--- title: Oktopost Reviews meta_title: 'Oktopost Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 205 reviews by the users' company size, role or industry to find out how Oktopost works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 205 scale: '5' date_modified: '2026-10-01' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

Oktopost Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Oktopost's interface to be intuitive and user-friendly, making social media management a smooth experience. (27 mentions)
Users highly value Oktopost's post scheduling, enabling effortless organization and management of social media campaigns. (17 mentions)
Users value Oktopost for its intuitive features, enhancing social media management and streamlining analytics and advocacy efforts. (15 mentions)
Users appreciate the efficient scheduling capabilities of Oktopost, which streamline their social media management and campaigns. (15 mentions)
Users appreciate the intuitive analytics of Oktopost, enhancing social media insights and campaign tracking effortlessly. (13 mentions)
Users highlight that data inaccuracies and lengthy response times hinder effective use of Oktopost's features. (9 mentions)
Users are disappointed by the missing features in Oktopost, including ineffective social listening and basic AI capabilities. (5 mentions)
Users face issues with data inaccuracy, experiencing discrepancies and lengthy response times for fixes in Oktopost. (3 mentions)
Users report inaccurate analytics from Oktopost, leading to confusion and complications in data attribution and insights. (3 mentions)
Users often experience limited analytics with Oktopost, facing inaccuracies and delays in data insights and collaboration. (3 mentions)

5 Pros or Advantages of Oktopost

5 Cons or Disadvantages of Oktopost

Laurel B.
LB
Laurel B.
Sales Assistant
Enterprise (> 1000 emp.)
"Excellent team collaboration with powerful social BI reporting"
4.5/5
What do you like best about Oktopost?

What I like most about Oktopost is how well it supports collaboration across teams. The shared scheduling capabilities make it easy for multiple stakeholders to plan, review, and coordinate content in one place, helping maintain visibility and consistency across our social channels.

I also really value the Social BI and reporting functionality. The ability to build customised reports means we can focus on the metrics that matter most to different stakeholders, making it much easier to measure performance and demonstrate the impact of our social activity.

Another feature I find particularly useful is post tagging. Having a consistent tagging structure allows us to analyse content by campaign, topic, business area, or objective, giving much deeper insights into what is performing well and helping inform future content strategy. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Overall, I'm very happy with Oktopost, but there are a few areas that could be improved.

The new beta video editor hasn't been particularly intuitive to learn. A more user-friendly interface, along with clearer guidance or templates, would make it much easier to use and encourage wider adoption.

Another frustration is having to manually reschedule Advocacy Stories every time I make an edit to a post. It would be great if the schedule could be retained when making minor changes, as this would save time and reduce repetitive admin.

A few additional enhancements that would make the platform even stronger include:

More flexibility when editing scheduled content in bulk.

Additional reporting visualisations and dashboard customisation options.

More advanced search and filtering capabilities within the content library to make it easier to find historic posts. Review collected by and hosted on G2.com.

Response from Colin Day of Oktopost

Hi Laurel,

Thank you for taking the time to leave such a thoughtful and detailed review. We really appreciate it.

It's fantastic to hear that Oktopost is helping your team collaborate more effectively and that features like shared scheduling, post tagging, and Social BI are making it easier to demonstrate the impact of your social media programmes. One of our core goals has always been to help B2B marketing teams move beyond publishing content and give them the insights they need to make better decisions, so it's especially rewarding to hear how you're using customised reporting and tagging to shape your content strategy.

We also genuinely appreciate your constructive feedback. Our new Video Studio is evolving quickly, and making it more intuitive is something we're actively focused on. Your comments around retaining Advocacy Story schedules after edits, greater flexibility for bulk editing, enhanced reporting visualisations, and more powerful search capabilities are all valuable suggestions that help shape our product roadmap.

Thank you again for your partnership and for sharing your experience with the G2 community. We look forward to continuing to support your team and delivering even more value in the months ahead.

Jessica H.
JH
Jessica H.
Branding Intern
Enterprise (> 1000 emp.)
"Oktopost Saves Time with Calendar View, SocialBI Insights, and Advocacy Tools"
4.5/5
What do you like best about Oktopost?

I spend most of my time on calendar view. The ability to see all your posts at once and drag/drop posts into slots is a great time saver. The SocialBI tool is also great for measuring performance and is used regularly in our reporting.

The advocacy capabilities have also been instrumental in the implementation of our employee advocacy programme. Our teams love the advocacy board and how easy it makes sharing company posts to your own profiles! We have been testing the new AI capabilities too - and the AI rewrite function is great for ensuring we don't publish a sea of identical posts across our employee profiles.

Finally, the Oktopost support teams have been great. Meghan is a fantastic account manager and always provides us with useful and timely support. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Honestly no negatives that aren't consistent across all social tools - e.g. LinkedIn API limitations which are out of your control Review collected by and hosted on G2.com.

Response from Colin Day of Oktopost

Hi Jessica,

Thank you so much for taking the time to share your experience with Oktopost. We're delighted to hear how much value you're getting from the platform.

It's great to know that Calendar View has become such an important part of your daily workflow, and that Social BI is helping you measure performance and communicate results to your stakeholders. We're also thrilled to hear your employee advocacy programme is delivering the outcomes you were hoping for. Helping organisations make it easy for employees to share approved content, while giving them the freedom to personalise it with AI Rewrite, is exactly the balance we set out to achieve.

A special thank you for recognising Meghan. Our Customer Success team is passionate about helping customers get the very best from Oktopost, and we'll be sure to share your kind words with her.

We also appreciate your comments regarding LinkedIn API limitations. As you say, there are some platform constraints that every social media management platform works within, but we're committed to making Oktopost as powerful and intuitive as possible wherever we can, but always in compliance with LinkedIn's regulations.

Thank you again for your partnership and for being part of the Oktopost community. We look forward to supporting your continued success as your programme grows.

Holly K.
HK
Holly K.
Global Social Media Lead
Mid-Market (51-1000 emp.)
"Great features, great customer service, great tool for social media managers"
5/5
What do you like best about Oktopost?

Oktopost is by far the best social management tool I’ve used, and I take it with me to each new job. The user experience and overall flow are really intuitive, so there’s no bottleneck when it comes to figuring out a tricky tool or trying to find what I need.

I particularly like the reporting side of things - the dashboards and reports are really easy to read and personalise, which helps with my internal reporting. The advocacy features are also great. They’re easy to use and have definitely helped our advocacy programme expand, and I’ve had really positive feedback from advocates about the tool as well.

I also have to mention the support. Our CSM (shout out to Jen!) is fantastic - she’s always on hand to help with my questions, comes to our sessions with suggestions and ideas, and genuinely wants to see us succeed. The technical support team is incredibly helpful too; they’ve worked 1-1 with advocates when queries have come up on their side, and they’re always quick to resolve things. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

There's nothing to say for what I dislike. Review collected by and hosted on G2.com.

Response from Colin Day of Oktopost

Hi Holly,

Thank you so much for taking the time to leave such a wonderful review. Hearing that you've chosen to bring Oktopost with you throughout your career is one of the highest compliments we could receive, and we're incredibly grateful for your continued trust.

It's fantastic to hear that Oktopost is helping you manage scheduling, reporting, and employee advocacy in one place, especially as a one person social team running multiple campaigns every day. We designed the platform to remove manual effort so marketers can spend more time on strategy, and it's great to know features like Calendar View, custom reporting, AI Rewrite, and Employee Advocacy are helping you do exactly that.

A special thank you for recognising Jen and our Technical Support team. We'll be sure to share your kind words with them. Our Customer Success and Support teams are passionate about helping every customer get the most value from Oktopost, and it's wonderful to hear they've made such a positive impact.

Thank you again for being such a valued member of the Oktopost community. We look forward to continuing to support you and your team as your social media and advocacy programmes grow.

Andrea  B.
AB
Andrea B.
Social Media Manager
Enterprise (> 1000 emp.)
"All-in-one social media tool with strong support"
4.5/5
What do you like best about Oktopost?

We use Oktopost across our postal organization for everything related to social media — from publishing and community management to our employee advocacy program. We value having everything in one place. It makes our workflows more efficient and our analytics more meaningful.

The tool is very easy to use, both for us as social media managers and for our corporate influencers. The user interface is highly intuitive.

We also particularly appreciate the strong support and guidance from our Oktopost contact person, which goes far beyond troubleshooting and regularly provides us with valuable input. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

The German translation leaves much to be desired. It is clearly a machine translation and sometimes incorrect. While it can occasionally be amusing, it also causes confusion.

One example: the English word “share” (as in how often something was shared) was translated as “Aktien,” which means corporate stock. Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

Andrea,

Wow. Thank you so much for taking the time to share such thoughtful feedback. We're so happy to hear that Oktopost has become such a central part of your social media workflows from publishing to advocacy and beyond and, of course, that our team has been able to support you along the way. It's why we love doing what we do, and putting everything in one place, is exactly why we built Oktopost --> to make managing and measuring social, easy!

We also really appreciate your transparency on the German translations. We've shared your feedback (including the "Aktien" example!) directly with our product team so they can review and improve the localization experience. Feel free to also let your account manager know! Thanks again for helping us make Oktopost great, and for being such a strong and valued member of the Oktopost community!

Zoe B.
ZB
Zoe B.
Brand, Community and Communications Manager
Mid-Market (51-1000 emp.)
"Easy to Use, Fast Onboarding, and Helpful Support with Innovative AI Features"
4.5/5
What do you like best about Oktopost?

The platform is incredibly easy-to-use, which means advocates can be onboarded extremely quickly. It can also be integrated into platforms such as HubSpot so you can tie social media activity back to ROI. I have always found the Oktopost team incredibly helpful and they are more than happy to help support you with any technical questions or provide advice on how to optimise your advocacy programme. There's also a good level of innovation with the video editing and AI capabilities. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Overall, the pricing is reasonable but I do think the cost of adding an additional admin or board quite expensive. Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

Hi Zoe,

Thank you so much for taking the time to share your experience with Oktopost with us! We're so happy to hear that Oktopost has been easy to adopt and that your advocates can get up and running quickly. Making advocacy simple and scalable is exactly why we built Oktopost Advocacy, so it's great to know it's helping expand your brand's reach and elevate your employees as thought leaders. We're also glad you're seeing value in our video editing and AI capabilities. Innovation for both remains a key focus for us, and we're excited to bring even more your way.

And of course, thank you for the kind words about our team. Helping customers build successful advocacy programs is what we're passionate about, and we've shared all your feedback directly with the team.

Thanks again for your review and for being a valued Oktopost customer!

Leora S.
LS
Leora S.
Senior Social Media Manager
Small-Business (50 or fewer emp.)
"Favorite Posting Tool with an Easy Interface and Great Client Dashboards"
5/5
What do you like best about Oktopost?

It's my favorite posting tool! Easy to use, simple interface, and great reporting capabilities with really cool looking Dashboards to share with my clients. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

If we have to post natively, it takes too long for posts to show up in Oktopost so that I can add them as a Reshare option in advocacy. Sometimes takes up to 12 hours. Review collected by and hosted on G2.com.

Response from Dafna Sheinberg of Oktopost

Hi Leora! Thanks so much for your review.

I'm so glad that you love the new AI agent! I do too. Making it easy for advocates to share with very little effort is exactly what we built it for, and it's great to hear that it's working for you and your team.

Thanks for flagging the delay on native posts showing up in Oktopost. I know that wait slows your advocacy workflow, and I've shared your feedback with our product team. In some cases, the delay comes from processing times on the social networks' side before the post becomes available to pull into Oktopost. One tip from me: I publish everything through Oktopost. That way the post is ready to add to the Advocacy Board right away, and you get full tracking on its performance metrics in your reports.

Really appreciate you being such a great part of the Oktopost community!

Best,

Dafna - Content & Community Marketing Manager at Oktopost

Olivia S.
OS
Olivia S.
Communications, Engagement & Marketing Specialist
Enterprise (> 1000 emp.)
"An intuitive social media management tool with strong employee advocacy"
4/5
What do you like best about Oktopost?

Oktopost is easy to use, intuitive, and makes managing social media content efficient.

The employee advocacy feature is particularly strong and provides a simple, well-organised way for employees to share content.

The team is also friendly, responsive, and always willing to help, which makes for a great overall experience. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Some features feel a little dated compared to other tools on the market, particularly around AI. Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

Hi Olivia,

Thank you so much for taking the time to share your Oktopost experience with us. Hearing that Oktopost is providing your team with a well organized way for your employee advocates to easily share content is exactly the kind of feedback we love to receive. Even more, knowing you're finding our support team friendly, responsive, and always willing to help truly makes our day. We pride ourselves on being an extension of your team and we look forward to sharing this feedback directly with them!

We also really appreciate your candid feedback regarding our interface and AI features. We’ve actually been pouring a lot of love (and engineering resources!) into our AI capabilities and UX updates recently to ensure they match the "B2B grit" marketers deserve. A few of our latest AI capabilities include the Advocacy Agent and Agent Builder! You can find them both in the AI Management section of your account. Have a look and I know your account manager, Andrew, will be happy to walk you through even more of what's coming and hear more about what specific AI tools would move the needle most for you.

Thank you again for partnering with us and being such a strong member of the Oktopost community!

Patrick L.
PL
Patrick L.
Social Media Manager
Mid-Market (51-1000 emp.)
"Full-featured solution with few pain points"
4.5/5
What do you like best about Oktopost?

Publishing, advocacy, inbox, and analytics are unified in one tool. The dashboards are easy to build and straightforward to customize. Support and onboarding are top-notch, and I especially appreciate the proactive alerts about outages and backend issues. Overall, the tool feels fast and reliable. Advocates also report that the AI text functionality is helpful. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

I can’t tag items in bulk. As an admin, I also can’t manage advocates’ topic subscriptions from the back end. I don’t have enough visibility into the integrations to tell whether they’re actually adding value. On top of that, advocate licenses are pricey. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"Modern, Intuitive Platform with Outstanding Account Support"
4.5/5
What do you like best about Oktopost?

The platform is modern and intuitive. In the time we've used Oktopost, we have seen the product develop and improve to be better for the user. I also really value the service element. We have regular checkins with our Account Manager. The team have always been great and are always available for training and support. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

I think there are a few limitations but some of that is caused more by LinkedIn than Oktopost. Usually the team are open to feedback and some of this has been actioned. One thing I'd like is to be able to create and track analytics on LinkedIn articles within Oktopost. Review collected by and hosted on G2.com.

Response from Colin Day of Oktopost

We really appreciate you taking the time to share such a thoughtful review and your experience with Oktopost.

It's especially rewarding to hear that you've seen Oktopost continue to evolve during your time with us. We spend a great deal of time listening to customer feedback, and many of the improvements we make are shaped by conversations with customers like you. Knowing you've seen those improvements firsthand means a great deal to our team.

Your results with employee advocacy really stood out. Achieving a 20x increase in reach and connecting your content with a broader, more relevant audience is an outstanding outcome, and a great example of what's possible when employees are empowered to share authentic content at scale.

We're also delighted to hear about the support you've received from your Account Manager and our wider team. We believe the best customer relationships are built through partnership, not just technology, and it's wonderful to know that's been your experience.

Your suggestion around LinkedIn Articles is also appreciated. While some capabilities are influenced by the APIs provided by the social networks themselves, we're always looking for opportunities to expand what's possible within Oktopost, and feedback like yours plays an important role in shaping our product roadmap.

Finally, it's great to hear that Social BI has become such a valuable part of your reporting. Helping marketing teams move beyond native platform analytics and better understand the business impact of their social media efforts is something we're deeply committed to.

We appreciate your partnership and look forward to supporting your team as your social media and employee advocacy programs continue to grow.

Verified User in Consulting
AC
Verified User in Consulting
Mid-Market (51-1000 emp.)
"Great UX, Clear Reporting, and Time-Saving AI Features"
5/5
What do you like best about Oktopost?

The platform has a great UX and is easy to navigate. The reporting side provides a clear understanding of key metrics and makes tracking social performance a breeze. It integrates with all social platforms and the AI features reduce the content creation time considerably. The account team is always very helpful and quick to reply and the solutions team has helped us build a bespoke instance to fit our business needs. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

The social integrations sometimes disconnect, but it’s very easy to reestablish the connection. Review collected by and hosted on G2.com.

Response from Colin Day of Oktopost

It's great to hear how Oktopost has become such an important part of your day-to-day social media workflow. From planning and publishing through to reporting, it's rewarding to know the platform is helping your team work more efficiently while keeping your messaging consistent across regions.

One thing that really stood out in your review was your experience with our Solutions team. Every organization works differently, so taking the time to understand each customer's requirements and tailoring Oktopost to fit those needs is something we care deeply about. It's fantastic to hear that approach has worked well for your team.

We're also pleased to hear our AI features are helping reduce the time spent creating content, while reporting is giving you the insights needed to make better campaign decisions. Saving time is important, but helping marketers make more informed decisions is where we believe the greatest value lies.

You also mentioned the occasional social network disconnect. From time to time, the social networks require accounts to be reauthenticated for security reasons, but it's good to know the process has been quick and straightforward for your team.

Thanks again for sharing your experience. We're proud to be supporting your team and look forward to being part of your continued success.