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Twilio

By Twilio

4.2 out of 5 stars

How would you rate your experience with Twilio?

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Twilio Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Twilio easy to use, especially for automated messaging and reliable integrations across various platforms. (12 mentions)
Users love Twilio's easy integrations, highlighting its straightforward API and seamless application connectivity. (11 mentions)
Users appreciate the easy integrations of Twilio, enabling seamless connection with various applications and systems. (10 mentions)
Users value the easy API integration of Twilio, enabling seamless interactions within their software products. (9 mentions)
Users value the easy communication enabled by Twilio, efficiently managing notifications and messaging for various needs. (9 mentions)
Users appreciate the easy setup of Twilio, enabling seamless integration with various applications effortlessly. (9 mentions)
Users experience poor customer support with Twilio, facing challenges in resolving urgent issues and receiving assistance. (15 mentions)
Users find Twilio expensive, particularly for small businesses seeking more affordable communication solutions with fewer complications. (9 mentions)
Users find Twilio has limited features, especially for marketing data and advanced functionality, affecting usability. (8 mentions)
Users find the difficult configuration of Twilio frustrating, often facing unclear documentation and slow support responses. (6 mentions)
Users find the complex startup process of Twilio challenging, making initial setup daunting for newcomers. (5 mentions)
Users face significant messaging issues with Twilio, including account blocks and limited marketing data insights. (5 mentions)
Users face challenges with poor documentation, often relying on community support due to inadequate official guides. (5 mentions)

Top Pros or Advantages of Twilio

1. Ease of Use
Users find Twilio easy to use, especially for automated messaging and reliable integrations across various platforms.
See 12 mentions

See Related User Reviews

SA

Stephen A.

Mid-Market (51-1000 emp.)

5.0/5

"Best API based SMS Messaging App"

What do you like about Twilio?

Easily handles all our short code messaging needs. Both for internal security 2FA validation, and sales broadcast messages

Romina L.
RL

Romina L.

Small-Business (50 or fewer emp.)

4.0/5

"Twilio is reliable for whatsapp business integration"

What do you like about Twilio?

We use Twilio for automated whatsapp notifications that send both prescriptions and medical orders to patients and scheduled appointment reports to do

2. Easy Integrations
Users love Twilio's easy integrations, highlighting its straightforward API and seamless application connectivity.
See 11 mentions

See Related User Reviews

Pejman Y.
PY

Pejman Y.

Small-Business (50 or fewer emp.)

0.0/5

"Used to be fine, But stopped working and the support cannot care less!"

What do you like about Twilio?

There are many features, tons of integrations, and not so hard to setup

Jose David C.
JC

Jose David C.

Enterprise (> 1000 emp.)

5.0/5

"The ease of integration of this tool is unlimited."

What do you like about Twilio?

The way in which Twilio is integrated is amazing, it allows us to implement it literally in any application and software, plus it has a large repertoi

3. Integrations
Users appreciate the easy integrations of Twilio, enabling seamless connection with various applications and systems.
See 10 mentions

See Related User Reviews

Pejman Y.
PY

Pejman Y.

Small-Business (50 or fewer emp.)

0.0/5

"Used to be fine, But stopped working and the support cannot care less!"

What do you like about Twilio?

There are many features, tons of integrations, and not so hard to setup

Jose David C.
JC

Jose David C.

Enterprise (> 1000 emp.)

5.0/5

"The ease of integration of this tool is unlimited."

What do you like about Twilio?

The way in which Twilio is integrated is amazing, it allows us to implement it literally in any application and software, plus it has a large repertoi

4. API Integration
Users value the easy API integration of Twilio, enabling seamless interactions within their software products.
See 9 mentions

See Related User Reviews

Prateek A.
PA

Prateek A.

Small-Business (50 or fewer emp.)

0.0/5

"Worst customer service"

What do you like about Twilio?

All apis under one roof. Pay as you go pricing allows users like me who are just starting to limit their expenses.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"I followed it's instructions for Whatsapp, then my Whatsapp account was banned and no one helped me"

What do you like about Twilio?

The api seemed to work great. The set up was easy until it resulted in my whatsapp business account being banned, I can't even use Whatsapp with my pe

5. Easy Communication
Users value the easy communication enabled by Twilio, efficiently managing notifications and messaging for various needs.
See 9 mentions

See Related User Reviews

SA

Stephen A.

Mid-Market (51-1000 emp.)

5.0/5

"Best API based SMS Messaging App"

What do you like about Twilio?

Easily handles all our short code messaging needs. Both for internal security 2FA validation, and sales broadcast messages

Romina L.
RL

Romina L.

Small-Business (50 or fewer emp.)

4.0/5

"Twilio is reliable for whatsapp business integration"

What do you like about Twilio?

We use Twilio for automated whatsapp notifications that send both prescriptions and medical orders to patients and scheduled appointment reports to do

6. Easy Setup
Users appreciate the easy setup of Twilio, enabling seamless integration with various applications effortlessly.
See 9 mentions

See Related User Reviews

Christopher A.
CA

Christopher A.

Mid-Market (51-1000 emp.)

0.0/5

"Started ok, then when I had a problem I finally gave up and switched to Telnyx after 10 days"

What do you like about Twilio?

The Price is good. Reasonably simple to set up

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"I followed it's instructions for Whatsapp, then my Whatsapp account was banned and no one helped me"

What do you like about Twilio?

The api seemed to work great. The set up was easy until it resulted in my whatsapp business account being banned, I can't even use Whatsapp with my pe

Top Cons or Disadvantages of Twilio

1. Poor Customer Support
Users experience poor customer support with Twilio, facing challenges in resolving urgent issues and receiving assistance.
See 15 mentions

See Related User Reviews

Christopher A.
CA

Christopher A.

Mid-Market (51-1000 emp.)

0.0/5

"Started ok, then when I had a problem I finally gave up and switched to Telnyx after 10 days"

What do you dislike about Twilio?

The customer support is somewhere between awful and non existant.

BV

Brady v.

Small-Business (50 or fewer emp.)

0.0/5

"$35,000 fraud charges, no help from Twilio on solving it"

What do you dislike about Twilio?

I noticed a charge on my credit card, a little over $35,000. I reported this to.Twilio through their customer service portal. I get bot responses, an

2. Expensive
Users find Twilio expensive, particularly for small businesses seeking more affordable communication solutions with fewer complications.
See 9 mentions

See Related User Reviews

Ravina M.
RM

Ravina M.

Small-Business (50 or fewer emp.)

4.5/5

"Twilio is an excellent service for SMS, Voice and Video call APIs"

What do you dislike about Twilio?

The only thing I dislike about Twilio is its high costs. They charge more compared to others like MessageBird; no doubt they provide many extra featur

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

2.5/5

"Gotten better"

What do you dislike about Twilio?

everything. If you want an out of the box solution that has a phone number that people call, and it directs the person to a input menu directing them

3. Limited Features
Users find Twilio has limited features, especially for marketing data and advanced functionality, affecting usability.
See 8 mentions

See Related User Reviews

Nikesh K.
NK

Nikesh K.

Enterprise (> 1000 emp.)

4.0/5

"Twilio a Cognitive Contact Centre Platform"

What do you dislike about Twilio?

Very Long Roadmaps for new features required now, Sometimes their technical team will take ages to resolve queries, Availability should be better, Qui

Miriam B.
MB

Miriam B.

Enterprise (> 1000 emp.)

4.5/5

"The most effective method for engaging customers, through automated marketing messages."

What do you dislike about Twilio?

Twilio currently provides measurable data metrics for technical activities such as tracking the success and failure rates of SMS delivery, as well as

4. Difficult Configuration
Users find the difficult configuration of Twilio frustrating, often facing unclear documentation and slow support responses.
See 6 mentions

See Related User Reviews

SA

Stephen A.

Mid-Market (51-1000 emp.)

5.0/5

"Best API based SMS Messaging App"

What do you dislike about Twilio?

Complex start up. There are alot of particulars you need to be aware of to register your company for its initial use.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Offers Whatsapp API at an affordable cost"

What do you dislike about Twilio?

The software comes with a steep learning curve. Although there are guides posted on their website by Twilio the guides have limitations and we have to

5. Complex Process
Users find the complex startup process of Twilio challenging, making initial setup daunting for newcomers.
See 5 mentions

See Related User Reviews

SA

Stephen A.

Mid-Market (51-1000 emp.)

5.0/5

"Best API based SMS Messaging App"

What do you dislike about Twilio?

Complex start up. There are alot of particulars you need to be aware of to register your company for its initial use.

Shobhit G.
SG

Shobhit G.

Small-Business (50 or fewer emp.)

3.5/5

"Twilio is a great tool for customer loyalty but it's not for beginners"

What do you dislike about Twilio?

Their dashboard navigational is hard for beginners and it might seem complex

6. Messaging Issues
Users face significant messaging issues with Twilio, including account blocks and limited marketing data insights.
See 5 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"A complete calling and texting platform"

What do you dislike about Twilio?

The new regulation of text messages with the approvals makes the campaigns and the process very slow to approve.

Andrei M.
AM

Andrei M.

Small-Business (50 or fewer emp.)

0.0/5

"Not recommended at all, crazy process from very beginning"

What do you dislike about Twilio?

Wanted to open a new account and test Voice AI agent, they wanted me to upgrade and pay 20$ I did that, and instantlythe account was blocked, then the

7. Poor Documentation
Users face challenges with poor documentation, often relying on community support due to inadequate official guides.
See 5 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Offers Whatsapp API at an affordable cost"

What do you dislike about Twilio?

The software comes with a steep learning curve. Although there are guides posted on their website by Twilio the guides have limitations and we have to

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

2.5/5

"Gotten better"

What do you dislike about Twilio?

everything. If you want an out of the box solution that has a phone number that people call, and it directs the person to a input menu directing them

Twilio Reviews (496)

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Twilio Reviews (496)

View 1 Video Reviews
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Amos V.
AV
Vice President
Small-Business (50 or fewer emp.)
"Evaluating Twilio for Business Communication Needs"
What do you like best about Twilio?

Twilio makes it simple to integrate SMS, voice, and email through one reliable platform. The APIs are easy to work with, well-documented, and scale smoothly from small projects to enterprise deployments. I also appreciate the strong global coverage and consistently high delivery rates. Review collected by and hosted on G2.com.

What do you dislike about Twilio?

The biggest drawback is the pricing, which can get expensive at scale compared to some competitors. Billing can also feel a bit complex with different rates for regions and channels. In addition, while the platform is powerful, some features take extra effort to configure, and support response times could be faster for urgent issues. Review collected by and hosted on G2.com.

Mattis A.
MA
"$10,000 fraud charges, no help from Twilio on solving it - straight up scam"
What do you like best about Twilio?

Twilio is fairly easy to set up, which can be beneficial for teams looking to quickly integrate SMS communication functionalities. Review collected by and hosted on G2.com.

What do you dislike about Twilio?

I’ve had a very disappointing experience with Twilio. We faced SMS toll fraud, which led to thousands of dollars in charges, including charges from a Twilio service, Authy, that we never enabled. Their fraud protection tools failed to prevent this, and we had to stop the activity ourselves. The support we received was non-existent, inconsistent, and often contradictory. Despite presenting logs and evidence, we got false explanations that neither addressed the root issue nor clarified how Authy charges occurred. Our account was suddenly locked over an unexplained balance not visible in our billing history, yet Twilio insists on payment before continuing any investigation. This feels like a scam. Their actions have led to significant operational challenges and financial losses for us. Review collected by and hosted on G2.com.

BV
Manager
Small-Business (50 or fewer emp.)
"$35,000 fraud charges, no help from Twilio on solving it"
What do you like best about Twilio?

I have never hired them nor used their service, I have no idea how good they are or not at what they supposedly do. All I know is that my credit card has been charged $35,000 to their credit. I have never signed a contract with them nor received any correspondence from them. All of my attempts to contact their customer service have fallen flat. I am not able to get past their bots Review collected by and hosted on G2.com.

What do you dislike about Twilio?

I noticed a charge on my credit card, a little over $35,000. I reported this to.Twilio through their customer service portal. I get bot responses, and I answer all of the questions The bot asks, but I cannot get any help. They may be good at their job, I doubt they have any complicity in this credit card charge, but they are certainly not helping me resolve the problem. If I were contemplating using them for their stated service, I would be incredibly reluctant. You will have no way of getting a hold of an actual person to solve your problem. Review collected by and hosted on G2.com.

Eric H.
EH
Senior Accountant
Mid-Market (51-1000 emp.)
"Twilio Review"
What do you like best about Twilio?

Twilio makes it easy to manage communications at scale without building everything in-house. From a finance standpoint, usage-based billing is clear and predictable. Review collected by and hosted on G2.com.

What do you dislike about Twilio?

Costs can add up quickly as usage grows, and it can take time to fully understand the different pricing tiers. Review collected by and hosted on G2.com.

SA
Sr. Systems Analyst
Mid-Market (51-1000 emp.)
"Best API based SMS Messaging App"
What do you like best about Twilio?

Easily handles all our short code messaging needs. Both for internal security 2FA validation, and sales broadcast messages Review collected by and hosted on G2.com.

What do you dislike about Twilio?

Complex start up. There are alot of particulars you need to be aware of to register your company for its initial use. Review collected by and hosted on G2.com.

Antonio M.
AM
IT Leader
Mid-Market (51-1000 emp.)
"The Best and Most User-Friendly SMS Platform for Marketing"
What do you like best about Twilio?

This is the best and most user-friendly SMS platform I have ever used for marketing. Review collected by and hosted on G2.com.

What do you dislike about Twilio?

If you have a very large contact list, the cost can become quite high. Review collected by and hosted on G2.com.

Andrei M.
AM
Head Of Operations
Small-Business (50 or fewer emp.)
"Not recommended at all, crazy process from very beginning"
What do you like best about Twilio?

Nothing! charged first - clocked instantly after the charge Review collected by and hosted on G2.com.

What do you dislike about Twilio?

Wanted to open a new account and test Voice AI agent, they wanted me to upgrade and pay 20$ I did that, and instantlythe account was blocked, then they sent me a long batch of emails asking what I'm planing to do for what companies etc. I did provide all docs, there were not happy with company adress and keep in mind that I wanted to pay 20$ only to build the test example and call myself, I provided 2 numbers that I will be calling and receiving calls from.

Guess what account was permanently blocked.

Not recommended at all! Review collected by and hosted on G2.com.

Jay F.
JF
CEO
Small-Business (50 or fewer emp.)
"No useful support and no response to my requests online and on the phone."
What do you like best about Twilio?

There is nothing I like abouit Twiliio. It was a horrendous waste of time to try to make it work. Review collected by and hosted on G2.com.

What do you dislike about Twilio?

I couldn't make it work. I couldn't find useful support from them, either online or on the phone. This product was therefore of no use to me, so I tried to cancel it. I never could use it, and thus I never did use it. But they kept on billing me anyway. When I tried to reach them to reverse that charge, I could't reach them online or on the phone. I left multiple messages asking that they respond to me, but they never did. Useless, terrible ripoff company. I wouldn't recommend them to anyone. You're better off not dealing with them at all. Review collected by and hosted on G2.com.

Robert W.
RW
CEO
Small-Business (50 or fewer emp.)
"Extremely disappointing experience with Twilio support"
What do you like best about Twilio?

Twilio offers an impressive range of features and API integrations that allow communication solutions to be integrated quickly and efficiently into existing systems. The documentation is extensive and well-structured, which makes implementation easier for developers. We were particularly impressed by the flexibility in call management and the automation possibilities. The scalability of the platform is also a clear advantage for companies that want to grow. Review collected by and hosted on G2.com.

What do you dislike about Twilio?

Unfortunately, our initial enthusiasm was dampened by an extremely disappointing support experience. Our account was suddenly and without warning suspended, just one week after the release of our integration. Despite detailed explanations on our part, we have not received any response from Twilio support for over 2 weeks. The lack of transparency in the verification process and the fact that the service was abruptly shut down during operation have not only massively disrupted our operations but also permanently shaken our trust in Twilio. If Twilio does not address these issues, we unfortunately cannot recommend the platform further. Review collected by and hosted on G2.com.

Roman  G.
RG
CRM TL
Mid-Market (51-1000 emp.)
"Good platform for comunication"
What do you like best about Twilio?

Twilio give many tools for SMS, calls and API. Very stable, easy to use and connect with other system. Dashboard is clear and service work fast. Review collected by and hosted on G2.com.

What do you dislike about Twilio?

The price is too high for me, and support answer long time. Other things are good and I like the service. Review collected by and hosted on G2.com.