---
title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews
meta_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing,
  & Features | G2'
meta_description: Filter 653 reviews by the users' company size, role or industry
  to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business
  like yours.
aggregate_rating:
  rating_value: 4.2
  review_count: 653
  scale: '5'
date_modified: '2026-09-16'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# SAP Engagement Cloud (formerly SAP Emarsys) Reviews
**Vendor:** SAP  
**Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 653  
**AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality.
## About SAP Engagement Cloud (formerly SAP Emarsys)
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.



## SAP Engagement Cloud (formerly SAP Emarsys) Pros & Cons
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.

**What users like:**

- Users appreciate the **ease of use** of SAP Engagement Cloud, simplifying campaign management and enhancing client experiences. (82 reviews)
- Users value the **almost unlimited automation abilities** of SAP Engagement Cloud, enhancing their email marketing workflows effectively. (61 reviews)
- Users value the **ease of use and comprehensive features** of SAP Emarsys, enhancing efficiency in marketing campaigns. (61 reviews)
- Users appreciate the **ease of personalized marketing** with SAP Engagement Cloud, enabling relevant campaigns and improved results. (48 reviews)
- Users value the **helpful customer support** and training, enhancing their experience with SAP Engagement Cloud significantly. (46 reviews)
- Intuitive (42 reviews)
- Email Marketing (40 reviews)
- Segmentation (38 reviews)
- Analytics (36 reviews)
- Efficiency (36 reviews)

**What users dislike:**

- Users experience **missing features** , such as advanced analytics and segmentation tools, affecting overall functionality and usability. (43 reviews)
- Users often struggle with the **steep learning curve** of SAP Engagement Cloud, making initial use challenging and overwhelming. (42 reviews)
- Users find the **difficult learning** curve of SAP Engagement Cloud frustrating, especially with templates and segmentation tools. (36 reviews)
- Users find the interface to be **not intuitive** , making it challenging to navigate and utilize effectively at first. (33 reviews)
- Users express frustration with the **limited features** of SAP Engagement Cloud, hindering full utilization of its potential. (32 reviews)
- Users find the **complexity** of SAP Emarsys challenging, making navigation and campaign creation slow for newcomers. (30 reviews)
- Poor Usability (29 reviews)
- Lack of Customization (27 reviews)
- Difficult Usability (26 reviews)
- Users find the **complex usability** of SAP Emarsys challenging, especially for beginners navigating intricate processes. (23 reviews)

## SAP Engagement Cloud (formerly SAP Emarsys) Reviews
  ### 1. User-Friendly with Efficient Automation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Michael K.

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** August 26, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I find SAP Engagement Cloud to be a very user-friendly platform. I've noticed that even the automations section is much more user-friendly and easier to use and digest than some other platforms I've used. I think the layout of the nodes and the placement is very clean, clear, and easy to follow, which makes the experience smooth and efficient. It's not clunky or cumbersome, which helps take some time away from what could normally take longer, making the process cleaner and smoother. I find this layout very helpful and useful, as it reduces the room for error and is likely to save time in the long run.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

I'm still learning the platform as it's only my third week, but so far, I haven't encountered any major issues. The only thing is sometimes the segment page takes a minute to load, which can be a little drawback, but that's really the only thing I've seen so far.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I find the SAP Engagement Cloud's automation user-friendly, making processes smoother and navigation easier, saving time while reducing errors.

  ### 2. Intuitive, Streamlined Marketing Automation with Improved Integrations

**Rating:** 4.0/5.0 stars

**Reviewed by:** Markus V. | Founder @ NextStop Alps, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 09, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like SAP Engagement Cloud because it's intuitive and easy to use, which helps me focus on marketing by removing non-marketing-related tasks. This makes my work quicker and improves communication with customers. I appreciate its drag-and-drop functionality and how it consolidates all channels into one tool. The tactics section and the automation editor are particularly helpful, enabling me to start tasks quickly and build automations more efficiently. Overall, the platform simplifies my processes and helps me work faster.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

There could be improvements in some bits and pieces of the technical setup. Especially, I am missing a function where I see logs for the integrations. I think the technical setup could be streamlined a bit more.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to automate marketing, unify channel information, and streamline my workflows. It's intuitive, removing non-marketing distractions and enabling faster communication with customers.

  ### 3. Centralize Actions and Offer Efficient Campaign Control

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from Portuguese using AI.

**Reviewed Date:** September 17, 2025

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like the stock tracking dashboards and direct revenue attribution, which help me a lot to understand performance. Additionally, the predefined campaigns aimed at the online channel make our work easier, as we only need to develop them according to our business, which ultimately benefits internal developments. The focus on automations that we are implementing internally is also a positive point for us.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

I find it problematic that the mechanics or actions aimed at the physical customer (POS) continue to be an issue, since most of our customers are physical and prefer to go to stores rather than buy digitally. Furthermore, we have platforms that we use to send SMS, WhatsApp, and RCS that are not integrated with the SAP Engagement Cloud, and these partners are not official SAP partners.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use the SAP Engagement Cloud to centralize all actions in one environment, efficiently controlling campaigns. I like the tracking dashboards and predefined campaigns, which facilitate internal developments while we seek to bring our physical customers online.

  ### 4. Efficient Communication Tool with Room for Improvement

**Rating:** 3.5/5.0 stars

**Reviewed by:** Liam K. | CRM Manager, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 17, 2025

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I find the email editor of SAP Engagement Cloud to be good and intuitive, as well as the automation program editor. It's very easy to set up and saves a lot of time when setting up campaigns. I also appreciate how it allows us to combine data from different databases into one place for delivering relevant and personal communications to customers.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

I find the use of segments to create audiences a bit of a hassle. I have to set up a lot of segments and combine them in some scenarios to get the list of customers I need. It often leads to duplication and is difficult to manage in an organized way. I think a better categorization or filing system would improve this process. Also, the initial setup was quite complicated.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to unify data from multiple databases, enabling personalized customer communications. The intuitive email and automation editors save time setting up campaigns.

  ### 5. Intuitive UI with Robust Email Automation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Anoushka V.

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** August 12, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like that SAP Engagement Cloud (formerly SAP Emarsys) is very intuitive and has a user-friendly UI, making it easy to use and understand, even for new commands. The platform makes it straightforward to manage data and set up automations. I appreciate that creating email campaigns is easy, even for someone without an HTML background, thanks to the drag-and-drop functionality and customizable templates. The automation setup is also intuitive, allowing for detailed decision-making processes. The price point and positive reviews from other teams also played a big part in choosing this product.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

The initial setup was a bit challenging, though we managed to get things up and running quickly after some effort.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to implement customer engagement, sending emails, managing data, and running automations. It's solved issues I faced with data management and email processes. The UI is intuitive, user-friendly, and easy for setting up automation and email campaigns, even without HTML knowledge.

  ### 6. Effortless Campaign Management, But Needs More Integrations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ayush b. | Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** July 29, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I really like the ease of use with SAP Engagement Cloud. The VCE template builder is a fantastic feature, providing an easy drag and drop campaign builder from SAP Emarsys templates, which makes my work as a marketer much easier, eliminating the need for endless hours of grinding to change something as simple as a CTA color button. The campaign builder is equally impressive, allowing me to have a campaign ready to launch in just six consecutive steps. The automation center also adds to the overall functionality, making campaign execution smooth.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

I find the product API missing to be a huge problem, and engagement events have limited support. We are still missing critical social media channels like Snapchat native integration.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

SAP Engagement Cloud simplifies campaign automation and management, saving me from grinding through multiple tools. The VCE template builder and campaign builder streamline my processes, making tasks like changing a CTA color quick and easy.

  ### 7. Powerful Marketing Automation with strong personalization capabilities

**Rating:** 5.0/5.0 stars

**Reviewed by:** Supraja B. | Machine Learning Intern, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** July 20, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like the powerful marketing automation, customer segmentation, omnichannel campaign management, and AI-driven personalization features of SAP Engagement Cloud. They make it easy to deliver targeted customer experiences efficiently. The automation significantly reduces manual work and saves time. The platform helps us target specific audiences based on behavior and preferences, and omnichannel campaign management allows us to coordinate consistent messaging across email, SMS, web, and mobile, which results in better customer engagement and campaign performance.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

The platform has a steep learning curve for new users, and reporting and analytics could be more flexible. I'd like more options to customize dashboards, easier report creation, and deeper real-time insights without relying on manual exports.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

We automate customer engagement with SAP Engagement Cloud, personalize marketing campaigns at scale, and enhance retention through targeted messaging. It saves us time by reducing manual work and allows us to target specific audiences through segmentation. Omnichannel management improves our engagement and campaign performance.

  ### 8. Analytical Insights with Usability Gaps

**Rating:** 3.5/5.0 stars

**Reviewed by:** Lucia M. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** July 13, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like the analytics feature of SAP Engagement Cloud (formerly SAP Emarsys), which gives me insights into my clients' behavior. It's valuable because my clients are not very digital, and the analytics provide a lot of information about their behavior. I also appreciate the automation programs that help with the platform's setup and assist in adapting to a B2B eCommerce environment. Additionally, cross-selling is important in B2B, and I find all these types of automation really useful.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

I think the way you design the emails can be more easily to use. I don't have any idea about HTML and to do designs is difficult to me. I have to do online courses and to see webinars to understand the platform. We need more courses about the platform to adapt to a B2B e-commerce.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I can send clients info about offers and promotions. The analytics feature helps me understand client behavior, revealing issues like incorrect contact details.

  ### 9. Powerful Automations with a Learning Curve

**Rating:** 4.5/5.0 stars

**Reviewed by:** Arturo G. | Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** July 21, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I think SAP Engagement Cloud is really useful in terms of segmentation and automations. Once you get used to how it works, creating those segments and automations becomes very valuable. They save a lot of time and add value to the actions and campaigns we launch. I also appreciate that it helps me have everything in one app. Additionally, the initial setup was really easy, and after some necessary training, everything went smoothly.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

My only issue is that it is not super intuitive when it comes to creating segmentations and automations and the design of campaign templates is really complex when there are apps like Canva that make it super easy and user-friendly.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to store all contacts and send campaigns. It consolidates everything in one app, making segmentation and automations very useful once learned, saving time, and adding value to campaigns.

  ### 10. Powerful Marketing Automation with Some Learning Curve

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sheik B. | Accounts Payable Analyst, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** July 12, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like the powerful marketing automation and personalization capabilities of SAP Engagement Cloud (formerly SAP Emarsys). It makes it easy to create targeted, multi-channel campaigns based on customer behavior and preferences. I also appreciate the real-time analytics and audience segmentation. The seamless integration with other SAP solutions helps improve campaign performance and customer engagement. I find the platform delivers significant value through its automation and personalization features despite the initial learning curve.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

There are a few areas that could be improved. The interface can feel complex for new users, and some advanced features require a steep learning curve. Creating highly customized campaigns and reports can take additional time, and deeper integrations with some third-party applications could be more straightforward. Improving navigation and simplifying advanced workflows would make the platform even easier to use.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to automate and manage customer engagement across channels, reducing manual effort. It personalizes customer interactions, segments audiences, and provides real-time analytics to improve engagement and deliver relevant marketing experiences.

  ### 11. Intuitive and Comprehensive CRM & Marketing Solution

**Rating:** 4.5/5.0 stars

**Reviewed by:** Arturo G. | Roca Madrid Gallery Manager, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** May 20, 2026

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I find SAP Engagement Cloud to be quite intuitive and easy to use. It's really helpful with segmentation and provides advice on how to improve campaign performance. Unlike previous tools like Mailchimp and a bespoke CRM app, which weren't user-friendly and had limited features, SAP Engagement Cloud has no limitations on the actions or activations I want to create from scratch. This makes it incredibly useful for storing contacts from my company's physical spaces network and impacting them through various email campaigns for events and marketing activations. The initial setup was easy, and other than migrating contacts and understanding the difference between a contact list and a segment, the rest was intuitive, allowing us to start creating campaigns right away.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

The only thing that does not really meet my expectations is the AI Analytics. It has happened to me that I have asked for concrete, complex analytics and it kept loading but never give me the results. But I understand this is something that can only improve with time.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to store our contact network and run email campaigns. It solves CRM and marketing needs, offering analytics and advice for campaign performance, and it's easy and intuitive for segmentation.

  ### 12. Great for Email Campaigns, Needs Better Web Segment Flexibility

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jasmine G. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** June 11, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like the easy user interface of SAP Engagement Cloud, which makes navigating the platform simple. I really appreciate the ability to create seamless segments and the easy email campaign editor. The email campaign feature is particularly great, especially with the drag and drop functionality and the ability to save blocks for reuse, which I find very handy. We also often use the predict recommendation feature, which is good. The initial setup was easy too.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

Creating new content blocks is difficult without having code knowledge. The web segments could be improved as it can be hard to get specific. Not being able to segment on specific time frames and not being able to freely add without conditions is a limitation. You can only choose from viewed content in the last 30, 90, 180 days, and not other ones.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

SAP Engagement Cloud lets us send marketing emails and view customer engagement insights. It offers an easy interface and email campaign editor with drag-and-drop and reusable blocks. We use its prediction recommendation feature.

  ### 13. Effortless Segmentation with Powerful Integrations

**Rating:** 4.5/5.0 stars

**Reviewed by:** Daniel I. | Online Marketing Manager, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** June 11, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I enjoy using SAP Engagement Cloud (formerly SAP Emarsys) for our email marketing and web channels because it plays a crucial part in our customer relationship management. I like how it works with data for segmentation, allowing us to create segments, automate processes, and reactivate leads, thereby increasing efficiency. I appreciate the ease of use and the depth we can achieve with data and segmentation. Additionally, the integration with other partners is valuable for us, notably as we're looking to work with Mention Me to generate new customers at a low cost.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

We could go deeper into personalized recommendations and things like that. We would like to show personalized recommendations in a specific brand or category chosen by us.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud for targeted marketing, improving CRM. It excels at segmentation, automates reactivating leads, and boosts efficiency. The platform's integration capabilities help generate new customers at low cost.

  ### 14. Great Email Editor, But Navigation UI Needs Improvement

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** August 06, 2026

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like the easy-to-use email editor in SAP Engagement Cloud. It makes creating emails easy and doesn't require extra knowledge.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

The UI/UX changes of the past year have made using SAP Engagement Cloud tedious for me, as I find that any actions require an extra click, and elements on the screen are hard for me to read due to poor color separation, especially in the segment editor. The new navigation UI is worse for me, requiring me to click to unroll any section, which may reveal subsections even if they contain only one element. This pushes down all the other sections, so to see another section, I now need to scroll down and unroll another section, which might be long enough that it requires me to scroll down again.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud for sending marketing emails with ease due to its easy-to-use email editor. However, recent UI/UX changes have made it tedious, requiring extra clicks and difficult navigation.

  ### 15. Efficient Integration with Live SAP Data

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** August 10, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like how SAP Engagement Cloud natively integrates with SAP Sales Cloud and SAP ERP, which means contact, product, and transactional data flow without the need for middleware. This integration saves time by eliminating the export-clean-upload cycle because segments are built on live commercial data rather than static lists. I also appreciate the flexibility around contact identification, allowing us to define a composite key instead of forcing email as the unique identifier.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

Attribution is structurally hard. We send to a contact, but in B2B the purchase decision often involves someone else in the same company. If the order is placed by a different person, the platform doesn't connect that conversion back to the campaign. In practice, it's difficult to prove campaign ROI in a way that would satisfy a sales director. The attribution gap is a major issue. In B2B, a campaign touches one contact but the purchase decision travels through the account, involving a manager, a buyer, or sometimes a rep in the field. The platform tracks the contact I sent to, not the account-level journey.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to integrate live SAP data with our campaigns, allowing real-time audience segmentation. It replaced outdated contact lists, automates reactivation journeys, and segments communications, improving our marketing automation and eliminating manual errors.

  ### 16. User-Friendly Tool with Seamless Integration and Robust Features

**Rating:** 4.0/5.0 stars

**Reviewed by:** Varsha R. | Functional SAP CX Consultant, Consulting, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** October 29, 2025

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I appreciate SAP Emarsys for its drag and drop, segmentation, and the ease it provides in setting up journeys and reporting. It makes the process of creating campaigns much more enjoyable and user-friendly, especially in comparison to Hybris Marketing. I find the multiple language options for emails, suggested workflows, and enhanced reporting capabilities particularly useful. The integration of AI in SAP Emarsys expands the options available, allowing me to run better campaigns based on user behavior. The ease of use and the simplicity of integrating SAP Emarsys with other tools are also significant advantages that contribute to its appeal.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

limited out-of-the-box functionality in areas like native loyalty platforms and advanced retail personalization

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I find SAP Emarsys improves campaign creation with user-friendly drag and drop features, segmentation, and advanced reporting, enhancing my workload enjoyment. It offers language versatility, suggested workflows, and AI capabilities, enabling better campaigns based on behavior.

  ### 17. Great Email Marketing Tool with Navigation Challenges

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** August 03, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like the possibility to display a preview for emails on different devices and software, and I appreciate the big selection of different software and devices. The email preview feature is particularly valuable as it ensures that emails look good across various platforms. Also, the initial setup of SAP Engagement Cloud worked fine, which made getting started hassle-free.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

The new menu/table of contents on the left is confusing and difficult to navigate. The long waiting times at the segmentation site until the page has loaded is annoying. The new standard segment page is very confusing, and even a year later, it's hard to navigate on the page. I changed back to the old page until the very end. What I find especially confusing is the fact that you can't change the criteria like 'E-mail response', 'Received E-mail', 'E-mail bounced'. We also had several automation programms that didn't launch in the recent past.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to maintain huge databases and send emails to large target groups. I appreciate the email preview feature, which shows how emails look on various devices and software.

  ### 18. Automation Excellence with Engaging Email Strategies

**Rating:** 4.5/5.0 stars

**Reviewed by:** Luke B. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

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**Reviewed Date:** May 18, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I find the automation center in SAP Engagement Cloud to be a step above other similar software I've used. It's an excellent way to create unique journeys for customers based on criteria and goals. I appreciate how easy it is to set up custom solutions alongside several built-in automations, which supports our overall business strategy. Creating a multi-step campaign based on our determined logic has been beneficial for delivering targeted campaigns to our customer segments. The automations also effectively fill marketing gaps, such as our successful abandon cart email, which drives revenue and is fully supported by the automation center.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

Our own setup is slightly out of the ordinary, but that is mostly due to our own internal issues, so with that in mind our own issues mostly revolve around personalised content. The value in personalised is huge but we have not been able to utilise it as much as we would like due to distrust in our own data. Outside of that we do not have any major complaints about the features of SAP Engagement Cloud.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to enhance our email strategy by building bulk emails and automated campaigns for connecting with customers. Its analytics help adapt strategies based on engagement, and the automation center provides targeted campaigns, supporting our marketing strategy and driving revenue through automation features.

  ### 19. Effective Automation with Details to Improve

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alejandro F. | Departamento IT, Enterprise (> 1000 emp.)

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**AI Translated:** This review has been translated from Spanish; Castilian using AI.

**Reviewed Date:** May 18, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I really like the automations of SAP Engagement Cloud, as they help save a lot of work and allow for precise segmentations. Additionally, I can send commercial actions to the client with valuable information for both the client and the company.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

We need more reports with more features that help us better understand the users. For example, in the loyalty program, we would like to have more details about customer behavior without having to resort to segments. From my technical point of view, it would help me to have more training related to configurations with practical examples. At the end-user level (the business team), they inform me that the interface is not intuitive for them. We have needed the intervention of external consultants and a large amount of work hours, perhaps due to the complexity and interaction with the rest of the ecosystem and custom developments we made to ensure everything works as we want.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to segment customers, automate campaigns, and improve user experience. It helps me maintain smooth contact and understand customer behavior. Automations simplify the work and allow sending valuable business actions.

  ### 20. Versatile Automation, Needs Offline Integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Caio B. | CRM Analyst, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Reviewed Date:** September 17, 2025

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like most the automation part and the freedom it provides to the clients, allowing us to use it the way the company intends for the customer. The analytics part is pretty simple and easy to use and visualize. The automation combines trigger, segmentation, recurring, and real-time features with a lot of channels available for us, letting us easily use more than 20 types of automations in our CRM. The implementation and initial use of the tool were smooth, thanks to the help of NTT Data.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

The main problem that doesn't work as well is that SAP Engagement Cloud is so online-focused. There are a lot of cool features that are only intended to work with online info, which limits a company that works both with online and physical sales. Features like price drop, predict recommendation, and product interest just work for online interactions, limiting the number of customers we could impact or the info we could use.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

SAP Engagement Cloud solves data organization and AI implementation by aggregating a lot of channels on a single platform. It offers automation freedom to tailor customer interactions and makes analytics simple and easy to use.

  ### 21. Intuitive UI, Powerful Email Marketing Features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Fritz A. | Enterprise (> 1000 emp.)

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**Reviewed Date:** May 13, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I find the intuitive UI of SAP Engagement Cloud (formerly SAP Emarsys) really appealing. Once everything is set up, designing email campaigns or full automations is as simple as dragging and dropping the desired blocks into place, and the same goes for the segmentation process. When I know what I want to do, the way to get there is usually pretty straightforward. Also, I appreciate that the global support reacts pretty fast, even if the issue at hand isn't that pressing.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

The integration of stationary-sales data has been a pain-point for us. Other than that, we are currently still relying on third-party tools as a recommendation engine. If there is one thing I would like to see improvement on, it would certainly be the predict function. Since they are currently working on the feature, I have high hopes.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

SAP Engagement Cloud lets us easily segment customer groups, tailor advertising, and separate brands. It's user-friendly with no need for coding skills to create content. We gain valuable customer insights through its analytical capabilities.

  ### 22. Intuitive Automation and Robust Personalization—Especially Strong in the SAP Ecosystem

**Rating:** 4.5/5.0 stars

**Reviewed by:** Pavithra P. | Operations Analyst, Enterprise (> 1000 emp.)

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**Reviewed Date:** May 12, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

The automation workflow builder is a standout — setting up complex customer journeys is intuitive enough that marketers can do it without developer support, saving significant time. The segmentation and personalization features are robust, and the AI-driven recommendations integrate smoothly into campaigns. If you're already in the SAP ecosystem, the integrations feel natural and data flows well across platforms. Onboarding support was also stronger than expected for a platform this feature-rich.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

The reporting and analytics, while functional, can feel limited when you need deeper custom insights — exporting data for more advanced analysis often requires workarounds. The platform can also have a steep learning curve for new users despite the relatively clean UI, and some features are buried in ways that aren't immediately obvious. Third-party integrations outside the SAP ecosystem can be inconsistent, with some requiring significant manual effort to set up. Pricing is on the higher end, which can be hard to justify for smaller teams. Customer support response times can also be slower than expected for non-critical issues.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

Before Emarsys, managing personalized customer communication at scale was a manual, fragmented process across multiple tools. Emarsys consolidated our email, automation, and segmentation into one platform, eliminating a lot of the back-and-forth between teams and tools. The automation workflows have significantly reduced the time spent on repetitive campaign setup, freeing the marketing team to focus on strategy rather than execution. The AI-driven personalization has helped improve customer engagement and retention, with measurable uplift in open and conversion rates. Overall, it's brought more structure and efficiency to our marketing operations.

  ### 23. Efficient Email Automation with Minor UI Hiccups

**Rating:** 4.0/5.0 stars

**Reviewed by:** Guy . | Mid-Market (51-1000 emp.)

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**Reviewed Date:** March 19, 2026

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I find the HTML preview extremely helpful, and I appreciate how easy the media database is to use. The reporting on emails is easy to read, and the dashboard shows everything I need. I can easily share information by screenshotting.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

I don't like the new sidebar UI. It has thrown me off completely, and now I don't know where anything is. I think it would be better if the titles could be brought back or if there was an option to use the old version that the familiar users preferred.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud for automating service and welcome emails, creating bespoke one-off emails, and segmenting my database.

  ### 24. Complex Setup, Disappointing Email Campaigns

**Rating:** 1.0/5.0 stars

**Reviewed by:** Verified User | Enterprise (> 1000 emp.)

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**Reviewed Date:** August 24, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like that the statistics in SAP Engagement Cloud are pretty complete. They're clear, detailed, and well-presented, which makes them quite useful.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

The entire email campaign feature is atrocious. I cannot create templates or blocks, and images' names must not have gaps in them. The whole feature is not intuitive and doesn't give much freedom. Additionally, the integration with CDP is not efficient at all, as I cannot separate contacts from one list to another, which is challenging since I work on multiple projects. The initial setup was also not easy to understand and very hard to get.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud for creating and sending newsletters. It provides clear and detailed statistics. However, the email campaign feature is atrocious—it's not intuitive, lacks freedom, and I can't create templates or move contacts between lists.

  ### 25. Fast Campaign Building and Superior Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User | Mid-Market (51-1000 emp.)

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**Reviewed Date:** September 07, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I really like SAP Engagement Cloud's user interface; it's easy to use, especially with the drag and drop feature. The pre-built content blocks are great because they make building campaigns really fast, which is a huge advantage for us since we're in the sports industry and need to react quickly to news. The trigger-based automations work perfectly with our CDP, allowing for seamless integration. Plus, the initial setup was quite easy thanks to the good support from SAP Emarsys.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

Almost nothing. It`s the perfect tool for us.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

SAP Engagement Cloud delivers pre-built content blocks, enabling fast campaign creation, which is critical in the sports industry where news happens spontaneously. The easy-to-use UI and drag-and-drop functionality, along with strong automation capabilities, integrate well with our CDP for efficient workflows.

  ### 26. Automates Personalized Engagement with Ease

**Rating:** 4.5/5.0 stars

**Reviewed by:** ირაკლი . | SAP CX Consultant, Small-Business (50 or fewer emp.)

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**Reviewed Date:** June 23, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like SAP Engagement Cloud for its ability to automate personalized customer journeys across multiple channels, making marketing campaigns more efficient and effective. I also appreciate its user-friendly interface, powerful customer segmentation capabilities, and real-time analytics, which make it easier to optimize campaigns and improve customer engagement.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

One area that could be improved is the complexity of some configurations and workflows, which can require significant setup and training. Additionally, reporting and customization options could be more flexible and intuitive in certain cases.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to solve key marketing challenges by creating personalized, data-driven customer engagement and targeted campaigns across multiple channels. I like its ability to automate customer journeys, user-friendly interface, powerful customer segmentation, and real-time analytics, making campaigns more efficient and effective.

  ### 27. Boosts Flexibility and Efficiency, Yet Needs Better Data Separation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dominik C.

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**Reviewed Date:** May 04, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I really appreciate the AI assistance feature in SAP Engagement Cloud (formerly SAP Emarsys). It makes reports faster, easier, and quicker to use. It also speeds up the creation of email campaigns with features like a subject line generator and preview text, which helps to support customers in creating their emails more efficiently.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

I don't like the data separation issue in SAP Engagement Cloud (formerly SAP Emarsys). It's not possible to separate data from different contacts in one application, which is challenging especially for managing between business units or countries. Also, during the setup, it's easy in general but depends on whether it's a sub-paper contract or a Marceus paper contract, which can lead to confusion about the steps needed.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

SAP Engagement Cloud helps my customers be more flexible, faster, and efficient in marketing activities. The AI assistance speeds up reporting and email campaign creation, like generating subject lines and preview text, making processes quicker and easier.

  ### 28. Simplifies Marketing Automation, But Setup Can Be Complex

**Rating:** 3.5/5.0 stars

**Reviewed by:** Rocco I. | CRM & CX Consultant - Business Analyst, Small-Business (50 or fewer emp.)

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**Reviewed Date:** April 22, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I had a very grateful experience with SAP Engagement Cloud. I prefer this tool over others because it's simple to use, especially in marketing automation, and it allows me to create omnichannel journeys with ease. This includes sending push notifications, SMS, or email. The ability to create automation and review it all through analytics dashboards is very important to me, as it supports my work with other companies to create automation and email campaigns. The UI experience is also a plus, making it simple to achieve new leads and create business opportunities.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

I think it would be useful if SAP Engagement Cloud could also provide integrated CRM capabilities that encompass both marketing and sales processes. Currently, it doesn’t allow us to cover all processes comprehensively. Also, the initial setup was very challenging, especially when integrating it with Salesforce. We needed to create a map to understand what to do, which made the process complex.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I find SAP Engagement Cloud simplifies creating omnichannel journeys and marketing automation, making it easy to achieve new leads and create business opportunities.

  ### 29. User-Friendly with Comprehensive Features, But Rather Expensive

**Rating:** 4.0/5.0 stars

**Reviewed by:** Carmen O. | Mid-Market (51-1000 emp.)

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**AI Translated:** This review has been translated from German using AI.

**Reviewed Date:** August 24, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I find the SAP Engagement Cloud (formerly SAP Emarsys) easy to use despite its extensive range of features. Many functions can be used directly by the marketing team without the need for additional technical assistance, which significantly eases daily operations.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

Basically, I find it rather expensive and the API is limited in functionality; it offers not only push but also pull functionalities.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to personalize and target customer communication more effectively. It is easy to use, has a strong range of features, and the marketing team can use many functions directly without technical assistance.

  ### 30. Intuitive Email Creation with Minor Limitations

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
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**Reviewed Date:** April 28, 2026

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I use SAP Engagement Cloud (formerly SAP Emarsys) for newsletters, and it makes creating and distributing the e-mails easier for the whole team. I like the easy drag-and-drop options when creating content. It seems intuitive when creating trigger flows and segments. The initial setup was pretty easy, and nothing made it extraordinarily challenging.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

Some functions seem a bit outdated. For example, when I want to return to the previous site, it cancels or starts over in the email-manager tab, which means former searches need to be redone. There are limited 'creative design options' when creating a new mail. It feels rather rigid compared to interfaces like Canva, which make it smoother, intuitive, and easier to create new layouts and designs.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

It makes creating and distributing emails easier for the whole team.

  ### 31. Streamlined Omnichannel Marketing with Smooth Integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Piotr O. | E-commerce & Digital Manager, Mid-Market (51-1000 emp.)

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**Reviewed Date:** April 23, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like that SAP Engagement Cloud lets me use the data from our ecommerce system to not only segment our customer base but also contact them through many different channels. Since our company focuses solely on digital marketing, it's great to have all communication in one tool, including running Google Ads, Meta Ads, and LinkedIn Ads. I also appreciate how the setup with the built-in connector for sales data was pretty straightforward.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

I think the campaign builder, the template builder, could be a little bit more user-friendly. More drag and drop.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud for omnichannel marketing, allowing me to contact customers via modern channels like push notifications, SMS, and web. It segments data from ecommerce to contact them through many channels, keeping all communication in one tool. We were able to drive more engagement from the leads we are capturing, thus improving our conversion rates.

  ### 32. Powerful automations and customization; setup, usability, and support need improvement

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
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**AI Translated:** This review has been translated from Italian using AI.

**Reviewed Date:** June 30, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I especially like the part about automation and the related tactics. I use them to create personalized communications and build journeys suited to the needs of the customers. Automation leads the user to receive personalized communications and exclusive benefits, and this results in an increase in the average sales ticket. It helps me retain customers by offering discounts and personalized offers based on my customers' needs. For managing contact data, it is particularly useful to me because I handle all the consent marketing and data management aspects.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

{"I don't find the platform as user-friendly as other competitors.","The support section needs improvement: sometimes, when I open a ticket for support or to report issues, the response takes too long.","The initial setup was not easy: we also needed the development team."}

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud for marketing automation and contact data management as master data. It helps me create automations to build customer loyalty by offering personalized discounts and offers. I manage consent marketing and build tailored journeys, with personalized communications that increase the average sales ticket.

  ### 33. Empodera Insights do Cliente, Necessita de Pesquisa Avançada

**Rating:** 4.5/5.0 stars

**Reviewed by:** Gabriel O. | Analista TI, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Reviewed Date:** September 17, 2025

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

Gosto da confiança nos segmentos e dados de clientes fornecidos pelo SAP Engagement Cloud (anteriormente SAP Emarsys). Os segmentos funcionam muito bem para mim e o histórico de alterações é particularmente útil ao verificar dados de clientes ou alterações de consentimento. Também aprecio as possibilidades de incluir campos personalizados.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

Eu não gosto do aspecto de 'buscar por', porque a lupa só permite buscar por e-mails. Eu gostaria de buscar meus clientes usando campos personalizados, como CPF. A configuração inicial não foi fácil porque usamos CPF como nossa chave principal, enquanto o SAP Engagement Cloud procurava por e-mails, então precisávamos personalizar muitas coisas.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

Eu uso o SAP Engagement Cloud para segmentar clientes, enviar campanhas e medir resultados como ROI e engajamento. Ele resolve o problema de enviar mensagens para diferentes tipos de clientes.

  ### 34. Powerful Integrations, But Initial Setup Can Improve

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kedarnath E. | Small-Business (50 or fewer emp.)

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**Reviewed Date:** April 14, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like that SAP Engagement Cloud is easily adaptable and can be integrated with third-party systems, like CDP, using public APIs that can be configured. It’s great that it supports an omnichannel experience with trigger-based events and offers excellent filtering options before sending emails to ensure opt-ins are checked. I find the in-built recommendations and algorithms very good, which is useful for marketing purposes. We can track data from commerce and use segmentation to target specific users effectively, and the system’s recommendations like recently purchased items, viewed products, and shopping cart info are easily plug-and-play for our email promotions.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

Could be improvements like we had a separate marketing cloud where the segmentation was very good, but currently, we do not have that. It should have been better without whitelisting the domains for sending emails. Setup and initiating the engagement cloud is a bit of a tedious process. We have to raise a ticket and follow up, which has become challenging.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud for omnichannel integration with CDP for triggering emails based on events, applying constraints, and leveraging powerful data metrics and algorithms for recommendations.

  ### 35. Powerful Real-Time Engagement with Room for Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nikhil N. | Functional Solution Expert, Mid-Market (51-1000 emp.)

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**Reviewed Date:** April 14, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I found SAP Engagement Cloud very informative and practical, especially for real-time customer engagement use cases. The real-time journey execution and event-driven architectures have been clearly explained by Koon and the team, which provided a great experience. I appreciate how it eliminates the need for middleware, directly triggering emails based on customer interactions on the website. The event-triggered communication feature is particularly useful as it automatically sends out emails, SMS, or WhatsApp messages based on events like abandoned carts or product views. The interactive session added a lot of value, and I found the overall session relevant for teams working in real-time engagement scenarios with SAP Engagement Cloud.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

The initial setup is really time-consuming because enabling the email, maintaining the tenant configuration, and validation requires creating a ticket to SAP. It takes about one or two days even with a medium priority. There's also a known issue called fail set mode that should be removed and given directly to the application owner instead of having to create a ticket with SAP. The 'wait for response' node is only available for event-based or event desk automation journeys. It should be available for all other journeys like product, tactics, and audience-based journeys. This would allow more flexibility in selecting customers instead of depending heavily on the event bus.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

SAP Engagement Cloud eliminates the need for middleware. It triggers emails, SMS, and WhatsApp messages in real-time based on customer interactions on a website, like cart abandonment or product views.

  ### 36. Powerful Customization and Automation, Difficult Setup

**Rating:** 4.0/5.0 stars

**Reviewed by:** Felipe J. | Enterprise (> 1000 emp.)

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**AI Translated:** This review has been translated from Spanish; Castilian using AI.

**Reviewed Date:** April 11, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I really like predictive intelligence, automation topics, and advanced segmentations. The creation of personalized campaigns is another feature I value. These functions allow me to execute complex data strategies in minutes, something that would traditionally take days. I can create customer segments that, for example, buy AE jeans, what their size is, and who haven't visited us in 6 months. In summary, these features make the tool valuable because they turn data into revenue.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

Currently in my country, there is a law that does not allow people to be contacted twice through the same channel. Currently, other tools have this implemented automatically. In my case, with SAP Engagement Cloud, it has to be done very manually. It was very difficult; in Colombia, there are no people who implement this solution correctly. That's why this implementation was extremely difficult and costly.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud for personalization and automation in retail, addressing the lack of personalization, customer lifecycle tracking, cart abandonment, and conversion loss. It benefits me with predictive intelligence, advanced segmentations, and quick execution of complex data strategies.

  ### 37. Intuitive Email Marketing with SAP Engagement Cloud

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pablo P. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** June 19, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I really like SAP Engagement Cloud (formerly SAP Emarsys) because it is very intuitive and clear. It's easy to navigate, and you can easily go back if you make a mistake or want to see different things. I find it really fine to go back and redo things anytime, which is helpful in trying different scenarios and testing things. The drag and drop system is great for easily customizing images for different customers and audiences, and it makes the daily job easier by allowing for testing and revisiting different scenarios.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

nothing so far

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

With SAP Engagement Cloud, I can easily customize images for different customers with the drag and drop system, making email campaigns more personalized.

  ### 38. Powerful Campaign Automation but Interface Could Be Improved

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from Italian using AI.

**Reviewed Date:** June 18, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I appreciate the ability to create automated and personalized customer journeys on SAP Engagement Cloud. This makes it possible to send targeted communications based on user behavior, improving the effectiveness of campaigns and saving operational time. I use the platform to manage my eCommerce, particularly for marketing automation activities that help me segment the customer database and send relevant and targeted communications. I automate flows like emails and abandoned carts, reducing manual work and optimizing conversions and engagement. Additionally, the integration with Shopify was simple and allows me to automatically synchronize customer and order data.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

The interface may seem unintuitive at first and requires some time to master. Some configurations are complex and training is needed to make the most of all available features. It was not immediate as it takes some time to set up integrations and workflows. Some features could be more intuitive and quicker to configure. I would suggest templates and guided configurations.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to manage my ecommerce, segment the customer database, and automate flows such as emails and abandoned carts, reducing manual work and optimizing conversions and engagement.

  ### 39. Intuitive Campaign Setup, Needs Multilingual Flexibility

**Rating:** 4.5/5.0 stars

**Reviewed by:** M Belen C. | CRM Consultor

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** June 19, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like the drag-and-drop system in SAP Engagement Cloud (formerly SAP Emarsys) for configuring and setting up campaigns. It's a very dynamic tool, with modules and blocks that make it a nice environment. Everything integrates easily, allowing for easy edits and saves. It's a very nice environment and I like it.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

I don't like having to create a new campaign for each specific language. It would be great if I could create just one campaign with different options to automatically set up all needed languages.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud for campaigns and newsletters with its dynamic drag-and-drop system, making setup easy. It integrates everything, including reporting analytics, offering a seamless environment.

  ### 40. Intuitive Campaigns, Room for Reporting Improvement

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 11, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like how easy it is to create manual send campaigns on SAP Engagement Cloud. The platform is easy to use and figure out, which is a definite plus for me. The initial setup of the software was great, making it seamless to start using it effectively.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

I think the data reporting is the thing I dislike the most. The pages and sections for reporting could be easier to read, and information extraction could be a lot more convenient.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to send communications to our customers across 16 markets through multiple channels. It's easy to create manual send campaigns, and the platform is user-friendly.

  ### 41. Versatile Tool with Room for Improvement in Design Features

**Rating:** 3.5/5.0 stars

**Reviewed by:** A K. | Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** April 02, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like that SAP Engagement Cloud offers a structured platform with a lot of possibilities, including multiple communication channels. It provides big opportunities for data analysis and is a very intuitive platform. The great support is another aspect I appreciate, and it allows us to only need one tool that offers it all, thus avoiding a long onboarding time since everyone can easily use it.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

The process of creating email designs is a bit more complex and could be improved by making it easier to build blocks, perhaps with more templates from the community. The same goes for the forms, the webchannel, and the data dashboard. They are  outdated and it is not possible to design them individually without a big effort.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud for email marketing to reach our customers. It provides multiple communication channels and big opportunities for data analysis. It's an intuitive platform with great support, meaning we only need one tool without lengthy onboarding.

  ### 42. Real-Time Data Automation with SAP Engagement Cloud

**Rating:** 5.0/5.0 stars

**Reviewed by:** Namitha . | Small-Business (50 or fewer emp.)

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** March 31, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I use SAP Engagement Cloud to handle customer engagement using real-time operational data, which lets my customer messages update automatically based on backend events like delivery issues. I appreciate not having to write cron jobs, webhooks, or ETL flows just to keep campaigns up to date. The real-time connection to ERP data automates complex problems like reduced ML infrastructure needs, less custom algorithm tuning, and no need to maintain recommendation engines. The system reacts instantly to operational events like inventory changes or delays because it's connected directly to SAP's core systems.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

There's no deep, code-level debugging like we have with custom microservices, CloudWatch metrics, message tracing. This makes it harder to identify the root cause of failures, slowing development cycles. The initial setup wasn't hard but definitely not plug and play.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to handle customer engagement with real-time data without writing cron jobs or ETL flows. It automates managing hard problems like machine learning infrastructure and recommendation engines.

  ### 43. Streamlined Communication with Compliance and Automation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Euceda J. | Head of Capital Markets & Institutional Sales, Capital Markets, Mid-Market (51-1000 emp.)

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** March 25, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I appreciate how SAP Engagement Cloud (formerly SAP Emarsys) unifies client data and automates compliant, event-driven communications tailored to the capital markets industry. It centralizes investor profiles, transaction history, and engagement touchpoints, which helps eliminate data silos and reduces manual coordination across our team. The built-in compliance framework aligns perfectly with GDPR, BaFin, and MiFID II requirements, allowing us to execute institutional outreach, IPO updates, and fixed-income announcements confidently without heavy legal review. Its reliable workflow automation scales personalized client engagement efficiently, maintaining strong relationships with institutional investors, asset managers, and family offices without sacrificing quality or consistency.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

The reporting and analytics feel somewhat limited for capital markets-specific use cases. Custom dashboards for tracking institutional client engagement alongside deal performance require extra manual configuration. The native integration with our trading and portfolio systems works, but it often needs additional IT support to fully sync client and transaction data in real time.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to unify client data from various systems, ensuring consistent outreach and compliance. It automates event-driven workflows, reducing manual follow-ups, and identifies at-risk relationships, improving engagement and client relationship management.

  ### 44. Effortless Campaign Personalization with Robust Automation

**Rating:** 5.0/5.0 stars

**Reviewed by:** likhitha v. | Programmer Analyst Trainee at Cognizant , Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** March 27, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I love how SAP Engagement Cloud personalizes campaigns at scale and automates customer journeys using real-time data and AI insights. The segmentation, AI recommendations, and event-triggered workflows make the campaigns personalized and effective. I also switched to SAP Engagement Cloud from Adobe Campaign to benefit from its simpler automation, better AI personalization, and easier omnichannel campaign management.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

It could improve its ease of use for beginners and make advanced reporting more intuitive. It could be easier with a simpler setup and navigation, and reporting could improve with customizable dashboards and drag-drop reports. The initial setup of SAP Engagement Cloud was a bit challenging at first but became easy once we got familiar with the platform.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to create personalized marketing campaigns, automate customer journeys, manage customer data, and track campaign performance. Its AI insights and segmentation features make providing personalized experiences at scale much easier.

  ### 45. Marketing automation without hassle, but complex setup

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rostyslav K. | Marketing Consultant, Small-Business (50 or fewer emp.)

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from Russian using AI.

**Reviewed Date:** March 19, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like that SAP Engagement Cloud is constantly being improved in line with the latest trends, making it user-friendly. It is not just a product for developers, but also for marketers and anyone without technical knowledge. The ability to add personalization and integrate with third-party databases for subsequent use of this data within the platform is also impressive. This ultimately allows the client to transform emails into profit, which I find the most interesting.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

It was quite difficult for me to set up SAP Engagement Cloud. You need to understand the technical documentation and interact with the manager who needs to activate something. This takes a lot of time and requires coordination, especially if several teams are working. I wish this process were simpler. I noticed that it would be useful to add more AI integration and simplify the automation interface, as many people get confused with it. AI solutions for simplifying programming and technical aspects, for example, in the template editor, would be helpful.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

SAP Engagement Cloud automates marketing tasks, saves time on routine, and allows for team collaboration on tasks.

  ### 46. User-Friendly Email Personalization with Analytics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 03, 2025

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like how easy SAP Engagement Cloud is to use and the analytics and stats I can pull from my sends.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

I have an issue with audience reporting. When you compare segments through audience reporting and make changes to the segments, the changes aren't reflected through the audience reporting section instantly.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud for sending emails, automation, digital ads, and segmentation. It solves problems like email analysis, personalization, and identifying customer segments.

  ### 47. Streamlined Marketing Automation and Stellar Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** May 29, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I love the simplicity of use and appreciate how easy it is to create automations and campaigns with minimal time spent on learning and fixing issues. The dashboard is simple to use, making building reports and breaking down data straightforward. The platform is essentially 'plug & play,' which is really convenient. The team at SAP Engagement Cloud is amazing to work with; they are super responsive and very helpful, especially in developing segments and automation programs.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

Some reporting, like year-on-year comparisons, can be a bit timely to create. It would be helpful to add functions for reporting on things like customer contact growth year-over-year, month-over-month, and quarter-on-quarter.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

SAP Engagement Cloud simplifies building automations, segmentations, and creating web channel pop-ups. Its dashboard is user-friendly for building reports and breaking down data quickly. The platform's ease of use allows for fast campaign creation without extensive learning. The supportive team enhances the product's value.

  ### 48. Easy In-Interface Configuration That Feels Like a Real Upgrade

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vít J. | Učitel němčiny, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** July 03, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like being able to configure settings directly by clicking within the interface. That’s something I wasn’t familiar with in the old SAP system, so it feels like a helpful improvement.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

Sometimes I can’t find where to adjust a setting. I work with artificial intelligence, and I often run into cases where the description doesn’t match what I’m seeing. I understand this is partly due to the internal settings.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

We use it to automate mailings to our customers, mainly through email. We also use CDC and CDP with it, and overall I think it’s amazing.

  ### 49. Effortless Segmentation and AI-Driven Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ann-Sofie S. | Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** March 11, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I find SAP Engagement Cloud very easy, user-friendly, and fast. I like its user-friendly interface and how it allows things to get done faster than our previous system. The AI analytical tool is great for easy access to performance data, and I appreciate the engagement event segment builder which is excellent for creating specific segments without needing a template.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

It's not as easy to see where the segments are used - campaign or digital ad. Only when you click delete, you can have an overview. You cannot delete segments within the segment either. You have to search it up from the overview to find it and delete it there.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to easily build segments for campaigns and digital ads, and analyse campaigns. It's user-friendly, fast, and the AI analytical tools make accessing performance data simple. The segment builder also allows for creating specific segments without templates.

  ### 50. Simple Integration with SAP Engagement Cloud

**Rating:** 4.0/5.0 stars

**Reviewed by:** Pedro U. | Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from Spanish; Castilian using AI.

**Reviewed Date:** March 10, 2026

**What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?**

I like the ease of integration of SAP Engagement Cloud with third-party systems. They make it very simple to integrate both systems in just a few minutes, allowing me to share my database quickly and very easily. This includes integrating SmartSys with various channels like the web, making everything very fast and easy to accomplish. I also find the initial setup very simple compared to other SAP products, such as SAP Marketing Cloud and Cloud for Customer.

**What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?**

A better integration with the B2B business type would be ideal. Additionally, it would be useful to improve the views of the contacts and have a clarification on how to work with them.

**What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?**

I use SAP Engagement Cloud to communicate with customers through various channels and unify all the data on a single platform. This allows me to create campaigns from one place and improve engagement by getting to know my customers better.


## SAP Engagement Cloud (formerly SAP Emarsys) Discussions
  - [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) - 1 comment, 1 upvote
  - [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) - 2 comments, 1 upvote
  - [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) - 1 comment, 1 upvote

- [View SAP Engagement Cloud (formerly SAP Emarsys) pricing details and edition comparison](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-17+02%3A11%3A55+-0500&secure%5Bsession_id%5D=f3aeb103-b60e-4b1a-8899-ab22b467b6b6&secure%5Btoken%5D=21d9da34723a7972ec737ab191f0cdc3d0894dec944eb22ff1393cb09349c2d0&format=llm_user)

## SAP Engagement Cloud (formerly SAP Emarsys) Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Additional Functionality**
- Tagging
- Natural Language Processing
- Data Extraction
- Multi-Language
- Predictive Analytics
- Drag & Drop
- Speech Recognition
- Reporting/Analytics
- Data Storage Management
- Virtual Personal Assistant (VPA)
- AI Copilot
- Customer Segmentation
- Collaboration Tools
- Data Import/Export
- Generative AI
- For eCommerce
- Role-Based Permissions
- Customizable Branding
- Search/Filter
- Monitoring
- Document Management
- API
- Data Visualization
- Trend Analysis
- Machine Learning
- Access Controls/Permissions
- Alerts/Escalation
- Performance Metrics
- Real-Time Data
- Third-Party Integrations
- Mobile App
- Multiple Data Sources
- For Sales Teams/Organizations
- Sentiment Analysis
- Activity Dashboard
- Chatbot
- Workflow Automation

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization
- Conversion Rate Optimization
- Multivariate Testing
- Customizable Forms

**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Administration**
- Template Creation
- Preset Template Availability
- Custom Unsubscribe
- Email Segmentation
- Detailed Server Logs
- Alerts/Notifications
- Drip Campaigns
- Customer Segmentation

**Diagnosis**
- IP Address 
- Domains
- Content 
- Policy Compliance

**Analytics**
- Web Analytics
- Campaign Tracking
- Audience Insights
- Reports & Dashboards
- Personalization
- Marketing Automation
- Activity Tracking
- Reporting/Analytics

**Administration**
- Integration
- Geofencing
- Wi-Fi Marketing
- Beacons
- IP Geolocation

**Visitor Behavior**
- Monitoring
- Targeting
- Guided Selling

**Campaigns**
- Customize
- Scheduling
- Retarget
- Segmentation
- Triggered Notifications
- Customer Segmentation

**Segmentation**
- A/B Testing
- Customer Profiles

**Text Messaging**
- Bulk SMS
- Two-Way Text Messaging
- Text Scheduler
- Automatic Replies
- Automatic URL Shortening
- MMS Marketing
- Personalization
- Transactional SMS
- Link Shortening
- SMS Messaging
- Scheduled Messaging
- Chat/Messaging
- 2-Way Messaging

**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**Loyalty Experience**
- Loyalty Engine
- Rewards
- Membership
- Personalization
- Gamification
- Loyalty Cards

**Agentic AI - Location-Based Marketing Features**
- Autonomous Task Execution
- Cross-system Integration

**Performance Optimization & Learning - AI Marketing Agents**
- Send-Time Optimization
- Autonomous A/B Testing

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Email Tracking
- Automated Alerts and Tasks
- CRM Lead Integration
- Third-Party Integrations
- Real-Time Data
- Social Marketing
- Email Marketing
- Multi-Channel Marketing
- Conversion Tracking
- ROI Tracking
- Activity Tracking
- Engagement Tracking
- Campaign Segmentation
- Search Marketing
- SMS Marketing
- Website Visitor Tracking

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Integrations**
- Webhooks
- Event Tracking API
- Mail Send API
- Spam Filter Testing
- Activity Dashboard
- Activity Tracking
- A/B Testing

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Activity Dashboard
- Multi-Channel Attribution
- ROI Tracking
- Engagement Tracking
- Behavior Tracking
- Activity Tracking
- Conversion Tracking

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Multi-Channel Data Collection
- Engagement Tracking
- Keyword Tracking
- Behavior Tracking
- Campaign Tracking
- Conversion Tracking
- SEO Management
- Tag Management
- Real-Time Data
- Activity Tracking
- Click Tracking
- Contact Management
- Content Management
- Lead Management
- Email Management
- Campaign Management
- Channel Management
- Template Management
- Workflow Management

**Tracking**
- Processing Time
- Placement 
- Open Rate
- Time to Open
- Alerts

**Content Management**
- Customizable Templated Workflows
- Asset Management
- SEO Management
- Campaign Management
- Metadata Management
- Calendar Management
- Audio File Management
- Asset Lifecycle Management
- Content Management
- Brand Management
- Document Management
- Template Management

**Marketing**
- Geolocation
- Campaign Automation
- Analytics
- Security Compliance

**Templates**
- Library
- Customization
- Optimization

**Analytics**
- Campaign Performance
- Audience Insights
- Drip Campaigns

**Targeting**
- Behavioral Targeting
- Contextual Targeting

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**Loyalty Platform**
- Communication Tools
- Customer Relationship Management (CRM)
- Loyalty Analytics
- Localization
- Integrations
- Gift Card Management
- Membership Management
- Discount Management
- Survey/Poll Management
- Rewards Management
- Promotions Management
- eCommerce Management
- Campaign Management
- Communication Management

**Autonomous Campaign Orchestration - AI Marketing Agents **
- End-to-End Campaign Execution
- Goal-Based Campaign Planning
- Cross-Channel Orchestration
- Conversational Campaign Setup
- Real-Time Campaign Adaptation

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Budgeting
- Campaign Management
- Workflow Management
- Template Management

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Platform**
- Custom Tracking Domain
- Multiple Domains
- Dedicated IP
- Documentation
- Sender Reputation Management
- Tracking & Reporting
- Enterprise Scalability
- Performance and Reliability
- Workflow Management
- List Management
- Template Management
- Email Management
- Subscription Management
- Click Tracking

**Campaigns**
- Proximity Marketing
- Alerts/Notifications
- Bulk SMS
- Two-Way Text Messaging
- Email Campaigns
- Audience Segmentation
- Campaign Segmentation
- Drip Campaigns
- Multi-Campaign
- Email Marketing
- Multi-Channel Marketing
- Location-Based Marketing
- SMS Marketing
- Real-Time Notifications
- Mobile Alerts

**Reporting**
- Campaign Performance
- Domain Reputation
- Brand Reputation
- Blacklist and Whitelist

**Design & Development**
- No-Code App Development
- Low-Code App Development
- Self-Service Capabilities

**Personalization**
- Recommendation
- Content
- Cart Abandonment
- Search
- Personalization Engine
- Product Recommendations
- A/B Testing
- Personalized Messaging

**Triggered Content**
- Geofencing
- Triggered Emails
- Triggered Messages

**Optimization**
- A/B Testing
- Personalization
- Rich Notifications
- Integrations
- App Notifications
- SMS Notifications
- Web Notifications

**Platform Additional Functionality**
- Journey Mapping
- Integrations
- Automated Alerts

**Agentic AI - Loyalty Management**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - AI Agents**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**AI Content Generation - AI Marketing Agents **
- Dynamic Content Optimization
- AI Copy Generation
- Personalized Content Creation
- Generative AI
- Lead Generation
- Ad Optimization

**Additional Functionality**
- Third-Party Integrations
- Customizable Branding
- Email Monitoring
- Generative AI
- Mobile Access
- WYSIWYG Editor
- Real-Time Data
- Unsubscribe Database
- AI Copilot
- Drag & Drop
- Geolocation
- Event Triggered Actions
- Simple Mail Transfer Protocol (SMTP)
- Contact Database
- Campaign Analytics
- SMS Messaging
- Customizable Forms
- Autoresponders
- Email Marketing
- Message Personalization
- Reporting/Analytics
- Dynamic Content
- Customizable Fields
- Campaign Scheduling
- Email Distribution

**Additional Functionality**
- Customizable Templates
- AI Copilot
- Transaction History
- SMS Marketing
- Referral Tracking
- Customizable Branding
- Customer Surveys
- Member Portal
- Campaign Planning
- Client Portal
- Loyalty Program
- Email Marketing
- Customer History
- Activity Dashboard
- Performance Metrics
- Multi-Campaign
- Engagement Tracking
- Customer Profiles
- Social Promotion
- Customer Segmentation
- Customer Database
- API
- Point of Sale (POS)
- Generative AI
- Multi-Channel Marketing
- Customer Activity Tracking

**Social**
- Social Listening
- Social Sharing
- Social Campaigns
- Social Media Engagement
- Social Media Advertising
- Drip Campaigns
- Multi-Campaign

**Engagement**
- Coupons and Promotions
- Social Promotion

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics
- Multi-Campaign
- Campaign Analytics
- Website Analytics
- Conversion Rate Optimization
- Drip Campaigns
- Visual Analytics
- Real-Time Analytics
- Customizable Reports

**Multichannel**
- Web
- Email
- Mobile

**Personalized Content**
- Recommendation Engine
- Personalized Discounts
- Website Personalization

**SMS Platform**
- Reporting
- Marketing Automation
- White Label
- Text-to-Landline
- Short Codes
- API Integration
- QR Codes

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Third-Party Integrations
- Social Media Integration

**Agentic AI - Push Notification**
- Autonomous Task Execution
- Adaptive Learning
- Proactive Assistance
- AI/Machine Learning

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Agentic AI - Digital Experience Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Third-Party Integration

**Agentic AI - Email Deliverability**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Audience Intelligence & Segmentation - AI Marketing Agents **
- Predictive Modeling
- Behavioral Triggering
- Predictive Audience Segmentation
- Marketing Automation
- AI Writing Assistant

**Additional Functionality**
- Multi-Channel Marketing
- API
- Drag & Drop
- Communication Management
- Event Triggered Actions
- Multi-Language
- Reporting/Analytics
- Template Management
- Geotargeting
- Customer Journey Mapping
- Subscriber Management
- Generative AI
- Visual Workflow Management
- Authentication
- Conversion Tracking
- Behavior Tracking
- Engagement Tracking
- Contact Management
- AI Copilot
- Campaign Management
- Notification Editor
- Workflow Automation

**Additional Functionality**
- Event Marketing
- Social Promotion
- Multi-Channel Marketing
- Generative AI
- Data Import/Export
- Lead Generation
- Campaign Segmentation
- Customizable Forms
- Reporting & Statistics
- Monitoring
- AI Copilot
- Customizable Templates
- Email Templates
- Web Forms
- Lead Capture
- Customizable Branding
- Real-Time Reporting
- Campaign Planning
- A/B Testing
- CRM
- Customer Segmentation
- Campaign Scheduling
- Alerts/Notifications
- Autoresponders
- Drag & Drop
- Event Triggered Actions
- Email Marketing
- API
- Customizable Fields
- Contact Database
- Data Visualization
- Ad hoc Reporting
- Performance Metrics
- Data Source Connectors
- Search/Filter
- Multi-Channel Attribution
- Customer Journey Mapping
- KPI Monitoring
- Cohort Analysis

**Additional Functionality**
- Search/Filter
- AI Copilot
- Commenting/Notes
- Content Publishing Options
- Reporting & Statistics
- Content Library
- Document Classification
- Drag & Drop
- API
- Multi-Channel Distribution
- Customizable Templates
- Customizable Forms
- Alerts/Notifications
- A/B Testing
- Generative AI

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics
- Behavior Analytics
- Real-Time Analytics
- Campaign Analytics
- Website Analytics
- Visual Analytics
- Sales Analytics

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Internationalization
- Social Media Integration
- Third-Party Integrations

**Administration **
- Marketing Campaigns
- Reports & Analytics
- User Data
- Integrations

**Agentic AI - Personalization Engines**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - SMS Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Campaign Planning
- Multi-Language

**Integrations & Data Connectivity - AI Marketing Agents **
- Event & Data Ingestion
- CRM & CDP Integration
- Third-Party Integrations

**Additional Functionality**
- Grammar Check
- Campaign Analytics
- For Marketing and Advertising
- AI Copilot
- Content Ideas
- Trend Analysis
- SMS Marketing
- Performance Metrics
- Email Marketing
- Chat/Messaging
- Reporting/Analytics
- Competitor Monitoring
- Alerts/Notifications
- Content Marketing
- API
- Predictive Analytics
- Personalization
- Template Management
- Behavior Analytics
- AI/Machine Learning
- Text Editing
- Collaboration Tools
- Dashboard
- Campaign Management
- SEO Management
- Natural Language Processing
- Product Recommendations
- Tone Selection
- Chatbot
- Keyword Research Tools
- Marketing Management
- Brand Guidelines
- Omnichannel Outreach

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation
- Lead Generation
- Content Management
- Lead Management
- List Management
- Mobile Access

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**AI Automation - SMS Marketing**
- AI SMS

**Additional Functionality**
- Visual Analytics
- Autoresponders
- Landing Pages/Web Forms
- Campaign Analytics
- Reporting & Statistics
- Campaign Scheduling
- Contact Management
- Text-to-Win
- CRM
- AI Copilot
- Data Import/Export
- Contextual Targeting
- Real-Time Data
- Mobile Access
- API
- Coupons
- Customizable Templates
- Drag & Drop
- A/B Testing
- Generative AI
- Real-Time Analytics
- Campaign Management
- Event Triggered Actions
- Real-Time Reporting
- Contact Database
- Customizable Branding
- Reminders

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**AI Content Generation - SMS Marketing**
- AI SMS

**Additional Functionality**
- Campaign Scheduling
- Reputation Management
- Polls/Voting
- Compliance Management
- Customer Segmentation
- Landing Pages/Web Forms
- AI Copilot
- API
- Text-to-Win
- Mobile Coupons
- Natural Language Processing
- Customizable Templates
- Drip Campaigns
- Contact Management
- Activity Tracking
- Communication Management
- Reporting/Analytics
- Keyword Tracking
- Multi-Campaign
- Mass Texting
- Interaction Tracking
- Alerts/Notifications
- Consent Management
- Engagement Tracking
- Open Rate Tracking
- Generative AI
- Automated Responses
- Reporting & Statistics
- Templates
- Survey Builder
- Contact Database
- Real-Time Notifications
- Customizable Fields
- Reminders
- Mobile Alerts
- Automated Scheduling
- Campaign Management
- MMS
- Event Triggered Actions
- Mobile Keywords
- Audience Targeting
- Activity Dashboard
- Template Management
- Autoresponders
- Survey/Poll Management

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
- Social Media Integration

**Additional Functionality**
- Social Promotion
- Customizable Branding
- Monitoring
- CRM
- Reporting & Statistics
- Live Chat
- Customer Journey Mapping
- Generative AI
- Mass Texting
- Drag & Drop
- Email Templates
- Automated Scheduling
- Campaign Scheduling
- AI Copilot
- Social Media Monitoring
- Activity Dashboard
- Lead Capture
- Customizable Templates
- Marketing Automation
- Event Triggered Actions
- Marketing Calendar
- Customizable CTAs
- Multi-Channel Communication
- Data Import/Export
- Lead Qualification

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