--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 641 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 641 scale: '5' date_modified: '2026-07-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews **Vendor:** SAP **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.3/5.0 **Total Reviews:** 641 ## About SAP Engagement Cloud (formerly SAP Emarsys) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. ## SAP Engagement Cloud (formerly SAP Emarsys) Pros & Cons **What users like:** - Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management. (76 reviews) - Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch. (56 reviews) - Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies. (54 reviews) - Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness. (45 reviews) - Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively. (42 reviews) - Email Marketing (39 reviews) - Intuitive (39 reviews) - Efficiency (36 reviews) - Segmentation (35 reviews) - Easy Creation (33 reviews) **What users dislike:** - Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality. (40 reviews) - The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users. (39 reviews) - Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform. (32 reviews) - Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process. (31 reviews) - Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging. (31 reviews) - Poor Usability (28 reviews) - Users find the **complexity** of SAP Emarsys challenging, making navigation and campaign creation slow for newcomers. (27 reviews) - Lack of Customization (27 reviews) - Difficult Usability (25 reviews) - Difficult Setup (23 reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Reviews ### 1. Steep Learning Curve, Decent Automation Builder **Rating:** 3.0/5.0 stars **Reviewed by:** Apoorva Gupta A. **Reviewed Date:** October 27, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really appreciate the automation capabilities of SAP Emarsys, particularly how it streamlines our campaign processes. The automation of campaigns is beneficial . I also value the recommendation feature, which automatically empowers and personalizes recommendations in our emails, making our communication more effective. The set value note and some of the automation features stand out as great tools, adding to the overall utility of SAP Emarsys in facilitating our CRM tasks. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find that SAP Emarsys has a steep learning curve and is quite different from the tools I've used in the past, making the setup process not very straightforward and time-consuming. The complexity of using features like automation center or segmentation can be quite daunting. Some simplifications, especially in filtering recommendations, dynamic content insertion from external files, automating logics, and enhancing segmentation views, are needed to improve usability. Compared to other products, it doesn't feel easy to use. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys for automating campaigns and email recommendations, enhancing our CRM efficiency with dynamic, recommendation features. ### 2. CRM Integration Ease with Limitations **Rating:** 2.5/5.0 stars **Reviewed by:** Gayathri Devi P. **Reviewed Date:** October 27, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate the predict feature and the relational database aspect of SAP Emarsys, which I find quite interesting. The ability to provide customer recommendations with a single click is particularly impressive. This feature immensely aids in CRM communications by generating web traffic and increasing revenue through effective segmentation and personalization. The ease of handling real-time communications, especially for abandonment or retargeting efforts, efficiently boosts our overall marketing strategy. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find setting up SAP Emarsys initially a bit complicated to understand how the system works. The learning curve, although manageable after receiving training, makes the onboarding process somewhat challenging. Furthermore, I am unsure about repurchasing SAP Emarsys due to the increased competition in the CRM market and feel that the platform lags in technological advancement compared to other CRM solutions. Another area that could use improvement is the drag-and-drop editor, which seems to need enhancements for a smoother user experience. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use the product for CRM communications, enhancing website traffic through effective segmentation, personalization, and real-time communication, which boosts revenue. ### 3. Easy to Use and Effective for Segmented Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Clara N. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It is very easy to use. I like that I can schedule shipments and make more detailed segmentations. It helps me share special promotions with different databases so they subscribe. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I preferred the previous version of the channels section that didn't have default filters like the date. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to share promotions with different databases, it is very easy to use, I can schedule the deliveries and make detailed segmentations. ### 4. Good Functions but Slow Loading Time **Rating:** 2.0/5.0 stars **Reviewed by:** Julie M. | Assistante CRM, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love the KPI dashboards of SAP Engagement Cloud (formerly SAP Emarsys) because they are very detailed. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The loading time between actions is a problem. I also found the initial installation complicated. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud helps me with email sending and reporting. I also appreciate the KPI tables which are very detailed. ### 5. Intuitive Marketing Automation with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Jannick A. **Reviewed Date:** February 11, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys intuitive and I'm really happy with its automation options. The personal, predict, trigger, and auto features really stand out to me. I also found the initial setup to be easy and overall, I'd rate it quite highly. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the block and template editor in SAP Emarsys not intuitive and hard to understand. Some blocks can only be used in certain templates, which should be better. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys for email marketing automation. It offers options like personal, predict, trigger, and auto, which makes it intuitive and enhances the user experience. ### 6. Intuitive and Highly Recommended Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Michael O. **Reviewed Date:** October 24, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love using SAP Emarsys because, although it was initially complicated to set up as it was a new tool for me, its interface is very intuitive, which made my adaptation easier. I really enjoy its beautiful and user-friendly visual design. It significantly benefits my work, as it allows me to efficiently analyze potential customers from different brands. I appreciate its capabilities to upload data and send excellent offers via SMS and email, which are key to my daily work. Additionally, the possibility of having a collaborative and well-structured work environment is a factor that would make me choose it again without hesitation. I also value the high level of recommendation this product inspires in me, as I would rate it an 11 on a scale of 1 to 10. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I would like it to be a bit more intuitive for teenagers who are looking to delve into the world of commerce. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys helps me analyze potential customers and allows for well-structured collaborative work. Its interface is nice and easy to use, and I can upload data and send good offers via SMS and email efficiently. ### 7. User-Friendly and Powerful CRM Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Denise B. **Reviewed Date:** October 24, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys to be quite user-friendly, which is a key factor in my decision to use it. The interface is better compared to other vendors and doesn't require HTML coding knowledge, which is a significant advantage. Setting it up was straightforward and easy for me due to its intuitive design. The ability to monitor database data over time provides me with valuable insights that are instrumental in driving my CRM strategy effectively. The marketing automation features, particularly the suggested tactics for beginners to set up automatic journeys, are exceptionally useful. I also appreciate the segmentation criteria and analytics, which have contributed to the considerable growth of my database. These features collectively make SAP Emarsys a beneficial tool for my work. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the lack of a visual editor for creating new blocks a significant limitation. This would enhance the ease of designing and implementing campaigns without needing external tools or extensive manual configuration. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I can monitor my database data over time, gaining insights that drive my CRM strategy, and find marketing automation and segmentation criteria improve my workflow. ### 8. Effortless Campaign Setup, Needs Better Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Chelsea K. | Email Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like how easy it is to set up a campaign with SAP Engagement Cloud (formerly SAP Emarsys) and the available tactics **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Reporting and analytics **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for email and SMS communication and journey building. ### 9. Effortlessly Manages Cross-Channel Journeys and Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Elena . | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the easiness and practicality of using SAP Engagement Cloud (formerly SAP Emarsys). The reports feature stands out to me because of its clearness on displaying data. The initial setup was super easy as well. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** nothing **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for automated cross-channel journeys and email marketing management. ### 10. Decent Email Solution, Room for Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Laura T. **Reviewed Date:** October 23, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate the centralized nature of using SAP Emarsys, as it allows us to keep everything integrated with existing SAP services, such as billing. While the specific standout features weren't highlighted, this cohesion within the SAP ecosystem was a key decision-making factor, indicating some level of satisfaction with the integration of services. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** {"I find designing email templates in SAP Emarsys to be a time-consuming task, and the templates aren't very innovative.","I believe there is a lack of integrated AI for contact segmentation, which was something I hoped for but found lacking.","The adaptation process to SAP Emarsys was somewhat challenging, particularly due to limited design tools and functionality.","The capabilities of SAP Emarsys don't seem to offer significant advantages over other email providers, making it feel quite standard.","I would like to see more advanced design tools and a system that's more adaptive and user-friendly."} **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to centralize our email marketing with our existing SAP billing setup. ### 11. Effortless Email Campaigns with SAP Emarsys **Rating:** 5.0/5.0 stars **Reviewed by:** Jay T. **Reviewed Date:** October 21, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I have been using SAP Emarsys for about three years and find it incredibly valuable for my work. The simplicity and ease of use stand out the most, making training others in its use extremely straightforward. Setting up the platform was a breeze, and whenever any issue arose, the Emarsys support team was ready to assist, which is incredibly helpful. I particularly appreciate the ability to easily upload and send emails to a large recipient base, which was a significant challenge before. The ease of uploading creative materials to build an email is impressive, as is the process of creating recipient segments, allowing for specific marketing to be targeted to individuals. Furthermore, the platform integrates well with Photoshop, enabling me to slice creative content and upload it to Emarsys, linking it to various areas of our eCommerce website. Overall, the functionalities of SAP Emarsys, such as uploading emails, creating journeys, and building email segments, are incredibly advantageous and save a lot of effort, making my work much more efficient. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** bugs and crashes **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find SAP Emarsys simplifies emailing, as it easily uploads and sends emails to a large audience, solving the challenge of managing vast lists and facilitating targeted marketing with segment creation. ### 12. Streamlined Email Creation with Robust Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Charlie H. **Reviewed Date:** October 21, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate how SAP Emarsys is clean and easy to navigate, which makes the process of creating emails smooth and efficient. The straightforward setup process was a relief, allowing us to integrate the tool seamlessly into our work routine without any initial hurdles. SAP Emarsys significantly assists in creating and scheduling emails, and its excellent data analysis capabilities allow us to gauge the success of our email campaigns, helping us understand what strategies work and which do not. This empowers us to make informed decisions quickly. It effectively handles the large volume of emails we send out each week. The tool serves our needs well, and I find that the ability to analyze reports and data really stands out as particularly useful. Overall, it's a robust solution that works well for what we use it for, enough for me to rate it a 9 out of 10 in likelihood of recommending to others. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I dislike the new smaller limit on email size because it forces us to reduce the size of our emails. This limitation means our emails can show fewer products, which negatively affects how we present our offerings. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to create and schedule emails, analyze reports, and assess data, enabling us to determine what works effectively. The data analysis helps me understand email success rates. ### 13. Versatile Campaign Management, Pricey but Worth It **Rating:** 4.5/5.0 stars **Reviewed by:** Margarete T. **Reviewed Date:** October 21, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really appreciate the extensive automation capabilities of SAP Emarsys. The platform is invaluable for orchestrating marketing campaigns across multiple channels, allowing us to maintain a unified message without any discrepancies between the channels. The ability to visualize the entire journey of a campaign, whether it's for new customer acquisition or reactivation, significantly enhances our strategic planning. The support we received during the onboarding process, despite some initial integration challenges with Magento, was particularly helpful. Furthermore, the open possibilities provided by the platform, like transmitting information from our CMS to SAP Emarsys using the RP feature, greatly improve our efficiency. I also love the analysing tools. You can see what is happening with our customers...or not happening. These features collectively make SAP Emarsys a crucial tool for our marketing efforts, and its capabilities play a key role in my decision to continue using the product. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys quite expensive and would prefer a more affordable pricing structure. During the initial setup, there were difficulties due to using Magento as a management system, which suggests integration challenges. Also for some people with less knowlegde in IT infrastructure it seems a bit overwhelming and it's quite difficult to understand the features and their benefits. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find the product enables seamless multi-channel marketing campaigns, allowing consistent messaging without channel breaks, enhancing campaign orchestration. ### 14. Highly Effective with Minor UI Hiccups **Rating:** 4.0/5.0 stars **Reviewed by:** Balint B. **Reviewed Date:** October 20, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys incredibly straightforward to set up, as everything works right out of the box, which saved me a lot of time and effort. I appreciate the platform's ability to help my team and me reach our customers in a more customized way. The capability to customize emails based on customers’ previous purchases is particularly beneficial, enhancing our engagement and communication strategies. Additionally, I enjoy the automation editor within SAP Emarsys, which effectively streamlines repetitive tasks, enhancing my productivity and freeing up time for more strategic work. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the UI of SAP Emarsys sometimes counter-intuitive. Specifically, in the universal schema editor, the schema names are on the left side while the control buttons, like edit, are on the right. This layout makes navigation feel disjointed and less user-friendly. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use the product to reach customers in a customized way, enhancing communication with personalized emails based on purchases and automating repetitive tasks efficiently. ### 15. Efficient Newsletter Marketing with SAP Emarsys **Rating:** 4.0/5.0 stars **Reviewed by:** Björn V. **Reviewed Date:** October 20, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find it great that the setup of SAP Emarsys was very easy, thanks to the excellent support from Emarsys. Switching to Emarsys has the advantage that creating newsletters is much faster and more personalized, which saves employees a significant amount of time. Particularly helpful are the functional templates and the availability of all necessary information in the system. I appreciate the integration of Emarsys with our publishing software and the relational database very much. The flexible modules for newsletters allow content to be easily shown and hidden and information to be loaded directly. Furthermore, I find the possibility of using SAP Emarsys together with the Pondus software very supportive, as Pondus provides all product data. Additionally, SAP Emarsys stands out due to a good pitch, very good support, and an adequate price-performance ratio. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The menus in the interface are sometimes not descriptive, so you need to know exactly what lies behind them. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys allows us to quickly and individually create newsletters, which saves employees a lot of time. The functioning templates and stored information in the system significantly ease the work. ### 16. Efficient Management with SAP Emarsys Multichannel **Rating:** 5.0/5.0 stars **Reviewed by:** Brigida Q. **Reviewed Date:** October 20, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really like how SAP Emarsys has helped us optimize time and manage multiple channels on a single platform. The management of multiple channels, including email, SMS, and WhatsApp, has been exceptionally beneficial, allowing us to conduct more than 10 simultaneous journeys efficiently. The artificial intelligence incorporated into the automation journeys has been a great advantage, providing quick and impactful management in customer relationships. Additionally, I greatly appreciated the initial full in-person training support, which allowed us to implement the system effectively, despite some initial challenges. The functions available in SAP Emarsys meet our current needs exactly, which is one of the main reasons why I would buy it again. Also, it is notable that there is nothing I would like to change about the product, and I give it a ten for the likelihood of recommending it to others. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** For now, I don't have any negative points. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys optimizes our time, manages multiple channels on a single platform, and enables more than 10 journeys, improving our impact on CRM. ### 17. Versatile Use, Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa R. | Junior E-Mail-Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the support from SAP Engagement Cloud. Everything is very clear and is constantly being improved. The versatile usability is impressive and most topics are very well documented. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** When you click 'back' from certain pages, you return to the main page and all filter settings are gone. Or filter settings remain, even though you have already saved them differently. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I can reach a wide range of customers with our promotions because SAP Engagement Cloud is a great omnichannel channel. ### 18. Effective Multichannel Connection with Detailed Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Gabriela P. | Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the part about the multiple channels and solutions it offers for web and app. I also like the part about the analytics it provides on ongoing campaigns. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The way to automatically eliminate campaigns that are not active during a certain period of time would allow me to have a cleaner console. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud helps me connect with my contacts and send information in a personalized way through different channels. ### 19. User-Friendly But Needs AI Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the ease of use with the drag and drop email builder in SAP Engagement Cloud. The reliability of the platform is another aspect I appreciate, alongside its reporting capabilities. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The forms tool is a bit outdated when comparing to competing platforms. AI capabilities are also slightly behind other platforms (e.g., AI segmentation). **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for email marketing, targeting customers based on their location, lifecycle status, and engagement. ### 20. Valuable Marketing Tool with Excellent Automation Features **Rating:** 4.0/5.0 stars **Reviewed by:** Chris D. **Reviewed Date:** October 16, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I enjoy the personalization capabilities in SAP Emarsys, which allow us to tailor communications based on customer data like age and contract type. The automated journeys are beneficial for setting up ticket purchase triggers and welcome sequences. Additionally, the block-based templates and A/B testing features are extremely useful for reusing content and optimizing email performance. The platform's ease of use and responsive customer service are also major advantages. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I found the initial setup of SAP Emarsys challenging, particularly due to the massive migration of contact, subscription, and ticketing data. The learning curve for the new tools, especially the Emarsys content creation tools and segmentation platform in CDP, was significant. Additionally, I felt that the support from SAP during the setup was not as effective as it could have been. Their lack of familiarity with our specific data and systems was a hindrance, and I believe they could have been more hands-on and proactive in ensuring the migration and quality assurance processes were smoother. I also feel there is room for improvement in the level of control I have over contact management within the platform. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to personalize content, segment our database, and automate customer journeys, enhancing targeted marketing efforts and efficiently managing diverse subscriber communications. ### 21. Efficient Email Campaigns with Room for UI Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Jake H. **Reviewed Date:** October 28, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys incredibly effective in solving the problems of making, automating, and delivering email campaigns. The dynamic block targeting feature stands out significantly as it allows us to segment content quite well, enhancing our targeting capabilities. Additionally, I find the block targeting and A/B testing functionality to be particularly useful, as these features contribute to the effectiveness of our email marketing strategies. The integration with Movable Ink is also a plus, as it enhances the overall functionality of SAP Emarsys. Lastly, my familiarity with SAP Emarsys is a strong point for me, potentially influencing my decision to purchase it again. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I dislike the date filter that is automatically applied when searching for an email campaign in SAP Emarsys. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to build, automate, and deliver email campaigns efficiently, with features like dynamic block targeting and A/B testing enhancing content segmentation. ### 22. Versatile Email Tool with a Steep Learning Curve **Rating:** 3.0/5.0 stars **Reviewed by:** Niels G. | Enterprise (> 1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Engagement Cloud's applicability and versatility. It effectively covers a broad spectrum of tasks from gathering leads, sending emails, to analyzing them. This versatility enhances my experience by allowing smooth operation across different functions. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I don't like the steep learning curve, as some things are easier in tools like Selligent. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for sending emails and creating newsletters. Its versatility lets me collect leads, send emails, and analyze them, which I find beneficial. ### 23. Insightful and User-Friendly, Needs Better Automation Navigation **Rating:** 4.0/5.0 stars **Reviewed by:** Jannick T. | CX Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud is easy to use and intuitive, but also offers very in-depth advanced features and logic if needed. It provides great insight into customer behavior that we can use, and the initial setup was easy. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The automation center is a bit hard to navigate. A quick tutorial would be appreciated. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for segmentation and personalization of customers, and it provides great insight into customer behavior. ### 24. Smooth Integration and Powerful Automation with SAP Emarsys **Rating:** 5.0/5.0 stars **Reviewed by:** Marion W. **Reviewed Date:** October 10, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I thoroughly appreciate the smooth integration process and well-structured onboarding offered by SAP Emarsys. The reactive support team provided excellent assistance during setup, and the use of Mavenlink made accessing information much more convenient than through emails. The platform's complexity enables more effective customer segmentation and targeting, surpassing our previous tool. The ease of conducting results analysis significantly aids in swiftly understanding and addressing issues. I find the automation center particularly user-friendly, allowing us to duplicate, test, and quickly develop programs once we know the basics. Additionally, the email design tools enable effortless email creation without requiring extensive HTML knowledge. The training process is notably beneficial, with a mix of video and videoconferencing offering interactive learning tailored to individual needs. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think it would be useful to have a dashboard with all the automations and their results, not only the campaigns. It should include the same KPIs as in the campaigns, but specifically about the automations such as clicks, conversion rate, and turnover. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find Emarsys enhances customer segmentation and targeting, simplifying results analysis, which enables faster solutions. It boosts our email campaigns, achieving a 2% uplift, and facilitates easy email design without HTML expertise. The automation center streamlines processes, supporting quick program building and testing. ### 25. Effortless Customer Segmentation with SAP Emarsys **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love using SAP Emarsys because it's incredibly effective for customer segmentation in automation programs. It's user-friendly and saves a lot of time with simple clicks to aggregate and segment customers efficiently. I also appreciate the default tactics like abandoned cart, which are easy to use and integrate seamlessly into our brand. The software's automation features and the ability to run campaigns more efficiently than before are also highly beneficial. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the analytics part of SAP Emarsys challenging, as they could present the data in an easier way. Currently, it's not straightforward to know how many transactions are attributed to each channel. You need to separately investigate the email part, the SMS part, and then delve into each campaign. This process is time-consuming and requires a lot of manual effort. It would be beneficial to have all this information consolidated in one place, making it easier to present the results to colleagues who are not using the software daily and do not have the time to compile all the data and results. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find the product really effective for customer segmentation in automation programs. It saves time by allowing simple criterion additions for segments, solves data fragmentation by centralizing data, and simplifies campaign execution. ### 26. Total Integration with Too Many Steps **Rating:** 3.5/5.0 stars **Reviewed by:** Jennifer H. | Brand manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the full integration of SAP Engagement Cloud, as it helps me centralize data and eliminate data duplication. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** too many steps are required **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to centralize the data, which prevents duplication and allows for full integration. ### 27. Reliable Usability, Needs Some Initial Setup Tweaks **Rating:** 4.0/5.0 stars **Reviewed by:** Maria Paula A. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the usability of SAP Engagement Cloud (formerly SAP Emarsys). **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Need some time and adjustments for the initial setup. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for organizing our operations in time management, sales, HR, and supply chain. It helps us keep an overview of everything. ### 28. Effective Segmentation with Room for Smoother Integration **Rating:** 3.5/5.0 stars **Reviewed by:** Rob S. **Reviewed Date:** September 23, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Emarsys for providing essential segmentation capabilities, which are crucial for executing B2B mapping campaigns effectively. The ability to customize emails and create marketing campaigns viewable on C4C is particularly valuable. Integrating it with other SAP systems enhances its utility. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I found the initial setup of SAP Emarsys to be quite difficult, requiring significant assistance from SAP, especially when integrating with our existing SAP systems, including commerce. This setup complexity is a notable challenge. Additionally, there is a need for a smoother integration pipeline and more detailed information about integration with other SAP products, which would enhance the usability and efficiency of the system. Furthermore, the analytics interface could be improved to make it easier to access and interpret data, and having the capability to view raw logs would be beneficial. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys provides the segmentation needed to deliver B2B mapping campaigns, allowing me to customize emails and create marketing campaigns viewable on C4C, which enhances our marketing efforts. ### 29. I perform the segmentations and analyses for my team. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** - The spectrum of automations is vast and offers numerous products and resources to reach customers; - The click-through view within Email Marketing is extremely rich for decision-making; - Its analytical part of Email Marketing is very good for extracting and handling indicators. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** - It is limited in some ways, such as in import capacity; - Its analytical tab for channels like WhatsApp and RCS is not interesting because it lacks all the metrics and its INPUT is difficult; - Its segmentation interface is not ideal when considering multiple campaigns per day, as it limits the view to a single target group at a time. It would be more intuitive and presentable for less technical people who want to understand the segmentation rules if it were a tree or cascade map, having the view of several distinct target groups at the same time, including a mechanism for identifying base size or by order from left to right or by block size. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It is helping in constant contact with customers through automations. ### 30. Promising MA-tool. Some small difficulties **Rating:** 3.5/5.0 stars **Reviewed by:** Ole-Jacob K. | CRM & Marketing Automation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** We are currently implementing it atm. I am very much looking forward to the capabilities of SAP Emarsys, particularly its automation features. Email campaigns, SMS campaigns, and web extend. Ribbon banner, embedded campaigns will be useful for us. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The implemenetation itself can be challenging and extensive. Fortunately we have partner on this helping us. The lack of auto-save around the system feels not good. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Personalized marketing in its wholeness. We have a small degree of personalization today, but expect great things ahead. ### 31. User-Friendly and Intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** A M. | Senior QA Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love SAP Engagement Cloud because it is very easy to use and quite user friendly. It's quite intuitive, making it easy to set up and use. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think it's quite good. The loading speed could be improved a bit. But in general, it's very good. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to check integration with the client website (ecommerce).It's very user-friendly, making it easy to use and set up. ### 32. Seamless CRM with Room for Speed Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like SAP Engagement Cloud's easy handling and understandable interface. I can easily find all the functions I am looking for. Plus, the support is helpful if I cannot find something. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Sometimes it takes very long to reload. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to connect our databases and shop system effortlessly, thanks to its easy handling and understandable interface. ### 33. Easy Email Creation, Automatic Reports to Improve **Rating:** 3.5/5.0 stars **Reviewed by:** Gabriele C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the easy creation of emails with SAP Engagement Cloud (formerly SAP Emarsys). **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Scheduling automatic reports **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to send newsletters and find that it facilitates the creation of emails. ### 34. Ferrari-Like CRM Email Power, With a Learning Curve **Rating:** 3.0/5.0 stars **Reviewed by:** Manu A. | Head of Product, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It’s like the Ferrari of CRM emails—you’ve got everything you need right here. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It’s kind of like a Ferrari: everything you don’t yet know how to use is still there. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We’re contacting our database through different journeys. ### 35. Powerful omnichannel marketing platform with strong automation. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** SAP Emarsys excels at delivering personalized, omnichannel customer engagement with strong automation features. Its campaign workflows are intuitive, and the built-in tactics make it easy to launch targeted journeys without starting from scratch. The platform handles segmentation efficiently, even with larger datasets, and supports a wide range of channels like email, SMS, push, and paid media. Integration with SAP Commerce and other SAP solutions allows for more consistent customer data and smoother orchestration across marketing and commerce. For marketers wanting quick execution and well-structured automation, Emarsys provides a solid toolkit. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** While automation is strong, customization depth is limited in several areas, especially for organizations with complex, data-driven marketing structures. The UI can feel dated and inconsistent, and performance occasionally drops when editing large journeys or segments. Integrations outside the SAP ecosystem often require additional effort or custom work. Advanced reporting and analytics capabilities are fairly basic unless paired with other tools. Documentation can feel high-level, and support is hit-or-miss depending on the issue. Overall, it’s efficient for standard use cases but less ideal for highly tailored marketing architectures. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys helps unify customer engagement and removes the need for multiple disconnected marketing tools. It centralizes campaign management, segmentation, and personalization, which improves consistency and eliminates manual work around targeting. Automated journeys reduce repetitive tasks and increase the speed of execution across channels. By connecting customer and commerce data, it enables more relevant, timely messaging that drives better conversion and retention. Overall, it streamlines marketing operations, increases efficiency, and supports scalable, multichannel customer engagement. ### 36. Intuitive CRM Tool with Room for Optimization **Rating:** 4.0/5.0 stars **Reviewed by:** Davide D. **Reviewed Date:** October 27, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the data export functionality of SAP Emarsys to be very insightful, enabling me to adjust performances effectively based on the exported data. The ease and intuitiveness of creating email campaigns stand out, making the process straightforward even for entry-level users. I also appreciate the tool’s intuitive nature, which simplifies managing a large number of campaigns simultaneously. The comprehensive experience provided by SAP Emarsys for full CRM management surpasses our previous tool, offering a more complete solution. Furthermore, the automation programs are a particularly useful aspect, streamlining processes and enhancing efficiency in our workflow. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The sendout optimization process is not very accurate. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find the data export and email campaign creation in SAP Emarsys intuitive and fast, enhancing CRM management and performance adjustments. ### 37. User Friendly Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** SAP Emarsys has enabled us to integrate with our digital channels to consolidate behavioural data for improved targeting and personalisation in more channels. The user interfaces, training materials and support from the SAP Emarsys implementation team has been first class. They've worked with us as a true partner during the migration process so we can start creating value in the platform. The ease of creating campaigns, insights tools, product recommendations and out of the box tactics with AI segments will add more efficiency and ROI to our activities. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There are some small limitations when running multiple markets from a single instance - SMS custom (branded) URLs cannot be created per market and only one is allowed per instance, the Emarsys to Commerce Cloud connector has some limitations if you are using multiple websites, so the SAP API needs to be used. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Omni channel behavioural data, customer lifecycle management, personalised communications and automations are key use cases. ### 38. Efficient Email Creation with Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Oliver F. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud works as intended. The blocks save time for me, and I find the segmentation feature works as I need for creating emails. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think segmentation could have more options. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for creating emails, and its blocks save me time. The segmentation feature works as I need, although more options could improve it. ### 39. Efficient Email Creation with Some Performance Hiccups **Rating:** 4.0/5.0 stars **Reviewed by:** Alex M. **Reviewed Date:** February 12, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the block-based email creation in SAP Emarsys. I can create emails quickly and efficiently, which is a big plus. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I don't like the load times of segments. It can be frustrating waiting for segments to load. The email building structure feels limited, which can be a bit of a downside. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys for creating emails and email flows, making email marketing quick and efficient. ### 40. Automation and Stability, But with Extra Costs **Rating:** 3.5/5.0 stars **Reviewed by:** Marcos H. | Front Systems Leader, Enterprise (> 1000 emp.) **Reviewed Date:** April 06, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the stability of SAP Engagement Cloud (formerly SAP Emarsys). **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I don't like native customization, many things require extra subscription or custom development. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for automation, customer lifecycle management, and loyalty. ### 41. Effortless CRM Integration for Automated Email Tracks **Rating:** 3.5/5.0 stars **Reviewed by:** Sunny L. | Marketing Specialist II, Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like how SAP Emarsys directly connects with our CRM, allowing us to easily segment and pull any information we need. All the fields were available, which made it simple to create segmentations for each email track and share information back with the CRM. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** N/A **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys for email automation because it easily integrates with our CRM, allowing us to automate emails, create segmentations, and access necessary information effectively. ### 42. Intelligent automations **Rating:** 4.5/5.0 stars **Reviewed by:** Edison C. | Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It helps improve data analysis to provide customers with the options they need most and are most interested in. Having this tool to help automate marketing processes improves the customer experience and enhances decision-making based on AI analysis, thus improving campaigns for greater success. Its wide range of integrations makes everything more team-based, achieving greater performance and results in campaigns. Its support team is very friendly and answers questions at all times. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Its initial learning curve was somewhat overwhelming, requiring several days of extensive training. I understand this because it's a platform with many tools, but so much information can be boring. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Campaigns are faster and easier to run. Depending on the client, personalized campaigns can be created thanks to AI, which helps detect needs and thus provide better service. ### 43. Effortless Newsletter Creation with a User-Friendly Platform **Rating:** 4.0/5.0 stars **Reviewed by:** J J. | Newsletter Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The easy and user friendly platform to create newsletters **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I would love to have the function to target with more insights or attributes. As well as the targetng for more then one segnment would be very nice. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** With Emarsys we are able do deliver a lot of great campaigns to our customer ### 44. Easy to use and very user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Tamara J. | Senior consultant for digital marketing development, Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** What I like the most about Emarsys is how easy it is to build content. The predifined blocks that you just drag and drop are a big time saver. I also like the support - we have a customer success manager and she is very responsive and has a lot of knowledge. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The only downside I can think about is the lack of pictuer option to include in Viber messages. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** With Emarsys we are solving the need to use different platforms for each of our marketing communications. It's better and faster to have everything under one roof. ### 45. Powerful Omnichannel Marketing with Exceptional Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** SAP Emarsys is a robust omnichannel marketing automation platform designed to help businesses create personalized customer experiences across various channels, including email, SMS, social media, and the web. The platform provides comprehensive analytics and effective campaign management features. On the downside, users without technical expertise may find customization and integration processes to be somewhat challenging. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** What I dislike about **SAP Emarsys:** The platform can be difficult to customize without technical expertise. Some features have a steep learning curve, and integration with external systems or data sources can be time-consuming. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** One aspect I find challenging about SAP Emarsys is that customizing the platform often requires technical knowledge, making it less accessible for those without such expertise. Additionally, certain features are not very intuitive and may take considerable time to master. Integrating SAP Emarsys with other systems or external data sources can also be a lengthy process. ### 46. Intuitive UI and Effortless Campaign Management **Rating:** 4.0/5.0 stars **Reviewed by:** Frank W. | Animation, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the UI interface of SAP Engagement Cloud (formerly SAP Emarsys). It's very easy to manage campaigns and customer journeys, and the initial setup was very easy. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Nothing specific. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to manage campaigns and customer journeys. ### 47. Efficient for Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Alessia M. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Emarsys makes it easy to create and manage automated, personalized campaigns across multiple channels. The interface is intuitive, and it really helps streamline our marketing efforts. While not perfect, it offers solid tools for engaging customers effectively. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It’s a strong platform, but certain features feel less intuitive than others. Some workflows are more complex than they need to be, and occasional bugs or delays can slow things down. (It doesn't work well with a VPN) **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It simplifies email marketing by automating personalized campaigns with less manual work. ### 48. Enhanced Email Campaigns with User-Friendly UI **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel B. **Reviewed Date:** November 03, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I have been using SAP Emarsys for 5 years to send out email campaigns and appreciate the well-documented setup process. The documentation provided was clear and detailed, ensuring a smooth transition. SAP Emarsys enables us to create highly personalized email content quickly, which is a significant advantage for our marketing efforts. The user interface for creating emails is straightforward and functional, contributing to an efficient workflow. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I found the initial setup process for SAP Emarsys to be somewhat time-consuming, especially in enabling the Emarsys tenant and email setup. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find SAP Emarsys enables us to create highly personalized email content quickly, thanks to its user-friendly interface. ### 49. Excellent tool for multichannel marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Marta M. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Modern, Easy to Navigate, Smooth campaign creation and automation is easy to build, strong personalisation, segmentation, responsive customer support, analytics are available **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Analytics are not advanced, cost for adding Open Data, Web Pop Ups missing personalisation as Email Campaigns. Mobile Push missing analytics as Email Campaigns **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys helps us automate and personalize our ecommerce marketing across email, push notifications, and web. It solves the challenge of fragmented data by unifying customer profiles and enabling tailored campaigns based on behavior and purchase history. This has led to higher conversion rates, better customer retention, and more efficient campaign execution. ### 50. Leveraging Emarsys for Targeted Campaigns and Cross-System Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Harshitha R. | Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** In my business process I use the Emarsys system regularly which helps me to build and send out the my product centric campaigns and engagement to my targeted customers . This helps me to gather the real time insights from the user and integrate with the various SAP and non-SAP system. I highly admire the features offered by the emarsys which are highly easy of use for the newbies which has less or no experience on any of the technical tools. The Guide provided by the Emarsys system is highly easy to understand and to implement on the tenant. Finally, the customer support offered by the SAP team on this tool is remarkable. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I believe Emarsys can include more AI predictive features though it offers a churn, purchase and engagement model but this are not suitable to design for the unique business models **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** The features like customer journey tracking and understanding the customer potential on the 360 degree view, the marketing automations and Integration it offers helps me to deliver my business needs to the customer without hasle ## SAP Engagement Cloud (formerly SAP Emarsys) Discussions - [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) - 1 comment, 1 upvote - [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) - 2 comments, 1 upvote - [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) - 1 comment, 1 upvote - [View SAP Engagement Cloud (formerly SAP Emarsys) pricing details and edition comparison](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+23%3A30%3A34+-0500&secure%5Bsession_id%5D=6e83fb5c-916f-4bf3-adf1-f9f866e496aa&secure%5Btoken%5D=fcd42e875702c45ba92a8c74055b408bed5b97d244de15a1ac9c3a611daa59a9&format=llm_user) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations - [Accely Group](https://www.g2.com/products/accely-group/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Algonomy Omni-channel Personalization Suite](https://www.g2.com/products/algonomy-omni-channel-personalization-suite/reviews) - 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[TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Dynamic Segmentation - Journey Optimization **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Content Management** - Customizable Templated Workflows - Asset Management **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Design & Development** - No-Code App Development - Low-Code App Development - Self-Service Capabilities **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Integration** - 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