--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 645 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 645 scale: '5' date_modified: '2026-08-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews **Vendor:** SAP **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 645 ## About SAP Engagement Cloud (formerly SAP Emarsys) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. ## SAP Engagement Cloud (formerly SAP Emarsys) Pros & Cons **What users like:** - Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management. (76 reviews) - Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch. (56 reviews) - Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies. (54 reviews) - Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness. (45 reviews) - Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively. (42 reviews) - Email Marketing (39 reviews) - Intuitive (39 reviews) - Efficiency (36 reviews) - Segmentation (35 reviews) - Easy Creation (33 reviews) **What users dislike:** - Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality. (40 reviews) - The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users. (39 reviews) - Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform. (32 reviews) - Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process. (31 reviews) - Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging. (31 reviews) - Poor Usability (28 reviews) - Users find the **complexity** of SAP Emarsys challenging, making navigation and campaign creation slow for newcomers. (27 reviews) - Lack of Customization (27 reviews) - Difficult Usability (25 reviews) - Difficult Setup (23 reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Reviews ### 1. Analytical Insights with Usability Gaps **Rating:** 3.5/5.0 stars **Reviewed by:** Lucia M. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the analytics feature of SAP Engagement Cloud (formerly SAP Emarsys), which gives me insights into my clients' behavior. It's valuable because my clients are not very digital, and the analytics provide a lot of information about their behavior. I also appreciate the automation programs that help with the platform's setup and assist in adapting to a B2B eCommerce environment. Additionally, cross-selling is important in B2B, and I find all these types of automation really useful. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think the way you design the emails can be more easily to use. I don't have any idea about HTML and to do designs is difficult to me. I have to do online courses and to see webinars to understand the platform. We need more courses about the platform to adapt to a B2B e-commerce. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I can send clients info about offers and promotions. The analytics feature helps me understand client behavior, revealing issues like incorrect contact details. ### 2. User-Friendly Tool with Seamless Integration and Robust Features **Rating:** 4.0/5.0 stars **Reviewed by:** Varsha R. | Functional SAP CX Consultant, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Emarsys for its drag and drop, segmentation, and the ease it provides in setting up journeys and reporting. It makes the process of creating campaigns much more enjoyable and user-friendly, especially in comparison to Hybris Marketing. I find the multiple language options for emails, suggested workflows, and enhanced reporting capabilities particularly useful. The integration of AI in SAP Emarsys expands the options available, allowing me to run better campaigns based on user behavior. The ease of use and the simplicity of integrating SAP Emarsys with other tools are also significant advantages that contribute to its appeal. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** limited out-of-the-box functionality in areas like native loyalty platforms and advanced retail personalization **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find SAP Emarsys improves campaign creation with user-friendly drag and drop features, segmentation, and advanced reporting, enhancing my workload enjoyment. It offers language versatility, suggested workflows, and AI capabilities, enabling better campaigns based on behavior. ### 3. Great Email Marketing Tool with Navigation Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the possibility to display a preview for emails on different devices and software, and I appreciate the big selection of different software and devices. The email preview feature is particularly valuable as it ensures that emails look good across various platforms. Also, the initial setup of SAP Engagement Cloud worked fine, which made getting started hassle-free. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The new menu/table of contents on the left is confusing and difficult to navigate. The long waiting times at the segmentation site until the page has loaded is annoying. The new standard segment page is very confusing, and even a year later, it's hard to navigate on the page. I changed back to the old page until the very end. What I find especially confusing is the fact that you can't change the criteria like 'E-mail response', 'Received E-mail', 'E-mail bounced'. We also had several automation programms that didn't launch in the recent past. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to maintain huge databases and send emails to large target groups. I appreciate the email preview feature, which shows how emails look on various devices and software. ### 4. Effective Automation with Details to Improve **Rating:** 4.0/5.0 stars **Reviewed by:** Alejandro F. | Departamento IT, Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really like the automations of SAP Engagement Cloud, as they help save a lot of work and allow for precise segmentations. Additionally, I can send commercial actions to the client with valuable information for both the client and the company. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** We need more reports with more features that help us better understand the users. For example, in the loyalty program, we would like to have more details about customer behavior without having to resort to segments. From my technical point of view, it would help me to have more training related to configurations with practical examples. At the end-user level (the business team), they inform me that the interface is not intuitive for them. We have needed the intervention of external consultants and a large amount of work hours, perhaps due to the complexity and interaction with the rest of the ecosystem and custom developments we made to ensure everything works as we want. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to segment customers, automate campaigns, and improve user experience. It helps me maintain smooth contact and understand customer behavior. Automations simplify the work and allow sending valuable business actions. ### 5. Efficient Email Automation with Minor UI Hiccups **Rating:** 4.0/5.0 stars **Reviewed by:** Guy . | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the HTML preview extremely helpful, and I appreciate how easy the media database is to use. The reporting on emails is easy to read, and the dashboard shows everything I need. I can easily share information by screenshotting. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I don't like the new sidebar UI. It has thrown me off completely, and now I don't know where anything is. I think it would be better if the titles could be brought back or if there was an option to use the old version that the familiar users preferred. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for automating service and welcome emails, creating bespoke one-off emails, and segmenting my database. ### 6. Boosts Flexibility and Efficiency, Yet Needs Better Data Separation **Rating:** 4.0/5.0 stars **Reviewed by:** Dominik C. **Reviewed Date:** May 04, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really appreciate the AI assistance feature in SAP Engagement Cloud (formerly SAP Emarsys). It makes reports faster, easier, and quicker to use. It also speeds up the creation of email campaigns with features like a subject line generator and preview text, which helps to support customers in creating their emails more efficiently. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I don't like the data separation issue in SAP Engagement Cloud (formerly SAP Emarsys). It's not possible to separate data from different contacts in one application, which is challenging especially for managing between business units or countries. Also, during the setup, it's easy in general but depends on whether it's a sub-paper contract or a Marceus paper contract, which can lead to confusion about the steps needed. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud helps my customers be more flexible, faster, and efficient in marketing activities. The AI assistance speeds up reporting and email campaign creation, like generating subject lines and preview text, making processes quicker and easier. ### 7. Simplifies Marketing Automation, But Setup Can Be Complex **Rating:** 3.5/5.0 stars **Reviewed by:** Rocco I. | CRM & CX Consultant - Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I had a very grateful experience with SAP Engagement Cloud. I prefer this tool over others because it's simple to use, especially in marketing automation, and it allows me to create omnichannel journeys with ease. This includes sending push notifications, SMS, or email. The ability to create automation and review it all through analytics dashboards is very important to me, as it supports my work with other companies to create automation and email campaigns. The UI experience is also a plus, making it simple to achieve new leads and create business opportunities. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think it would be useful if SAP Engagement Cloud could also provide integrated CRM capabilities that encompass both marketing and sales processes. Currently, it doesn’t allow us to cover all processes comprehensively. Also, the initial setup was very challenging, especially when integrating it with Salesforce. We needed to create a map to understand what to do, which made the process complex. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find SAP Engagement Cloud simplifies creating omnichannel journeys and marketing automation, making it easy to achieve new leads and create business opportunities. ### 8. Intuitive and Easy, But Needs Mobile View Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Christina W. **Reviewed Date:** April 28, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud is intuitive, easy to understand, and seems simple in a good way. It's not daunting to begin creating new emails, especially since my coworkers have set up a lot of the design and coding, making it pretty 'plug and play' for me. The initial setup was somewhat easy once I got my 'license' with the correct features. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It seems like the layout presented on the site isn't how it looks in real life (especially on a phone). I've just experienced it looking different on mobile, when sending a test mail, compared to what it was supposed to look like according to your 'show on mobile' function. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for email campaigns and managing mailing lists. It's intuitive, making it easy to start creating mails with a plug-and-play setup thanks to my coworkers' setup of design and coding. ### 9. Powerful automations and customization; setup, usability, and support need improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I especially like the part about automation and the related tactics. I use them to create personalized communications and build journeys suited to the needs of the customers. Automation leads the user to receive personalized communications and exclusive benefits, and this results in an increase in the average sales ticket. It helps me retain customers by offering discounts and personalized offers based on my customers' needs. For managing contact data, it is particularly useful to me because I handle all the consent marketing and data management aspects. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** {"I don't find the platform as user-friendly as other competitors.","The support section needs improvement: sometimes, when I open a ticket for support or to report issues, the response takes too long.","The initial setup was not easy: we also needed the development team."} **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for marketing automation and contact data management as master data. It helps me create automations to build customer loyalty by offering personalized discounts and offers. I manage consent marketing and build tailored journeys, with personalized communications that increase the average sales ticket. ### 10. Powerful Real-Time Engagement with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Nikhil N. | Functional Solution Expert, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I found SAP Engagement Cloud very informative and practical, especially for real-time customer engagement use cases. The real-time journey execution and event-driven architectures have been clearly explained by Koon and the team, which provided a great experience. I appreciate how it eliminates the need for middleware, directly triggering emails based on customer interactions on the website. The event-triggered communication feature is particularly useful as it automatically sends out emails, SMS, or WhatsApp messages based on events like abandoned carts or product views. The interactive session added a lot of value, and I found the overall session relevant for teams working in real-time engagement scenarios with SAP Engagement Cloud. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The initial setup is really time-consuming because enabling the email, maintaining the tenant configuration, and validation requires creating a ticket to SAP. It takes about one or two days even with a medium priority. There's also a known issue called fail set mode that should be removed and given directly to the application owner instead of having to create a ticket with SAP. The 'wait for response' node is only available for event-based or event desk automation journeys. It should be available for all other journeys like product, tactics, and audience-based journeys. This would allow more flexibility in selecting customers instead of depending heavily on the event bus. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud eliminates the need for middleware. It triggers emails, SMS, and WhatsApp messages in real-time based on customer interactions on a website, like cart abandonment or product views. ### 11. Powerful Customization and Automation, Difficult Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Felipe J. | Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really like predictive intelligence, automation topics, and advanced segmentations. The creation of personalized campaigns is another feature I value. These functions allow me to execute complex data strategies in minutes, something that would traditionally take days. I can create customer segments that, for example, buy AE jeans, what their size is, and who haven't visited us in 6 months. In summary, these features make the tool valuable because they turn data into revenue. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Currently in my country, there is a law that does not allow people to be contacted twice through the same channel. Currently, other tools have this implemented automatically. In my case, with SAP Engagement Cloud, it has to be done very manually. It was very difficult; in Colombia, there are no people who implement this solution correctly. That's why this implementation was extremely difficult and costly. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for personalization and automation in retail, addressing the lack of personalization, customer lifecycle tracking, cart abandonment, and conversion loss. It benefits me with predictive intelligence, advanced segmentations, and quick execution of complex data strategies. ### 12. Powerful Campaign Automation but Interface Could Be Improved **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate the ability to create automated and personalized customer journeys on SAP Engagement Cloud. This makes it possible to send targeted communications based on user behavior, improving the effectiveness of campaigns and saving operational time. I use the platform to manage my eCommerce, particularly for marketing automation activities that help me segment the customer database and send relevant and targeted communications. I automate flows like emails and abandoned carts, reducing manual work and optimizing conversions and engagement. Additionally, the integration with Shopify was simple and allows me to automatically synchronize customer and order data. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The interface may seem unintuitive at first and requires some time to master. Some configurations are complex and training is needed to make the most of all available features. It was not immediate as it takes some time to set up integrations and workflows. Some features could be more intuitive and quicker to configure. I would suggest templates and guided configurations. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to manage my ecommerce, segment the customer database, and automate flows such as emails and abandoned carts, reducing manual work and optimizing conversions and engagement. ### 13. Versatile Tool with Room for Improvement in Design Features **Rating:** 3.5/5.0 stars **Reviewed by:** A K. | Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud offers a structured platform with a lot of possibilities, including multiple communication channels. It provides big opportunities for data analysis and is a very intuitive platform. The great support is another aspect I appreciate, and it allows us to only need one tool that offers it all, thus avoiding a long onboarding time since everyone can easily use it. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The process of creating email designs is a bit more complex and could be improved by making it easier to build blocks, perhaps with more templates from the community. The same goes for the forms, the webchannel, and the data dashboard. They are outdated and it is not possible to design them individually without a big effort. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for email marketing to reach our customers. It provides multiple communication channels and big opportunities for data analysis. It's an intuitive platform with great support, meaning we only need one tool without lengthy onboarding. ### 14. Streamlined Communication with Compliance and Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Euceda J. | Head of Capital Markets & Institutional Sales, Capital Markets, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate how SAP Engagement Cloud (formerly SAP Emarsys) unifies client data and automates compliant, event-driven communications tailored to the capital markets industry. It centralizes investor profiles, transaction history, and engagement touchpoints, which helps eliminate data silos and reduces manual coordination across our team. The built-in compliance framework aligns perfectly with GDPR, BaFin, and MiFID II requirements, allowing us to execute institutional outreach, IPO updates, and fixed-income announcements confidently without heavy legal review. Its reliable workflow automation scales personalized client engagement efficiently, maintaining strong relationships with institutional investors, asset managers, and family offices without sacrificing quality or consistency. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The reporting and analytics feel somewhat limited for capital markets-specific use cases. Custom dashboards for tracking institutional client engagement alongside deal performance require extra manual configuration. The native integration with our trading and portfolio systems works, but it often needs additional IT support to fully sync client and transaction data in real time. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to unify client data from various systems, ensuring consistent outreach and compliance. It automates event-driven workflows, reducing manual follow-ups, and identifies at-risk relationships, improving engagement and client relationship management. ### 15. Marketing automation without hassle, but complex setup **Rating:** 4.0/5.0 stars **Reviewed by:** Rostyslav K. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud is constantly being improved in line with the latest trends, making it user-friendly. It is not just a product for developers, but also for marketers and anyone without technical knowledge. The ability to add personalization and integrate with third-party databases for subsequent use of this data within the platform is also impressive. This ultimately allows the client to transform emails into profit, which I find the most interesting. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It was quite difficult for me to set up SAP Engagement Cloud. You need to understand the technical documentation and interact with the manager who needs to activate something. This takes a lot of time and requires coordination, especially if several teams are working. I wish this process were simpler. I noticed that it would be useful to add more AI integration and simplify the automation interface, as many people get confused with it. AI solutions for simplifying programming and technical aspects, for example, in the template editor, would be helpful. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud automates marketing tasks, saves time on routine, and allows for team collaboration on tasks. ### 16. Simple Integration with SAP Engagement Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Pedro U. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the ease of integration of SAP Engagement Cloud with third-party systems. They make it very simple to integrate both systems in just a few minutes, allowing me to share my database quickly and very easily. This includes integrating SmartSys with various channels like the web, making everything very fast and easy to accomplish. I also find the initial setup very simple compared to other SAP products, such as SAP Marketing Cloud and Cloud for Customer. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** A better integration with the B2B business type would be ideal. Additionally, it would be useful to improve the views of the contacts and have a clarification on how to work with them. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to communicate with customers through various channels and unify all the data on a single platform. This allows me to create campaigns from one place and improve engagement by getting to know my customers better. ### 17. Powerful Multi-Platform User Segmentation for Targeted Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Westzone F. | e commerce team, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** users data segmentation from multiple platform and then target them for the marketing **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** whats app marketing integration limitation with only limited players in the market like sinch , it required max player to add them so we flaxibility more **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** provide the users data from instore , online / mobile app data combined and we can utlised them for the marketing . and create the segmentation based on the data in different way like user buying history , event etc... ### 18. Helpful but Needs Improvement in Testing Flexibility **Rating:** 3.5/5.0 stars **Reviewed by:** Dharani N. | CRM Senior Analyst **Reviewed Date:** April 29, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate how SAP Engagement Cloud makes it easy to build emails without needing HTML knowledge, which is great for beginners. The platform is designed to be handy and user-friendly, so you don't have to know all the technical steps. I also like the tactics and the block-based email build, which save me a lot of time. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the testing part more flexible in Adobe Campaign. Maybe here, the testing part is a bit challenging compared to other tools. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for targeting people with email campaigns. It allows emails to be built without HTML knowledge, making it easy even for beginners. The platform is designed to be handy, so you don't need to know all the technical steps. ### 19. Better Customer Experience with Data Integration Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Maria A. | Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the relational data in SAP Engagement Cloud because I can integrate data from other systems in my company and use it to send better communications to our customers. Also, SAP Engagement Cloud offered a better experience and more functionalities compared to Marketing Cloud. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the timeout of the queries in the relational segments frustrating. When I try to run a query in a table with a massive amount of data, it always results in a timeout. I think increasing the time parameter could help. Also, the initial setup wasn't very easy. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to personalize communications with customers and keep data in a safe space. ### 20. Effortless Communication, Minor ESL Improvements Needed **Rating:** 4.0/5.0 stars **Reviewed by:** Emily M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Engagement Cloud relatively easy to use, which is a big plus for me. The email template blocks are great because they help us and the local CRM teams to manage content efficiently. We can save content blocks and reuse them for other sends, which is really convenient. The initial setup was pretty easy, which made the transition smooth. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Some ESL and loops can be better as we have to find workarounds in some areas. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for sending emails, creating segments, and building journeys. It helps us send communications to customers and manage content with reusable email template blocks, making it easier for the CRM teams. ### 21. User-Friendly Interface with Segmentation Frustrations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I use SAP Engagement Cloud (formerly SAP Emarsys) mainly for creating lifecycle programs on email and mobile channels. I appreciate its user-friendly interface, which makes it easy to navigate. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The new segmentation overview seems like it was developed by people who don't actually use SAP Engagement Cloud. The old one was more straightforward. Now, too many useless clicks must be done for certain segment creation. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to target users based on their behavior and engage them through lifecycle programs and batch emails. ### 22. Powerful Email & Ad Targeting, Marred by Technical Glitches **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I think it's great we're able to segment audiences in specific types, like customer lifetime value and days since last engagement, which helps us tailor messaging in more detail and achieve a higher conversion rate. I personally use the digital ads audience feature the most because it helps me target specific audiences on different ad platforms, and it's significantly increased our return on ad spend. The email marketing and analytics features have also enabled us to understand the different engagement metrics and conversion rates per customer type, identifying weaknesses in our email and automation marketing. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** We face technical issues frequently, like numbers in the dashboards not being right, connections between platforms breaking, and data loss. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to work with customer files, tailor experiences, and retarget. Audience segmentation boosts conversion rates, and digital ads features enhance ad spend ROI. Email marketing analytics reveal engagement metrics and highlight weak spots. ### 23. Centralize Channels with Incredible Support **Rating:** 3.5/5.0 stars **Reviewed by:** Emmanuel L. | Ing. de Software, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I use SAP Engagement Cloud to connect all our digital products and register use cases. I greatly appreciate the flexibility it offers and the excellent support it provides. Although the initial setup was laborious due to our current workflow, the support helped us a lot. I consider it a very useful complement for us. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** What at first seems like a monster is too visually complex. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for omnichannel, reducing costs and customer dissatisfaction by centralizing channels. ### 24. Versatile Features, Needs Better Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Jannick T. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really like the extensive scope of features offered by SAP Engagement Cloud. It allows me to do pretty much anything from personalization to retargeting, helping me reach customers at the right time with the right message. I find the segment builder particularly valuable, as it lets me choose exactly which triggers, like certain behavior or browsing a specific category, lead to targeting. This level of control in segmentation and retargeting is quite beneficial. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think the program could be a bit more transparent or beginner-friendly. A certain tutorial right in the interface of the dashboard would be helpful. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to effectively reach customers through segmentation and retargeting. The broad feature scope, including personalization and a segment builder, allows targeting based on specific triggers like browsing behavior, ensuring the right message reaches the right customer at the right time. ### 25. Powerful Automation but Bugs Impact Usability **Rating:** 3.5/5.0 stars **Reviewed by:** Victor . | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Engagement Cloud for its powerful capabilities in automation and targeting using SQL, which allows me to iterate rapidly. I find the targeting and personalization features using SQL relational data and views particularly valuable. Having access to all client data enables precise targeting and personalization. Overall, it's a great tool. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There are some bugs, some latency while creating programs, and some time issues with program nodes. Some days, the software is not responsive, and it takes a lot of time to make changes. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for email and SMS campaigns. It enables precise targeting and personalization using SQL relational data, allowing quick iterations and automations. ### 26. Extensive features with room for improvement in UI and pricing structure **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel T. | Head of Performance Marketing und CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the distinct and clear segmentation of SAP Engagement Cloud, which prevents errors during dispatch, such as duplicate shipments, and enables precise targeting of audiences. The regional support is also a great advantage, as it prevents misunderstandings in communication and avoids serious errors. Additionally, I find the handling of the software to be relatively easy, and the range of functions is very extensive. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The scope of the many usage possibilities also leads to confusion. The structure and layout of the interface could be more intuitive and logical. The use of AI to support the individual modules would be sensible. Price/performance: I don't want to feel like I'm constantly being talked into additional modules/extensions by contacts. There shouldn't be too many smaller 'nodes' charged extra. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find the segmentation clean, which prevents errors during shipping and enables targeted communication. The customer data platform and simple automations help with customer reactivation. ### 27. Powerful Automation Tool Offering Strong Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Rouf R. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud offers robust automation and personalized features such as behavior-based email campaigns, customer segmentation, and multi-channel orchestration. Its AI-driven recommendations and insights make it easier to deliver the right message to the right customer at the right time. I’m also impressed by the integration options and the strength of its AI capabilities. On top of that, the initial setup was very straightforward, and it only took a couple of days to get comfortable using it. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The interface can feel a little complex, especially for new users who are just getting started. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud helps us centralize our customer data and run automated, personalized marketing campaigns across channels such as email and the web. It makes it easier to target the right audience with relevant messages, and it has improved our overall customer engagement. ### 28. Highly Customizable but Slow Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the customer service for being very helpful and the ability to adjust the campaigns for our customers. It's great that we can tailor everything to our customer wishes. I also found the initial setup quite easy. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the site with segments loading very slowly, which has been an issue for over a year now and it really slows down my everyday workflow. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to send out individual email campaigns and automations. It solves the problem of tailoring campaigns to customer wishes, and I appreciate the helpful customer service. ### 29. Smooth Setup, Needs Enhanced Features **Rating:** 4.0/5.0 stars **Reviewed by:** Bahadır G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Engagement Cloud (formerly SAP Emarsys) easy to learn, which makes it convenient for our team to get up to speed quickly. The transactional emails with attachments are another feature I like, as it supports our need for effective communication with customers. The initial setup was pretty smooth, which added to the overall positive experience with the platform. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I want to send order notification emails with invoices attached, but SAP Engagement Cloud doesn't support that. Also, there should be more filtering options in the panel. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud solves creating correct segmentation and integrates with Mobile App and Web channels. It's easy to learn and handles transactional mails with attachments. ### 30. Intuitive for New Users, But Needs Faster Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate the ability to import different data sources for the use of relational data in SAP Engagement Cloud. This feature gives an extra edge in tailoring marketing communications. Additionally, it's very easy to use for new users, and automation across different areas was quite easy from a front-end perspective. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Connection delays. Oftentimes, the systems are a bit too slow. It struggles to handle big outputs of data. So that's something they need to work on. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud automates campaigns and is user-friendly, especially for new users. It also allows importing different data sources for relational data, enhancing tailored marketing communications. ### 31. Customizable, but with a steep learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Lukas N. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I think it's great that most components of the SAP Engagement Cloud are customizable and adaptable to our tech stack and the individual solutions of our architecture. The code of template blocks can be edited directly, and product feeds as well as product integrations can be expanded in self-service. This allows us to implement solutions customer-oriented while freely considering the technical requirements. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The adaptability and overall structure make the SAP Emarsys part not very user-friendly. The onboarding up to expert users takes a lot of time and requires training. More standard solutions without code/tech stack understanding should be offered. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to manage our loyalty program and as a central place for automations and newsletters. The code of template blocks can be edited, and product integrations can be extended in self-service. ### 32. Flexible Platform with Room for Support Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Ngoc Hien L. | Test manager, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys flexible for our marketing department, enhancing efficiency in marketing operations. I appreciate the ability to set up push notifications and inbox messages for different segments, which are instrumental in our communication strategy. The range of usual features addresses gaps previously encountered, greatly benefiting our marketing efforts. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Setting up SAP Emarsys has proven to be quite demanding, especially when it comes to integrating Emarsys with our existing SAP legacy platform and configuring several test accounts. Furthermore, the SDK we adopted was not technically mature, which made the process even more challenging. I feel that the SDK documentation could be more comprehensive, as it currently lacks sufficient detail. In addition, I think the technical support could be more responsive and helpful. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find SAP Emarsys offers flexibility for our marketing department, enhancing efficiency in sending push notifications and messages across different segments. ### 33. User-Friendly but Loyalty Platform Needs Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud is user friendly, which makes it easier to navigate and manage email marketing tasks. The initial setup was easy, which helped us get started quickly. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The loyalty platform could be improved as we are having issues with our loyalty members showing up correctly, and points are not displaying as they should. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for email marketing. It's user-friendly, but the loyalty platform needs improvement, with issues in loyalty members and points display. ### 34. Versatile Marketing Tool with Powerful Insights **Rating:** 3.5/5.0 stars **Reviewed by:** dhiren l. | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the dashboard and infographics in SAP Engagement Cloud (formerly SAP Emarsys) because they help me identify the ups and downs. I also appreciate the new features, like AI, which are good and improve the performance. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I wish the real-time analytics were better, and it would be great if analytics automation could send reports to representatives via email with the tasks they want to see. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for storing all the data in a single area for marketing and campaigns, sending emails, and using SMS and other channels like WhatsApp and social media. ### 35. Efficient CRM solution with room for AI development **Rating:** 4.0/5.0 stars **Reviewed by:** Vincent H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really appreciate that I can handle all the important tasks of my job using one tool. I particularly like the menu area "Automation Programs," as I can orchestrate all channels like email, mobile, web, and web-hook for large sales campaigns in one system and also perform initial monitoring directly. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The further development of the individual channels seems to be driven with varying intensity. In smaller channels, there are some issues that still need to be addressed. Additionally, the topic of Artificial Intelligence, in my view, is not being pushed strongly enough. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It helps with segmentation, marketing automation, and sending ad-hoc campaigns, supports omnichannel communication, and allows me to handle all important tasks of my job on one tool. ### 36. Diverse connections, improvable customer management **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2018 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the numerous connections to other systems that SAP Engagement Cloud offers. I particularly appreciate the diverse segmentation options based on the entered data. The connection to DHL/Deutsche Post is helpful for contacting customers who no longer have an opt-in. I also value the connection to Dynamic Yield, which enables advanced personalization. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Customer Success Management: Support changes very often and as a small customer, we no longer have a personal account manager, but only a service team. Additionally, there is often a lack of product knowledge for more in-depth questions. The technical documentation was not always up to date, which sometimes made things unnecessarily difficult. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use the SAP Engagement Cloud to inform existing customers about promotions via email, based on their activities. I appreciate the connections to other systems and the segmentation options, such as the integration with DHL for customers without Opt-In and Dynamic Yield for personalization. ### 37. Effortless Campaign Management with Precise Targeting **Rating:** 4.0/5.0 stars **Reviewed by:** Jess Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like SAP Engagement Cloud for its ability to create specific segments to ensure campaigns are appropriately delivered. The individual email stats analysis is also a feature I enjoy. Additionally, the initial setup was good and easy to use, especially due to the helpful learning links and platforms provided. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** personalization regarding products **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for email campaign management, solving issues with creating campaigns and delivering them with proper segment targeting. ### 38. Intuitive Interface, Easy Setup, but Hard to Find Details **Rating:** 4.0/5.0 stars **Reviewed by:** Berke C. | Head of Paid Media, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really like the interface of SAP Engagement Cloud; it's easy to use, which is a big plus. The ability to handle multiple segments is quite beneficial for my marketing campaigns. Also, the initial setup was very easy to manage. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Sometimes things are hard to find, especially my daily signups. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for sending emails and tracking customer segments, solving issues with audience integrations and email data. It's beneficial for my marketing campaigns. ### 39. Intuitive Marketing Automation for retail B2C **Rating:** 4.0/5.0 stars **Reviewed by:** R. J. | SAP CX Solution Architect, Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud offers automation programs, especially the trigger-based automation that allows us to react to real-time events. I also find it to be an intuitive tool that is fit for the future, helping us engage with customers effectively through different channels like web, app, and social. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the duplicate checks and web extend functionality not working as well as I would like. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud allows us to engage with customers across channels like web, app, and social with its trigger-based automation for real-time events. It's an intuitive tool fit for the future, making customer engagement streamlined. ### 40. Versatile with excellent support, minor catalog issues **Rating:** 4.0/5.0 stars **Reviewed by:** Johanna K. **Reviewed Date:** February 11, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the diverse possibilities and the background services at SAP Emarsys. The support and customizations are particularly useful, as you can directly solve any problems that arise. It is helpful that you can continuously adapt and, with a growing company, further personalize campaigns and all possible topics or take them to the next level. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Sometimes there were problems with the product catalogs. The synchronization caused some difficulties, but I think the problem is solved again. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** With SAP Emarsys, problems don't even arise because they can be solved directly. I can adapt to the growing company, personalize campaigns, and take them to the next level. ### 41. Powerful Marketing Automation, But Pricey and Integration Can Be Tricky **Rating:** 4.0/5.0 stars **Reviewed by:** Libor G. | SAP PI/PO, Oil & Energy, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Easy to use programs that run on it´s own, knowledge and know-how gathered from a huge amount of companies and countries, data driven marketing tools that reach out to the clients with the proper message at the right time, easy and quick support, great account manager who is dedicated and engaged in making sure the tools are being used in the best possible way, lots of interesting seminars. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I feel like I have bought a Porsche car that I am using only in gear 3. Maybe it would be a good idea to split some of the functions and make it possible to buy less and to grow into more functions as you develop as a company. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It's flexible that we can edit the email templates by blocks. But it is not very user friendly to use so, as changing the block templates requires knowledge on HTML. ### 42. Structured Layout Enhances Marketing Efforts **Rating:** 4.0/5.0 stars **Reviewed by:** Philipp O. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the structured layout of SAP Engagement Cloud, as it makes it easier for me to understand the functions and possible uses. The initial setup was pretty easy and understandable, which made the transition smooth for us. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The campaign search is sometimes a bit slow **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for segment creation in email campaigns. Its structured layout makes it easier for me to understand its functions and possible uses. ### 43. Great Personalization and Automation, But Integration Can Be Challenging **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** What I particularly like about SAP Emarsys are the strong personalization features. I can use them to genuinely deliver individual and relevant customer experiences across all channels. I also really appreciate the omnichannel automation, it makes it easy for me to ensure consistent customer communication. The interface is simple to use for campaign creation. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** What I personally have to criticize is the complexity when integrating with systems that are not from SAP. I find that the API isn't always stable, and getting data out of it is sometimes genuinely tedious. While the basic features are simple, some advanced features have a pretty steep learning curve, which made it harder for me to get started. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys fundamentally solves the challenge of delivering personalization at scale by unifying customer data from all touchpoints into a single profile. This benefits me directly by allowing me to move away from generic, time-consuming campaigns to omnichannel experiences. ### 44. Efficient Automation with Potential for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Muntaser Bellah J. **Reviewed Date:** November 05, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Emarsys for the ability to send personalized emails, which brings me closer to my customers. The automation of campaigns is another advantage, as it allows me to save a lot of time and operate more securely, because recurring campaigns do not have to be planned and implemented anew each time. These features make the process more efficient and user-friendly for my business. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find it difficult to edit, delete, expand, or rename criterion fields in SAP Emarsys. It is not clear how to deal with the many pre-made fields that I do not need. Additionally, it is unclear how to rename a field to find it more quickly. In addition to the complexity of editing fields, I find the initial setup of SAP Emarsys not easy. There are many aspects to pay attention to and several steps that build on each other. All of this must be understood at the beginning. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to automate recurring campaigns and send personalized emails, which saves me time and brings me closer to our customers. ### 45. Intuitive CRM Solution with Great Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Silvia T. **Reviewed Date:** November 05, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I truly appreciate the Trends dashboard in the analysis tab of SAP Emarsys, as it offers an intuitive and straightforward way to monitor the performance of our email campaigns. The live monitoring feature is beneficial because it allows me to observe the progress of campaigns as they happen. Furthermore, I am impressed by how intuitive and easy to learn SAP Emarsys is, which significantly reduces the learning curve. In particular, when building triggered campaigns, the nodes display is exceptionally clear, making it simple to understand and develop workflows. The dashboard is also a plus, presenting easy-to-understand and useful information, which helps in making informed decisions. Overall, the intuitive nature and user-friendliness of SAP Emarsys greatly enhance the efficiency and effectiveness of our CRM team’s operations. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** When building emails, the interface could be improved to allow for an easier way to duplicate tabs without complications. Additionally, a clearer link between link names and their positioning in the email would be beneficial. Highlighting the area where a link is located in the email when naming it could make managing long or block-intensive emails more manageable. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to monitor email performance with ease. The Trends dashboard clearly shows email statistics and campaign progress live, making it intuitive and easy to learn for building campaigns. ### 46. Versatile Tool with Integration and Campaign Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah S. **Reviewed Date:** November 04, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really appreciate SAP Emarsys for its 'privacy opens' feature, which gives a clear indication of true engagement through click-through rates and delivery rates, allowing better assessment of email performance. This feature helps clarify whether low click-through rates are due to poor delivery or engagement issues. The revenue indicator is another beneficial feature, as it shows the revenue generated from each email, enabling us to identify which email campaigns and particular content pieces drive the most revenue. This insight allows us to replicate successful strategies and enhance overall campaign effectiveness. Additionally, I find it incredibly efficient and user-friendly that SAP Emarsys makes it easy to amend data via the campaign tool and keep contact lists updated automatically, ensuring the database remains clean. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find managing content within the SAP Emarsys tool challenging due to the absence of folders, making it difficult to organize emails by content type or team, leading to accessibility issues for previous campaigns. Additionally, analyzing data across multiple emails is cumbersome; while one-on-one comparisons are feasible, conducting comprehensive analyses over several regions is not supported as it only allows for A vs. B comparisons. The initial setup was also a bit challenging, especially concerning API connectivity, where I had issues integrating data from third-party tools like Google. Understanding the distinctions between service campaigning options, such as opt-in versus opt-out, during setup was unclear and required additional effort to grasp fully. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys for easy cross-channel integration, improving segmentation, and personalization, which boosts interactions and revenue. It helps target customers better, facilitates data-driven decisions, and simplifies content management with automated updates and a clear revenue indicator. ### 47. Streamlined Email Marketing with SAP Emarsys **Rating:** 4.0/5.0 stars **Reviewed by:** Helen P. **Reviewed Date:** November 04, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Emarsys for significantly improving the look and performance of our email marketing efforts. The ability to build emails using blocks, with pre-loaded brand colors, has made the process of creating emails much quicker and more efficient. Additionally, the product catalog feature has been immensely beneficial, allowing me to pull in product information without the need to code everything individually, which saves a lot of time. The block targeting capability is another standout feature as it facilitates the creation of one email for multiple audiences, thereby enhancing the effectiveness of our campaigns. Furthermore, the overall ease of use of SAP Emarsys is a major plus, streamlining my daily workflow and making it a tool I would consider purchasing again. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I found the setup process to be challenging due to the coding required for customizing templates with our branding. This initial hurdle made it difficult to get started on the platform without external assistance. Additionally, I find it cumbersome to easily add or amend code for customizations to the templated blocks, which limits flexibility and customization. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to enhance email marketing effectiveness by improving email aesthetics and performance. The block-building feature accelerates email creation and allows targeted content for various audiences, enriching the process with built-in product integration. ### 48. Powerful tool with room for improvement in integration **Rating:** 4.0/5.0 stars **Reviewed by:** Matthias G. | Lead Marketing, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the many possibilities to segment and target with SAP Engagement Cloud (formerly SAP Emarsys). It is useful that we can also pass individual events through event tracking, which allows us to address our customers more specifically and thereby achieve better open and click rates as well as conversion rates. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The technical integration is partially very 'difficult' and not very well documented. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** With SAP Engagement Cloud, we can address our newsletter customers individually and conduct large advertising campaigns. Segmentation and event tracking help us communicate more targetedly, which results in better open and click rates. ### 49. User-Friendly Setup, Needs Improved Data Handling **Rating:** 3.5/5.0 stars **Reviewed by:** Max W. **Reviewed Date:** October 28, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Emarsys for its ease of setup, which is made possible by the abundance of online resources available to help users get up to speed quickly. This makes the onboarding process smooth and efficient. I also value the platform's capability to engage with our customers through dynamic and adaptable emails, allowing us to effectively communicate about our products and services. The management of data within SAP Emarsys stands out to me because it is user-friendly and easy to navigate, enhancing my overall experience. Additionally, using Relational Data segments alongside SAP Emarsys is beneficial as it enables access to data outside the Emarsys database, providing flexibility and extending our data capabilities. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** One area that I find could be improved is the ease of use of relational data segments. Currently, it seems to require reliance on SQL, which can be a barrier for users who are not familiar with it. Making relational data segments more accessible without needing SQL expertise would enhance the overall usability of SAP Emarsys. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys enables us to engage with customers dynamically via adaptable emails, improving communication about our products. The platform's user-friendly data management supports efficient operations and accessing data even outside its database boosts our flexibility. ### 50. Intuitive Marketing Automation with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Jannick A. **Reviewed Date:** February 11, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys intuitive and I'm really happy with its automation options. The personal, predict, trigger, and auto features really stand out to me. I also found the initial setup to be easy and overall, I'd rate it quite highly. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the block and template editor in SAP Emarsys not intuitive and hard to understand. Some blocks can only be used in certain templates, which should be better. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys for email marketing automation. It offers options like personal, predict, trigger, and auto, which makes it intuitive and enhances the user experience. ## SAP Engagement Cloud (formerly SAP Emarsys) Discussions - [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) - 1 comment, 1 upvote - [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) - 2 comments, 1 upvote - [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) - 1 comment, 1 upvote - [View SAP Engagement Cloud (formerly SAP Emarsys) pricing details and edition comparison](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bnps_score%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+19%3A16%3A58+-0500&secure%5Bsession_id%5D=0a845afa-553e-4986-9c78-591ee94a57b3&secure%5Btoken%5D=562ac3b007892e540348ddf7546c90adbce422da53ae0c20ebcc8abe29d04909&format=llm_user) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations - [Accely Group](https://www.g2.com/products/accely-group/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Algonomy Omni-channel Personalization Suite](https://www.g2.com/products/algonomy-omni-channel-personalization-suite/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon Simple Storage Service (S3)](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews) - [Annex Cloud Loyalty Experience Platform](https://www.g2.com/products/annex-cloud-loyalty-experience-platform/reviews) - [Antavo AI Loyalty Cloud](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews) - [Apex IT](https://www.g2.com/products/apex-it/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [AtData](https://www.g2.com/products/atdata/reviews) - [Avvale](https://www.g2.com/products/avvale/reviews) - [Beyond Technologies](https://www.g2.com/products/beyond-technologies/reviews) - [Born Group](https://www.g2.com/products/born-group/reviews) - [Burst SMS](https://www.g2.com/products/burst-sms/reviews) - [Channable](https://www.g2.com/products/channable/reviews) - [charles](https://www.g2.com/products/charles/reviews) - [chatarmin.com](https://www.g2.com/products/chatarmin-com/reviews) - [Cloud-Based Customer Data Platform (CDP)](https://www.g2.com/products/cloud-based-customer-data-platform-cdp/reviews) - [Cnt Management Consulting](https://www.g2.com/products/cnt-management-consulting/reviews) - [Coveo](https://www.g2.com/products/coveo/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [SAP BTP for Customer Experience](https://www.g2.com/products/sap-btp-for-customer-experience/reviews) - [SAP ECC](https://www.g2.com/products/sap-ecc/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation - Activity Tracking - Reporting/Analytics **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Content Management** - Customizable Templated Workflows - Asset Management - SEO Management - Campaign Management - Metadata Management - Calendar Management - Audio File Management - Asset Lifecycle Management - Content Management - Brand Management - Document Management - Template Management **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations - Gift Card Management - Membership Management - Discount Management - Survey/Poll Management - Rewards Management - Promotions Management - eCommerce Management - Campaign Management - Communication Management **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Design & Development** - No-Code App Development - Low-Code App Development - Self-Service Capabilities **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Additional Functionality** - Customizable Templates - AI Copilot - Transaction History - SMS Marketing - Referral Tracking - Customizable Branding - Customer Surveys - Member Portal - Campaign Planning - Client Portal - Loyalty Program - Email Marketing - Customer History - Activity Dashboard - Performance Metrics - Multi-Campaign - Engagement Tracking - Customer Profiles - Social Promotion - Customer Segmentation - Customer Database - API - Point of Sale (POS) - Generative AI - Multi-Channel Marketing - Customer Activity Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integration **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - API - Multi-Channel Distribution - Customizable Templates - Customizable Forms - Alerts/Notifications - A/B Testing - Generative AI **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top SAP Engagement Cloud (formerly SAP Emarsys) Alternatives - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (510 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,206 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)