Best Personalization Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Personalization software is used to create personal website experiences based on user preferences. Personalization software leverages cookies, collaborative filtering, data analysis tools, and user profiling to tailor each website visitor experience. Organizations use personalization software to meet their customers’ needs in a more efficient manner and to increase customer satisfaction. Personalization software is often used by product and development teams to maximize a website's performance and to convert website visitors into buyers.

Personalization software can often be implemented as a part of other website performance tools such as A/B testing software and digital analytics software. It can also be used to integrate with e-commerce platforms, shopping cart software, and product information management (PIM) software to display relevant product information to the prospective buyer.

To qualify for inclusion in the Personalization category, a product must:

Monitor user behavior on channels such as mobile, web, or email
Provide features to create personalized messaging and product recommendations
Target visitors with custom messaging based on behavior and history
Provide a machine learning product that takes user recommendations and applies it to website analytics
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Featured Personalization Software At A Glance

Leader:
Insider One
Insider One
Highest Performer:
Fibr AI
Fibr AI
Easiest to Use:
Evam
Evam
Top Trending:
Maestra
Maestra
Show LessShow More
Highest Performer:
Fibr AI
Fibr AI
Easiest to Use:
Evam
Evam
Top Trending:
Maestra
Maestra

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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262 Listings in Personalization Available
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Insider One
(1,347)4.8 out of 5
2nd Easiest To Use in Personalization software
View top Consulting Services for Insider One
OverviewPros and Cons
Product Description

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

Users: Digital Marketing Specialist, Marketing Manager · Industries: Retail, Apparel & Fashion · Market Segment: 46% Mid-Market, 28% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Engagement, Personalization, Engagement, Customer Support
ConsLearning Curve, Difficult Learning, Time-Consuming, High Learning Curve, Integration Issues
User SatisfactionSeller Details
Insider One features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
9.1
Ease of Admin
Average: 8.9
9.4
Ease of Use
Average: 8.8
9.6
Quality of Support
Average: 9.3
Seller Details
Seller
Insider One
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@insiderone
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,525 employees on LinkedIn®
Braze
(1,485)4.5 out of 5
View top Consulting Services for Braze
OverviewPros and Cons
Product Description

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for

Users: CRM Manager, Marketing Manager · Industries: Financial Services, Marketing and Advertising · Market Segment: 55% Mid-Market, 25% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Intuitive, Helpful, Customer Support, Features
ConsMissing Features, Learning Curve, Limitations, Limited Features, Steep Learning Curve
User SatisfactionSeller Details
Braze features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.5
Ease of Admin
Average: 8.9
8.3
Ease of Use
Average: 8.8
8.5
Quality of Support
Average: 9.3
Seller Details
Seller
Braze
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@Braze
16,338 Twitter followers
LinkedIn® Page
www.linkedin.com
2,275 employees on LinkedIn®
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Klaviyo
(1,308)4.6 out of 5
10th Easiest To Use in Personalization software
View top Consulting Services for Klaviyo
OverviewPros and Cons
Product Description

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

Users: Owner, CEO · Industries: Retail, Marketing and Advertising · Market Segment: 81% Small-Business, 16% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Email Marketing, Easy Integration, Integrations, Automation
ConsExpensive, Missing Features, Learning Curve, Poor Customer Support, Limited Features
User SatisfactionSeller Details
Klaviyo features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.9
Ease of Admin
Average: 8.9
8.6
Ease of Use
Average: 8.8
8.4
Quality of Support
Average: 9.3
Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,817 Twitter followers
LinkedIn® Page
www.linkedin.com
2,866 employees on LinkedIn®
Dotdigital
(1,179)4.4 out of 5
Entry Level Price:Contact Us
5th Easiest To Use in Personalization software
OverviewPros and Cons
Product Description

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri

Users: Marketing Manager, Marketing Executive · Industries: Retail, Marketing and Advertising · Market Segment: 45% Mid-Market, 40% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Email Marketing, Features
ConsMissing Features, Learning Curve, Limited Features, Limitations, Email Issues
User SatisfactionSeller Details
Dotdigital features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.3
8.4
Ease of Admin
Average: 8.9
8.7
Ease of Use
Average: 8.8
8.9
Quality of Support
Average: 9.3
Seller Details
Seller
Dotdigital
Company Website
Year Founded
1999
HQ Location
London Bridge, London
Twitter
@dotdigital
15,954 Twitter followers
LinkedIn® Page
www.linkedin.com
470 employees on LinkedIn®
Customer.io
(732)4.4 out of 5
Entry Level Price:Starting at $100.00
15th Easiest To Use in Personalization software
View top Consulting Services for Customer.io
OverviewPros and Cons
Product Description

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

Users: CEO, Product Manager · Industries: Computer Software, Financial Services · Market Segment: 54% Small-Business, 36% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Automation, Features, Helpful, Customer Support
ConsLearning Curve, Missing Features, Limited Features, Not Intuitive, Campaign Issues
User SatisfactionSeller Details
Customer.io features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
8.6
Ease of Admin
Average: 8.9
8.3
Ease of Use
Average: 8.8
8.7
Quality of Support
Average: 9.3
Seller Details
Seller
Customer.io
Company Website
Year Founded
2012
HQ Location
Portland, OR
Twitter
@CustomerIO
4,897 Twitter followers
LinkedIn® Page
www.linkedin.com
507 employees on LinkedIn®
Iterable
(767)4.4 out of 5
13th Easiest To Use in Personalization software
View top Consulting Services for Iterable
OverviewPros and Cons
Product Description

Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

Users: Email Marketing Manager, CRM Manager · Industries: Marketing and Advertising, Health, Wellness and Fitness · Market Segment: 53% Mid-Market, 27% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Intuitive, Helpful, Automation
ConsMissing Features, Learning Curve, Limited Features, Reporting Issues, Limitations
User SatisfactionSeller Details
Iterable features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
8.4
Ease of Admin
Average: 8.9
8.4
Ease of Use
Average: 8.8
8.8
Quality of Support
Average: 9.3
Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,603 Twitter followers
LinkedIn® Page
www.linkedin.com
849 employees on LinkedIn®
Bloomreach
(751)4.6 out of 5
Entry Level Price:Contact Us
View top Consulting Services for Bloomreach
OverviewPros and Cons
Product Description

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users: CRM Manager, Marketing Manager · Industries: Retail, Marketing and Advertising · Market Segment: 49% Mid-Market, 28% Small-Business
User Sentiment

Reviewers like Bloomreach's intuitive interface, ease of use, and its ability to provide a holistic overview of a customer, with features such as segmentation and user pattern recognition, and the support from the tech team. Reviewers experienced a steep learning curve, especially for advanced features, and found the initial setup and configuration segments complex, requiring a deep understanding of the site's internal data structure.

Pros and ConsUser Satisfaction
ProsEase of Use, Features, Helpful, Customer Support, Customer Engagement
ConsLearning Curve, Learning Difficulty, Missing Features, Limited Features, Difficult Learning
User SatisfactionSeller Details
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.4
Ease of Admin
Average: 8.9
8.3
Ease of Use
Average: 8.8
9.2
Quality of Support
Average: 9.3
Seller Details
Seller
Bloomreach
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,416 Twitter followers
LinkedIn® Page
www.linkedin.com
1,124 employees on LinkedIn®
Omnisend
(1,171)4.6 out of 5
Entry Level Price:Free
3rd Easiest To Use in Personalization software
View top Consulting Services for Omnisend
OverviewPros and Cons
Product Description

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w

Users: Owner, CEO · Industries: Retail, Apparel & Fashion · Market Segment: 87% Small-Business, 7% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Customer Support, Email Marketing, Automation
ConsLimited Features, Missing Features, Expensive, Limited Customization, Limited Templates
User SatisfactionSeller Details
Omnisend features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
9.2
Ease of Admin
Average: 8.9
9.1
Ease of Use
Average: 8.8
9.1
Quality of Support
Average: 9.3
Seller Details
Seller
Omnisend
Company Website
Year Founded
2014
HQ Location
Vilnius, Lithuania
Twitter
@omnisend
3,886 Twitter followers
LinkedIn® Page
www.linkedin.com
255 employees on LinkedIn®
Netcore Customer Engagement Platform
(559)4.5 out of 5
Entry Level Price:Free
6th Easiest To Use in Personalization software
OverviewPros and Cons
Product Description

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users: Marketing Manager, Digital Marketing Manager · Industries: Financial Services, Insurance · Market Segment: 49% Mid-Market, 34% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Features, Customer Engagement
ConsMissing Features, Slow Performance, Slow Loading, Learning Curve, Limited Features
User SatisfactionSeller Details
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.9
Ease of Admin
Average: 8.9
8.9
Ease of Use
Average: 8.8
9.0
Quality of Support
Average: 9.3
Seller Details
Seller
Netcore Private Limited
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,835 Twitter followers
LinkedIn® Page
www.linkedin.com
1,253 employees on LinkedIn®
WebEngage
(742)4.5 out of 5
8th Easiest To Use in Personalization software
OverviewPros and Cons
Product Description

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users: Product Manager, Digital Marketing Manager · Industries: Financial Services, Education Management · Market Segment: 55% Mid-Market, 27% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Journey Creation, Analytics, Customer Support
ConsLearning Curve, Slow Performance, Missing Features, Poor Customer Support, Time-Consuming
User SatisfactionSeller Details
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.7
Ease of Admin
Average: 8.9
8.8
Ease of Use
Average: 8.8
8.6
Quality of Support
Average: 9.3
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,083 Twitter followers
LinkedIn® Page
www.linkedin.com
373 employees on LinkedIn®
AB Tasty
(404)4.4 out of 5
14th Easiest To Use in Personalization software
OverviewPros and Cons
Product Description

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

Users: Product Manager, Chef de projet digital · Industries: Retail, Cosmetics · Market Segment: 51% Mid-Market, 31% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, A/B Testing, Helpful, Easy Setup
ConsLimitations, Testing Difficulties, Difficult Learning, Learning Curve, Missing Features
User SatisfactionSeller Details
AB Tasty features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.9
Ease of Admin
Average: 8.9
8.4
Ease of Use
Average: 8.8
9.3
Quality of Support
Average: 9.3
Seller Details
Seller
AB Tasty
Company Website
Year Founded
2009
HQ Location
PARIS, France
Twitter
@ABTasty
11,888 Twitter followers
LinkedIn® Page
www.linkedin.com
343 employees on LinkedIn®
Evam
(211)4.8 out of 5
1st Easiest To Use in Personalization software
OverviewPros and Cons
Product Description

Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages

Industries: Banking, Telecommunications · Market Segment: 36% Enterprise, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Intuitive, Automation, Flexibility
ConsLearning Curve, Difficult Learning, Steep Learning Curve, Complex Features, Not Intuitive
User SatisfactionSeller Details
Evam features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.3
9.5
Ease of Admin
Average: 8.9
9.3
Ease of Use
Average: 8.8
9.5
Quality of Support
Average: 9.3
Seller Details
Seller
EVAM
Company Website
Year Founded
2015
HQ Location
London
LinkedIn® Page
www.linkedin.com
138 employees on LinkedIn®
Brevo Marketing Platform
(2,541)4.5 out of 5
Entry Level Price:Free
4th Easiest To Use in Personalization software
View top Consulting Services for Brevo Marketing Platform
OverviewPros and Cons
Product Description

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

Users: CEO, Founder · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 84% Small-Business, 12% Mid-Market
User Sentiment

Reviewers like the platform's intuitive interface, strong automation for lifecycle campaigns, solid segmentation and reporting, and its reasonable pricing, making it a great option for small to mid-sized teams. Users mentioned that some of the more advanced automation and analytics feel limited compared to specialized tools, the reporting can sometimes lack depth for deeper performance insights, and SMS pricing can add up quickly if used heavily.

Pros and ConsUser Satisfaction
ProsEase of Use, Features, Email Marketing, Easy Setup, Simple
ConsMissing Features, Limited Features, Limited Customization, Learning Curve, Expensive
User SatisfactionSeller Details
Brevo Marketing Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
9.0
Ease of Admin
Average: 8.9
9.0
Ease of Use
Average: 8.8
8.8
Quality of Support
Average: 9.3
Seller Details
Seller
Brevo
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@brevo_official
16,046 Twitter followers
LinkedIn® Page
www.linkedin.com
863 employees on LinkedIn®
Campaign Monitor
(717)4.1 out of 5
Entry Level Price:Starting at $12.00
OverviewPros and Cons
Product Description

Campaign Monitor by Marigold is a simple yet powerful email marketing solution designed to help users create, manage, and optimize their email campaigns. This tool is tailored for marketers seeking to

Users: Marketing Manager, Marketing Specialist · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 55% Small-Business, 32% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, User-Friendly, Easy Setup, Easy Creation, Intuitive
ConsMissing Features, Email Issues, Email Management, Campaign Issues, Limited Features
User SatisfactionSeller Details
Campaign Monitor features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.3
8.7
Ease of Admin
Average: 8.9
8.6
Ease of Use
Average: 8.8
8.2
Quality of Support
Average: 9.3
Seller Details
Seller
Marigold
Company Website
Year Founded
2017
HQ Location
Nashville, US
LinkedIn® Page
www.linkedin.com
1,041 employees on LinkedIn®
Duda
(786)4.6 out of 5
Entry Level Price:$19.00
11th Easiest To Use in Personalization software
View top Consulting Services for Duda
OverviewPros and Cons
Product Description

Duda is the leading website development platform empowering digital marketing agencies and SaaS companies to build and manage their customers' digital presence. Duda’s award-winning low-code no-code p

Users: Owner, CEO · Industries: Marketing and Advertising, Design · Market Segment: 87% Small-Business, 10% Mid-Market
User Sentiment

Reviewers frequently mention the ease of use, the platform's constant evolution with new features, and the excellent support team that often resolves issues within a day. Reviewers experienced limitations depending on the complexity of a project, difficulties with some advanced customizations, and issues with the platform's AI help bot.

Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Easy Creation, Features, Intuitive
ConsLimited Customization, Limited Features, Missing Features, Lack of Customization, Learning Curve
User SatisfactionSeller Details
Duda features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.3
9.3
Ease of Admin
Average: 8.9
9.2
Ease of Use
Average: 8.8
9.3
Quality of Support
Average: 9.3
Seller Details
Seller
Duda
Company Website
Year Founded
2009
HQ Location
Palo Alto, CA
Twitter
@DudaPlatform
14,032 Twitter followers
LinkedIn® Page
www.linkedin.com
422 employees on LinkedIn®
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