Campaign Monitor Pricing Overview

Campaign Monitor does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Campaign Monitor pricing in 2026 starts at $13.00 and can reach $171.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Marigold's official pricing page for the most current details.

Campaign Monitor's pricing is best suited for small businesses, marketing agencies, and mid-market companies based on G2 reviewer demographics, which skew heavily toward these segments. G2 reviewers in Marketing and Advertising industries are the most prominent adopters, frequently praising the agency-friendly tiered account structure and white-label capabilities available across all plans. The Lite plan suits infrequent senders or those just starting out, while the Essentials plan appeals to growing businesses needing unlimited sends. G2 reviewers from enterprise organizations also use Campaign Monitor but occasionally note that pricing becomes steep at scale, and that some advanced features expected at enterprise level require the Premier plan.

Campaign Monitor does not offer a permanent free tier, but G2's pricing data for Campaign Monitor confirms a free trial is available for evaluation. The entry-level Lite plan starts at $12/month and caps sends at 2,500 emails, while Campaign Monitor's Essentials plan at $29/month removes that cap with unlimited sends and adds Time Zone Scheduling and Design and Spam Testing. Campaign Monitor's Premier tier at $159/month further unlocks Send Time Optimization, Advanced Engagement Segments, phone support, and Liveclicker personalization. G2 reviewers frequently note that meaningful automation and advanced segmentation require upgrading beyond the Lite tier.

Campaign Monitor's pricing draws mixed but mostly positive sentiment from G2 reviewers. Many praise it as cost-effective, particularly for small businesses and agencies, with several noting it compares favorably to competitors like Mailchimp and Constant Contact. However, pricing concerns are among the most frequently cited cons across G2 reviews, with users from small businesses and mid-market companies flagging that costs escalate as subscriber lists grow, and that advanced features like Send Time Optimization are locked behind the Premier tier at $159/month. G2 reviewers who rate Campaign Monitor highly despite cost complaints tend to justify the premium through ease of use, deliverability, and strong template quality.