# Best Shopping Cart Software

  *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)*

   Shopping cart software is an essential [e-commerce software](https://www.g2.com/categories/e-commerce) for online retailers, helping businesses create a smooth buying experience by allowing customers to add, review, and purchase items in a virtual cart. Used by businesses of all sizes, this software makes the checkout process faster and easier for both customers and merchants.

Shopping cart platform includes features like product catalog integration, [inventory tracking](https://www.g2.com/glossary/inventory-tracking), and support for multiple payment methods, making store management simpler. Customers can easily add products, calculate totals, and securely complete their purchases. For businesses, the software helps with order processing, [inventory management](https://www.g2.com/articles/inventory-management), customer tracking, user accounts, discounts, and shipping cost calculations to improve the shopping experience, leading to higher sales and satisfied customers.

Other related software that sellers use in conjunction with e-commerce shopping cart software or independently are [catalog management software](https://www.g2.com/categories/catalog-management), [e-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization), and [e-merchandising software](https://www.g2.com/categories/e-merchandising).

To qualify for inclusion in the Shopping Cart category, a product must:

- Allow customers to add, remove, and edit items in their cart
- Display product details, including descriptions, images, prices, and availability
- Integrate with inventory systems to update product availability in real time
- Enable secure payment processing and support multiple payment methods
- Send email communication to a customer to confirm their order has been received
- Send automated emails or notifications to remind customers of items left in their cart
- Automate tax calculation, shipping fees, and any applicable discounts or promotions
- Integrate with shipping providers and calculate shipping costs
- Track cart abandonment rates, conversion rates, and other key metrics to optimize performance





## Category Overview

**Total Products under this Category:** 118


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,700+ Authentic Reviews
- 118+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Shopping Cart Software At A Glance

- **Leader:** [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)
- **Highest Performer:** [ShopWired](https://www.g2.com/products/shopwired/reviews)
- **Easiest to Use:** [Shopaccino](https://www.g2.com/products/shopaccino/reviews)
- **Top Trending:** [ThriveCart](https://www.g2.com/products/thrivecart/reviews)
- **Best Free Software:** [ShopWired](https://www.g2.com/products/shopwired/reviews)


---

**Sponsored**

### LupaSearch

LupaSearch – AI-Powered eCommerce Search & Discovery About LupaSearch: Headquartered in Europe and founded by a team of veteran search engineers and data scientists, LupaSearch is a fast-growing technology company dedicated to solving the complexities of eCommerce findability. We specialize in serving mid-to-enterprise level online retailers who manage large, complex catalogs. Our mission is to bridge the gap between human intent and machine results, helping businesses globally turn their site search into a high-performing sales assistant. Key Features & Functionality: LupaSearch offers a sophisticated Hybrid Search Engine that combines vector-based semantic search with advanced keyword matching and Large Language Models (LLMs). This ensures the platform understands the "why" behind a query, handling typos, long-tail searches, and multilingual nuances with ease. Key functionalities include AI-driven personalization, dynamic faceted navigation that adapts to search context, and automated product recommendations. Designed for developers and business users alike, our seamless API allows for custom ranking based on business priorities like margins, stock levels, or active promotions. Primary Value & Problem Solved We solve the "zero-results" problem and eliminate the friction that causes high-intent customers to bounce. By providing highly relevant, personalized results in milliseconds, LupaSearch significantly boosts search conversion rates (CR) and revenue per session. We turn site search from a basic utility into a strategic revenue-driving channel, giving eCommerce teams the data-driven insights they need to understand customer demand and optimize their assortment.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=263&secure%5Bdisplayable_resource_id%5D=2428&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=566&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1216468&secure%5Bresource_id%5D=263&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fshopping-cart&secure%5Btoken%5D=abb368ddce2f1ff4e0bc023bcdb0428f8aef71d46b4fae159a0dad2edf0ca96f&secure%5Burl%5D=https%3A%2F%2Fwww.lupasearch.com%2Fdemo-call%2F&secure%5Burl_type%5D=book_demo&secure%5Bvisitor_segment%5D=180)

---

## Top-Rated Products (Ranked by G2 Score)
### 1. [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)
  Adobe Commerce delivers high-performing, personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandising, and GenAI-driven content. ACCS supports rapid expansion through multi-site, multi-language, and multi-brand capabilities, handling millions of SKUs, complex catalogs, and custom pricing. Always-on SaaS innovation lowers total cost of ownership by removing upgrade overhead and minimizing maintenance. For brands that want the same performance, personalization, and merchandising benefits without replacing their existing commerce backend, Adobe Commerce Optimizer (ACO) provides a flexible alternative. Powered by Edge Delivery Services, it enables faster conversion, scalability, and personalization—without the need to replatform. Both solutions integrate natively with Adobe Experience Cloud tools like Adobe Target, Adobe Journey Optimizer, and Adobe Real-Time CDP, enabling real-time data activation, personalized marketing, and connected customer journeys.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 567

**User Satisfaction Scores:**

- **Quality of Support:** 7.1/10 (Category avg: 8.4/10)
- **Reporting:** 8.3/10 (Category avg: 8.1/10)
- **Embed:** 8.3/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** https://adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (959,279 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Specialist, Founder
  - **Top Industries:** Retail, Information Technology and Services
  - **Company Size:** 57% Small-Business, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Features (46 reviews)
- Customizability (45 reviews)
- Customization (44 reviews)
- Flexibility (43 reviews)
- Ease of Use (38 reviews)

**Cons:**

- Learning Curve (31 reviews)
- Developer Dependency (27 reviews)
- Complexity (25 reviews)
- Complex Setup (25 reviews)
- Slow Performance (22 reviews)

### 2. [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews)
  Salesforce B2C Commerce empowers customers to quickly grow profitability. Customers of all sizes can build pixel-perfect experiences and embed commerce into every touchpoint with templates, composability and headless APIs. Meanwhile automated AI helps cut costs and driver merchandiser productivity. By connecting the shopping journey across unified marketing, service and order fulfillment, companies can deliver seamless, personalized experiences across all consumer touchpoints with a single view of the customer. B2C Commerce is the only platform that is trusted to deliver success to our customers every day, every month and every holiday at global scale.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 544

**User Satisfaction Scores:**

- **Quality of Support:** 8.3/10 (Category avg: 8.4/10)
- **Reporting:** 9.0/10 (Category avg: 8.1/10)
- **Embed:** 8.6/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (581,471 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Salesforce Developer, Software Developer
  - **Top Industries:** Retail, Information Technology and Services
  - **Company Size:** 40% Mid-Market, 32% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (72 reviews)
- Features (48 reviews)
- Integrations (45 reviews)
- Easy Integration (35 reviews)
- Personalization (33 reviews)

**Cons:**

- Complex Setup (39 reviews)
- Expensive (37 reviews)
- Complexity (27 reviews)
- Difficult Setup (26 reviews)
- Complex Implementation (23 reviews)

### 3. [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews)
  Salesforce B2B Commerce empowers customers to meet complex buyer needs and drive B2B sales efficiency. Start selling faster with guided store setup, out-of-the-box customer records, generative product descriptions, and generative AI-driven insights and goals. Automate buying with self-serve rapid reordering, account and customer-specific pricing, entitlements, dynamic promotions, and more. Launch templated pages for B2B, D2C, or both. Leverage shared catalogs, promotions, products, and price books. Achieve your growth goals faster and generate more revenue with B2B Commerce powered by Salesforce. Unlock global scale on a trusted platform with 99.99% proven uptime and security and a robust partner ecosystem to extend Commerce capabilities across your business.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 279

**User Satisfaction Scores:**

- **Quality of Support:** 8.5/10 (Category avg: 8.4/10)
- **Reporting:** 9.3/10 (Category avg: 8.1/10)
- **Embed:** 8.5/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (581,471 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Business Development Representative, Salesforce Developer
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 36% Mid-Market, 33% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (49 reviews)
- B2B (31 reviews)
- Features (29 reviews)
- Integrations (29 reviews)
- B2B Sales (25 reviews)

**Cons:**

- Complex Setup (24 reviews)
- Expensive (24 reviews)
- Complexity (22 reviews)
- Difficult Learning (16 reviews)
- User Difficulty (16 reviews)

### 4. [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews)
  Weebly is now a part of the Square product suite. This means never missing a sale and letting your customers pay how they want to. Whether it's at a pop-up shop or your own online store, Square takes care of your payments for you, so you can focus on your business.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 474

**User Satisfaction Scores:**

- **Quality of Support:** 7.9/10 (Category avg: 8.4/10)
- **Reporting:** 7.0/10 (Category avg: 8.1/10)
- **Embed:** 8.8/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Block](https://www.g2.com/sellers/block)
- **Year Founded:** 2009
- **HQ Location:** Oakland, California
- **Twitter:** @Square (310,141 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/joinblock/ (13,211 employees on LinkedIn®)
- **Ownership:** NYSE:SQ

**Reviewer Demographics:**
  - **Who Uses This:** Owner, President
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 75% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Features (3 reviews)
- Integrations (3 reviews)
- Drag (2 reviews)
- Drag-and-Drop Functionality (2 reviews)

**Cons:**

- Limited Customization (3 reviews)
- Missing Features (3 reviews)
- Limited Features (2 reviews)
- Competition Issues (1 reviews)
- Complexity (1 reviews)

### 5. [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews)
  SCAYLE is an enterprise commerce platform empowering B2C brands and retailers to easily create outstanding customer experiences. It provides an extensive feature set with an intuitive UI to configure complex operations within one seamless backend. PIM, Shop Management, Checkout, and OMS are ready to use and combined with advanced capabilities for use cases like internationalization or omnichannel, and conversion drivers like promotions, search, or subscription. The headless, API-first architecture can flexibly be extended, coding freely what matters. Brands like Harrods, Manchester United, Deichmann, s.Oliver, Fielmann, and FC Bayern choose SCAYLE to accelerate innovation speed and drive growth.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 27

**User Satisfaction Scores:**

- **Quality of Support:** 9.9/10 (Category avg: 8.4/10)
- **Reporting:** 9.6/10 (Category avg: 8.1/10)
- **Embed:** 7.5/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Scayle](https://www.g2.com/sellers/scayle)
- **Company Website:** https://www.scayle.com/
- **Year Founded:** 2018
- **HQ Location:** Hamburg, DE
- **LinkedIn® Page:** https://www.linkedin.com/company/scaylecommerce (216 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail
  - **Company Size:** 81% Enterprise, 11% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (18 reviews)
- Features (14 reviews)
- Efficiency (13 reviews)
- Platform Flexibility (10 reviews)
- Comprehensive Usage (9 reviews)

**Cons:**

- Limited Features (8 reviews)
- Limitations (5 reviews)
- Limited Options (5 reviews)
- Limited Flexibility (4 reviews)
- Limited Functionality (4 reviews)

### 6. [PrestaShop](https://www.g2.com/products/prestashop/reviews)
  PrestaShop is a leading global ecommerce platform, powering nearly 250,000 online stores and supporting entrepreneurs in over 190 countries. PrestaShop offers inclusive, customizable, and scalable solutions that enable businesses of all sizes to own, manage, and scale their online stores. As part of Fortidia (https://www.fortidia.com/), a global commerce-enabling platform with over 3,190 Business Solution Centers across 58 countries, PrestaShop plays a key role in driving the digital transformation of commerce.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 149

**User Satisfaction Scores:**

- **Quality of Support:** 7.3/10 (Category avg: 8.4/10)
- **Reporting:** 8.3/10 (Category avg: 8.1/10)
- **Embed:** 8.6/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [PrestaShop Inc.](https://www.g2.com/sellers/prestashop-inc)
- **Year Founded:** 2007
- **HQ Location:** Paris, France
- **Twitter:** @PrestaShop (35,229 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/prestashop/ (356 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Web Developer
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 74% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Customizability (1 reviews)
- Customization (1 reviews)
- E-commerce Services (1 reviews)
- Features (1 reviews)
- Platform Quality (1 reviews)

**Cons:**

- Difficult Setup (1 reviews)
- Integration Issues (1 reviews)
- Module Limitations (1 reviews)
- Slow Performance (1 reviews)
- Technical Issues (1 reviews)

### 7. [Ecwid](https://www.g2.com/products/ecwid/reviews)
  Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 395

**User Satisfaction Scores:**

- **Quality of Support:** 9.4/10 (Category avg: 8.4/10)
- **Reporting:** 8.3/10 (Category avg: 8.1/10)
- **Embed:** 8.8/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Lightspeed](https://www.g2.com/sellers/lightspeed)
- **Year Founded:** 2005
- **HQ Location:** Montreal
- **Twitter:** @LightspeedHQ (18,472 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1557218/ (3,474 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Business Owner
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 96% Small-Business, 3% Mid-Market


#### Pros & Cons

**Pros:**

- Easy Integration (2 reviews)
- Free Services (2 reviews)
- Online Sales (2 reviews)
- App Variety (1 reviews)
- Easy Creation (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Integration Difficulty (1 reviews)
- Payment Issues (1 reviews)
- Poor Customer Support (1 reviews)
- Subscription Issues (1 reviews)

### 8. [Shopware](https://www.g2.com/products/shopware/reviews)
  Shopware is the open and intelligent commerce platform built for the era of Agentic, Complex, and B2B Commerce. With Agentic Commerce, Shopware is shaping the next stage of intelligent retail - where AI amplifies creativity, automates routine tasks, and enhances discovery and personalization by delivering intelligent experiences and giving you full control of your brand and data. Complex Commerce defines how Shopware handles scale, architecture, and adaptability. Whether you operate in SaaS, PaaS, your cloud, or through our Community Edition, Shopware gives you unmatched freedom to innovate. Its modular, API-first foundation simplifies integrations, multi-store management, and global growth. Trusted by 55,000+ brands, Shopware delivers the freedom and power for businesses to innovate fast and scale confidently and to adapt to what’s next.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 194

**User Satisfaction Scores:**

- **Quality of Support:** 7.6/10 (Category avg: 8.4/10)
- **Reporting:** 5.6/10 (Category avg: 8.1/10)
- **Embed:** 7.5/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Shopware](https://www.g2.com/sellers/shopware)
- **Company Website:** https://www.shopware.com
- **Year Founded:** 2000
- **HQ Location:** Schöppingen
- **Twitter:** @shopware (6,253 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/shopware-ag/ (412 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 65% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Customizability (10 reviews)
- Ease of Use (10 reviews)
- Features (10 reviews)
- Customization (9 reviews)
- Easy Integration (8 reviews)

**Cons:**

- Expensive (5 reviews)
- Update Issues (5 reviews)
- Complex Setup (4 reviews)
- Learning Curve (4 reviews)
- Slow Performance (4 reviews)

### 9. [ThriveCart](https://www.g2.com/products/thrivecart/reviews)
  ThriveCart is the leading sales platform for coaches, digital course creators, entrepreneurs and online businesses looking to boost revenue, drive conversions and scale audiences. Its no-code funnel builder is engineered to optimize the sales process through its high-converting checkout pages, powerful affiliate management tools and advanced behavioral sequencing. In addition, ThriveCart’s native Learning Management System, Learn and Learn+, enables users to easily manage and build membership bases and grow customer lifetime value. Trusted by over 50,000 growing businesses such as Erika Kullberg, Boldin, Dow Janes, Alyssa Nobriga, Gemma Bonham-Carter, The Female Entrepreneur Association, and Hello Seven. ThriveCart provides the essential tools and support needed to enhance sales processes, increase revenue, and drive success for businesses of all sizes.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 31

**User Satisfaction Scores:**

- **Quality of Support:** 9.3/10 (Category avg: 8.4/10)
- **Reporting:** 8.8/10 (Category avg: 8.1/10)
- **Embed:** 10.0/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 9.0/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [ThriveCart](https://www.g2.com/sellers/thrivecart)
- **Year Founded:** 2016
- **HQ Location:** Austin, TX
- **Twitter:** @ThriveCart (1,775 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/thrivecart (60 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Professional Training & Coaching
  - **Company Size:** 97% Small-Business, 3% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Integrations (4 reviews)
- Intuitive (3 reviews)
- Ease of Creation (2 reviews)
- Features (2 reviews)

**Cons:**

- Lack of Options (2 reviews)
- Missing Features (2 reviews)
- Technical Issues (2 reviews)
- Update Issues (2 reviews)
- Expensive (1 reviews)

### 10. [Shift4Shop](https://www.g2.com/products/shift4shop/reviews)
  Shift4Shop is a feature-rich eCommerce platform serving thousands of businesses of all sizes in a wide range of industries across the globe. Offering an unmatched free eCommerce solution, the company provides everything an entrepreneur needs to start and grow their business. This turnkey eCommerce experience includes powerful tools to help businesses succeed — a robust website builder, product and order management, customer marketing tools, 24/7/365 technical support, and more. Customers can choose from dozens of professionally designed, industry-specific templates, all of which are mobile-friendly, SEO optimized, and highly customizable. Founded in 1997, Shift4Shop is an Inc. 5000 company, a Visa PCI Certified provider and a pioneer in modern eCommerce.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 37

**User Satisfaction Scores:**

- **Quality of Support:** 7.6/10 (Category avg: 8.4/10)
- **Reporting:** 5.8/10 (Category avg: 8.1/10)
- **Embed:** 9.4/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Shift4](https://www.g2.com/sellers/shift4-7215f5c3-556d-4243-9e79-393ef57309d2)
- **HQ Location:** Center Valley, Pennsylvania
- **LinkedIn® Page:** https://www.linkedin.com/company/shift4/ (2,480 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Retail
  - **Company Size:** 72% Small-Business, 18% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Easy Setup (3 reviews)
- Transaction Efficiency (3 reviews)
- Easy Payments (2 reviews)
- Features (2 reviews)

**Cons:**

- Limited Analytics (2 reviews)
- Connectivity Issues (1 reviews)
- Integration Difficulty (1 reviews)
- Limitations (1 reviews)
- Limited Customization (1 reviews)

### 11. [ShopWired](https://www.g2.com/products/shopwired/reviews)
  ShopWired is the UK's leading ecommerce platform allowing merchants to build, launch and grow their online store with the tools we provide. Using ShopWired merchants can build beautiful store fronts, sell across multiple sales channels (web, mobile, social media, marketplaces and pop-up shops). Using our powerful administration system, merchants can manage every aspect of their online business, accessing powerful reports to enhance marketing and profitability to build and grow a successful business. ShopWired is built with reliability and scalability using enterprise level hosting and technology provided by Amazon's hosting platform, AWS. ShopWired powers thousands of stores across the UK, US and Europe including world brands such as Superdrug, Wowcher, The Spectator Magazine and many more.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 97

**User Satisfaction Scores:**

- **Quality of Support:** 9.9/10 (Category avg: 8.4/10)
- **Reporting:** 8.7/10 (Category avg: 8.1/10)
- **Embed:** 8.8/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 6.5/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [ShopWired](https://www.g2.com/sellers/shopwired)
- **Year Founded:** 2013
- **HQ Location:** Birmingham
- **Twitter:** @shopwired (4,047 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/shopwired-co-uk/about (21 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Director, Owner
  - **Top Industries:** Retail, Arts and Crafts
  - **Company Size:** 93% Small-Business, 6% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Inventory Management (4 reviews)
- Simple (4 reviews)
- Easy Setup (3 reviews)
- Efficiency (3 reviews)

**Cons:**

- Limitations (3 reviews)
- Limited Customization (3 reviews)
- Expensive (2 reviews)
- Integration Issues (2 reviews)
- Limited Integration (2 reviews)

### 12. [X-Cart](https://www.g2.com/products/x-cart/reviews)
  X-Cart is a powerful all-in-one eCommerce platform tailored to the needs of automotive aftermarket businesses. Designed to simplify complex catalog management, optimize order processing, and create compelling storefronts, X-Cart helps brands stand out and grow. Key Features With X-Cart, your business gets: Industry-Specific Tools: Native Year-Make-Model search, VIN lookup, and "My Garage." Data Automation: Automated stock and pricing updates and scheduled product data imports. Seamless Integrations: Connections to top catalog providers like SEMA Data, ASAP Network, and AutoSync, plus integrations with leading automotive distributors. Customer-Centric Solutions: Features like Core Charge, Customer Gallery, and Dealer Locator to enhance the shopping experience. Mobile-first, niche-focused automotive design templates; Dedicated onboarding and 24/7 technical support. Why X-Cart? You can automate complex fitment data management, schedule stock and price updates, and streamline distribution, all within a single API-driven automotive software solution for aftermarket online businesses; the pricing starts at $499/month and includes all the features mentioned above.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 50

**User Satisfaction Scores:**

- **Quality of Support:** 8.5/10 (Category avg: 8.4/10)
- **Reporting:** 9.2/10 (Category avg: 8.1/10)
- **Embed:** 7.2/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [X-Cart](https://www.g2.com/sellers/x-cart)
- **Year Founded:** 2001
- **HQ Location:** US: 1860 Barnett Shoals Rd, Ste 103-590, Athens, GA 30605
- **Twitter:** @x_cart (3,541 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/x-cart (66 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail, Information Technology and Services
  - **Company Size:** 84% Small-Business, 13% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (2 reviews)
- E-commerce Services (2 reviews)
- Customer Service (1 reviews)
- Customization (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Learning Curve (2 reviews)
- Confusion (1 reviews)
- Difficult Setup (1 reviews)
- Expensive (1 reviews)
- Limited Features (1 reviews)

### 13. [OpenCart](https://www.g2.com/products/opencart/reviews)
  Opencart is an easy to-use, powerful, Open Source online store management program that can manage multiple online stores from a single back-end. Administrative area simply by filling in forms and clicking “Save”. There are many professionally-written extensions available to customize the store to your needs. An OpenCart store can be ready to take orders soon after installation. All you have to do is have it installed for you (any web hosts do it for free), select a template form the many free or low-cost template sites, and your product descriptions and photos, click a few settings, and you are ready to begin accepting orders. Our free Installation & Quick Start chapters show you how. The public side or “Storefront” of OpenCart looks very professional and ready to sell almost as soon as it is installed.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 94

**User Satisfaction Scores:**

- **Quality of Support:** 6.8/10 (Category avg: 8.4/10)
- **Reporting:** 8.3/10 (Category avg: 8.1/10)
- **Embed:** 8.6/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [OpenCart](https://www.g2.com/sellers/opencart)
- **Year Founded:** 2005
- **HQ Location:** Hong Kong, China
- **Twitter:** @opencart (5,359 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5224021/ (61 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, Web Developer
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 84% Small-Business, 14% Mid-Market


### 14. [AbanteCart](https://www.g2.com/products/abantecart/reviews)
  AbanteCart is a free, open-source eCommerce platform designed to empower businesses of all sizes to create and manage online stores efficiently. With its scalable architecture, AbanteCart offers a comprehensive suite of features without imposing limits, monthly fees, or transaction costs, making it an ideal solution for growing online retailers. Key Features and Functionality: - Unlimited eCommerce Potential: AbanteCart supports an unrestricted number of products, customers, and orders, allowing businesses to expand without constraints. - Multi-Store Management: Operate multiple online stores from a single administrative interface, each with unique settings, themes, products, categories, and payment methods. - Mobile & Tablet Optimization: The platform ensures a fully responsive storefront, providing a seamless shopping experience across all devices, including mobile phones, tablets, and desktops. - Dark Mode Support: Enhance user experience with dark mode, allowing customers to switch between light and dark themes for improved readability and comfort. - Forms Management: Easily build and customize contact, registration, and checkout forms with the Forms Manager, configuring input fields, validation rules, and form sections to meet specific requirements. - Built-In Content Management System (CMS): Manage pages and create blog posts directly within AbanteCart, enabling the development of news sections or blogs to boost customer engagement and SEO. - Content Vault: Automatically save previous versions of product descriptions, banners, and HTML code, allowing for easy reversion to any prior version with a single click. - Flexible Product Options: Create unlimited products with customizable attributes and options, including stock tracking and media files for each product or option combination. - Product Customization: Allow customers to personalize their orders with custom fields, text inputs, and file uploads during checkout. - Advanced Product Categorization: Facilitate quick product discovery with sorting by type, brand, price, tags, or custom conditions, with additional extensions available for enhanced searchability. - Powerful Product Media: Support various media types, such as images, videos, and HTML codes, with a sophisticated media library for easy file management and reuse. - Digital Product Sales: Effortlessly sell and manage digital content, including support for digital downloads and licensing management through additional extensions. - Product Migration & Import: Bulk upload and manage product data with flexible import tools, allowing data mapping and image uploads, and manage products in spreadsheet applications for bulk updates. - Customer Management: Provide customers with tools to manage their accounts, including dashboards for order tracking, wishlists, and account balances, with support for store credits and account balances for seamless transactions. - International eCommerce: Cater to global customers with support for multiple languages, currencies, tax rates, and payment gateways, enabling seamless international transactions. - Security & Data Protection: Ensure secure transactions with full SSL support, strong password encryption, secure tokens, and optional database-level encryption for extra protection. - Powerful Admin Panel: Manage all aspects of the store from a centralized, user-friendly control panel, including products, orders, customers, and marketing. - Usability: Designed for ease of use, AbanteCart requires no technical expertise, featuring an intuitive, voice-controlled interface for effortless store management. - Layouts Management: Customize designs for each category, product, or content page independently, creating unlimited dynamic blocks for engaging layouts. - Order Management: Manage orders and statuses, send notifications to keep customers informed, and allow customer service to create or update accounts and view/edit orders. - Seamless Shopping Experience: Encourage conversions with a fast, hassle-free checkout process, allowing customers to complete purchases as guests or create accounts for faster repeat transactions. - Sales Boosting Tools: Increase revenue with promotional pricing, quantity discounts, and flexible coupons for specific products, customers, or time periods, with usage tracking. - Shipping and Payment Customization: Offer real-time shipping rates and carriers, customize allowed destinations, provide free shipping when applicable, and choose from over 20 secure payment gateways. - Email Marketing: Utilize customizable email templates for account updates, password resets, and promotions, with easy subscription options and the ability to send emails to subscribers or customers who ordered selected products. - Banners: Create engaging banners with graphics, HTML, or call-to-action buttons, scheduling them for specific promotions or time periods. - Product and Content Embedding: Easily integrate products into blogs, articles, or any web page by copying and pasting embed codes for categories, brands, or collections. - SEO Readiness: Built with SEO-friendly URLs and metadata management, with additional SEO extensions available in the marketplace to enhance rankings. - Integrations: Customize and extend AbanteCart with integrations to fit business needs, leveraging third-party apps and services for additional functionality. - Integrated Analytics and Reporting: Gain deep insights with integrated Google Analytics. - Automated Tax Calculation: Utilize Avalara AvaTax for automatic sales and use tax calculations across over 12,000 taxing jurisdictions. - Technology: Powered by the latest open-source internet technologies, including PHP 8+, MariaDB, MySQL, HTML5/Bootstrap, ElasticSearch, jQuery, AWS, MVC, and API. - Extensions: Easily extend functionality with a module-based Extension API, allowing users to add specific features as needed. - Extension Installation: Install extensions directly from the AbanteCart marketplace or via archive upload in the admin panel. - Recurring Revenue: Offer recurring revenue with subscription management, handling daily, weekly, or monthly subscriptions using extensions for popular payment gateways. - Developer Support: Sell custom themes, integrations, or extensions on the AbanteCart Marketplace, with developer tools and terms and conditions available. - Customization: The AbanteCart team offers solutions for demanding eCommerce requirements, providing competitive estimates for custom needs. Primary Value and User Solutions: AbanteCart provides a robust, scalable, and cost-effective eCommerce solution that empowers businesses to establish and grow their online presence without limitations. Its comprehensive feature set addresses the diverse needs of online retailers, from product management and customer engagement to marketing and analytics. By offering a user-friendly interface, extensive customization options, and a supportive community, AbanteCart enables businesses to create tailored online stores that enhance customer experience, drive sales, and adapt to evolving market demands.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Quality of Support:** 9.0/10 (Category avg: 8.4/10)
- **Reporting:** 8.3/10 (Category avg: 8.1/10)
- **Embed:** 8.1/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [AbanteCart](https://www.g2.com/sellers/abantecart)
- **HQ Location:** Edgewater, New Jersey
- **Twitter:** @AbanteCart (1,246 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/abantecart/about/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 64% Small-Business, 45% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Features (2 reviews)
- Audience Reach (1 reviews)
- Campaign Management (1 reviews)
- Customer Support (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Limited Customization (1 reviews)
- Payment Issues (1 reviews)

### 15. [SamCart](https://www.g2.com/products/samcart/reviews)
  SamCart is the digital business platform that builds, runs, and scales your online business, from your first sale to your first million. SamCart's AI-powered platform writes, designs, and builds your products, pages, and funnels for you to increase your revenue and conversions. SamCart's AI is trained on $7 Billion+ in real transaction data. Over 75,000 online businesses since 2014 use SamCart to sell over $7 billion of their own products, goods and services. Learn more at samcart.com.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 90

**User Satisfaction Scores:**

- **Quality of Support:** 8.4/10 (Category avg: 8.4/10)
- **Reporting:** 8.2/10 (Category avg: 8.1/10)
- **Embed:** 7.6/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [SamCart](https://www.g2.com/sellers/samcart)
- **Year Founded:** 2014
- **HQ Location:** Austin, Texas
- **Twitter:** @samcart (11 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/samcart-llc/ (77 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Health, Wellness and Fitness, E-Learning
  - **Company Size:** 90% Small-Business, 5% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Setup Ease (3 reviews)
- Simple (3 reviews)
- Easy Setup (2 reviews)
- Quick Setup (2 reviews)

**Cons:**

- Integration Issues (2 reviews)
- Poor Customer Support (2 reviews)
- Expensive (1 reviews)
- Inadequate Reporting (1 reviews)
- Integration Difficulty (1 reviews)

### 16. [Shopaccino](https://www.g2.com/products/shopaccino/reviews)
  User-friendly e-commerce software platform with mobile app. Merchants can create their website and sell products to B2C and B2B (both) customers. API integrated with all major payment gateways and shipping companies. Having marketing tools like: automated mailer to abandoned order, reward point system to engage customers, persistent cart, automatic currency based on customer location, etc.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 33

**User Satisfaction Scores:**

- **Quality of Support:** 9.1/10 (Category avg: 8.4/10)
- **Reporting:** 8.0/10 (Category avg: 8.1/10)
- **Embed:** 5.0/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [I Solution Microsystems](https://www.g2.com/sellers/i-solution-microsystems)
- **Year Founded:** 2004
- **HQ Location:** Rajasthan, India
- **Twitter:** @isolutiontweet (119 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3037100/ (12 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Apparel & Fashion
  - **Company Size:** 82% Small-Business, 12% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Setup Ease (3 reviews)
- Easy Integration (2 reviews)
- Easy Integrations (2 reviews)
- Features (2 reviews)

**Cons:**

- Limitations (2 reviews)
- Missing Features (2 reviews)
- Data Management (1 reviews)
- Expensive (1 reviews)
- Inadequate Tracking (1 reviews)

### 17. [GoDaddy Online Store](https://www.g2.com/products/godaddy-online-store/reviews)
  GoDaddy Online Store, for a flat monthly fee, provides an e-commerce store and shopping cart along with web hosting in an easy-to-use format. It includes tools for site design, inventory, shipping, payments, bookkeeping, and social media, and it allows store owners to try the software free for 30 days.


  **Average Rating:** 3.6/5.0
  **Total Reviews:** 19

**User Satisfaction Scores:**

- **Quality of Support:** 8.3/10 (Category avg: 8.4/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.8/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [GoDaddy](https://www.g2.com/sellers/godaddy)
- **Year Founded:** 1997
- **HQ Location:** Scottsdale, AZ
- **Twitter:** @GoDaddy (275,242 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/7846/ (8,990 employees on LinkedIn®)
- **Ownership:** NYSE:GDDY

**Reviewer Demographics:**
  - **Company Size:** 80% Small-Business, 10% Mid-Market


### 18. [1ShoppingCart](https://www.g2.com/products/1shoppingcart/reviews)
  1ShoppingCart is the world’s most popular automated solution for businesses who want seamless integration of all the tools needed to be successful online. Add a Shopping Cart and Lead Capture to your website in minutes. Then use the built in marketing tools like Automated Email Marketing Campaigns, Affiliate Program Management to follow up with your customers and make more sales.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 29

**User Satisfaction Scores:**

- **Quality of Support:** 8.1/10 (Category avg: 8.4/10)
- **Reporting:** 8.9/10 (Category avg: 8.1/10)
- **Embed:** 8.9/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Newfold Digital](https://www.g2.com/sellers/newfold-digital-4c64a919-88b7-411e-9b13-d2582a7459fb)
- **Year Founded:** 2021
- **HQ Location:** Jacksonville, Florida
- **Twitter:** @Domaindotcom (162,939 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/newfold/ (2,247 employees on LinkedIn®)
- **Ownership:** Newfold Digital

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 67% Small-Business, 27% Mid-Market


#### Pros & Cons

**Pros:**

- Audience Reach (1 reviews)


### 19. [Checkout Champ](https://www.g2.com/products/checkout-champ/reviews)
  Checkout Champ is the ONLY Performance E-commerce Platform that was born out of necessity due to the abysmal conversion rates. When’s the last time your store sales converted at 4%, 6%, 8%, 10% or more? Checkout Champ drives up your conversion rates and your average order value by its revolutionary customized checkout, pre-purchase order bump, and intelligent one-click-upsell technologies. Checkout Champ supercharges your store by giving you total customization and control of your checkout pages, pre and post purchase one-click upsells, and is the number one subscription billing platform in one simple to use interface.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Quality of Support:** 9.3/10 (Category avg: 8.4/10)
- **Reporting:** 9.6/10 (Category avg: 8.1/10)
- **Embed:** 9.0/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.0/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Checkout Champ LLC](https://www.g2.com/sellers/checkout-champ-llc)
- **Year Founded:** 2020
- **HQ Location:**  San Juan, Puerto Rico
- **Twitter:** @MattMartorano (2,437 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/checkout-champ/ (21 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (7 reviews)
- Features (6 reviews)
- Feature Functionality (5 reviews)
- Customizability (4 reviews)
- Experience (4 reviews)

**Cons:**

- Learning Curve (4 reviews)
- Learning Difficulty (3 reviews)
- Difficult Learning Curve (2 reviews)
- Not User-Friendly (2 reviews)
- Setup Difficulties (2 reviews)

### 20. [osCommerce](https://www.g2.com/products/oscommerce/reviews)
  We provide you the tools to set up your very own complete and self-hosted online store website for free to market and securely sell products and services to customers worldwide.


  **Average Rating:** 3.4/5.0
  **Total Reviews:** 30

**User Satisfaction Scores:**

- **Quality of Support:** 5.5/10 (Category avg: 8.4/10)
- **Reporting:** 7.0/10 (Category avg: 8.1/10)
- **Embed:** 5.3/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [osCommerce](https://www.g2.com/sellers/oscommerce)
- **Year Founded:** 2000
- **HQ Location:** London, GB
- **Twitter:** @osCommerce (2,096 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4038717/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 65% Small-Business, 26% Mid-Market


### 21. [Zen Cart](https://www.g2.com/products/zen-cart/reviews)
  Zen Cart is truly is the art of e-commerce; free, user-friendly, open source shopping cart software. The ecommerce web site design program is developed by a group of like-minded shop owners, programmers, designers, and consultants that think ecommerce web design could be, and should be, done differently.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 38

**User Satisfaction Scores:**

- **Quality of Support:** 6.8/10 (Category avg: 8.4/10)
- **Reporting:** 7.4/10 (Category avg: 8.1/10)
- **Embed:** 7.4/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Zen Ventures](https://www.g2.com/sellers/zen-ventures)
- **HQ Location:** N/A
- **Twitter:** @zencart (1,202 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1494236/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 86% Small-Business, 10% Mid-Market


### 22. [Marketing 360](https://www.g2.com/products/madwire-marketing-360/reviews)
  Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort Collins, Colorado and Austin, Texas, Marketing 360 employs over 550 team members and has over 20,000 active SMB clients. Marketing 360 empowers small businesses with all the technology and talent they need to both manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. No more wasting time and money bouncing around multiple tools to manage and grow your business.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 61

**User Satisfaction Scores:**

- **Quality of Support:** 7.0/10 (Category avg: 8.4/10)
- **Reporting:** 10.0/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Madwire](https://www.g2.com/sellers/madwire-1dbb6f4e-0b38-4f0e-aeae-c1cae5e8c0f5)
- **Year Founded:** 2009
- **HQ Location:** Fort Collins, Colorado
- **Twitter:** @Madwire (152 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1236339/ (364 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Construction, Real Estate
  - **Company Size:** 79% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (5 reviews)
- Business Growth (3 reviews)
- Customer Management (3 reviews)
- Features (3 reviews)
- Helpful (3 reviews)

**Cons:**

- Payment Issues (2 reviews)
- Ad Issues (1 reviews)
- Billing Issues (1 reviews)
- Integration Difficulty (1 reviews)
- Integration Issues (1 reviews)

### 23. [HTML-Cart](https://www.g2.com/products/html-cart/reviews)
  HTML-Cart is a free HTML-based shopping cart software solution.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Quality of Support:** 8.1/10 (Category avg: 8.4/10)
- **Reporting:** 7.8/10 (Category avg: 8.1/10)
- **Embed:** 8.7/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [IEP](https://www.g2.com/sellers/iep-23f5c113-e48e-4f6e-ac1b-e25bb7209160)
- **HQ Location:** United States
- **LinkedIn® Page:** https://www.linkedin.com/company/internet-express-products/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 54% Enterprise, 38% Mid-Market


### 24. [WebAssist eCart](https://www.g2.com/products/webassist-ecart/reviews)
  Shopping Cart Extension for Dreamweaver


  **Average Rating:** 2.7/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Quality of Support:** 3.0/10 (Category avg: 8.4/10)
- **Reporting:** 2.8/10 (Category avg: 8.1/10)
- **Embed:** 6.1/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Web Assist](https://www.g2.com/sellers/web-assist)
- **Year Founded:** 1999
- **HQ Location:** San Diego, CA
- **Twitter:** @WebAssist (675 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/webassist/ (9 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 45% Small-Business, 18% Enterprise


### 25. [PayPal Invoicing](https://www.g2.com/products/paypal-invoicing/reviews)
  PayPal Invoicing is a specialized invoicing solution designed to assist users in creating and managing professional invoices efficiently. This tool caters to businesses and freelancers who require a streamlined process for billing clients, regardless of whether those clients have a PayPal account. By simplifying the invoicing process, PayPal Invoicing allows users to focus on their core activities while ensuring timely payments. Targeted primarily at small to medium-sized businesses, freelancers, and service providers, PayPal Invoicing serves a diverse audience that values efficiency and professionalism in their billing practices. It is particularly beneficial for those who manage multiple clients or projects and need a reliable way to track payments and outstanding invoices. The platform supports various use cases, including one-time services, recurring billing for ongoing contracts, and customizable invoicing for unique client needs. One of the key features of PayPal Invoicing is its ability to create customizable templates and data fields. This flexibility allows users to tailor invoices to their specific requirements, making it easier for clients to understand the charges and for users to maintain accurate records for tax reporting purposes. Additionally, the option to set up recurring invoices simplifies the billing process for ongoing services, ensuring that users do not miss out on payments for regular work. Another significant advantage of PayPal Invoicing is its efficiency in facilitating payments. According to PayPal data, 78% of all payments made through PayPal Invoicing are completed within one day of the invoice being sent. This rapid payment turnaround can significantly enhance cash flow for businesses, allowing them to reinvest in their operations or manage expenses more effectively. Furthermore, the service is free to create and send invoices, with fees only applicable when payments are received, making it a cost-effective solution for managing invoicing needs. Overall, PayPal Invoicing stands out in the invoicing category due to its user-friendly interface, customizable options, and rapid payment processing capabilities. By providing a comprehensive invoicing solution that caters to the needs of various users, it helps streamline financial transactions and improve overall business efficiency.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 187

**User Satisfaction Scores:**

- **Quality of Support:** 8.0/10 (Category avg: 8.4/10)
- **Reporting:** 7.5/10 (Category avg: 8.1/10)
- **Embed:** 7.5/10 (Category avg: 8.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 9.1/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [PayPal](https://www.g2.com/sellers/paypal)
- **Company Website:** https://www.paypal.com/
- **Year Founded:** 1998
- **HQ Location:** San Jose, CA
- **Twitter:** @PayPal (1,111,567 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1482/ (36,575 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Founder
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 70% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (93 reviews)
- Invoicing (86 reviews)
- Invoicing Ease (82 reviews)
- Invoicing Management (76 reviews)
- Payment Processing (54 reviews)

**Cons:**

- Expensive (59 reviews)
- High Fees (56 reviews)
- Limited Customization (34 reviews)
- Payment Issues (33 reviews)
- Invoicing Issues (31 reviews)



## Parent Category

[E-Commerce Software](https://www.g2.com/categories/e-commerce)



## Related Categories

- [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)
- [E-Merchandising Software](https://www.g2.com/categories/e-merchandising)



---

## Buyer Guide

### What You Should Know About Shopping Cart Software

### What is shopping cart software?

Shopping carts or shopping cart software are tools used by companies to sell products and services online. For customers, it facilitates the overall process of browsing through the products, adding products to the cart, and making a payment to purchase the products in an online store. More advanced tools integrated with the online shopping cart enable unique customization for the customers.

For businesses, it allows them to collect multiple data and dive deeper into the customers’ purchasing patterns helping them make better sales and marketing decisions. In its most basic form, shopping carts bridge the gap between the buyer and seller in an [e-commerce](https://learn.g2.com/hub/e-commerce) ecosystem. At best, an e-commerce shopping cart meets the requirements of both the business and its customers proportionately.

### What are the common features of shopping cart software?

Shopping cart solutions provide a wide range of features that vary by vendor. However, there are some common features buyers must keep in mind before making a purchase.

- [Catalog management](https://www.g2.com/articles/catalog-management) **:** A shopping cart allows a listed representation of all the items or stock keeping units (SKUs) that the buyer sells online. Clear product titles, images, price details, and an option to edit quantity or size help improve the overall usability of the cart. This information helps buyers find, add, or delete items from the cart, across their preferred categories. 
- **Abandoned cart solutions:** [Shopping cart abandonment](https://learn.g2.com/cart-abandonment) is a recurrent issue for e-commerce stores. Most of the time, customers don’t buy and simply browse for options, which leads to abandoned carts. Abandoned cart savers help marketers target the buyer by sending messages, emails, and notifications to remind them of the products left in the cart.
- [Payment gateway](https://www.g2.com/glossary/payment-gateway-definition) **integration:** Online shopping cart software must provide its customers with a seamless payment experience as it is a crucial part of the overall checkout process. Payments made via debit or credit cards, e-wallets, cash on delivery (COD), etc. must be seamlessly accepted. The more payment methods offered, the more likely it is to address the customer’s preferred payment. 
- **Tax and shipping rates calculation:** Enabling automatic sales tax calculation allows users to know how much tax is implemented into their product and improves overall business transparency. Shopping cart software also calculates shipping rates based on the billing address provided by the customer.
- **User-friendly interface:** Customers must feel comfortable navigating through the shopping cart to the final checkout. A complicated [user interface](https://www.g2.com/glossary/user-interface-definition) poses a risk to customer engagement and conversion. To maximize [user experience](https://www.g2.com/glossary/user-experience), e-commerce websites along with online cart systems make it easier for customers to shop.

### Who uses online shopping cart software?

Shopping cart platform simplifies the relationship between buyer and seller by handling multiple activities in the business process. Below are some common users of the software.

- **E-commerce professionals:** E-commerce professionals who manage an online storefront and sell their products or services to customers worldwide must integrate shopping cart software into their existing websites. The type of e-commerce shopping cart needed can be decided by considering the nature of the business, target market, and product offerings.
- **Web developers:** Developers who work for e-commerce companies often customize shopping carts to make them easier to use or to integrate them with other solutions, such as [accounting](https://www.g2.com/categories/accounting?source=search). While shopping cart software provides standard online stores, customization is often needed for advanced features. This is particularly important for free open-source shopping cart products with limited functionality.
- **Web designers:** Designers are responsible for creating intuitive and visually appealing shopping cart interfaces. They focus on optimizing navigation and reducing friction points to enhance the user experience and lower cart abandonment rates on [e-commerce websites](https://learn.g2.com/e-commerce-website).

### What types of shopping cart software exist?

Every e-commerce site must have a shopping cart functionality that enables customers to buy their desired products. Shopping carts are differentiated by how they’re integrated into a website and how the backend process is managed. 

#### Fully-hosted shopping carts

These are [software-as-a-service (Saas)](https://www.g2.com/articles/what-is-saas)e-commerce solutions that are fully owned and managed by vendor firms. Hence, the company that created it handles all the development and upgrade of the software. These hassle-free solutions only require a monthly fee or subscription-based pricing to access all the vendor’s core features. The user just needs to sign up and set up a store.

#### Open-source shopping carts

These are 100% customized solutions that a user can host on their own server. As they are freely available, self-hosted shopping carts allow any developer to access the source code and modify cart templates as per requirements. While they have their advantages, managing such open-source software could require high expertise. In most cases, finding centralized [customer support](https://www.g2.com/glossary/customer-support-definition) could be a real struggle in case of any technical issue.

#### A hybrid of online and self-hosted options

Self-hosted solutions are usually free but limited in functionality, while SaaS solutions require a paid subscription to use more advanced features, customizations, and customer support. To provide the best of both worlds, some vendors offer both options, combining the flexibility of open-source software with the convenience of a SaaS platform. This approach allows businesses to customize their e-commerce experiences while relieving them of the complexities of hosting, security, and infrastructure management.

### What are the benefits of shopping cart software?

A good selection of shopping cart platforms is highly essential for all e-commerce efforts. 

- **Convenient shopping:** Buyers shop online only because they don’t want to go through the tedious process of shopping in-store. Hence, online shopping carts need to provide basic convenience features like catalog management, abandonment cart saver, payment gateways, coupons and discounts, and a grievance redressal system.
- **Improved order management:** This software enables sellers to easily track an order from its point of placement to its point of delivery. It notifies sellers each time a new order is placed or an existing order is canceled. It also notifies details needed to process an order, such as product variants, item codes, order number, shipping, and payment details.
- **Data collection and analysis:** Shopping cart solutions contain various data points, such as sales, marketing, or inventory management data, that influence the overall buying process. Hence, it is essential to have an analytical capability that can be integrated into shopping cart software to export this data in different formats for further analysis.

### Challenges with e-commerce shopping cart

While shopping cart software ensures reliability and convenience, there are potential challenges that a business or customer might have to deal with. 

- **Frauds and security** : Shopping cart solutions must ensure 100% secure online operation against [data breaches](https://www.g2.com/articles/data-breach) and protection of consumer data against possible theft. To protect user privacy such as credit card numbers or bank details, the software must be [SSL (secure socket layer)](https://www.g2.com/glossary/ssl-definition) certified and [PCI (payment card industry) compliant](https://www.g2.com/glossary/pci-compliance-definition). 
- **Errors, crashes, and load time** : There are chances that a shopping cart might show some errors while calculating the overall price of products. Similarly, website crashes and load time are the most common issues that make an e-commerce cart dysfunctional. It is essential to make sure the site is up to date and there are no issues.
- **No guest checkout:** Forcing customers to create an account before purchasing can discourage impulse buys and lead to more abandoned carts, as many shoppers prefer the ease of a quick guest checkout.

### What does shopping cart software cost?

Shopping cart software pricing can vary widely based on features, scalability, and support. 

Many platforms offer free plans with limited features, making them ideal for small businesses or startups. Monthly subscriptions generally range from $20 to $300+, with higher-tier plans providing more advanced options. Annual subscriptions often come with discounts of 10% to 20%. Some platforms also charge transaction fees per sale. Enterprise-level solutions may offer custom pricing based on specific business needs, and additional tools or integrations can incur extra charges. 

There are also freemium models that let businesses try basic versions before committing to upgrades. When choosing a plan, it’s essential to consider all costs, including potential hidden fees and scalability.

_Always check the vendor's website for accurate pricing information._

### Which companies should buy online shopping cart software?

Businesses that sell products or services online benefit from shopping cart software. Here’s a closer look at the types of businesses that should consider investing in it.

- **E-commerce retailers:** Businesses running online stores need shopping cart software. From platforms like Amazon to small stores, whether they sell electronic goods or clothes use it to manage product listings, simplify the checkout process, and securely handle payments.
- **Subscription-based businesses:** Companies offering recurring services or products, like streaming platforms (Netflix) or subscription box services, benefit from shopping cart features that support automated billing and subscription management.
- **Food and beverage businesses:** Restaurants, cafes, and food delivery services use shopping carts for online ordering systems.
- [Business-to-business (B2B)](https://www.g2.com/glossary/b2b-definition) **companies:** Businesses selling to other businesses like Grainger often require shopping cart features like bulk order processing, invoice generation, and custom pricing.

### What are the alternatives to shopping cart software?

Alternatives that can replace this type of software, either partially or completely:

- [E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms): These are primarily B2C software but few vendors operate on B2B as well. E-commerce software acts as a one-stop solution for someone who wants to build a business online and is looking for a platform to start. Most of the e-commerce platforms come with an integrated shopping cart feature. Some of the leaders in this category, according to [G2’s Fall 2024 Grid Report](https://www.g2.com/reports/5257cd31-61ad-44c8-8d73-1c2d9f39e2c8/preview), include [Shopify](https://www.g2.com/products/shopify/reviews), [WooCommerce](https://www.g2.com/products/woocommerce/reviews), [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-commerce-for-b2c/reviews), and [Wix](https://www.g2.com/products/wix/reviews).

### Software related to shopping cart software

Related solutions that can be used together with shopping carts include:

- [Payment gateways](https://www.g2.com/categories/payment-gateways): Payment gateways act as a platform that allows customers to pay for the products or services they purchase from the e-commerce platform. Hence, it is essential to integrate a secure payment gateway into the shopping cart for seamless payment processing. It is possible to find a free shopping cart solution, but every payment gateway charges a transaction fee on each order they process. 
- [E-commerce tools](https://www.g2.com/categories/e-commerce-tools)[:](https://www.g2.com/categories/e-commerce-tools) E-commerce software or tools are integrated with e-commerce platforms to make business processes more efficient and productive. These are functionality-based solutions that help in email automation, creating website widgets, data collection, and migration on the e-commerce platform.

### How to buy shopping cart software

To select the best shopping cart software for your business, follow the steps below.

#### Requirements gathering (RFI/RFP)

It’s essential to pick the right online shopping cart for a business. Gathering individual requirements and comparing them with the features provided by the vendor makes the task easier. Some carts provide advanced features but impose restrictions as per different price packages. While others might be cheap but lack some of the basic features required to qualify as a good shopping cart.

Requirements for shopping cart software selection vary by [company size](https://learn.g2.com/business-size). Small businesses typically have a limited budget and hence opt for specific functionalities like catalog management, abandonment cart saver, and online payment gateways. Mid—and large-size businesses would go for something that charges a premium but must be equipped with advanced features that support customization and integration with other tools like [Google Analytics](https://www.g2.com/products/google-analytics/reviews?source=search), [customer relationship management (CRM)](https://www.g2.com/categories/crm?source=search), point-of-sale, and marketing tools.

#### Compare shopping cart software products

The software demo is a crucial step before deciding which product to opt for. E-commerce websites must be compatible with the shopping cart to handle the traffic. The volume of business and website bandwidth are some of the metrics buyers should keep in mind before shortlisting vendors. Once that is done, each vendor should be given a chance to deploy their software, run a demo, and go through the purchasing process that the buyer would follow in a real shopping scenario.

#### Selection of shopping cart software

**Choose a selection team**

Selecting a team consisting of experts from all the teams that will use the software is highly essential in the purchasing process. Typically, they should include team members or leads who will use the software, those in charge of the software budget, executives who will sign off on the software purchase, IT personnel responsible for implementation and maintenance of the software, and management who will oversee the entire process. 

**Negotiation**

The process of negotiation is important to decide and bring onboard the final vendor. It generally happens after an in-depth analysis and discussion on [requests for proposals (RFP)](https://www.g2.com/articles/rfp-request-for-proposal)/requests for information (RFIs) offered by multiple vendors. The final negotiation generally takes place between two selected vendors out of which one is selected based on the services, prices, and discounts offered on the deal. 

**Final decision**

The final decision should be taken after all the data and information related to the software from the vendor are analyzed properly.

### Implementation of shopping cart software

#### How is the software implemented?

Businesses can implement shopping cart software into their e-commerce website either during the start of their [business operations](https://learn.g2.com/business-operations) or they can switch from existing software vendors to another as per contract or business requirements. 

#### Who is responsible for implementation?

Implementation of this software is handled by a designated team that consists of project managers from vendors or technical experts from its partners, as well as an in-house technical team led by technical consultants and supported by the IT department. 

#### What does the implementation process look like?

The implementation process isn't always easy. Basic shopping cart software for small companies requires less effort to implement. However, mid- or large-sized enterprises seeking shopping cart software with advanced features would find it complicated and require technical expertise to implement.

First, shopping cart software stores various data. If a business is switching from one vendor to another, it is essential to migrate the existing data, such as sales data, inventory data, and so on, to the new platform. This secures the data and minimizes the risk of data loss.

Secondly, after the software is implemented, a demo test should be conducted to check its compatibility and performance with the company's other software. Any bugs or issues should be fixed quickly to ensure the system's smooth operation during a real buying scenario.

Thirdly, users need to get accustomed to the new software before they start using it frequently. Different departments would require different modules of the software to learn. For instance, the sales team might use a different module than customer support or inventory. Proper training and guidance must be provided to the employees for ease of use.

#### When should you implement the software?

Prior planning and scheduling of the software's implementation are essential to avoid problems during go-live. It is also recommended to inform all the departments and stakeholders (vendor, partner, employees, customers, etc.) associated with the software for day-to-day operations.

### Shopping cart software trends

- **Personalized shopping carts** : Increased competition forces companies to go beyond general configuration and optimize customers' buying experience by offering features like tailored product recommendations, targeted marketing, and customized checkout experience. Website builders and shopping cart software developers are more focused on developing tools that make customers feel more welcome and address specific needs.
- **Voice search** : Voice search is getting increasingly popular for activities like ordering products, tracking packages, and finding product information. Businesses must optimize their product listings and descriptions for voice-based searches to stay competitive.
- [Augmented reality (AR)](https://www.g2.com/glossary/augmented-reality-definition): The use of AR allows customers to preview products in their environment before purchasing. This feature enhances the shopping experience, making it more interactive and increasing conversion rates.
- **Mobile shopping** : [Mobile commerce](https://www.g2.com/glossary/mobile-commerce-definition) is becoming a cornerstone of e-commerce, with many shopping cart platforms offering mobile-responsive pages by default to cater to the growing number of smartphone users.
- [AI chatbots](https://www.g2.com/categories/ai-chatbots): These are valuable tools for providing round-the-clock customer support. They can handle common queries and guide customers through their shopping experience, improving satisfaction while reducing the need for human intervention.