As the Operations Coordinator at Peakview Commercial Properties, I bounce between listing updates, broker lead follow-ups and document sharing every day. I test lots of SaaS tools, and Campaign Monitor is what I lean on to send market updates, property flyers and open house notices to investors, tenant prospects and our broker network. Before I started using it, I sent everything from Outlook and scribbled notes in a shared Excel sheet. I had no easy way to sort contacts by property type, and I could never tell if anyone actually read my messages. Earlier this quarter, we rolled out a warehouse space offering with our brokerage partner, Summit Realty Group. Back then, I sent that blast out to my entire contact list. People shopping for office suites got the warehouse flyer, and I got a pile of frustrated messages saying our emails were irrelevant clutter. Campaign Monitor’s list segmentation fixes that pain for me.
What I find most practical is how simple it is to build clean, branded real estate emails and lock in targeted send lists. I can tag contacts by what they are hunting for — industrial warehouse, retail space or office buildout. When we have a new listing or quarterly market snapshot, only the matching group gets the note. I can also check who opened the email and clicked the property link right inside the dashboard. Before this tool, I was totally blind after hitting send. I once shared a prime retail listing alert with Summit Realty Group and assumed they received it, but it went straight into their spam folder. That space was leased by another party before they even knew it existed. Now I can quickly spot contacts with zero engagement and circle back separately.
I also love how quickly I can pull a quick overview for our lead broker. They just want to see basic open and click numbers, and I don’t have to stitch together messy spreadsheets to get it. Our team is only 11–50 people, and we don’t have a dedicated marketing person. Campaign Monitor won’t replace the other tools I use for lead tracking and analytics, but it makes our client outreach far more reliable. It cuts down on those annoying mis-targeted emails, takes the guesswork out of follow-ups, and frees up my time to coordinate property documents and support our brokers.
AC
Verified User in Computer Software
Marketing Web & SEO Manager
Computer Software
Small-Business (50 or fewer emp.)
3/5
The software is easy for teams to adopt due to its low learning curve, making it a practical choice for automating email marketing and customer segmentation. However, the reviewer noted that integrations could be improved and mobile app access is lacking.
Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.