Best Enterprise Personalization Software

How Many Personalization Software Products Does G2 Track?

Total Products under this Category: 241

Category Stats (Aug 2026)

  • Average Rating: 4.51/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Personyze (+0.87%) - Among all products in this category, Personyze recorded the largest rating increase compared to last month

Last updated: August 04, 2026

How Does G2 Rank Personalization Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 37,700+ Authentic Reviews
  • 241+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Personalization Software

G2 Grid® for Personalization Software plotting products by satisfaction and market presence

Highlighted products: Braze, Insider One, Agentforce Marketing (formerly Salesforce Marketing Cloud), Bloomreach, Evam, Validity Engage, Iterable, and WebEngage.

Underlying data: [Grid® JSON](https://www.g2.com/categories/personalization/grids.json?focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=evam&focus%5B%5D=validity-engage&focus%5B%5D=iterable&focus%5B%5D=webengage&segment=enterprise)

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Optimal

Optimal is a comprehensive user insights platform designed to support user research across the entire product development process. Tailored for enterprise organizations, Optimal helps teams make informed product decisions by connecting directly with users, from early discovery and concept validation to usability testing and post-launch optimization. The platform is particularly effective for cross-functional teams seeking to reduce development risk, align stakeholders, and deliver user-centered experiences at scale. Optimal serves product managers, designers, UX researchers, and others who need fast, reliable insights through structured user research. Its intuitive interface and AI-powered tools enable both researchers and non-researchers to contribute meaningfully, promoting research democratization without compromising quality. With flexible study design, AI and automation, and built-in participant recruitment, Optimal makes it easier to uncover user needs, test ideas early, validate navigation, and analyze qualitative feedback across multiple research efforts. Key capabilities of the Optimal platform include prototype testing and live website testing; AI-assisted surveys to quickly gather reliable feedback on user behaviors and preferences; and AI user research features that automatically extract insights, themes, and highlight reels from recorded interviews. Teams can also centralize qualitative data for streamlined analysis, structure content more effectively with card sorting and tree testing, and improve usability with first-click testing, and more. Participant recruitment is fully integrated, offering access to a global panel of over 100 million users across 150 countries, along with options for managed services or custom audiences. Trusted by global organizations including Apple, Netflix, Amazon, Spotify, Nike, and LEGO, Optimal empowers teams to conduct rigorous, scalable user research that informs strategic decisions and improves user satisfaction. By combining human insight with advanced AI user research capabilities, Optimal helps enterprises build better digital products, faster, smarter, and with greater confidence.

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Braze

Braze is a software designed to power customer engagement through composable intelligence and AI-driven personalization at every touchpoint. The software provides cross-channel messaging, journey orchestration, and AI-powered decisioning by leveraging BrazeAI, which activates agents, models, and features across the entire platform. It automates 1:1 personalized customer interactions and reduces the manual effort required to deliver timely, relevant experiences at scale. Braze addresses the challenge of disconnected customer communications by enabling brands to turn customer actions into autonomous, personalized interactions across every channel. The software supports use cases ranging from lifecycle marketing to conversion optimization, and is recognized as a Leader in marketing technology by industry analysts.

Average Rating: 4.5/5.0

Total Reviews: 1,666

How Do G2 Users Rate Braze?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.5/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 8.5/10 (Category avg: 9.2/10)

Who Is the Company Behind Braze?

  • Seller: Braze
  • Company Website:
  • Year Founded: 2011
  • HQ Location: New York
  • Twitter: @Braze
    16,323 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,297 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, CRM Specialist
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 54% Medium, 27% Large

What Do G2 Reviewers Say About Braze?

AI-generated summary from verified user reviews

Pros
  • Users appreciate Braze for its user-friendly and intuitive design, making it easy to learn and scalable to needs.
  • Users find Braze's intuitive interface facilitates easy learning and effective implementation of personalized messaging campaigns.
  • Users appreciate the effortless automation capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization.
  • Users praise Braze for its responsive customer support, making the implementation and usage experience seamless and enjoyable.
  • Users appreciate the user-friendly multitasking capabilities of Braze, enabling stable, effective communication across diverse channels.
Cons
  • Users find the learning curve steep, requiring time and support to fully grasp Braze's platform and features.
  • Users feel the lack of missing features hampers their experience, particularly in customization and reporting capabilities.
  • Users find Braze can feel overly complex for simple surveys and its pricing lacks transparency, complicating usage.
  • Users feel the limited features of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks.
  • Users face a steep learning curve with Braze, making initial onboarding and feature mastery challenging.

What Are Recent G2 Reviews of Braze?

Insider One

Insider One is a software designed to unify marketing and customer engagement capabilities into a single platform powered by AI and an integrated Customer Data Platform (CDP). The software provides data unification, personalization, and cross-channel journey orchestration by leveraging AI alongside natively supported channels including WhatsApp, SMS, Email, Web, App, and Site Search. It automates multi-channel customer journeys and reduces the complexity of managing disparate marketing tools. Insider One addresses the challenge of fragmented customer engagement by consolidating AI-driven decisioning, customer data management, and personalization into one platform trusted by 2,000+ brands including Samsung, L'Oréal, and Toyota. The software supports use cases across fifteen industries and more than 30 countries, with recognition as a leader in CDP, Personalization Engines, Mobile Marketing, and Customer Journey Analytics.

Average Rating: 4.8/5.0

Total Reviews: 1,398

How Do G2 Users Rate Insider One?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.1/10 (Category avg: 8.8/10)
  • Ease of Use: 9.4/10 (Category avg: 8.8/10)
  • Quality of Support: 9.6/10 (Category avg: 9.2/10)

Who Is the Company Behind Insider One?

  • Seller: Insider One
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Global
  • Twitter: @insiderone
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,530 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Specialist, Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 46% Medium, 28% Small

What Do G2 Reviewers Say About Insider One?

AI-generated summary from verified user reviews

Pros
  • Users find Insider One's ease of use beneficial, allowing for quick campaign edits and improved customer engagement.
  • Users highlight the enhanced customer engagement strategies of Insider One, facilitating personalized and timely interactions across channels.
  • Users value the personalization features of Insider One, enhancing customer engagement and driving conversions effectively.
  • Users value the high engagement capabilities of Insider One through personalized messaging and timely product recommendations.
  • Users praise the proactive support from Insider's Customer Success team, enhancing their experience and providing strategic insights.
Cons
  • Users find the learning curve steep due to numerous features, making initial setup and optimization challenging.
  • Users face a difficult learning experience due to the complex setup and steep learning curve of Insider One.
  • Users find the time-consuming setup process for campaigns and surveys to be a significant drawback.
  • Users face a high learning curve with Insider One, needing time to familiarize themselves with its features.
  • Users report that integration issues with Insider One require significant time, resources, and technical expertise to resolve.

What Are Recent G2 Reviews of Insider One?

What Are G2 Users Discussing About Insider One?

Agentforce Marketing (formerly Salesforce Marketing Cloud)

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.

Average Rating: 4.0/5.0

Total Reviews: 4,385

How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 7.8/10 (Category avg: 8.8/10)
  • Ease of Use: 7.6/10 (Category avg: 8.8/10)
  • Quality of Support: 7.7/10 (Category avg: 9.2/10)

Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    83,223 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 47% Medium, 28% Small

What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Agentforce Marketing, enabling streamlined automation and flexible email personalization effortlessly.
  • Users appreciate the robust automation capabilities of Agentforce Marketing, enhancing multi-channel customer engagement seamlessly.
  • Users highlight the seamless integrations with various messaging channels, enhancing mobile engagement and user experience.
  • Users admire the powerful automation and customization tools in Agentforce Marketing, enhancing personalized email marketing campaigns.
  • Users value the powerful features and user-friendly design of Agentforce Marketing for managing sales and customer data.
Cons
  • Users find the learning curve steep, needing more time and effort to effectively use Agentforce Marketing.
  • Users face a steep learning curve with Agentforce Marketing, necessitating significant time and effort to master.
  • Users find the complexity of Agentforce Marketing challenging, especially for those without prior technical experience.
  • Users find the product expensive, especially compared to cheaper alternatives available in the market.
  • Users find the complex usage of Agentforce Marketing challenging, especially with setup, navigation, and required SQL knowledge.

What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)?

What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

Bloomreach

Bloomreach is a software designed to personalize the entire customer experience through autonomous search, conversational shopping, and agentic marketing automation. The software provides personalized marketing campaigns, enhanced product discovery, headless content management, and AI-driven customer service by leveraging Loomi, its proprietary AI for ecommerce, to enable rapid data processing and analysis. It automates cross-channel customer journeys and reduces reliance on third-party solutions by consolidating engagement, discovery, and content capabilities into one platform. Bloomreach addresses the challenge of disconnected commerce experiences by delivering a cohesive, omnichannel personalization strategy for businesses across retail, financial services, hospitality, and gaming. The software supports 1,400+ brands including American Eagle, Sonepar, and Pandora, with capabilities spanning social ad retargeting, omnichannel support, and AI-powered optimization.

Average Rating: 4.6/5.0

Total Reviews: 769

How Do G2 Users Rate Bloomreach?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.4/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 9.2/10 (Category avg: 9.2/10)

Who Is the Company Behind Bloomreach?

  • Seller: Bloomreach
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Mountain View, CA
  • Twitter: @bloomreach_tm
    10,400 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,140 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 49% Medium, 28% Small

What Do G2 Reviewers Say About Bloomreach?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Bloomreach, enabling seamless access to insights and effective marketing orchestration.
  • Users appreciate the intuitive ease of use and powerful insights provided by Bloomreach’s reporting tools.
  • Users appreciate the intuitive segmentation and targeting capabilities of Bloomreach, enhancing their customer engagement significantly.
  • Users highly praise the outstanding customer support from Bloomreach, noting their responsiveness and helpfulness in every issue.
  • Users find Bloomreach to have a highly intuitive interface, making it easy for teams to utilize effectively.
Cons
  • Users find the steep learning curve of Bloomreach frustrating, impacting efficiency and overall user-friendliness.
  • Users find limited features in Bloomreach, particularly with searchable fields and email design options affecting overall capability.
  • Users face missing features in Bloomreach, affecting searchable fields and report data downloads, necessitating workarounds.
  • Users experience a challenging learning curve with Bloomreach, requiring time and support to navigate its complexity.
  • Users find the difficult learning curve of Bloomreach challenging, requiring time and proper onboarding for effective use.

What Are Recent G2 Reviews of Bloomreach?

What Are G2 Users Discussing About Bloomreach?

Evam

Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day.

Average Rating: 4.8/5.0

Total Reviews: 224

How Do G2 Users Rate Evam?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.6/10 (Category avg: 8.8/10)
  • Ease of Use: 9.2/10 (Category avg: 8.8/10)
  • Quality of Support: 9.5/10 (Category avg: 9.2/10)

Who Is the Company Behind Evam?

  • Seller: EVAM
  • Company Website:
  • Year Founded: 2015
  • HQ Location: London
  • LinkedIn® Page: www.linkedin.com
    138 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Senior Business Analyst
  • Top Industries: Banking, Telecommunications
  • Company Size: 36% Large, 34% Medium

What Do G2 Reviewers Say About Evam?

AI-generated summary from verified user reviews

Pros
  • Users commend Evam for its ease of use, featuring an intuitive interface that simplifies campaign design and execution.
  • Users value Evam for its real-time data handling and personalized campaign capabilities, enhancing their campaign management significantly.
  • Users value Evam for its intuitive design, enhancing campaign creation and execution with ease and efficiency.
  • Users appreciate the automation capabilities of Evam for creating streamlined and efficient marketing campaigns in real-time.
  • Users rave about the flexibility of Evam, enabling tailored solutions that adapt to diverse business needs and scales.
Cons
  • Users find the learning curve steep, as many features are complex and require significant effort to master.
  • Users find EVAM's system requires difficult learning, posing challenges for those lacking technical skills and experience.
  • Users find the steep learning curve of Evam challenging, especially those without a technical background.
  • Users find that complex features of Evam can be difficult to set up without prior technical knowledge.
  • Users find the interface of Evam not intuitive, complicating campaign creation and increasing the need for additional support.

What Are Recent G2 Reviews of Evam?

What Are G2 Users Discussing About Evam?

Validity Engage

Litmus is the enterprise marketing success platform that gives marketing teams the control, visibility, and confidence to execute high-performing email programs at scale. From pre-send testing to post-send analytics, Litmus eliminates the errors, inefficiencies, and blind spots that cost enterprise senders revenue and reputation. Trusted by marketing teams at the world's leading brands, Litmus integrates into existing enterprise workflows to accelerate production, enforce brand standards, and protect deliverability across every send. Core capabilities: Email previews across 100+ clients and devices. Validate exactly how every email renders in Gmail, Outlook, Apple Mail, on mobile, in dark mode, and across every major environment — before sending to millions of subscribers. Eliminate the rendering errors that damage brand credibility at scale. Automated pre-send QA. Run spam filter testing, link validation, image blocking checks, and accessibility scans within a single workflow. Enterprise teams ship in half the time and with fewer errors when quality checks are built into the process, not bolted on at the end. Deliverability and inbox placement monitoring. Track inbox placement rates by mailbox provider, monitor sender reputation in real time, and blocklist hits or authentication failures. Litmus surfaces the deliverability intelligence your ESP doesn't provide. Sender Certification. Be part of the industry's most trusted allowlist, backed by 24/7 monitoring and exclusive data relationships with mailbox providers worldwide. Certified senders reach the inbox with a level of assurance no other program delivers. Competitive Intelligence. Monitor competitor send volume, frequency, subject line strategies, and inbox placement. Give enterprise marketing teams the benchmarking data they need to make informed strategic decisions and stay ahead of the market. Enterprise collaboration and approvals. Manage multi-stakeholder review cycles inside a single platform. Centralize feedback, enforce approval workflows, and get campaigns through legal, compliance, and brand review without version chaos or scattered email threads. For enterprise organizations ready to scale further, Litmus is the foundation for Validity Engage — an AI-powered email execution platform that orchestrates the full email marketing workflow, from content creation through sending and optimization. Litmus is part of the Validity portfolio, alongside BriteVerify for contact data validation and DemandTools for Salesforce CRM data quality — giving enterprise revenue and marketing teams a connected solution for data integrity, email performance, and program execution.

Average Rating: 4.5/5.0

Total Reviews: 973

How Do G2 Users Rate Validity Engage?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.8/10 (Category avg: 8.8/10)
  • Ease of Use: 8.8/10 (Category avg: 8.8/10)
  • Quality of Support: 8.7/10 (Category avg: 9.2/10)

Who Is the Company Behind Validity Engage?

  • Seller: Validity Inc
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Boston, Massachusetts
  • Twitter: @TrustValidity
    1,151 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    350 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Email Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 44% Medium, 29% Small

What Do G2 Reviewers Say About Validity Engage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in Litmus, highlighting its intuitive interface and streamlined functionality.
  • Users value the dynamic previews of Litmus that enhance email rendering across various devices and clients.
  • Users commend Litmus for its user-friendly design and comprehensive email testing capabilities, which boost productivity and quality.
  • Users value the dynamic previews in Litmus that enhance email rendering visualization across various devices and clients.
  • Users value the user-friendly platform of Litmus, seamlessly managing clients and enhancing email campaign quality.
Cons
  • Users experience slow performance with Litmus, particularly with rendering email previews and updating changes.
  • Users highlight the missing features like an undo button and template sharing between sub-accounts as significant drawbacks.
  • Users express frustration with email client settings being inflexible, hindering customization and leading to trust issues with rendering accuracy.
  • Users find the email client settings too rigid, complicating the preview process and limiting flexibility in email management.
  • Users find the product expensive, especially for small teams, with many features locked behind higher pricing tiers.

What Are Recent G2 Reviews of Validity Engage?

What Are G2 Users Discussing About Validity Engage?

Iterable

Iterable is a software designed to power AI-driven customer engagement at enterprise scale across every channel. The software provides intelligent personalization, cross-channel journey orchestration, and campaign governance by leveraging AI to transform customer data into actionable, measurable experiences. It automates multi-channel engagement workflows and reduces the operational friction that slows enterprise marketing teams. Iterable addresses the challenge of balancing speed and control at scale by giving teams the flexibility to optimize performance while maintaining governance guardrails. The software supports global brands including Priceline, Fabletics, Blockchain, and Box, driving measurable growth through continuous performance optimization.

Average Rating: 4.4/5.0

Total Reviews: 814

How Do G2 Users Rate Iterable?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.4/10 (Category avg: 8.8/10)
  • Ease of Use: 8.4/10 (Category avg: 8.8/10)
  • Quality of Support: 8.8/10 (Category avg: 9.2/10)

Who Is the Company Behind Iterable?

  • Seller: Iterable
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • Twitter: @Iterable
    2,603 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    873 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Email Marketing Manager, Lifecycle Marketing Manager
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 54% Medium, 26% Small

What Do G2 Reviewers Say About Iterable?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Iterable, particularly appreciating the seamless onboarding and support from the team.
  • Users appreciate the intuitive design of Iterable, making campaign management and learning the platform effortless.
  • Users appreciate the helpful and knowledgeable customer support of Iterable, facilitating a smooth onboarding experience.
  • Users find Iterable's exceptional support and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness.
  • Users value the ease of automation in Iterable, enhancing their marketing efficiency and customer engagement effortlessly.
Cons
  • Users express frustration over missing features in Iterable, including NHI filters and HTML template export options.
  • Users find the learning curve for Iterable steep, especially regarding advanced segmentation and journey initiation.
  • Users find Iterable's limited features hinder usability and require workarounds for better campaign management.
  • Users find Iterable's interface not intuitive, leading to frustration and a steep learning curve for new users.
  • Users are frustrated by the limited customization in Iterable, impacting flexibility in dynamic fields and reporting.

What Are Recent G2 Reviews of Iterable?

What Are G2 Users Discussing About Iterable?

WebEngage

WebEngage is a software designed to simplify customer engagement and retention for businesses across digital channels through a full-stack Retention OS. The software provides real-time customer data unification, multi-channel journey automation, targeted campaign execution, and 1:1 personalization by leveraging AI-driven predictive models, dynamic micro-segmentation, and an intuitive drag-and-drop workflow builder. It automates personalized campaigns triggered by customer actions and predefined business events, and reduces the effort required to coordinate engagement across email, SMS, push notifications, and more. WebEngage addresses the challenge of customer churn and disjointed engagement by giving businesses a unified view of customer behavior and tools to intervene at the right moment with the right message. The software supports 800+ brands globally and is compatible with a wide range of ESP and MSP integrations, with offices spanning India, the Middle East and Africa, Southeast Asia, and South America.

Average Rating: 4.5/5.0

Total Reviews: 756

How Do G2 Users Rate WebEngage?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.8/10)
  • Ease of Use: 8.8/10 (Category avg: 8.8/10)
  • Quality of Support: 8.6/10 (Category avg: 9.2/10)

Who Is the Company Behind WebEngage?

  • Seller: WebEngage
  • Year Founded: 2011
  • HQ Location: Mumbai
  • Twitter: @webengage
    5,055 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    367 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Education Management
  • Company Size: 55% Medium, 27% Small

What Do G2 Reviewers Say About WebEngage?

AI-generated summary from verified user reviews

Pros
  • Users find WebEngage's interface easy to use, enhancing engagement and streamlining their marketing automation processes.
  • Users value the powerful analytics and segmentation features of WebEngage, enhancing campaign effectiveness and user insights.
  • Users commend the intuitive journey designer of WebEngage, streamlining complex marketing workflows effortlessly.
  • Users value the helpful support from WebEngage, enhancing their marketing automation experience and user engagement.
  • Users value the user-friendly features of WebEngage, enhancing accessibility and improving engagement through intuitive tools.
Cons
  • Users find the learning curve steep, making it challenging to fully utilize WebEngage's features effectively.
  • Users experience slow performance with loading segments and dashboard responsiveness, which can be quite inconvenient.
  • Users find the time-consuming loading times for segments and setups to be quite frustrating and inconvenient.
  • Users find missing features frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience.
  • Users experience a steep learning curve, finding the interface and setup complex for new users to navigate.

What Are Recent G2 Reviews of WebEngage?

Dotdigital

Dotdigital is a software designed to help marketing teams create connected, personalized customer experiences across every channel through marketing automation and data management. The software provides campaign building, audience segmentation, and journey automation across email, SMS, web, WhatsApp, and social by leveraging AI to predict intent, personalize messages, and improve performance. It automates multi-channel customer journeys and reduces reliance on disconnected tools by creating a single customer view through integrations with Shopify, Magento, and CRM platforms. Dotdigital addresses the challenge of fragmented marketing data and siloed channels by unifying customer data and enabling adaptive journeys for B2B, B2C, and non-profit audiences. The software supports more than 4,000 brands worldwide and holds ISO14001, ISO 27701, and ISO 27001 certifications, making it a reliable choice for teams prioritizing data privacy and sustainability.

Average Rating: 4.4/5.0

Total Reviews: 1,206

How Do G2 Users Rate Dotdigital?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.4/10 (Category avg: 8.8/10)
  • Ease of Use: 8.7/10 (Category avg: 8.8/10)
  • Quality of Support: 8.9/10 (Category avg: 9.2/10)

Who Is the Company Behind Dotdigital?

  • Seller: Dotdigital
  • Company Website:
  • Year Founded: 1999
  • HQ Location: London Bridge, London
  • Twitter: @dotdigital
    15,898 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    476 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Executive
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 46% Medium, 40% Small

What Do G2 Reviewers Say About Dotdigital?

AI-generated summary from verified user reviews

Pros
  • Users find Dotdigital's ease of use exceptional, simplifying campaign creation and database management for all teams.
  • Users commend Dotdigital's exceptional customer support, highlighting its responsiveness and helpfulness in resolving issues quickly.
  • Users value the comprehensive features of Dotdigital, enhancing their marketing strategies and audience segmentation effectively.
  • Users value the user-friendly interface and excellent support of Dotdigital, enhancing their email marketing experience significantly.
  • Users find Dotdigital's easy setup process seamless, aided by excellent onboarding and supportive customer assistance.
Cons
  • Users note several missing features in Dotdigital, including copy-pasting sections and advanced segmentation options.
  • Users find the learning curve steep due to initial complexities in setup and feature navigation.
  • Users find Dotdigital's limited features insufficient for advanced email journeys and reporting, hindering optimal functionality.
  • Users note limitations in reporting and onboarding, finding integration and template options initially overwhelming and lacking.
  • Users find Dotdigital has limited options for advanced segmentation and lacks flexibility for larger scale email efforts.

What Are Recent G2 Reviews of Dotdigital?

What Are G2 Users Discussing About Dotdigital?

Netcore Customer Engagement Platform

Netcore is an agentic marketing platform trusted by 6,500+ brands across 40 countries for customer engagement, marketing automation, and personalization. We help marketing teams in ecommerce, retail, BFSI, large enterprise, and D2C build profitable growth through meaningful, data-driven customer connections. Our all-in-one MarTech platform brings together everything marketers need to engage, convert, and retain customers across channels: email marketing, WhatsApp marketing, push notifications, SMS, in-app messaging, and web personalization. With customer data platform (CDP) capabilities, customer journey orchestration, AI-led product recommendations, and onsite search, Netcore puts the customer at the core of every campaign. Netcore brings AI agents into the marketer's workflow to automate campaign creation, customer segmentation, and 1:1 personalization at scale. With predictive analytics, A/B testing, and autonomous optimization, our agents help brands lift engagement rates, improve conversions, and maximize marketing ROI. Customers using our platform report measurable results, including up to 6X revenue uplift, 70X marketing-generated ROI, and 5X digital engagement. At global scale, Netcore powers 50 billion+ emails, 5 billion+ push notifications, 200 million+ WhatsApp messages, and 1 million+ AI-driven interactions every month. From email service provider capabilities to a complete customer lifecycle management (CLM) and customer engagement suite, Netcore helps you deliver the right message, on the right channel, at the right time. Looking for a fullstack customer engagement platform with agentic capabilities? Explore Netcore.

Average Rating: 4.5/5.0

Total Reviews: 564

How Do G2 Users Rate Netcore Customer Engagement Platform?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.0/10 (Category avg: 8.8/10)
  • Ease of Use: 8.9/10 (Category avg: 8.8/10)
  • Quality of Support: 9.0/10 (Category avg: 9.2/10)

Who Is the Company Behind Netcore Customer Engagement Platform?

  • Seller: Netcore Private Limited
  • Company Website:
  • Year Founded: 1998
  • HQ Location: Mumbai, IN
  • Twitter: @netcore_cloud
    1,828 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,278 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Insurance
  • Company Size: 49% Medium, 33% Large

What Do G2 Reviewers Say About Netcore Customer Engagement Platform?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Netcore's platform, especially the intuitive drag-and-drop journey builder.
  • Users value the helpful support provided by Netcore, enhancing engagement strategies and ensuring smooth implementation.
  • Users appreciate the intelligent automation and personalization capabilities of Netcore's platform for seamless omnichannel engagement.
  • Users value the responsive and dedicated customer support of Netcore, enhancing their overall experience with the platform.
  • Users value the intelligent automation and personalization features of Netcore, enhancing customer engagement across multiple channels.
Cons
  • Users face challenges due to missing features like timely reporting and comprehensive error explanations in campaigns.
  • Users find a slight learning curve with the interface, noting challenges in usability and journey creation.
  • Users experience slow performance when uploading large data or during peak email delivery times, affecting overall efficiency.
  • Users report slow loading times, which hinder performance and detract from the overall experience with the platform.
  • Users find the limited features of the Netcore platform restrict their ability to implement complex marketing strategies.

What Are Recent G2 Reviews of Netcore Customer Engagement Platform?

What Are G2 Users Discussing About Netcore Customer Engagement Platform?

Zeta Marketing Platform

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

Average Rating: 4.0/5.0

Total Reviews: 114

How Do G2 Users Rate Zeta Marketing Platform?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 7.5/10 (Category avg: 8.8/10)
  • Ease of Use: 7.7/10 (Category avg: 8.8/10)
  • Quality of Support: 7.9/10 (Category avg: 9.2/10)

Who Is the Company Behind Zeta Marketing Platform?

  • Seller: Zeta Global
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, NY
  • Twitter: @ZetaGlobal
    16,660 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,991 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 44% Medium, 38% Large

What Do G2 Reviewers Say About Zeta Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Zeta Marketing Platform, enhancing their campaign building and navigation experience.
  • Users value the responsive customer support of Zeta Marketing Platform, appreciating timely assistance and effective collaboration.
  • Users love the intuitive interface and efficient features of Zeta Marketing Platform, enhancing campaign management and performance.
  • Users appreciate the intuitive interface and efficient reporting, making campaign building quick and straightforward.
  • Users highlight the improved performance of email campaigns with Zeta, significantly reducing time to market.
Cons
  • Users find the learning curve steep, making dynamic personalization feel complicated and overwhelming, especially for beginners.
  • Users report campaign issues like slow loading, poor search functionality, and lacking folder structures complicating their experience.
  • Users note the missing features in Zeta Marketing Platform, leading to complexity and diminished user experience.
  • Users find Zeta Marketing Platform's complex usability makes it challenging to navigate and set up effectively.
  • Users experience poor usability with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface.

What Are Recent G2 Reviews of Zeta Marketing Platform?

What Are G2 Users Discussing About Zeta Marketing Platform?

AB Tasty

AB Tasty is a software designed to help brands build better digital experiences through optimization, personalization, and experimentation. The software provides web and API-based personalization, A/B testing, product recommendations, search optimization, and the market's only emotions-based segmentation solution by leveraging an all-in-one platform built for a unified approach to experience creation. It automates targeted experience delivery and reduces the friction of managing separate tools for experimentation, recommendations, and personalization. AB Tasty addresses the challenge of improving customer engagement and conversion rates by empowering brands to continuously test, learn, and optimize across digital touchpoints. The software supports over 1,100 brands including Kering, McDonald's, Ulta Beauty, L'Oreal, Disneyland Paris, and LVMH, with a global team and a strong customer-first focus.

Average Rating: 4.4/5.0

Total Reviews: 412

How Do G2 Users Rate AB Tasty?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.9/10 (Category avg: 8.8/10)
  • Ease of Use: 8.4/10 (Category avg: 8.8/10)
  • Quality of Support: 9.2/10 (Category avg: 9.2/10)

Who Is the Company Behind AB Tasty?

  • Seller: VWO AB Tasty
  • Company Website:
  • Year Founded: 2009
  • HQ Location: PARIS, France
  • Twitter: @ABTasty
    11,859 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    339 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Chef de projet digital
  • Top Industries: Retail, Cosmetics
  • Company Size: 51% Medium, 32% Large

What Do G2 Reviewers Say About AB Tasty?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AB Tasty, benefiting from its intuitive interface and comprehensive support.
  • Users value the highly responsive customer support from AB Tasty, which enhances testing and optimization processes.
  • Users value the flexibility and excellent support of AB Tasty, enabling quick and easy A/B test setup.
  • Users commend the helpful customer support and intuitive features of AB Tasty, enhancing testing efficiency and user experience.
  • Users appreciate the easy setup of AB Tasty, enabling quick testing and personalisation without extensive development skills.
Cons
  • Users note the absence of native integrations with Salesforce, complicating analytics and requiring manual workarounds.
  • Users face testing difficulties with AB Tasty, as the responsive features and visual editor sometimes do not function accurately.
  • Users find the difficult learning curve challenging, especially when trying to understand advanced features and statistical data.
  • Users find the learning curve steep, making it challenging to navigate and fully utilize AB Tasty's features.
  • Users express frustration over missing integrations, limiting analytics capabilities and complicating experiment tracking processes.

What Are Recent G2 Reviews of AB Tasty?

What Are G2 Users Discussing About AB Tasty?

VWO Testing

Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thousands of the world's leading enterprise brands like WMG, eBay, Ubisoft, Qualicorp, and others look to VWO for running and scaling their digital experimentation. VWO is the world’s leading web testing and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience. Gathering user insights, prioritizing hypotheses, planning a roadmap, conducting tests, analyzing results - VWO lets you cover the whole 9 yards. VWO is thoughtfully designed for ease of experimentation. You can launch a test within minutes without any help from IT. With certifications including BS and ISO, VWO is fully GDPR compliant and provides robust security by design and default. With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises! VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay and has helped more than 4,500 brands across the globe to run over 600,000 experiments to date.

Average Rating: 4.4/5.0

Total Reviews: 915

How Do G2 Users Rate VWO Testing?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 9.0/10 (Category avg: 9.2/10)

Who Is the Company Behind VWO Testing?

  • Seller: VWO AB Tasty
  • Year Founded: 2009
  • HQ Location: PARIS, France
  • Twitter: @ABTasty
    11,859 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    339 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 56% Medium, 26% Small

What Do G2 Reviewers Say About VWO Testing?

AI-generated summary from verified user reviews

Pros
  • Users highlight the user-friendly interface of VWO Testing, allowing for easy management and quick access to support.
  • Users appreciate the responsive customer support of VWO Testing, ensuring quick assistance during A/B testing processes.
  • Users appreciate the intuitive interface and visual editor of VWO, making A/B testing seamless and efficient.
  • Users find VWO Testing's easy setup helpful, facilitating quick and efficient A/B testing for all skill levels.
  • Users value the intuitive interface and seamless integration of VWO Testing, enhancing efficient A/B testing for teams.
Cons
  • Users feel VWO Testing has limited features, lacking comprehensive analytics and ease of data sharing for greater usability.
  • Users feel that VWO Testing lacks essential features like complete traffic analytics and easy data sharing options.
  • Users note the limitations in reporting and integration with other analytics tools hinder data accessibility and usability.
  • Users find the learning curve steep with VWO Testing, which can be overwhelming for newcomers to navigate effectively.
  • Users experience slow performance with VWO Testing, particularly when working with complex experiments or large datasets.

What Are Recent G2 Reviews of VWO Testing?

What Are G2 Users Discussing About VWO Testing?

Coveo

Coveo is the AI-Relevance platform behind intelligent search, recommendations, personalization, conversational experiences, and agentic AI. Coveo connects enterprise content across systems and uses AI to deliver the most relevant answers, information, and products for every user and context. Leading organizations use Coveo to improve self-service, drive revenue, boost productivity, and power trusted AI experiences across commerce, service, websites, and the workplace.

Average Rating: 4.3/5.0

Total Reviews: 142

How Do G2 Users Rate Coveo?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.1/10 (Category avg: 8.8/10)
  • Ease of Use: 8.0/10 (Category avg: 8.8/10)
  • Quality of Support: 8.8/10 (Category avg: 9.2/10)

Who Is the Company Behind Coveo?

  • Seller: Coveo Solutions Inc
  • Company Website:
  • Year Founded: 2005
  • HQ Location: Quebec City, Canada
  • Twitter: @coveo
    4,300 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    838 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Computer Software
  • Company Size: 54% Large, 39% Medium

What Do G2 Reviewers Say About Coveo?

AI-generated summary from verified user reviews

Pros
  • Users praise Coveo for its efficient search capabilities, delivering fast and relevant results across diverse data sources.
  • Users find Coveo's ease of use exceptional, benefiting from its straightforward setup and comprehensive documentation.
  • Users love the powerful search functionality of Coveo, noting it delivers fast, AI-driven results from diverse data sources.
  • Users value Coveo's analytics and reporting capabilities, providing valuable insights into customer behavior and search patterns.
  • Users appreciate the user-friendly AI features of Coveo, enhancing search experiences with personalized and contextual results.
Cons
  • Users find the learning curve of Coveo to be steep, often requiring additional resources for effective customization.
  • Users find the difficult learning curve requires time and resources, impacting their overall experience with Coveo.
  • Users find the learning difficulty with Coveo's setup and customization challenging, especially for first-time users.
  • Users find a high learning curve with Coveo, particularly during setup and configuration phases for first-time users.
  • Users report poor customer support, with inadequate issue notifications and misalignment in reporting causing frustration.

What Are Recent G2 Reviews of Coveo?

What Are G2 Users Discussing About Coveo?

Dynamic Yield

Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty. Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform. With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency. Dynamic Yield is a 6-time Gartner-recognized Leader in Personalization, with customers like McDonald’s, Synchrony, SKIMS, Ocado, ON, and Decathlon. Dynamic Yield has also been consistently voted by customers as G2 Leaders in Personalization and A/B Testing for several years.

Average Rating: 4.5/5.0

Total Reviews: 151

How Do G2 Users Rate Dynamic Yield?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 9.1/10 (Category avg: 9.2/10)

Who Is the Company Behind Dynamic Yield?

  • Seller: Mastercard
  • Year Founded: 1966
  • HQ Location: Purchase, NY
  • Twitter: @Mastercard
    491,448 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    49,372 employees on LinkedIn®
  • Ownership: NYSE - New York Stock Exchange

Who Uses This Product?

  • Who Uses This: Product Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 57% Medium, 29% Large

What Do G2 Reviewers Say About Dynamic Yield?

AI-generated summary from verified user reviews

Pros
  • Users praise the exceptional customer support from Dynamic Yield, which enhances the implementation and optimization processes significantly.
  • Users highlight the advanced personalization capabilities of Dynamic Yield, driving significant revenue growth and seamless experiences.
  • Users appreciate the easy A/B testing capabilities of Dynamic Yield, which enhance their personalization efforts and drive results.
  • Users value the real-time analytics of Dynamic Yield, facilitating informed decisions and enhancing conversion rates.
  • Users appreciate the automation features of Dynamic Yield, enhancing customer experiences with ease and powerful algorithms.
Cons
  • Users experience developer dependence, as custom codes and extensive integrations slow down the implementation process.
  • Users find the integration process time-consuming, needing page-by-page work and facing challenges with AB testing.
  • Users note limited built-in analytics capabilities in Dynamic Yield, requiring workarounds for comprehensive data insights.
  • Users find the UI clunky and buggy, leading to a frustrating experience with manual input and recommendations.
  • Users experience clunky and buggy UI issues, making manual input and specific product recommendations frustrating.

What Are Recent G2 Reviews of Dynamic Yield?

What Are G2 Users Discussing About Dynamic Yield?