Klaviyo
Klaviyo is a software designed to help B2C businesses grow by integrating marketing, analytics, and customer service into one unified solution. The software provides email marketing, SMS, RCS, push, WhatsApp, reviews, forms, and ad orchestration by leveraging unified customer data and built-in AI to optimize messages, segments, timing, and creative. It automates personalized, trigger-based customer journeys and reduces the need for extra tools or complex setup. Klaviyo addresses the challenge of fragmented marketing data by capturing every click, purchase, and conversation into a unified customer profile that powers smarter campaign decisions. The software supports omnichannel experiences for more than 170,000 businesses, with integrations across 400+ tools and analytics capabilities including RFM analysis, funnel reporting, and catalog insights.
Average Rating: 4.6/5.0
Total Reviews: 1,318
How Do G2 Users Rate Klaviyo?
- Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.2/10)
- Ease of Admin: 8.9/10 (Category avg: 8.8/10)
- Ease of Use: 8.6/10 (Category avg: 8.8/10)
- Quality of Support: 8.4/10 (Category avg: 9.3/10)
Who Is the Company Behind Klaviyo?
- Seller: Klaviyo
- Company Website:
- Year Founded: 2012
- HQ Location: Boston, Massachusetts
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Twitter: @klaviyo
22,042 Twitter followers -
LinkedIn® Page: www.linkedin.com
3,008 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Owner, Marketing Manager
- Top Industries: Retail, Marketing and Advertising
- Company Size: 80% Small, 16% Medium
What Do G2 Reviewers Say About Klaviyo?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Klaviyo, enabling intuitive navigation and efficient email and SMS distribution.
- Users value the powerful automation of Klaviyo, facilitating tailored campaigns that drive engagement and revenue effectively.
- Users find Klaviyo's powerful automation invaluable for creating tailored campaigns that enhance engagement and boost revenue.
- Users appreciate the easy integration of Klaviyo with various platforms, streamlining their marketing efforts effectively.
- Users appreciate the seamless integrations of Klaviyo, enhancing campaign scheduling and connectivity with platforms like Zapier.
Cons
- Users find Klaviyo to be expensive, which can be a barrier, especially for beginners.
- Users face a steep learning curve with Klaviyo, requiring considerable time to understand its platform effectively.
- Users find missing features in Klaviyo, particularly with SMS and search functions that limit functionality.
- Users find limited features in Klaviyo, with superficial updates and basic design options proving to be a drawback.
- Users face limited and slow customer support, especially on the free plan, impacting their experience significantly.
What Are Recent G2 Reviews of Klaviyo?
"Klaviyo’s Segmentation and Triggered Flows Streamlined Our Manufacturing Updates"
Rating: 4.5/5.0 stars
— Derek M.
"AI Composer and Segmentation Streamline Our CCPA-Compliant Voice-of-Customer Program"
Rating: 5.0/5.0 stars
— Karina W.
What Are G2 Users Discussing About Klaviyo?
- What is Klaviyo used for? - 2 comments
- What is UTM tracking Klaviyo? - 3 comments
- How do you integrate Klaviyo? - 1 comment, 1 upvote
- Does Klaviyo integrate with Shopify? - 2 comments
- Is Klaviyo a CRM?

