The Top 20 Easiest To Use Personalization Software

See the top Personalization Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

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Insider One

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 9.0

9.5

Meets Requirements

Average: 9.1

9.5

Customer Segment Breakdown

Small Business

28%

Mid Market

46%

Enterprise

26%

Evam

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.6

Ease of Use

Average: 9.0

9.5

Meets Requirements

Average: 9.1

9.7

Customer Segment Breakdown

Small Business

24%

Mid Market

36%

Enterprise

39%

Omnisend

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.0

9.3

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

92%

Mid Market

Enterprise

Brevo Marketing Platform

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.0

9.3

Meets Requirements

Average: 9.1

9.1

Customer Segment Breakdown

Small Business

84%

Mid Market

12%

Enterprise

Dotdigital

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

41%

Mid Market

45%

Enterprise

14%

Netcore Customer Engagement Platform

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.0

9.0

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

18%

Mid Market

48%

Enterprise

34%

edrone

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.0

9.2

Meets Requirements

Average: 9.1

9.4

Customer Segment Breakdown

Small Business

73%

Mid Market

26%

Enterprise

Duda

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.7

Ease of Use

Average: 9.0

9.3

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

87%

Mid Market

10%

Enterprise

Outgrow

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.6

Ease of Use

Average: 9.0

9.3

Meets Requirements

Average: 9.1

9.6

Customer Segment Breakdown

Small Business

80%

Mid Market

17%

Enterprise

#10

VWO Testing

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.0

8.6

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

26%

Mid Market

56%

Enterprise

18%

#11

AiTrillion

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.7

Ease of Use

Average: 9.0

9.8

Meets Requirements

Average: 9.1

9.8

Customer Segment Breakdown

Small Business

95%

Mid Market

Enterprise

#12

WebEngage

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

27%

Mid Market

56%

Enterprise

17%

#13

Autobound

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 9.0

9.4

Meets Requirements

Average: 9.1

9.4

Customer Segment Breakdown

Small Business

35%

Mid Market

48%

Enterprise

17%

#14

Iterable

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.0

8.6

Meets Requirements

Average: 9.1

8.4

Customer Segment Breakdown

Small Business

28%

Mid Market

55%

Enterprise

17%

#15

AB Tasty

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.0

8.6

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

17%

Mid Market

51%

Enterprise

31%

#16

Customer.io

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.7

Ease of Use

Average: 9.0

8.2

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

59%

Mid Market

37%

Enterprise

#17

Maestra

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

10.0

Ease of Use

Average: 9.0

8.6

Meets Requirements

Average: 9.1

9.6

Customer Segment Breakdown

Small Business

43%

Mid Market

49%

Enterprise

#18

Croct

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.0

Ease of Use

Average: 9.0

9.2

Meets Requirements

Average: 9.1

9.2

Customer Segment Breakdown

Small Business

11%

Mid Market

54%

Enterprise

35%

#19

Webflow

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.0

8.1

Meets Requirements

Average: 9.1

9.1

Customer Segment Breakdown

Small Business

70%

Mid Market

23%

Enterprise

#20

Klaviyo

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.3

Ease of Use

Average: 9.0

8.5

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

81%

Mid Market

17%

Enterprise