Top Free Personalization Software

How Many Personalization Software Products Does G2 Track?

Total Products under this Category: 253

Category Stats (Sep 2026)

  • Average Rating: 4.51/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: All In One Email (+5.56%) - Among all products in this category, All In One Email recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Personalization Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 38,300+ Authentic Reviews
  • 253+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Personalization Software

G2 Grid® for Personalization Software plotting products by satisfaction and market presence

Highlighted products: Insider One, Braze, Klaviyo, Agentforce Marketing (formerly Salesforce Marketing Cloud), Customer.io, Bloomreach, Dotdigital, and Iterable.

Underlying data: [Grid® JSON](https://www.g2.com/categories/personalization/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=dotdigital&focus%5B%5D=iterable)

Braze

Braze is a software designed to power customer engagement through composable intelligence and AI-driven personalization at every touchpoint. The software provides cross-channel messaging, journey orchestration, and AI-powered decisioning by leveraging BrazeAI, which activates agents, models, and features across the entire platform. It automates 1:1 personalized customer interactions and reduces the manual effort required to deliver timely, relevant experiences at scale. Braze addresses the challenge of disconnected customer communications by enabling brands to turn customer actions into autonomous, personalized interactions across every channel. The software supports use cases ranging from lifecycle marketing to conversion optimization, and is recognized as a Leader in marketing technology by industry analysts.

Average Rating: 4.5/5.0

Total Reviews: 1,726

How Do G2 Users Rate Braze?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.2/10)
  • Ease of Admin: 8.5/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 8.4/10 (Category avg: 9.3/10)

Who Is the Company Behind Braze?

  • Seller: Braze
  • Company Website:
  • Year Founded: 2011
  • HQ Location: New York
  • Twitter: @Braze
    16,323 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,363 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, CRM Specialist
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 53% Medium, 27% Large

What Do G2 Reviewers Say About Braze?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Braze, highlighting its intuitive interface and clear documentation for effortless learning.
  • Users find Braze to be exceptionally intuitive and user-friendly, facilitating easy learning and campaign creation.
  • Users appreciate the effortless automation capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization.
  • Users praise Braze's responsive customer support, highlighting the ease of collaboration and implementation throughout their experience.
  • Users appreciate the multi-channel management of Braze, enjoying its stability and intuitive features across different markets.
Cons
  • Users face a challenging learning curve with Braze, especially with advanced features and technical coding skills required.
  • Users regret the lack of a mobile app wallet solution, which limits user engagement and complicates reporting processes.
  • Users find Braze's complexity and pricing transparency limiting, especially for simple survey applications and segment management.
  • Users find Braze's limited features hinder effective analytics and feedback gathering, making it complex for basic use.
  • Users experience a steep learning curve with Braze, finding the onboarding and advanced features overwhelming at times.

What Are Recent G2 Reviews of Braze?

Klaviyo

Klaviyo is a software designed to help B2C businesses grow by integrating marketing, analytics, and customer service into one unified solution. The software provides email marketing, SMS, RCS, push, WhatsApp, reviews, forms, and ad orchestration by leveraging unified customer data and built-in AI to optimize messages, segments, timing, and creative. It automates personalized, trigger-based customer journeys and reduces the need for extra tools or complex setup. Klaviyo addresses the challenge of fragmented marketing data by capturing every click, purchase, and conversation into a unified customer profile that powers smarter campaign decisions. The software supports omnichannel experiences for more than 170,000 businesses, with integrations across 400+ tools and analytics capabilities including RFM analysis, funnel reporting, and catalog insights.

Average Rating: 4.6/5.0

Total Reviews: 1,316

How Do G2 Users Rate Klaviyo?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.2/10)
  • Ease of Admin: 8.9/10 (Category avg: 8.8/10)
  • Ease of Use: 8.6/10 (Category avg: 8.8/10)
  • Quality of Support: 8.4/10 (Category avg: 9.3/10)

Who Is the Company Behind Klaviyo?

  • Seller: Klaviyo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Boston, Massachusetts
  • Twitter: @klaviyo
    22,042 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,983 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 81% Small, 16% Medium

What Do G2 Reviewers Say About Klaviyo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Klaviyo, enabling intuitive navigation and efficient email and SMS distribution.
  • Users value the powerful automation of Klaviyo, facilitating tailored campaigns that drive engagement and revenue effectively.
  • Users find Klaviyo's powerful automation invaluable for creating tailored campaigns that enhance engagement and boost revenue.
  • Users appreciate the easy integration of Klaviyo with various platforms, streamlining their marketing efforts effectively.
  • Users appreciate the seamless integrations of Klaviyo, enhancing campaign scheduling and connectivity with platforms like Zapier.
Cons
  • Users find Klaviyo to be expensive, which can be a barrier, especially for beginners.
  • Users face a steep learning curve with Klaviyo, requiring considerable time to understand its platform effectively.
  • Users find missing features in Klaviyo, particularly with SMS and search functions that limit functionality.
  • Users find limited features in Klaviyo, with superficial updates and basic design options proving to be a drawback.
  • Users face limited and slow customer support, especially on the free plan, impacting their experience significantly.

What Are Recent G2 Reviews of Klaviyo?

What Are G2 Users Discussing About Klaviyo?

Customer.io

Customer.io is a software designed to help tech-savvy organizations create personalized customer journeys that engage, convert, and scale. The software provides multi-channel messaging across email, in-app, push, SMS, and webhooks by leveraging first-party data and a suite of integrated products including Journeys, Data Pipelines, and Parcel. It automates trigger-based messaging workflows and reduces the complexity of coordinating communication across multiple channels from separate tools. Customer.io addresses the challenge of disconnected customer data and messaging by unifying automation, a customer data platform, and an email code editor into one cohesive platform. The software supports more than 7,500 brands with scalable messaging automation and has been recognized as a G2 Best Software award winner in the Marketing and Digital Advertising Products category.

Average Rating: 4.4/5.0

Total Reviews: 888

How Do G2 Users Rate Customer.io?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.2/10)
  • Ease of Admin: 8.6/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 8.6/10 (Category avg: 9.3/10)

Who Is the Company Behind Customer.io?

  • Seller: Customer.io
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Portland, OR
  • Twitter: @CustomerIO
    4,948 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    574 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Product Manager
  • Top Industries: Computer Software, Financial Services
  • Company Size: 55% Small, 36% Medium

What Do G2 Reviewers Say About Customer.io?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Customer.io, highlighting its familiar UX/UI and seamless functionality.
  • Users appreciate the automation capabilities of Customer.io, simplifying personalized marketing campaigns based on customer behavior.
  • Users highlight the helpful customer support of Customer.io, enhancing their ease of use and overall experience.
  • Users appreciate the versatile and powerful features of Customer.io, enhancing their email campaigns and marketing effectiveness.
  • Users value the helpful support provided by Customer.io, enhancing their overall experience with the platform.
Cons
  • Users find the learning curve steep, with challenges in reporting and product integration affecting usability.
  • Users find the limited reporting capabilities of Customer.io frustrating, necessitating workarounds for deeper insights.
  • Users find limited features in Customer.io, particularly lacking advanced analytics and specific performance insights for emails.
  • Users find Customer.io to be not intuitive, struggling with its complex navigation and confusing segmentation features.
  • Users desire more flexibility in organizing campaigns and face limitations that complicate workflow and usability.

What Are Recent G2 Reviews of Customer.io?

What Are G2 Users Discussing About Customer.io?

Dotdigital

Dotdigital is a software designed to help marketing teams create connected, personalized customer experiences across every channel through marketing automation and data management. The software provides campaign building, audience segmentation, and journey automation across email, SMS, web, WhatsApp, and social by leveraging AI to predict intent, personalize messages, and improve performance. It automates multi-channel customer journeys and reduces reliance on disconnected tools by creating a single customer view through integrations with Shopify, Magento, and CRM platforms. Dotdigital addresses the challenge of fragmented marketing data and siloed channels by unifying customer data and enabling adaptive journeys for B2B, B2C, and non-profit audiences. The software supports more than 4,000 brands worldwide and holds ISO14001, ISO 27701, and ISO 27001 certifications, making it a reliable choice for teams prioritizing data privacy and sustainability.

Average Rating: 4.4/5.0

Total Reviews: 1,212

How Do G2 Users Rate Dotdigital?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.2/10)
  • Ease of Admin: 8.4/10 (Category avg: 8.8/10)
  • Ease of Use: 8.7/10 (Category avg: 8.8/10)
  • Quality of Support: 8.9/10 (Category avg: 9.3/10)

Who Is the Company Behind Dotdigital?

  • Seller: Dotdigital
  • Company Website:
  • Year Founded: 1999
  • HQ Location: London Bridge, London
  • Twitter: @dotdigital
    15,898 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    468 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Executive
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 46% Medium, 40% Small

What Do G2 Reviewers Say About Dotdigital?

AI-generated summary from verified user reviews

Pros
  • Users praise Dotdigital for its ease of use, making campaign management and audience segmentation straightforward and efficient.
  • Users praise Dotdigital for its outstanding customer support, consistently providing quick and helpful assistance when needed.
  • Users appreciate the outstanding support from Dotdigital, making setup easy and ensuring a smooth experience.
  • Users value Dotdigital for its user-friendly interface, helpful support, and effective email marketing features.
  • Users value the extensive customization options and powerful integrations in Dotdigital, enhancing their marketing strategies and campaign effectiveness.
Cons
  • Users note a lack of missing features like advanced segmentation and easier editing options in Dotdigital.
  • Users face a steep learning curve with Dotdigital's setup, making onboarding intensive and time-consuming.
  • Users find Dotdigital's limited features restrictive, impacting email journey versions and reporting adaptability.
  • Users find the image library cumbersome and have issues integrating Dotdigital with Adobe Commerce effectively.
  • Users experience email issues with Dotdigital, including reporting challenges and limitations in segmentation and template options.

What Are Recent G2 Reviews of Dotdigital?

What Are G2 Users Discussing About Dotdigital?

Brevo Marketing Platform

Brevo Marketing Platform (formerly Sendinblue) is a software designed to help growing businesses scale faster through an affordable, all-in-one marketing and CRM stack. The software provides multi-channel campaign management across email, WhatsApp, SMS, web push, and Facebook ads, as well as transactional messaging, marketing automation, live chat, and a sales CRM by leveraging a unified platform that connects all customer interaction tools. It automates marketing activities to deliver the right message at the right time and reduces the need for multiple disconnected marketing and sales applications. Brevo Marketing Platform addresses the challenge of costly, fragmented martech stacks by enabling businesses to select only the products they need and pay for what they use. The software supports over 500,000 businesses worldwide with capabilities spanning lead tracking, meeting scheduling, e-commerce retention analysis, and a cloud-based phone system.

Average Rating: 4.5/5.0

Total Reviews: 2,563

How Do G2 Users Rate Brevo Marketing Platform?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.2/10)
  • Ease of Admin: 9.0/10 (Category avg: 8.8/10)
  • Ease of Use: 9.0/10 (Category avg: 8.8/10)
  • Quality of Support: 8.7/10 (Category avg: 9.3/10)

Who Is the Company Behind Brevo Marketing Platform?

  • Seller: Brevo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Paris
  • Twitter: @brevo_official
    16,032 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    880 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 84% Small, 13% Medium

What Do G2 Reviewers Say About Brevo Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Brevo, finding it straightforward to navigate and manage their marketing efforts.
  • Users appreciate the easy campaign scheduling and automation features of Brevo, making email marketing efficient and effective.
  • Users find Brevo Marketing Platform's easy setup and automation features greatly enhance their email marketing experience.
  • Users appreciate the convenient and efficient email marketing features of Brevo, making automation and scheduling a breeze.
  • Users appreciate the simplicity of Brevo, noting its ease in creating effective marketing campaigns without complexity.
Cons
  • Users find the missing features in Brevo's automation and design limits frustrating for complex marketing tasks.
  • Users note the limited features in Brevo, particularly in customization and automation options, affecting functionality.
  • Users find the limited customization options restrict their ability to create unique and visually appealing designs.
  • Users find the learning curve steep initially, with some features feeling unintuitive for beginners.
  • Users find Brevo Marketing Platform expensive, especially with rising SMS costs and navigating complex pricing tiers.

What Are Recent G2 Reviews of Brevo Marketing Platform?

What Are G2 Users Discussing About Brevo Marketing Platform?

Duda

Duda is a software designed to empower digital marketing agencies and SaaS companies to build and manage their customers' digital presence at scale. The software provides website development, ecommerce, client management, SEO, automation, and white labeling capabilities by leveraging an award-winning low-code, no-code platform built for agency productivity. It automates repetitive site-building and client management workflows and reduces the time required to launch and maintain client websites. Duda addresses the challenge of scaling web development operations by giving agencies and SaaS companies a single platform to manage multiple client sites with consistent quality. The software supports unprecedented growth for agencies through flexible customization options, white labeling, and an extensive range of built-in capabilities.

Average Rating: 4.6/5.0

Total Reviews: 748

How Do G2 Users Rate Duda?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.2/10)
  • Ease of Admin: 9.3/10 (Category avg: 8.8/10)
  • Ease of Use: 9.2/10 (Category avg: 8.8/10)
  • Quality of Support: 9.3/10 (Category avg: 9.3/10)

Who Is the Company Behind Duda?

  • Seller: Duda
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Palo Alto, CA
  • Twitter: @DudaPlatform
    13,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    464 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Design
  • Company Size: 87% Small, 10% Medium

What Do G2 Reviewers Say About Duda?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Duda, highlighting its intuitive design and excellent customer support.
  • Users commend Duda for its outstanding customer support, which enhances their agency experience and streamlines service delivery.
  • Users appreciate the easy creation process in Duda, enabling seamless website building and client management for agencies.
  • Users appreciate Duda's strong support for agencies, ease of use, and reliable customer service, enhancing overall efficiency.
  • Users love Duda's intuitive design, praising its ease of use and powerful connectivity tools for web development.
Cons
  • Users find the limited customization options of Duda restrictive, impacting design flexibility and user experience.
  • Users find Duda’s limited features restricts design flexibility and doesn’t meet modern expectations for individual use.
  • Users find the missing features on Duda limit design flexibility and advanced customization options compared to competitors.
  • Users feel a lack of customization in Duda, finding design flexibility limited and features outdated for individual use.
  • Users find the learning curve steep, particularly if transitioning from other website builders like WordPress.

What Are Recent G2 Reviews of Duda?

What Are G2 Users Discussing About Duda?

Moosend

Moosend is an affordable, intuitive email marketing and marketing automation platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 130+ email templates, automation recipes, and AI Writer, users can set up their campaigns right away. And they can rest assured emails will reach the inbox as Moosend scores a 98% deliverability rate. They can also use advanced features like Audience Discovery to get smart segments based on customer behavior, transactional emails to send important updates at the right time, and custom reports to track the numbers they need. Users can pick a pricing plan that works for them. Or, create a custom plan with add-ons of their choice. No matter their plan, they can reach the support team through email or chat and get advice on how to optimize their campaigns. Finally, Moosend is GDPR and ISO-27001 compliant and follows all the latest security standards to guarantee customer data remains safe. Try Moosend's core features for free: https://moosend.com/register/ Get a Custom Quote: https://moosend.com/contact-us/sales/

Average Rating: 4.6/5.0

Total Reviews: 722

How Do G2 Users Rate Moosend?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.2/10)
  • Ease of Admin: 9.1/10 (Category avg: 8.8/10)
  • Ease of Use: 9.2/10 (Category avg: 8.8/10)
  • Quality of Support: 9.2/10 (Category avg: 9.3/10)

Who Is the Company Behind Moosend?

  • Seller: Constant Contact
  • Company Website:
  • Year Founded: 1995
  • HQ Location: Waltham, US
  • Twitter: @ConstantContact
    67,137 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,156 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 82% Small, 14% Medium

What Do G2 Reviewers Say About Moosend?

AI-generated summary from verified user reviews

Pros
  • Users find Moosend to have a user-friendly interface, making email marketing easy even for beginners.
  • Users find it easy to create great-looking campaigns with Moosend's clean templates and intuitive design tools.
  • Users appreciate the solid and immediate customer support of Moosend, enhancing their overall experience and learning curve.
  • Users appreciate the user-friendly design and quick setup of Moosend, making email marketing accessible for everyone.
  • Users appreciate the user-friendly interface of Moosend, which simplifies the email marketing experience significantly.
Cons
  • Users find the limited templates in Moosend restrict their creativity and desire for modern, aesthetic options.
  • Users find Moosend lacking in features and customizability, which hinders their overall efficiency and creativity.
  • Users often experience poor customer support, especially with unhelpful and condescending email responses affecting their experience.
  • Users note a steep learning curve with Moosend's advanced features and email campaign settings requiring time to master.
  • Users find Moosend has limited features, particularly with outdated templates and basic reporting compared to competitors.

What Are Recent G2 Reviews of Moosend?

What Are G2 Users Discussing About Moosend?

Campaign Monitor

Campaign Monitor by Marigold is an email marketing platform for marketers and solopreneurs who own campaign creation end to end. Alongside email it supports transactional email, signup forms, SMS, social and a website builder. Marketing Studio is its AI campaign generator, carrying a campaign from brief to finished asset in a single workflow. It has five components: - Email Workspace generates an on-brand email campaign tailored to a goal you select. - Creative Lab lets you describe, generate, and refine custom imagery inside the email builder, removing the lead time of commissioned creative. - Brand Hub pulls your logo, colors, imagery, and tone of voice directly from your website and applies them automatically to every campaign and visual you generate. - Translation produces a translated version of a campaign in one click, leaving the original untouched. - Social Suite converts a finished email campaign into a ready-to-publish Instagram post with copy, hashtags, and an image you can adjust before it goes live. Everything Marketing Studio generates is editable before publishing. Marketing Studio is included with Essentials and Premier plans, with limited access on Lite and during the free trial. It is currently available to direct Campaign Monitor customers; agency access is not yet supported. Four further AI capabilities sit across the platform. AI Writer drafts subject lines, preview text, and body copy, and adapts existing copy for new audiences. AI Email Booster scans a finished email, infers its goal, and recommends design and copy changes drawn from industry best practice, each applied or undone in one click. Segment Mapper builds audience segments from a plain-language description rather than filter logic, and offers prebuilt Idea segments as a starting point. Marketing Monitor benchmarks each campaign against industry performance data, suggests tactics against the goal set for that send, and reports back on whether applied changes worked. The core platform covers a drag-and-drop template builder with a free template library, a visual journey designer for multi-step automation, engagement-based and behavioral segmentation, dynamic personalization, and dashboards reporting across campaigns, automated journeys, and transactional sends. A documented API and prebuilt integrations connect Campaign Monitor to existing systems. Campaign Monitor is used by small and mid-sized businesses, nonprofits, and marketing agencies, with industry-specific use in retail, media and entertainment, publishing, technology, and travel and hospitality. Customers include Nike, the World Health Organization, the Australian Red Cross, iHeartMedia, and the Chicago Sun-Times. Security and compliance documentation is published in the Campaign Monitor Trust Center.

Average Rating: 4.1/5.0

Total Reviews: 708

How Do G2 Users Rate Campaign Monitor?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.2/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.8/10)
  • Ease of Use: 8.6/10 (Category avg: 8.8/10)
  • Quality of Support: 8.2/10 (Category avg: 9.3/10)

Who Is the Company Behind Campaign Monitor?

  • Seller: Marigold
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Nashville, US
  • LinkedIn® Page: www.linkedin.com
    965 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Specialist
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 55% Small, 32% Medium

What Do G2 Reviewers Say About Campaign Monitor?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Campaign Monitor, appreciating its user-friendly interface and straightforward navigation.
  • Users appreciate the user-friendly interface of Campaign Monitor, enabling quick adoption and efficient use by all team members.
  • Users highlight the easy setup of Campaign Monitor, making email creation and automation a breeze for teams.
  • Users appreciate the intuitive interface of Campaign Monitor, making it simple to navigate and manage email campaigns.
  • Users praise the user-friendly interface of Campaign Monitor, enhancing ease of navigation and team efficiency.
Cons
  • Users find missing features like limited insights and template exports hinder their overall experience with Campaign Monitor.
  • Users face email issues such as limited tracking options and difficulties importing fonts, impacting their campaign management.
  • Users find email management cumbersome, facing issues with tagging, reporting, and sorting capabilities.
  • Users experience campaign issues including bugs and email delivery delays, causing stress and uncertainty in operations.
  • Users note limited features, especially for advanced automation and larger subscriber lists, impacting overall capabilities.

What Are Recent G2 Reviews of Campaign Monitor?

What Are G2 Users Discussing About Campaign Monitor?

Experro

Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, discovery, and content — hyper-personalized for every shopper and automatically optimized to drive key business KPIs. Trusted by leading B2C, B2B, and DTC brands, Experro creates intelligent, intent-driven journeys by analyzing real-time shopper behavior and surfacing high-performing products through advanced text and image search. Built to maximize AOV, profitability, and customer satisfaction, Experro empowers eCommerce teams with AI-driven tools and automation, eliminating busywork and accelerating growth.

Average Rating: 4.8/5.0

Total Reviews: 48

How Do G2 Users Rate Experro?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.2/10)
  • Ease of Admin: 10.0/10 (Category avg: 8.8/10)
  • Ease of Use: 9.8/10 (Category avg: 8.8/10)
  • Quality of Support: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Experro?

  • Seller: RapidOps, Inc.
  • Year Founded: 2008
  • HQ Location: Charlotte, North Carolina
  • Twitter: @rapid_ops
    992 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    272 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Apparel & Fashion
  • Company Size: 60% Medium, 23% Small

What Do G2 Reviewers Say About Experro?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Experro, appreciating its intuitive interface and streamlined workflow for compliance tasks.
  • Users praise Experro for its integrated compliance workspace, which enhances efficiency and streamlines team collaboration.
  • Users value the AI-powered search functionality of Experro, enhancing product discovery with speed and accuracy.
  • Users value the comprehensive analytics of Experro, enabling efficient compliance tracking and enhancing overall performance insights.
  • Users value the efficiency in data analysis and accurate product discovery that Experro delivers, enhancing the overall experience.
Cons
  • Users find the learning curve challenging due to the platform's complexity, requiring time to adapt effectively.
  • Users find a steep learning curve in Experro, requiring time to grasp advanced features and technical aspects.
  • Users find poor documentation frustrating, often wishing for more detailed guides and tutorials to enhance their experience.
  • Users find the high learning curve of Experro challenging, especially for new team members adjusting to its depth.
  • Users find the learning curve steep, especially when navigating complex features and advanced configurations in Experro.

What Are Recent G2 Reviews of Experro?

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions. Designed for marketing, customer experience and digital engagement teams, SAS Customer Intelligence 360 helps organizations build stronger customer relationships by delivering the right message, offer or experience at the right time. Marketers can create and activate audiences, orchestrate omnichannel customer journeys, manage communications across digital and offline channels, and optimize engagement using AI, analytics and real-time decisioning. Unlike traditional marketing clouds, SAS Customer Intelligence 360 uses a flexible hybrid data architecture that allows organizations to access and activate customer data where it resides, whether in the cloud, on premises or within existing MarTech solutions. This approach reduces data movement, simplifies integrations and helps organizations maximize the value of their existing technology investments. The platform provides marketers with a comprehensive view of customer behavior by combining online and offline interactions, digital activity, customer attributes and business data. Embedded AI, analytics and decision intelligence help organizations identify audiences, personalize engagement, determine next-best actions and continuously optimize customer experiences at scale. Whether modernizing legacy MarTech, enhancing an existing marketing ecosystem or pursuing a composable customer engagement strategy, organizations use SAS Customer Intelligence 360 to improve customer acquisition, retention, loyalty and lifetime value through more relevant and meaningful customer interactions.

Average Rating: 4.4/5.0

Total Reviews: 145

How Do G2 Users Rate SAS Customer Intelligence 360?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.2/10)
  • Ease of Admin: 7.5/10 (Category avg: 8.8/10)
  • Ease of Use: 8.5/10 (Category avg: 8.8/10)
  • Quality of Support: 8.8/10 (Category avg: 9.3/10)

Who Is the Company Behind SAS Customer Intelligence 360?

  • Seller: SAS Institute Inc.
  • Company Website:
  • Year Founded: 1976
  • HQ Location: Cary, NC
  • Twitter: @SASsoftware
    60,863 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    15,122 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Banking
  • Company Size: 46% Medium, 34% Large

What Do G2 Reviewers Say About SAS Customer Intelligence 360?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in SAS Customer Intelligence 360, enhancing their data management and analysis experience.
  • Users value the comprehensive insights offered by SAS Customer Intelligence 360, enhancing their marketing strategies and engagement.
  • Users value the advanced analytics of SAS Customer Intelligence 360, enhancing campaign effectiveness and audience targeting.
  • Users appreciate the comprehensive customer mapping features of SAS Customer Intelligence 360 for understanding customer interactions.
  • Users value the flexibility and automation of SAS Customer Intelligence 360 for creating tailored marketing strategies.
Cons
  • Users face a steep learning curve, finding the interface complex and requiring time to navigate effectively.
  • Users often face integration issues with SAS Customer Intelligence 360, making setup and data manipulation challenging.
  • Users find the product expensive, which affects their overall perception and willingness to invest in the software.
  • Users find the difficult setup of SAS Customer Intelligence 360 challenging, requiring training and time to fully integrate.
  • Users find the complexity of SAS Customer Intelligence 360 challenging, requiring additional training and support for effective use.

What Are Recent G2 Reviews of SAS Customer Intelligence 360?

What Are G2 Users Discussing About SAS Customer Intelligence 360?

Outgrow

Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over 1000 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so it's consistent with your brand and have your own interactive content ready in minutes.

Average Rating: 4.7/5.0

Total Reviews: 318

G2 Deal: 20% off annual plan for new users

20% Discount on Freelancer, Essentials, Business plans

Price: ~~$14-600/mo~~ → $11-480/mo

View this exclusive G2 deal

How Do G2 Users Rate Outgrow?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.2/10)
  • Ease of Admin: 9.4/10 (Category avg: 8.8/10)
  • Ease of Use: 9.3/10 (Category avg: 8.8/10)
  • Quality of Support: 9.5/10 (Category avg: 9.3/10)

Who Is the Company Behind Outgrow?

  • Seller: Outgrow
  • Company Website:
  • Year Founded: 2012
  • HQ Location: New York, NY
  • Twitter: @OutgrowCo
    3,719 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    52 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 79% Small, 17% Medium

What Do G2 Reviewers Say About Outgrow?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Outgrow, appreciating its intuitive design and quick setup for effective solutions.
  • Users commend the exceptional customer support of Outgrow, highlighting their responsiveness and helpfulness throughout the experience.
  • Users value Outgrow's comprehensive tools for quizzes and calculators, enhancing lead generation and user engagement effectively.
  • Users find Outgrow to be quick and easy to use, facilitating fast implementation and effective lead generation.
  • Users appreciate the easy setup of Outgrow, allowing for quick implementation and immediate engagement with customers.
Cons
  • Users find the learning curve of Outgrow challenging, particularly with navigation and various quiz types for new users.
  • Users find limited features in Outgrow, with basic designs and lacking advanced options for effective lead generation.
  • Users find the missing features in Outgrow's basic plan limit their functionality and customization options.
  • Users find the pricing of Outgrow to be expensive, making it hard to justify its value for low usage.
  • Users find limited customization options in Outgrow, leading to extra costs and basic-looking outputs.

What Are Recent G2 Reviews of Outgrow?

VWO Testing

Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thousands of the world's leading enterprise brands like WMG, eBay, Ubisoft, Qualicorp, and others look to VWO for running and scaling their digital experimentation. VWO is the world’s leading web testing and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience. Gathering user insights, prioritizing hypotheses, planning a roadmap, conducting tests, analyzing results - VWO lets you cover the whole 9 yards. VWO is thoughtfully designed for ease of experimentation. You can launch a test within minutes without any help from IT. With certifications including BS and ISO, VWO is fully GDPR compliant and provides robust security by design and default. With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises! VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay and has helped more than 4,500 brands across the globe to run over 600,000 experiments to date.

Average Rating: 4.4/5.0

Total Reviews: 915

How Do G2 Users Rate VWO Testing?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.2/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 9.0/10 (Category avg: 9.3/10)

Who Is the Company Behind VWO Testing?

  • Seller: Wingify
  • Year Founded: 2009
  • HQ Location: PARIS, France
  • Twitter: @ABTasty
    11,859 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    336 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 56% Medium, 26% Small

What Do G2 Reviewers Say About VWO Testing?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of VWO Testing, facilitating straightforward management and quick access to test results.
  • Users value the responsive customer support of VWO Testing, providing quick help whenever needed for testing success.
  • Users highlight the intuitive interface of VWO Testing, enabling quick and easy A/B test management for all skill levels.
  • Users love the easy setup of VWO Testing, making test management seamless for everyone, including non-technical users.
  • Users value the intuitive analytics integration in VWO Testing, streamlining A/B testing and enhancing decision-making capabilities.
Cons
  • Users find VWO's limited features hinder effective testing, requiring extra adjustments and impacting analysis capabilities.
  • Users highlight the missing features in VWO, such as incomplete traffic analytics and limited data sharing options.
  • Users note the limitations in reporting and integration with other analytics tools hinder data accessibility and usability.
  • Users find the learning curve steep with VWO Testing, which can be overwhelming for newcomers to navigate effectively.
  • Users experience slow performance with VWO Testing, particularly when managing complex experiments or large datasets.

What Are Recent G2 Reviews of VWO Testing?

What Are G2 Users Discussing About VWO Testing?

Contentful

Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape.

Average Rating: 4.3/5.0

Total Reviews: 375

How Do G2 Users Rate Contentful?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.2/10)
  • Ease of Admin: 8.5/10 (Category avg: 8.8/10)
  • Ease of Use: 8.4/10 (Category avg: 8.8/10)
  • Quality of Support: 8.5/10 (Category avg: 9.3/10)

Who Is the Company Behind Contentful?

  • Seller: Contentful
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Berlin
  • Twitter: @contentful
    31,822 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,035 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Senior Software Engineer
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 37% Medium, 33% Large

What Do G2 Reviewers Say About Contentful?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Contentful, appreciating its straightforward learning curve and flexible content management.
  • Users appreciate the flexibility of Contentful, enabling seamless content management across websites and apps with ease.
  • Users appreciate the ease of creation in Contentful, facilitating quick content updates and module management seamlessly.
  • Users value the easy creation process in Contentful, simplifying team collaboration and enhancing content management efficiency.
  • Users commend Contentful for its flexibility and robust features, enabling efficient content management and seamless integration.
Cons
  • Users find Contentful's pricing expensive, particularly challenging for small teams and beginners due to high costs.
  • Users find Contentful's complexity a hurdle, especially for non-technical users and small teams managing setup and features.
  • Users find the learning curve challenging, especially with initial setup and understanding content modeling for non-technical users.
  • Users find Contentful's limited features restrict their capabilities, impacting efficiency and increasing costs for integration.
  • Users find the steep learning curve of Contentful challenging, especially for non-technical team members during setup.

What Are Recent G2 Reviews of Contentful?

What Are G2 Users Discussing About Contentful?

Croct

Croct is a conversion optimization platform that includes a user profile explorer, audience segmentation, content personalization, AB testing, feature flag, real-time website analytics, and a component-based CMS for modern frameworks like Next.js and React. It helps product and growth teams scale UI and website optimization, enabling faster growth without over-relying on developers.

Average Rating: 4.7/5.0

Total Reviews: 48

How Do G2 Users Rate Croct?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.2/10)
  • Ease of Admin: 9.2/10 (Category avg: 8.8/10)
  • Ease of Use: 8.8/10 (Category avg: 8.8/10)
  • Quality of Support: 9.9/10 (Category avg: 9.3/10)

Who Is the Company Behind Croct?

  • Seller: Croct
  • Year Founded: 2020
  • HQ Location: Denver, Colorado, US
  • Twitter: @croct_tech
    133 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 56% Medium, 29% Large

What Do G2 Reviewers Say About Croct?

AI-generated summary from verified user reviews

Pros
  • Users rave about Croct's incredible customer support, which greatly enhances their experience and optimizes platform usage.
  • Users appreciate the personalization features of Croct, which enhance the user experience and boost conversion rates.
  • Users value the impressive ease of use of Croct, enabling rapid project launches and streamlined audience analysis.
  • Users appreciate the intuitive layout of Croct, making A/B testing easy for various marketing teams.
  • Users praise Croct for its impressive implementation ease, achieving quick project launches and seamless integration.
Cons
  • Users note a steep learning curve for advanced features, though support helps mitigate initial challenges.
  • Users find complexity in working with Slots and components, which can make initial setup and configuration challenging.
  • Some users struggle with the difficult setup process, requiring extra time and technical knowledge to configure properly.
  • Users find the complex features of Croct confusing, particularly with slots and iframe configurations.
  • Users find Croct to have significant limitations in functionality and require developer support for basic tasks.

What Are Recent G2 Reviews of Croct?

Webtrends Optimize

Webtrends Optimize is the highest rated A/B Testing platform on G2.com. In addition to A/B testing we also offer features like MVT, Personalisation, Social Proofing, Product Recommendations, Surveys & other CRO/UX tools (Urgency messaging, Exit Intent Pop-ups, Hello bars etc.), all wrapped up in integrations with your platforms for Analytics (GA4, Fullstory, Contentsquare etc.), Data Warehouses (Snowflake, Bigquery, Databricks, etc.) and CDPs (Shopify, Bloomreach, Salesforce etc.) Uniquely, Webtrends Optimize offers all of our features and tools in a single, all-inclusive package. That includes no limits on number of metrics captured, experiments run, users in the platform, etc. We also have the best-rated support team of all platforms, and guided onboarding to make sure you start on the right foot. There are no tiers, paywalls or upgrades required to access anything in the platform, and our SaaS licence pricing is based purely on the number of sessions your website gets, and scales appropriately as you grow. So, you always get access to everything, at a price that is fair.

Average Rating: 4.8/5.0

Total Reviews: 222

How Do G2 Users Rate Webtrends Optimize?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.2/10)
  • Ease of Admin: 9.4/10 (Category avg: 8.8/10)
  • Ease of Use: 9.0/10 (Category avg: 8.8/10)
  • Quality of Support: 9.7/10 (Category avg: 9.3/10)

Who Is the Company Behind Webtrends Optimize?

  • Seller: Webtrends Optimize
  • Year Founded: 2000
  • HQ Location: Egham, GB
  • Twitter: @WTOptimize
    189 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    35 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Leisure, Travel & Tourism, Marketing and Advertising
  • Company Size: 41% Medium, 40% Small

What Do G2 Reviewers Say About Webtrends Optimize?

AI-generated summary from verified user reviews

Pros
  • Users praise the exceptional customer support from Webtrends Optimize, highlighting their knowledge and responsiveness in partnership.
  • Users enjoy the user-friendly interface of Webtrends Optimize, making it accessible for both beginners and developers.
  • Users value the helpful support team at Webtrends Optimize, appreciating their responsiveness and willingness to assist.
  • Users value the easy setup of Webtrends Optimize, appreciating seamless integration and streamlined experimentation processes.
  • Users value the custom integrations offered by Webtrends Optimize, enhancing their ability to tailor the tool to specific needs.
Cons
  • Users find the learning curve challenging, with some features and documentation being less intuitive than expected.
  • Users find the difficult learning curve of Webtrends Optimize challenging, particularly with advanced features and documentation.
  • Users find that learning Webtrends Optimize can be challenging due to its complicated setup and documentation issues.
  • Users note a steep learning curve with Webtrends Optimize, particularly for those without a technical background.
  • Users find the dashboard overwhelming for smaller teams and seek better data export and audit trail functionalities.

What Are Recent G2 Reviews of Webtrends Optimize?

What Are G2 Users Discussing About Webtrends Optimize?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 14, 2026