AB Tasty Reviews & Product Details

AB Tasty has been awesome when it comes to testing and personalization. What's more the tool works without affecting the performance of the website thanks to its lightweight.

By running various tests on our website, apps, and other devices, it is always easy to know which design best suit our needs before final deployment and revisions - the tool saves us disappointments or costly mistakes.

Thanks to ease of testing strategies, we're able to optimize our conversion rates thanks to data-driven insights from our tests/experiments.

Finally I like that AB Tasty helps streamline workflows as it is easy to use and with AI and no code requirements, generating ideas and testing them is always easy. Review collected by and hosted on G2.com.

AB Tasty is one tool that has worked without fail. Has all features and particularly AI features makes it a must have. Review collected by and hosted on G2.com.

I really appreciate AB Tasty for its easy user tools that empower our marketing team to independently add and edit content on the website without developer assistance, saving us significant time. The tool provides direct data access, enhancing our ability to make informed decisions quickly. I find the AI tool particularly useful as it allows us to bring creative ideas to life without the need for CSS or HTML, thereby reducing reliance on development resources. Additionally, the AI tool and targeting capabilities are incredibly beneficial for our A/B testing, enabling precise audience segmentation and targeting, which is crucial given our high visitor volume. The ease of making modifications, such as adding countdown pop-ins or changing links for offers during events, is invaluable. Furthermore, the initial setup was quite straightforward, and the one-day training provided was incredibly helpful in getting us up to speed quickly. Review collected by and hosted on G2.com.

I dislike that when executing significant changes, the loading time becomes very long. This affects the accuracy and quality of tests, as the edits on the page appear unnatural or not native. Review collected by and hosted on G2.com.

What I use in this tool overall: personalization + Reco&Merch. The personalization/abtest part is very intuitive, campaigns can be launched very quickly. On the other hand, R&M requires a real logic to acquire, but once mastered, the feature becomes much more fluid and efficient.

The support is also worth mentioning as a positive point; in case the account manager is unavailable, the "chat" bubble in the tool instantly connects us with technical support. Review collected by and hosted on G2.com.

The implementation of the tool and the setup of the Reco & Merch section were a bit complex at the start, especially with a product catalog as varied and structured as ours. This required a period of adaptation, but once the logic was mastered, the tool works well. Review collected by and hosted on G2.com.

It has a simple and very organized interface that allows multiple profiles from the same team to work coordinated on the same tests. The functionalities and the level of customization for conducting segmented tests are very powerful, allowing you to integrate with your data layer to impact the users you need to impact. Review collected by and hosted on G2.com.

Not having the ability to have a repository of images, data tables, and/or other resources that you can upload to the tool for use in your A/B tests.

It would make the tool orders of magnitude more powerful and the tests more customizable if you could directly add these resources in AB/tasty to use them in the tests. Review collected by and hosted on G2.com.

I have been using ABTasty solution for many years. The site is user friendly, even non developers can use it to implement simple tests. For more complex tests, the possibilities are huge for the tech people in my team.

There often new releasesto improve the solution.

The report part is useful and clear.

I use also a lot the personalizations, very helpful for my business.

I always have a quick help if I need one. Review collected by and hosted on G2.com.

No real drawback. The only difficulty observed in the past months was with personalizations on special targets, but the problem may come from my datasystem. Review collected by and hosted on G2.com.

AB Tasty is magnificently helpful in assisting us launch different experiences, which makes marketers make suitable tests concerning their strategies

There are brilliant features from this app, including feature roll outs, multivariate tests, powerful personalization, among others.

AB Tasty ensures there is conventional integration with different analytical solutions, which brings a fruitful experience

The support guide that AB Tasty offers is reasonably helpful and quick, keeping customers more motivated

We use the app to make deep product choices and changes, with the aim of helping our brand grow Review collected by and hosted on G2.com.

AB Tasty has completed sophisticated set ip process, thy needs WYSIWYG editors and other professionals expertise

The operational campaigns become more tiresome when there are numerous tests conducted by this app Review collected by and hosted on G2.com.

AB Tasty has proven to be an exceptionally intuitive and efficient platform that greatly enhances our ability to execute and manage experiments with ease. The tool’s user-friendly interface allows our team to conduct tests swiftly and effectively, optimizing both speed and performance.

The AB Tasty team has provided outstanding training and ongoing support, ensuring that we are fully equipped to leverage the platform’s full potential. Their professionalism, responsiveness, and deep expertise have been instrumental in helping us achieve our testing and optimization objectives. We highly value our partnership with AB Tasty and would strongly recommend their services to any organization seeking a reliable and innovative experimentation solution. Review collected by and hosted on G2.com.

While the platform performs exceptionally well for most testing needs, we have encountered some limitations when creating more complex experiments and aligning user IDs with our internal identifiers. Review collected by and hosted on G2.com.

ABtasty's support of client and server side testing has enabled us to test both smaller scale CRO changes and larger project based site changes all within a single platform. The ability to push all this data into our existing CRM tools have allowed for in depth reporting and a greater understanding of our users. In addition to this the customer support provided on a bi-weekly basis from our CSM Lee has been crucial in driving out any pain points when approaching these tests. Review collected by and hosted on G2.com.

Abtasty's wysiwyg editor is not the most intuitive when compared to competitors, especially for less technical users with fewer edit options and a more convoluted QA process. In addition to this the client side reporting is missing some key features you'd expect to see in a testing platform such as a confidence measurement. Review collected by and hosted on G2.com.

This is a very transparent solution, where one understands the actions taken and the results obtained. The teams at AB Tasty are very responsive and attentive to our feedback and customer opinions. We carried out a successful Reco&Merch migration project together. Furthermore, continuous work is done on the improvement and development of this tool, which is very appreciable. Review collected by and hosted on G2.com.

There is still a lack of personalization (customer segmentation) in the Reco&Merch section and work on certain algorithms, but I know the teams are working on it. It's a shame that in the Reco&Merch section, we cannot directly conduct A/B tests on simple changes to algorithms or recommendation rules. Review collected by and hosted on G2.com.

AB Tasty keeps pushing experimentation forward. Always discovering new ways to make A/B testing smarter, faster, and more insightful. Their team is supportive, and genuinely customer-focused, which makes collaboration feel effortless.

I’ve tested several A/B testing tools over the years, but I always end up coming back to AB Tasty 😉 Review collected by and hosted on G2.com.

There’s little to dislike. If anything, I’d love to see more ways to get reliable insights from tests with smaller audiences that don’t reach standard statistical significance, though that’s a broader challenge across the entire experimentation field, not specific to AB Tasty. Review collected by and hosted on G2.com.