Campaign Monitor Reviews & Product Details

As the Operations Coordinator at Peakview Commercial Properties, I bounce between listing updates, broker lead follow-ups and document sharing every day. I test lots of SaaS tools, and Campaign Monitor is what I lean on to send market updates, property flyers and open house notices to investors, tenant prospects and our broker network. Before I started using it, I sent everything from Outlook and scribbled notes in a shared Excel sheet. I had no easy way to sort contacts by property type, and I could never tell if anyone actually read my messages. Earlier this quarter, we rolled out a warehouse space offering with our brokerage partner, Summit Realty Group. Back then, I sent that blast out to my entire contact list. People shopping for office suites got the warehouse flyer, and I got a pile of frustrated messages saying our emails were irrelevant clutter. Campaign Monitor’s list segmentation fixes that pain for me.

What I find most practical is how simple it is to build clean, branded real estate emails and lock in targeted send lists. I can tag contacts by what they are hunting for — industrial warehouse, retail space or office buildout. When we have a new listing or quarterly market snapshot, only the matching group gets the note. I can also check who opened the email and clicked the property link right inside the dashboard. Before this tool, I was totally blind after hitting send. I once shared a prime retail listing alert with Summit Realty Group and assumed they received it, but it went straight into their spam folder. That space was leased by another party before they even knew it existed. Now I can quickly spot contacts with zero engagement and circle back separately.

I also love how quickly I can pull a quick overview for our lead broker. They just want to see basic open and click numbers, and I don’t have to stitch together messy spreadsheets to get it. Our team is only 11–50 people, and we don’t have a dedicated marketing person. Campaign Monitor won’t replace the other tools I use for lead tracking and analytics, but it makes our client outreach far more reliable. It cuts down on those annoying mis-targeted emails, takes the guesswork out of follow-ups, and frees up my time to coordinate property documents and support our brokers. Review collected by and hosted on G2.com.

What grates on me most is just how unreliable its contact sync is with our lead database. I was hoping prospect preferences, target property types and lead progression status would sync over seamlessly, so my email segments stay up to date without constant manual intervention. A while back, we were pushing a brand-new industrial warehouse listing together with our partner Summit Realty Group. My plan was simple: grab every investor and tenant prospect actively searching for industrial space and feed them straight into a Campaign Monitor campaign. Much to my disappointment, the integration only carries across basic contact names and email addresses. None of my custom labels — things like “industrial investor”, “tenant looking for 5-year lease” or “prior site tour lead” — move over at all. That left me no choice but to pull a full contact export, strip out redundant columns, fix messy formatting and re-import the list by hand. I was swamped that afternoon, deep in sorting and finalizing lease paperwork for a separate retail property deal, and I missed a small subset of qualified investors on the list. Those prospects never received the warehouse listing alert, and the property got locked under contract before they even knew it hit the market.

I also find its reporting framework pretty restrictive when our brokers need to review outreach results. Our brokerage team regularly wants to see how engagement breaks down by lead origin, whether the lead came from Summit Realty referrals, our website inquiry form, or direct cold outreach. I make a point of tagging every contact as they enter the system, but Campaign Monitor’s built-in reporting doesn’t let me cross-compare these groups in one view. Last month, I sent our quarterly office market trend update to our full prospect pool. To work out which lead source generated the highest open and click rates, I had to download two separate CSV exports: one with campaign engagement data, and another contact roster with my source tags. I then spent ages matching each email address line by line inside Excel. It’s such tedious work, and it’s easy to make a careless error when I’m simultaneously updating online property listings, sorting shared deal files, and fixing access problems for our brokers. Review collected by and hosted on G2.com.

Campaignmonitor is a great software to use if you are looking to have an all in one solution for email campaigns. It is very easy to create an email campaign by using the drag-and-drop functionality, and we have found it to be great for new starters to be able to pick up, even with not a lot of prior experience. Review collected by and hosted on G2.com.

Even though the customisation options are good, it would always be better if there were more options to be able to edit your designs and be able to add more of your own customisation. An integration with design software like Canva would be very helpful. Review collected by and hosted on G2.com.

I chose Campaign Monitor because of its advanced segmentation abilities and also the simplicity of the drag-and-drop email builder. I love that I can segment customers based on who their contact is at the company, or based on where they're coming from; then, to speak to them in the language that resonates most with them.

The pricing seems fair, and the tracking is great by list or map. I've never had trouble integrating the list with other apps, and overall it is just a robust platform. But it is the segmentation and subsequent automation capabilities (to segments) that is the biggest advantage of CM over other options, imo. Review collected by and hosted on G2.com.

There are few annoyances; the builder is not perfect, but it's not far off. As good or better than most other email platforms. Review collected by and hosted on G2.com.

I appreciate Campaign Monitor's excellent list management capacities, which make organizing our mailing lists a breeze. We take advantage of the capacity to sort within lists, which are great for those opting in to just a portion of our publications. Campaign Monitor's analytics are also incredibly helpful for understanding what "works" in our email messaging, particularly the analytics around open rates, click rates, and which links are getting the most attention.

The clear templates are particularly valuable to us as we don't have an in-house graphic designer. Having the capacity for easy-to-modify templates means that we can create visually attractive messaging and publications without needing to hire external designers. Review collected by and hosted on G2.com.

Campaign Monitor is constantly updating and looking at new ways to help us distribute and display our work. This is great in terms of creating options, but has at times made user experience cumbersome as we have to learn new steps regularly. Review collected by and hosted on G2.com.

The user interface is clean and easy to navigate. The price is okay overall, although support used to be easier to reach than it is now. Review collected by and hosted on G2.com.

In some regards it is not really flexible, while overall the system is very robust and stable. For example if you use an e-mail subscription form and want the subscriber to receive a specific e-mail response upon subscribing, the second time, the same subscriber subscribes there is no way to send the same e-mail again to that person. In general it is also not really focussed on online store customers. Other platforms significantly more advanced in terms of feature set and integrations. Review collected by and hosted on G2.com.

I find the analytics pretty great for seeing how many people actually open the emails, who clicked one of the links in them, and just seeing what the actual engagement is. It's easy to see which campaigns are the most successful and helps us design our emails in a way that results in the most opens, the most clicks, and the least unsubscribes. I also think it's overall easier to use, with a super easy initial setup. It's all pretty much plug and play, where you just have to click through the right selections. Review collected by and hosted on G2.com.

It's not always easy to edit a single user. Sometimes we get requests to change from one email address to another. And you have to go find what list that user's in, change the address, delete the old. It'd be easier with more search features for the lists. Review collected by and hosted on G2.com.

Campaign Monitor has solid core features, especially for email design and reporting. The platform is reliable, and once you get familiar with it, it can handle most campaign needs effectively. Review collected by and hosted on G2.com.

The platform can feel unintuitive at times, with a learning curve that makes simple tasks more time-consuming than expected. While it’s capable overall, the user experience could be more streamlined. Review collected by and hosted on G2.com.

The user interface is intuitive, and the drag-and-drop email builder is straightforward to use without needing any HTML coding. There’s a solid library of customizable, pre-designed templates that makes it easy to maintain brand consistency. The list segmentation features and analytics dashboards are also strong, helping with accurate audience targeting and performance tracking. Review collected by and hosted on G2.com.

Pricing structure is a headache. Contact management can be fiddly and automation is not quite there. Review collected by and hosted on G2.com.

I think it's easy to use, we adapted this from our client so it's a lot easier for them to use. I think there could be more layout design elements to make the mailers seem more elevated. Review collected by and hosted on G2.com.

The cost per send is quite high, we would like to see more package solutions available. I've also found the support team to be slow when needed. Review collected by and hosted on G2.com.

As a Campaign Monitor reseller, I've always valued that it has stayed focused on email marketing and isn't trying to become a one-stop shop for everything digital, unlike its competitors. It does one thing and does it better than the rest. Review collected by and hosted on G2.com.

The only downsides I've experienced are keeping clients locked into a template and not letting them produce off-brand emails due to poor design decisions. Review collected by and hosted on G2.com.