Branch Pricing Overview

Branch does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

Branch's pricing is best suited for mid-market companies with 51 to 1,000 employees running multi-channel mobile app campaigns, based on G2 reviewer demographics. G2 reviews from industries like financial services, health and wellness, marketing and advertising, and e-commerce reflect strong adoption at this segment. Performance Pro suits performance marketers needing ROI analysis, fraud protection, and paid media attribution, while Engagement Pro fits teams focused on deep linking, QR codes, and owned-channel optimization. G2 reviewers from small businesses find Branch competitive versus AppsFlyer and Adjust, though some flag that MAU-based pricing can become costly as user bases scale beyond initial expectations.

Branch offers a free trial for evaluation, but its paid tiers, Performance Pro and Engagement Pro, require contacting the vendor for custom pricing. G2 reviewers note that Branch previously offered a free plan, but changes to the pricing model, including a shift to monthly active user-based billing, pushed many small businesses onto paid tiers. Branch's paid plans unlock advanced features like household and CTV ads measurement, fraud protection, cohort reporting, SEO app attribution, CDP data imports, and ad partner integrations. G2 users on free or lower-access plans report limited support responsiveness, while paid customers frequently highlight dedicated account managers and proactive technical assistance as key differentiators.

Branch is generally considered a strong value, particularly for mid-market and growing businesses. G2 reviewers consistently rate Branch 4.0 to 4.5 out of 5, with many citing competitive pricing compared to alternatives like AppsFlyer and Adjust. G2 users in logistics, financial services, and marketing frequently describe Branch as cost-effective for SMEs. However, cost concerns appear repeatedly in G2 reviews, especially among small businesses and enterprise users who find pricing high relative to usage. Some G2 reviewers note that Branch's pricing model favors full-service utilization, making it less ideal for companies with narrow use cases, though most agree the attribution accuracy and deep linking capabilities justify the investment.