What I value most is the human support. Beyond the platform itself—which provides great solutions and is an essential part of the product—the opportunity to work with people who are always willing to help is, in my opinion, its biggest differentiator. That level of partnership and responsiveness is what truly adds value. Review collected by and hosted on G2.com.

If I had to mention one thing, I'd love to see more flexibility in the charting options—for example, being able to combine bar and line charts in the same visualization.

That said, I've been using Singular for less than a month, so I'm still exploring the platform. I don't think I've used it long enough to give a comprehensive assessment of what I dislike, and I'm sure there are many features I haven't discovered yet. Review collected by and hosted on G2.com.

Singular is super useful because it brings all our marketing data into one place. It makes it really easy to track performance across different channels and quickly see what’s working and what’s not.

I especially like the flexible reporting and the ability to compare campaigns and ROAS without a lot of manual work. It saves a lot of time and helps us make faster decisions. Review collected by and hosted on G2.com.

Sometimes the platform can be a bit slow, especially when working with larger datasets or more detailed reports. It can slow down the workflow when you need quick insights.

Also, some advanced features like creative analytics require additional upgrades, which can be a downside if you want everything in one place without extra costs. Review collected by and hosted on G2.com.

Simple, easy to integrate, reliable and allows us to do full marketing attribution measuring performance across different channels. Support has been amazing and always available via email or Slack. Price for the same features was also very competitive versus other companies. UI is also easy to understand but the dashboard and charts need to be updated to be more modern. Review collected by and hosted on G2.com.

The UI needs to be improved to make the dashboard and charts more interactive and modern. I also find that sometimes I need to refresh the pages because it takes to long to bring up the data. Review collected by and hosted on G2.com.

What I like most about Singular is the ability to bring attribution, cost, and revenue data together in one place. The reporting is flexible and allows me to analyze performance across different games, partners, campaigns, countries, and operating systems. The platform makes it much easier to monitor campaigns, identify issues, and make data-driven optimization decisions. The support team is also responsive and helpful whenever we need assistance. Review collected by and hosted on G2.com.

One of the main limitations is the lack of an option to configure CPA payouts for agencies. In addition, the current CPE configuration is not flexible or effective enough for our needs, making it difficult to properly manage and track multi event-based campaigns. Review collected by and hosted on G2.com.

Singular does an excellent job unifying attribution and marketing data across all our networks into a single source of truth, which makes cross-channel analysis much faster and more reliable. The cohort and LTV reporting is particularly strong — it lets us track payback curves accurately (D7, D30, D180) without having to stitch together data manually from each network.

Another big plus is how well it handles iOS measurement post-ATT; the SKAdNetwork reporting and modeling give us confidence in a space where visibility is usually limited.

On top of that, the UI is genuinely intuitive and easy to navigate. For a lean team like ours, that matters a lot — we don't have a dedicated data/BI function, so being able to pull and interpret reports quickly without heavy technical overhead is a real advantage. It lowers the barrier for anyone on the team to jump in and get insights without needing to be a data specialist.

Finally, the support from our CSM has been excellent — responsive, proactive, and genuinely invested in helping us get the most out of the platform. That level of attention makes a real difference, especially for a team our size that relies on that guidance to make the most of the tool. Review collected by and hosted on G2.com.

The initial setup and SDK integration can be fairly complex, especially for a lean team without a dedicated data engineering resource — getting all the custom events, cost integrations, and network connections properly configured took more time than expected.

Additionally, some of the more advanced reporting and dashboard customization features have a learning curve, and building truly custom views sometimes requires reaching out to support rather than being fully self-serve. Faster turnaround on support tickets for edge cases (like network-specific cost import issues) would also be helpful. Review collected by and hosted on G2.com.

The team at Singular is knowledgeable, and the product is very customizable, allowing for a variety of use cases. The support team responds in a very timely manner, and I feel they're always on the forefront of introducing new features. Also, we can do a lot on Singular for measurement without relying on internal product or engineering teams to do extra work. The setup of Singular is easy and straightforward. Review collected by and hosted on G2.com.

I think the product's good as it is. However, it could be improved by coming up with AI innovations for automation and insights - like an AI campaign manager (automate repetitive work), AI data analyst (for any data-related topic), an AI Product Consultant (how to use singular better), new features aimed at placing more control into the marketing team's hands and not being reliant on product or engineering. The less we have to rely on product or engineering, the better it is. Review collected by and hosted on G2.com.

What I like most about Singular is how easy it is to use for day-to-day user acquisition. The platform is intuitive, so my team can quickly find what we need without a steep learning curve. It's also priced very competitively compared to other attribution platforms, which makes it a great value.

Another big plus is the support. Having a dedicated account manager who is responsive and brings in the right people whenever we need help has made working with Singular a smooth experience.

If I had to suggest one improvement, it would be around fraud detection. Strengthening those capabilities would make an already solid platform even better. Review collected by and hosted on G2.com.

If I had to point out one area for improvement, it would be attribution accuracy. As we scale across more channels, it becomes increasingly important to clearly understand how conversions are being attributed. I think Singular could do a better job with cross-channel attribution, especially when it comes to deduplicating probabilistic attribution and SKAN conversions. Improving this would give teams much more confidence in the numbers they use to make budget decisions. Review collected by and hosted on G2.com.

I find Singular incredibly useful for keeping track of my attributions across multiple ad platforms like TikTok and Meta in an organized manner. It provides a lot of insights into what's working and what's not, offering a granularity I wouldn't have otherwise. The MCP connection helps me automate some workflows and the analysis I do based on reporting, making it easier to connect data directly into the cloud for analysis. I also appreciate the customer support, particularly Alejandro, our account manager, who is really great. Having a designated Slack channel for support where we receive prompt answers to our questions and issues enhances my experience significantly. Review collected by and hosted on G2.com.

Nothing so far. I mean, as far as my job goes. Review collected by and hosted on G2.com.

The number of metrics and dimensions that can be included in a report.

Support team always ready to help with issues that we encounter.

Product is getting tailored to meet our needs.

We have a dedicated account manager who helps to solve our problems even faster. Review collected by and hosted on G2.com.

There are quite some limitations on the amount of data that can be extracted through the website dashboard; especially troublesome is the fact that there is no longer an option to extract Publisher level data across different apps/networks Review collected by and hosted on G2.com.

I like that Singular is very simple and intuitive to use. I also find it really helpful that there's a page where I can easily check whether my connection is alive or if the data is behind. This feature is very easy to use, and it helps me ensure all my spend data is up to date. Review collected by and hosted on G2.com.

There are some channels where the data is only in sale, which is annoying because I don't have an API connection to Singular for those. This means I have to do some manual updates if I want all the data in one place. Review collected by and hosted on G2.com.