Best Mobile App Analytics Tools with Heat maps Capabilities

How Many Mobile App Analytics Tools Products Does G2 Track?

Total Products under this Category: 102

Category Stats (Sep 2026)

  • Average Rating: 4.5/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Purchasely (+1.23%) - Among all products in this category, Purchasely recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Mobile App Analytics Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 29,500+ Authentic Reviews
  • 102+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Mobile App Analytics Tools

G2 Grid® for Mobile App Analytics Tools plotting products by satisfaction and market presence

Highlighted products: Google Analytics, Adjust, Amplitude Analytics, AppsFlyer, Glassbox, CleverTap, Adobe Analytics, and Singular.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-app-analytics/grids.json?focus%5B%5D=google-analytics&focus%5B%5D=adjust&focus%5B%5D=amplitude-analytics&focus%5B%5D=appsflyer&focus%5B%5D=glassbox&focus%5B%5D=clevertap&focus%5B%5D=adobe-analytics&focus%5B%5D=singular)

AppsFlyer

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

Average Rating: 4.5/5.0

Total Reviews: 759

How Do G2 Users Rate AppsFlyer?

  • Return: 8.4/10 (Category avg: 8.5/10)
  • Retention: 8.5/10 (Category avg: 8.6/10)
  • Engagement: 8.6/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)

Who Is the Company Behind AppsFlyer?

  • Seller: AppsFlyer
  • Company Website:
  • Year Founded: 2011
  • HQ Location: San Francisco, CA
  • Twitter: @AppsFlyer
    12,781 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,537 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 42% Medium, 31% Small

What Do G2 Reviewers Say About AppsFlyer?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the great analytics and intuitive dashboard in AppsFlyer, enhancing campaign management and attribution insights.
  • Users appreciate the comprehensive features of AppsFlyer, especially the impactful dashboards and superior deep linking module.
  • Users appreciate the ease of use in AppsFlyer, enjoying effortless campaign management and accessible reporting.
  • Users value the great analytics and insight provided by AppsFlyer, enhancing their marketing strategies.
  • Users find AppsFlyer's attribution model invaluable for campaign management, supported by excellent analytics and customer service.
Cons
  • Users find AppsFlyer's pricing to be expensive, especially given concerns about data accuracy and inflated charges.
  • Users experience data inaccuracy with AppsFlyer, leading to confusion and inconsistencies in reported information.
  • Users express concerns about high and hidden pricing issues with AppsFlyer, particularly problematic for smaller teams and startups.
  • Users report significant data management issues with AppsFlyer, including inaccuracies and inflated analytics that jeopardize reliability.
  • Users criticize the expensive pricing of AppsFlyer, making it challenging for startups and smaller teams to afford.

What Are Recent G2 Reviews of AppsFlyer?

What Are G2 Users Discussing About AppsFlyer?

CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap

Average Rating: 4.6/5.0

Total Reviews: 657

G2 Deal: 75% discount for the first 6 months on CleverTap Essentials plan

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. Get 75% off for 6 months, 30-day free trial & much more.

View this exclusive G2 deal

How Do G2 Users Rate CleverTap?

  • Return: 9.0/10 (Category avg: 8.5/10)
  • Retention: 9.0/10 (Category avg: 8.6/10)
  • Engagement: 9.1/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)

Who Is the Company Behind CleverTap?

  • Seller: CleverTap
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Mountain View, California
  • Twitter: @CleverTap
    21,633 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    650 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Marketing Manager
  • Top Industries: Financial Services, Information Technology and Services
  • Company Size: 53% Medium, 28% Small

What Do G2 Reviewers Say About CleverTap?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the intuitive analytics of CleverTap, enabling effective tracking and insights for successful marketing campaigns.
  • Users value the responsive customer support of CleverTap, aiding them in effectively utilizing the platform.
  • Users appreciate the ease of use of CleverTap, finding it intuitive and seamless for their marketing tasks.
  • Users value the personalization capabilities of CleverTap, enhancing targeted marketing and improving overall user engagement.
  • Users highlight CleverTap's automation capabilities, enhancing engagement and simplifying targeted marketing efforts effectively.
Cons
  • Users find the steep learning curve of CleverTap overwhelming initially, hindering effective usage for newcomers.
  • Users express frustration over the missing features in CleverTap, affecting usability and campaign creation significantly.
  • Users find the interface not intuitive, facing a steep learning curve that complicates their initial experience with CleverTap.
  • Users find the pricing high, which makes reconsidering the software's usage essential for many customers.
  • Users find the interface and features complex, especially new users facing a steep learning curve.

What Are Recent G2 Reviews of CleverTap?

Adobe Analytics

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications.

Average Rating: 4.2/5.0

Total Reviews: 1,173

How Do G2 Users Rate Adobe Analytics?

  • Return: 8.6/10 (Category avg: 8.5/10)
  • Retention: 8.8/10 (Category avg: 8.6/10)
  • Engagement: 9.0/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Adobe Analytics?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,087 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Analyst, Analyst
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 43% Large, 30% Medium

What Do G2 Reviewers Say About Adobe Analytics?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced segmentation and customizable dashboards of Adobe Analytics, enhancing data analysis and visualization.
  • Users value the advanced segmentation and customizable dashboards of Adobe Analytics for insightful data analysis and visualization.
  • Users value the ease of use in Adobe Analytics, making complex data analysis and integration straightforward and efficient.
  • Users value Adobe Analytics for its advanced data analysis and predictive reporting, enhancing decision-making and understanding user behavior.
  • Users value the advanced reporting features of Adobe Analytics, enabling informed and effective data-driven decision-making.
Cons
  • Users find the learning curve steep, requiring extensive training and support to effectively utilize Adobe Analytics.
  • Users find Adobe Analytics has a steep learning curve, requiring significant training to master its capabilities effectively.
  • Users find Adobe Analytics to be expensive, limiting accessibility for small teams with tight budgets.
  • Users experience slow performance with Adobe Analytics, facing delays and sluggishness, particularly with large datasets and reports.
  • Users find Adobe Analytics to have a steep learning curve that complicates setup and daily analysis tasks.

What Are Recent G2 Reviews of Adobe Analytics?

What Are G2 Users Discussing About Adobe Analytics?

UXCam

UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. The company serves companies in 50+ countries and processes 100B+ data points every month. With UXCam, you can create funnels, retention charts, and dashboards to see what percentage of people are dropping off at each stage. Once you see a drop-off, you can zoom in and look at the recordings and heatmaps to understand why it happened. Book a free & quick demo on the UXCam website to learn more.

Average Rating: 4.6/5.0

Total Reviews: 209

How Do G2 Users Rate UXCam?

  • Return: 8.2/10 (Category avg: 8.5/10)
  • Retention: 8.2/10 (Category avg: 8.6/10)
  • Engagement: 8.7/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)

Who Is the Company Behind UXCam?

  • Seller: UXCam
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • Twitter: @uxcam
    2,141 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    82 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Product Manager
  • Top Industries: Financial Services, Computer Software
  • Company Size: 56% Small, 29% Medium

What Do G2 Reviewers Say About UXCam?

AI-generated summary from verified user reviews

Pros
  • Users value the session replay feature of UXCam for insightful analysis and quick issue resolution.
  • Users praise the responsive customer support from UXCam, assisting in dashboard construction and issue resolution effectively.
  • Users find Error Tracking in UXCam invaluable for debugging and resolving issues through detailed session insights.
  • Users appreciate the easy user behavior tracking of UXCam, enabling quick access to valuable insights and optimizations.
  • Users value the insightful heatmaps from UXCam, making it easier to analyze user interactions and improve experiences.
Cons
  • Users find the dashboard overwhelming and not very user-friendly, requiring time to enhance their experience.
  • Users find the search difficulty due to limited dashboards and analytics options, complicating their user experience.
  • Users find the cluttered interface overwhelming, suggesting it could benefit from simplification to reduce information overload.
  • Users find the data overload on the dashboard overwhelming, suggesting a need for simplification upon first use.
  • Users find filtering issues and limited dashboard functionality hinder their ability to conduct thorough analytics.

What Are Recent G2 Reviews of UXCam?

What Are G2 Users Discussing About UXCam?

SplitMetrics Optimize

SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages. - Launched in 2015 at the dawn of a/b tests - We track behavior data for 100M users for benchmarks - Up to 63% increase in conversion rate Benefits: ● Solution trusted by the world top mobile app & game publishers including Kwalee, Mytona, Sybo, IGG, Etermax, Rockbite Games and others. ● Smart and user-friendly platform that provides an opportunity to set up and run 30.000+ types of tests easily. ● Continuous app validation from basic idea research and hypothesis development to test interpretation, evaluation with benchmarks, and getting actionable insights. ● Instant results received from real users gathered on a single report page. ● Transparent analytics with detailed qualitative and quantitative metrics on user behavior (including but not limited with: conversion, engagement & bounce rates, in-depth installs analytics, exploration analytics). ● Ability to choose between various core statistical methods for checking concepts and hypotheses. The platform users can take advantage of Bayesian method, multi-armed bandit, or sequential depending on their experiment goal. ● Secured app rank and testing privacy with the tests running in an isolated environment. ● Dedicated expert team support on every stage ensuring onboarding, forearming with test ideas, helping with result analysis and hypothesis development. ● Priority access to industry benchmarks and knowledge base of best ASO and A/B testing practices based on 1M+ users tracked. ● Ability to get additional support or simply delegate app store optimization and design tasks to a team of SplitMetrics Agency experts.

Average Rating: 4.2/5.0

Total Reviews: 18

How Do G2 Users Rate SplitMetrics Optimize?

  • Return: 8.3/10 (Category avg: 8.5/10)
  • Retention: 8.3/10 (Category avg: 8.6/10)
  • Engagement: 8.3/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)

Who Is the Company Behind SplitMetrics Optimize?

  • Seller: SplitMetrics, Inc.
  • Year Founded: 2014
  • HQ Location: Dover, DE
  • Twitter: @SplitMetrics
    1,500 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    163 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 56% Medium, 39% Small

What Are Recent G2 Reviews of SplitMetrics Optimize?

DX App Experience Analytics

Fix crashes, boost performance and get to know your users with mobile app analytics. Read more at http://www.ca.com/us/products/ca-mobile-app-analytics.html

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind DX App Experience Analytics?

  • Seller: Broadcom
  • Year Founded: 1991
  • HQ Location: San Jose, CA
  • Twitter: @broadcom
    63,909 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    55,094 employees on LinkedIn®
  • Ownership: NASDAQ: CA

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of DX App Experience Analytics?

What Are G2 Users Discussing About DX App Experience Analytics?

Cobub Razor

Cobub Toaster is a stand-alone deployable push solution for mobile apps.

Who Is the Company Behind Cobub Razor?

  • Seller: Cobub
  • HQ Location: Nanjing, China
  • Twitter: @cobub
    6 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®