Google Analytics
Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.
Average Rating: 4.5/5.0
Total Reviews: 6,590
How Do G2 Users Rate Google Analytics?
- Return: 8.6/10 (Category avg: 8.5/10)
- Retention: 8.8/10 (Category avg: 8.6/10)
- Engagement: 8.8/10 (Category avg: 8.7/10)
- Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)
Who Is the Company Behind Google Analytics?
- Seller: Google
- Year Founded: 1998
- HQ Location: Mountain View, CA
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Twitter: @google
31,899,995 Twitter followers -
LinkedIn® Page: www.linkedin.com
341,888 employees on LinkedIn® - Ownership: NASDAQ:GOOG
Who Uses This Product?
- Who Uses This: Owner, Founder
- Top Industries: Marketing and Advertising, Information Technology and Services
- Company Size: 60% Small, 29% Medium
What Do G2 Reviewers Say About Google Analytics?
AI-generated summary from verified user reviews
Pros
- Users value the comprehensive insights from Google Analytics, facilitating an understanding of web traffic and user engagement.
- Users value the rich insights provided by Google Analytics, enhancing their understanding of website performance and user engagement.
- Users find Google Analytics to be easy to use, particularly appreciating its beginner-friendly insights and extensive features.
- Users appreciate the easy integrations with Google tools, enhancing their ability to analyze and optimize performance effectively.
- Users value the data analysis capabilities of Google Analytics, aiding in customer understanding and business strategy development.
Cons
- Users find the steep learning curve of Google Analytics challenging, especially for beginners trying to navigate its complexities.
- Users find the complexity of Google Analytics overwhelming, especially after the transition to GA4 and its many features.
- Users find the learning difficulty of Google Analytics challenging, particularly for beginners navigating its complexities.
- Users often find Google Analytics not intuitive, struggling with its steep learning curve and complex report structures.
- Users find the steep learning curve of Google Analytics frustrating, especially with the confusing GA4 interface.
What Are Recent G2 Reviews of Google Analytics?
"Powerful Real-Time Insights with Seamless Google Ads & Search Console Integration"
Rating: 4.0/5.0 stars
— GREYFYRE .
"Dependable, Fast Insights with Great Free Value"
Rating: 4.5/5.0 stars
— Muhammed A.
What Are G2 Users Discussing About Google Analytics?
- How are marketers using Google Analytics to drive strategic decisions and optimize online presence? - 6 comments, 1 upvote
- What is Google Analytics used for? - 6 comments, 1 upvote










