Top Free Mobile App Analytics Tools

How Many Mobile App Analytics Tools Products Does G2 Track?

Total Products under this Category: 103

Category Stats (Sep 2026)

  • Average Rating: 4.5/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Purchasely (+1.66%) - Among all products in this category, Purchasely recorded the largest rating increase compared to last month

Last updated: September 26, 2026

How Does G2 Rank Mobile App Analytics Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 29,400+ Authentic Reviews
  • 103+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Mobile App Analytics Tools

G2 Grid® for Mobile App Analytics Tools plotting products by satisfaction and market presence

Highlighted products: Google Analytics, Adjust, Amplitude Analytics, AppsFlyer, CleverTap, Glassbox, Mixpanel, and Adobe Analytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-app-analytics/grids.json?focus%5B%5D=google-analytics&focus%5B%5D=adjust&focus%5B%5D=amplitude-analytics&focus%5B%5D=appsflyer&focus%5B%5D=clevertap&focus%5B%5D=glassbox&focus%5B%5D=mixpanel&focus%5B%5D=adobe-analytics)

Adjust

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.

Average Rating: 4.7/5.0

Total Reviews: 729

How Do G2 Users Rate Adjust?

  • Return: 8.5/10 (Category avg: 8.5/10)
  • Retention: 8.7/10 (Category avg: 8.6/10)
  • Engagement: 8.7/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)

Who Is the Company Behind Adjust?

  • Seller: adjust.com
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Berlin, Berlin
  • Twitter: @adjustcom
    7,389 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    474 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: UA Marketing, UA
  • Top Industries: Marketing and Advertising, Computer Games
  • Company Size: 48% Medium, 38% Small

What Do G2 Reviewers Say About Adjust?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Adjust, highlighting its intuitive interface and seamless campaign monitoring capabilities.
  • Users commend the responsiveness and knowledge of Adjust's customer support, enhancing their overall experience significantly.
  • Users value Adjust's robust mobile attribution and fraud prevention features, enhancing transparency and ROI tracking for campaigns.
  • Users appreciate the intuitive reporting features of Adjust, enhancing their tracking and analysis of mobile marketing data.
  • Users value the strong mobile attribution tracking from Adjust, enhancing their understanding of installs and in-app events.
Cons
  • Users experience slow loading times for data refreshes, impacting their ability to react swiftly during peak hours.
  • Users often feel that the complexity of Adjust can be overwhelming, particularly for newcomers to the platform.
  • Users find Adjust to be expensive, particularly challenging for smaller companies with limited budgets.
  • Users face challenges with the dashboard complexity in Adjust, requiring additional time for customization and detailed reporting.
  • Users experience slow performance with data loading, especially during peak hours and with large datasets.

What Are Recent G2 Reviews of Adjust?

What Are G2 Users Discussing About Adjust?

AppsFlyer

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

Average Rating: 4.5/5.0

Total Reviews: 759

How Do G2 Users Rate AppsFlyer?

  • Return: 8.4/10 (Category avg: 8.5/10)
  • Retention: 8.5/10 (Category avg: 8.6/10)
  • Engagement: 8.6/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)

Who Is the Company Behind AppsFlyer?

  • Seller: AppsFlyer
  • Company Website:
  • Year Founded: 2011
  • HQ Location: San Francisco, CA
  • Twitter: @AppsFlyer
    12,781 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,577 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Product Manager
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 42% Medium, 31% Small

What Do G2 Reviewers Say About AppsFlyer?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the great analytics and intuitive dashboard in AppsFlyer, enhancing campaign management and attribution insights.
  • Users appreciate the comprehensive features of AppsFlyer, especially the impactful dashboards and superior deep linking module.
  • Users appreciate the ease of use in AppsFlyer, enjoying effortless campaign management and accessible reporting.
  • Users value the great analytics and insight provided by AppsFlyer, enhancing their marketing strategies.
  • Users find AppsFlyer's attribution model invaluable for campaign management, supported by excellent analytics and customer service.
Cons
  • Users find AppsFlyer's pricing to be expensive, especially given concerns about data accuracy and inflated charges.
  • Users experience data inaccuracy with AppsFlyer, leading to confusion and inconsistencies in reported information.
  • Users express concerns about high and hidden pricing issues with AppsFlyer, particularly problematic for smaller teams and startups.
  • Users report significant data management issues with AppsFlyer, including inaccuracies and inflated analytics that jeopardize reliability.
  • Users find the dashboard complex and limited, requiring time to navigate and customize reports effectively.

What Are Recent G2 Reviews of AppsFlyer?

What Are G2 Users Discussing About AppsFlyer?

CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap

Average Rating: 4.6/5.0

Total Reviews: 658

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How Do G2 Users Rate CleverTap?

  • Return: 9.0/10 (Category avg: 8.5/10)
  • Retention: 9.0/10 (Category avg: 8.6/10)
  • Engagement: 9.1/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)

Who Is the Company Behind CleverTap?

  • Seller: CleverTap
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Mountain View, California
  • Twitter: @CleverTap
    21,633 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    653 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Marketing Manager
  • Top Industries: Financial Services, Information Technology and Services
  • Company Size: 53% Medium, 28% Small

What Do G2 Reviewers Say About CleverTap?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the intuitive analytics of CleverTap, enabling effective tracking and insights for successful marketing campaigns.
  • Users value the responsive customer support of CleverTap, aiding them in effectively utilizing the platform.
  • Users appreciate the ease of use of CleverTap, finding it intuitive and seamless for their marketing tasks.
  • Users value the personalization capabilities of CleverTap, enhancing targeted marketing and improving overall user engagement.
  • Users highlight CleverTap's automation capabilities, enhancing engagement and simplifying targeted marketing efforts effectively.
Cons
  • Users find the steep learning curve of CleverTap overwhelming initially, hindering effective usage for newcomers.
  • Users express frustration over the missing features in CleverTap, affecting usability and campaign creation significantly.
  • Users find the interface not intuitive, facing a steep learning curve that complicates their initial experience with CleverTap.
  • Users find the pricing high, which makes reconsidering the software's usage essential for many customers.
  • Users find the interface and features complex, especially new users facing a steep learning curve.

What Are Recent G2 Reviews of CleverTap?

Mixpanel

Mixpanel's product intelligence turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first product analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights built for the AI era.

Average Rating: 4.5/5.0

Total Reviews: 1,332

How Do G2 Users Rate Mixpanel?

  • Return: 8.7/10 (Category avg: 8.5/10)
  • Retention: 8.7/10 (Category avg: 8.6/10)
  • Engagement: 9.0/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)

Who Is the Company Behind Mixpanel?

  • Seller: Mixpanel
  • Company Website:
  • Year Founded: 2009
  • HQ Location: San Francisco, CA
  • Twitter: @mixpanel
    23,253 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    766 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 53% Small, 37% Medium

What Do G2 Reviewers Say About Mixpanel?

AI-generated summary from verified user reviews

Pros
  • Users love Mixpanel's ease of use, allowing effortless dashboard creation and straightforward event tracking for insights.
  • Users value Mixpanel's flexible dashboard design and its reliable, user-friendly analytics for informed decision-making.
  • Users appreciate the super clean and easy-to-use UI of Mixpanel, enabling non-technical teams to access data effortlessly.
  • Users appreciate the intuitive user interface of Mixpanel, making analytics enjoyable and accessible for everyone.
  • Users appreciate the robust reporting capabilities of Mixpanel, enhancing their ability to analyze data effectively and intuitively.
Cons
  • Users find a steep learning curve with advanced features in Mixpanel, complicating efficient usage and updates.
  • Users face a steep learning curve with Mixpanel, particularly for mastering advanced features and managing updates efficiently.
  • Users find a clunky event tracking process in Mixpanel, complicating the analysis of user activity feeds.
  • Users find Mixpanel expensive and challenging to manage A/B tests effectively without substantial effort and cost.
  • Users face data management issues with Mixpanel, such as complex deletions and mismatched information in reports.

What Are Recent G2 Reviews of Mixpanel?

What Are G2 Users Discussing About Mixpanel?

Singular

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights.

Average Rating: 4.6/5.0

Total Reviews: 519

How Do G2 Users Rate Singular?

  • Return: 8.3/10 (Category avg: 8.5/10)
  • Retention: 8.3/10 (Category avg: 8.6/10)
  • Engagement: 8.4/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)

Who Is the Company Behind Singular?

  • Seller: Singular
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Palo Alto, California
  • Twitter: @TweetSingular
    1,316 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    364 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: User Acquisition Manager, Marketing Manager
  • Top Industries: Computer Games, Financial Services
  • Company Size: 52% Medium, 26% Small

What Do G2 Reviewers Say About Singular?

AI-generated summary from verified user reviews

Pros
  • Users highlight the best-in-class customer support from Singular, noting its responsiveness and quick resolution of issues.
  • Users value the ease of use of Singular, benefiting from clear dashboards and straightforward onboarding.
  • Users find Singular's support and customer service exceptionally helpful, ensuring timely assistance and tailored solutions for their needs.
  • Users appreciate the flexibility and transparency of Singular, enhancing data analysis and decision-making efficiency.
  • Users value the deep campaign performance analysis of Singular, enhancing marketing data consolidation and decision-making.
Cons
  • Users find the poor interface design of Singular can hinder functionality and requires additional support for effective use.
  • Users find the UI to be unintuitive, often requiring extra support and feeling less flexible than desired.
  • Users find UI design issues and complex integrations in Singular can hinder usability and slow down analysis.
  • Users find attribution issues problematic, struggling with unclear credit assignment and reliability across multiple devices.
  • Users report significant dashboard issues, noting a lack of customization and an unintuitive interface that hinders usability.

What Are Recent G2 Reviews of Singular?

What Are G2 Users Discussing About Singular?

AppMetrica

AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables over 60 000 mobile apps like Azur Games, METRO, Burger King, Brave Stars worldwide to find actionable insights and maximize their app revenue. AppMetrica is used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries. Why switch to AppMetrica: - You need more functionality from your current product analytics tool, i.e. funnels, segmentation, and user-level data. - You are expanding your user acquisition campaigns beyond Google Ads and need an MMP. - Your current product analytics or MMP is too expensive. - You are overwhelmed with data and want to get an easy way to find insights for your app’s growth. - You value high-quality support 24/7. After all, no need to switch, you could use AppMetrica as an alternative source of truth. Simply create a free account. For more information visit: https://appmetrica.yandex.com/about

Average Rating: 4.5/5.0

Total Reviews: 45

How Do G2 Users Rate AppMetrica?

  • Return: 8.8/10 (Category avg: 8.5/10)
  • Retention: 9.0/10 (Category avg: 8.6/10)
  • Engagement: 8.6/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)

Who Is the Company Behind AppMetrica?

  • Seller: Yandex Ads
  • Year Founded: 2004
  • HQ Location: Dubai
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®
  • Ownership: AppMetrica
  • Total Revenue (USD mm): $218,344

Who Uses This Product?

  • Top Industries: Computer Games, Information Technology and Services
  • Company Size: 61% Small, 30% Medium

What Do G2 Reviewers Say About AppMetrica?

AI-generated summary from verified user reviews

Pros
  • Users find AppMetrica's ease of use exceptional, featuring intuitive interfaces and straightforward integration for valuable insights.
  • Users find Easy Integrations with AppMetrica beneficial, allowing seamless tracking across multiple device installations.
  • Users benefit from the easy setup of AppMetrica, allowing quick integration and straightforward tracking of user behavior.
  • Users value the easy API integrations of AppMetrica, enhancing user tracking and app performance monitoring effortlessly.
  • Users value the user-friendly analytics of AppMetrica, appreciating its clear dashboards and real-time updates for decision-making.
Cons
  • Users are frustrated by missing features in the mobile app compared to the desktop version, limiting functionality.
  • Users find reporting issues in AppMetrica frustrating, especially due to limited UTM tracking and poor management features.
  • Users are frustrated by inadequate reporting, facing empty reports and limited customization options for data analysis.
  • Users struggle with search difficulty, facing issues with empty reports and finding specific settings in AppMetrica.
  • Users experience inadequate tracking due to missing mobile features, restrictions on event limits, and lack of ad network integration.

What Are Recent G2 Reviews of AppMetrica?

What Are G2 Users Discussing About AppMetrica?

AppFollow

AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organic app performance analysis, competitor research, app performance monitoring, and analysis. AppFollow makes it easy to understand and elevate your app’s reputation. We help more than 100K+ users to utilize data across the app lifecycle to build successful apps with the power of our tools: — app performance monitor; — user review engagement tools; — app growth acceleration tools; — review management automation; — a vast number of integrations with Salesforce, Zendesk, Slack, Helpshift, Tableau, and more.

Average Rating: 4.6/5.0

Total Reviews: 190

How Do G2 Users Rate AppFollow?

  • Return: 9.2/10 (Category avg: 8.5/10)
  • Retention: 9.2/10 (Category avg: 8.6/10)
  • Engagement: 10.0/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)

Who Is the Company Behind AppFollow?

  • Seller: AppFollow
  • Year Founded: 2015
  • HQ Location: Helsinki
  • Twitter: @AppFollowIO
    2,960 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    75 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Social Media Manager
  • Top Industries: Information Technology and Services, Computer Games
  • Company Size: 65% Small, 23% Medium

What Do G2 Reviewers Say About AppFollow?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AppFollow, benefiting from streamlined review tracking and management features.
  • Users appreciate the quick review tracking and AI features that enhance their response efficiency and analysis.
  • Users value the effective AI response capabilities of AppFollow, enhancing their app's reputation through high review management.
  • Users appreciate the centralized management of AppFollow, streamlining app store optimization and user feedback effectively.
  • Users appreciate the centralized app store optimization and feedback management in AppFollow, simplifying their experience significantly.
Cons
  • Users often face data inaccuracy with AppFollow, noting discrepancies in Google Play Console ratings reported by the AI.
  • Users feel that the pricing is a bit high, making it less accessible for smaller businesses and developers.
  • Users wish for improved multisite selection in the Reviews section for easier access to comments across platforms.
  • Users often experience inaccuracy in rating information from the AppFollow AI, leading to confusion and mistrust.
  • Users desire an improved review management feature that allows simultaneous selection of both CH Play and App Store.

What Are Recent G2 Reviews of AppFollow?

What Are G2 Users Discussing About AppFollow?

Adapty.io

Adapty helps mobile developers analyze and grow in-app subscriptions, integrate in-app purchases within a few hours, and run monetization experiments faster and cheaper. - Test prices of in-app purchases without app releases. - Integrate IAPs within a few hours with a simple, developer-friendly SDK. No server coding required. - Double your subscription revenue in 3 months with A/B testing for paywalls. - Measure your in-app economy from trials to refunds with real-time analytics. 99.5% accuracy with App Store Connect.

Average Rating: 4.7/5.0

Total Reviews: 252

How Do G2 Users Rate Adapty.io?

  • Return: 8.7/10 (Category avg: 8.5/10)
  • Retention: 8.8/10 (Category avg: 8.6/10)
  • Engagement: 8.6/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)

Who Is the Company Behind Adapty.io?

  • Seller: Adapty.io
  • Year Founded: 2020
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    152 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Co-Founder
  • Top Industries: Computer Software, Health, Wellness and Fitness
  • Company Size: 89% Small, 7% Medium

What Do G2 Reviewers Say About Adapty.io?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Adapty.io, particularly for configuring paywalls and A/B testing effortlessly.
  • Users appreciate the remote paywall management of Adapty.io, enabling easy configuration without app releases.
  • Users value the easy-to-use A/B testing feature of Adapty, enhancing customization and data-driven decisions effortlessly.
  • Users appreciate the easy setup of Adapty.io, praising its straightforward integration and valuable support for developers.
  • Users value the exceptional customer support from Adapty.io, citing responsive assistance and effective problem-solving.
Cons
  • Users express frustration over paywall issues, feeling restricted by limited access to features and templates without upgrading.
  • Users find the feature limitations frustrating due to many tools being locked behind a paywall and minimal free access.
  • Users find the expensive paywall restricts core features, limiting functionality for those on a budget.
  • Users find the limited features on the free version of Adapty.io restrict their ability to utilize the product effectively.
  • Users find the billing issues with Adapty.io can hinder onboarding and complicate the payment process for startups.

What Are Recent G2 Reviews of Adapty.io?

What Are G2 Users Discussing About Adapty.io?

AppTweak

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

Average Rating: 4.6/5.0

Total Reviews: 205

How Do G2 Users Rate AppTweak?

  • Return: 6.4/10 (Category avg: 8.5/10)
  • Retention: 6.4/10 (Category avg: 8.6/10)
  • Engagement: 7.4/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)

Who Is the Company Behind AppTweak?

  • Seller: AppTweak
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Brussels, Brussels Region
  • Twitter: @AppTweak
    4,438 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    135 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: ASO Manager
  • Top Industries: Computer Games, Marketing and Advertising
  • Company Size: 40% Small, 36% Medium

What Do G2 Reviewers Say About AppTweak?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AppTweak, allowing quick learning and seamless integration with other platforms.
  • Users commend AppTweak for its ease of use, facilitating smooth workflows and effective competitor analysis.
  • Users value the comprehensive insights from AppTweak, praising its helpful team and continuous feature improvements.
  • Users appreciate the easy-to-use interface of AppTweak, enhancing workflow and providing valuable market insights effortlessly.
  • Users highlight the helpful customer support of AppTweak, enhancing their experience and addressing their needs effectively.
Cons
  • Users report data inaccuracies in AppTweak's analytics, particularly with limited impressions data causing discrepancies in reporting.
  • Users find the data insights limited, especially without a higher tier plan, impacting overall functionality and access.
  • Users are frustrated by the lack of information, particularly in onboarding and comprehensive analytics for better insights.
  • Users find the difficult learning curve due to overwhelming features and navigation challenges in AppTweak.
  • Users find the pricing of AppTweak to be expensive, especially for smaller companies with limited needs.

What Are Recent G2 Reviews of AppTweak?

What Are G2 Users Discussing About AppTweak?

Contentsquare

Contentsquare is an AI-powered experience intelligence platform designed to help businesses understand customer behavior and optimize user engagement across digital channels. By capturing and analyzing high-fidelity behavioral and performance data from both web and mobile environments, Contentsquare provides teams with the insights necessary to enhance customer experiences, drive conversions, and ultimately increase customer lifetime value. This platform caters to a diverse range of industries and is particularly beneficial for enterprise brands looking to gain a deeper understanding of their customers. With over 2,000 trusted clients, Contentsquare is utilized by marketing, product, and UX teams to identify the reasons behind customer engagement or abandonment. The platform's ability to transform complex data into actionable insights allows organizations to make informed decisions that improve user experiences and boost overall performance. Contentsquare distinguishes itself from traditional analytics solutions by not only reporting on what has happened but also providing explanations for why certain behaviors occur. This is achieved through immersive visualizations that illustrate user journeys and interactions, coupled with AI-powered insights that highlight key trends and anomalies. The platform encompasses various analytical components, including Experience Analytics, Experience Monitoring, Product Analytics, and Voice of Customer, creating a comprehensive ecosystem for understanding customer dynamics. Key features of Contentsquare include its ability to visualize user interactions in real-time, monitor website performance, and analyze product usage patterns. These features empower teams to pinpoint areas of friction within the customer journey, enabling them to implement targeted improvements. Additionally, the Voice of Customer functionality allows businesses to gather and analyze customer feedback, further enriching the understanding of user needs and preferences. By leveraging these insights, organizations can reduce customer frustration, enhance satisfaction, and foster long-term loyalty. In summary, Contentsquare stands out in the experience intelligence category by offering a holistic approach to understanding customer behavior. Its combination of advanced analytics, AI-driven insights, and user-friendly visualizations equips teams with the tools they need to optimize digital experiences effectively. As businesses continue to navigate the complexities of customer engagement, Contentsquare provides a robust solution for driving meaningful improvements and achieving strategic objectives.

Average Rating: 4.6/5.0

Total Reviews: 632

How Do G2 Users Rate Contentsquare?

  • Return: 8.9/10 (Category avg: 8.5/10)
  • Retention: 8.8/10 (Category avg: 8.6/10)
  • Engagement: 9.2/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)

Who Is the Company Behind Contentsquare?

  • Seller: Contentsquare
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Paris
  • Twitter: @Contentsquare
    6,548 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,688 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Analyst, Digital Experience Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 44% Large, 33% Medium

What Do G2 Reviewers Say About Contentsquare?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the easy-to-understand insights from Contentsquare, facilitating effortless communication and data analysis for teams.
  • Users value Contentsquare's intuitive analytics for effortlessly tracking user behavior and gaining actionable insights.
  • Users appreciate the ease of use of Contentsquare, enabling effortless tracking and insightful data analysis.
  • Users value the intuitive customer understanding capabilities of Contentsquare, leading to informed decisions and enhanced eCommerce performance.
  • Users appreciate Contentsquare for its in-depth journey analysis, providing valuable insights into customer behavior to improve eCommerce sites.
Cons
  • Users find the complex features of Contentsquare can complicate usability and hinder effective learning.
  • Users are frustrated by the missing features in Contentsquare, impacting usability and limiting advanced comparisons.
  • Users find Contentsquare's complexity overwhelming, particularly when navigating features and technical requirements without proper training.
  • Users experience frustrating interactions with engagement maps and desire clearer updates for dashboard changes.
  • Users find the learning curve challenging, requiring time and effort to understand complex modules and technical issues.

What Are Recent G2 Reviews of Contentsquare?

What Are G2 Users Discussing About Contentsquare?

PostHog

PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments and deploy new features, all in one platform. - DESIGN BETTER: Robust product analytics. Multivariate A/B experiments. User segmentation and 50+ integrations. PostHog has everything you need to build better products. - BUILD BETTER: Roll out new features safely with feature flags, debug issues with session recordings and plan new features with correlation analysis -- all in PostHog. - DEVELOP BETTER: Expect an SDK, API, event pipelines, an SQL-like syntax for deep analysis, and an open-source app platform. - SCALE BETTER: US or EU hosting available, powered by ClickHouse. Everything is SOC2 certified, GDPR-ready, and HIPAA-compliant. PostHog is scalable to teams of any size and priced based on usage. It's entirely open source, so you can inspect every line of code, make suggestions or even build directly on top of the product to add new features and integrations.

Average Rating: 4.5/5.0

Total Reviews: 1,045

How Do G2 Users Rate PostHog?

  • Return: 7.8/10 (Category avg: 8.5/10)
  • Retention: 8.2/10 (Category avg: 8.6/10)
  • Engagement: 8.5/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)

Who Is the Company Behind PostHog?

  • Seller: PostHog
  • Year Founded: 2020
  • HQ Location: San Francisco, US
  • Twitter: @posthog
    21,577 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    225 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Founder
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 77% Small, 16% Medium

What Do G2 Reviewers Say About PostHog?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of PostHog, enabling quick setup and unified analytics effortlessly.
  • Users commend PostHog for its easy setup, allowing quick integration and a user-friendly experience for analytics.
  • Users appreciate the ease of use and detailed analytics from PostHog, facilitating effortless user behavior tracking.
  • Users value the ease of use and detailed user data in PostHog, enhancing their analytics experience significantly.
  • Users find the session recordings of PostHog immensely useful for analyzing user behavior effectively.
Cons
  • Users face a steep learning curve with PostHog, finding it challenging to understand its features and functionality.
  • Users face a steep learning curve with PostHog, leading to frustration in navigating its complex features.
  • Users find the UI intimidating and confusing, suggesting a need for better onboarding and clearer instructions.
  • Users report a complex initial setup for PostHog, particularly with proxy configuration and dashboard creation.
  • Users note the missing features in PostHog, leading to customization challenges and overlooked events.

What Are Recent G2 Reviews of PostHog?

What Are G2 Users Discussing About PostHog?

Pendo

Pendo is the product experience platform for self-improving software. Pendo captures how users and AI agents behave across your applications, then turns those signals into clear insights and action. Teams use Pendo to understand usage, sentiment, and friction; prioritize what to build or fix; guide users in-app without code; and measure the impact of every change. With Pendo, companies can create a continuous cycle of learning, action, and optimization across every digital experience.

Average Rating: 4.4/5.0

Total Reviews: 1,797

How Do G2 Users Rate Pendo?

  • Return: 8.3/10 (Category avg: 8.5/10)
  • Retention: 8.4/10 (Category avg: 8.6/10)
  • Engagement: 8.8/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)

Who Is the Company Behind Pendo?

  • Seller: Pendo.io
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Raleigh, North Carolina
  • Twitter: @pendoio
    20,032 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    985 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Senior Product Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Medium, 21% Large

What Do G2 Reviewers Say About Pendo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Pendo, finding its features intuitive and straightforward for effective product engagement.
  • Users appreciate the seamless integration of analytics and in-app guidance, enhancing user engagement and feedback collection.
  • Users appreciate the seamless integration of analytics and in-app guidance in Pendo, enhancing user engagement and feedback collection.
  • Users highlight Pendo's exceptional support and ease of use, enhancing user engagement and analytics capabilities.
  • Users love Pendo for its seamless integration of analytics and in-app guidance, making user adoption and training effortless.
Cons
  • Users find Pendo's missing features frustrating, particularly in filtering, NPS tracking, and handling decommissioned accounts.
  • Users find it frustrating that Pendo lacks self-recovery options for deleted guides, complicating their admin tasks unnecessarily.
  • Users face a significant learning curve with Pendo, making initial setup and customization challenging and time-consuming.
  • Users find a steep learning curve with Pendo, necessitating time and effort to grasp its complexities effectively.
  • Users express concerns about data inaccuracy with Pendo, noting delays and issues impacting their overall experience.

What Are Recent G2 Reviews of Pendo?

What Are G2 Users Discussing About Pendo?

Fullstory

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster.

Average Rating: 4.5/5.0

Total Reviews: 1,033

How Do G2 Users Rate Fullstory?

  • Return: 8.1/10 (Category avg: 8.5/10)
  • Retention: 8.2/10 (Category avg: 8.6/10)
  • Engagement: 8.8/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Fullstory?

  • Seller: Fullstory
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Atlanta, GA
  • Twitter: @fullstory
    4,890 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    548 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Senior Product Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 44% Medium, 37% Small

What Do G2 Reviewers Say About Fullstory?

AI-generated summary from verified user reviews

Pros
  • Users find Fullstory's intuitive user interface easy to navigate, enhancing their overall experience and efficiency.
  • Users value Fullstory for its ability to illuminate customer feedback, enhancing understanding of user behavior and issues.
  • Users appreciate the responsive customer support from Fullstory, enhancing experience and ensuring effective tool usage.
  • Users value the ease of use and insightful support from Fullstory, enhancing their understanding of user behavior.
  • Users appreciate the detailed data analytics from FullStory, enabling insight into customer behavior and experience improvements.
Cons
  • Users report a steep learning curve, but appreciate the helpful support for navigating the complex features.
  • Users face customization limitations and performance issues, making the tool less effective for their needs.
  • Users find missing features in FullStory, such as time filtering and better historical data access, limiting usability.
  • Users find difficulty in data governance and customization, making reporting and sharing complex for new users.
  • Users express frustration with limited features, especially regarding journey creation and data sharing options.

What Are Recent G2 Reviews of Fullstory?

What Are G2 Users Discussing About Fullstory?

Similarweb App Intelligence

Similarweb App Intelligence helps product, growth and marketing teams win in the app economy with unmatched market-wide visibility. Covering 4M+ iOS and Android apps across 58 markets with rich historical data, Similarweb shows how, why and where apps grow so teams can benchmark performance, spot market trends early and make data-backed moves. Here’s what Similarweb unlocks for your team: - Benchmark competitors end to end Compare store performance, active users, sessions, retention and revenue with detailed resolution. -Discover new audiences and markets Use audience demographics and cross-app usage insights across 58 countries to guide expansion decisions. - Build smarter app roadmaps Analyze reviews, ratings, and competitor growth drivers to prioritize the right product investments. - Connect web and app behavior Understand total market share, cross-platform journeys, and emerging consumer trends in one view. - Power sales with SDK intelligence Track 2,800+ SDKs across 32 categories to uncover competitor tools and build targeted lead lists. - Access data flexibly, ready for AI workflows Use the platform, API, or custom data feeds. Plug app data directly into your own AI agents to make the magic happen.

Average Rating: 4.6/5.0

Total Reviews: 69

How Do G2 Users Rate Similarweb App Intelligence?

  • Return: 9.3/10 (Category avg: 8.5/10)
  • Retention: 9.2/10 (Category avg: 8.6/10)
  • Engagement: 9.1/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)

Who Is the Company Behind Similarweb App Intelligence?

  • Seller: Similarweb
  • Year Founded: 2007
  • HQ Location: New York
  • Twitter: @Similarweb
    62,619 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,251 employees on LinkedIn®
  • Ownership: NYSE: SMWB

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 46% Small, 35% Medium

What Do G2 Reviewers Say About Similarweb App Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users value the deep insights into app performance provided by Similarweb App Intelligence for comprehensive competitive analysis.
  • Users value the enhanced competitive analysis capabilities of Similarweb's App Intelligence for mobile app insights.
  • Users appreciate the detailed competitor insights provided by Similarweb's App Intelligence, enhancing their market analysis significantly.
  • Users value the comprehensive data from Similarweb App Intelligence, enhancing competitive analysis in mobile environments.
  • Users value the data accuracy of Similarweb App Intelligence, greatly enhancing their competitive analysis and market insights.
Cons
  • Users find the competitor analysis features lacking, impacting the depth and flexibility of performance evaluations.
  • Users find the dashboard issues impact functionality, as features feel limited compared to the Web Intelligence section.
  • Users find the dashboard usability lacking in maturity compared to other sections, limiting in-depth analysis and insights.
  • Users find the limited features and data depth in Similarweb App Intelligence hinder their analysis capabilities compared to Web Intelligence.
  • Users find the inadequate competitor analysis in Similarweb App Intelligence limits thorough insights and effective performance evaluation.

What Are Recent G2 Reviews of Similarweb App Intelligence?

What Are G2 Users Discussing About Similarweb App Intelligence?

Optimove (formely Kumulos)

With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more! Monetizing your mobile app doesn’t have to be complicated and costly. Find untapped opportunities hiding in your data, optimize your app and plug those leaky conversion holes with insights that make app management a breeze. Leaving no stone unturned, the Kumulos platform’s comprehensive, built-in mobile app Analytics goes beyond the reaches of other stand-alone behavioral analytics packages. From discoverability in the App Store through to acquisition, retention, engagement, conversion, and even user experience. The award-winning Kumulos platform was built by developers, for developers - so it’s quick and easy to integrate, with a huge range of client-side SDKs and supporting all major devices and platforms. We’ve got a world-class team of developers, ready to support you in any way we can, right from the get-go.

Average Rating: 4.8/5.0

Total Reviews: 29

How Do G2 Users Rate Optimove (formely Kumulos)?

  • Return: 9.6/10 (Category avg: 8.5/10)
  • Retention: 9.2/10 (Category avg: 8.6/10)
  • Engagement: 9.3/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.1/10)

Who Is the Company Behind Optimove (formely Kumulos)?

  • Seller: Optimove
  • Year Founded: 2012
  • HQ Location: New York
  • Twitter: @Optimove
    5,475 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    553 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 60% Small, 30% Medium

What Are Recent G2 Reviews of Optimove (formely Kumulos)?

What Are G2 Users Discussing About Optimove (formely Kumulos)?

Adam Crivello
AC
Researched and written by Adam Crivello
Updated October 3, 2024