Digital Marketing Software

I found several issues with Instantly that detracted from my experience. The platform was consistently lagging, which hindered my workflow and made it difficult to manage tasks efficiently. Additionally, the customer support was not helpful; despite multiple attempts to resolve issues, I received little clarity or assistance. The unclear pricing structure was another problem, making it challenging to understand the costs and features associated with different plans. I also faced significant difficulties with lead management; the system did not allow me to work effectively with the collected data, and there was a lack of guidance on utilizing it properly. Furthermore, while I tried to integrate Instantly with other tools, it only managed to work with Slack, which limited its usefulness in a more integrated tech stack. Review collected by and hosted on G2.com.

I find Instantly reaches a large number of potential leads but poses challenges like lagging performance, unhelpful support, unclear pricing, and ineffective lead management. Review collected by and hosted on G2.com.

One thing HubSpot Marketing Hub can definitely improve is the live chat and customer support experience. When we face technical or workflow issues, getting timely support becomes challenging. Response time is often slow, and sometimes we don’t get clear guidance to resolve the issue.

Since support plays a huge role when working on fast-paced marketing projects and campaigns, improving real-time support, live chat responsiveness, and availability of expert help would make the overall user experience much better. Review collected by and hosted on G2.com.

My problem is not proper MQL follow-ups with the sales and marketing team. Now everything is shorted. Thank you, Hubspot. Review collected by and hosted on G2.com.

Limited automation features compared to some other platforms

Pricing can get a bit high as your contact list grows

I accidentally signed up for Mail View on desktop, and there was no clear way to cancel it myself from the dashboard. I had to reach out to customer support, but unfortunately, I’m still waiting for a resolution.

The platform itself has good tools, but the lack of control over account settings and slow support response on the account part. Review collected by and hosted on G2.com.

Constant Contact helps me easily stay in touch with my customers, promote my business, and save time with simple email templates and automation. It solves the problem of managing marketing on my own and gives me the tools to grow and track results effectively. Review collected by and hosted on G2.com.

I have trouble editing things after posting sometimes, but it's not a deal-breaker. Review collected by and hosted on G2.com.

I use Hootsuite for managing social media across platforms, crafting engaging posts, and optimizing posting times, simplifying my work and increasing its impact. Review collected by and hosted on G2.com.

The platform can feel overly "complex" at times, especially when setting up advanced automations or integrating with external tools. The UI isn’t always as intuitive as it could be... (I think this is a share feeling among AC users as far as I know from other startup founders of my net) It takes a learning curve to unlock its full potential.

Additionally, reporting and analytics could be more robust. For a data-driven marketing team like ours, we often find ourselves exporting data or relying on external tools to get deeper insights into campaign performance and user behavior. Review collected by and hosted on G2.com.

ActiveCampaign helps us solve one of the biggest challenges we face as a growing startup — scaling personalized communication without losing the human touch. As a CMO, I need to ensure every interaction with our users feels relevant, timely, and consistent across channels. ActiveCampaign allows us to automate much of that while still keeping messages tailored to individual user behaviors and needs.

It also bridges the gap between marketing and sales by combining automation with CRM functionality. That’s been invaluable for aligning our teams, tracking leads, and managing our customer lifecycle in one place.

Overall, it’s especially useful for startup CMOs like myself, because it provides enterprise-level automation and segmentation capabilities in an accessible, cost-effective way. It lets us focus on strategy and growth rather than getting bogged down in manual marketing tasks. Review collected by and hosted on G2.com.

I wish their Social Listening could pull audio from places like Instagram and TikTok since brands are not typically mentioned specifically in written captions. The Reports/Analytics can get a bit clunky if you're trying to separate organic and paid metrics. Review collected by and hosted on G2.com.

Most social media managers are posting across several channels and/or accounts and Sprout's publishing suite is a time-saver. Additionally, having straight-forward and insightful analytics allows me to report my program's impact to colleagues, stakeholders and leadership with ease. Review collected by and hosted on G2.com.

One aspect that I find challenging about SOCi is the editing tools. I'd like more flexibility when designing posts directly within SOCi, without having to switch to other applications. More options for photo and video layouts and the ability to resize content for different platforms within SOCi would greatly enhance my experience. Currently, I often find myself having to design graphics in Canva or other apps before uploading them to SOCi, which is time-consuming. Review collected by and hosted on G2.com.

I use SOCi to schedule social media posts, eliminating daily manual postings. It keeps residents informed and streamlines my workflow, allowing the quick creation of polished content. However, more in-platform editing features would save time compared to using external tools like Canva. Review collected by and hosted on G2.com.

The main issue is the learning curve, especially with GA4. It feels a bit complicated at first, and some reports that were easy to find before now take more time. It would be great if the interface was a little more beginner-friendly. Review collected by and hosted on G2.com.

Google Analytics helps me understand exactly how people are using the website — what’s working well and what’s not. It solves the problem of guessing where traffic comes from or which campaigns are performing. I can clearly see user behavior, top-performing pages, and drop-off points. This helps me focus efforts on the right channels, improve engagement, and make data-backed decisions. Overall, it’s made tracking performance and optimizing marketing strategies much smoother and more effective. Review collected by and hosted on G2.com.

Brevo has minimal templates designs, and users that demand heavy customization finds the app very limited

The advanced features from Brevo are paywall, meaning, they are limited to extra payments Review collected by and hosted on G2.com.

Brevo consolidates multiple marketing channels in to a cohesive and collaborative platform and this support CRM, ensures proper emailing and SMS and foster workflow automation

Users needs no technical assistance or capabilities to explore the benefits associated with this app, from running campaigns to even creating customer journeys

Start up with light budgets uses the free version of Brevo and they experience the significant automation capabilities

The program creates a robust interaction measures between the company and their customers using diverse engagement strategies

We use Brevo for robust contact management, where it allows integration with CRM, for east contact control Review collected by and hosted on G2.com.

There’s a learning curve to fully maximising Architect’s advanced journey builder, though the documentation and onboarding support help minimize obstacles; regular platform improvements address most feedback quickly Review collected by and hosted on G2.com.

Unifying campaign management and KPI reporting across email, SMS, mobile app, and web, saving hours each week.​

Delivering automated, hyper-personalized journeys to engage and re-engage users at scale, boosting clickthrough and conversion rates.​

Accelerating agile campaign launches—teams adapt journeys or trigger time-sensitive campaigns instantly for live events.​

Understanding what works via built-in analytics and A/B testing, enabling rapid optimization of all communications.​ Review collected by and hosted on G2.com.

There was a slight fine-tuning of the initial configuration of custom tracking of very niche terms community-specific. Review collected by and hosted on G2.com.

It addresses the problem of the quantified sentiment and engagement in the community in a useful manner. Past feedback was diffused and difficult to quantify. At this point, it is possible to directly relate social media buzz to certain in-game happenings or announcements. This information not only directs our marketing campaigns but also creates real time player feedback which can shape future development needs so that we remain in close contact with our community. Review collected by and hosted on G2.com.

Honestly, I didn’t find any real downside. Maybe at first I felt a bit overwhelmed (because there are so many features) but after a little while exploring, I got comfortable with the interface. Review collected by and hosted on G2.com.

I needed to optimize my time and resources, so finding an all-in-one software was a game changer in my workflow. Review collected by and hosted on G2.com.

Semrush can sometimes be a dense tool, with many features that may intimidate a beginner. The custom reports could be more flexible, and some social data is not always complete. But for an SEO/marketing consultant, these are minor details compared to the overall value of the platform. Review collected by and hosted on G2.com.

Semrush allows me to:

- audit a site in depth in a few minutes

- precisely identify SEO opportunities (keywords, content, technical optimization)

- compare a site to competitors and understand their acquisition strategy (channels, targeted keywords, content pillars, ...) Review collected by and hosted on G2.com.

Glassbox can feel overwhelming at first because of the depth of data it provides. Additionally, the platform can be resource-intensive, leading to occasional performance slowdowns on large datasets. Review collected by and hosted on G2.com.

Glassbox addresses the challenge of truly understanding user behavior throughout digital journeys by offering comprehensive clarity. By capturing every interaction, it uncovers hidden friction points, technical problems, and drop-offs that traditional analytics might overlook. This enables quicker troubleshooting, lessens customer frustration, and enhances conversion rates. In the end, Glassbox delivers actionable insights that support the optimization of both user experience and overall business performance. Review collected by and hosted on G2.com.

It works great, but there are a few things that could improve. It can have some more templates related to each business category and deeper integrations. Review collected by and hosted on G2.com.

Before EngageBay, our inquiry handling was scattered across emails, spreadsheets and whatsapp messges. We often missed follow-ups or lost track of interested customers. EngageBay fixed all of that by giving us:

A single place to manage all our inquiries

Automated follow-ups and reminders

Better visibility of interested leads

faster response times.

Since using EngageBay, our engagement has improved and we have been able to convert more inquiries into actual customers. Review collected by and hosted on G2.com.

While the platform works really well overall, sometimes the customization options feel limited. I would also like to see more integrations with third-party apps. Additionally, the learning curve at the beginning requires some time, but once you get used to it, the workflow becomes smooth. Review collected by and hosted on G2.com.

Success.ai is helping me save a lot of time in outreach and follow-ups. Earlier, writing and personalizing emails for prospects used to take hours, but now with its AI features I can do it in minutes. It has also improved my response rate and given me clear analytics about what is working and what is not. This has helped me stay more consistent, reduce manual effort, and focus on strategy instead of repetitive tasks Review collected by and hosted on G2.com.

I find the dashboarding and setup in PostHog a bit tricky, making it challenging for our team to ensure data accuracy. Despite the appealing branding and charming hedgehog mascot, the underlying user interface can become quite confusing when all embellishments are removed. Additionally, the initial setup process was not straightforward; it has taken months, and my team is still working on it. This complexity has been a hurdle in our integration workflow. Review collected by and hosted on G2.com.

I use PostHog for understanding user behavior and errors, enhancing our product analytics, and gathering feedback with their survey tool. It helps improve user experience by tracking interactions and customizing surveys for precise feedback. Review collected by and hosted on G2.com.

I have found tracking and interpreting the metrics to be somewhat challenging. While the open and click rates consistently appear strong and even exceed industry benchmarks, the number of page visits resulting from those clicks is always less than half. This discrepancy makes me question the accuracy of the reported metrics and whether they can truly be trusted. My concerns are based on my experience running at least 50 campaigns over the past nine months, reaching audiences of around 30,000 to 40,000 people. Review collected by and hosted on G2.com.

We wanted to run a bulk email campaign to attract leads and prospects to try our solution, and this tool has performed well for that purpose. Additionally, we received a 50% discount for a year, which has helped us keep our costs quite reasonable. Review collected by and hosted on G2.com.

I found the learning curve for new users to be a bit steep. A more guided onboarding process could help teams get started faster and understand the platform more quickly. Review collected by and hosted on G2.com.

I use Evam to solve real-time customer engagement challenges, sending personalized messages instantly across channels. It streamlines campaign management, reduces manual workload, and improves engagement rates through powerful analytics and intuitive journey design. Review collected by and hosted on G2.com.

I missed the little grey scroll bar that I needed to help me get all my Fields imported; Skylar solved that for me very quickly! Review collected by and hosted on G2.com.

I have had to send out my email list in 8 batches, since it was on my computer, and my email program limited emails to 100 per batch. Problem solved! I am also excited that I can easily segment my list by location, since I often need to send emails to just the city that I will be performing in, and not bother everybody else with shows that they can't get to! That will keep my fans from feeling like they are getting unnecessary emails. Review collected by and hosted on G2.com.