Digital Marketing Software

The one friction point I ran into was with the memory/business info section. I filled out my business details there, but when using the AI to create a campaign, it didn't seem to pull from that information automatically — I had to re-enter things manually. It's possible I was missing something, but a more seamless connection between the memory section and the AI campaign builder would be a nice improvement. Review collected by and hosted on G2.com.

Running cold email campaigns manually is time-consuming and difficult to scale. Instantly solves this by automating the process, freeing up time to focus on other areas of the business. Review collected by and hosted on G2.com.

Some of the tools can be confusing when you’re building a form, especially if you’re creating multiple forms that each have a different purpose. I understand why it’s set up the way it is, but I still think it could be improved—for example, by offering prefill suggestions based on what you want to get out of the survey responses and the kinds of questions you’re trying to ask. Review collected by and hosted on G2.com.

Creating long form, branded newsletters and emails. Tracking clicks and where people are reading is really helpful to know if a message is not just in an inbox but actually recieved and looked at. You can then send follow up emails to refine a point that did not get as many clicks. Review collected by and hosted on G2.com.

Tagging on ALL platforms isn't the best sometimes but I have yet to try it since LinkedIn tagging was upgraded. I don't like how you can't add music to Instagram post from SOCI. Ads are a little complicated so I do run ads directly through META its a little user friendly and ties in Instagram and FB together. Review collected by and hosted on G2.com.

Marketing post, its really helpful. I schedule out my post sometimes a whole month in advance and it makes my social posting life so much easier. If it could be a little more user friendly I would def recommend more and more. Review collected by and hosted on G2.com.

The information on viewership could be a little more robust. I appreciate the ability to monitor but sometimes replying is a challenge. That said for the time I have to spend, Hootsuite is an excellent resource. Review collected by and hosted on G2.com.

We are a small games company and I have a great deal of responsiblities beyond just daily social media marketing. The time saving features of Hootsuite allow me to tackle a large amount of social outreach, advertising, and review in a short amount of time, which frees me for other necessary activities. Review collected by and hosted on G2.com.

We want to add a few moderator only seats to the profile, or staff members to only check comments and not have full access, but the seats cost the same no matter the role or responsibilities. Review collected by and hosted on G2.com.

Take time with the trial, and be sure to explore Bambu while you're at it. Review collected by and hosted on G2.com.

I use Sprout Social to consolidate work and planning across all social media channels, integrating platforms, scheduling content, and improving team collaboration. The AI capabilities, like video captions, save me time by eliminating the need to manually create or find them. Review collected by and hosted on G2.com.

I think there is alot of tabs on the side that sometimes its confusing. i also wish there was some setting you could turn on that would show you who eduted what like which user. I also wish it could tell youn like "you havent used this lisr in 6 moinths do you want to delete it" I also feel like adding contacts is not as smooth as it could e I am always clicking around and I eel like eerytime it shows stuff up ina difffeent way Review collected by and hosted on G2.com.

It si helping me to be abel to send mas emails to people and know whether oro not they hace unscirbcirbed. I WISH that SMS messaging was free because why does it cost extra to send peopel texts like how does that amke sense Review collected by and hosted on G2.com.

What I dislike most is the email builder. It’s clunky, hard to use, and not very intuitive.

Another thing I don’t like is the reporting system. The way it filters and displays metrics is difficult to understand and navigate. I’d prefer it to be more straightforward and focused on what matters, like email title effectiveness, open rate, and click-through rate.

Also, the campaign duplication feature could be improved. It would help if every duplicated campaign could be grouped into a single category so I can find them quickly, instead of ending up with an isolated copy each time. Review collected by and hosted on G2.com.

CRM and automations are the main features I value most. Review collected by and hosted on G2.com.

GA4 was a significant departure from Universal Analytics and the transition required a considerable amount of time to relearn reporting structures and rebuild the custom reports we had relied on previously. The interface can feel unintuitive at times, and finding specific data points often requires more clicks and configuration than it should. Data sampling in larger reports can also reduce accuracy, which is frustrating when making important budget decisions based on the numbers. Session-based metrics and attribution modeling have also changed in ways that make year over year comparisons difficult. Review collected by and hosted on G2.com.

Google Analytics solves the core problem of understanding where our website traffic comes from and what visitors do once they arrive, which is fundamental to making informed marketing decisions. Without it we would have no reliable way to measure the effectiveness of our campaigns, identify high performing channels, or understand where customers are dropping off in the purchase funnel. The biggest benefit has been the ability to tie marketing spend directly to revenue outcomes, which allows us to allocate budget more confidently and justify investment in specific channels. Having that level of measurement and accountability built into our marketing operation has been essential to growing efficiently. Review collected by and hosted on G2.com.

There is not much I dislike about Insider One. Overall it is a very useful and strong platform for our needs.

If I had to mention something, sometimes the platform feels very advanced and it takes time to explore and fully use all the features. We are not a classic e-commerce partner so our goals are very different, and learning how to track these goal in Insider takes a little bit time. But the Customer Success team is very helpful in these kind of things. Review collected by and hosted on G2.com.

Insider One solves the problem of managing all our marketing channels separately by bringing everything into one platform. We can handle mobile app, web, SMS, and email campaigns in a single place, which makes our work much more efficient and organized.

It also helps us understand our customers better through segmentation and data insights, so we can send more relevant and personalized messages. This improves our engagement and conversion rates.

Overall, it saves us time, reduces operational effort, and helps us grow our business with more effective and data-driven marketing. Review collected by and hosted on G2.com.

One downside was the initial setup and deliverability requirements. I had to create and authenticate a domain before campaigns would send properly, and early on I ran into rejected statuses and approval delays. While I understand this is for security and sender reputation, it can be a bit confusing and time-consuming if you’re not familiar with domain setup. Once everything was configured correctly, it worked much more smoothly. Review collected by and hosted on G2.com.

Brevo helps solve the challenge of staying consistently connected with leads and customers without spending hours managing campaigns. It centralizes email marketing, automation, and contact management in one place, which saves time and keeps everything organized. This makes it easier to follow up, nurture leads, and stay top of mind—ultimately helping generate more conversions and repeat business without needing a large team or complex systems Review collected by and hosted on G2.com.

While Lemlist has been an excellent tool overall, there are a few areas where I would love to see improvements.

The campaign analytics could be more granular. For example, when running A/B tested subject lines, it would be helpful to see a clear side-by-side breakdown of open rates per variation rather than having to manually calculate the difference. The current reporting makes it harder than it should be to draw quick conclusions from split tests.

I would also love the ability to rename individual campaign steps. Right now, steps are labeled by subject line or a generic label like "send automated email," which makes it difficult to navigate longer sequences at a glance. Being able to label steps as Email 1, Email 2, LinkedIn Follow Up 1, and so on would make campaign management significantly cleaner, especially when running multiple campaigns simultaneously. The same goes for being able to see what steps a lead is in, such as what step the lead has gone through and what steps it is yet to take.

One more analytics improvement I would suggest is showing reply rate based on total contacts in a campaign, in addition to total messages sent. The current calculation can be misleading when a contact receives multiple follow-ups. A contact-based reply rate would give a more accurate picture of how your outreach is actually performing.

The LinkedIn extension occasionally takes a moment to load, but this is a minor inconvenience and not a dealbreaker given everything else the platform delivers.

Overall, my frustrations are minor compared to the value Lemlist provides. These are refinements to an already strong product rather than fundamental issues. Review collected by and hosted on G2.com.

Running a multi-channel outreach operation as a solo operator is incredibly demanding. Without the right infrastructure, the sheer volume of tasks, including sending emails at the right intervals, following up on LinkedIn, tracking who opened what, finding verified contact information, and knowing when someone has replied, becomes completely unmanageable manually.

Lemlist solves the multi-tasking problem entirely. Instead of spending my day switching between tasks and manually tracking the status of hundreds of leads, Lemlist handles all of it automatically in the background.

My campaigns run while I focus on what actually moves the needle, which is building a high-quality prospect list and managing active conversations.

The time savings are significant.

Before Lemlist, I was constantly context switching between finding emails, sending messages, logging activity, and figuring out follow-up timing. Now I set up a campaign once, and the system executes it precisely while I stay focused on higher-value work.

The automation also removes human error from the equation. Follow-ups go out on schedule, leads that reply are paused instantly, and engagement data is tracked automatically. Nothing falls through the cracks the way it inevitably does when you are managing everything manually.

For anyone running outreach at scale as a solo operator or small team, Lemlist is not just a nice-to-have. It is the infrastructure that makes the whole operation possible. The productivity gain alone justifies the investment many times over. Review collected by and hosted on G2.com.

Nothing in particular stands out to me, so far. Review collected by and hosted on G2.com.

It’s made my life easier by streamlining all my work into a single platform, and it helps me spot gaps and opportunities through its analytics and social listening features. The DM automation feature has also significantly reduced the time I spend replying to messages one by one. Review collected by and hosted on G2.com.

There are a few areas where it could improve. The workflow builder, while easy to use can feel slightly limited when you try to build more complex automation. Sometimes you have to find workarounds instead of having a direct option. And debugging a workflow takes hours as we need to go through each step. Review collected by and hosted on G2.com.

It helps us keep our marketing activities organized in one place. Instead of manually following up with leads, we've set up workflows that handle nurturing automatically. This saves a lot of time and ensures consistency.

Email broadcasts have made it easier to stay in touch with our audience regularly, whether it's for updates, offers or content sharing. Overall, it has reduced manual effort and helped us maintain a steady communication flow with leads and users without needing multiple tools. Review collected by and hosted on G2.com.

What I dislike about Semrush is that it can feel a bit overwhelming at first because there are so many tools and features. The pricing can also be a bit high for beginners or small creators who are just starting out. Once you get used to it, though, it becomes much easier to navigate and use effectively. Review collected by and hosted on G2.com.

Semrush helps solve the problem of figuring out what content to create and how to improve visibility on search engines. It makes keyword research, competitor analysis, and SEO optimization much more accessible in one place.

For me, it saves a lot of time when planning content for my website by showing what people are actually searching for and how competitive those topics are. This helps me create more focused, high-intent content that has a better chance of ranking and reaching the right audience. Review collected by and hosted on G2.com.

After posting this review, Mailchimp responded publicly promising escalation to their "senior support team for urgent review" on ticket #15156160131.

I followed up. They did nothing.

Today I received this email: "Since we have not heard back, we will go ahead and close this case."

To be clear: I responded to their escalation. They went silent. Then they closed the ticket and blamed me for not following up.

The public response was performative reputation management. The private follow-through was nonexistent. The original issue - data loss during account downgrade - remains unresolved.

If you're considering Mailchimp, understand that public promises of resolution do not translate to actual support. I've migrated to an alternate CRM and rebuilt everything from scratch. Review collected by and hosted on G2.com.

Nothing anymore. I left the platform after they deleted my survey data without warning during a plan downgrade and failed to respond to two separate support escalations over the course of 9 days. Review collected by and hosted on G2.com.

As a newer user of Birdeye, the main challenge has been the depth of the platform. There are a lot of features and capabilities available, which is a positive, but it does take time to fully learn how to use everything as effectively as possible—especially across multiple business locations.

We’re also still working through how to best align integrations with our existing systems, so additional guidance or best practices in that area would be helpful.

That said, the onboarding experience itself has been excellent. Shri, our onboarding specialist, has been incredibly helpful, responsive, and clear throughout the process. The learning curve is more a reflection of how robust the platform is, not the support we received. Review collected by and hosted on G2.com.

Before Birdeye, managing reviews and customer feedback across multiple businesses was manual and inconsistent. We struggled to request reviews consistently and didn’t have a centralized way to monitor or respond.

Now, everything is streamlined—review requests are automated, feedback is centralized, and responses are timely and organized. This has improved efficiency, increased customer engagement, and given us much better visibility into our overall customer experience.

The onboarding support from Shri also made a big difference in helping us get up and running quickly. Review collected by and hosted on G2.com.

As I mentioned before, the pricing had been the main reason why I haven't had the chance of using Braze in my Marketing career so far. While it's definitely competitive when measured against equal calibre products, it can still be a little bit intimidating, especially for companies that are looking to commit to a platform for years to come.

CONS:

- In-app and content card channels priced separately

- Separate one-off onboarding fee

- A handful of learning materials locked behind a paywall Review collected by and hosted on G2.com.

Creating complex automated journeys to cater for multiple lifecycle stages for a highly segmented user base. Introducing possibilities for deep personalisation via liquid tags, creating content blocks to automate the better part of template creation. Review collected by and hosted on G2.com.

I do think that certain aspects could be explained more clearly or frequently, like how use of custom layouts & fonts should be limited for accessibility purposes. Review collected by and hosted on G2.com.

Flodesk makes it easy to build a list that I OWN (not like social media, which I rent), and keep in touch with them in a way they're *excited* to engage with. Review collected by and hosted on G2.com.

I’m still exploring Sender.net, so I don’t have major dislikes yet. Since I’m on the free plan, I’m curious to see how some of the advanced features compare once I dive deeper. For now, everything has been smooth, but I’ll need more time to fully understand the limitations and see if there are areas that could be improved. Review collected by and hosted on G2.com.

Sender.net is helping me simplify email marketing by providing an easy-to-use platform with reliable delivery. As someone still exploring, I’ve found that it solves the problem of managing campaigns without needing complex tools or expensive plans. The quick support (even for free users) ensures I don’t get stuck, which saves me time and lets me focus more on creating content and engaging with my audience. Overall, it’s reducing the stress of handling email communication and making the process smoother and more efficient. Review collected by and hosted on G2.com.

The user journey can feel complex at times, and small campaign changes often require considerable effort. Reporting dashboards also lack sufficient customization and flexibility to effectively compare performance across initiatives. Review collected by and hosted on G2.com.

EVAM has been a fundamental pillar of our team’s promotional campaign initiatives, enabling access to multiple engagement channels including SMS, Push, WhatsApp, and META. It also provides capabilities such as cashback, offers, personalization, and dynamic campaign journeys. More recently, it has expanded to support interfaces for enterprise clients, extending its value beyond internal campaign execution. Review collected by and hosted on G2.com.