Digital Marketing Software

One of the main limitations I've experienced with HubSpot Marketing Hub is the lack of creative flexibility, especially when customizing forms.

For example, while building a CSAT survey for our customers, I found the native form customization options too restrictive to achieve the user experience and visual design I wanted. I ended up developing a custom HTML solution outside HubSpot to deliver a more polished and user-friendly interface.

As someone who works with UX and digital marketing, I believe HubSpot could offer greater control over form layouts, styling, and interactions without requiring custom development.

The platform is powerful, but improving its design flexibility would make a significant difference for teams that care about creating more tailored customer experiences. Review collected by and hosted on G2.com.

HubSpot Marketing Hub helps us solve one of the biggest challenges in marketing: keeping campaigns, customer data, and performance insights connected in one place.

Instead of managing multiple disconnected tools, we can organize campaigns, build landing pages, automate communications, and track customer interactions within the same ecosystem.

One practical benefit is being able to manage customer engagement initiatives, such as CSAT surveys, while keeping the results connected to our broader marketing and customer experience strategy.

For me, the biggest advantage is having better visibility into the customer journey and reducing the time spent on operational tasks. This allows our team to focus more on strategy, improving customer relationships, and making data-driven decisions. Review collected by and hosted on G2.com.

The pricing is a bit high, especially for small teams and startups. Some of the best features, like the AI tools, can add to the cost quickly. It’s worth the money for what you get, but a cheaper entry plan would make it easier for early-stage teams to start. Review collected by and hosted on G2.com.

lemlist solves three problems for us. First, finding leads. The built-in lead database lets us build targeted prospect lists in one place, so we don’t need a separate data tool. Second, running outbound across channels. We run email and LinkedIn sequences from the same platform, which keeps our outreach consistent and saves time. Third, managing campaigns with less effort. With the MCP connection and the embedded agent, we can set up, review and improve campaigns much faster. Review collected by and hosted on G2.com.

I don't find the review tab to be particularly useful. It tends to lag behind by at least a day and I prefer to respond to reviews faster than that. The suggested prompts are also very bland and impersonal. I understand why this is but I work at a small family owned business and we prefer to be very hands on and personal with customers. It is important to the owners that any review, positive or negative is responded to quickly and personally and the review feature in SOCI just doesn't allow for that. Review collected by and hosted on G2.com.

SOCI is a huge time saver when it comes to scheduling social media posts. Rather than having to come up with new ideas for posts every day I am able to set aside a few days a month to invest in curating content and then not have to think about it. Review collected by and hosted on G2.com.

I wish Constant Contact could send emails at the right time for different time zones. My emails usually go out between 8 and 8:30 Eastern, which means people on the Pacific coast receive them at 5 AM. Some of the email blocks also don’t work as well when I try to move things around, like switching a picture from the right side to the left. I’d also like to be able to embed short videos in emails. We tried connecting Cvent with Constant Contact through Zapier so new class registrants would automatically become contacts, but the link kept breaking. There wasn’t an easy way to transfer those contacts automatically, and I’m not going to download and upload them manually. Review collected by and hosted on G2.com.

I use Constant Contact to send timely newsletters and emails to my clients’ audiences, including announcing continuing education classes. I can easily design emails with templates I save for my clients and upload images, and I can speak with someone if I need help. Review collected by and hosted on G2.com.

ActiveCampaign can be quite complicated to use, especially when setting up forms and automations.

What I find particularly frustrating is the Double Opt-In setup. Not every form requires Double Opt-In. Sometimes I simply want to collect information or allow someone to register for an event without an additional email confirmation.

I would appreciate a simpler and more flexible way to choose whether Double Opt-In is needed for each form. Overall, I wish the platform were more intuitive and easier to use. Review collected by and hosted on G2.com.

ActiveCampaign helps me organize my contacts, manage my email marketing, and communicate with potential and existing clients more efficiently. As a self-employed coach and therapist, it allows me to stay connected with my audience, share valuable content, and promote my workshops, courses, and services.

The automation features help me save time by sending follow-up emails and managing communication without having to do everything manually. This allows me to focus more on working with my clients and growing my business. Review collected by and hosted on G2.com.

Sprouts’ note-taking system leaves a lot to be desired. Notes can be difficult to find—for example, you have to open the entire user tree to see active notes, or you have to use the Case system, which our team doesn’t use except for VIP users. Review collected by and hosted on G2.com.

Sprout helps us maintain an early warning system to monitor all of our social media channels when updates go out, and it also allows our marketing team to easily track sentiment around new releases or updates. Review collected by and hosted on G2.com.

I wish there were an option to post immediately, instead of having to schedule everything at least 5 minutes out. I’ve also run into issues where I edit a post in Hootsuite, but it still ends up publishing the original, unedited version. Finally, it would be really helpful to see a snapshot of comments/messages across all the accounts I manage, so I don’t have to manually check each one in Meta. Even a simple “here’s what you missed” view would help, and then I could still go into Meta to follow up—just so I can make sure I’m not missing anything. Review collected by and hosted on G2.com.

I manage about 14 different profiles, and each one has multiple channels. Hootesuite lets me schedule posts for every account from one place, so I don’t have to keep switching between profiles and channels. Review collected by and hosted on G2.com.

Well, it has a steep learning curve and constant UI changes. Transitioning to GA4 felt like relearning the tool from scratch, and it's frustrating when standard reports move around or feel less intuitive than the older version. Review collected by and hosted on G2.com.

Google Analytics solves the problem of figuring out what users are actually doing on our app or web app where they are getting stuck. For someone early in their career like me, it helps bridge the gap between frontend buttons and real user behavior. Instead of just guessing why traffic dropped or why a specific page isn't converting, we can track exact user journeys and make data-backed fixes to improve the product. Review collected by and hosted on G2.com.

One area where Semrush could improve is its paid marketing data, especially Google Ads insights. More accurate and detailed data on competitor ad campaigns, keywords, and estimated ad spend would make the platform even more useful for PPC professionals. Improving the reliability of these insights would help users make better-informed paid marketing decisions. Review collected by and hosted on G2.com.

I started my digital marketing career in 2023, and Semrush has been part of my daily workflow since my very first month. Honestly, I can't imagine my SEO routine without it.

Without Semrush, competitor research, keyword analysis, and identifying SEO opportunities would require switching between multiple tools and data sources. It brings everything together in one place, making our work much easier and more efficient.

I realised its true importance when we once lost access to Semrush for a week due to a technical issue. I could clearly see a drop in the overall productivity of our marketing team. Based on that experience, I believe Semrush helps improve our team's productivity by at least 20%. Review collected by and hosted on G2.com.

Watch out - Instantly will offer to create a domain email for you and do all the setup. But, they actually own that domain forever, locking you into their services. This was not obvious in the purchase experience, so I went ahead and tried it. When I discovered this issue, their customer service was dissappointing - they would not offer a refund or allow me to take full control of the domain (even though I purchased it). They said that it was shared in the purchase experience, I am sure it was buried in a 20 page disclaimer. As a user, I expected better and am moving my business to Apollo - if they think they can control a domain I purchased, what else will they retain control after I invest a ton of time and brand building with them? No thanks. Review collected by and hosted on G2.com.

I am not going to use them anymore. Review collected by and hosted on G2.com.

Amplitude Analytics is generally easy to work with, though some advanced features and configuration options can take time to understand. Setting up certain event tracking workflows may require additional effort, especially when dealing with complex product structures. The reporting experience could also offer more flexibility in customizing dashboards. These are relatively minor limitations, and improvements in guided setup and documentation would make the overall experience even smoother. Review collected by and hosted on G2.com.

As a software developer, I use Amplitude Analytics to better understand how users interact with our applications and identify where they encounter difficulties. It helps us track user journeys, analyze feature adoption, monitor conversion funnels, and understand retention patterns. Instead of relying on assumptions, we can use behavioral data to make informed product decisions, identify improvement opportunities, and prioritize features based on actual user activity. This makes it easier to optimize user experiences and align development efforts with business goals. Review collected by and hosted on G2.com.

I'm reaching here but there isn't a lot. The dashboard is very much built for marketers first, so the SMTP and transactional settings take a bit of finding among the campaign features I’ll never use. Review collected by and hosted on G2.com.

Reliable delivery of website enquiries. Nobody notices a missing email until a customer complains. I set it up once and forgot about it, which is the best thing I can say about any piece of infrastructure.

TL;DR: Boring in the best possible way. Email goes in, email comes out. Review collected by and hosted on G2.com.

The one thing I dislike is the support response. Sometimes the support team gives inadequate answers, and they also don’t respond promptly very often. This could be improved a lot and would provide better support to customers. Review collected by and hosted on G2.com.

I worked with various tools, and the most exciting part that’s available in Braze—but lacking in other tools—is the AI operator. It genuinely feels like you have a helpful partner/agent sitting alongside you, understanding your commands, responding to them, and solving business use cases promptly and swiftly, which is missing in most platforms. Review collected by and hosted on G2.com.

I wish I could connect Intuit Mailchimp Email Marketing with the scheduling platform I use, so everything could be integrated. Currently, I'm using Dance Manager to schedule clients, and having them connected would be helpful. Review collected by and hosted on G2.com.

I use Intuit Mailchimp Email Marketing for mass contacting and creating client-specific groups, making email deployment efficient and personalized. It's easy to make emails look professional, and I can auto resend them, improving the open rate. Review collected by and hosted on G2.com.

I feel the sales pipeline view could offer a bit more flexibility. It would be helpful to have more options to customize how deals and activities are displayed, depending on the number of opportunities being handled. A more personalized view would make things easier to follow. Review collected by and hosted on G2.com.

Keeping track of leads and remembering when to reconnect with prospects can take quite a bit of time. Engagebay helps bring contact information and sales activities together, so I have a better overview of ongoing opportunities. It’s useful for keeping conversations organized and making sure important details are easy to find and available when I need them. Review collected by and hosted on G2.com.

There aren't really any negatives about Flodesk. I think the only thing I could say is I wish they had more templates or ways to create your own. But, I think they are already working on that! Review collected by and hosted on G2.com.

Flodesk is helping me maintain an email list without paying crazy prices. They are so helpful with creating beautiful emails when you aren't very skilled in html or css. Review collected by and hosted on G2.com.

I wish Attentive had more intuitive AI for segmentation and journeys, so I could target consumers with messaging that’s relevant to them. The AI campaign writing is way off and not on brand, and I wish it could learn our brand voice better. The white glove team was helpful during setup, but they didn’t quite nail the branding, so I had to update it afterward. Review collected by and hosted on G2.com.

I can write email and SMS campaigns easily in one place; having both integrated is faster and easier than using two platforms, and makes pulling analytics quicker. Review collected by and hosted on G2.com.

Although the assistance from Insider is excellent, we would recommend to have longer training session and products discovery. They did provide online guides and PDF with other important information to understand all their products also they provided blogs to read Review collected by and hosted on G2.com.

Insider has provided valuable data from A/B testing landing pages, website elements and various email and other communication channels A/B test data to sharpen our marketing strategy and draft nice marketing materials. Insider also helping us to make an urgent campaigns to test the data, build Architect journeys to target our potential customer on their buying journey and most importantly the reporting to understand overall impact. Review collected by and hosted on G2.com.

The interface is only available in English, so a Polish language option would make it easier for our team. It would also be handy to edit a scheduled campaign directly, without having to cancel the schedule first and set it up again. Some useful reports, like performance by inbox provider, are only on the paid plan. At the start we had some emails not delivered to Microsoft addresses (Hotmail, Outlook), but support fixed this quickly. Review collected by and hosted on G2.com.

We run a Polish online pharmacy and wellness shop in the UK, and we needed a simple way to build our own email list and stay in touch with our customers. Sender lets us collect signups directly on our website, automatically send new subscribers a welcome email with a discount code, and send regular newsletters with health tips and product offers. It saves us a lot of time, because everything from the signup to the welcome email runs on its own. We now have a growing list of customers we can reach directly, without relying only on social media, and we can see who opens and clicks our emails. Review collected by and hosted on G2.com.

Support is a chatbot first, and a human answers by email. I used it for one day on a trial, so I can’t speak to long-term reliability. Review collected by and hosted on G2.com.

I scheduled a post, and it went live on the minute, and I answered a customer DM from the same dashboard. I haven’t used it long enough to say how much time it saves over a month, and I couldn’t judge reporting because the history was still importing. My expectation is that it would cut the app-switching on client inboxes, and I’d want a few weeks to confirm that. Review collected by and hosted on G2.com.