Best Employee Advocacy Software

Employee advocacy software enables companies to engage their workforce to share branded content and information via social channels. With these tools, brands are able to build pre-approved content libraries for their employees to access to share via mobile, email, or social media. These tools not only help broaden a company’s social presence by engaging their employees, they also allow social media managers to have more control over company voice and messaging on social channels. Employee advocacy tools often play a part in companies’ social selling strategies, enabling sales reps to effectively communicate with prospects and customers on social channels. Many of these tools offer gamification features to promote a higher volume of sharing amongst employees.

Brand advocacy software tends to be focused on either employee advocacy or customer advocacy, although there are a number of products that provide platforms for engaging both employees and customers.

To qualify for inclusion in the Employee Advocacy category, a product must:

  • Provide tools for marketing or social media teams to share a content library with their employees
  • Provide social integrations to allow the company’s employees to share messaging and/or content directly from the platform
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Compare Employee Advocacy Software

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    Hootsuite is the most widely used social media management platform, loved by over 16 million people worldwide and trusted by more than 800 of the Fortune 1000. Our brand promise is to empower all organizations–large and small–to strategically grow their brand, business and customer relationships with social. Our platform brings together your social networks and integrates with over 200 business applications. It’s the one place to build customer relationships, listen to the needs of the market a

    EveryoneSocial
    (127)4.4 out of 5
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    Optimized for quick response

    EveryoneSocial provides a social selling & employee advocacy platform designed to help your employees become powerful marketers, sellers, communicators, and recruiters. Whether you’re looking to increase brand awareness, drive more qualified leads, better enable your sales team, improve employee engagement, or attract and retain top talent, EveryoneSocial can be deployed for teams ranging from 500 to 50,000+ employees.

    PostBeyond
    (68)4.4 out of 5
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    Optimized for quick response

    PostBeyond unlocks the potential for influence within everyone. In our referral-based world, buying decisions and brand perceptions are heavily influenced by both business and personal connections on social media. At PostBeyond, our mission is to enable an organization’s employees, customers and partners to intelligently share content through their trusted networks to reach, engage and influence, driving measurable business results. We fulfill that mission through leading product thinking and

    GaggleAMP activates your employees to drive digital engagement. Our employee advocacy solution makes it easy and fun for employees to participate in your organization's digital marketing efforts.

    Bambu by Sprout Social is an employee advocacy platform that gives your employees a simple way to share curated, pre-approved content across their social networks.

    Smarp is the standard for modern employee communication. Their Employee App connects employees to the content they need to be successful in their work, while empowering them to act as brand ambassadors for their employers. Smarp helps employees build their thought leadership and networks, and to stay up to date with their company and industry news by making it easy for them to discover, share and measure the impact of great content. Smarp’s native mobile apps enable companies to push content di

    Sociabble delivers top of the line, mobile-first enterprise solutions for internal communication, employee advocacy, and employee engagement. A Software as a Service (SaaS), our platform aggregates content sourced from official company channels (social networks, company websites, etc.) and curation platforms, as well as content suggested by platform users (UGC) and administrators. Content is personalized and organized into themed channels and may be viewed on mobile, desktops, intranets, enterpr

    Influitive
    (73)4.4 out of 5
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    Optimized for quick response

    Influitive's AdvocateHub allows you to build a community and invite advocates— such as your customers, partners and employees—to complete challenges: referrals, product reviews, social media posts, and more. As they complete these challenges, which can be targeted to groups or individuals, they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily report on all activities completed, and integrate with your CRM and marketing automation platform to incor

    Despite an explosion of sales acceleration tools over the last 10 years, sales reps continually struggle to start the sales cycle - they just don̥'t get in front of their target audience enough of the time. FRONTLINE Selling has developed a suite of solutions that guides reps on how to create Meaningful Interactions (MIs) with targeted individuals, create more sales opportunities and nurture them to close. It's a roadmap for prospecting success! The Staccato Suite of Solutions coaches reps to e

    Employee Communication and Engagement Platforms are a critical component for the success of world-class organizations at a time of historic, unprecedented change in the global workplace. Successful serial entrepreneurs Russ Fradin, Steve Heyman and Jim Larrison founded the company in 2010 with the mission of establishing stronger bonds between organizations and their employees so great things can be achieved. Today, hundreds of enterprise organizations, including more than 20 percent of the For

    MarketBeam is an AI-driven personalized social marketing platform that utilizes untapped executives’ and employees' social networks to 10X your social reach, elevate brand, and nurture leads beyond the usual corporate channels. Gamification encourages content sharing on social networks while building executive branding and individual employee thought leadership. AI-driven analytics constantly learns and identifies top influencers, popular content and social networks to maximize marketing ROI.

    SoAmpli is an award-winning advocate marketing and sales SaaS platform. Through a beautiful and user-friendly interface, SoAmpli helps companies turn their sales team into social selling stars increasing sales and powering brands. The SoAmpli platform facilitates the creation of a centralised space for heads of marketing and social media managers to quickly distribute fully-approved, 100% on-brand content to their sales team and employees, making it extremely easy for users to post – or schedul

    SocialToaster is an enterprise-level fan engagement platform that uses the power of social media to amplify your brand’s message. The SocialToaster platform allows you to identify, recruit and activate your best supporters and vocal enthusiasts who are proud to share your brand’s content to their own personal social networks.

    CustomerAdvocacy.coms cloud based platform gives your team the power to activate your most loyal fans to support your business needs.

    Act-On
    (7)4.4 out of 5
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    Optimized for quick response

    Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software o

    ClearView Social business professionals can share to LinkedIn and Twitter without leaving their inbox. Message Amplified. Results Measured.

    SocialChorus is the leading workforce communications platform that transforms how workers and organizations connect every day. We empower communicators to reach every worker from the head office to the front line. Companies thrive and win when all their workers feel informed, aligned, and supported. The SocialChorus platform allows communicators to publish once and distribute everywhere efficiently delivering critical information to the right employee at the right time.

    SocioAdvocacy is the quintessential Employee Advocacy tool that lets your employees discover your official marketing communication and share it with their external social networks, in turn generating positive conversations and sales for your company. It allows you to make a provision for your employees to earn reward points for engaging with and sharing the content that makes the advocacy program gamified. SocioAdvocacy also lets you track the effectiveness of advocacy marketing across social m

    Employee advocacy is a powerful tool whether you are looking to increase your corporate social media presence, generate leads, build and sustain public relations, for recruitment and much, much more.

    Boost your sales and online presence by actively involving the most valuable marketing source you have, being your employees, your happy clients, your partners and resellers, or anyone else who's willing to vouch for you. Thanks to Ambassify, you as a marketeer or HR manager are able to identify your genuine advocates through patent-pending technology. Your goal? Build an army of advocates you can challenge through an exclusive community or via public landing pages. Your advocates can complete c

    Bunchball combines behavioral economics, big data, and gamification to inspire loyalty that lasts. We empower businesses to motivate, engage, and generate true loyalty among customers, partners and employees. This is Loyalty 3.0. We motivate millions of people to take action every day. We know what gets people going: a goal that matters, recognition among peers, and a meaningful reward. We’ve built the best tools and assembled the most experienced team to help you to motivate and engage your mo

    rFactr’s SocialPort™ gives organizations a way to scale social selling best practices across the entire enterprise. SocialPort helps to empower employee advocacy while preempting conversations with competitors, reducing the cost of customer acquisition and creating a measurable increase in revenue. Social selling techniques can create a competitive advantage but you’ll need a true enterprise-class social selling system in order to ensure results and compliance. SocialPort’s cross-platform int

    welikeit is an intelligent, award-winning platform that automates and controls the distribution of your social media updates, powered by isla your dedicated Social Media assistant.

    Power your brand on social media with the best speaker: your employees The opinion of employees is the company´s most influential voice in social networks. However, how to involve this valuable asset in the social media strategy of the brand? The answer is BeAmbassador, the SaaS Platform that allows you to increase the organic reach of your brand in social media, attract talent to your company and boost you social sales through employees' social networks. Features BeAmbassador allows you

    BrandMaster is an online platform, designed to help to plan, collect, share, adapt, and distribute all the marketing materials online.

    Brandpad is professional brand guidelines system by designers, for designers.

    An engagement tool for your team. Capitalize your team's network and influence. Reward your team members.

    Drumup is an end to end social media content scheduling and discovery app, and can cut down your social media management effort by up to 90% (works with Twitter, Facebook and LinkedIn). It discovers relevant and engaging stories of interest to your social media audience from around the web, that you can schedule for multiple social media accounts. You can also add custom posts to your content queue for publishing. DrumUp also allows you to link your blog feed on your social accounts. In addition

    DSMN8's proprietary technology is designed to help your employees: Create, Curate and Share on-brand content, enabling them to become influential brand advocates. DSMN8 enables your employee advocates to Create, Curate and Share company-approved content. This creates a seamless process from initial content creation through to end users sharing authentic and relevant company content. Intuitive features make sharing the right content, easy, effective and rewarding.

    Fabl is a new visual storytelling platform (SaaS) that drives content and social marketing campaigns, making it easy for you to create and publish compelling content and engage with your customers in an authentic way.

    Fielo’s Incentive Automation software platform allows organizations to easily design, manage and scale incentive and loyalty programs. Fielo's Salesforce-native solution not only incentivizes desired outcomes, but also the behaviors that drive those results. Whether you’re incentivizing your channel partners to register new deals or rewarding consumers for their loyalty, Fielo gives you the tools and analytical insights to reward any behavior, any outcome. Any time.

    Incentivefox makes it easy for local businesses to collect more referrals, re-engage with their customer base and improve employee retention to drive more revenue with less hassle.

    LoyaltyMatch is a cloud-based loyalty management and gamification platform that offers the fastest path to the development and delivery of loyalty and engagement initiatives revolutionizing the way businesses manage customer value. LoyaltyMatch customers include Clarins USA, I.M.P., Blue Note Entertainment Group, McMenamins and Frontstretch Fest.

    Smync is the Social Word-of-Mouth Marketing Platform. They empower brands and agencies with the tools to identify, foster, and amplify brand enthusiasts and ignite social brand advocate communities, delivering Return on Advocacy.

    The SociaLook Engagement platform allows you to engage your employees to create and distribute relevant content about your brand.

    SOCXO is a leading advocacy platform that enables brands to transform their stakeholders into brand advocates. We believe that people are a transformative force and have the power to amplify the brand’s social reach organically.

    SparkBase is a gift card and loyalty software platform that enables businesses to reward their customers in real time for monetary and non-monetary behavior across channels.

    The Loyalty Box is a flexible customer loyalty solution for retailers on a budget.

    VIP Crowd makes it fun and rewarding for your biggest fans to help grow your small business. Companies using VIP Crowd: *Get more referrals *Receive valuable feedback *Distribute content effectively *Encourage social engagement *Generate more leads *Increase brand loyalty See how you can easily join the VIP Crowd community and reward your best customers and employees for helping out your small business: https://vipcrowd.com

    Nurture a culture of employee advocacy -A new way for organisations to drive their company values and behaviours in support of 'real' employee advocacy. One of the smartest things an organisation can do is to empower its own employees to promote the brand on social, but only if it has the culture to support it. Visibly assists organisations in measuring and nurturing their culture with the ultimate aim of launching a sustainable employee advocacy programme.

    Yip Yip is a one for many digital platform that empowers an solopreneurs and networks to have a thriving online presence through automated content.

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