# Best Employee Advocacy Software

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Employee advocacy software enables employees to share branded content and company information via their personal social media channels. These tools provide centralized, pre-approved content libraries that make it easy for employees to distribute content via mobile, email, or social platforms. By facilitating employee participation in social sharing, organizations can expand their social reach while maintaining a unified brand message across channels.

Employee advocacy tools often support social selling initiatives by enabling sales representatives to engage with prospects and customers on social networks while maintaining a consistent brand image and voice. Many of these platforms offer gamification features to promote a higher volume of sharing among employees and analytical capabilities to measure employee activity.

Employee advocacy software is a subset of [brand advocacy software](https://www.g2.com/categories/brand-advocacy). Brand advocacy platforms typically focus on either employee advocacy or [customer advocacy](https://www.g2.com/categories/customer-advocacy), though some solutions support engagement programs for both employees and customers within a single platform.

To qualify for inclusion in the Employee Advocacy category, a product must:

- Provide a centralized library of pre-approved content for employees to share on their social networks
- Provide analytics dashboards or reporting capabilities to measure the impact of employee advocacy programs and content reach, such as clicks, shares, ROI, etc.
- Provide social integrations to allow the company’s employees to share messages and content directly from the platform





## Category Overview

**Total Products under this Category:** 41


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,900+ Authentic Reviews
- 41+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Employee Advocacy Software At A Glance

- **Leader:** [DSMN8](https://www.g2.com/products/dsmn8/reviews)
- **Highest Performer:** [Sharebee](https://www.g2.com/products/sharebee/reviews)
- **Easiest to Use:** [Vista Social](https://www.g2.com/products/vista-social/reviews)
- **Top Trending:** [Vista Social](https://www.g2.com/products/vista-social/reviews)
- **Best Free Software:** [DSMN8](https://www.g2.com/products/dsmn8/reviews)


---

**Sponsored**

### Vulse

Vulse is a type of employee advocacy and content management platform that helps organizations coordinate, distribute, and measure LinkedIn content through a data-powered workflow. The platform is designed for B2B companies, marketing teams, communication leads, and employee ambassadors who need structured content creation, scheduling, and performance insight across personal LinkedIn profiles. Vulse supports businesses that rely on consistent LinkedIn activity to improve brand visibility, deepen audience engagement, and increase participation from internal teams. The platform provides a controlled environment where employees can access pre-approved content themes, create posts that reflect their individual tone, and understand the potential impact of their activity through performance metrics. Vulse is particularly useful for organizations that want to extend their social presence through distributed content without overwhelming staff or compromising message consistency. It also assists teams that need a reliable method for sourcing content ideas, aligning messaging, and monitoring engagement trends across multiple individual accounts. Key features include: - Content planning tools that allow teams to organize topics and maintain a consistent narrative - Writing assistance that helps users generate LinkedIn posts aligned to their tone and professional voice - Centralized dashboards that present performance metrics, engagement patterns, and profile activity - Employee advocacy functions that support sharing coordinated content across distributed teams - Administrative controls for managing content approval, permissions, and user access Vulse integrates with key digital ecosystems used by B2B companies, including LinkedIn, cloud storage systems, and common workflow tools. The platform is suitable for organizations of any size that want to extend their reach on LinkedIn while maintaining structure, coordination, and insight. Users can work individually or as part of a managed team environment, enabling companies to balance creative flexibility with governance.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1436&secure%5Bdisplayable_resource_id%5D=1436&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1436&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1334324&secure%5Bresource_id%5D=1436&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femployee-advocacy&secure%5Btoken%5D=e6d9d867510cf6284507db3421707c4400fad2cbc1930c096de26f20a05721d2&secure%5Burl%5D=https%3A%2F%2Ftry.vulse.co%2F&secure%5Burl_type%5D=custom_url&secure%5Bvisitor_segment%5D=180)

---

## Top-Rated Products (Ranked by G2 Score)
### 1. [DSMN8](https://www.g2.com/products/dsmn8/reviews)
  DSMN8 is the #1 employee advocacy platform, trusted by global brands like McKinsey, Nokia, and Dropbox. Our software makes it effortless for employees to become authentic brand advocates, social sellers, and thought leaders on social media. How DSMN8 works: 1. Centralize content in a custom-branded feed. 2. Enable employees to share approved content from desktop and mobile. 3. Measure results and ROI with the industry-leading analytics suite. Why DSMN8 stands out: - AI-powered content creation: Generate share-ready social media posts in seconds, always aligned with your company's tone of voice. - Dynamic Display: Give employees multiple images, captions, and formats (including LinkedIn carousels, documents & video) for every post, so content feels authentic, not copy-paste. - Boost Post: Advocates can amplify company or executive posts with one click, maximizing reach and engagement. - Executive Influence: Elevate leaders on LinkedIn with dedicated tools for building thought leadership and delegating access securely. - Prove ROI: Track impact with advanced UTM tracking and customizable analytics dashboards. Export data for use in your chosen analytics software. Helping our clients empower their employees drives how we work, motivating us to deliver cutting-edge solutions and top-tier customer support. As a result, DSMN8 users have ranked us #1 for employee advocacy, and we've been recognized on additional G2 'Best Of' lists, including: Top 50 UK Software Companies #1 Employee Advocacy Software #1 Momentum Leader for Employee Advocacy #1 Most Implementable Solution #1 Easiest Setup #1 Best Est. ROI #1 Best Results From marketing and sales to recruitment and internal communications, DSMN8 drives scalable results and measurable ROI. For more information, visit DSMN8.com.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,096

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Integrations:** 8.5/10 (Category avg: 8.4/10)
- **Content optimization:** 8.9/10 (Category avg: 8.7/10)
- **Coworker content:** 8.5/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [DSMN8](https://www.g2.com/sellers/dsmn8)
- **Company Website:** https://dsmn8.com/
- **Year Founded:** 2016
- **HQ Location:** Cambridge, Cambridgeshire
- **Twitter:** @dsmn8 (2,677 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13241739/ (56 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Recruitment Consultant, Account Executive
  - **Top Industries:** Telecommunications, Information Technology and Services
  - **Company Size:** 68% Enterprise, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (345 reviews)
- Easy Sharing (208 reviews)
- Sharing Ease (187 reviews)
- Content Posting (151 reviews)
- Content Sharing (136 reviews)

**Cons:**

- Sharing Limitations (45 reviews)
- Sharing Issues (39 reviews)
- Limited Content (33 reviews)
- Post Limitations (29 reviews)
- Irrelevant Content (28 reviews)

### 2. [Vista Social](https://www.g2.com/products/vista-social/reviews)
  Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analytics, social inbox and listening, review management, link in bio, employee advocacy and much more.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 1,074

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.4/10)
- **Integrations:** 9.4/10 (Category avg: 8.4/10)
- **Content optimization:** 9.5/10 (Category avg: 8.7/10)
- **Coworker content:** 9.4/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc)
- **Company Website:** https://vistasocial.com
- **Year Founded:** 2022
- **HQ Location:** New York, US
- **Twitter:** @vistasocialapp (2,684 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/vistasocial/ (28 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Manager, Founder
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 72% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (562 reviews)
- Social Media Management (455 reviews)
- Features (369 reviews)
- Post Scheduling (340 reviews)
- Centralized Management (337 reviews)

**Cons:**

- Learning Curve (80 reviews)
- Missing Features (69 reviews)
- Social Media Limitations (67 reviews)
- Improvement Needed (65 reviews)
- Linking Issues (60 reviews)

### 3. [Oktopost](https://www.g2.com/products/oktopost/reviews)
  Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 178

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.4/10)
- **Integrations:** 9.5/10 (Category avg: 8.4/10)
- **Content optimization:** 9.5/10 (Category avg: 8.7/10)
- **Coworker content:** 8.3/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Oktopost](https://www.g2.com/sellers/oktopost)
- **Company Website:** https://www.oktopost.com
- **Year Founded:** 2013
- **HQ Location:** Ramat Gan, Israel
- **Twitter:** @Oktopost (4,076 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/oktopost/ (112 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Manager, Digital Marketing Specialist
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 48% Mid-Market, 24% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (27 reviews)
- Post Scheduling (17 reviews)
- Features (15 reviews)
- Scheduling (15 reviews)
- Analytics (13 reviews)

**Cons:**

- Improvement Needed (9 reviews)
- Missing Features (5 reviews)
- Data Inaccuracy (3 reviews)
- Inaccurate Analytics (3 reviews)
- Limited Analytics (3 reviews)

### 4. [Hootsuite Amplify](https://www.g2.com/products/hootsuite-amplify/reviews)
  Hootsuite Amplify is an employee advocacy tool that makes it easy for your employees to safely share your content—extending your social reach. Amplify makes it simple for passionate employees to share approved company announcements, promote marketing campaigns, or support corporate responsibility and community initiatives. Your employees can become a trusted megaphone for your organization, and you can ensure that messaging is consistent while you measure the impact of your content. With our mobile-centric solution, your employees will easily be able to build their professional brand on social, share content with their networks, and stay on top of news and trends across different departments, divisions, and regions. Content recommendations powered by machine learning and leaderboards that add a touch of gamification help drive adoption and encourage engagement, by making it more relevant and rewarding for your employees. With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Boost your social reach with employee advocacy using Hootsuite Amplify. To learn more, visit - https://www.hootsuite.com/products/amplify


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 199

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10)
- **Integrations:** 7.7/10 (Category avg: 8.4/10)
- **Content optimization:** 8.0/10 (Category avg: 8.7/10)
- **Coworker content:** 7.2/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite)
- **Year Founded:** 2008
- **HQ Location:** Vancouver, BC
- **Twitter:** @hootsuite (6,174,798 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/288540/ (1,696 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 39% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Content Management (2 reviews)
- Ease of Use (2 reviews)
- Effective (2 reviews)
- AI Features (1 reviews)
- Analytics (1 reviews)

**Cons:**

- Limited Content (2 reviews)
- Difficulty in Navigation (1 reviews)
- Sharing Limitations (1 reviews)

### 5. [Sociabble](https://www.g2.com/products/sociabble/reviews)
  The all-in-one platform for internal communication, intranet, knowledge management, and employee advocacy. Sociabble is a multichannel SaaS solution designed to communicate effectively with all employees, from office to field. It is built to provide the same rich, intuitive, and efficient experience on mobile and desktop. A solution designed for the challenges of large organizations Sociabble supports complex international organizations by offering precise audience management and multilingual capabilities, including instant translation. Employee onboarding is simplified through secure and structured identification protocols (SSO, whitelisting, etc.), enabling large-scale deployment. Sociabble partners with global leaders across various industries, such as AXA, Coca-Cola CCEP, Tata Consultancy Services, Primark, and CMA CGM. A single platform to meet multiple strategic needs Sociabble is highly customizable, designed to adapt to the priorities and challenges specific to each organization. It can be deployed in different ways depending on the desired use cases: • Internal communication tool, to share key news and announcements in an engaging way. • Modern intranet, to centralize content, applications, documents, and daily-use resources. • Knowledge base, to structure, share, and make internal knowledge easily accessible to all employees. • Employee and leader advocacy solution, to amplify the voice of the company and its executives on social media. Each organization activates only the functional modules it needs and can evolve the platform over time, in line with its strategy and usage. Communicate and engage all employees through the most comprehensive multichannel distribution on the market Sociabble aggregates content from enterprise social networks, curation tools, official announcements, and internal contributions. This content is then organized into thematic spaces and highlighted in a personalized feed unique to each employee. The platform makes it easy to distribute messages across all communication channels used in the organization: • TV screens • Newsletters • Social media • Mobile app • Desktop version • Microsoft Teams • Intranet & SharePoint Employees thus receive the right information at the right time, on the channels they use daily. The result: communication that is more visible, coherent, and engaging for all teams, from office to field. Engagement mechanics built into the core of the platform Gamification, recognition messages, points, leaderboards, and rewards are natively integrated into the platform. These features help highlight contributions, motivate employees, and strengthen engagement without adding operational complexity for your teams. A platform recognized by experts for its advanced AI capabilities\* Ask AI is the conversational entry point of the platform. It allows employees and communication teams to easily perform many actions directly from Sociabble. Key use cases include: • Content generation and adaptation: creating news, visuals, quizzes, video dubbing, transcription, and chaptering of videos and podcasts, etc. • Intelligent search, RAG, and specialized AI agents: fast access to relevant information, both within Sociabble and connected sources. • Integration of “Micro-apps”: performing everyday tasks (leave requests, IT tickets, etc.) via third-party tools like Workday, ServiceNow, or SAP, without leaving the platform. With Ask AI, Sociabble becomes a true productivity accelerator for all employees. High standards of security and compliance Sociabble meets the security standards expected by the most demanding organizations. The platform is ISO 27001 certified, natively GDPR-compliant, and hosted with geo-redundancy on Microsoft Azure in Europe. Companies thus maintain full control over their data and usage. In conclusion, Sociabble is a robust, secure, and scalable platform designed to sustainably support internal communication, knowledge management, and employee advocacy strategies for large organizations, regardless of their size or complexity. \*According to the ClearBox Intranet & Employee Experience 2025 Report


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 383

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 8.9/10 (Category avg: 8.4/10)
- **Content optimization:** 9.0/10 (Category avg: 8.7/10)
- **Coworker content:** 8.9/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Sociabble](https://www.g2.com/sellers/sociabble)
- **Company Website:** https://www.sociabble.com
- **Year Founded:** 2014
- **HQ Location:** Paris, IdF
- **Twitter:** @sociabble (2,291 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10432023/ (110 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Manager, Communications Manager
  - **Top Industries:** Information Technology and Services, Insurance
  - **Company Size:** 56% Enterprise, 41% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (54 reviews)
- Customer Support (42 reviews)
- Helpful (38 reviews)
- Employee Engagement (35 reviews)
- Features (33 reviews)

**Cons:**

- Missing Features (14 reviews)
- Confusion (8 reviews)
- Limited Customization (7 reviews)
- Limited Features (7 reviews)
- Poor Design (7 reviews)

### 6. [Sharebee](https://www.g2.com/products/sharebee/reviews)
  If you want to reach thousands of ears, speak through hundreds of 👄 mouths. We make your employees feel comfortable on social media and want to share their stories about projects, solutions, passions, and achievements. We show you how to authentically reach your target audience on a large scale, whether they are customers, candidates, or partners. A well-managed Employee Advocacy program functions like a 🐝🐝 beehive – everyone has their tasks to fulfill and contributes to ultimately producing precious honey. 💻 Sharebee Platform has everything you need – all in one place! 🟡 Content Library Your ambassadors get access to a database of current, “safe”, categorised content. They can customize them, based on personal style, add graphics and schedule posts for the future, or immediately publish a post on their profile directly through Sharebee. Your ambassador can also use the post-creating software and prepare the post themselves, just like on social media. 🟡 Advanced analytics A bird’s-eye view of your company’s entire programme. You can see the reach generated by the entire company, specific departments, or individual users over time. Fully interactive data sets provide detailed insights, showing which content performs best, which ambassadors are most active, and which are most effective. 🟡 Gamification The gamification algorithm tracks points and automatically creates rankings depending on the activity and effectiveness of your ambassadors. This strengthens engagement and allows you to objectively reward the best ambassadors, which has a very positive impact on the program results. 🟡 Mobile app Use Sharebee with ease on your mobile devices. The program’s logo will appear on your ambassadors’ smartphones, allowing them to publish new content on the go. 🟡 AI support We have integrated Sharebee with ChatGPT. If you’re not feeling inspired or are struggling to find the right words, you can ask artificial intelligence for some help. mAIa, Sharebees’s AI bee, can generate drafts on any given topic, summarise articles, or propose several alternative versions of your post in the style of your choice. You create content, post, engage, analyse, draw conclusions. Sharebee is your command center for Employee Advocacy or Social Selling. Your ambassadors will thank you for it. Want to see our platform and ask questions about how it works? It’s easy! We will guide you through the key features during our virtual meeting and discuss your organization’s needs. https://sharebee.pl/en/request-a-free-demo/


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 76

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)
- **Integrations:** 8.7/10 (Category avg: 8.4/10)
- **Content optimization:** 9.3/10 (Category avg: 8.7/10)
- **Coworker content:** 8.5/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Sharebee](https://www.g2.com/sellers/sharebee)
- **Year Founded:** 2018
- **HQ Location:** Warszawa, PL
- **LinkedIn® Page:** https://www.linkedin.com/company/getsharebee (31 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Banking, Information Technology and Services
  - **Company Size:** 54% Enterprise, 37% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (19 reviews)
- Ease of Use (19 reviews)
- Features (16 reviews)
- Engagement (14 reviews)
- Analytics (13 reviews)

**Cons:**

- Limited Content (4 reviews)
- Poor LinkedIn Integration (3 reviews)
- Tagging Issues (3 reviews)
- Login Issues (2 reviews)
- UX Improvement (2 reviews)

### 7. [EveryoneSocial](https://www.g2.com/products/everyonesocial/reviews)
  EveryoneSocial is an employee advocacy platform that transforms employees into influencers by enabling them to easily create and share authentic content. Some of the world’s highest-performing organizations, including Qualtrics, Meta, and Highspot are EveryoneSocial customers who trust us to help deliver content distribution at scale, expand their brand awareness, and drive business growth through the power of employee networks. No matter if you’re a small start-up or you’re a global workplace with thousands of employees, your needs are the same. You need to grow, and in order to grow: You need to hire. You need to market.You need to sell.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 256

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.4/10)
- **Integrations:** 9.1/10 (Category avg: 8.4/10)
- **Content optimization:** 9.1/10 (Category avg: 8.7/10)
- **Coworker content:** 8.9/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Everyone Social](https://www.g2.com/sellers/everyone-social)
- **Year Founded:** 2012
- **HQ Location:** Salt Lake City, UT
- **Twitter:** @EveryoneSocial (3,169 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2856193/ (86 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 77% Enterprise, 20% Mid-Market


### 8. [Sprout Social Employee Advocacy](https://www.g2.com/products/sprout-social-employee-advocacy/reviews)
  Employee Advocacy by Sprout Social is a specialized software solution designed to empower employees to become brand advocates through a user-friendly platform. This tool facilitates the sharing of content with just a few clicks, allowing organizations to leverage their workforce's social networks effectively. By integrating seamlessly with Sprout Social's broader suite of social media management tools, Employee Advocacy enables companies to streamline their social media and advocacy efforts while providing measurable insights into their impact. Targeted primarily at organizations looking to enhance their brand presence and engage employees in marketing efforts, Employee Advocacy caters to a diverse audience, including marketing teams, HR departments, and corporate communications. The platform is particularly beneficial for companies aiming to amplify their reach through authentic employee voices, turning staff into credible ambassadors for the brand. This approach not only enhances brand visibility but also fosters a culture of engagement and collaboration within the organization. Key features of Employee Advocacy include customizable employee newsletters, which help reinforce shared content and keep employees informed about the latest marketing initiatives. The platform also ensures compliance with pre-approved messaging, allowing users to share content confidently while adhering to brand guidelines. Additionally, the ability to measure the return on investment (ROI) of advocacy programs provides organizations with valuable insights into the effectiveness of their efforts, enabling data-driven decision-making. The unique selling points of Employee Advocacy lie in its intuitive design and the ease of use it offers. With a focus on immediate adoption, the platform minimizes the learning curve for employees, encouraging participation and maximizing engagement. By facilitating content circulation within the company and simplifying the sharing process, Sprout Social's advocacy tool stands out as a comprehensive solution for organizations looking to harness the power of their employees in promoting their brand. With over 30,000 brands and organizations served, Sprout Social has established itself as a leader in the employee advocacy space. The platform's ability to drive business forward through social engagement is evident in the success stories of various enterprises that have effectively utilized its features to enhance their marketing strategies. Employee Advocacy by Sprout Social represents a strategic investment for companies aiming to cultivate a strong, engaged workforce that actively contributes to their brand narrative.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 62

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 6.9/10 (Category avg: 8.4/10)
- **Content optimization:** 7.1/10 (Category avg: 8.7/10)
- **Coworker content:** 5.0/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social)
- **Company Website:** https://sproutsocial.com
- **Year Founded:** 2010
- **HQ Location:** Chicago, IL
- **Twitter:** @SproutSocial (116,360 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1175268/ (1,795 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 63% Mid-Market, 24% Enterprise


#### Pros & Cons

**Pros:**

- Analytics (2 reviews)
- Ease of Use (2 reviews)
- Brand Promotion (1 reviews)
- Content Management (1 reviews)
- Content Sharing (1 reviews)

**Cons:**

- Connection Issues (1 reviews)
- Content Management Issues (1 reviews)
- Difficult Learning Process (1 reviews)
- Inaccurate Analytics (1 reviews)
- Integration Issues (1 reviews)

### 9. [Haiilo](https://www.g2.com/products/haiilo-haiilo/reviews)
  Haiilo is the leading employee experience platform that brings together key workplace communication and engagement tools into one unified, easy-to-use environment. Designed for organizations with distributed, hybrid, or global teams, it helps internal communications, HR, and IT teams manage and deliver information efficiently, while supporting employee connection and collaboration. At its core, Haiilo combines: Social intranet – A centralized hub where employees can access company news, documents, and shared resources. Multi-channel communications – Deliver messages via email, digital signage, mobile apps, or desktop, ensuring reach across all roles and locations. Employee advocacy – Make it simple for employees to share company content externally, amplifying brand visibility. Analytics and insights – Data to measure message reach, engagement, and sentiment, helping teams refine communication strategies. Key use cases: Reach all employees, regardless of location or role Support both office-based and frontline staff with tailored communication channels and language localization, ensuring no team is left out of important updates. Enable two-way communication Go beyond top-down announcements by providing spaces for discussion, feedback, and peer-to-peer knowledge sharing through blogs, communities, and wikis. Streamline technology and reduce tool fatigue Integrate with existing workplace systems such as Microsoft Teams, Slack, and Google to consolidate information flow and reduce the need for multiple separate apps. Customize to organizational needs Adapt the platform’s structure, branding, and modules to match specific workflows, departments, or regions without requiring heavy IT support. Measure communication effectiveness Use built-in analytics to understand what messages resonate, identify potential engagement gaps, and inform future communication strategies. By combining these functions, Haiilo aims to simplify the employee communication experience, increase accessibility of information, and create an environment where employees can both access and contribute to workplace knowledge.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 286

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.4/10)
- **Integrations:** 9.3/10 (Category avg: 8.4/10)
- **Content optimization:** 9.4/10 (Category avg: 8.7/10)
- **Coworker content:** 9.3/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Haiilo](https://www.g2.com/sellers/haiilo)
- **Company Website:** https://haiilo.com/
- **Year Founded:** 2010
- **HQ Location:** Hamburg, Hamburg
- **Twitter:** @haiilo_company (3,578 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/haiilo/ (257 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Accounting
  - **Company Size:** 49% Enterprise, 42% Mid-Market


#### Pros & Cons

**Pros:**

- Communication (14 reviews)
- Ease of Use (12 reviews)
- Team Collaboration (9 reviews)
- Features (7 reviews)
- Sharing (7 reviews)

**Cons:**

- Lack of Customization (3 reviews)
- Limited Customization (3 reviews)
- Difficult Navigation (2 reviews)
- Expensive (2 reviews)
- Technical Issues (2 reviews)

### 10. [Clearview Social](https://www.g2.com/products/clearview-social/reviews)
  Clearview Social makes it easy for your employees to participate in promoting company content on social media. Our easy-to-use employee advocacy software helps your team share your content on their social media platforms with easy prompts, email reminders, and one-click activation. Did you know 76% of consumers trust the content shared by a brand’s employees than the brand itself? Get your team sharing on their social media accounts in just one click using Clearview Social!


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 223

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 8.2/10 (Category avg: 8.4/10)
- **Content optimization:** 9.0/10 (Category avg: 8.7/10)
- **Coworker content:** 8.7/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [ProfitSolv](https://www.g2.com/sellers/profitsolv)
- **Company Website:** https://www.profitsolv.com/
- **Year Founded:** 2020
- **HQ Location:** Knoxville, US
- **Twitter:** @ProfitSolv (17 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/profitsolv/ (160 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Associate, Partner
  - **Top Industries:** Accounting, Staffing and Recruiting
  - **Company Size:** 45% Mid-Market, 34% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (17 reviews)
- Easy Sharing (11 reviews)
- Easy Posting (10 reviews)
- Post Scheduling (8 reviews)
- Content Creation (7 reviews)

**Cons:**

- Tagging Issues (4 reviews)
- Linking Issues (3 reviews)
- Cost Issue (2 reviews)
- Difficulty in Navigation (2 reviews)
- Expensive (2 reviews)

### 11. [GaggleAMP](https://www.g2.com/products/gaggleamp/reviews)
  GaggleAMP is an employee advocacy platform that enables organizations to easily distribute content for employees to share on social media, helping amplify brand reach and engagement. With a simple, scalable approach, it makes content sharing authentic and rewarding—all while driving measurable results. When employees actively promote your brand, their networks listen. That’s where GaggleAMP shines—helping organizations unlock social engagement that feels natural, not forced. It empowers teams to become brand ambassadors, extending marketing reach beyond traditional channels. At its core, GaggleAMP is built for marketing and communications teams who want to supercharge their brand presence. By curating personalized content for employees to share, companies can organically drive awareness, generate leads, and maximize ROI—all while fostering a culture of advocacy. How It Works 1. AI-Driven Personalization: Gaggle Managers can curate and distribute unique, tailored content to each employee advocate, ensuring relevance while maintaining brand consistency. Employees receive suggested posts that align with their interests and expertise, making advocacy effortless. 2. Gamification & Community Building: Leaderboards, rewards, and friendly competition foster a culture of advocacy, encouraging employees to participate and collaborate. The more they engage, the greater their impact—and the more recognition they receive. 3. Performance Tracking & Insights: Employees can easily track their contributions, see their impact, and stay motivated to participate. 4. Measurable ROI: Wondering about results? Our ROI calculator shows the benefits before you commit—no personal info is required. Plus, robust analytics help teams measure reach, engagement, and overall success. With GaggleAMP, advocacy isn’t just a strategy—it’s a movement. By bringing teams together and making social engagement effortless, organizations can boost visibility, generate leads, and drive lasting business success.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 365

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.4/10)
- **Integrations:** 8.2/10 (Category avg: 8.4/10)
- **Content optimization:** 8.0/10 (Category avg: 8.7/10)
- **Coworker content:** 8.0/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [GaggleAMP, Inc](https://www.g2.com/sellers/gaggleamp-inc)
- **Company Website:** https://gaggleamp.com
- **Year Founded:** 2010
- **HQ Location:** Beaverton, Oregon
- **Twitter:** @GaggleAMP (1,845 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1585351/ (29 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Manager, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 60% Mid-Market, 29% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (9 reviews)
- Content Sharing (7 reviews)
- Sharing Ease (6 reviews)
- Brand Promotion (5 reviews)
- Easy Sharing (5 reviews)

**Cons:**

- Complexity (2 reviews)
- Expensive (2 reviews)
- Extra Charges (2 reviews)
- Interactivity Issues (2 reviews)
- Limited Options (2 reviews)

### 12. [Apostle](https://www.g2.com/products/apostle/reviews)
  Powerful employee advocacy software, including social media planning features and an onboarding framework to activate brand ambassadors on social media. \> Amplify your brand on social media \> Share attractive content at scale \> Work together towards your business goals Empower your employees and other stakeholders (retailers, dealers, franchisees etc.) to post branded or authentic content on social media to boost your online presence. Manage and schedule content for all your company and personal pages in one easy-to-use dashboard. More than 1,400 top brands use Apostle to expand their brand reach, generate leads, and increase online sales. Book a demo or start your experiment, and watch your business grow.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 47

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Integrations:** 7.4/10 (Category avg: 8.4/10)
- **Content optimization:** 7.6/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Apostle](https://www.g2.com/sellers/apostle)
- **Company Website:** https://www.apostlesocial.com/
- **Year Founded:** 2013
- **HQ Location:** Amsterdam
- **LinkedIn® Page:** https://www.linkedin.com/company/apostlesocial (24 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services, Accounting
  - **Company Size:** 70% Mid-Market, 19% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (4 reviews)
- Ease of Use (4 reviews)
- Helpful (3 reviews)
- Centralized Management (2 reviews)
- Customer Service (2 reviews)

**Cons:**

- Learning Curve (1 reviews)
- Limited Audience Reach (1 reviews)
- Missing Features (1 reviews)
- Scoring System (1 reviews)
- Social Media Limitations (1 reviews)

### 13. [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews)
  Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 1,130

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.4/10)
- **Integrations:** 6.6/10 (Category avg: 8.4/10)
- **Content optimization:** 7.5/10 (Category avg: 8.7/10)
- **Coworker content:** 7.0/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr)
- **Company Website:** https://www.sprinklr.com
- **Year Founded:** 2009
- **HQ Location:** New York
- **Twitter:** @Sprinklr (38,117 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,349 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Specialist, Social Media Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 49% Enterprise, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (95 reviews)
- Centralized Management (74 reviews)
- Features (66 reviews)
- Analytics (51 reviews)
- Social Media Integration (43 reviews)

**Cons:**

- Complex Usage (54 reviews)
- Learning Curve (48 reviews)
- Complexity (36 reviews)
- Improvement Needed (34 reviews)
- Learning Complexity (32 reviews)

### 14. [Socxo](https://www.g2.com/products/socxo/reviews)
  We are a leading Brand Advocacy platform that helps brands build, manage, and measure social media advocacy. Socxo helps brands transform their key stakeholders into brand advocates. And, we are Employee Advocacy 2.0 ready. We believe that people have the power to amplify the brand’s social reach organically. The Socxo brand advocacy platform is designed to power up your brand’s organic reach, lead generation, and sales conversions by leveraging the social networks of your brand ambassadors – while providing an intuitive, seamless experience to users and administrators alike. Organise, Amplify, Manage and Measure your Brand Advocacy program. Power up your earned media value. To help you achieve your goals in the Organic Social Media space we have even designed our pricing on a pay-per-content share model.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 20

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)
- **Integrations:** 9.3/10 (Category avg: 8.4/10)
- **Content optimization:** 8.1/10 (Category avg: 8.7/10)
- **Coworker content:** 8.7/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Socxo](https://www.g2.com/sellers/socxo)
- **Year Founded:** 2016
- **HQ Location:** Milpitas, California
- **Twitter:** @socxo (3,115 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3055074/ (31 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 50% Mid-Market, 32% Enterprise


### 15. [Ambassify](https://www.g2.com/products/ambassify-employee-advocacy-software/reviews)
  Ambassify is the leading Employee Advocacy platform. Turn your employees into brand ambassadors and experience the power of social media advocacy. Join companies like KPMG, Orange, Volvo, Swiss Life, Allianz, BNP Paribas, KBC, and Bayer and scale your marketing efforts by leveraging the authentic voice of your employees on social media while you reach a whole new audience and enjoy much greater visibility. Go beyond social sharing with our community-driven solution and focus on engagement and collaboration to enhance advocacy and build brand trust. Track your program's performance and measure your teams' impact on leading social media channels and beyond.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 217

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.4/10)
- **Integrations:** 8.3/10 (Category avg: 8.4/10)
- **Content optimization:** 9.0/10 (Category avg: 8.7/10)
- **Coworker content:** 8.5/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Ambassify](https://www.g2.com/sellers/ambassify)
- **Year Founded:** 2015
- **HQ Location:** Beringen, Limburg
- **Twitter:** @ambassify (462 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10294929/ (27 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** HR Consultant, Customer Service Manager
  - **Top Industries:** Human Resources, Transportation/Trucking/Railroad
  - **Company Size:** 65% Enterprise, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (60 reviews)
- Easy Sharing (30 reviews)
- Rewards (30 reviews)
- Rewards System (27 reviews)
- Brand Promotion (22 reviews)

**Cons:**

- Poor Rewards System (7 reviews)
- Login Issues (5 reviews)
- Limited Content (4 reviews)
- Login Problems (4 reviews)
- Social Media Dependency (4 reviews)

### 16. [MarketBeam](https://www.g2.com/products/marketbeam/reviews)
  MarketBeam is the first and the only compliant social media management platform designed specifically for highly regulated industries such as Pharma, MedTech, and Financial Services. Our mission is to help businesses of all sizes manage social media according to their industry regulatory compliance and governance. Our Platform Offers: AI Content Creation: Generate compliant, engaging content tailored to your industry. Automated Publishing: Streamline your social media workflows with scheduled, multi-platform publishing. Employee Advocacy: Empower your employees to safely share branded content, extending your reach organically. Advanced Analytics and Monitoring: Gain valuable insights and monitor your social media performance while ensuring compliance with industry regulations. Why Choose MarketBeam? - Increase Engagement: Drive higher engagement rates through personalized content recommendations. - Boost Productivity: Streamline your social media workflows with our user-friendly platform. - Measure Success: Access detailed reports to measure ROI and refine your strategies. Our customers' say, they . Increased LinkedIn reach by 3000% . Increased clickthroughs by 15X . Had most successful marketing campaigns with MarketBeam Most popular features, . Social Drip Campaign . Executive Branding . Content and Audience 360 Integrations, . Veeva PromoMats . Slack . HubSpot . LinkedIn . Meta . X


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 34

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Integrations:** 6.1/10 (Category avg: 8.4/10)
- **Content optimization:** 9.2/10 (Category avg: 8.7/10)
- **Coworker content:** 7.9/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [MarketBeam](https://www.g2.com/sellers/marketbeam-11112ba7-d67e-44ba-acf0-54e867ada48b)
- **Year Founded:** 2017
- **HQ Location:** Los Altos, CA
- **Twitter:** @MarketBeamInc (415 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/marketbeam/ (10 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 66% Mid-Market, 29% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (1 reviews)
- Integrations (1 reviews)
- Post Scheduling (1 reviews)


### 17. [BeAmbassador](https://www.g2.com/products/beambassador/reviews)
  Power your brand on social media with the best speaker: your employees The opinion of employees is the companys most influential voice in social networks. However, how to involve this valuable asset in the social media strategy of the brand? BeAmbassador is a SaaS platform taha allows you to increase the organic reach of your brand in social media, attract talent to your company and boost your social sales through employees’ social networks. Features BeAmbassador: - Create a brand ambassadors network through a system of invitations. - Segment the ambassadors by categories. - Propose content that ambassadors can share in their social networks or program content directly on behalf of ambassadors with prior authorization. - Monitor ambassador’s activity in real time and analyze the impact of its publications. - Gamification system that offers a ranking of ambassadors based on their activity in order to reward them. It is also possible to create challenges and competitions. - Extras: mobile application for iOS & Android and Google Chrome extension Are you ready to boost your social media strategies with your employees? BeAmbassador is ideal for your company, agency, university, business school, government institution and much more. Contact us for more information!


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 21

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 8.1/10 (Category avg: 8.4/10)
- **Content optimization:** 8.5/10 (Category avg: 8.7/10)
- **Coworker content:** 7.8/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [BlogsterApp Ambassador](https://www.g2.com/sellers/blogsterapp-ambassador)
- **Year Founded:** 2019
- **HQ Location:** Madrid, Spain
- **Twitter:** @BeAmbassadorES (359 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/b-ambassador/ (20 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Management Consulting
  - **Company Size:** 73% Small-Business, 18% Mid-Market


### 18. [PostBeyond by Influitive](https://www.g2.com/products/postbeyond-by-influitive/reviews)
  PostBeyond is an employee advocacy and social selling platform, where marketers can activate and engage employees to share content with their social networks on behalf of their brand. Our vision is to empower companies to fearlessly evolve their social transformation. Today, over 100+ customers around the globe use PostBeyond to transform enhance brand visibility, generate qualified leads, establish thought leadership, and build a winning employer brand. PostBeyond provides a scalable solution that puts the employee first. This impacts the products we build and how we support our customers – from user experience to customer success.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 382

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.4/10)
- **Integrations:** 9.0/10 (Category avg: 8.4/10)
- **Content optimization:** 9.1/10 (Category avg: 8.7/10)
- **Coworker content:** 9.1/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Jigsaw Interactive](https://www.g2.com/sellers/jigsaw-interactive)
- **Year Founded:** 2008
- **HQ Location:** Alpharetta, GA
- **Twitter:** @JigsawInteract (2,029 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/jigsaw-interact/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 56% Enterprise, 40% Mid-Market


#### Pros & Cons

**Pros:**

- Brand Promotion (1 reviews)
- Engagement (1 reviews)
- Sharing Efficiency (1 reviews)


### 19. [Advocacy by SocialPubli](https://www.g2.com/products/advocacy-by-socialpubli/reviews)
  Who better than your employees and collaborators to talk about your brand? Advocacy by SocialPubli is a corporate communication tool through which a company can invite its employees and partners to spread brand communications through their own social networks. The company can generate incentives to encourage these collaborations. It is a platform that connects brands and employees to improve both internal and external communication of the company, as well as to increase brand trust and enhance brand values. SocialPubli Advocacy was created in 2016, and currently has clients such as Iberostar, Mutua Madrileña, Mapfre, MásMóvil, among others.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 14

**User Satisfaction Scores:**

- **Integrations:** 9.2/10 (Category avg: 8.4/10)
- **Content optimization:** 9.5/10 (Category avg: 8.7/10)
- **Coworker content:** 9.4/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Advocacy by SocialPubli](https://www.g2.com/sellers/advocacy-by-socialpubli)
- **Year Founded:** 2015
- **HQ Location:** Madrid, Madrid
- **LinkedIn® Page:** https://www.linkedin.com/company/socialpubli (85 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 50% Small-Business, 50% Mid-Market


### 20. [SoAmpli](https://www.g2.com/products/soampli/reviews)
  SoAmpli is an award-winning advocate marketing and sales SaaS platform. Through a beautiful and user-friendly interface, SoAmpli helps companies turn their sales team into social selling stars increasing sales and powering brands. The SoAmpli platform facilitates the creation of a centralised space for heads of marketing and social media managers to quickly distribute fully-approved, 100% on-brand content to their sales team and employees, making it extremely easy for users to post – or schedule in advance - company content on their personal social media profiles. Users can attach a number of social media accounts to their SoAmpli profile, including Twitter, Facebook, LinkedIn and Instagram. All links are automatically shortened, which allows to follow their journey through the web and bring back information regarding click-throughs, number of shares and overall reach. Companies can then gather unique insight with SoAmpli’s real time statistics and downloadable dashboards to help measure success and showcase social content’s ROI. Within 30 days, SoAmpli can generate 30% more relevant prospecting for companies, boosting and showcasing the ROI of their digital content, while gaining unique insight and accessing new, untapped routes to market on social media. At the same time, SoAmpli helps bridge the highly expensive gap between the marketing and sales disciplines, effectively providing sales team with content ammunition – created by marketing - to close more deals and foster stronger relationships on social media.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)


**Seller Details:**

- **Seller:** [SoAmpli](https://www.g2.com/sellers/soampli)
- **Year Founded:** 2014
- **HQ Location:** London, United Kingdom
- **Twitter:** @SoAmpli (2,356 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5144608/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Small-Business, 42% Mid-Market


### 21. [Swaybase](https://www.g2.com/products/swaybase/reviews)
  Employee Advocacy software has barely changed since the early 2010s. You deserve better. Swaybase is Modern Employee Advocacy software that your colleagues will actually love to use. Built-in viral features, gamification, personalization, AI, and ShareAnywhere™ functionality ensure you'll never be left with an outdated Employee Advocacy tool.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 55

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Integrations:** 9.1/10 (Category avg: 8.4/10)
- **Content optimization:** 9.0/10 (Category avg: 8.7/10)
- **Coworker content:** 9.4/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Swaybase](https://www.g2.com/sellers/swaybase)
- **Year Founded:** 2014
- **HQ Location:** Boston, MA
- **Twitter:** @GetSwaybase (1,033 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/swaybase/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Hospital & Health Care
  - **Company Size:** 80% Enterprise, 18% Mid-Market


#### Pros & Cons

**Pros:**

- Content Sharing (1 reviews)
- Ease of Use (1 reviews)
- Easy Sharing (1 reviews)
- Social Media (1 reviews)

**Cons:**

- Post Limitations (1 reviews)

### 22. [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews)
  Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating with your CRM and marketing automation platform to guide members through the entire customer journey.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 388

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.4/10)
- **Integrations:** 7.7/10 (Category avg: 8.4/10)
- **Content optimization:** 8.3/10 (Category avg: 8.7/10)
- **Coworker content:** 7.9/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Jigsaw Interactive](https://www.g2.com/sellers/jigsaw-interactive)
- **Year Founded:** 2008
- **HQ Location:** Alpharetta, GA
- **Twitter:** @JigsawInteract (2,029 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/jigsaw-interact/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Customer Marketing Manager, Customer Advocacy Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 49% Mid-Market, 42% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Community Engagement (4 reviews)
- Competition Fun (4 reviews)
- Engagement (3 reviews)
- Intuitive (3 reviews)

**Cons:**

- Bugs (2 reviews)
- Limited Features (2 reviews)
- Missing Features (2 reviews)
- Poor Reporting (2 reviews)
- Software Bugs (2 reviews)

### 23. [SocialToaster](https://www.g2.com/products/socialtoaster/reviews)
  Are you looking for effective ways to engage your employees while also leveraging them to support your marketing efforts? Are you already investing in creating marketing content? If so, SocialToaster is the solution for you. SocialToaster is an artificial-intelligence powered enterprise-level ambassador activation platform that uses the power of social media to amplify your message. SocialToaster delivers your existing marketing content directly to your biggest fans – or SuperFans – so they’re more likely to see it, engage with it, and share it with their friends, beating network algorithms to drive organic ROI. Our built-in artificial intelligence means SocialToaster is your 24/7 content marketing assistant, actively curating your existing digital marketing content and sending it straight to your ambassadors, automatically activating your army of content-sharing SuperFans. SocialToaster transforms your members into a community of active advocates and ambassadors. Our industry-leading platform combines an intuitive and patented sharing process with a variety of rich features to meet your social marketing, communication, engagement, and revenue objectives. See why some of the largest companies, brands, and universities in the country use SocialToaster to activate their biggest fans. Schedule a demo today!


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 20

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.4/10)
- **Integrations:** 5.0/10 (Category avg: 8.4/10)
- **Content optimization:** 5.0/10 (Category avg: 8.7/10)
- **Coworker content:** 0.0/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Social Toaster](https://www.g2.com/sellers/social-toaster)
- **Year Founded:** 2010
- **HQ Location:** Baltimore, MD
- **Twitter:** @SocialToaster (3,073 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1229930/ (22 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 40% Enterprise, 35% Small-Business


### 24. [SocialWeaver](https://www.g2.com/products/socialweaver/reviews)
  SocialWeaver makes it easy to schedule never-ending content, increase engagement, and listen to customers’ impressions of you and your competitors.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 12

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.4/10)


**Seller Details:**

- **Seller:** [SocialWeaver](https://www.g2.com/sellers/socialweaver)
- **Year Founded:** 2017
- **HQ Location:** Washington, District of Columbia
- **Twitter:** @SocialWeaverHQ (31 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/socialweaver/ (5 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market, 42% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Content Creation (2 reviews)
- Marketing Management (2 reviews)
- Time Saving (2 reviews)
- User-Friendly (2 reviews)

**Cons:**

- High Pricing (2 reviews)
- Mobile Issues (2 reviews)
- Connectivity Issues (1 reviews)
- Contact Management (1 reviews)
- Expensive (1 reviews)

### 25. [Social HorsePower](https://www.g2.com/products/social-horsepower/reviews)
  Transform your employees into your most powerful advocates with SocialHP (SHP). If you’re looking to boost your bottom line, get more eyes on your company content, or bring in more high-quality members to the team, SHP can help you achieve your professional goals. It all starts with our ‘never-login’ philosophy. Complicated software is a thing of the past. With SHP, your people don’t have to learn new software or waste time on complicated training. Our platform is simple, intuitive, and designed to help team members start sharing content right away. Your employees are your company’s most valuable asset. That’s why we’ve made it simple for them to advocate for your business, making it easier for you to: -Recruit new people -Increase social engagement on company content -Boost sales through the power of social selling. With SHP’s AutoPilot feature your employees never need to strategize their content calendar. Approved content is shared automatically to their socials so engagement can roll in. Why is that important? Over 80% of consumers value recommendations from family and friends ahead of advertising. SHP turns your employees into the influencers who attract more sales to your business. Are you ready to empower your employees to become your greatest advocates? Do you want to learn more about how SHP boosts social engagement and gets people talking about your products and services? Schedule a free demo with our team today and unleash the power of SHP.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 52

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 9.3/10 (Category avg: 8.4/10)
- **Content optimization:** 8.3/10 (Category avg: 8.7/10)
- **Coworker content:** 8.9/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Social HorsePower](https://www.g2.com/sellers/social-horsepower)
- **Year Founded:** 2011
- **HQ Location:** Toronto, Ontario
- **Twitter:** @SocialHP1 (1,777 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3257665/ (30 employees on LinkedIn®)
- **Ownership:** NYSE: SHOP

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 46% Small-Business, 39% Mid-Market


#### Pros & Cons

**Pros:**

- Centralized Management (1 reviews)
- Easy Sharing (1 reviews)
- Marketing Management (1 reviews)
- Multiple Accounts (1 reviews)
- Sharing Efficiency (1 reviews)

**Cons:**

- Connection Issues (1 reviews)
- High Pricing (1 reviews)
- Learning Complexity (1 reviews)
- Limited Capabilities (1 reviews)
- Limited Features (1 reviews)



## Parent Category

[Brand Advocacy Software](https://www.g2.com/categories/brand-advocacy)



## Related Categories

- [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)
- [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)
- [Employee Engagement Software](https://www.g2.com/categories/employee-engagement)



---

## Buyer Guide

### What You Should Know About Employee Advocacy Software

### What is Employee Advocacy Software?

Employee advocacy software assists companies in driving brand recognition, increasing organic social sharing and engagement, and generating new leads through the voice of their employees. This type of software helps businesses build preapproved content libraries for their employees to access and share via mobile, email, or social media. Many of these tools offer gamification features to promote a higher volume of sharing amongst employees with their connections across social media.

Some employee advocacy tools utilize artificial intelligence and machine learning to track company mentions and relevant third-party content. Additionally, these tools measure the content that produces the highest engagement, as well as how advocates impact a company’s marketing and recruiting efforts. Some employee advocacy tools don’t just include a company’s branded content, some allow employees to add their own media sources and blogs they are interested in sharing. This type of software often integrates with [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), and social media management software.

Key Benefits of Employee Advocacy Software

- Increases a company’s referral traffic and brand recognition
- Helps build up employees as industry thought leaders and grow their professional networks
- Assists companies in nurturing relationships with their employees and capture feedback in real time

### Why Use Employee Advocacy Software?

Brands use employee advocacy software because consumers trust content and recommendations from people they know more than marketing messages directly from the brands themselves. This type of software enables employees to directly share and amplify branded and third-party content.

**Positions employees as thought leaders —** This type of software enables organizations to invest in their employee’s personal and professional development. Employee advocacy software positions employees as brand advocates, thought leaders, and industry domain experts, which helps build up their personal brand across various social networks.

**Increases brand awareness and recognition —** Increasing brand awareness is difficult to do organically, but employee advocacy software helps companies amplify their branded content and messaging in a more authentic way as the messaging is shared through their employees. The buyer journey is impacted earlier as employees’ personal relationships and networks build credibility and authenticity with the brand.

**Improves internal communications within organizations —** While many benefits of employee advocacy software stem from external brand communications, it’s important to recognize the benefits this type of software brings to internal communications within a company. Organizations have an abundance of information that they need to share with their employees, and employee advocacy software makes it easier to stay organized on company news and announcements.

**Enables social selling —** Social selling is a sales tactic that enables sales representatives to connect with people on social media networks to develop stronger relationships with them as part of the sales process. Employee advocacy software helps sales representatives connect with potential clients and increase their social media reach by enabling them to share curated, industry-related content.

**Talent pool development —** Employee advocacy software helps increase a company’s brand awareness, and can also help draw attention to their active job openings. Job postings that are shared by employees are often received better than if they are shared directly from a brand. Thus, that employee is essentially sharing a personal endorsement for the company by promoting a job opening directly to their social network.

### Who Uses Employee Advocacy Software?

Benefits of using employee advocacy spans across an entire organization. Marketing teams, sales teams, and human resource (HR) departments can all utilize this type of software.

**Marketing teams —** Marketing departments use employee advocacy software to expand their reach through their employee’s social networks, which ensures more people become aware of their brand. This type of software also helps marketing teams increase earned media, including word-of-mouth or peer-to-peer referrals.

**Sales teams —** Social selling through the use of employee advocacy software increases lead generation as it allows sales representatives to build and establish genuine relationships, as opposed to other sales tactics (i.e., cold calling). Employee advocacy software assists sales representatives in building their credibility through thought leadership, which enables them to create authority in their industry.

**HR departments —** HR departments use employee advocacy software to help their employees feel more connected to their company’s mission, which can help with retention. An increasing number of people are applying for jobs online when they see their friends and professional networks post the opening on social media. HR departments also use this type of software to help with talent acquisition as employees post about company news, recaps from company events, and overall sentiment of working for the company.

### Employee Advocacy Software Features

**Gamification —** To keep employees’ engagement rate with employee advocacy software high and ensure they keep coming back, most employee advocacy tools have gamification features. These gamification features include contests, leader boards, and prizes to encourage healthy competition amongst employees.

**Mobile capability —** Social media engagement on mobile devices continues to increase as technology advances. Employee advocacy software enables mobile capabilities to allow employees to write, upload, and share content on mobile devices. For example, a reason an employee may need to post on their mobile device would be if they are attending a trade show or a live event where they want to post in real time.

**Social media integration —** The ability for employee advocacy software to integrate with social media platforms enables employees to post content directly to various social networks (i.e., LinkedIn, Facebook, Twitter, etc.).

**Reporting and analytics —** Employee advocacy software analyzes user engagement to better understand the impact of campaigns. This type of software monitors and tracks employee’s interactions and all of the content that is shared. Additionally, this feature allows organizations to track website traffic generated by employees’ sharing activity and the resulting conversions.

**Content curation —** Content curation capabilities provide employees with a collection of preapproved content that they can share on social media networks. Additionally, third-party curated content not only helps increase engagement but also helps employees become thought leaders and share content that isn’t always tied to their company.

**ROI calculator —** Some employee advocacy tools have an ROI calculator feature that helps brands determine the earned media value of the advocacy programs they are implementing.

Other features of employee advocacy software: [Adoption Insights](https://www.g2.com/categories/employee-advocacy/f/adoption-insight), [Auto-Translation & Multiple Language Management](https://www.g2.com/categories/employee-advocacy/f/auto-translation-multiple-language-management), [KPI Tracking](https://www.g2.com/categories/employee-advocacy/f/kpi-tracking), and [Trends Capabilities](https://www.g2.com/categories/employee-advocacy/f/trends).

### Trends Related to Employee Advocacy Software

**Employee empowerment —** Traditional employee advocacy campaigns were employer focused, as opposed to employee focused. When employee advocacy was introduced, brands were more concerned about what content they could encourage their employees to share that would boost their agenda and messaging, and not what employees would actually want to share with their personal networks. More and more employee advocacy tools and campaigns are focused on employee empowerment, which motivates employees to share content that is interesting to them, while also encouraging them to personalize their posts to their personal tone of voice.

**Employee-generated content (EGC) —** User-generated content is any content (i.e., text, videos, images, etc.) that is created by people, rather than the brands themselves. EGC is content that is created and shared by employees. This type of content could be completely original content, or employees may add and share third-party content to their social networks. Employee advocacy software used to only be focused on content that was created by brands to increase awareness and recognition, but now this type of software is also focused on content that helps employees build their industry thought leadership.

### Software and Services Related to Employee Advocacy Software

[**Customer advocacy software**](https://www.g2.com/categories/customer-advocacy) **—** Customer advocacy software is used by companies to enable their customers to promote their message, content, or products through word of mouth. The software helps acquire new customers, develop the brand identity, and engage loyal users. Brand advocacy software tends to be focused on either customer advocacy or employee advocacy, although there are a number of products that provide platforms for engaging both employees and customers.

[**Social media management software**](https://www.g2.com/categories/social-media-mgmt) **—** Social media management software provides functionality to administer social media accounts, schedule posts, suggest content, and boost posts. The products often provide tools such as user access control, content creation, content libraries, calendars, scheduling, archives, and performance analytics. Employee advocacy software integrates with social media management software to enable employees to share content directly to their social networks.