B2B marketing attribution solution that enables hundreds of companies to measure marketing on the basis of revenue.
Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.
#paid is a creator marketplace that connects vetted creators with the world’s most recognizable brands, like McDonald’s, Sephora, Samsung, and Disney. Together, creators and marketers collaborate and measure entire creator marketing campaigns in a centralized and integrated experience. The company empowers creators to do what they love, and brings trust to the creator ecosystem with proprietary technology solutions to large category problems, like fair pricing, algorithmic matching, and automate
AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.
PayPal Payments is a comprehensive payment processing solution designed to empower businesses of all sizes to accept payments seamlessly from customers worldwide. By integrating PayPal Payments, merchants can offer a variety of payment options, enhancing the checkout experience and potentially increasing conversion rates. Key Features and Functionality: - Global Payment Acceptance: Supports transactions in over 200 markets and 140 currencies, enabling businesses to cater to a diverse cus
Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analyti
Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences. Key Features and Functionality: - Comprehensive Data Integration: Aggregates dat
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specifically for the complexity of multi-location organizations, Birdeye empowers brands to enhance their online reputation, engage customers across social, search, and web, and gain real-time insights into cons
Ongage is an advanced email marketing platform designed to drive measurable growth by providing a feature-rich dashboard. It offers email marketers seamless access to top-tier delivery vendors, and the ability to execute campaigns via one or more email delivery systems. Coupled together with a marketing analytics suite, the end result being improved deliverability, performance and ROI.
DSMN8 is the #1 employee advocacy platform, trusted by global brands like McKinsey, Nokia, and Dropbox. Our software makes it effortless for employees to become authentic brand advocates, social sellers, and thought leaders on social media. How DSMN8 works: 1. Centralize content in a custom-branded feed. 2. Enable employees to share approved content from desktop and mobile. 3. Measure results and ROI with the industry-leading analytics suite. Why DSMN8 stands out:
PFL is the only end-to-end provider of personalized, automated high-volume flat mail, dimensional mail, and printing. It is a one-stop shop for strategy, technology, and on-site printing and fulfillment. More than 12,000 marketing, sales, and customer-success leaders have partnered with PFL to create, personalize, send, and measure their direct mail programs. The PFL automated direct mail platform integrates with a customer's MAP/CRM, most notably Salesforce, Adobe Marketo Engage, Eloqua, Iterab
Reachdesk automates personalized direct mail and e-gifting. We help B2B sales and marketing professionals to break through the digital noise by creating moments that matter for prospects, customers and employees alike. Unlock and scale the highest performing channel to increase reply rates, build pipeline, accelerate deals and drive loyalty - fully integrated and measurable.
Experian's Marketing Campaign Measurement solution empowers marketers to comprehensively assess the performance of their campaigns across multiple channels. By providing secure, anonymized, and privacy-compliant measurement tools, it enables businesses to evaluate key performance indicators such as return on investment (ROI), incremental sales, share of wallet, and channel attribution. This holistic approach ensures that marketing efforts are optimized for maximum effectiveness and budget effici
Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior.
Attributa is a boutique consultancy specializing in marketing attribution and operations, offering tailored solutions to optimize marketing performance and drive measurable results. With a foundation built on a pioneering partnership with Adobe, Attributa has been at the forefront of implementing Marketo Measure since 2017. Their services have evolved to encompass comprehensive consulting solutions designed to enhance marketing operations and deliver tangible outcomes. Key Features and Functio
Binance is a global cryptocurrency exchange platform, renowned for its extensive range of digital assets and comprehensive trading services. Established in 2017 by Changpeng Zhao, Binance has rapidly ascended to become the largest cryptocurrency exchange by daily trading volume. The platform offers users access to over 350 cryptocurrencies and more than 1,200 trading pairs across spot, margin, and futures markets. With a user base exceeding 304 million, Binance provides a robust and secure envir
• Actionable Customer Intelligence: Bring together your known and unknown first-party customer data for maximum benefit. Tap into built-in analytics to inform personalization, fuel audience growth markets, and inspire smarter planning. • Data Informed Audiences: Use flexible audience building to enrich and scale your first-party data. Access machine learning modeling, lookalike tools, and a trusted, global data marketplace for audience expansion, acquisition, and ROI. • Identity Powered Activati
partnrUP is where artificial intelligence meets human intelligence in influencer marketing. Our AI-powered platform, guided by four specialized AI Agents, streamlines the entire creator lifecycle — from campaign briefs and creator discovery to recruitment, management, performance measurement, and retail syndication. For brands and agencies that want more than just software, partnrUP also offers white-glove managed services. Having powered hundreds of campaigns ourselves, our expert team acts as
SAP Engagement Cloud (formerly SAP Emarsys) empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,5
Later Influence is an enterprise influencer marketing platform that helps brands run high-performing campaigns at scale. Powered by Later’s proprietary AI-driven engine, our Services team uses billions of creator, commerce, and cultural signals to identify the right creators, optimize workflows, and deliver measurable ROI. From discovery to activation and performance tracking, Later Influence enables brands to build authentic creator partnerships and achieve predictable, repeatable results. This