Star Rating
Languages Supported
Pricing Options

Marketing Resource Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Marketing Resource Management Software

    Marketing resource management software helps marketers manage their marketing assets and better plan and budget for marketing initiatives. Marketing resource management software can be a key component of a company’s marketing operations strategy, as the software can help to define marketing plans, collect and share marketing assets, execute on campaigns, and track marketing assets. This provides marketers a single unified system for all marketing material, which in turn ensures consistency of branding and messaging. It also enables marketers to create workflows and processes to streamline marketing operations. Marketing resource management products are often used in conjunction with other marketing software such as marketing automation software, email marketing software, and marketing analytics software, and are also commonly integrated with CRM software. Marketing resource management platforms may also integrate with broader digital asset management software.

    To qualify for inclusion in the Marketing Resource Management category, a product must:

    Serve as a single hub for marketing assets across multiple channels such as print, social, email, direct mail, or display ads
    Manage marketing department budgets and offer features for budget and campaign planning
    Track and report on marketing assets
    Integrate with third-party marketing tools to execute marketing campaigns or offer proprietary execution features within the platform

    Top 10 Marketing Resource Management Software

    • LeanData
    • Wrike
    • Allocadia
    • 10,000ft
    • Bizible
    • FunnelDash
    • IntelligenceBank
    • MarcomCentral
    • Attribution
    • Vya

    Compare Marketing Resource Management Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
    Sort By:
    Results: 57
    View Grid®
    Adv. Filters
    (415)4.6 out of 5
    Optimized for quick response

    LeanData is the leading provider of go-to-market operations solutions powering the modern revenue engine. Standing at the center of Salesforce CRM, LeanData’s family of solutions orchestrate and automate the go-to-market process enabling B2B companies to increase speed-to-revenue and improve the buyer experience. With LeanData’s Lead-to-Account Matching, Routing, Engagement, and Attribution solutions, sales reps only receive the leads, contacts, accounts, and opportunities they need to work on,

    (1,367)4.2 out of 5
    Optimized for quick response
    Entry Level Price:$9.8 user/month

    Wrike is the leading enterprise-grade collaborative work management platform that helps companies do their best work — no matter where their employees are based. With many companies moving to a remote work environment for their employees, Wrike is the best platform to ensure collaboration and deliver efficiencies for teams across the enterprise. Over 20,000 customers and more than 2 million users use Wrike to connect geographically dispersed teams and to make sure their entire organizations are

    (93)4.1 out of 5

    Allocadia gives marketers the confidence to know where to invest their next dollar. Its award-winning budget management and strategic planning platform enables marketers to plan strategically, invest with purpose, and measure the performance of their spend, to ultimately maximize marketing’s impact on the business. This gives marketers the ability to achieve operational excellence, drive greater performance, effectively measure ROI, and improve alignment with corporate goals. Allocadia is desi

    (96)4.0 out of 5

    10,000ft's high-level project and resource management software helps modern teams make confident decisions about project planning, team capacity, budget forecasting, team utilization, and hiring needs in real time. SIMPLE, POWERFUL RESOURCE PLANNING Our resource planning tool gives you visibility to schedule and manage your team effectively, update on the fly, and immediately see the impact on the project’s budget. FLEXIBLE, BIG-PICTURE PROJECT MANAGEMENT Look across projects and track multi

    (138)4.7 out of 5

    Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

    (62)4.6 out of 5

    FunnelDash is a vertical payments and lending business for the advertising industry. Our signature product, AdCard, the first charge card exclusively for your digital ad spend. - Unlimited free virtual debit and credit cards. - Free spend, budget, and pacing controls. - Unlimited free ad copy and creative services - Earn up to 7.5% cashback on your ad spend - Unlimited free ad audits and benchmark reports w/ AdAdvisor. - $175k in sign up bonuses with partner perks and discounts. - Plus Fr

    (145)4.8 out of 5
    Optimized for quick response

    IntelligenceBank is the leading Enterprise DAM and Marketing Operations platform for streamlining processes around your marketing content and protecting your brand. Our beautifully designed platform simplifies managing creative projects as well as sharing and reporting on-brand assets. With lightning-fast search, project management, online creative briefs, web to print templates, and killer workflow for creative approvals, IntelligenceBank makes creative content management and marketing compli

    (73)4.1 out of 5
    Optimized for quick response

    MarcomCentral is a cloud-based portal where marketing assets can be centrally stored, accessed by field teams at any time, and customized while remaining brand compliant. Dynamic templates are provided by the corporate marketing team, and through simple, if-then logic, field teams can personalize an asset within seconds, significantly reducing the amount of one-off requests received by the marketing team. With advanced search functions, in-depth analytics, and user permissions, the portal is a

    (27)4.5 out of 5
    Optimized for quick response

    Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, w

    (14)4.5 out of 5

    Vya delivers the marketing resource management systems and tools that automate and simplify everyday, redundant and time-consuming marketing tasks that consume the majority of your time and attention: - approvals - managing sales requests - executing and localizing campaigns - ensuring brand consistency - distributing materials We work closely with marketing departments overwhelmed by large, widespread distributed sales channels to find a better way to deliver meaningful, compliant and consi

    (21)4.4 out of 5

    An Enterprise Ad Agency Reporting & Dashboards software, Reportgarden provides a full spectrum of marketing tools that seamlessly integrate with the workflow of an agency. An agency account manager/executive should be able to start right away on this, it's that intuitive! 1000+ Top Agencies use ReportGarden to automate the most time consuming tasks like Client Reporting, Data Dashboards, SEO Keyword tracking, PPC Account Health Monitoring etc.

    (14)3.3 out of 5

    BrandMaker is a leader in marketing resource management (MRM). We help enterprise marketing leaders get on top of the five key elements of their marketing operations - their budgets, campaign planning, content development, brand management, and performance reporting. In working with enterprise leaders for more than a decade, BrandMaker has increased their effectiveness in each operational area, giving them the ability to see and respond to market changes with unprecedented agility. That's why F

    (67)4.0 out of 5

    SAP Marketing Cloud enables personal, connected journeys that improve customer conversion, drive loyalty and increase marketing's contribution to the bottom line. Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.

    (11)3.4 out of 5

    B2B marketing leaders rely on Hive9’s cloud-based solution to get one view of all plans and budgets, actively engage their prospects and customers, and measure what matters to get real-time visibility into performance and revenue impact. Unlike static spreadsheets and disparate, out-of-sync tools, Hive9 provides always-on marketing performance intelligence by connecting to leading CRM, marketing automation, finance and project management systems.

    (68)3.6 out of 5

    Percolate gives organizations the power to control all aspects of the marketing lifecycle. Percolate offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content. The world's largest enterprises — including Mars, UPS, American Express, Eaton, VMware, and Rockwell Automation —use Percolate to create a coordinated customer experience, reduce production costs, and understand marketing impact.

    (25)4.2 out of 5

    Welcome, a NewsCred brand, transforms how marketers run marketing. It is the leading marketing orchestration platform used by the world’s most ambitious brands to strategically align teams, take the friction out of execution, and demonstrate meaningful results. Only Welcome offers a platform purpose-built for the complexities of modern marketing that can scale to support the largest teams in the world. It is a new layer of the marketing technology stack where marketers can work better together,

    Aprimo offers a performance driven marketing operation technology designed to help marketers govern and grow their brand.

    (6)4.9 out of 5

    InfiniGrow is an AI-driven marketing planning optimization platform that helps B2B SaaS marketing teams uncover the business impact of any marketing activity and continuously hit their KPIs by optimizing their budget allocation towards the best-performing channels. In today's agile marketing landscape, you need to understand where/when/how to invest your marketing budget in a way that will achieve your KPIs. To build, analyze and optimize your budget, you need to account for lots of parameters

    (5)4.2 out of 5
    Entry Level Price:$2700 per month

    CampaignDrive by Pica9 is the leading SaaS platform for franchises and national brands to manage and scale, by providing consistent branding and customer experience across every location. Multi-location enterprises, including franchises, dealerships, re-sellers, agencies, and partners, can support their locations with customized, branded marketing materials and campaigns for every location's target market and demographic. CampaignDrive™ – Personalize The Brand. Every. Single. Location

    (5)4.1 out of 5
    Optimized for quick response

    Infor Marketing Resource Management (MRM) is scalable, easy-to-use solution used by marketing departments worldwide. Coordinate all your activities—including omni-channel and direct campaigns—with comprehensive tools for digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics.

    (5)4.2 out of 5
    Entry Level Price:$0 per month

    Shape is a PPC management platform designed for digital marketers and the diverse organizations they run. Our flexible PPC software helps digital advertisers better manage and automate campaign budgeting. Our platform offers two-way integrations with Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, Twitter Ads, Google Display and Video 360, Instagram, and Youtube. Our reporting features allow marketers to optimize and report on their advertising performance directly from Shape. Our plat

    (6)4.6 out of 5

    Simple, easy to use Collaboration and Marketing Planning Software for Retailers, Manufacturers and Marketing Agencies

    (4)5.0 out of 5

    Plannuh empowers marketers to create winning marketing plans, maximize budget impact, and improve ROI. Unlike disconnected spreadsheets, Plannuh unifies your budgets and plans in a cloud-based, collaborative platform for achieving true marketing visibility, efficiency, and forecast accuracy. AI-driven automation of expense management and reconciliation makes it easy. In less than one week, marketers can align teams, optimize budgetary spend and exceed organizational goals using Plannuh.

    (4)4.4 out of 5

    AS Marketing Operations Management helps organizations systematically plan, manage and execute their enterprise marketing operations more efficiently and effectively. The Web-based, enterprise marketing solution enables marketing departments to be more efficient with their processes while becoming more accountable for success.

    (4)4.0 out of 5

    The BrandMuscle Integrated Local Marketing Platform offers premium Through-Channel Marketing Automation (TCMA), empowering brands and their local marketing partners to deliver the greatest marketing impact to each individual customer. Our local marketing experts complement the technology platform, enabling you to scale digital and physical marketing execution, unleashing revenue growth at the all-important, local market level.

    (3)3.8 out of 5

    Promoboxx is a software platform with supporting services for brands to engage their independent retailers with brand-compliant digital marketing, driving better business outcomes by reaching the right consumers via the trusted channel of brands’ local retailers. With Promoboxx, channel managers and brand marketers can easily organize and engage their retailer networks; build, manage, and optionally fund organic and paid digital campaigns through their local retailers; then report and assess t

    (2)2.3 out of 5

    TidyMarketer is a planning tool for marketers. Media Planning, Campaign Calendar and Marketing Team Coordination and Communication in one easy to use solution.

    Banjo is a SaaS tool designed to automate the production of print, packaging and other physical brand experiences. Banjo’s API simplifies integration into major CRM and marketing automation platforms, and the creation of personalized or relevant deliverables. Whether you want to automatically trigger direct mail right from your CRM or manage your data-driven print logistics at scale, Banjo makes the process easier and more efficient.

    Everything we do is powered by the Elateral Marketing Services Cloud, or Elateral MSC.Essentially, this consists of a technological infrastructure and service model that allows world-leading brands to manage their global brand executions - at both abrand governance level and a granular, cross media execution level at the same time. This technological platform was designed with large enterprises in mind. Each can enter their brand-specific marketing engine from a host of devices, and manage their

    (1)5.0 out of 5

    Gryffin is a workflow automation and management platform that provides a customizable system to effortlessly manage and optimize marketing operations.

    Select Grid® View
    Select Company Size
    G2 Grid® for Marketing Resource Management
    Filter Grid®
    Filter Grid®
    Select Grid® View
    Select Company Size
    Check out the G2 Grid® for the top Marketing Resource Management Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    SAP Marketing Cloud
    Market Presence