Best Marketing Resource Management Software

Marketing resource management software helps marketers manage their marketing assets and better plan and budget for marketing initiatives. Marketing resource management software can be a key component of a company’s marketing operations strategy, as the software can help to define marketing plans, collect and share marketing assets, execute on campaigns, and track marketing assets. This provides marketers a single unified system for all marketing material, which in turn ensures consistency of branding and messaging. It also enables marketers to create workflows and processes to streamline marketing operations. Marketing resource management products are often used in conjunction with other marketing software such as marketing automation software, email marketing software, and marketing analytics software, and are also commonly integrated with CRM software. Marketing resource management platforms may also integrate with broader digital asset management software.

To qualify for inclusion in the Marketing Resource Management category, a product must:

  • Serve as a single hub for marketing assets across multiple channels such as print, social, email, direct mail, or display ads
  • Manage marketing department budgets and offer features for budget and campaign planning
  • Track and report on marketing assets
  • Integrate with third-party marketing tools to execute marketing campaigns or offer proprietary execution features within the platform
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    SharpSpring
    (80)4.7 out of 5
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    Optimized for quick response

    SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition, is the easiest

    Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

    LeanData
    (38)4.5 out of 5
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    Optimized for quick response

    LeanData’s Lead Management Suite helps companies connect leads to account, route to the right rep, and enable them to do advanced analytics and reporting for running ABM campaigns. More than 300 high-growth businesses such as Nutanix, Palo Alto Networks, Marketo and Cloudera rely on our lead-to-account matching and sophisticated routing to increase pipeline, maximize marketing ROI and close more deals. Enable Salesforce to work smarter with: ● Matching - Match leads to accounts for a 360-view

    Allocadia Marketing Performance Management is planning, budgeting, and performance measurement software built for revenue-driven marketing organizations. Allocadia is designed for everyone in marketing: -- Marketing leadership teams can plan and capture corporate objectives, lead targets, sales goals, and return on investment targets. --Marketing operations pros can create and manage multiple regional, product-centric, and multi-currency global budgets without cumbersome, disconnected spread

    The Ultimate White Label Facebook Ads Management Platform. Take advantage of our premium white label Facebook Ad management services lead by former Facebook employees. Manage all your clients lead generation campaigns right within FunnelDash and automate your client reporting with a beautiful real time Facebook Ads dashboard. See all your clients performance on one single dashboard with details notes, action items, KPI's and account trends in one easy view dashboard.

    SAP Customer Data Cloud, from Gigya, helps your business address many of the requirements of the GDPR by enabling you to be more transparent with your customers in how you collect and use their personal data.

    MarcomCentral
    (59)4.1 out of 5
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    Optimized for quick response

    MarcomCentral is a cloud-based portal where marketing assets can be centrally stored, accessed by field teams at any time, and customized while remaining brand compliant. Dynamic templates are provided by the corporate marketing team, and through simple, if-then logic, field teams can personalize an asset within seconds, significantly reducing the amount of one-off requests received by the marketing team. With advanced search functions, in-depth analytics, and user permissions, the portal is a

    An Enterprise Ad Agency Reporting & Dashboards software, Reportgarden provides a full spectrum of marketing tools that seamlessly integrate with the workflow of an agency. An agency account manager/executive should be able to start right away on this, it's that intuitive! 1000+ Top Agencies use ReportGarden to automate the most time consuming tasks like Client Reporting, Data Dashboards, SEO Keyword tracking, PPC Account Health Monitoring etc.

    Attribution
    (10)4.7 out of 5
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    Optimized for quick response

    Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, w

    Vya delivers the marketing resource management systems and tools that automate and simplify everyday, redundant and time-consuming marketing tasks that consume the majority of your time and attention: - approvals - managing sales requests - executing and localizing campaigns - ensuring brand consistency - distributing materials We work closely with marketing departments overwhelmed by large, widespread distributed sales channels to find a better way to deliver meaningful, compliant and consi

    BrandMaker is a leader in marketing resource management (MRM). Our solutions help enterprise marketing and sales teams by optimizing marketing operations management and the delivery of customized marketing content that addresses the needs of specific customers at appropriate points in the buying process.

    B2B CMOs, demand gen leaders, and marketing ops warriors rely on Hive9’s cloud-based solution to get one view of all plans and budgets, actively engage their prospects and customers, and measure what matters to get real-time visibility into performance and revenue impact. Unlike static spreadsheets and disparate, out-of-sync tools, Hive9’s cloud-based solution provides always-on marketing performance intelligence by connecting to leading CRM, marketing automation, finance, and project management

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    Starting from only $20k/year: IntelligenceBank is the industry leading Enterprise DAM platform for streamlining processes around your marketing content and protecting your brand and compliance requirements. Our beautifully designed platform simplifies managing creative projects as well as sharing, distributing and reporting on brand assets. With lightning-fast search, custom brand portals, project management and calendars, online creative briefs, web to print templates, brand guidelines and k

    Aprimo offers a performance driven marketing operation technology designed to help marketers govern and grow their brand.

    Infor Marketing Resource Management (MRM) is scalable, easy-to-use solution used by marketing departments worldwide. Coordinate all your activities—including omni-channel and direct campaigns—with comprehensive tools for digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics.

    AS Marketing Operations Management helps organizations systematically plan, manage and execute their enterprise marketing operations more efficiently and effectively. The Web-based, enterprise marketing solution enables marketing departments to be more efficient with their processes while becoming more accountable for success.

    Multi-location enterprises, including franchises, dealerships, resellers, agencies, and partners, can support their locations with customized, branded marketing materials and campaigns for every location's target market and demographic. CampaignDrive is the leading SaaS marketing platform that transforms your brand assets into creative, dynamic, and ready-to-use templates. This cloud-based tool enables multi-location brands to seamlessly customize marketing materials and promotions for each loc

    SproutLoud is a leading SaaS-based Through-Channel Marketing Automation platform that provides software, service and solutions designed to increase Brand sales through Partners in local markets. SproutLoud's advanced marketing automation technology simplifies every aspect of local marketing, from start to finish, and delivers comprehensive analytics to show ROI on individual tactics and campaigns, including overall Partner engagement and platform usage. SproutLoud helps its Brand clients respond

    TidyMarketer is a planning tool for marketers. Media Planning, Campaign Calendar and Marketing Team Coordination and Communication in one easy to use solution.

    With BrandBuilder®, our local marketing automation platform and ad builder solution, your local affiliates can market when, where and how they need to across multiple decision points and media channels - while preserving and strengthening the power of your brand.

    The Strategic Planner module of SAS Marketing Operations Management facilitates collaboration among key stakeholders by providing full visibility into marketing plan objectives and schedules, along with mechanisms to enable stakeholders to transparently work together to create and approve plans.

    Everything we do is powered by the Elateral Marketing Services Cloud, or Elateral MSC.Essentially, this consists of a technological infrastructure and service model that allows world-leading brands to manage their global brand executions - at both abrand governance level and a granular, cross media execution level at the same time. This technological platform was designed with large enterprises in mind. Each can enter their brand-specific marketing engine from a host of devices, and manage their

    Mtivity is a world leading print procurement software company, providing workflow automation for companies buying and managing print. The solution is delivered on a SaaS (Software as a Service۪) platform and allows print professionals to manage and optimise all processes, from origination through to production and fulfillment. In addition to our Print Procurement and Production Management module, our platform consists of those other key components of the Marketing Supply Chain, including: Campa

    RevBase, the proven leader in Marketing Asset Management systems, is theonly software-as-a-service solution that lets you manage and interact with all of your digital, physical and customizable marketing assets across the enterprise_easily and affordably. Whatever you need to do with your marketing and sales materials organize, download, share, email, fulfill, track, measure, or more RevBase helps you do it quickly and efficiently. The bottom line is you provide more marketing with less frus

    Our marketing solutions empower your business to understand its customers and to engage with them intelligently: nudging them towards purchase instead of distracting them. Build dynamic profiles of your customers and use them to gain deep insights so you can adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to

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