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Best Customer Advocacy Software

Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.

Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either customer advocacy or employee advocacy, although there are a number of products that provide platforms for engaging both employees and customers.

To qualify for inclusion in the Customer Advocacy category, a product must:

  • Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
  • Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
  • Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
  • Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it
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Customer Advocacy reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Compare Customer Advocacy Software

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    Influitive AdvocateHub
    (204)4.5 out of 5
    Optimized for quick response
    Optimized for quick response

    Influitive’s AdvocateHub allows you to build a community and invite advocates— such as your customers, partners and employees—to complete challenges: referrals, product reviews, social media posts, and more. As they complete these challenges, which can be targeted to groups or individuals, they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily report on all activities completed, and integrate with your CRM and marketing automation platform to incorporate advocacy along every step of the customer journey.

    Yotpo is a customer content marketing platform that helps online businesses collect every type of user-generated content and use it to build a stronger brand and better customer experience. We help brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. With our comprehensive solution and easy-to-use dashboards, you can understand what your shoppers think about your products and identify opportunities to improve customer experience. Yotpo integrates with the best eCommerce platforms and services such as Shopify, Magento, and BigCommerece, to maximize the power of user-generated content. An official partner of Google, Facebook, and Instagram, Yotpo has raised $101 million in funding and has over 300 employees globally.

    Swagbucks is the fun rewards program that gives you free gift cards and cash for the everyday things you already do online. Earn points when you shop at your favorite retailers, watch entertaining videos, search the web, answer surveys and find great deals. Redeem points for gift cards to your favorite retailers like Amazon and Walmart or get cash back from Paypal. Swagbucks has already paid out over $175 million in cash and free gift cards. Put cash back in your wallet. Join for free today. Headquartered in El Segundo, California, Swagbucks is a subsidiary brand of Prodege, a leading Internet and media company that operates multiple customer engagement brands. For more information please visit www.swagbucks.com

    Mention Me is a powerful referral marketing platform, chosen by 350+ leading brands worldwide. Our technology enables customers to share brands with friends and family using a wide range of social channels, plus our unique "share by name" functionality. This enables the referral to be captured in real world conversations and drives up to 30% more referrals. We support 19 different languages and multiple currencies to support international referral programs. In addition, our AB testing capability ensures that all aspect of the program are fully optimised and supported by our fantastic team of Client Support Managers. Our referral schemes are run on a CPA basis, so that you only pay for performance.

    Ambassador empowers marketers to increase customers, referrals, and revenue by leveraging the power of word-of-mouth. Their marketer-friendly software simplifies referral marketing, automating the process of enrolling, tracking, rewarding and managing your customers, affiliates, influencers, and partners. Consumer brands and B2B companies worldwide are rapidly implementing, scaling, and optimizing their referral marketing programs with Ambassador's pioneering software. Ambassador is also one of the fastest growing private companies in America according to the prestigious Inc. 500, with offices in Metro Detroit and Denver.

    Advocately is Online Review Management software that helps companies get a continual stream of new 5 star customer reviews every week. Advocately integrates with your existing systems to start generating reviews on the first day. It is the easiest and fastest way to set up a Online Review Management process that get's results. https://advocate.ly/

    Turning enthusiastic customers into a powerful marketing force, driving recommendations & sales for leading B2B & B2C brands.

    SocialToaster is an enterprise-level fan engagement platform that uses the power of social media to amplify your brand’s message. The SocialToaster platform allows you to identify, recruit and activate your best supporters and vocal enthusiasts who are proud to share your brand’s content to their own personal social networks.

    Acquire New Customers & Increase Sales with a Referral Program Run a fully automated, customizable and easy to integrate referral program with ReferralCandy.

    CustomerAdvocacy.coms cloud based platform gives your team the power to activate your most loyal fans to support your business needs.

    Optimized for quick response

    Higher Logic is your organization's secure, private community platform that empowers members, customers, support and product teams and administrators to create and manage meaningful, engaging online communities. It is the industry's premiere community solution, created specifically with the unique goals and needs of member and customer interactions in mind.

    Recognized as "Innovators of Systematic Virality" by CIO Magazine. Viral brand advocacy and community activation platform for amplifying demand, organic acquisition, revenue acceleration, loyalty, engagement, and awareness. Platform integrates gamification, cross-channel social media, actions, data on-boarding, analytics reporting, email automation, and advertising intergration. Queue is flexible to support fan, customer, and employee brand advocacy reward programs, waitlists, and promotions, giveaways, and contest based campaigns.

    Our comprehensive Customer Loyalty solution delivers full online, in-store, and app-based loyalty functionality to help engage customers and motivate them to choose your brand no matter where they are shopping. Our experience based approach to loyalty empowers you to reward your customers throughout the customer journey--from purchasing to writing reviews, referring friends, connecting to your social media channels and much more--to build genuine, lifelong loyalty.

    NiceJob
    (9)4.8 out of 5
    Optimized for quick response
    Optimized for quick response

    Built for service businesses, SaaS, & agencies. NiceJob is the easiest way to get more great reviews and build a great reputation. NiceJob automates your social media marketing using your great customer reviews and photos. And we help you improve your search engine results, website traffic, and sales by publishing your reviews and photos to your website. Unlike competitors, we have no contracts, start free, and are only $75/month for our premium plans. ---> Try it free at get.nicejob.co

    ePrize is a digital engagement agency specializing in mobile, social media, and web campaigns. Last year, more than half of Fortune 100 companies and many world-class agencies relied on ePrize's creative, technology and legal services. Since 1999, ePrize has grown into the largest online promotions platform, providing incentive-based promotional and loyalty programs in 44 countries for clients like Coca-Cola, Microsoft, The Gap, HSN, Miller/Coors, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in New York, Chicago, Los Angeles and Seattle.

    Pay with a Tweet is a social media referral tool that drives reach through social shares. Publishers can incentivize their users by offering products or content in exchange for a social post. This will generate additional website traffic and sales. Using social media as a referral technique is a grat way to get new customers. Pay with a Tweet offers the tool to do just that! It's Plug and Play!

    Trusted by the world’s best brands, SaaSquatch is the #1 Customer Marketing Platform; powering reward programs at every stage of the customer journey including Acquisition, Referral, and Retention. Ideal for companies with 10,000+ customers, Startups, Unicorns, and Fortune 500 companies, SaaSquatch grows customer lifetime value, reduces churn and improves customer loyalty. Our best-in-class success team and platform provide you an ever-growing library of customizable, in-app, Loyalty, Referral, and Acquisition incentive programs. Each program comes with detailed tracking, engagement widgets, fraud detection, multi-language and multi-program support, program coaching, and much, much more. Learn more about how the SaaSquatch Referral Platform can power your growth by requesting a demo today.

    Launch a points, referral, and VIP program all on one platform with the help of the world's largest reward program provider. Smile.io powers over 15,000 rewards programs and serves over 50 million members, having built programs for brands like elf, Topps, and mpix. You can launch a beautiful and customizable rewards program in just a few clicks. Additionally, Smile.io allows you to reward customers for a variety of actions, including social media sharing, product reviews, and more. There are also a growing number of Smile Apps including MailChimp and Klaviyo. These apps allow you to connect your program to tools you already use. Smile.io is available on these app stores: Shopify, Shopify Plus, and BigCommerce. Looking for full control? Access our API with an Enterprise plan to start rewarding your customers on any platform.

    Boost your sales and online presence by actively involving the most valuable marketing source you have, being your employees, your happy clients, your partners and resellers, or anyone else who's willing to vouch for you. Thanks to Ambassify, you as a marketeer or HR manager are able to identify your genuine advocates through patent-pending technology. Your goal? Build an army of advocates you can challenge through an exclusive community or via public landing pages. Your advocates can complete challenges like referrals, references, write product reviews, answer polls, engage on social media, co-create ideas and many more. Through advanced gamification, advocates gain points which they can use to unlock perks and rewards.

    A SaaS platform that automates referral programs that run as a consistent channel for high quality lead generation by incentivizing current customers, partners, and employees to reach out to their network of peers and invoke the trust of previously cultivated relationships. Amplifinity gives marketers the ability to create an outbound marketing program that yields inbound marketing results and gives sales and customer success teams the information needed to strengthen customer and partner relationships with repeated opportunities for positive engagement.

    NextBee's advocacy program management tools can help accelerate word of mouth reach for brands through catchy, compelling and branded social widgets, programmable rewards and recognition rules, and group challenges.

    Perkville is a leading retention and referral solution for the health, fitness, salon, spa, and retail industries. Our rewards program integrates directly with POS or scheduling systems and can be custom-tailored for every business. Featured in businesses around the world, the Perkville system can drive referrals, reward clients for return visits and making purchases, and even generate social media posts. Learn how Perkville can help you increase your customer base and grow your business.

    The SocialTwist platform enables diverse solutions for customer acquistion through social referrals.

    Affiliate Tracking Software for E‑commerce and SaaS. Grow you business with the people who love it. Create your own affiliate program in minutes. 0% transaction fees. Reward, track & incentivize the affiliates you choose. Advanced social media sharing, so your affiliates can share the love. Learn more about our features here.

    Since its start in 2011, Aklamio has grown to become the leading European referral marketing solution for enterprise customers. Aklamio empowers not only Refer-a-Friend, Member-Gets-Member, and Employee-Gets-Member campaigns but also job referrals of more than 3.000 brands, generating sales uplifts of 20 percent and more. Market leaders like PayPal, Vodafone, E.ON, Telefónica, El Pais, AXA and others are using Aklamio’s technology.

    Convert social & mobile actions into loyalty & rewards

    Experticity helps brands and retailers influence the conversations that influence what people buy.

    Optimized for quick response

    Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com, chat with us at @sprinklr, or email info@sprinklr.com.

    Awin is a global affiliate network that brings together the Affiliate Window and Zanox networks.

    CustomerCENTER helps you manage customer profiles, loyalty program details, promotional campaigns and analysis in real-time to cultivate customer loyalty and obtain higher ROI.

    As the world’s largest advocacy marketing company, ExpertVoice connects its community of more than 1 million vetted experts with the world’s top brands to build trusted brand advocacy by giving the experts a voice and elevating their recommendations. Learn more about ExpertVoice and how its rapidly growing community of brands and experts are improving sales performance by visiting www.ExpertVoice.com.

    Extole helps marketers acquire more customers and better customers at scale with our referral marketing platform. With Extole’s turnkey SaaS platform, marketers create a complete, efficient, and reliable acquisition channel by encouraging their customers to refer new customers on site, in app, and offline. Focused on creating the most advocates from existing customers, Extole powers refer-a-friend programs for Vistaprint, Advance Auto Parts, Lands’ End, Petco, Shutterfly, Starbucks and more.

    Forewards is an easy to use platform that helps online retailers convert happy customers into an army of brand advocates. Online retailers can drive organic customer acquisition through word of mouth recommendations spread through social media, and drive improved customer loyalty by rewarding their most vocal customers.

    Friendbuy is a SaaS platform powering referral programs for the world’s most recognizable e-commerce companies.  Our clients include disruptors such as Dollar Shave Club, Glossier, Hims, ClassPass, AWAY and Casper, as well as global Fortune 100s such as Walmart, Intuit, Disney and Nestle.  Friendbuy is a technology-first company, enabling brands to scale efficiently and deepen customer loyalty. Our mission is to empower growth marketers through innovation.

    iRefer helps you get more customers by helping set up a customizable referral program on your website or SaaS product. Grow your customer list with our powerful plug-and-play referral marketing solution. Seamlessly integrates with your SaaS application or website. iRefer automates the referral tracking and rewards process for your business. Turn your customers into your promoters. Gain more customers, build brand loyalty and cultivate customer advocacy with a refer-a-friend program.

    OSI Affiliate Software is a web-based platform that helps you create and manage an affiliate program for your business.

    ChickAdvisor is a leading brand advocacy platform working with brands, their creative departments, and their marketers, to develop better consumer products and customer experiences.

    The RevTrax Offer Management Platform (OMP) empowers brands to deliver offers across channels, track the performance and connect insights to decisions that save you money and drive more value from your marketing efforts. Our OMP connects across all digital vehicles and offer formats, providing personalized offers connecting online behaviors Our expertise, technology, and best-in-class service transforms how leading brands manage, measure, and optimize marketing investments.

    rFactr’s SocialPort™ gives organizations a way to scale social selling best practices across the entire enterprise. SocialPort helps to empower employee advocacy while preempting conversations with competitors, reducing the cost of customer acquisition and creating a measurable increase in revenue. Social selling techniques can create a competitive advantage but you’ll need a true enterprise-class social selling system in order to ensure results and compliance. SocialPort’s cross-platform interface is a push-button way to seamlessly interface social media with your CRM system delivering measurable social media ROI and tangible sales results. rFactr helps companies deploy SocialPort and even trains sales reps to mine social media in order to close incremental sales.

    Promoto is a B2B brand advocate marketing SaaS solution with a mission to convert customers into brand advocates.

    Affilae is an affiliate platform that empowers advertisers, networks, & buyers to create their own dedicated & secure affiliate network.

    SOCIAL CONTENT, AMPLIFIED. Real-time, hyper-local social content capture, display, and analytics.

    Antavo is a loyalty management platform for B2C retailers & brands to create gamified loyalty programs where customers can earn points and redeem those points for rewards.

    AppVirality offers easy to use growth tools to run referral programs for E-commerce and SaaS businesses.

    We help the world's leading organisations stay ahead of the game through audience collaboration.