Star Rating
Languages Supported
Pricing Options

Customer Advocacy reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Customer Advocacy Software

    Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.

    Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

    Brand advocacy software tends to be focused on either customer advocacy or employee advocacy, although there are a number of products that provide platforms for engaging both employees and customers.

    To qualify for inclusion in the Customer Advocacy category, a product must:

    Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
    Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
    Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
    Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it

    Top 10 Customer Advocacy Software

    • Influitive
    • Swagbucks
    • Birdeye
    • Yotpo
    • Talkable
    • NiceJob
    • Mention Me
    • Ambassador
    • Zuberance
    • Wooly Platform

    Compare Customer Advocacy Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
    Sort By:
    Results: 110
    View Grid®
    Adv. Filters
    (284)4.4 out of 5
    Optimized for quick response

    Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating wi

    (446)3.8 out of 5

    Swagbucks is the fun rewards program that gives you free gift cards and cash for the everyday things you already do online. Earn points when you shop at your favorite retailers, watch entertaining videos, search the web, answer surveys and find great deals. Redeem points for gift cards to your favorite retailers like Amazon and Walmart or get cash back from Paypal. Swagbucks has already paid out over $175 million in cash and free gift cards. Put cash back in your wallet. Join for free today. Hea

    (974)4.8 out of 5
    Optimized for quick response

    Birdeye is an all-in-one customer experience platform that provides businesses with the tools to deliver great experiences at every step of the customer journey. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings and reviews, be connected with existing customers using text messaging, and deliver the best end-to-end customer experience with survey, ticketing and insights tools. Founded in 2012, Birdeye is headquartered in Palo Alto, and

    (122)4.3 out of 5
    Entry Level Price:Free Forever

    Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Googl

    (14)4.8 out of 5
    Optimized for quick response

    Talkable helps companies grow through targeted referral and loyalty programs; leveraging insights from your customers’ behavior. Talkable offers a platform to maximize the impact of referrals with a built-in A/B testing suite, segmentation of offers, and controls against fraudulent behavior. If you are looking to gain new customers and increase customer loyalty, Talkable's customer success team can tailor a program to meet your needs. We are perfect for brands with $4M+ annual revenue. Our ente

    (63)4.8 out of 5
    Optimized for quick response
    Entry Level Price:$175 per month

    Built for service businesses, SaaS, & agencies. 🏆 The leading Reputation Marketing platform. 🚀 Easily become a top rated business and win more sales. 😍 Rated ⭐⭐⭐⭐⭐ and trusted by +7000 businesses. NiceJob is the easiest way to become a top rated business and win more sales. NiceJob automates your social media marketing using your great customer reviews and photos. And we help you improve your search engine results, website traffic, and sales by publishing your reviews and photos to your

    (12)4.6 out of 5

    Mention Me is a powerful referral marketing platform, chosen by 400+ leading brands worldwide. Our technology enables customers to share brands with friends and family using a wide range of social channels, plus our unique "share by name" functionality. This enables the referral to be captured in real world conversations and drives up to 30% more referrals. We support 19 different languages and multiple currencies to support international referral programs. In addition, our AB testing capabili

    Ambassador empowers marketers to increase customers, referrals, and revenue by leveraging the power of word-of-mouth. Their marketer-friendly software simplifies referral marketing, automating the process of enrolling, tracking, rewarding and managing your customers, affiliates, influencers, and partners. Consumer brands and B2B companies worldwide are rapidly implementing, scaling, and optimizing their referral marketing programs with Ambassador's pioneering software. Ambassador is also on

    (11)4.5 out of 5

    Turning enthusiastic customers into a powerful marketing force, driving recommendations & sales for leading B2B & B2C brands.

    (15)4.3 out of 5

    Your customers are already talking about – and selling – your brand. Collaborate with the people your consumers actually count on for product recommendations: your customers. With the Wooly platform brands are able to: 1. Find their most trusted influencers -- Through social listening, integrated application forms, and data enrichment, the Wooly platform enables brands to sift through existing customers to identify authentic brand ambassadors and advocates. Organize audience types into ambassa

    (28)4.1 out of 5

    Our comprehensive Customer Loyalty solution delivers full online, in-store, and app-based loyalty functionality to help engage customers and motivate them to choose your brand no matter where they are shopping. Our experience based approach to loyalty empowers you to reward your customers throughout the customer journey--from purchasing to writing reviews, referring friends, connecting to your social media channels and much more--to build genuine, lifelong loyalty.

    (18)3.9 out of 5

    Are you a college or university alumni or student organization? If you're investing in creating marketing content, generate more ROI with SocialToaster. SocialToaster is an artificial-intelligence powered enterprise-level ambassador activation platform that uses the power of social media to amplify your message. SocialToaster delivers your existing marketing content directly to your biggest fans – or SuperFans – so they’re more likely to see it, engage with it, and share it with their friends

    (129)4.4 out of 5
    Optimized for quick response

    Higher Logic is your organization's secure, private community platform that empowers members, customers, support and product teams and administrators to create and manage meaningful, engaging online communities. It is the industry's premiere community solution, created specifically with the unique goals and needs of member and customer interactions in mind.

    (15)3.4 out of 5
    Entry Level Price:$49 per month

    Grow your sales through word-of-mouth marketing! Reward your customers for referrals and watch the sales and shares roll in. ReferralCandy connects instantly with popular ecommerce platforms (Shopify, WooCommerce, BigCommerce, Magento) or choose custom API and advanced integrations. ReferralCandy also integrates with other marketing tools such as AdRoll, Klaviyo, Mailchimp, Google Analytics, ReCharge, Fomo or Chargebee and many others.

    (17)4.5 out of 5

    CustomerAdvocacy.coms cloud based platform gives your team the power to activate your most loyal fans to support your business needs.

    (9)4.2 out of 5

    As the world’s largest advocacy marketing company, ExpertVoice connects its community of more than 1 million vetted experts with the world’s top brands to build trusted brand advocacy by giving the experts a voice and elevating their recommendations. Learn more about ExpertVoice and how its rapidly growing community of brands and experts are improving sales performance by visiting

    (60)4.2 out of 5
    Optimized for quick response

    Synup transforms a brand’s ability to deliver relevant and trustworthy business content across all locations, devices, and digital media channels. Brands can now analyze and optimize how consumers engage with their businesses - from reviews to chatbots, videos to voice search, menus to product recommendations - with an easy-to-use SaaS platform. Today, thousands of companies use Synup to drive better business results. Synup is headquartered in New York City with operations in APAC, EMEA, Austr

    (8)4.4 out of 5

    NextBee's advocacy program management tools can help accelerate word of mouth reach for brands through catchy, compelling and branded social widgets, programmable rewards and recognition rules, and group challenges.

    (5)3.7 out of 5

    Aklamio believes word-of-mouth marketing is the most powerful marketing channel and helps world-class companies expand their acquisition strategy with bespoke omnichannel technological solutions. Founded in 2011, Aklamio has become the leading referral marketing SaaS solution for enterprises with clients such as Vodafone, Paypal and Endesa. More than 300 international brands identify and reward influencers among their customer base to boost their sales through referrals. The company operates of

    (5)4.4 out of 5

    Pay with a Tweet is a social media referral tool that drives reach through social shares. Publishers can incentivize their users by offering products or content in exchange for a social post. This will generate additional website traffic and sales. Using social media as a referral technique is a grat way to get new customers. Pay with a Tweet offers the tool to do just that! It's Plug and Play!

    (9)4.5 out of 5

    Perkville is a leading retention and referral solution for the health, fitness, salon, spa, and retail industries. Our rewards program integrates directly with POS or scheduling systems and can be custom-tailored for every business. Featured in businesses around the world, the Perkville system can drive referrals, reward clients for return visits and making purchases, and even generate social media posts. Learn how Perkville can help you increase your customer base and grow your business.

    (10)3.9 out of 5
    Entry Level Price:$59 per month

    Launch a points, referral, and VIP program all on one platform with the help of the world's largest reward program provider. powers over 15,000 rewards programs and serves over 50 million members, having built programs for brands like elf, Topps, and mpix. You can launch a beautiful and customizable rewards program in just a few clicks. Additionally, allows you to reward customers for a variety of actions, including social media sharing, product reviews, and more. There are al

    (10)4.6 out of 5

    TADA is an end to end customer retention platform that helps improve businesses’ sustainability by enabling them to retain customers better by brings together customer data and behavior from online and offline channels to launch and manage a revenue-centric retention program. TADA has successfully been trusted by and integrated with 400+ Global Companies across fast-growing industries.

    (4)4.6 out of 5

    Retail and financial services companies use Extole to turn customers into advocates. Our enterprise platform and team of experts create engagement, advocate, and referral programs so that brands can harness the power of customer connection, sharing, and recommendations to grow their bottom line. With Extole, marketers can engage thousands of advocates, scale word-of-mouth to acquire new customers, and increase brand loyalty using their greatest competitive advantage: their customers.

    (4)3.5 out of 5

    ePrize is a digital engagement agency specializing in mobile, social media, and web campaigns. Last year, more than half of Fortune 100 companies and many world-class agencies relied on ePrize's creative, technology and legal services. Since 1999, ePrize has grown into the largest online promotions platform, providing incentive-based promotional and loyalty programs in 44 countries for clients like Coca-Cola, Microsoft, The Gap, HSN, Miller/Coors, Yahoo!, P&G and AT&T. Headquartered in D

    (4)4.4 out of 5
    Entry Level Price:$1250 /month

    Trusted by the world’s most innovative brands, SaaSquatch is the #1 best-of-breed Marketing Rewards Platform; powering reward programs at every stage of the customer journey through Acquisition, Loyalty, Retention and Referral. Ideal for online companies with over 5,000 customers, Fortune 1000, Unicorns, Category Creators, and Industry Disruptors, SaaSquatch enables companies to grow their user base through referrals, increase customer lifetime value, and improve customer retention & loyal

    (5)3.4 out of 5
    Entry Level Price:$69 Monthly

    Affiliate Tracking Software for E‑commerce and SaaS. Grow you business with the people who love it. Create your own affiliate program in minutes. 0% transaction fees. Reward, track & incentivize the affiliates you choose. Advanced social media sharing, so your affiliates can share the love. Learn more about our features here.

    (4)4.4 out of 5

    Boost your sales and online presence by actively involving the most valuable marketing source you have, being your employees, your happy clients, your partners and resellers, or anyone else who's willing to vouch for you. Thanks to Ambassify, you as a marketeer or HR manager are able to identify your genuine advocates through patent-pending technology. Your goal? Build an army of advocates you can challenge through an exclusive community or via public landing pages. Your advocates can complete c

    (3)3.8 out of 5

    A SaaS platform that automates referral programs that run as a consistent channel for high quality lead generation by incentivizing current customers, partners, and employees to reach out to their network of peers and invoke the trust of previously cultivated relationships. Amplifinity gives marketers the ability to create an outbound marketing program that yields inbound marketing results and gives sales and customer success teams the information needed to strengthen customer and partner relati

    (3)4.0 out of 5

    Friendbuy’s mission is to empower growth marketers through innovation. Our referral marketing platform accelerates customer acquisition and builds loyalty for the world’s most innovative brands. Our first customers were challengers: entrepreneurs who were hungry, innovative, and rebellious. Through relentless collaboration with these fast-growing brands, Friendbuy has emerged as the referral marketing platform of choice for disruptive startups such as Dollar Shave Club, Away, Casper, and Outdo

    Select Grid® View
    Select Company Size
    G2 Grid® for Customer Advocacy
    Filter Grid®
    Filter Grid®
    Select Grid® View
    Select Company Size
    Check out the G2 Grid® for the top Customer Advocacy Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Social Toaster
    Higher Logic Online Community
    Annex Cloud
    Mention Me
    Wooly Platform
    Market Presence