# Best Media and Influencer Targeting Software ## How Many Media and Influencer Targeting Software Products Does G2 Track? **Total Products under this Category:** 89 ### Category Stats (Aug 2026) - **Average Rating:** 4.38/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** MediaHQ (+0.13%) - Among all products in this category, MediaHQ recorded the largest rating increase compared to last month _Last updated: August 21, 2026_ ## How Does G2 Rank Media and Influencer Targeting Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,800+ Authentic Reviews - 89+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Media and Influencer Targeting Software ![G2 Grid® for Media and Influencer Targeting Software plotting products by satisfaction and market presence](https://www.g2.com/categories/media-and-influencer-targeting/grids.png?focus%5B%5D=2814&focus%5B%5D=20663&focus%5B%5D=101035&focus%5B%5D=19813&focus%5B%5D=1351050&focus%5B%5D=1782&focus%5B%5D=13782&focus%5B%5D=8673) Highlighted products: Meltwater, Muck Rack, Sprout Social Influencer Marketing, impact.com, Press Ranger, CisionOne, Notified GlobeNewswire, and Onclusive. Underlying data: [Grid® JSON](https://www.g2.com/categories/media-and-influencer-targeting/grids.json?focus%5B%5D=meltwater&focus%5B%5D=muck-rack&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=impact-com&focus%5B%5D=press-ranger&focus%5B%5D=cisionone&focus%5B%5D=notified-globenewswire&focus%5B%5D=onclusive) **Sponsored** ### Newswire Newswire.com is a media technology company that specializes in press release distribution, media outreach, and visibility tools, designed to help businesses amplify their messages effectively. The platform caters to organizations of all sizes, from startups to established brands, enabling them to secure media mentions, enhance search rankings, and achieve measurable business results through earned media. Unlike traditional vendors that merely distribute press releases, Newswire offers a comprehensive strategy, tools, and support to maximize the value of each announcement. The target audience for Newswire includes communications, marketing, and public relations professionals across various industries who are seeking cost-effective and impactful methods to boost brand awareness and credibility. Companies utilize Newswire to generate visibility through trusted media outlets, engage with journalists and influencers who shape public discourse, and optimize press releases for search engines to capture long-tail traffic. This diverse applicability makes Newswire a versatile solution for businesses looking to enhance their media presence and drive qualified leads and sales through enhanced visibility. Key features of Newswire include the Press Release Optimizer, which assists users in crafting compelling press releases with built-in search engine optimization (SEO) guidance. The platform also offers targeted distribution, ensuring that news reaches the most relevant outlets for specific industries and audiences. The Media Suite combines powerful tools for distribution, monitoring, and outreach into one cohesive platform, while analytics and reporting capabilities allow users to track the performance of their news, from online reach to earned media pickups. These features collectively empower users to create impactful communications that resonate with their target audiences. What distinguishes Newswire from other press release services is its integrated approach that combines distribution with pitching, monitoring, and SEO, transforming each announcement into a growth opportunity. The platform offers transparent pricing, DIY-friendly tools, and optional done-for-you campaign support, allowing businesses to scale their efforts at their own pace while achieving enterprise-level performance. This flexibility is particularly beneficial for companies looking to optimize their media strategies without incurring excessive costs. By utilizing Newswire.com, companies can save time, maximize their budgets, and establish media credibility more rapidly. Users consistently report improved visibility, stronger media coverage, and increased website traffic, translating communications into tangible results. In a competitive media landscape, Newswire equips businesses with the necessary technology, expertise, and distribution network to effectively connect with their audiences and foster growth. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=349&secure%5Bchosen_at%5D=2026-08-21T05%3A25%3A53Z&secure%5Bdisplayable_resource_id%5D=349&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=349&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19897&secure%5Bresource_id%5D=349&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmedia-and-influencer-targeting&secure%5Btoken%5D=b0b1552f26f10fb27c0739d98a1cd422f55b43c80f81cf4f39a34995610d67a6&secure%5Burl%5D=https%3A%2F%2Fwww.newswire.com%2Fpricing%2Fdomestic%2F1&secure%5Burl_type%5D=custom_url) ### [Meltwater](https://www.g2.com/products/meltwater/reviews) Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,638 #### How Do G2 Users Rate Meltwater? - **Newsroom:** 8.0/10 (Category avg: 8.5/10) - **Impact Measurement:** 8.1/10 (Category avg: 8.3/10) - **Media Database:** 7.9/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10) #### Who Is the Company Behind Meltwater? - **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater) - **Company Website:** www.meltwater.com - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Meltwater 24,840 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42afdd888dded55ea41ff09472451e1c766ad396ecb4db514e469624956a0419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13277%2F&secure%5Burl_type%5D=linkedin_company_website) 2,585 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 41% Small, 37% Medium #### What Do G2 Reviewers Say About Meltwater? _AI-generated summary from verified user reviews_ ##### Pros - Users find Meltwater **extremely easy to use** , enjoying its intuitive interface and helpful onboarding support for new members. - Users value the **easy filtering settings** in Meltwater, allowing them to find relevant information efficiently. - Users value Meltwater for its **outstanding customer support** and robust search functions, enhancing media monitoring and sentiment analysis. - Users commend the **exceptional customer support** from Meltwater, highlighting responsiveness and helpfulness in urgent situations. - Users find Meltwater's **helpfulness** invaluable, praising its responsive support and insightful reporting features. ##### Cons - Users express a need for **improvements in flexibility** regarding licenses and report accuracy, affecting overall satisfaction. - Users find the interface of Meltwater to be **not intuitive** , complicating their search process and experience. - Users find the **learning curve challenging** , noting that the interface is not intuitive and requires training. - Users criticize Meltwater for its **limited features** , noting generic press contacts and clunky media database searches. - Users find **difficult navigation** in Meltwater, citing a confusing dashboard and challenges in locating reports and insights. #### What Are Recent G2 Reviews of Meltwater? **["Reliable Keyword Search and Flexible Article Sorting"](https://www.g2.com/survey_responses/meltwater-review-13174217)** **Rating:** 4.0/5.0 stars _— Max B._ [Read full review](https://www.g2.com/survey_responses/meltwater-review-13174217) **["A good platform for influencers search"](https://www.g2.com/survey_responses/meltwater-review-8216118)** **Rating:** 4.5/5.0 stars _— Joannie C._ [Read full review](https://www.g2.com/survey_responses/meltwater-review-8216118) #### What Are G2 Users Discussing About Meltwater? - [What is Linkfluence used for?](https://www.g2.com/discussions/what-is-linkfluence-used-for) - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment - [Is Klear safe?](https://www.g2.com/discussions/is-klear-safe) - 1 comment - [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) - 2 comments ### [Muck Rack](https://www.g2.com/products/muck-rack/reviews) Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence. **Average Rating:** 4.5/5.0 **Total Reviews:** 494 #### How Do G2 Users Rate Muck Rack? - **Newsroom:** 7.6/10 (Category avg: 8.5/10) - **Impact Measurement:** 8.1/10 (Category avg: 8.3/10) - **Media Database:** 9.2/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) #### Who Is the Company Behind Muck Rack? - **Seller:** [Muck Rack](https://www.g2.com/sellers/muck-rack) - **Company Website:** muckrack.com - **Year Founded:** 2009 - **HQ Location:** Miami, FL - **Twitter:** @muckrack 58,367 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=639c25668fabc3e1b698b170e84fb103850521dea1cf36a6557f0900f59fda9c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmuckrack%2F&secure%5Burl_type%5D=linkedin_company_website) 437 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Account Coordinator - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 54% Small, 30% Medium #### What Do G2 Reviewers Say About Muck Rack? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Muck Rack, celebrating its quick setup and efficient information tracking. - Users appreciate the **database quality** of Muck Rack, enabling effective PR management and personalized journalist engagement. - Users value Muck Rack for its **robust reporter database** , enhancing outreach precision and streamlining the pitching process. - Users find Muck Rack **extremely helpful** for its accessibility and robust reporter database, enhancing outreach efficiency. - Users praise the **quick response time** and excellent customer support of Muck Rack, making onboarding seamless and efficient. ##### Cons - Users find Muck Rack's **limited functionality** frustrating, often requiring additional searches to ensure comprehensive coverage. - Users face issues with **data inaccuracy** , including outdated journalist details and poor international content coverage. - Users find the **incomplete media coverage** occasionally leads to missing key publications and frequent junk results. - Users find the **media report analysis and mobile support lacking** , impacting their overall experience with Muck Rack. - Users find Muck Rack's pricing **expensive** , especially for additional seats and lack of a free version. #### What Are Recent G2 Reviews of Muck Rack? **["Up-to-Date Media Database with Easy Chat Updates and Automated Coverage Tracking"](https://www.g2.com/survey_responses/muck-rack-review-13073676)** **Rating:** 4.5/5.0 stars _— Autumn E._ [Read full review](https://www.g2.com/survey_responses/muck-rack-review-13073676) **["Essential PR Tool with Reliable Support"](https://www.g2.com/survey_responses/muck-rack-review-13220805)** **Rating:** 4.5/5.0 stars _— Alex V._ [Read full review](https://www.g2.com/survey_responses/muck-rack-review-13220805) #### What Are G2 Users Discussing About Muck Rack? - [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) - 1 comment - [How do I delete my Muck Rack account?](https://www.g2.com/discussions/how-do-i-delete-my-muck-rack-account) - [How much does Muck Rack cost?](https://www.g2.com/discussions/how-much-does-muck-rack-cost) - [Are muck racks reliable?](https://www.g2.com/discussions/are-muck-racks-reliable) - [What does Muck Rack do?](https://www.g2.com/discussions/what-does-muck-rack-do) - 1 upvote ### [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) Sprout Social Influencer Marketing is a comprehensive software solution designed to assist brands and agencies in activating influencer programs on a large scale, utilizing data-driven insights. This platform encompasses every phase of the influencer marketing lifecycle, from initial research and strategy formulation to creator discovery, vetting, campaign activation, management, and performance measurement. By providing a streamlined workflow, Sprout Social enables teams to transition from isolated campaigns to sustainable, insight-driven programs that yield measurable results. Targeted at marketers, brand managers, and agencies, Sprout Social Influencer Marketing caters to a diverse audience looking to enhance their influencer marketing strategies. The platform is particularly beneficial for global brands executing multi-market campaigns and agencies managing various client portfolios. It addresses the need for a centralized solution that simplifies influencer operations, thereby allowing teams to concentrate on strategic planning and nurturing creator relationships. One of the standout features of Sprout Social Influencer Marketing is its AI-driven creator discovery tool. This functionality allows users to find and qualify creators based on topic-led semantic searches and engagement patterns, ensuring that the content produced resonates with the intended audience. Additionally, the platform includes Brand Fit and Safety tools, which assess how well a creator's content aligns with a brand's values through a proprietary Brand Fit Score. This feature, combined with advanced brand safety reporting, helps marketers identify potential risks and maintain authentic partnerships. The platform also offers organized workspaces designed for agencies and enterprise teams managing multiple brands or clients. These workspaces allow for brand-specific settings, templates, metrics, and permissions, facilitating efficient campaign execution. Users can manage workflows from outreach to contract tracking, content approvals, and spend visibility, ensuring that distributed teams can collaborate effectively and keep campaigns on track. Performance measurement and optimization are critical components of Sprout Social Influencer Marketing. Users gain access to real-time performance metrics that provide transparency on reach, engagement, conversions, and ROI. This data-driven approach not only aids in refining ongoing campaigns but also informs future strategies, ensuring that influencer marketing remains a sustainable growth driver for businesses. By centralizing influencer operations, Sprout Social empowers marketers to confidently engage with creators, ensuring that their brand is authentically represented while achieving measurable outcomes. **Average Rating:** 4.3/5.0 **Total Reviews:** 404 #### How Do G2 Users Rate Sprout Social Influencer Marketing? - **Newsroom:** 6.7/10 (Category avg: 8.5/10) - **Impact Measurement:** 8.1/10 (Category avg: 8.3/10) - **Media Database:** 8.1/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) #### Who Is the Company Behind Sprout Social Influencer Marketing? - **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social) - **Company Website:** sproutsocial.com - **Year Founded:** 2010 - **HQ Location:** Chicago, IL - **Twitter:** @SproutSocial 116,252 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68375f2155e9c11aac20d94bebdf5dde3a64781f7a1b886633878a344b2f77f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1175268%2F&secure%5Burl_type%5D=linkedin_company_website) 1,767 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Social Media Manager - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 45% Medium, 39% Small #### What Do G2 Reviewers Say About Sprout Social Influencer Marketing? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use and comprehensive influencer management** capabilities of Sprout Social, enhancing campaign efficiency. - Users appreciate the **ease of use** and time-saving features of Sprout Social's Influencer Discovery platform. - Users love the **ease of use** of Sprout Social Influencer Marketing, making it simple to manage projects and campaigns. - Users appreciate the **ease of use** in Sprout Social Influencer Marketing, streamlining campaign management and collaboration. - Users value the **robust analytics** of Sprout Social Influencer Marketing, enhancing their influencer sourcing and business strategies. ##### Cons - Users find the **inadequate influencer database** limits effective research and requires using additional platforms for validation. - Users often experience **inaccuracy in location data** , making it hard to find relevant creators for campaigns. - Users struggle with the **search functionality issues** , finding it unreliable and difficult to filter results effectively. - Users find the **creator database outdated** and struggle with the tool's unreliable search function for influencers. - Users often face **technical issues** with Sprout Social, including lag and occasional data loss during updates. #### What Are Recent G2 Reviews of Sprout Social Influencer Marketing? **["Sprout Social Influencer Management helps me find and vet influencers in an efficient manner."](https://www.g2.com/survey_responses/sprout-social-influencer-marketing-review-11196238)** **Rating:** 4.0/5.0 stars _— Susie F._ [Read full review](https://www.g2.com/survey_responses/sprout-social-influencer-marketing-review-11196238) **["Streamlined, Data-Driven Influencer Discovery with Sprout Social Influencer Marketing"](https://www.g2.com/survey_responses/sprout-social-influencer-marketing-review-12459669)** **Rating:** 5.0/5.0 stars _— Whitney W._ [Read full review](https://www.g2.com/survey_responses/sprout-social-influencer-marketing-review-12459669) #### What Are G2 Users Discussing About Sprout Social Influencer Marketing? - [What is Tagger Media used for?](https://www.g2.com/discussions/what-is-tagger-media-used-for) ### [impact.com](https://www.g2.com/products/impact-com/reviews) Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization. **Average Rating:** 4.4/5.0 **Total Reviews:** 2,352 #### How Do G2 Users Rate impact.com? - **Newsroom:** 7.0/10 (Category avg: 8.5/10) - **Impact Measurement:** 7.6/10 (Category avg: 8.3/10) - **Media Database:** 8.1/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) #### Who Is the Company Behind impact.com? - **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb) - **Company Website:** www.Impact.com - **Year Founded:** 2008 - **HQ Location:** Santa Barbara, CA - **Twitter:** @impactdotcom 7,723 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49323cd7a80387e6a92d746fefcebe116eed5718cb061b3d5da7270ae33df468&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimpact-partech%2F&secure%5Burl_type%5D=linkedin_company_website) 3,625 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 64% Small, 16% Medium #### What Do G2 Reviewers Say About impact.com? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of impact.com, finding it simple and effective for affiliate marketing integration. - Users appreciate the **all-in-one platform** of impact.com, providing seamless affiliate management with excellent reporting capabilities. - Users find impact.com’s **intuitive user interface** enhances efficiency, simplifying setup and partner management for affiliate marketing. - Users praise the **ease of use and comprehensive tracking** on impact.com, facilitating seamless affiliate program management. - Users value the **exceptional support system** of impact.com, highlighting prompt and detailed responses that simplify their experience. ##### Cons - Users find the interface **not intuitive** , experiencing frustration with navigation and functionality on smaller screens. - Users find the **learning curve steep** , particularly with the complicated verification process and setup difficulties. - Users find the **complexity** of the platform overwhelming, particularly during the challenging onboarding process for new users. - Users experience **poor usability** due to screen adaptation issues and frustrating bugs that hinder overall functionality. - Users face **technical issues** like slow page loading and poor mobile experience, impacting usability and satisfaction. #### What Are Recent G2 Reviews of impact.com? **["Reliable Platform for Managing Affiliate Partnerships"](https://www.g2.com/survey_responses/impact-com-review-13054439)** **Rating:** 5.0/5.0 stars _— Mithi S._ [Read full review](https://www.g2.com/survey_responses/impact-com-review-13054439) **["Intuitive UI with Some Payment Method Frustrations"](https://www.g2.com/survey_responses/impact-com-review-13065706)** **Rating:** 4.0/5.0 stars _— Jubayer H._ [Read full review](https://www.g2.com/survey_responses/impact-com-review-13065706) #### What Are G2 Users Discussing About impact.com? - [What is impact.com used for?](https://www.g2.com/discussions/what-is-impact-com-used-for) - 4 comments - [What is SaaSquatch used for?](https://www.g2.com/discussions/what-is-saasquatch-used-for) - 1 upvote - [What is Forensiq used for?](https://www.g2.com/discussions/what-is-forensiq-used-for) - 1 comment ### [Press Ranger](https://www.g2.com/products/press-ranger/reviews) Press Ranger is an AI-powered PR tool that makes pitching journalists quick, easy, and effective. Good press is the #1 business growth hack - but how do you actually get it? You can hire an expensive PR firm, scour LinkedIn for press contacts, send out thousands of cold emails- or you can use Press Ranger. Press Ranger's AI automatically scours a massive database of journalists, publishers, and podcasts to generate a relevant list of press contacts for your next media campaign. Press Ranger's AI will draft your press release, pitch emails, and contacts lists. Press Ranger's wholesale press release distribution service gives you access to publish your next press release on Business Insider, Market Watch, Yahoo Finance, AP News, Bloomberg Terminals, Dow Jones Terminals, and hundreds of other top tier outlets. Let's make headlines together. **Average Rating:** 4.8/5.0 **Total Reviews:** 88 #### How Do G2 Users Rate Press Ranger? - **Newsroom:** 8.8/10 (Category avg: 8.5/10) - **Impact Measurement:** 10.0/10 (Category avg: 8.3/10) - **Media Database:** 9.1/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) #### Who Is the Company Behind Press Ranger? - **Seller:** [Press Ranger](https://www.g2.com/sellers/press-ranger) - **HQ Location:** , - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fdf94014ab675aed121f74a79e5d5f75c1cc81728f768a1ed15f66a9edd6adcd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpress-ranger%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Consulting - **Company Size:** 88% Small, 2% Medium #### What Do G2 Reviewers Say About Press Ranger? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **user-friendly interface** of Press Ranger, which simplifies their PR efforts and enhances productivity. - Users value the **exceptional customer support** from Press Ranger, noting the founder's genuine care and quick responses. - Users value the **high-quality media distribution** from Press Ranger, enhancing outreach and efficiency for brands of all sizes. - Users value the **consistent improvements and impressive features** of Press Ranger, enhancing both their services and client satisfaction. - Users value the **consistent high-quality media coverage** from Press Ranger, boosting clients' visibility and credibility effectively. ##### Cons - Users find **limited functionality** regarding customization and lead generation, wishing for more automated support and integration options. - Users find the **navigation cumbersome** , with sorting options and search functions that can be overwhelming and unclear. - Users find Press Ranger **expensive** , especially for startups needing frequent PR outreach without volume discounts or flexible pricing. - Users note the **limited customization** options for Press Ranger, wishing for better white-label capabilities for seamless integration. - Users feel that the **connection issues** with journalistic outlets detract from the overall effectiveness of Press Ranger. #### What Are Recent G2 Reviews of Press Ranger? **["Press Ranger is Great for Finding Journalists and Podcasters"](https://www.g2.com/survey_responses/press-ranger-review-12759230)** **Rating:** 4.5/5.0 stars _— Derek P._ [Read full review](https://www.g2.com/survey_responses/press-ranger-review-12759230) **["Intuitive UI and Workflow-Driven Docs Make Press Ranger Easy to Adopt"](https://www.g2.com/survey_responses/press-ranger-review-12746533)** **Rating:** 4.0/5.0 stars _— Stephen T._ [Read full review](https://www.g2.com/survey_responses/press-ranger-review-12746533) ### [CisionOne](https://www.g2.com/products/cisionone/reviews) CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and social listening capabilities. An industry-leading tool for finding and connecting with the right journalists, market experts, and relevant media influencers. Track mentions of your brand, enhance media outreach, and instantly summarize coverage with authentic AI implementation. Measure the effectiveness of your PR campaigns through comprehensive analytics, analyze trends in media coverage, and use data insights to guide future PR decisions. Built for PR professionals, CisionOne transforms how you work with AI assistance across desktop, tablet, and mobile. **Average Rating:** 3.9/5.0 **Total Reviews:** 1,322 #### How Do G2 Users Rate CisionOne? - **Newsroom:** 7.3/10 (Category avg: 8.5/10) - **Impact Measurement:** 7.2/10 (Category avg: 8.3/10) - **Media Database:** 8.0/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.1/10) #### Who Is the Company Behind CisionOne? - **Seller:** [Cision](https://www.g2.com/sellers/cision) - **Company Website:** www.cision.com - **Year Founded:** 1867 - **HQ Location:** Chicago, IL - **Twitter:** @Cision 48,654 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1676ab9218b4e3175dc9a57850675c873353a6ae19f0fd2ba522cdb822b095&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F163054%2F&secure%5Burl_type%5D=linkedin_company_website) 3,868 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Account Coordinator - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 43% Small, 34% Medium #### What Do G2 Reviewers Say About CisionOne? _AI-generated summary from verified user reviews_ ##### Pros - Users find CisionOne to be **incredibly easy to use** , with helpful search functionality and simple setup process. - Users find CisionOne's **intuitive media monitoring and tagging features** incredibly helpful for tracking coverage effectively. - Users appreciate the **effective media monitoring** features of CisionOne, simplifying coverage analysis and engagement. - Users value the **coverage quality** of CisionOne, highlighting its effectiveness in tracking media mentions and running reports. - Users value the **versatile reporting features** of CisionOne, enhancing campaign tracking and media management effectively. ##### Cons - Users experience significant **data inaccuracy** , as searches often yield irrelevant articles and missed coverage. - Users find CisionOne **not intuitive** , as it presents a steep learning curve and complicates user experience significantly. - Users find a **steep learning curve** with CisionOne, making initial setup and functionality challenging for new users. - Users report **incomplete media coverage** with CisionOne, requiring manual checks for missed articles and irrelevant content. - Users often face **missed key articles and irrelevant shares** , requiring manual searches for better results. #### What Are Recent G2 Reviews of CisionOne? **["Powerful Media Monitoring and Reporting with a Great Journalist Database"](https://www.g2.com/survey_responses/cisionone-review-13060883)** **Rating:** 4.5/5.0 stars _— Julia M._ [Read full review](https://www.g2.com/survey_responses/cisionone-review-13060883) **["Efficient Media Outreach and Monitoring All In One Place"](https://www.g2.com/survey_responses/cisionone-review-13060301)** **Rating:** 4.0/5.0 stars _— Corey J._ [Read full review](https://www.g2.com/survey_responses/cisionone-review-13060301) #### What Are G2 Users Discussing About CisionOne? - [What is Cision Communications Cloud used for?](https://www.g2.com/discussions/what-is-cision-communications-cloud-used-for) - [What is Help a Reporter Out used for?](https://www.g2.com/discussions/what-is-help-a-reporter-out-used-for) - 1 comment, 1 upvote ### [Notified GlobeNewswire](https://www.g2.com/products/notified-globenewswire/reviews) GlobeNewswire by Notified helps organizations reach the right audiences, maximize the visibility of their news, and improve discoverability across media, search engines, and AI-powered answer platforms. GlobeNewswire Distribution Getting a press release published is easy. Making sure it's seen, trusted, and acted on is what matters. GlobeNewswire combines global distribution, editorial expertise, AI-powered optimization, multimedia content, and performance analytics to help organizations increase visibility, earn media coverage, and reach the audiences that matter most. Whether sharing financial results, corporate news, or industry insights, communicators gain the tools to amplify impact and measure outcomes. Media Contacts Database Connect with the right journalists and influencers faster. Access an extensive, regularly updated media contacts database to identify relevant reporters, build targeted outreach lists, and manage media relationships more effectively. Social Media Listening Monitor conversations that matter to your brand. Track brand mentions, industry trends, competitor activity, and audience sentiment across social channels to uncover insights and respond in real time. PR Measurement & Analytics Measure the impact of your communications efforts. Monitor media coverage, analyze campaign performance, track audience engagement, and demonstrate the business value of PR with comprehensive reporting and analytics. Online Newsroom Create a centralized hub for your corporate storytelling. Publish company news, press releases, multimedia assets, and executive information in a branded online newsroom that makes it easy for media and stakeholders to access your latest updates. **Average Rating:** 4.4/5.0 **Total Reviews:** 361 #### How Do G2 Users Rate Notified GlobeNewswire? - **Newsroom:** 9.3/10 (Category avg: 8.5/10) - **Impact Measurement:** 8.3/10 (Category avg: 8.3/10) - **Media Database:** 8.3/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) #### Who Is the Company Behind Notified GlobeNewswire? - **Seller:** [Notified](https://www.g2.com/sellers/notified) - **Company Website:** www.notified.com - **Year Founded:** 2004 - **HQ Location:** New York, New York - **Twitter:** @Notified 5,526 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4d102706fd55cd4829e41de6377fa1823aab23a485f56d991d97fcd83ffd8c37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnotified%2F&secure%5Burl_type%5D=linkedin_company_website) 1,172 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, President - **Top Industries:** Public Relations and Communications, Financial Services - **Company Size:** 53% Small, 33% Medium #### What Do G2 Reviewers Say About Notified GlobeNewswire? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of GlobeNewswire, highlighting its seamless scheduling and distribution of press releases. - Users praise the **outstanding customer support** of GlobeNewswire, emphasizing responsiveness and helpfulness in addressing their needs. - Users value the **exceptional client service** from Notified GlobeNewswire, highlighting responsiveness and knowledgeable support available around the clock. - Users commend the **responsive support team** and editors, enhancing their upload experience and overall satisfaction. - Users appreciate the **swift response time** of Notified GlobeNewswire, emphasizing the platform's ease of use and support. ##### Cons - Users express frustration over the **limited functionality** in analytics and database management, impacting their overall experience. - Users find the **pricing to be quite high** , especially with significant costs for exceeding character limits. - Users find the platform **not intuitive** , often struggling with navigation and image uploads during their experience. - Users find **navigation difficult** , especially in the trade selection section, impacting the overall user experience. - Users report experiencing **poor customer support** with Notified GlobeNewswire, especially regarding timely issue resolution and reporting clarity. #### What Are Recent G2 Reviews of Notified GlobeNewswire? **["Reliable, User-Friendly Platform with Exceptional Support"](https://www.g2.com/survey_responses/notified-globenewswire-review-13192624)** **Rating:** 5.0/5.0 stars _— Verified User in Public Relations and Communications_ [Read full review](https://www.g2.com/survey_responses/notified-globenewswire-review-13192624) **["Great Press Release Platform for Marketing/PR teams"](https://www.g2.com/survey_responses/notified-globenewswire-review-11013339)** **Rating:** 4.0/5.0 stars _— Sean K._ [Read full review](https://www.g2.com/survey_responses/notified-globenewswire-review-11013339) #### What Are G2 Users Discussing About Notified GlobeNewswire? - [What is GlobeNewswire used for?](https://www.g2.com/discussions/what-is-globenewswire-used-for) - 1 comment - [What is Notified PR Platform used for?](https://www.g2.com/discussions/what-is-notified-pr-platform-used-for) ### [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) Agility PR Solutions: An Enterprise-Grade Platform for Media Relations, Monitoring, and Intelligence Agility PR Solutions is an all-in-one platform that brings together media relations, media monitoring, media intelligence, AI visibility tracking, social listening, and newswire distribution in a single system, rather than requiring separate tools for each function. Media Database: 1.1M+ verified contacts, maintained at 99.6% accuracy, with unlimited searches for building targeted media lists Media Monitoring: Indexes more than 2 billion news items annually across online, print, broadcast, radio, podcast, and AI search engines Media Intelligence Services: Executive-ready reports, curated briefings, and crisis management support for teams with high-volume monitoring needs Social Listening: Tracks unlimited topics and conversations across major social platforms, with comparative benchmarking AI Visibility Intelligence: Analyzes how brands are surfaced and described across ChatGPT, Perplexity, Gemini, and other AI answer engines Newswire: Flat-fee, unlimited-word press release distribution to 200+ online news sites, with pickup from outlets including AP and Reuters AI-native media intelligence is woven across these workflows, turning fast-moving data from traditional media, social channels, and AI answer engines into decision-ready insights. Account management and customer service are included with all plans. Agility serves global enterprise and fast-growing in-house communications teams, as well as agencies managing multiple client accounts, across industries including healthcare, education, technology, consumer goods, non-profit, financial services, and transportation. **Average Rating:** 4.1/5.0 **Total Reviews:** 400 #### How Do G2 Users Rate Agility PR Solutions? - **Newsroom:** 7.7/10 (Category avg: 8.5/10) - **Impact Measurement:** 8.1/10 (Category avg: 8.3/10) - **Media Database:** 8.0/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) #### Who Is the Company Behind Agility PR Solutions? - **Seller:** [Agility PR Solutions](https://www.g2.com/sellers/agility-pr-solutions) - **Company Website:** www.agilitypr.com - **Year Founded:** 2003 - **HQ Location:** Ottawa, Canada - **Twitter:** @agilityprs 4,596 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c88b6d616d7f7cd06297b6f95b1da2c9c0fdd50f969e3cad9990be98f6f2ef03&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10866881%2F&secure%5Burl_type%5D=linkedin_company_website) 235 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Director, Managing Director - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 59% Small, 24% Medium #### What Do G2 Reviewers Say About Agility PR Solutions? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Agility PR Solutions, appreciating its straightforward navigation and helpful support. - Users commend the **excellent customer support** from Agility PR Solutions, noting prompt and helpful responses consistently. - Users commend the **extremely helpful staff** at Agility PR Solutions, providing support that significantly enhances the user experience. - Users value the **intuitive and comprehensive features** of Agility PR Solutions for effective media relationship management. - Users find Agility PR Solutions' **wide database variety** invaluable for accurate media outreach and efficient contact sourcing. ##### Cons - Users note the **limited functionality** of Agility PR Solutions, citing issues with outdated contacts and inefficient reporting tools. - Users are frustrated with **data inaccuracy** , frequently encountering outdated information and unreliable sentiment classifications. - Users find Agility PR Solutions **not intuitive** , with a steep learning curve for setups and creating alerts. - Users find Agility PR Solutions **expensive** while struggling with service reliability and effectiveness, leading to ongoing frustrations. - Users experience **inaccuracy in sentiment classification** and sometimes encounter outdated information in the media contact database. #### What Are Recent G2 Reviews of Agility PR Solutions? **["Exceeded Expectations: Intuitive Platform, 5-Star Support, and Great AI Features"](https://www.g2.com/survey_responses/agility-pr-solutions-review-12883155)** **Rating:** 5.0/5.0 stars _— Lauren W._ [Read full review](https://www.g2.com/survey_responses/agility-pr-solutions-review-12883155) **["User-Friendly Platform with Exceptionally Helpful, Responsive Staff"](https://www.g2.com/survey_responses/agility-pr-solutions-review-12975749)** **Rating:** 4.5/5.0 stars _— Verified User in Health, Wellness and Fitness_ [Read full review](https://www.g2.com/survey_responses/agility-pr-solutions-review-12975749) #### What Are G2 Users Discussing About Agility PR Solutions? - [What is Agility PR Solutions used for?](https://www.g2.com/discussions/what-is-agility-pr-solutions-used-for) ### [Onclusive](https://www.g2.com/products/onclusive/reviews) Onclusive is a comprehensive PR and communications solution designed to assist organizations in navigating the complexities of brand management and reputation building. By leveraging advanced data science and a suite of specialized tools, Onclusive provides users with the resources necessary to monitor, measure, and enhance their communications strategies effectively. Targeting PR professionals, communications teams, and organizational leaders, Onclusive addresses the pressing challenges faced by modern businesses. In an era where brand perception can shift rapidly due to media coverage and public sentiment, Onclusive offers a robust platform that empowers users to stay informed and proactive. Organizations can utilize Onclusive to support their C-suite executives and broader business objectives, ensuring that communication efforts align with overall strategic goals. Key features of Onclusive include comprehensive media monitoring, which allows users to track relevant coverage and breaking news that could impact their brand reputation. This feature is crucial for organizations aiming to stay ahead of potential crises and capitalize on positive media opportunities. Additionally, Onclusive provides real-time measurement tools that assess the impact of communications efforts, enabling users to identify key issues and media trends that influence their audience. The platform also offers research and consultancy services, helping organizations uncover the underlying drivers of reputation and communication success. This insight is invaluable for developing more effective strategies and campaigns tailored to specific audiences. Furthermore, Onclusive’s PR and communications tools provide a complete solution for managing pressrooms, planning campaigns, and nurturing media relationships, streamlining workflows and enhancing collaboration among team members. By integrating technology, insights, and expertise, Onclusive simplifies the often chaotic media landscape, allowing organizations to elevate their performance consistently. The platform not only aids in proving the value of communications efforts but also supports continuous improvement, making it an essential partner for any organization committed to achieving PR and communications success. **Average Rating:** 4.3/5.0 **Total Reviews:** 202 #### How Do G2 Users Rate Onclusive? - **Newsroom:** 8.0/10 (Category avg: 8.5/10) - **Impact Measurement:** 8.5/10 (Category avg: 8.3/10) - **Media Database:** 8.0/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind Onclusive? - **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-2026-07-17) - **Company Website:** onclusive.com - **Year Founded:** 2002 - **HQ Location:** London, GB - **Twitter:** @Onclusive 3,683 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c1058cfaa6f2283e9ff1a644f713e592ff3bc83ce18af949b9ebefe516c32df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fonclusive%2F&secure%5Burl_type%5D=linkedin_company_website) 1,089 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Communications Manager - **Top Industries:** Public Relations and Communications, Information Technology and Services - **Company Size:** 37% Medium, 35% Small #### What Do G2 Reviewers Say About Onclusive? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Onclusive, finding the interface and features intuitive and enjoyable. - Users commend Onclusive for its **intuitive real-time reports** , enhancing social listening and media analytics across multiple channels. - Users value the **superior media monitoring** capabilities of Onclusive, enjoying detailed insights and efficient tracking. - Users appreciate the **advanced analytics** provided by Onclusive, transforming PR monitoring into insightful and actionable intelligence. - Users value the **intuitive interface and comprehensive search features** , enhancing their media outreach and PR efficiency. ##### Cons - Users express concerns about the **inaccurate engagement metrics** , which can hinder effective analysis of social media conversations. - Users are frustrated with the **inaccuracy of metrics** in Onclusive, impacting analysis and reporting across platforms. - Users find **limited coverage** in Onclusive, often missing important media mentions and struggling to automate saving coverage. - Users find Onclusive's interface **not intuitive** , navigating through drafts and features can be cumbersome and frustrating. - Users find **incomplete media coverage** with Onclusive, as engagement metrics and certain reports lack accuracy and comprehensiveness. #### What Are Recent G2 Reviews of Onclusive? **["Intuitive tool with sentiment analysis and 5-star customer support"](https://www.g2.com/survey_responses/onclusive-review-12517408)** **Rating:** 4.5/5.0 stars _— Rodrigo Jonas S._ [Read full review](https://www.g2.com/survey_responses/onclusive-review-12517408) **["Streamlines Press Workload with Ease"](https://www.g2.com/survey_responses/onclusive-review-12399017)** **Rating:** 4.0/5.0 stars _— Kevin J._ [Read full review](https://www.g2.com/survey_responses/onclusive-review-12399017) #### What Are G2 Users Discussing About Onclusive? - [What do you like most about Onclusive for media monitoring, and what features would you like to see added?](https://www.g2.com/discussions/what-do-you-like-most-about-onclusive-for-media-monitoring-and-what-features-would-you-like-to-see-added) - [What is Onclusive used for?](https://www.g2.com/discussions/what-is-onclusive-used-for) - 1 comment ### [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews) Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on. **Average Rating:** 4.5/5.0 **Total Reviews:** 105 #### How Do G2 Users Rate BuzzSumo? - **Newsroom:** 9.2/10 (Category avg: 8.5/10) - **Impact Measurement:** 8.9/10 (Category avg: 8.3/10) - **Media Database:** 9.0/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) #### Who Is the Company Behind BuzzSumo? - **Seller:** [Cision](https://www.g2.com/sellers/cision) - **Year Founded:** 1867 - **HQ Location:** Chicago, IL - **Twitter:** @Cision 48,654 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1676ab9218b4e3175dc9a57850675c873353a6ae19f0fd2ba522cdb822b095&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F163054%2F&secure%5Burl_type%5D=linkedin_company_website) 3,868 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 61% Small, 36% Medium #### What Do G2 Reviewers Say About BuzzSumo? _AI-generated summary from verified user reviews_ ##### Pros - Users find BuzzSumo's **powerful content management** features invaluable for saving time and optimizing their content strategy. - Users love the **easy-to-use content marketing tools** of BuzzSumo that streamline research and enhance content strategies. - Users love BuzzSumo for its **powerful content research** , making it easy to find high-performing articles quickly. - Users appreciate the **ease of use** of BuzzSumo, finding all essential content marketing tools conveniently in one place. - Users appreciate the **ease of discovering high-performing content** with BuzzSumo, enhancing their content strategy and planning. ##### Cons - Users find BuzzSumo to be **expensive** , especially for small teams needing access to essential advanced features. - Users find the **interface overwhelming** due to excessive data points, complicating the initial user experience. - Users find the **initial difficulty** of BuzzSumo's interface overwhelming due to the numerous data points presented. - Users find the **interface overwhelming** initially due to the abundance of data points presented. - Users find the **learning curve steep** at first due to the overwhelming interface and numerous data points. #### What Are Recent G2 Reviews of BuzzSumo? **["A Must-Have Tool for Content Marketers and Strategist"](https://www.g2.com/survey_responses/buzzsumo-review-11354765)** **Rating:** 4.5/5.0 stars _— Verified User in E-Learning_ [Read full review](https://www.g2.com/survey_responses/buzzsumo-review-11354765) **["Outstanding Experience with This Software"](https://www.g2.com/survey_responses/buzzsumo-review-12064770)** **Rating:** 4.5/5.0 stars _— Anurag G._ [Read full review](https://www.g2.com/survey_responses/buzzsumo-review-12064770) #### What Are G2 Users Discussing About BuzzSumo? - [What is your experience with BuzzSumo for content research, and what challenges have you faced?](https://www.g2.com/discussions/what-is-your-experience-with-buzzsumo-for-content-research-and-what-challenges-have-you-faced) - [What is BuzzSumo used for?](https://www.g2.com/discussions/buzzsumo-what-is-buzzsumo-used-for) - [What is content research?](https://www.g2.com/discussions/what-is-content-research) - [Where do I find content?](https://www.g2.com/discussions/where-do-i-find-content) - [How much does BuzzSumo cost?](https://www.g2.com/discussions/how-much-does-buzzsumo-cost) ### [Critical Mention](https://www.g2.com/products/critical-mention/reviews) The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive Earned Media Suite. 24/7/365 customer support included with every subscription. **Average Rating:** 4.3/5.0 **Total Reviews:** 218 #### How Do G2 Users Rate Critical Mention? - **Newsroom:** 10.0/10 (Category avg: 8.5/10) - **Impact Measurement:** 9.4/10 (Category avg: 8.3/10) - **Media Database:** 8.5/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) #### Who Is the Company Behind Critical Mention? - **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-2026-07-17) - **Year Founded:** 2002 - **HQ Location:** London, GB - **Twitter:** @Onclusive 3,683 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c1058cfaa6f2283e9ff1a644f713e592ff3bc83ce18af949b9ebefe516c32df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fonclusive%2F&secure%5Burl_type%5D=linkedin_company_website) 1,089 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Assistant Account Executive - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 48% Small, 28% Medium #### What Do G2 Reviewers Say About Critical Mention? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **extensive features** of Critical Mention, including media monitoring and interactive reporting for effective communication. - Users value the **excellent account support** and user-friendly tools that enhance their media relations experience. - Users value the **fantastic client service** of Critical Mention, praising the ease of reaching their account representatives. - Users value the **effective journalist contact information** feature of Critical Mention, enhancing their communication strategies. - Users highlight the **inclusive media monitoring channels** of Critical Mention, making it a preferred choice for communications. ##### Cons - Users find the **search functionality limited** , making it challenging to optimize their search criteria effectively. - Users find the **search function challenging** , as determining the best criteria can complicate usability. - Users find the **search functionality frustrating** , as it can be challenging to determine the best search criteria. - Users find the **search function challenging** , struggling to determine the best criteria for effective searches. #### What Are Recent G2 Reviews of Critical Mention? **["Affordable, Detailed Global Press Monitoring with CM; Social Media Analytics A Bit Lacking"](https://www.g2.com/survey_responses/critical-mention-review-12716148)** **Rating:** 4.0/5.0 stars _— Alphonse T._ [Read full review](https://www.g2.com/survey_responses/critical-mention-review-12716148) **["Critical Mention does a good job monitoring outlets and creating comprehensive reports for clients."](https://www.g2.com/survey_responses/critical-mention-review-11462548)** **Rating:** 4.0/5.0 stars _— Kwyn J._ [Read full review](https://www.g2.com/survey_responses/critical-mention-review-11462548) #### What Are G2 Users Discussing About Critical Mention? - [What is Critical Mention used for?](https://www.g2.com/discussions/what-is-critical-mention-used-for) ### [Podchaser Pro](https://www.g2.com/products/podchaser-pro/reviews) Podchaser Pro offers the world's most advanced podcast database, contact directory, and intelligence tools — including audience size, contacts, demographics, charts, sponsor history, and more — bringing radical efficiency to the process of discovering, qualifying, and contacting podcasts. Built for PR, media buying, networks, and marketing professionals looking to leverage the power of podcasting. **Average Rating:** 4.7/5.0 **Total Reviews:** 73 #### How Do G2 Users Rate Podchaser Pro? - **Newsroom:** 7.4/10 (Category avg: 8.5/10) - **Impact Measurement:** 8.3/10 (Category avg: 8.3/10) - **Media Database:** 9.2/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) #### Who Is the Company Behind Podchaser Pro? - **Seller:** [Podchaser](https://www.g2.com/sellers/podchaser) - **Year Founded:** 2017 - **HQ Location:** Oklahoma City, Oklahoma - **Twitter:** @Podchaser 41,979 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f636784ede9f32a16a7bde083e6e99c58faa90c64e3050d1a6db3388779b776f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpodchaser%2F&secure%5Burl_type%5D=linkedin_company_website) 28 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 85% Small, 14% Medium #### What Do G2 Reviewers Say About Podchaser Pro? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **excellent customer support** from the Podchaser Pro team, enhancing their experience and productivity. - Users highlight the **comprehensive podcast database** of Podchaser Pro, enhancing outreach and audience understanding significantly. - Users value the **search functionality** of Podchaser Pro for quickly finding targeted podcasts and insightful information. - Users benefit from the **streamlined processes** of Podchaser Pro, enhancing efficiency in securing podcast opportunities. - Users value the **efficient Campaign Management** tools in Podchaser Pro, enhancing their podcast pitching process significantly. ##### Cons - While Podchaser Pro offers great features, users note it's **more expensive than competing services** , impacting affordability. - Users find Podchaser Pro's **geographic bias** limiting, as metrics mainly reflect a US-centric perspective. - Users find the **information overload** from countless contacts can be overwhelming, impacting their experience with Podchaser Pro. - Users find the **limited coverage** of smaller Canadian podcasts restricts their access to broader insights and data. - Users face issues with **poor contact management** , as irrelevant contacts are automatically added, complicating organization. #### What Are Recent G2 Reviews of Podchaser Pro? **["Lifesaver"](https://www.g2.com/survey_responses/podchaser-pro-review-11599965)** **Rating:** 5.0/5.0 stars _— Teresa B._ [Read full review](https://www.g2.com/survey_responses/podchaser-pro-review-11599965) **["Great for general research and a great team!"](https://www.g2.com/survey_responses/podchaser-pro-review-11013934)** **Rating:** 4.0/5.0 stars _— Margot F._ [Read full review](https://www.g2.com/survey_responses/podchaser-pro-review-11013934) #### What Are G2 Users Discussing About Podchaser Pro? - [What is Podchaser Pro used for?](https://www.g2.com/discussions/what-is-podchaser-pro-used-for) - 1 comment ### [Respona](https://www.g2.com/products/respona/reviews) Respona is the done-for-you link building and AI visibility service that helps brands get recommended by Google and AI models like ChatGPT. Respona's mission is to get your brand featured on the publications that matter: the ones that rank on Google and get cited by AI. We handle the outreach, secure editorial placements in listicles, product reviews, and comparison guides, and earn you dofollow, permanent backlinks that improve your rankings and put you in front of AI-driven recommendations. Pay per placement starting at $100. No contracts, no retainers, no software to learn. You only pay for links that go live. **Average Rating:** 4.8/5.0 **Total Reviews:** 200 #### How Do G2 Users Rate Respona? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) #### Who Is the Company Behind Respona? - **Seller:** [Respona](https://www.g2.com/sellers/respona) - **Year Founded:** 2018 - **HQ Location:** Rockville, US - **Twitter:** @ResponaApp 198 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94c9d10671c8a619cf7358ec1570a4295d4b9f4ef482f9a985ef02d8fa948964&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frespona%2F&secure%5Burl_type%5D=linkedin_company_website) 19 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 59% Small, 34% Medium #### What Do G2 Reviewers Say About Respona? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Respona, finding it user-friendly and efficient for managing outreach tasks. - Users appreciate the **user-friendly layout** of Respona, which simplifies outreach and enhances productivity with ease. - Users appreciate the **ease of campaign management** with Respona, thanks to its user-friendly interface and automation features. - Users appreciate the **responsive and helpful support team** of Respona, enhancing their overall experience with the platform. - Users commend the **user-friendly content management** of Respona, streamlining outreach and automating essential tasks effectively. ##### Cons - Users find Respona **expensive** due to fees and the absence of a free trial for new users. - Users experience **filtering issues** with outdated emails and a lack of advanced filters in Respona's contact search. - Users express concerns about the **limited automation** in Respona, impacting the convenience of managing contacts efficiently. - Users notice a few **outdated emails** in contact search results, which can hinder the overall effectiveness of Respona. - Users experience **inconsistent contact search results** with outdated emails and desire improvements in loading speed and filtering options. #### What Are Recent G2 Reviews of Respona? **["A Useful Backlink Outreach Tool That Delivers Results"](https://www.g2.com/survey_responses/respona-review-13139661)** **Rating:** 5.0/5.0 stars _— Kaiser's M._ [Read full review](https://www.g2.com/survey_responses/respona-review-13139661) **["Effortless Outreach and Time-Saving Automation"](https://www.g2.com/survey_responses/respona-review-11932323)** **Rating:** 5.0/5.0 stars _— Mahendra B._ [Read full review](https://www.g2.com/survey_responses/respona-review-11932323) #### What Are G2 Users Discussing About Respona? - [What is Respona used for?](https://www.g2.com/discussions/what-is-respona-used-for) ### [MediaHQ](https://www.g2.com/products/mediahq/reviews) MediaHQ will transform your media relations. In one place you can build media lists, distribute press releases, pitch your story and read press release reports. It makes sharing your news instant and hassle free. **Average Rating:** 4.6/5.0 **Total Reviews:** 78 #### How Do G2 Users Rate MediaHQ? - **Newsroom:** 9.3/10 (Category avg: 8.5/10) - **Impact Measurement:** 7.9/10 (Category avg: 8.3/10) - **Media Database:** 9.0/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) #### Who Is the Company Behind MediaHQ? - **Seller:** [MediaHQ](https://www.g2.com/sellers/mediahq) - **Year Founded:** 2006 - **HQ Location:** Dublin , IE - **Twitter:** @mediahqnews 10,105 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8818f03ba2cc7f075577fd9f4c422586b735d362923490b958d0b57ace8b436b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1284684&secure%5Burl_type%5D=linkedin_company_website) 21 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Public Relations and Communications, Non-Profit Organization Management - **Company Size:** 57% Small, 30% Medium #### What Do G2 Reviewers Say About MediaHQ? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of MediaHQ, appreciating its intuitive interface and efficient media management capabilities. - Users appreciate the **automatically updated journalist lists** in MediaHQ, enhancing their media management experience. - Users commend the **quick and helpful customer support** that enhances their experience with MediaHQ. - Users value the **updated media contact database** of MediaHQ, making targeted communication quick and effective. - Users value the **ease of distribution** with MediaHQ, appreciating customizable options and efficient media contact management. ##### Cons - Users find MediaHQ's **limited functionality** frustrating, particularly with scheduling delays and inadequate search filters. - Users find MediaHQ’s service to be **expensive** , highlighting issues with value and limitations on usability. - Users find the lack of **built-in media monitoring** frustrating, as it requires additional tools for comprehensive campaign insights. - Users experience **data inaccuracy** when format changes occur and recipients are duplicated, leading to confusion in press releases. - Users face a **difficult learning** curve with email formatting, requiring refreshers due to infrequent usage. #### What Are Recent G2 Reviews of MediaHQ? **["MediaHQ is a vital investment for any PR practioner based in Ireland and with links to the UK"](https://www.g2.com/survey_responses/mediahq-review-13090098)** **Rating:** 5.0/5.0 stars _— Miriam D._ [Read full review](https://www.g2.com/survey_responses/mediahq-review-13090098) **["MediaHQ: Easy-to-Use, Time-Saving PR Platform with an Incredibly Helpful Team"](https://www.g2.com/survey_responses/mediahq-review-12380663)** **Rating:** 5.0/5.0 stars _— Sara T._ [Read full review](https://www.g2.com/survey_responses/mediahq-review-12380663) #### What Are G2 Users Discussing About MediaHQ? - [What is MediaHQ used for?](https://www.g2.com/discussions/what-is-mediahq-used-for) ### [Streamforge](https://www.g2.com/products/streamforge/reviews) Streamforge is an intelligence platform designed to assist brands and agencies in identifying the most suitable influencers by prioritizing audience relevance. Unlike traditional methods that often rely on superficial metrics, Streamforge provides a comprehensive understanding of a creator's reach, audience interests, and content performance. This focus on audience insights ensures that marketing efforts are not only targeted but also effective in achieving desired outcomes. The platform is structured around three essential tools: discover, analyze, and track. The discovery tool enables teams to sift through millions of creators using an array of detailed filters. This functionality allows users to find influencers who genuinely align with their brand’s objectives based on various criteria, including audience interests, behaviors, geographical location, and social media platforms. By facilitating this level of precision, Streamforge helps brands connect with creators who resonate with their target demographics. The analysis component of Streamforge offers a deep dive into a creator’s audience demographics, engagement patterns, and performance benchmarks. This data-driven approach equips marketing teams with the insights needed to evaluate potential partnerships effectively. By understanding who engages with a creator’s content and how, brands can make informed decisions that enhance their influencer marketing strategies. Furthermore, the tracking feature consolidates all relevant information in one accessible location, allowing teams to manage relationships and monitor past activities efficiently, eliminating the need for disparate tools or outdated spreadsheets. Streamforge is particularly beneficial for companies executing influencer campaigns at scale, whether they are navigating multiple markets, product lines, or business units. Brands can utilize the platform to pinpoint the right influencers for global launches or to streamline ongoing influencer programs, thereby improving coordination among teams. The overarching aim is to minimize noise in the influencer marketing landscape, uncover genuine opportunities, and transform influencer marketing from a gamble into a strategic, results-driven initiative. By replacing guesswork with clarity, Streamforge empowers marketing teams to operate more efficiently, reduce manual tasks, and make smarter decisions. This intelligence platform not only enhances the effectiveness of influencer marketing campaigns but also ensures that brands can focus on what truly drives impact in their marketing efforts. **Average Rating:** 4.7/5.0 **Total Reviews:** 23 #### How Do G2 Users Rate Streamforge? - **Newsroom:** 5.6/10 (Category avg: 8.5/10) - **Impact Measurement:** 8.6/10 (Category avg: 8.3/10) - **Media Database:** 8.1/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) #### Who Is the Company Behind Streamforge? - **Seller:** [Streamforge](https://www.g2.com/sellers/streamforge) - **Year Founded:** 2018 - **HQ Location:** Montreal, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=30a505ac0a0f59661958b1df741fb06d5ee12c1c3e4ae150f3153b07d132b0b9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstreamforge%2F&secure%5Burl_type%5D=linkedin_company_website) 10 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Games, Marketing and Advertising - **Company Size:** 48% Small, 39% Medium #### What Do G2 Reviewers Say About Streamforge? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Streamforge, enjoying quick setup and intuitive, efficient functions for their needs. - Users value the **intuitive interface** of Streamforge, making it simple to navigate and find relevant content quickly. - Users highlight the **easy setup** of Streamforge, allowing quick access without the need for extensive onboarding. - Users appreciate the **detailed filtering options** of Streamforge, enhancing their ability to target specific content types effectively. - Users admire the **intuitive design** of Streamforge, enabling quick access to valuable insights effortlessly. ##### Cons - Users face **inaccuracy issues** with filtering and estimated fees, leading to inconvenience and confusion during their experience. - Users experience **creator issues** due to incorrect filtering and missing email addresses, affecting overall usability. - Users often face **email issues** with filtering inaccuracies and missing creator emails, affecting communication. - Users report **filtering issues** , noting inaccuracies and the absence of emails from many creators. - Users struggle with **inaccurate information** , particularly in estimated fees, causing confusion during their experience with Streamforge. #### What Are Recent G2 Reviews of Streamforge? **["Effortless Influencer Discovery That Elevates Our Campaigns"](https://www.g2.com/survey_responses/streamforge-review-11401892)** **Rating:** 5.0/5.0 stars _— Titouan C._ [Read full review](https://www.g2.com/survey_responses/streamforge-review-11401892) **["Intuitive Tool with Powerful Filtering Options"](https://www.g2.com/survey_responses/streamforge-review-12182207)** **Rating:** 4.0/5.0 stars _— Grace Ann A._ [Read full review](https://www.g2.com/survey_responses/streamforge-review-12182207) - ‹ Prev ‹ Prev - 1 - [2](/categories/media-and-influencer-targeting?order=g2_score&page=2#product-list) - [3](/categories/media-and-influencer-targeting?order=g2_score&page=3#product-list) - [4](/categories/media-and-influencer-targeting?order=g2_score&page=4#product-list) - [5](/categories/media-and-influencer-targeting?order=g2_score&page=5#product-list) - [6](/categories/media-and-influencer-targeting?order=g2_score&page=6#product-list) - [Next › Next ›](/categories/media-and-influencer-targeting?order=g2_score&page=2#product-list) Spotlight Categories [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) [Zero Trust Networking Software](https://www.g2.com/categories/zero-trust-networking) [Sales Engagement Software](https://www.g2.com/categories/sales-engagement) [Video Editing Software](https://www.g2.com/categories/video-editing) Similar Categories - [Media Monitoring](/categories/media-monitoring) - [Online Newsroom](/categories/online-newsroom) - [Other Public Relations](/categories/other-public-relations) - [PR Analytics](/categories/pr-analytics) - [PR CRM](/categories/pr-crm) - [Press Release Distribution](/categories/press-release-distribution) [Browse Media and Influencer Targeting Themes](/categories/media-and-influencer-targeting/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated October 3, 2024 Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. The general purpose of media and influencer targeting software is to find and connect with people whose audiences will be interested in a company’s product or message. Media and influencer targeting software provides companies with a database of relevant influencers, or it gives companies tools to discover leading voices in an area of expertise. Companies use this software to find market experts who are likely to share the company’s content or create new related content. Media and influencer targeting software can be used alongside [media monitoring](https://www.g2.com/categories/social-media-monitoring) software to understand how media members receive a user’s brand. It is related to [press release distribution](https://www.g2.com/categories/press-release-distribution) software, which delivers press releases directly to media members and relevant websites. To qualify for inclusion in the Media and Influencer Targeting category, a product must: - Scan the web and track media/content sources based on user-specific keywords and other filters - Provide users with possible PR leads relevant to their industry - Offer tools and/or templates for lead outreach Top Tools at a Glance | Product | Best for | User Review | | --- | --- | --- | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46e0d2ba3ffe5aba83a48e060dfdfe5f/meltwater.png "Product Avatar Image")](https://www.g2.com/products/meltwater/reviews)[Meltwater](https://www.g2.com/products/meltwater/reviews)[4.1/5(2,669)](https://www.g2.com/products/meltwater/reviews) | Media monitoring with journalist database and outreach | "Reliable Keyword Search and Flexible Article Sorting" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7eda2cb9bcdab64bf87a86a37f8a3560/muck-rack.jpg "Product Avatar Image")](https://www.g2.com/products/muck-rack/reviews)[Muck Rack](https://www.g2.com/products/muck-rack/reviews)[4.5/5(501)](https://www.g2.com/products/muck-rack/reviews) | Journalist research and relationship-driven media pitching | "Essential PR Tool with Reliable Support" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_44415358e1bc9cd5e770773cd5b9284f/sprout-social-influencer-marketing.png "Product Avatar Image")](https://www.g2.com/products/sprout-social-influencer-marketing/reviews)[Sprout Social Influencer...](https://www.g2.com/products/sprout-social-influencer-marketing/reviews)[4.3/5(412)](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) | Creator discovery with audience-level demographic filtering | "Sprout Social Influencer Management helps me find and vet influencers in an efficient manner." | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_49eb198937c53a11ad12cb8166165b16/impact-com.png "Product Avatar Image")](https://www.g2.com/products/impact-com/reviews)[impact.com](https://www.g2.com/products/impact-com/reviews)[4.4/5(2,404)](https://www.g2.com/products/impact-com/reviews) | Centralized affiliate and influencer partnership tracking | "Reliable Platform for Managing Affiliate Partnerships" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b89598ef5c44f1919c6cc3e517fdd643/press-ranger.png "Product Avatar Image")](https://www.g2.com/products/press-ranger/reviews)[Press Ranger](https://www.g2.com/products/press-ranger/reviews)[4.8/5(88)](https://www.g2.com/products/press-ranger/reviews) | Journalist database and affordable press distribution | "Press Ranger is Great for Finding Journalists and Podcasters" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6a6c4764dcc500e5c69b19c93b4b15e2/cisionone.png "Product Avatar Image")](https://www.g2.com/products/cisionone/reviews)[CisionOne](https://www.g2.com/products/cisionone/reviews)[3.9/5(1,344)](https://www.g2.com/products/cisionone/reviews) | Media database and journalist contact targeting | "Powerful Media Monitoring and Reporting with a Great Journalist Database" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e238a40468883e9794f48646c7fcc0c8/notified-globenewswire.png "Product Avatar Image")](https://www.g2.com/products/notified-globenewswire/reviews)[Notified GlobeNewswire](https://www.g2.com/products/notified-globenewswire/reviews)[4.4/5(366)](https://www.g2.com/products/notified-globenewswire/reviews) | Unified press release distribution with media database | "Reliable, User-Friendly Platform with Exceptional Support" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cba5543799ef0c78fd420d1e6ca96443/agility-pr-solutions.png "Product Avatar Image")](https://www.g2.com/products/agility-pr-solutions/reviews)[Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews)[4.1/5(408)](https://www.g2.com/products/agility-pr-solutions/reviews) | Global media database with press release distribution | "Exceeded Expectations: Intuitive Platform, 5-Star Support, and Great AI Features" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_38b844d4d6a29263f1edb5589594b02e/onclusive.png "Product Avatar Image")](https://www.g2.com/products/onclusive/reviews)[Onclusive](https://www.g2.com/products/onclusive/reviews)[4.3/5(207)](https://www.g2.com/products/onclusive/reviews) | Press release distribution with journalist engagement tracking | "Intuitive tool with sentiment analysis and 5-star customer support" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3735e7822cbbad3844ffb106cfad327d/buzzsumo.png "Product Avatar Image")](https://www.g2.com/products/buzzsumo/reviews)[BuzzSumo](https://www.g2.com/products/buzzsumo/reviews)[4.5/5(107)](https://www.g2.com/products/buzzsumo/reviews) | Content-driven influencer discovery and outreach list building | "Outstanding Experience with This Software" | * * * Show More