Best Media and Influencer Targeting Software

Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. The general purpose of media and influencer targeting software is to find and connect with people whose audiences will be interested in a company’s product or message. Media and influencer targeting software provides companies with a database of relevant influencers, or it gives companies tools to discover leading voices in an area of expertise. Companies use this software to find market experts who are likely to share the company’s content or create new related content. Media and influencer targeting software can be used alongside media monitoring software to understand how media members receive a user’s brand. It is related to press release distribution software, which delivers press releases directly to media members and relevant websites.

To qualify for inclusion in the Media and Influencer Targeting category, a product must:

  • Scan the web and track media/content sources based on user-specific keywords and other filters
  • Provide users with possible PR leads relevant to their industry
  • Offer tools and/or templates for lead outreach
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Results: 49
    (334)3.8 out of 5
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    Meltwater, a pioneer of media intelligence, gives businesses the information advantage they need to stay ahead. More than 30,000 companies use Meltwater’s media intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. With nearly 20 years of experience analyzing data, Meltwater is dedicated to personal, global service built on the local expertise of 60 offices across six continents. Our clients can monitor media coverag

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    Cision Communications Cloud® empowers communicators with the industry's most-powerful tools ever assembled. Reach the right audiences, deliver impactful results across traditional, digital and social media, and track your brand in one integrated solution. Automated analysis helps you easily report and translate your campaigns into valuable insights.

    Agility PR Solutions
    (150)4.0 out of 5
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    Amplify and measure your PR activities with our cloud-based, easy-to-use media database, monitoring and measurement tools & services. Media Database - Pinpoint print or broadcast journalists, social media influencers, bloggers, and analysts from our immense, global database of over 800,000 contacts. Get the detailed contact information and connect with your ideal influencers by sending personalized messages or releases right from the platform. The intuitive platform also tracks who opened e

    BuzzStream helps you manage word-of-mouth marketing campaigns that create buzz, build links, and traffic your website by helping you "be found" via inbound marketing channels.

    (49)4.2 out of 5
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    Your PR and Marketing Cloud Solution. Distribute your news to traditional and digital media outlets using our wire distribution services, making it easy to launch and track effective press release campaigns. - Press Release Wire Distribution - Media Database & Outreach - Media Monitoring and Analytics - Influencer Marketing - Company Newsrooms - Writing Services - PR Strategy Newswire continues to provide premier syndication to leading media outlets. We empower our clients with a variety o

    LexisNexis Newsdesk® is our flagship media intelligence solution that helps you easily and comprehensively search, analyze, monitor and share market intelligence, all within a single tool.

    (51)4.3 out of 5
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    Prezly is an all-in-one tool for agencies and in-house PR teams that want to get more done. Manage stakeholder relations, publish and pitch your stories, and save a whole lot of time doing it.

    Gorkana provides media intelligence and insight to help you stay connected and manage your brands reputation, delivering campaigns, analyze impact and managing buisness value.

    Our elegant, industry leading media relations platform, combines easy to use tools with exceptional analysis. The Response Desk provides an efficient centralized set of tools for managing conversations and building long lasting relationships. Keep track of who said what to whom so the entire team is coordinated in responding to the ever changing media landscape. Senior management are able to see the work involved in managing those efforts. Our Content Hub is a super-simple super-powerful cont

    Prowly is a PR and Content Marketing CRM for agencies, businesses and freelancers. It lets you create interactive press releases, articles or blog posts, post them on brand newsrooms, then distribute to the media and measure results. Several thousand professionals already use Prowly, including PR team members for brands such as Deloitte Digital, IKEA, Spotify and National Geographic. Prowly is a member of the European Tech Alliance, alongside some of the biggest technology startups from Europe (

    NinjaOutreach is a blogger outreach software for digital marketers and small businesses interested in growing their presence online. It is a complete CRM, allowing for prospecting, relationship management, and analytics and reporting. With a simple keyword search you can find online influencers in your niche, see valuable data about them, connect with them through email and social media, and partner with them to promote your brand to their audience. Previously, this would have required several

    Onclusive is the data science company for marketing and communications. We use artificial intelligence to reveal which strategies drive actual business outcomes, and leverage advanced marketing technologies to deliver a brand’s most valuable content to its intended audience, at scale. The result is thousands of high-performance campaigns around the world. Onclusive helps you get smarter. We empower you; to increase performance, to demonstrate value. We make communications the hero by combining

    Marketwired empowers the world’s communicators to achieve greatness and move beyond words, offering press release distribution and social media insights.

    Muck Rack’s software enables PR teams to effectively find the right journalists for their stories, send customized pitches, collaborate as a team, and quantify their impact. Fortune 500 brands, agencies and startups rely on Muck Rack to manage relationships with the media and boost coverage more efficiently. Today’s PR professionals have no time for inaccurate contact information, disjointed workflows or archaic software. That’s why companies such as Nike, Taco Bell, Pfizer, Golin and Penguin R

    PressRush is a journalist search engine that continuously monitors media outlets and updates reporter profiles as they publish new stories.

    The most powerful platform for promoting tech companies.

    West Media Monitoring & Intelligence is an integrated web-based PR solution to help you identify, reach and engage traditional and social media contacts, and monitor your coverage across all outlets.

    Find the best bloggers and influencers, manage your relationships, and measure the value of your content

    Fresh Press Media is an influencer marketplace designed to help bloggers and social media influencers turn valuable content into a source of income, without compromising their style, voice, or integrity.

    Hypefactors is an integrated software platform, empowering PR and earned media professionals to achieve better results, by providing all the tools to power their stories and all the facts to document the results. We combine data, analytics, technology and tools to provide a unified and easy-to-use experience. The platform covers sections like global media monitoring, measurement (all the facts, incl the financial value of your media coverage), reporting (coverage and performance reports made in

    Social Media Audience and Competitive Analysis

    PressPage is an all-in-one PR management platform used by hundreds of leading brands around the world. Design your newsrooms, distribute content, manage your media database, and track performance - all in one place. Newsroom PressPage offers a turnkey PR platform for online media centres, social newsrooms, brand journalism sites, virtual press centres, and online media hubs; enabling easy deployment of social and search-engine-optimized releases, images, videos, infographics, and more. PressP

    Mustr is a PR tool that allows you to share your work with your entire PR team, create communication projects with one click, and send press releases with high resolution images.

    PR software and guidance to get the exposure you need to grow your business. Reach out knowing a journalist is a good fit for your story. Our software allows you to find the most relevant journalists, publications, press opportunities, podcasts and broken links so you can pitch with confidence. Our PR PRO Program trains you to employ the best strategies and tactics so that you start generating consistent exposure on an ongoing basis. Search Our search engines surface the most relevant journa

    Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world's largest influencer databases with over 20 million profiles and billions of datapoints.

    Vuelio provides software for PR, communications, public affairs and stakeholder engagement.

    Paladin is the essential influencer management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting. Paladin operates globally, with offices in the North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at

    Cloudfind helps enterprises find, share and organize their information in a completely new way.

    Marketwired Influencers helps you find the most relevant people and conversations in your industry so you can build new relationships and uncover new opportunities for your content and campaigns.

    The Shelf is a site that helps freelance bloggers and social influencers connect with brands that want to collaborate.

    Artificially intelligent influencer marketing platform to find & engage the influencers.

    By subscribing to Au.thor.i.tys IMP module called adMingle you will be able to turn your influence and time invested in social media into earnings by the value you generate to companies.

    Anewstip is a one-stop PR platform that helps entrepreneurs, PR professionals and marketers search for relevant media contacts (journalists, editors, bloggers, influencers, etc.), build media lists, send personalized pitches or bulk press releases, and monitoring online and twitter mentions. 1) emails and phone numbers of 1 million journalists, editors, bloggers, and media outlets. 2) search for relevant media contacts based on their tweets. 3) search for relevant media contacts based on their

    Babbler is a platform for reporters and PR professionals to connect with each other to share engaging content, videos, stories, and events.

    BiteSize PR provides entrepreneurs to connect with people who want to hear the message. It helps businesses gain exposure and credibility by connecting them to the media that are looking for them, doing this by monitoring specific requests from the press for stories related to the business, and pitching them based on the company expertise.

    Brandcrumb creates a new link between brands, publishers, and consumers.

    Canard Influencers is a self-service platform connecting brands to creative influencers on social media.

    Collective Bias' proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals.

    Commetric Influencer Network Analysis (INA) is a patented methodology that combines sophisticated natural language search, entity extraction, free-text data mining, and dynamic network mapping technology.

    Cooperatize is a content advertising paltform.

    The FamePick platform has simplified the traditional endorsement process allowing companies of all sizes to find, secure and launch celebrity driven marketing campaigns on social media.

    goPRit guarantees you will get your business featured in the press, and do it at a fraction of the cost of a traditional PR agency.

    Deploy your influence strategy on a large scale

    Index creates the profiles of the contacts, enables users to make notes of the meeting and share it with the team.

    iPR Software is an all-in-one PR and marketing software solution that publishes, hosts, and distributes news and media contect to corporate websites, social media, newswires, search engines, and media outlets.

    Build relationships. Get press. Quickly find, pitch and follow up with journalists, bloggers and influencers currently covering any industry or company.

    Pursway transforms existing customer and prospect databases into customized social graphs that provide marketing insights via algorithms.

    Drive your business to new heights with brand partnerships.

    Universal Information Services plays a pivotal role in defining how PR professionals access the information they need, tracking evolving media opportunities and helping hone standards for the industry to follow. Universal is known as a pioneer and a progressive force in the industry, recognized as one of the top media monitoring and news analysis companies in the nation, serving clients ranging from small businesses and nonprofits to Fortune 500s. For more than a century, [Omaha-based] Univer

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