# Best Media and Influencer Targeting Software - Page 2

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. The general purpose of media and influencer targeting software is to find and connect with people whose audiences will be interested in a company’s product or message. Media and influencer targeting software provides companies with a database of relevant influencers, or it gives companies tools to discover leading voices in an area of expertise. Companies use this software to find market experts who are likely to share the company’s content or create new related content. Media and influencer targeting software can be used alongside [media monitoring](https://www.g2.com/categories/social-media-monitoring) software to understand how media members receive a user’s brand. It is related to [press release distribution](https://www.g2.com/categories/press-release-distribution) software, which delivers press releases directly to media members and relevant websites.

To qualify for inclusion in the Media and Influencer Targeting category, a product must:

- Scan the web and track media/content sources based on user-specific keywords and other filters
- Provide users with possible PR leads relevant to their industry
- Offer tools and/or templates for lead outreach




  ## How Many Media and Influencer Targeting Software Products Does G2 Track?
**Total Products under this Category:** 88

  
## How Does G2 Rank Media and Influencer Targeting Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 11,400+ Authentic Reviews
- 88+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Media and Influencer Targeting Software Is Best for Your Use Case?

- **Leader:** [Meltwater](https://www.g2.com/products/meltwater/reviews)
- **Highest Performer:** [Critical Mention](https://www.g2.com/products/critical-mention/reviews)
- **Easiest to Use:** [Press Ranger](https://www.g2.com/products/press-ranger/reviews)
- **Top Trending:** [Press Ranger](https://www.g2.com/products/press-ranger/reviews)
- **Best Free Software:** [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews)

  
---

**Sponsored**

### Newswire

Newswire.com is a media technology company that specializes in press release distribution, media outreach, and visibility tools, designed to help businesses amplify their messages effectively. The platform caters to organizations of all sizes, from startups to established brands, enabling them to secure media mentions, enhance search rankings, and achieve measurable business results through earned media. Unlike traditional vendors that merely distribute press releases, Newswire offers a comprehensive strategy, tools, and support to maximize the value of each announcement. The target audience for Newswire includes communications, marketing, and public relations professionals across various industries who are seeking cost-effective and impactful methods to boost brand awareness and credibility. Companies utilize Newswire to generate visibility through trusted media outlets, engage with journalists and influencers who shape public discourse, and optimize press releases for search engines to capture long-tail traffic. This diverse applicability makes Newswire a versatile solution for businesses looking to enhance their media presence and drive qualified leads and sales through enhanced visibility. Key features of Newswire include the Press Release Optimizer, which assists users in crafting compelling press releases with built-in search engine optimization (SEO) guidance. The platform also offers targeted distribution, ensuring that news reaches the most relevant outlets for specific industries and audiences. The Media Suite combines powerful tools for distribution, monitoring, and outreach into one cohesive platform, while analytics and reporting capabilities allow users to track the performance of their news, from online reach to earned media pickups. These features collectively empower users to create impactful communications that resonate with their target audiences. What distinguishes Newswire from other press release services is its integrated approach that combines distribution with pitching, monitoring, and SEO, transforming each announcement into a growth opportunity. The platform offers transparent pricing, DIY-friendly tools, and optional done-for-you campaign support, allowing businesses to scale their efforts at their own pace while achieving enterprise-level performance. This flexibility is particularly beneficial for companies looking to optimize their media strategies without incurring excessive costs. By utilizing Newswire.com, companies can save time, maximize their budgets, and establish media credibility more rapidly. Users consistently report improved visibility, stronger media coverage, and increased website traffic, translating communications into tangible results. In a competitive media landscape, Newswire equips businesses with the necessary technology, expertise, and distribution network to effectively connect with their audiences and foster growth.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=349&secure%5Bdisplayable_resource_id%5D=349&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=349&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19897&secure%5Bresource_id%5D=349&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmedia-and-influencer-targeting&secure%5Btoken%5D=cb8916e2e8078df600994d3a392a69e111c1f8c77de25e98ab5db70cfa6779c0&secure%5Burl%5D=https%3A%2F%2Fwww.newswire.com%2Fpricing%2Fdomestic%2F1&secure%5Burl_type%5D=custom_url)

---

  ## What Are the Top-Rated Media and Influencer Targeting Software Products in 2026?
### 1. [Prezly](https://www.g2.com/products/prezly/reviews)
  Grow your media reach without cold pitching. With Prezly you can publish press releases online, and send them directly to journalists. Trusted by 500+ PR teams including IKEA, Sony, and Emirates. Go to www.prezly.com to start your free 14-day trial, no credit card info required.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 74
**How Do G2 Users Rate Prezly?**

- **Newsroom:** 8.2/10 (Category avg: 8.4/10)
- **Impact Measurement:** 8.3/10 (Category avg: 8.3/10)
- **Media Database:** 7.7/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)

**Who Is the Company Behind Prezly?**

- **Seller:** [Prezly](https://www.g2.com/sellers/prezly)
- **Year Founded:** 2010
- **HQ Location:** Flemish-Brabant, Belgium
- **Twitter:** @Prezly (2,880 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/prezly (19 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Public Relations and Communications, Marketing and Advertising
  - **Company Size:** 55% Small-Business, 30% Mid-Market


#### What Are Prezly's Pros and Cons?

**Pros:**

- Customer Support (5 reviews)
- Client Service (4 reviews)
- Ease of Use (3 reviews)
- Response Time (2 reviews)
- User-Friendly Layout (2 reviews)

**Cons:**

- Limited Features (1 reviews)
- Limited Functionality (1 reviews)

### 2. [GroupHigh](https://www.g2.com/products/grouphigh/reviews)
  Find the best bloggers and influencers, manage your relationships, and measure the value of your content


  **Average Rating:** 3.7/5.0
  **Total Reviews:** 18
**How Do G2 Users Rate GroupHigh?**

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.1/10)

**Who Is the Company Behind GroupHigh?**

- **Seller:** [GroupHigh](https://www.g2.com/sellers/grouphigh)
- **Year Founded:** 2012
- **HQ Location:** Boulder, CO
- **Twitter:** @grouphigh (1,447 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1923911/ (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 44% Small-Business, 28% Mid-Market


### 3. [Wizikey](https://www.g2.com/products/wizikey/reviews)
  What is Wizikey? Wizikey is a media monitoring and PR software. It helps companies with media monitoring across different media along with trends, and insights on competitive intelligence and press release distribution across the world. It also helps PR professionals find the right set of reporters, send tailored pitches, gather and assess media coverage and insights. It is trusted by giants like HUL, eBay, UserTesting, OYO and 1,000+ users globally to build better brands. Wizikey enables you with News Insights, Media Monitoring, Competitor Research and Press Release Distribution from just one platform. Enabling PR decision makers with actionable insights, Wizikey’s metrics are a new benchmark for how PR should be measured to drive business impact. Wizikey helps Marketeers and PR professionals with these following activities: News Trends & Insights 1. Measure real-time news insights about your brand along with competitors 2. Latest industry insights on trending themes on earned media 3. Take faster actions with real time updates on Insights Dashboard Media Monitoring 1. Real-time dashboard for news monitoring across different countries to stay on top of your brand Market Research 1. Conduct competitor research across new geographies 2. Study brand narratives of competitors International Media Database 1. Verified and accurate reporter database across multiple geographies 2. AI Engine to identify relevant journalists Reputation Management 1. Drive PR Strategy, Manage media relations, Send press releases to relevant reporters and measure PR efforts seamlessly 2. Manage complete media relations through one software How is Wizikey different from peers? Wizikey is a simple, easy to set up, no code required software that can help businesses set up their media monitoring and reporter engagement engine in a matter of minutes. Take quick actions on your Brand’s media reputation with insights from the product dashboard. Wizikey’s media analytics and insights are very easy to understand to help decision makers with informed decisions. Our global media database undergoes a 7-step process to ensure authenticity of reporters with accurate details. Businesses can reach out to journalists across multiple geographies like US, UK, Singapore, India, Australia, UAE and many more in a matter of minutes.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 14
**How Do G2 Users Rate Wizikey?**

- **Newsroom:** 9.2/10 (Category avg: 8.4/10)
- **Impact Measurement:** 8.3/10 (Category avg: 8.3/10)
- **Media Database:** 8.8/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

**Who Is the Company Behind Wizikey?**

- **Seller:** [Wizikey](https://www.g2.com/sellers/wizikey)
- **Year Founded:** 2019
- **HQ Location:** India
- **Twitter:** @wizikey (750 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9468872/ (43 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 64% Mid-Market, 29% Small-Business


### 4. [Ninjaoutreach](https://www.g2.com/products/ninjaoutreach/reviews)
  With over 130M profiles in our database from Instagram, TikTok, YouTube and Blogger websites NinjaOutreach is a top blogger and Influencer Marketing outreach software for online brands, digital marketers and small businesses interested in growing their presence online. Ninja offers a complete suite of tools for the Influencer Marketing lifecycle. It is a complete CRM, allowing for prospecting, relationship management, and analytics and reporting. With a simple keyword search you can find online influencers in your niche, see valuable data about them, connect with them through email and social media, and partner with them to promote your brand to their audience. As well as ability to track online engagement in the social networks and revenue generated on your ecommerce website. Previously, this would have required several different tools to find the leads, extract the data, and outreach to them and track their results. We do this all in one, and do it much faster. NinjaOutreach collects an immense amount of data from a variety of sources into a searchable database, and allows people to email customized templates from within the platform. Our target market consists of: Online Brands Digital Marketing Agencies Bloggers Startups B2B SMBs who are doing Influencer Marketing, prospecting and outreach as a way to promote their business or generate leads


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 171
**How Do G2 Users Rate Ninjaoutreach?**

- **Newsroom:** 8.0/10 (Category avg: 8.4/10)
- **Impact Measurement:** 8.3/10 (Category avg: 8.3/10)
- **Media Database:** 8.3/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.1/10)

**Who Is the Company Behind Ninjaoutreach?**

- **Seller:** [Ninjaoutreach](https://www.g2.com/sellers/ninjaoutreach)
- **Year Founded:** 2014
- **HQ Location:** Miami Beach, FL
- **Twitter:** @ninjaoutreach (7,126 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3806240/ (7 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder, Owner
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 91% Small-Business, 7% Mid-Market


### 5. [Burrelles MYNEWSDASH](https://www.g2.com/products/burrelles-mynewsdash/reviews)
  Manage your media relations, media monitoring, and reporting efforts with our comprehensive, easy-to-use PR software. In Burrelles MYNEWSDASH, you can report on your online media monitoring, print media press clippings, broadcast monitoring in one report; research and engage journalists and bloggers in our media outreach database; and plan your future public relations campaigns. Our media relations software provides the tools to help you organize and manage all aspects of your public relations media efforts.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 49
**How Do G2 Users Rate Burrelles MYNEWSDASH?**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind Burrelles MYNEWSDASH?**

- **Seller:** [Burrelles](https://www.g2.com/sellers/burrelles)
- **Year Founded:** 1888
- **HQ Location:** Florham Park, NJ
- **Twitter:** @BurrellesUS (3,221 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/19623/ (156 employees on LinkedIn®)
- **Phone:** 1-800-368-8070

**Who Uses This Product?**
  - **Who Uses This:** Account Executive
  - **Top Industries:** Public Relations and Communications
  - **Company Size:** 42% Small-Business, 38% Mid-Market


### 6. [Prowly](https://www.g2.com/products/prowly/reviews)
  Prowly is an all-in-one public relations management platform that helps growth-oriented professionals earn media coverage through creative storytelling, personalization and innovative technology. Users are able to foster long-term relationships with journalists by drafting effective strategies based on industry data, and prove their value to clients and stakeholders with easy-to-understand insights. Prowly's users estimate that they've been able to increase their PR efficiency by 30%.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 108
**How Do G2 Users Rate Prowly?**

- **Newsroom:** 8.4/10 (Category avg: 8.4/10)
- **Impact Measurement:** 8.2/10 (Category avg: 8.3/10)
- **Media Database:** 8.8/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

**Who Is the Company Behind Prowly?**

- **Seller:** [Prowly.com](https://www.g2.com/sellers/prowly-com)
- **Year Founded:** 2013
- **HQ Location:** BostonMassachusetts, USA
- **Twitter:** @prowly_com (3,051 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5168472/ (35 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Public Relations and Communications, Computer Software
  - **Company Size:** 76% Small-Business, 21% Mid-Market


#### What Are Prowly's Pros and Cons?

**Pros:**

- Ease of Use (11 reviews)
- Features (10 reviews)
- User Interface (9 reviews)
- Analytics (6 reviews)
- Easy Setup (6 reviews)

**Cons:**

- Limited Functionality (6 reviews)
- Limited Coverage (5 reviews)
- Limited Features (5 reviews)
- Data Inaccuracy (4 reviews)
- Incomplete Media Coverage (4 reviews)

### 7. [PressRush](https://www.g2.com/products/pressrush/reviews)
  PressRush is a journalist search engine that continuously monitors media outlets and updates reporter profiles as they publish new stories.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 21
**How Do G2 Users Rate PressRush?**

- **Newsroom:** 8.3/10 (Category avg: 8.4/10)
- **Impact Measurement:** 10.0/10 (Category avg: 8.3/10)
- **Media Database:** 10.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

**Who Is the Company Behind PressRush?**

- **Seller:** [Aito Software](https://www.g2.com/sellers/aito-software)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** it specialist
  - **Top Industries:** Media Production
  - **Company Size:** 67% Small-Business, 29% Mid-Market


### 8. [TechNews](https://www.g2.com/products/technews/reviews)
  The most powerful platform for promoting tech companies.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 14
**How Do G2 Users Rate TechNews?**

- **Newsroom:** 8.6/10 (Category avg: 8.4/10)
- **Impact Measurement:** 8.3/10 (Category avg: 8.3/10)
- **Media Database:** 8.6/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

**Who Is the Company Behind TechNews?**

- **Seller:** [IT Database](https://www.g2.com/sellers/it-database)
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/technews-io/ (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Public Relations and Communications
  - **Company Size:** 57% Small-Business, 36% Mid-Market


### 9. [ARchitect](https://www.g2.com/products/arinsights-architect/reviews)
  ARchitect enables technology and tech services companies to increase awareness and enhance knowledge-sharing with industry analysts. It also measurably improves analyst relations (AR) professionals' day-to-day efficiency and productivity.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 9
**How Do G2 Users Rate ARchitect?**

- **Newsroom:** 7.5/10 (Category avg: 8.4/10)
- **Impact Measurement:** 9.2/10 (Category avg: 8.3/10)
- **Media Database:** 8.3/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind ARchitect?**

- **Seller:** [ARInsights](https://www.g2.com/sellers/arinsights)
- **Year Founded:** 2004
- **HQ Location:** Needham, US
- **Twitter:** @ARInsights (1,511 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/arinsights/ (24 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software
  - **Company Size:** 89% Enterprise, 11% Mid-Market


### 10. [Hypefactors](https://www.g2.com/products/hypefactors/reviews)
  Hypefactors is a one-stop platform covering all features and facts needed by a true earned media professional. Saving time, reducing costs, improving results. Hypefactors is a Copenhagen-based technology company helping organizations all over the world unlock the business potential of PR. We provide an AI-based PR automation platform, including all the tools to power the PR workflow and all the facts to document the PR results. All-in-one and beautifully simple. Hypefactors is listed on Nasdaq First North Copenhagen.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate Hypefactors?**

- **Newsroom:** 8.3/10 (Category avg: 8.4/10)
- **Impact Measurement:** 7.0/10 (Category avg: 8.3/10)
- **Media Database:** 8.3/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind Hypefactors?**

- **Seller:** [Hypefactors](https://www.g2.com/sellers/hypefactors)
- **HQ Location:** Copenhagen, DK
- **Twitter:** @hypefactors (70,921 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/hypefactors/ (20 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 64% Small-Business, 36% Mid-Market


### 11. [SKEEPERS Influencer Marketing](https://www.g2.com/products/skeepers-influencer-marketing/reviews)
  Skeepers connects brands and consumers through authentic experiences with our fully integrated one-stop-shop suite of UGC solutions. With Skeepers, brands authentically nurture consumer relationships, amplify reach, boost engagement, drive sales, and improve consumer retention. Our solutions make it easy to create, collect, manage, and activate UGC, effectively and at scale. Build trust among prospective customers with authentic content and keep your campaigns fresh with next generation Influencer Marketing. Our community of 100,000+ nano and micro influencers generate original, authentic content about brands and products to drive conversion and boost campaign performance. Utilize Influencer posts and Gifted Reviews to allow your prospective customers to explore what you offer, engage with your content, and ultimately, influence purchase decisions.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 78
**How Do G2 Users Rate SKEEPERS Influencer Marketing?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)

**Who Is the Company Behind SKEEPERS Influencer Marketing?**

- **Seller:** [Skeepers](https://www.g2.com/sellers/skeepers)
- **Year Founded:** 2012
- **HQ Location:** Marseille, FR
- **Twitter:** @Skeepersgroup (201 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/skeepers/ (410 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Community Manager
  - **Top Industries:** Cosmetics, Food & Beverages
  - **Company Size:** 57% Small-Business, 26% Mid-Market


### 12. [SMAudience](https://www.g2.com/products/smaudience/reviews)
  Social Media Audience and Competitive Analysis


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 9
**How Do G2 Users Rate SMAudience?**

- **Impact Measurement:** 7.5/10 (Category avg: 8.3/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)

**Who Is the Company Behind SMAudience?**

- **Seller:** [SMAudience](https://www.g2.com/sellers/smaudience)
- **Year Founded:** 2013
- **HQ Location:** Melbourne, Victoria
- **Twitter:** @SMAudience
- **LinkedIn® Page:** https://www.linkedin.com/company/fbaudience (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Small-Business, 40% Mid-Market


### 13. [Postaga](https://www.g2.com/products/postaga/reviews)
  Postaga is a free all-in-one link building outreach platform that helps you build links and get traffic to your website with ease. With its AI-assisted tools, Postaga does it all, from analyzing your content to finding outreach opportunities to finding contacts to creating and sending email outreach campaigns. In just a few minutes, you can have a completely build link building outreach campaign, saving you tons of time and effort. And, with a variety of different campaign types to choose from, you have many options for promoting your business, blog, or brand.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 8
**How Do G2 Users Rate Postaga?**

- **Newsroom:** 9.4/10 (Category avg: 8.4/10)
- **Impact Measurement:** 9.4/10 (Category avg: 8.3/10)
- **Media Database:** 9.4/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Postaga?**

- **Seller:** [Postaga](https://www.g2.com/sellers/postaga)
- **Year Founded:** 2019
- **HQ Location:** New York
- **Twitter:** @postaga (2 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/postaga/ (4 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 110% Small-Business


### 14. [JustReachOut](https://www.g2.com/products/justreachout/reviews)
  PR software and guidance to get the exposure you need to grow your business. Reach out knowing a journalist is a good fit for your story. Our software allows you to find the most relevant journalists, publications, press opportunities, podcasts and broken links so you can pitch with confidence. Our PR PRO Program trains you to employ the best strategies and tactics so that you start generating consistent exposure on an ongoing basis. Search Our search engines surface the most relevant journalists, content, and press opportunities with a dedicated search channel for each focus. Outreach Use pre-populated pitch templates that yield the highest open and response rates. Track your pitch analytics based on insights from our 5,000+ users. Guidance Make your PR pitch stand out from your competition by using unique conversation starters and PR tactics, all explained in our PR training videos and in-platform guidance.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 7
**How Do G2 Users Rate JustReachOut?**

- **Newsroom:** 7.9/10 (Category avg: 8.4/10)
- **Impact Measurement:** 6.7/10 (Category avg: 8.3/10)
- **Media Database:** 7.9/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.1/10)

**Who Is the Company Behind JustReachOut?**

- **Seller:** [Criminally Prolific](https://www.g2.com/sellers/criminally-prolific)
- **Year Founded:** 2012
- **HQ Location:** Brooklyn, us
- **LinkedIn® Page:** https://www.linkedin.com/company/2901118 (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 15. [Rephonic](https://www.g2.com/products/rephonic/reviews)
  Rephonic is the most complete podcast database for PR teams, marketers, and founders looking to book high-impact guest appearances and ad spots. Access listener numbers, contact info, audience demographics and more for over three million podcasts.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 7
**How Do G2 Users Rate Rephonic?**

- **Newsroom:** 10.0/10 (Category avg: 8.4/10)
- **Impact Measurement:** 7.5/10 (Category avg: 8.3/10)
- **Media Database:** 9.2/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Rephonic?**

- **Seller:** [Babadan Labs LLC](https://www.g2.com/sellers/babadan-labs-llc)
- **Year Founded:** 2020
- **HQ Location:** Dover, US
- **Twitter:** @getrephonic (778 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/rephonic/ (4 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


#### What Are Rephonic's Pros and Cons?

**Pros:**

- Features (4 reviews)
- Data Analysis (2 reviews)
- Ease of Use (2 reviews)
- Metrics Analysis (2 reviews)
- Time-saving (2 reviews)

**Cons:**

- Budget Constraints (2 reviews)
- Expensive (2 reviews)
- Outdated Information (2 reviews)
- Pricing Issues (2 reviews)
- Small Business Exclusion (2 reviews)

### 16. [Vuelio Media and PR](https://www.g2.com/products/vuelio-media-and-pr/reviews)
  In the age of information overload when it's harder than ever to cut through the noise, Vuelio helps organisations make their story matter providing monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place. We help you determine who and what is most influential to your audience and brand. Then, with a wealth of reporting and relationship management options, you get real-time feedback to create even more effective communications. From MPs to journalists, expert bloggers to YouTube stars, we provide influencers with timely and relevant content, while giving you the insight and connections you need for your communications to have impact. Our technology is used by more 3,500 organisations across the world, from large enterprises and communications agencies to public sector bodies and not-for-profits. We're part of the Access Intelligence Group that includes ResponseSource, a network that connects media and influencers to the resources they need fast; and Pulsar, an audience insights and social listening platform.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 12
**How Do G2 Users Rate Vuelio Media and PR?**

- **Impact Measurement:** 8.3/10 (Category avg: 8.3/10)
- **Media Database:** 6.7/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

**Who Is the Company Behind Vuelio Media and PR?**

- **Seller:** [Vuelio](https://www.g2.com/sellers/vuelio)
- **Year Founded:** 1995
- **HQ Location:** London, UK
- **Twitter:** @Vuelio (7,048 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/804000/ (93 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 46% Small-Business, 38% Mid-Market


### 17. [EezyCollab](https://www.g2.com/products/eezycollab/reviews)
  EezyCollab uses advanced AI to find the perfect influencers for your brand across major social platforms. Simply input your product details or website URL to: - Discover relevant influencers using AI-generated niche hashtags - Manage outreach and track metrics in one intuitive interface - Access comprehensive analytics for data-driven decisions Streamline your influencer marketing with our all-in-one solution. Try EezyCollab free and experience AI-optimized influencer discovery that drives real results.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 6
**How Do G2 Users Rate EezyCollab?**

- **Newsroom:** 8.3/10 (Category avg: 8.4/10)
- **Impact Measurement:** 6.7/10 (Category avg: 8.3/10)
- **Media Database:** 8.3/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

**Who Is the Company Behind EezyCollab?**

- **Seller:** [EEZY](https://www.g2.com/sellers/eezy-437eade9-feba-41a2-b932-dbc81a42e09a)
- **HQ Location:** N/A
- **LinkedIn® Page:** http://www.linkedin.com/company/eezy-porvoo-kotka (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 83% Small-Business, 17% Mid-Market


#### What Are EezyCollab's Pros and Cons?

**Pros:**

- Database Quality (2 reviews)
- Ease of Use (2 reviews)
- Customer Support (1 reviews)
- Influencer Discovery (1 reviews)
- Organization (1 reviews)

**Cons:**

- Filtering Issues (1 reviews)
- Limited Automation (1 reviews)
- Limited Social Media Integration (1 reviews)
- Reporting Issues (1 reviews)
- Usability Issues (1 reviews)

### 18. [Mustr](https://www.g2.com/products/mustr/reviews)
  Mustr is a PR tool that allows you to share your work with your entire PR team, create communication projects with one click, and send press releases with high resolution images.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 6
**How Do G2 Users Rate Mustr?**

- **Newsroom:** 8.9/10 (Category avg: 8.4/10)
- **Impact Measurement:** 9.4/10 (Category avg: 8.3/10)
- **Media Database:** 10.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Mustr?**

- **Seller:** [Mustr](https://www.g2.com/sellers/mustr)
- **Year Founded:** 2013
- **HQ Location:** Brussels, BE
- **Twitter:** @getmustr (1,208 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mustr (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Small-Business, 33% Mid-Market


### 19. [Featured.com](https://www.g2.com/products/featured-com/reviews)
  Featured is an expert insights platform that connects subject matter experts with top publishers to increase their exposure and create quality, ready-to-publish Q&A content.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate Featured.com?**

- **Newsroom:** 10.0/10 (Category avg: 8.4/10)
- **Impact Measurement:** 10.0/10 (Category avg: 8.3/10)
- **Media Database:** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Featured.com?**

- **Seller:** [Featured.com](https://www.g2.com/sellers/featured-com)
- **Year Founded:** 2022
- **HQ Location:** Scottsdale, US
- **Twitter:** @Featureddotcom (1,154 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/featureddotcom (14 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 60% Small-Business


### 20. [Sourcery](https://www.g2.com/products/sourcery-sourcery/reviews)
  Reach More Customers. Earn Quality Backlinks. Stop wondering how to get free publicity. Our software helps you earn quality backlinks yourself. So easy, it’s like magic. » Increase Brand Awareness » More Inbound Traffic & Leads » Strategy & Coaching for Pitching HARO


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate Sourcery?**

- **Newsroom:** 10.0/10 (Category avg: 8.4/10)
- **Impact Measurement:** 10.0/10 (Category avg: 8.3/10)
- **Media Database:** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Sourcery?**

- **Seller:** [Sourcery](https://www.g2.com/sellers/sourcery)
- **HQ Location:** New York City, US
- **LinkedIn® Page:** https://www.linkedin.com/company/pitchresponse/ (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 21. [Hypothesis](https://www.g2.com/products/hypothesis/reviews)
  Hypothesis is an AI-enhanced influencer marketing platform that empowers the creator economy by bringing brands, agencies, and creators together. Our platform offers advanced search capabilities and proprietary measurement metrics to create impactful campaigns.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate Hypothesis?**

- **Newsroom:** 7.5/10 (Category avg: 8.4/10)
- **Impact Measurement:** 9.2/10 (Category avg: 8.3/10)
- **Media Database:** 7.5/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind Hypothesis?**

- **Seller:** [OML Entertainment](https://www.g2.com/sellers/oml-entertainment)
- **Year Founded:** 2022
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/hypio (7 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 60% Small-Business, 40% Mid-Market


#### What Are Hypothesis's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- Filtering Features (1 reviews)
- Integrations (1 reviews)
- Metrics Analysis (1 reviews)
- Metrics Tracking (1 reviews)


### 22. [Cloudfind](https://www.g2.com/products/cloudfind/reviews)
  Cloudfind helps enterprises find, share and organize their information in a completely new way.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate Cloudfind?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Cloudfind?**

- **Seller:** [Cloudfind](https://www.g2.com/sellers/cloudfind)
- **HQ Location:** London, England
- **Twitter:** @cloudfindHQ (214 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


### 23. [IGLeads.io](https://www.g2.com/products/igleads-io/reviews)
  Discover new business opportunities and reach every buyer on earth with Google's public database at your fingertips. Target potential clients using hashtags and keywords, and close more deals


  **Average Rating:** 2.8/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate IGLeads.io?**

- **Newsroom:** 10.0/10 (Category avg: 8.4/10)
- **Impact Measurement:** 6.7/10 (Category avg: 8.3/10)
- **Media Database:** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind IGLeads.io?**

- **Seller:** [IGOTLeads.io](https://www.g2.com/sellers/igotleads-io)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


#### What Are IGLeads.io's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- Pricing (1 reviews)

**Cons:**

- Data Inaccuracy (1 reviews)
- Email Issues (1 reviews)
- Geographic Bias (1 reviews)
- Media Monitoring (1 reviews)
- Poor Customer Support (1 reviews)

### 24. [Paladin](https://www.g2.com/products/paladin/reviews)
  Paladin is the essential influencer management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting. Paladin operates globally, with offices in the North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at https://paladinsoftware.com.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Paladin?**

- **Newsroom:** 8.3/10 (Category avg: 8.4/10)
- **Impact Measurement:** 10.0/10 (Category avg: 8.3/10)
- **Media Database:** 9.2/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Paladin?**

- **Seller:** [Paladin Software](https://www.g2.com/sellers/paladin-software)
- **Year Founded:** 2016
- **HQ Location:** Los Angeles, CA
- **Twitter:** @PaladinSoftware (471 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10559598/ (9 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 90% Small-Business, 10% Enterprise


### 25. [PressReacher](https://www.g2.com/products/pressreacher/reviews)
  Find verified journalist contacts worldwide, launch personalized email campaigns with smart timing, and track your media coverage with comprehensive real-time analytics. Everything you need to build meaningful media relationships and amplify your stories.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate PressReacher?**

- **Media Database:** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind PressReacher?**

- **Seller:** [PressReacher](https://www.g2.com/sellers/pressreacher)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** https://linkedin.com/company/pressreacher/ (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business



    ## What Is Media and Influencer Targeting Software?
  [Public Relations (PR) Software](https://www.g2.com/categories/public-relations-pr)
  ## What Software Categories Are Similar to Media and Influencer Targeting Software?
    - [PR Analytics Software](https://www.g2.com/categories/pr-analytics)
    - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)
    - [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)