# Best Media and Influencer Targeting Software - Page 5 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. The general purpose of media and influencer targeting software is to find and connect with people whose audiences will be interested in a company’s product or message. Media and influencer targeting software provides companies with a database of relevant influencers, or it gives companies tools to discover leading voices in an area of expertise. Companies use this software to find market experts who are likely to share the company’s content or create new related content. Media and influencer targeting software can be used alongside [media monitoring](https://www.g2.com/categories/social-media-monitoring) software to understand how media members receive a user’s brand. It is related to [press release distribution](https://www.g2.com/categories/press-release-distribution) software, which delivers press releases directly to media members and relevant websites. To qualify for inclusion in the Media and Influencer Targeting category, a product must: - Scan the web and track media/content sources based on user-specific keywords and other filters - Provide users with possible PR leads relevant to their industry - Offer tools and/or templates for lead outreach ## How Many Media and Influencer Targeting Software Products Does G2 Track? **Total Products under this Category:** 88 ### Category Stats (May 2026) - **Average Rating**: 4.36/5 (↑0.01 vs Apr 2026) - **New Reviews This Quarter**: 128 - **Buyer Segments**: Small-Business 61% │ Mid-Market 29% │ Enterprise 10% - **Top Trending Product**: Meltwater (+0.018) *Last updated: May 18, 2026* ## How Does G2 Rank Media and Influencer Targeting Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,400+ Authentic Reviews - 88+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Media and Influencer Targeting Software Is Best for Your Use Case? - **Leader:** [Meltwater](https://www.g2.com/products/meltwater/reviews) - **Highest Performer:** [Critical Mention](https://www.g2.com/products/critical-mention/reviews) - **Easiest to Use:** [Press Ranger](https://www.g2.com/products/press-ranger/reviews) - **Top Trending:** [Press Ranger](https://www.g2.com/products/press-ranger/reviews) - **Best Free Software:** [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) --- **Sponsored** ### Newswire Newswire.com is a media technology company that specializes in press release distribution, media outreach, and visibility tools, designed to help businesses amplify their messages effectively. The platform caters to organizations of all sizes, from startups to established brands, enabling them to secure media mentions, enhance search rankings, and achieve measurable business results through earned media. Unlike traditional vendors that merely distribute press releases, Newswire offers a comprehensive strategy, tools, and support to maximize the value of each announcement. The target audience for Newswire includes communications, marketing, and public relations professionals across various industries who are seeking cost-effective and impactful methods to boost brand awareness and credibility. Companies utilize Newswire to generate visibility through trusted media outlets, engage with journalists and influencers who shape public discourse, and optimize press releases for search engines to capture long-tail traffic. This diverse applicability makes Newswire a versatile solution for businesses looking to enhance their media presence and drive qualified leads and sales through enhanced visibility. Key features of Newswire include the Press Release Optimizer, which assists users in crafting compelling press releases with built-in search engine optimization (SEO) guidance. The platform also offers targeted distribution, ensuring that news reaches the most relevant outlets for specific industries and audiences. The Media Suite combines powerful tools for distribution, monitoring, and outreach into one cohesive platform, while analytics and reporting capabilities allow users to track the performance of their news, from online reach to earned media pickups. These features collectively empower users to create impactful communications that resonate with their target audiences. What distinguishes Newswire from other press release services is its integrated approach that combines distribution with pitching, monitoring, and SEO, transforming each announcement into a growth opportunity. The platform offers transparent pricing, DIY-friendly tools, and optional done-for-you campaign support, allowing businesses to scale their efforts at their own pace while achieving enterprise-level performance. This flexibility is particularly beneficial for companies looking to optimize their media strategies without incurring excessive costs. By utilizing Newswire.com, companies can save time, maximize their budgets, and establish media credibility more rapidly. Users consistently report improved visibility, stronger media coverage, and increased website traffic, translating communications into tangible results. In a competitive media landscape, Newswire equips businesses with the necessary technology, expertise, and distribution network to effectively connect with their audiences and foster growth. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=349&secure%5Bdisplayable_resource_id%5D=349&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=349&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19897&secure%5Bresource_id%5D=349&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmedia-and-influencer-targeting&secure%5Btoken%5D=cb8916e2e8078df600994d3a392a69e111c1f8c77de25e98ab5db70cfa6779c0&secure%5Burl%5D=https%3A%2F%2Fwww.newswire.com%2Fpricing%2Fdomestic%2F1&secure%5Burl_type%5D=custom_url) --- ## What Is Media and Influencer Targeting Software? [Public Relations (PR) Software](https://www.g2.com/categories/public-relations-pr) ## What Software Categories Are Similar to Media and Influencer Targeting Software? - [PR Analytics Software](https://www.g2.com/categories/pr-analytics) - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) - [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)