Muck Rack
Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence.
Average Rating: 4.5/5.0
Total Reviews: 526
How Do G2 Users Rate Muck Rack?
- Newsroom: 7.6/10 (Category avg: 8.5/10)
- Impact Measurement: 8.1/10 (Category avg: 8.3/10)
- Media Database: 9.2/10 (Category avg: 8.6/10)
- Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
Who Is the Company Behind Muck Rack?
- Seller: Muck Rack
- Company Website:
- Year Founded: 2009
- HQ Location: Miami, FL
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Twitter: @muckrack
58,367 Twitter followers -
LinkedIn® Page: www.linkedin.com
462 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Account Executive, Senior Account Executive
- Top Industries: Public Relations and Communications, Marketing and Advertising
- Company Size: 55% Small, 30% Medium
What Do G2 Reviewers Say About Muck Rack?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Muck Rack, celebrating its quick setup and efficient information tracking.
- Users appreciate the database quality of Muck Rack, enabling effective PR management and personalized journalist engagement.
- Users value Muck Rack for its robust reporter database, enhancing outreach precision and streamlining the pitching process.
- Users praise the quick response time and excellent customer support of Muck Rack, making onboarding seamless and efficient.
- Users find Muck Rack extremely helpful for its accessibility and robust reporter database, enhancing outreach efficiency.
Cons
- Users find Muck Rack's limited functionality frustrating, often requiring additional searches to ensure comprehensive coverage.
- Users face issues with data inaccuracy, including outdated journalist details and poor international content coverage.
- Users find the incomplete media coverage occasionally leads to missing key publications and frequent junk results.
- Users find the media report analysis and mobile support lacking, impacting their overall experience with Muck Rack.
- Users find Muck Rack's limited coverage problematic, especially for publications in Latin America and the Middle East.
What Are Recent G2 Reviews of Muck Rack?
"Muck Rack: Detailed Media Insights, Fast Performance, and a User-Friendly Interface"
Rating: 5.0/5.0 stars
— Cassidy W.
"Experiencia Intuitiva con Pequeños Desafíos de Gestión"
Rating: 5.0/5.0 stars
— Ivan B.











