Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. The general purpose of media and influencer targeting software is to find and connect with people whose audiences will be interested in a company’s product or message. Media and influencer targeting software provides companies with a database of relevant influencers, or it gives companies tools to discover leading voices in an area of expertise. Companies use this software to find market experts who are likely to share the company’s content or create new related content. Media and influencer targeting software can be used alongside media monitoring software to understand how media members receive a user’s brand. It is related to press release distribution software, which delivers press releases directly to media members and relevant websites.
To qualify for inclusion in the Media and Influencer Targeting category, a product must:
Media and Influencer Targeting reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.
The Meltwater media intelligence platform is used daily by over 25,000 organizations in over 120 countries. With 55 offices in 27 countries, we are the global leader in media intelligence. Our clients can monitor media coverage across both news and social media. We track over 275,000 online news sources, and have partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook (incl. Topic Data), Instagram, YouTube, comments, review sites, forums, message boards, and over 300 million blogs. We help our clients analyze media coverage with ease, with both qualitative and quantitative metrics. Our ever expanding widget library allows clients to seamlessly create dashboards to help visualize media coverage and report on the ROI of their public relations efforts. Everything is interactive and exportable, to give the context behind the numbers. We understand that PR professionals need to distribute media coverage, so we have different options! Clients can send customized newsletters to their stakeholders, and they can stream selected content to a website, intranet, or Slack channel. We also give clients options for press release distribution, either directly through the platform, or via a newswire. Our clients also engage with both traditional journalists and social media influencers directly through our platform. We help identify the most relevant people to reach out to, and help begin that dialogue instantly on the channel that makes the most sense.
Leverage Cision Database, the world’s largest media database and build targeted, relevant media lists. Cision's database of 1.6 million media contacts, outlets and editorial opportunities can connect you with key influencers for your brand. Create lists of contacts, outlets and opportunities based on topic, coverage, market, media type and more with our user-friendly list building tools. Optimize results by discovering new influencers, uncovering preferred contact methods, and gaining valuable pitching tips.
Amplify and measure your PR activities with our cloud-based, easy-to-use media database, monitoring and measurement tools & services. Media Database - Pinpoint print or broadcast journalists, social media influencers, bloggers, and analysts from our immense, global database of over 800,000 contacts. Get the detailed contact information and connect with your ideal influencers by sending personalized messages or releases right from the platform. The intuitive platform also tracks who opened emails and what links they clicked on, making follow-up a breeze. Media Monitoring - Gauge the success of your PR campaigns and track overall coverage of everything that's important to your brand. Our easy-to-set-up-and-use monitoring solution lets you generate and share pre-built reports on coverage, share of voice, and media types with any and all stakeholders. PR Measurement - Prove the impact of PR activities with a helping hand from our monitoring and measurement services. Get human-curated briefs on the coverage of your brand, your industry, and your competitors, with reliable context and sentiment, and no irrelevant or duplicate mentions. Whatever your needs, we will partner with you to deliver reports, analysis, or custom PR measurement, so you have actionable insights in what's working (or not).
Our elegant, industry leading media relations platform, combines easy to use tools with exceptional analysis. The Response Desk provides an efficient centralized set of tools for managing conversations and building long lasting relationships. Keep track of who said what to whom so the entire team is coordinated in responding to the ever changing media landscape. Senior management are able to see the work involved in managing those efforts. Our Content Hub is a super-simple super-powerful content management system allows you to schedule and embargo content, publish to your newsroom and social media channels and distribute to tailored lists of journalists and stakeholders. Influencers are at the core of any communications effort. PRgloo provides a way to see who's been engaging with you and who isn't; who is interested in your messaging and who isn't. All this allows you to further hone and focus your media efforts for maximum return on your efforts. Newsrooms are the oasis in the Internet that allow brands to publish their unfiltered message. We believe it should be a simple as the click of a button to publish to your newsroom keeping it up-to-date and valuable to your audience. We make the complex simple with our newsroom dream team. Give us a few weeks and you get a beautifully designed customized, integrated and responsive newsroom.
Prowly is a PR and Content Marketing CRM for agencies, businesses and freelancers. It lets you create interactive press releases, articles or blog posts, post them on brand newsrooms, then distribute to the media and measure results. Several thousand professionals already use Prowly, including PR team members for brands such as Deloitte Digital, IKEA, Spotify and National Geographic. Prowly is a member of the European Tech Alliance, alongside some of the biggest technology startups from Europe (King, Spotify, BlaBlaCar, Deezer), supporting the European Commission in the Digital Single Market (DSM) project. Read more at prowly.com.
Onclusive is the data science company for marketing and communications. We use artificial intelligence to reveal which strategies drive actual business outcomes, and leverage advanced marketing technologies to deliver a brand’s most valuable content to its intended audience, at scale. The result is thousands of high-performance campaigns around the world. Onclusive helps you get smarter. We empower you; to increase performance, to demonstrate value. We make communications the hero by combining reach and frequency with credibility. Our customers are the most innovative communicators in the world. We help them navigate a rapidly changing ecosystem. We give them the tools to capitalize on the democratization of publishing, not be a victim of the fragmented media landscape. Onclusive answers the key questions. What is the story? Where should you tell it and with whom? What is the impact? Are you moving in the right direction? We developed Power of Voice™ to measure how content is resonating. Its quality, not just quantity, and invented PR Attribution™ to measure the real impact that content is having on a company’s bottom line. The metrics that matter. It’s more than just measuring the outcomes. It’s about shaping outcomes. For your brand. For your industry. For yourself.
NinjaOutreach is a blogger outreach software for digital marketers and small businesses interested in growing their presence online. It is a complete CRM, allowing for prospecting, relationship management, and analytics and reporting. With a simple keyword search you can find online influencers in your niche, see valuable data about them, connect with them through email and social media, and partner with them to promote your brand to their audience. Previously, this would have required several different tools to find the leads, extract the data, and outreach to them. We do this all in one, and do it much faster. NinjaOutreach collects an immense amount of data from a variety of sources into a searchable database, and allows people to email customized templates from within the platform. Our target market consists of: Digital Marketing Agencies Bloggers Startups B2B SMBs who are doing prospecting and outreach as a way to promote their business or generate leads
Your PR and Marketing Cloud Solution. Distribute your news to traditional and digital media outlets using our wire distribution services, making it easy to launch and track effective press release campaigns. - Press Release Wire Distribution - Media Database & Outreach - Media Monitoring and Analytics - Influencer Marketing - Company Newsrooms - Writing Services - PR Strategy Newswire continues to provide premier syndication to leading media outlets. We empower our clients with a variety of solutions to suit your needs from writing services to influencer marketing. Call us today to learn more.
Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.
Hypefactors is an integrated software platform, empowering PR and earned media professionals to achieve better results, by providing all the tools to power their stories and all the facts to document the results. We combine data, analytics, technology and tools to provide a unified and easy-to-use experience. The platform covers sections like global media monitoring, measurement (all the facts, incl the financial value of your media coverage), reporting (coverage and performance reports made in seconds), media relations and news creation, incl. branded newsrooms. Yes, it's all included and still it's easy to get started and use the platform. Free demos.
Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world's largest influencer databases with over 20 million profiles and billions of datapoints.
Paladin is the essential influencer management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting. Paladin operates globally, with offices in the North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at https://paladinsoftware.com.
Anewstip is a one-stop PR platform that helps entrepreneurs, PR professionals and marketers search for relevant media contacts (journalists, editors, bloggers, influencers, etc.), build media lists, send personalized pitches or bulk press releases, and monitoring online and twitter mentions. 1) emails and phone numbers of 1 million journalists, editors, bloggers, and media outlets. 2) search for relevant media contacts based on their tweets. 3) search for relevant media contacts based on their articles. 4) build media lists. 5) send personalized pitches and bulk press releases, and track opens, clicks. Sign up for a free trial here: https://anewstip.com/
BiteSize PR provides entrepreneurs to connect with people who want to hear the message. It helps businesses gain exposure and credibility by connecting them to the media that are looking for them, doing this by monitoring specific requests from the press for stories related to the business, and pitching them based on the company expertise.
PressPage is an all-in-one PR management platform used by hundreds of leading brands around the world. Design your newsrooms, distribute content, manage your media database, and track performance - all in one place. Newsroom PressPage offers a turnkey PR platform for online media centres, social newsrooms, brand journalism sites, virtual press centres, and online media hubs; enabling easy deployment of social and search-engine-optimized releases, images, videos, infographics, and more. PressPage Mail PressPage Mail allows you to send the stories that you have created in your newsroom as an email to your media lists in an easy publication workflow. Media Database An integrated global media and influencer database that is continuously updated. The database contains over 820.000 global media and influencers, categorized by industry, language, country, media type and more.