PFL Direct Mail Platform Reviews & Product Details

It's nice that PFL connects with both Salesforce.com and Marketo. I could easily manage 1:1 and 1:many sends in a coordinated effort within integrated campaigns. Review collected by and hosted on G2.com.

Our team would have bennefited from more creative ideas of what's next in direct mail. We struggle to know how to mazimize the value of PFL. It would be great to bring back the Big Sky event for customers to learn from each other. Also, PFLs marketing campaigns help us to see possibilities. More campaigns to demonstrate capabilities would be great. Review collected by and hosted on G2.com.

PFL makes sending direct mail super easy for Salesforce users. The tool is very simple and easy to use, and being able to give multiple teams access and a quarterly budget to do their own sends when they deem appropriate has been a great advantage. We were also able to create different storefronts with different options for different teams, which has helped us better control where the budget is used. Review collected by and hosted on G2.com.

We were excited to use the Address Verification feature, but, unfortunately, the inability to update the address info once the email request has been sent made it unusable for us. Additionally, canceling an order is not as easy as it should be. Review collected by and hosted on G2.com.

I like that the product integrates with Salesforce and allows us to automate our direct mail strategy. What was a full time job and a huge headache last year, was fully automated this year. We saved a lot of time! Review collected by and hosted on G2.com.

We use TMA app for Salesforce CRM. For one off sends, it's a piece of cake. However it is a little clunky when it comes to automating sequential sends. It felt like we were jumping through hoops to set things up. We did have a use case that was probably more complicated than most.

There are also limitations with the SF object types that are supported with the app. For our use case, it would simplify things if we could send to Accounts as well as Contacts.

All that being said, our PFL team walked us through every step and resolved every problem. They helped us hit every deadline for critical mail. I would still not say that it is easy to use, but I do have full confidence that it will work and PFL will provide the support I need! Review collected by and hosted on G2.com.

The best thing about PFL is their people. They have a great team who was responsive and followed up with us when problems came up. Review collected by and hosted on G2.com.

They have a hard time quoting costs. There were several times when they had to come back to us and let us know the cost was different/more than they initially thought because they didn't think through all the costs. We were hoping to use them for kitting some materials and sending out cool boxes to prospects but PFL's costs were 5x what it would have cost us to do it ourselves. We were really disappointed in the markup on kitting. Review collected by and hosted on G2.com.

When we first evaluated PFL, we were looking to unlock a new and more meaningful channel to deliver marketing touchpoints around the lifecycle. PFL enabled us to create more robust multi-channel campaigns and to deliver unique experiences for both prospects and customers with attention-grabbing direct mail items. Even better, through integration with our Salesforce instance, we're able to automate the sending of direct mail kits while being able to track recipient statuses and attribute direct mail efforts to pipeline. Lastly, our CSM (Andrew Ashley) has been a true rockstar through the course of our partnership, providing continuous hands-on support and always offering new ideas and methods for helping us uplevel our direct mail strategies. Review collected by and hosted on G2.com.

Nothing to dislike about PFL itself; support has been quick and helpful any time we've had issues in the past, the amount of direct mail ideas and items that PFL can source are endless, and our team has confidence that anytime a direct mail kit is triggered through a campaign that PFL is quick and reliable to get them shipped! However, direct mail has been a channel that has performed less than expected for us, but something that we continue to try to optimize and experiment with. Otherwise, PFL offers everything needed to effectively enable direct mail sends via marketing campaigns and sales enablement. Review collected by and hosted on G2.com.

In the year since we launched with PFL, our direct mail channel has scaled tremendously and PFL has been a crucial partner in supporting that growth. PFL tooling integrated seamlessly with Iterable and allowed our team to trigger high-volume campaigns with the touch of a button. The PFL team is available, proactive, knowledgeable and creative. We think of them as an extension of our team. Thanks to PFL's expertise and their support in continuous optimization and innovation, we have seen mailer performance improve 100%+ year-over-year. Review collected by and hosted on G2.com.

Very little! Whenever there have been features that haven't worked for our unique channel strategy or with our existing tech stack, PFL has brought in solution architects to evolve their offering to better meet our needs. For example, they set up an integration with our project management system to automatically deliver mailer proofs to stakeholders to review for approval, and they have piped data directly into our data visualization dashboards to provide real-time visibility into mailer performance. Review collected by and hosted on G2.com.

I have had the pleasure of working with PFL over the past two years, and I cannot recommend them enough. Not only do they deliver high-quality printing materials, but they also offer invaluable guidance and support throughout the entire project. Their team is incredibly knowledgeable about marketing strategy and project management, and they work closely with us to ensure each project is a success. Overall, I am extremely satisfied with the quality of work and level of service we receive from PFL, and I look forward to our continued partnership. Review collected by and hosted on G2.com.

Having evolved our relationship for so long and so effectively, I cannot immediately think of something I dislike about PFL Direct Mail Platform. Review collected by and hosted on G2.com.

The platform integrates with our SFMC instance and allows us to seamlessly send large volumes of direct mail to customers and prospective customers. It's easy to use, and the team is very responsive and supportive! Review collected by and hosted on G2.com.

At the beginning of the relationship, we ran into some issues with items not having the best pricing, and our team had to push to make sure our programs were priced appropriately and that we weren't overpaying. This has been remedied. Review collected by and hosted on G2.com.

I have been working with PFL only a short time but I have been so impressed with their service and expertise in the industry. Caleb Upchurch, my account manager, has been so helpful in coming to the table with new, innovative ideas and is always looking to create win-win situations. Their software is seamless with Saleforce Marketing Cloud and they always provide resources when I need them. Review collected by and hosted on G2.com.

There is nothing I dislike about PFL. They have been a top partner so far. Review collected by and hosted on G2.com.

The PFL platform APIs campaign information back to our Salesforce CRM and easily allows to keep track of who has redeemed our direct mail kits to tie marketing attribution back.

The packaging of the direct mail kits themselves is top notch and the PFL team provides great support to ensure you are happy with the results. Review collected by and hosted on G2.com.

There can be some lead team in creating certain direct mail kits. Review collected by and hosted on G2.com.