Later Influence Reviews & Product Details

I like how easy Later makes working with influencers in bulk. My main problem before was that for every influencer I wanted to work with, I would have to get them set up as a vendor, fill out a bunch of paperwork, and process payments. Each step could take up to weeks! Now, each step takes a significantly less amount of time and I have been able to increase influencer count from 4 to about 70 a month. Review collected by and hosted on G2.com.

I struggle with some glitches that occur that delay the process. I also wish there was a way that when a campaign includes influencer spark codes there was somewhere for those influencers to imput the codes easily, because I find that even though I have set two reminders for it, I am still having to personally email 95% of influencers asking for the codes after. It could also be cool to have an easier way to negotiate (kind of like how on Depop you can negotiate easily lol) Review collected by and hosted on G2.com.

I like that the team feels like an extension of my company, so we can work directly and closely with them to achieve all of our influencer goals. The platform itself is easy to navigate and gives a thorough deep dive on influencers which means it's easy to jump right in without a ton of training. It's also great that it can be shared across our organization for certain parts of the campaign without having to give everyone full access. Having the Later Influence team is super valuable since we're seeing a great return on our investment. Review collected by and hosted on G2.com.

One issue I have seen across every influencer platform is the difficulty some influencers have in connecting their accounts, but I have learned this is not the platform's problem, but instead an API problem with the social networks. Other than that, so far, I have not had any things that need to be improved, but I have only been working with them for a few months now. Review collected by and hosted on G2.com.

I love that Later Influence provides great structure for campaigns and a complete system that guides you from sourcing creators at the beginning to completing posts and payments at the end. The automation in the campaigns is really helpful, ensuring that creators move to the proper stages and receive workflow messages, which alleviates many tasks and makes the steps flow nicely. The ability to request a campaign setup or a sourcing request to get a list of creators is extremely helpful, especially for teams that need a little help with bandwidth. The setup process was relatively easy because you can set up calls with the Later Influence team/support, who walks you through whatever you need help with step by step, offering plenty of resources. It's easy and efficient to manage campaigns with Later Influence. Review collected by and hosted on G2.com.

We have a very niche business and therefore need really specific creators for our campaigns, so it can be hard to find the right people for our campaigns at times. Review collected by and hosted on G2.com.

I like that Later Influence is easy to use for the most part. We're really enjoying the campaign tool, especially the ability to create a separate seeding option just for seeding products and another option where influencers can get paid for participating in our campaigns. I also appreciate that it's a helpful database keeper, allowing us to keep everything in one place. Additionally, the team we're working with is lovely, making the process pleasant, even though we're still setting it up. Review collected by and hosted on G2.com.

I do wish I could make my own campaigns by adding people who I have on my previous list versus having to send them all a link to sign in. It's been a process. We're still in process. I do wish it was a bit easier and one meeting could solve it all, but it's a hefty thing to set up. Review collected by and hosted on G2.com.

It's been a great tool to get a large variety of UGC for our company to use while also working with influencers on their channels. Plus, having he paid service hours makes it even more manageable to run campaigns at the same time. Review collected by and hosted on G2.com.

Sometimes it can be difficult to tell who will be a reliable influencer to work with. We've had people stop communicating with us after sending them product and that can be frustrating. Would be helpful if companies could rate the influencers on the platform so we have a better idea of who is more reliable.

The influencer analytics aren't always the most accurate either. Review collected by and hosted on G2.com.

What I like best about Later Influence is the exceptional team we work with and the comprehensive support they provide. We run about campaigns a month, and both the integration and implementation processes have been seamless from the start. The user-friendly platform, along with their extensive influencer network, simplifies campaign management. Their white glove service, flexibility, and organized approach ensure we easily connect with the right influencers. Later Influence has been a true strategic partner, consistently demonstrating their expertise. They keep us updated at every stage, address any issues promptly, and provide valuable performance metrics, making them a partnership we truly value. Review collected by and hosted on G2.com.

While our experience with Later Influence has been overwhelmingly positive, occasional issues do arise. I would say the one issue we have been running into is with outreach a lot of the influencers think an AI bot is reaching out to them. I can't help but wonder if a different approach can be taken that is more human than an automated system. We ran into this issue with a recent campaign where the Later team did not hear back from any influencers, but when I reached out I was able to get responses. Review collected by and hosted on G2.com.

I like that Later Influence is easy to use and has all of the reporting tools that I need. The reporting tools allow us to look back and learn from each campaign, helping us see what performed well and enabling us to optimize our briefs moving forward. It lets us see the campaign metrics for reach, engagements, and clicks, which is great. The platform is very user-friendly. Review collected by and hosted on G2.com.

I think our biggest struggle is finding influencers who are going to help expand our reach. We want to have those viral moments with our influencers and we are just looking for ways to help improve our campaigns to reach these goals. Review collected by and hosted on G2.com.

What I like best about Later Influence is how seamless it makes creator-brand partnerships feel. The platform simplifies communication, expectations, and deliverables so collaborations stay organized and professional from start to finish. I also appreciate the transparency around campaigns and the flexibility it gives creators to stay authentic while still meeting brand goals. Review collected by and hosted on G2.com.

I don’t have major dislikes, but I’d love to keep my partnerships ongoing. If I did good the first time, give me seniority to be chosen for the next opportunity. Review collected by and hosted on G2.com.

Later provides everything a creator needs to be successful. There is a spot to apply for partnerships, keeps track of our current partnerships, gives us an amazing link in bio tool and most importantly the dashboard is easy to navigate! I love how I can easily go to my current partnerships and I can find all the required information, brief, and hashtags required for a project! Review collected by and hosted on G2.com.

The only thing I think I find a a little troubling is applying and having to read on the terms and conditions each time, it doesn't work on my phone each time and I have to pull out my laptop. Other than that no complaints! Review collected by and hosted on G2.com.

I like that we can reach out to thousands of influencers at once. I like that we can use variables and placeholders to customize the message. I like that we can see influencer demographics and ROI from previous campaigns. The initial setup of Later Influence was very easy. Review collected by and hosted on G2.com.

The influencers are not always very responsive. There doesn't seem to be a lot of consequences for influencers who don't deliver what they were gonna deliver and agreed to and signed a contract to deliver. Later Influence doesn't really help us with getting them to do what they said they were gonna do. So that's difficult. Review collected by and hosted on G2.com.