Later Influence Reviews & Product Details

I like that the team feels like an extension of my company, so we can work directly and closely with them to achieve all of our influencer goals. The platform itself is easy to navigate and gives a thorough deep dive on influencers which means it's easy to jump right in without a ton of training. It's also great that it can be shared across our organization for certain parts of the campaign without having to give everyone full access. Having the Later Influence team is super valuable since we're seeing a great return on our investment. Review collected by and hosted on G2.com.

One issue I have seen across every influencer platform is the difficulty some influencers have in connecting their accounts, but I have learned this is not the platform's problem, but instead an API problem with the social networks. Other than that, so far, I have not had any things that need to be improved, but I have only been working with them for a few months now. Review collected by and hosted on G2.com.

What I like best about Later Influence is the exceptional team we work with and the comprehensive support they provide. We run about campaigns a month, and both the integration and implementation processes have been seamless from the start. The user-friendly platform, along with their extensive influencer network, simplifies campaign management. Their white glove service, flexibility, and organized approach ensure we easily connect with the right influencers. Later Influence has been a true strategic partner, consistently demonstrating their expertise. They keep us updated at every stage, address any issues promptly, and provide valuable performance metrics, making them a partnership we truly value. Review collected by and hosted on G2.com.

While our experience with Later Influence has been overwhelmingly positive, occasional issues do arise. I would say the one issue we have been running into is with outreach a lot of the influencers think an AI bot is reaching out to them. I can't help but wonder if a different approach can be taken that is more human than an automated system. We ran into this issue with a recent campaign where the Later team did not hear back from any influencers, but when I reached out I was able to get responses. Review collected by and hosted on G2.com.

What I like best about Later Influence is how seamless it makes creator-brand partnerships feel. The platform simplifies communication, expectations, and deliverables so collaborations stay organized and professional from start to finish. I also appreciate the transparency around campaigns and the flexibility it gives creators to stay authentic while still meeting brand goals. Review collected by and hosted on G2.com.

I don’t have major dislikes, but I’d love to keep my partnerships ongoing. If I did good the first time, give me seniority to be chosen for the next opportunity. Review collected by and hosted on G2.com.

Later provides everything a creator needs to be successful. There is a spot to apply for partnerships, keeps track of our current partnerships, gives us an amazing link in bio tool and most importantly the dashboard is easy to navigate! I love how I can easily go to my current partnerships and I can find all the required information, brief, and hashtags required for a project! Review collected by and hosted on G2.com.

The only thing I think I find a a little troubling is applying and having to read on the terms and conditions each time, it doesn't work on my phone each time and I have to pull out my laptop. Other than that no complaints! Review collected by and hosted on G2.com.

I love that Later Influence has a seamless dashboard and is the most streamlined and user-friendly compared to other influencer marketing networks. Everything is easily laid out so I know exactly what I need to complete, and whenever I need help, their support is extremely responsive. The initial setup was extremely easy, and I've been using them for years. Review collected by and hosted on G2.com.

I apply to quite a few campaigns through Later Influence and the one thing I wish was more transparent is why I wasn't chosen for a campaign, especially when it's with a brand I usually get campaigns with. I would like to know so I can improve and be considered in the future. I would like to know specifically why they didn't choose me; whether it be my rate, my stats, content performance, sales performance slacking, etc. And if it is a rate issue, I would love to be able to work with them on the rate so we could move forward. Review collected by and hosted on G2.com.

There are a lot of great brands available on Later Influence. I love the new social inbox feature, even though I wish it was available on my phone. It's a great way for me to stay connected with my followers and engage with them regularly. I also love the media repository, which allows me to keep all my content organized and easily filter out what's been posted and what hasn't. Review collected by and hosted on G2.com.

I had a lot of issues accessing Later within Chrome on my Mac. I also hate that I cannot apply to campaigns and do a lot of things from mobile. As a creator, I love on my phone. I usually can't get into the find your campaigns at all when I'm in Chrome, and it requires Safari. It would also be great to have a way to actually communicate with the different brands that we work with. Oftentimes, I find that things get stuck or there aren't email or contact information to actually reach out to the brand that I may be working with. I wish that I could automatically schedule things for my recommended post time or my best post time. I also wish that I could add a cover photo to my content versus just selecting one from the existing video content. Review collected by and hosted on G2.com.

The briefs are very clear for the projects I'm working on, which makes everything seamless. I've worked on a few campaigns with Later Influence, and they've all been very seamless. The feedback is clear and easy to implement, making it a very seamless experience overall. As an influencer, Later Influence does a great job of spelling out exactly what the brand wants while still giving me the creative freedom to create the best possible content for the brand partnership. The initial setup was also very easy and only took a few minutes. Review collected by and hosted on G2.com.

I think that hashtag requirements should have been included in the revision requests to make it more obvious. It wasn't specifically stated in the feedback that they needed to be included, even though it was spelled out in the brief. Review collected by and hosted on G2.com.

I like Later Influence's AI ideation tools that help me come up with ideas that make sense for my platform. The ability to find brand campaigns is essential for me as it allows me to monetize and earn an income. Additionally, the friendly staff is a positive aspect that stands out for me. The initial setup was great, very simple and easy, which I really appreciate. Review collected by and hosted on G2.com.

I believe the rates for campaigns that come through the platform are a bit lower than what I'm typically earning, and it's similar feedback I've heard from other creators. I've received on average 50% less than I typically would by working with the brand via another agency. I understand sometimes this is out of Later's control as budgets are client-directed, but if we can work on educating clients about paying rates closer to what creator's are charging or asking for this might help fill the gap. Review collected by and hosted on G2.com.

Using Later Influence has had a positive impact on our brand and business. Later has been able to align with our goals and business objectives and develop impactful plans.

The project management side has been really strong as well, especially in keeping us on track and ensuring we stick to plans in a timely manner. Our project managers take the time to truly understand the brand and our objectives, which helps drive well-thought-out, effective plans.

It’s also been great to see the platform’s strong analytics capabilities and clearly understand what is and isn’t working from past campaigns, so we can optimize future campaigns based on those learnings.

The overall ease of using the platform is another big plus, especially during busy times. As a user, I can quickly log in, review influencers, review content, and add comments in a straightforward, efficient way. Review collected by and hosted on G2.com.

Depending on the scale of the campaign and influencers, reviewing and approving content can be pretty tedious and time consuming. Review collected by and hosted on G2.com.

Working with Later Influence was such a smooth and positive experience. They helped me through the entire application process and made everything easy once I was accepted. The team’s communication was great and very supportive.

At one point, I was worried I wouldn’t be able to create the content I wanted because of bad weather at my event. The Later Influence team reassured me and made sure I felt confident moving forward. I could easily reach them during and even after work hours whenever I had questions.

Even after my event ended, they followed up to check in and gave great feedback on my deliverables—they really appreciated my concept. I would love to work with them again! A special shoutout to Aviva for being so kind, supportive, and making me feel comfortable from start to finish. Review collected by and hosted on G2.com.

My least favorite part of working with Later Influence was the process of uploading my deliverables. It was a bit confusing at first and difficult to navigate, especially for someone new to the platform. Now that I understand how it works, it would be much easier next time, but the initial linking process could be made simpler. Review collected by and hosted on G2.com.