Promotional product management software scales and automates the process of sourcing, storing, managing, and distributing company promotional items. Promotional product management software is used by companies to control brand consistency as well as store and access their promotional product inventory. It serves as an extension of a company's marketing team(s) or branding department to alleviate the time and effort necessary to organize and implement promotional product management.
Promotional products, often referred to as company “swag," is leveraged for numerous purposes, including trade show swag, customer gifts/rewards, lead generation initiatives, and new hire onboarding, among other use cases. This type of software expands print fulfillment software functionality in its ability to manage all of a company’s promotional product needs within one platform.
Promotional product management software is often implemented as part of an account-based marketing strategy, where companies identify key prospects within their most promising accounts. Promotional products can be sent to those contacts within targeted accounts to assist in relationship building. Additionally, this type of software is often integrated with CRM software to allow marketing and sales to send swag directly to customers and prospects, as well as marketing automation software to enable a complete view of direct mail campaigns. Finally, promotional product management software is also often utilized in tandem with customer advocacy software to automate customer reward fulfillment when inspiring customers to advocate for your brand.
To qualify for inclusion in the Promotional Product Management category, a product must:
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Printfection is a swag management platform that simplifies the buying, managing, and distribution of swag and branded merchandise. Customers like Drift, HubSpot, Zendesk, and Zapier use us to easily ship swag to customers, leads, and events. This supports your ABM efforts and we can save you hours of time managing swag, helping you realize and measure greater ROI from your swag marketing efforts. WHAT SEPARATES US FROM OTHER SWAG COMPANIES There are literally hundreds of swag companies and
PFL specializes in tactile marketing, truly personalized and triggered direct mail programs that deliver a tangible competitive advantage. More than new delivery channel, PFL helps you break through the noise of digital only experiences, to reach the attention and consideration of your target account buyers. In a world where people are subject to as much as 10,000 impressions per day, PFL clients see 40% response rates, rising effectiveness across all channels, and higher quality deals filling t
Sendoso is the world’s first Sending Platform (SP). Our fully integrated solution leverages automation and logistics so companies can easily source, store, ship, and track ROI for everything they ever need to send: direct mail, physical gifts, plants, perishables, customer rewards, company swag, handwritten notes, gift cards, and anything else. Sendoso is the perfect solution for account-based marketing and helps B2B marketers execute online + offline outreach campaigns, measure offline attrib
EDC expanded into distributing Promotional Products. By providing all custom-made options to its customers, EDC increased its perception as a one-stop shop for sourcing, warehousing, inventory management, and fulfilling for the largest companies in the area.