# Best Audience Data Providers

## How Many Audience Data Providers Products Does G2 Track?

**Total Products under this Category:** 39

### Category Stats (Aug 2026)

- **Average Rating:** 4.26/5 The average rating of products in this category, based on all submitted ratings

_Last updated: August 06, 2026_

## How Does G2 Rank Audience Data Providers Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 600+ Authentic Reviews
- 39+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Audience Data Providers
 ![G2 Grid® for Audience Data Providers plotting products by satisfaction and market presence](https://www.g2.com/categories/audience-data-providers/grids.png?focus%5B%5D=4724&focus%5B%5D=5125&focus%5B%5D=5975&focus%5B%5D=100507&focus%5B%5D=4992&focus%5B%5D=60967&focus%5B%5D=64308)

Highlighted products: Comscore, LiveRamp, Dstillery, Nielsen Marketing Cloud, Lotame Spherical Platform, Precisely PlaceIQ, and Cross Pixel Media.

Underlying data: [Grid® JSON](https://www.g2.com/categories/audience-data-providers/grids.json?focus%5B%5D=comscore&focus%5B%5D=liveramp&focus%5B%5D=dstillery&focus%5B%5D=nielsen-marketing-cloud&focus%5B%5D=lotame-spherical-platform&focus%5B%5D=precisely-placeiq&focus%5B%5D=cross-pixel-media)

### [Comscore](https://www.g2.com/products/comscore/reviews)

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences. Learn more: www.comscore.com

**Average Rating:** 4.2/5.0

**Total Reviews:** 73

#### Who Is the Company Behind Comscore?

- **Seller:** [Comscore](https://www.g2.com/sellers/comscore)
- **Year Founded:** 1999
- **HQ Location:** Reston, VA
- **Twitter:** @ComscoreAPAC  
2,023 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=55bddd099705cfddfc764d31447e5fc97ee5044138aed60985a3dffe179e51cc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7360%2F&secure%5Burl_type%5D=linkedin_company_website)  
988 employees on LinkedIn®
- **Ownership:** NASDAQ: SCOR

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 43% Medium, 41% Large

#### What Do G2 Reviewers Say About Comscore?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Comscore for its **precise and comprehensive digital measurement solutions** , enabling informed decision-making and strategy optimization.
- Users appreciate the **ease of use** and **seamless integration** of Comscore for analyzing market data efficiently.
- Users appreciate the **ease of use** of Comscore, praising its straightforward dashboards and smooth implementation process.
- Users value the **comprehensive data** provided by Comscore, enhancing audience understanding and optimizing advertising strategies effectively.
- Users value the **data accuracy** of Comscore, enhancing credibility and optimizing advertising strategies effectively.

##### Cons

- Users express concerns about **data inaccuracy** , citing unreliable panel data and missed competitive insights.
- Users find the **difficult navigation** frustrating, especially due to the complex and outdated user interface of Comscore.
- Users face a **lack of information** due to complex interfaces and outdated measurement methodologies affecting data accuracy.
- Users find the **poor usability** of Comscore frustrating, as navigation and filters complicate their overall experience.
- Users find the **complexity** of Comscore cumbersome, making navigation and extracting insights a challenging experience.

#### What Are Recent G2 Reviews of Comscore?

**["Measuring Audiences Made Easy"](https://www.g2.com/survey_responses/comscore-review-11669064)**

**Rating:** 5.0/5.0 stars

_— Anubhav A._

[Read full review](https://www.g2.com/survey_responses/comscore-review-11669064)

**["All-in-One Insights Make Comscore Indispensable"](https://www.g2.com/survey_responses/comscore-review-12005804)**

**Rating:** 5.0/5.0 stars

_— Krista C._

[Read full review](https://www.g2.com/survey_responses/comscore-review-12005804)

#### What Are G2 Users Discussing About Comscore?

- [How much is a Comscore account?](https://www.g2.com/discussions/how-much-is-a-comscore-account)
- [What vital service does Comscore provide to websites?](https://www.g2.com/discussions/what-vital-service-does-comscore-provide-to-websites) - 2 comments
- [What is the difference between Comscore and Nielsen?](https://www.g2.com/discussions/what-is-the-difference-between-comscore-and-nielsen)
- [What is Comscore used for?](https://www.g2.com/discussions/what-is-comscore-used-for) - 1 comment, 1 upvote

### [LiveRamp](https://www.g2.com/products/liveramp/reviews)

LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data.

**Average Rating:** 4.2/5.0

**Total Reviews:** 102

#### Who Is the Company Behind LiveRamp?

- **Seller:** [LiveRamp](https://www.g2.com/sellers/liveramp)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @LiveRamp  
6,443 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=825a6af69b51d8c4e8c1258dc4096830d5b392fee54e86f3337fdaac64654bb3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2241197%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,542 employees on LinkedIn®
- **Ownership:** NYSE: RAMP

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 48% Large, 32% Medium

#### What Do G2 Reviewers Say About LiveRamp?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of LiveRamp's platform, making data management and navigation effortless.
- Users value the **easy platform integration** of LiveRamp, enabling seamless data use across multiple channels and platforms.
- Users value the **effective audience activation** capabilities of LiveRamp, enhancing targeted marketing across various channels.
- Users praise LiveRamp for its **robust and reliable data management** , ensuring secure access and trust in analytics.
- Users value the **efficient channel management** of LiveRamp, facilitating seamless data connectivity for effective marketing strategies.

##### Cons

- Users find LiveRamp's **difficult learning curve** challenging, especially during onboarding and setting up identity matching.
- Users express concerns over the **expensive costs** associated with LiveRamp, notably needing additional purchases for basic functions.
- Users find the **poor customer support** of LiveRamp frustrating, often receiving incomplete help and relying on automated agents.
- Users find the **learning curve for LiveRamp steep** , making setup and activation complex and time-consuming.
- Users find the **long waiting times** frustrating, as getting updates and answers can be time-consuming and complex.

#### What Are Recent G2 Reviews of LiveRamp?

**["Reliable once it gets going but ramping up lists can be confusing and support is mostly transparent."](https://www.g2.com/survey_responses/liveramp-review-7640549)**

**Rating:** 4.0/5.0 stars

_— Matt K._

[Read full review](https://www.g2.com/survey_responses/liveramp-review-7640549)

**["Great software"](https://www.g2.com/survey_responses/liveramp-review-10873691)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/liveramp-review-10873691)

#### What Are G2 Users Discussing About LiveRamp?

- [What are the benefits and drawbacks of using LiveRamp for data connectivity?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-liveramp-for-data-connectivity)
- [What is LiveRamp used for?](https://www.g2.com/discussions/liveramp-what-is-liveramp-used-for)
- [What is LiveRamp connect?](https://www.g2.com/discussions/what-is-liveramp-connect)
- [Is LiveRamp a DMP or DSP?](https://www.g2.com/discussions/is-liveramp-a-dmp-or-dsp)
- [Who uses LiveRamp?](https://www.g2.com/discussions/who-uses-liveramp)

### [Dstillery](https://www.g2.com/products/dstillery/reviews)

Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data Science, Dstillery has earned 21 patents (and counting) for the AI technology that powers our precise, scalable audiences. Our newest technology, ID-free®, is patented, privacy-safe behavioral targeting that can reach any display ad impression and can be used with any Dstillery product. Our premier user segment product, Custom AI Audiences, is a just-for-your-brand targeting solution that refreshes hundreds of millions of users every 24 hours to deliver the best performance. To learn more, visit us at www.dstillery.com.

**Average Rating:** 4.3/5.0

**Total Reviews:** 116

#### Who Is the Company Behind Dstillery?

- **Seller:** [Dstillery](https://www.g2.com/sellers/dstillery)
- **Year Founded:** 2008
- **HQ Location:** New York
- **Twitter:** @Dstillery  
3,810 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23b048064f8b28e307babb6b506a5059cd0efe61282b2a8a46916165b854b71a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdstillery&secure%5Burl_type%5D=linkedin_company_website)  
94 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 57% Medium, 28% Small

#### What Do G2 Reviewers Say About Dstillery?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Dstillery for its **customer-centric AI targeting** , enabling brands to effectively utilize customer data and achieve results.
- Users praise Dstillery's **excellent customer support** for its helpfulness and prompt communication, enhancing their campaign experience.
- Users value the **audience analysis** by Dstillery, appreciating its innovative and comprehensive data management solutions.
- Users appreciate the **ease of use** of Dstillery, highlighting its user-friendly interface and accessible data segments.
- Users value the **ease of use and valuable audience insights** provided by Dstillery, enhancing their client presentations.

##### Cons

- Users highlight the **limited audience reach** of Dstillery, making it challenging to target specific niche markets effectively.
- Users note that **audience management lags** , citing delays in updates and a lack of self-service tools for insights.
- Users find the **lack of clarity** in audience data and confidence levels confusing, affecting their campaign effectiveness.
- Users find **limited data availability** with Dstillery, hindering audience insights and timely updates for effectiveness.
- Users find the **limited features** of Dstillery restrict their ability to effectively utilize the platform.

#### What Are Recent G2 Reviews of Dstillery?

**["programmatic trading"](https://www.g2.com/survey_responses/dstillery-review-10497236)**

**Rating:** 5.0/5.0 stars

_— GuoPeng Z._

[Read full review](https://www.g2.com/survey_responses/dstillery-review-10497236)

**["Awesome Experience"](https://www.g2.com/survey_responses/dstillery-review-10683542)**

**Rating:** 5.0/5.0 stars

_— HASSAN I._

[Read full review](https://www.g2.com/survey_responses/dstillery-review-10683542)

#### What Are G2 Users Discussing About Dstillery?

- [What advice do you have for others considering Dstillery for audience targeting and data-driven marketing?](https://www.g2.com/discussions/what-advice-do-you-have-for-others-considering-dstillery-for-audience-targeting-and-data-driven-marketing)

### [Nielsen Marketing Cloud](https://www.g2.com/products/nielsen-marketing-cloud/reviews)

Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement.

**Average Rating:** 3.6/5.0

**Total Reviews:** 56

#### Who Is the Company Behind Nielsen Marketing Cloud?

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen  
182,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe658857083f6f7d366c927af19c8f2e35fb36454e1bc5a27ae724884bd30cd9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1714%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,093 employees on LinkedIn®
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 42% Large, 31% Small

#### What Do G2 Reviewers Say About Nielsen Marketing Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Nielsen Marketing Cloud, enjoying simple navigation and quick access to insights.
- Users find Nielsen Marketing Cloud **incredibly helpful** , offering easy access to insights and valuable reporting features.
- Users value the **advanced segmentation and data analysis tools** of Nielsen Marketing Cloud, simplifying the research process and enhancing marketing strategies.
- Users value the **advanced segmentation and data analysis tools** of Nielsen Marketing Cloud for enhancing marketing strategies.
- Users value the **marketing efficiency** of Nielsen Marketing Cloud, gaining reliable insights for informed decision-making and streamlined research.

##### Cons

- Users find the **cost prohibitive** , especially for startups, making it less accessible for small businesses.
- Users find the **steep learning curve** challenging, making adaptation difficult, especially for small businesses.
- Users find the **complexity of the interface** challenging, with a steep learning curve and high costs for small businesses.
- Users find **downloading reports challenging** , particularly for those working from home, leading to a frustrating experience.
- Users find the **expensive pricing** of Nielsen Marketing Cloud to be a barrier, especially for small businesses.

#### What Are Recent G2 Reviews of Nielsen Marketing Cloud?

**["G2 Marketing Review"](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-9095882)**

**Rating:** 4.5/5.0 stars

_— prasad v._

[Read full review](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-9095882)

**["User-Friendly and Effective for Expanding Reach"](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-11745415)**

**Rating:** 4.0/5.0 stars

_— Robin W._

[Read full review](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-11745415)

#### What Are G2 Users Discussing About Nielsen Marketing Cloud?

- [What is Nielsen Attribution (formerly Visual IQ) used for?](https://www.g2.com/discussions/what-is-nielsen-attribution-formerly-visual-iq-used-for)
- [What is Nielsen DMP used for?](https://www.g2.com/discussions/what-is-nielsen-dmp-used-for)
- [How do I gain access to Nielsen data?](https://www.g2.com/discussions/how-do-i-gain-access-to-nielsen-data)
- [What is Nielsen data analytics?](https://www.g2.com/discussions/what-is-nielsen-data-analytics)
- [What does Nielsen do and how can it be helpful to marketers?](https://www.g2.com/discussions/what-does-nielsen-do-and-how-can-it-be-helpful-to-marketers)

### [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews)

Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com

**Average Rating:** 4.3/5.0

**Total Reviews:** 113

#### Who Is the Company Behind Lotame Spherical Platform?

- **Seller:** [Lotame](https://www.g2.com/sellers/lotame)
- **Year Founded:** 2006
- **HQ Location:** Columbia, MD
- **Twitter:** @Lotame  
7,049 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f823bc620603e52a204b3bd5731be2471a0003e88f2d7c8a8c9cbf5f9c985e5f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64620%2F&secure%5Burl_type%5D=linkedin_company_website)  
125 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 56% Medium, 30% Small

#### What Are Recent G2 Reviews of Lotame Spherical Platform?

**["Continuous Partnership"](https://www.g2.com/survey_responses/lotame-spherical-platform-review-5138532)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/lotame-spherical-platform-review-5138532)

**["Lotame, the perfect companion for your company's digital marketing strategies"](https://www.g2.com/survey_responses/lotame-spherical-platform-review-6687250)**

**Rating:** 5.0/5.0 stars

_— Gloria Imelda I._

[Read full review](https://www.g2.com/survey_responses/lotame-spherical-platform-review-6687250)

#### What Are G2 Users Discussing About Lotame Spherical Platform?

- [What is a DMP in digital marketing?](https://www.g2.com/discussions/what-is-a-dmp-in-digital-marketing)
- [What can a DMP do?](https://www.g2.com/discussions/what-can-a-dmp-do)
- [How does lotame collect data?](https://www.g2.com/discussions/how-does-lotame-collect-data) - 1 comment
- [What is lotame?](https://www.g2.com/discussions/what-is-lotame) - 2 comments

### [Precisely PlaceIQ](https://www.g2.com/products/precisely-placeiq/reviews)

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better outcomes for marketers, analysts, and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.

**Average Rating:** 4.5/5.0

**Total Reviews:** 13

#### Who Is the Company Behind Precisely PlaceIQ?

- **Seller:** [Precisely](https://www.g2.com/sellers/precisely-0b25c016-ffa5-4f51-9d9e-fcbc9f54cc55)
- **HQ Location:** Burlington, Massachusetts
- **Twitter:** @PreciselyData  
3,963 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa7625aac55fc50224b866dc1039c6548253f1616db8a852a37b70885cfb50e8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64863146%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,006 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 46% Large, 31% Small

#### What Do G2 Reviewers Say About Precisely PlaceIQ?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **geotargeting capabilities** of PlaceIQ for optimizing marketing strategies and identifying new opportunities.
- Users value the **location-based analytical insights** from PlaceIQ, enhancing decision-making and optimizing marketing strategies effectively.
- Users value the **data accuracy** of PlaceIQ, which enhances their understanding of diverse consumer needs across locations.
- Users value the **performance and accuracy** of PlaceIQ, facilitating effective analysis of geographical consumer data.
- Users find the **ease of learning** with PlaceIQ great for curious individuals eager to explore its advanced features.

##### Cons

- Users express concerns over **privacy risks and data accuracy** , highlighting the challenges in managing customer information effectively.
- Users find the **inaccurate geolocation** of PlaceIQ frustrating, as it hampers usability and raises privacy concerns.
- Users find the **UI not intuitive** , often feeling overwhelmed by the numerous options available in Precisely PlaceIQ.
- Users feel the **poor UI design** of Precisely PlaceIQ can be overwhelming and lacks intuitiveness for a better experience.
- Users find the **complex usability** of Precisely PlaceIQ overwhelming at times, impacting their user experience.

#### What Are Recent G2 Reviews of Precisely PlaceIQ?

**["PlaceIQ is a wonderful thing to work with."](https://www.g2.com/survey_responses/precisely-placeiq-review-8462170)**

**Rating:** 5.0/5.0 stars

_— Sheikh R._

[Read full review](https://www.g2.com/survey_responses/precisely-placeiq-review-8462170)

**["Navigating the Data Landscape: A Critical Insight into PlaceIQ's Geo-Intelligence Capabilities"](https://www.g2.com/survey_responses/precisely-placeiq-review-8465949)**

**Rating:** 5.0/5.0 stars

_— Adrian C G._

[Read full review](https://www.g2.com/survey_responses/precisely-placeiq-review-8465949)

### [Cross Pixel Media](https://www.g2.com/products/cross-pixel-media/reviews)

High-performance audience & content targeting solutions for digital advertisers. Now with Planit Advanced Contextual Targeting.

**Average Rating:** 3.3/5.0

**Total Reviews:** 11

#### Who Is the Company Behind Cross Pixel Media?

- **Seller:** [Cross Pixel](https://www.g2.com/sellers/cross-pixel)
- **Year Founded:** 2011
- **HQ Location:** New York, NY
- **Twitter:** @crosspix  
249 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a23a493715c468c5b5e92d6c991bdb9803f978e79441bff97e58052bab61578f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F374763&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Small, 27% Large

#### What Are Recent G2 Reviews of Cross Pixel Media?

**["Good product for custom targeting"](https://www.g2.com/survey_responses/cross-pixel-media-review-8857666)**

**Rating:** 4.0/5.0 stars

_— Nicole M._

[Read full review](https://www.g2.com/survey_responses/cross-pixel-media-review-8857666)

**["Digital Audiance"](https://www.g2.com/survey_responses/cross-pixel-media-review-8834291)**

**Rating:** 4.0/5.0 stars

_— Verified User in Insurance_

[Read full review](https://www.g2.com/survey_responses/cross-pixel-media-review-8834291)

#### What Are G2 Users Discussing About Cross Pixel Media?

- [What is Cross Pixel Media used for?](https://www.g2.com/discussions/what-is-cross-pixel-media-used-for)

### [Cardlytics](https://www.g2.com/products/cardlytics/reviews)

Cardlytics Measurement uses purchase data to help you understand the true sales impact, both in-store and online, of your marketing campaigns.

**Average Rating:** 4.4/5.0

**Total Reviews:** 10

#### Who Is the Company Behind Cardlytics?

- **Seller:** [Cardlytics](https://www.g2.com/sellers/cardlytics)
- **Year Founded:** 2008
- **HQ Location:** Atlanta, Georgia, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c57199ea516b4cb891c58369debf4fd8fb532d31123815e08680095bc5581bf4&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcardlytics&secure%5Burl_type%5D=linkedin_company_website)  
431 employees on LinkedIn®
- **Ownership:** CDLX (NASDAQ)

#### Who Uses This Product?

- **Company Size:** 50% Medium, 30% Small

#### What Do G2 Reviewers Say About Cardlytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users benefit from **precise audience targeting** in Cardlytics, enhancing effectiveness in advertising campaigns through detailed insights.
- Users value the **insightful audience targeting** of Cardlytics, enhancing their understanding of both loyal and casual customers.
- Users value the **custom audience segments** of Cardlytics, enabling precise targeting for effective ad campaigns.
- Users value the **custom audience segments** of Cardlytics, which enhance targeting for effective ad campaigns in women's fashion.
- Users value the **high return on ad spend** achieved with Cardlytics, outperforming other systems in media planning.

##### Cons

- Users find the **complex onboarding** process frustrating, hindering their ability to use the platform effectively.
- Users find the **onboarding experience confusing** , which hinders their ability to effectively utilize the platform.
- Users find Cardlytics to be **cost prohibitive** , urging careful budgeting for its services based on individual needs.
- Users find Cardlytics has **insufficient data coverage** for vital sectors, limiting its overall effectiveness.
- Users find a **lack of information** in Cardlytics for certain sectors, limiting its overall effectiveness and insights.

#### What Are Recent G2 Reviews of Cardlytics?

**["A diverse lookup into the customers point of view"](https://www.g2.com/survey_responses/cardlytics-review-7789277)**

**Rating:** 4.0/5.0 stars

_— Abhineet S._

[Read full review](https://www.g2.com/survey_responses/cardlytics-review-7789277)

**["Helps us in targeting right audience for our digital campaigns"](https://www.g2.com/survey_responses/cardlytics-review-7797303)**

**Rating:** 5.0/5.0 stars

_— Deepak D._

[Read full review](https://www.g2.com/survey_responses/cardlytics-review-7797303)

#### What Are G2 Users Discussing About Cardlytics?

- [What is Cardlytics used for?](https://www.g2.com/discussions/what-is-cardlytics-used-for)

### [Adsquare](https://www.g2.com/products/adsquare/reviews)

Adsquare powers marketers with geospatial data science to enhance their omnichannel campaign experience. The award-winning location intelligence platform enables improved campaign planning and activation, as well as measurement and attribution for campaign optimisation. Founded in 2012, Adsquare is integrated with market-leading DSPs, DMPs and SSPs in 32 countries. More than 1.800 retailers, media agencies, advertisers and Out-of-Home operators are relying on Adsquare’s accurate and consented location data to improve their marketing effectiveness. Headquartered in Berlin, Germany, Adsquare has 10 global offices across the USA, Europe and Asia-Pacific.

**Average Rating:** 3.9/5.0

**Total Reviews:** 6

#### Who Is the Company Behind Adsquare?

- **Seller:** [Adsquare](https://www.g2.com/sellers/adsquare)
- **Year Founded:** 2012
- **HQ Location:** Berlin, DE
- **Twitter:** @adsquarecom  
1,392 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4472ec31c170900e9f61e986492eee8500b2e18d38edfad675ce4c6396c85c67&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadsquare-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
127 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 86% Medium, 14% Large

#### What Do G2 Reviewers Say About Adsquare?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Adsquare for its **effective audience targeting** , which enhances campaign precision and supports data-driven marketing strategies.
- Users value Adsquare's **effective audience targeting** , enabling precise segmentation and data-driven marketing strategies for optimal results.
- Users value Adsquare's **robust data analytics** , providing actionable insights for effective, targeted marketing strategies.
- Users value the **enhanced audience reach** of Adsquare, effectively expanding their DSP's targeting capabilities.
- Users praise Adsquare for its **effective audience targeting** , enabling precise control and segmentation within DSPs.

##### Cons

- Users face **audience limitations** with restricted options and unclear categorization, hindering effective targeting in some regions.
- Users face a **steep learning curve** with Adsquare's interface, making initial navigation quite challenging.
- Users find the **complex navigation** of Adsquare challenging initially, though benefits may emerge with time and familiarity.
- Users face **language support limitations** with audience options restricted and unclear categorization in certain regions.
- Users find the **learning curve challenging** , noting initial complexity but expecting improvements with experience in Adsquare.

#### What Are Recent G2 Reviews of Adsquare?

**["Strong audience insights and a reliable media partner"](https://www.g2.com/survey_responses/adsquare-review-12494442)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/adsquare-review-12494442)

**["NIce program that makes my job easier, I love it."](https://www.g2.com/survey_responses/adsquare-review-8843745)**

**Rating:** 4.0/5.0 stars

_— Michelle R._

[Read full review](https://www.g2.com/survey_responses/adsquare-review-8843745)

#### What Are G2 Users Discussing About Adsquare?

- [What is Adsquare used for?](https://www.g2.com/discussions/what-is-adsquare-used-for)

### [Epsilon COREid](https://www.g2.com/products/epsilon-coreid/reviews)

Agility Unite, our multichannel marketing platform, consolidates and integrates the features and functionality typically found in standalone marketing tools and nonintegrated marketing clouds. With Agility Unite, you spend more time marketing and eliminate the need to manage a complex integration of multiple databases, identities and applications.

**Average Rating:** 4.0/5.0

**Total Reviews:** 7

#### Who Is the Company Behind Epsilon COREid?

- **Seller:** [Epsilon](https://www.g2.com/sellers/epsilon)
- **Year Founded:** 1969
- **HQ Location:** Irving, TX
- **Twitter:** @EpsilonMktg  
6,474 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=932d9946eb8d6b9e5d2759c384e3a7ef8ccdf0905b99d38e1f5c258758edbc17&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fepsilon%2F&secure%5Burl_type%5D=linkedin_company_website)  
10,374 employees on LinkedIn®
- **Ownership:** NYSE:ADS

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 78% Medium, 22% Large

#### What Do G2 Reviewers Say About Epsilon COREid?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **insightful customer data analysis** of Epsilon COREid, enhancing marketing strategies and engagement significantly.
- Users appreciate the **advanced identity resolution capabilities** of Epsilon COREid, enhancing targeted marketing and customer engagement.
- Users value the **versatile features** of Epsilon COREid, enhancing digital marketing management and campaign effectiveness.
- Users value the **efficient data reporting** in Epsilon COREid, enhancing marketing strategies and customer engagement effectively.
- Users value the **easy integrations** of Epsilon COREid, enabling seamless management of multiple marketing channels effortlessly.

##### Cons

- Users find the **complexity** of managing multiple user IDs and workflows with Epsilon COREid to be challenging and inefficient.
- Users find the **limited functionality** of Epsilon COREid hinders customization and efficient data visualization for reports.
- Users find **difficult learning** due to complex connections and inaccurate report generation in Epsilon COREid.
- Users find it challenging to navigate **multiple web channels** for connecting and visualizing customer details simultaneously.
- Users find the **reporting process inefficient** , requiring greater accuracy and more advanced AI tools to enhance usability.

#### What Are Recent G2 Reviews of Epsilon COREid?

**["Strategic solution platform to perform and manage digital marketing"](https://www.g2.com/survey_responses/epsilon-coreid-review-10972466)**

**Rating:** 4.5/5.0 stars

_— Diya M._

[Read full review](https://www.g2.com/survey_responses/epsilon-coreid-review-10972466)

**["An professional and strategic tool for online marketing and for content management"](https://www.g2.com/survey_responses/epsilon-coreid-review-10972459)**

**Rating:** 4.5/5.0 stars

_— Srinivas N._

[Read full review](https://www.g2.com/survey_responses/epsilon-coreid-review-10972459)

#### What Are G2 Users Discussing About Epsilon COREid?

- [What is Epsilon CORE ID used for?](https://www.g2.com/discussions/what-is-epsilon-core-id-used-for)

### [Unacast](https://www.g2.com/products/unacast/reviews)

Unacast is a proximity and location data platform.

**Average Rating:** 4.9/5.0

**Total Reviews:** 10

#### Who Is the Company Behind Unacast?

- **Seller:** [Unacast](https://www.g2.com/sellers/unacast)
- **Year Founded:** 2014
- **HQ Location:** New York, US
- **Twitter:** @unacast  
6,333 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=92d4dec2f048e6d4a308692bfce664e41146599122c9c72c5f4000a11e43e629&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5322538&secure%5Burl_type%5D=linkedin_company_website)  
77 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 20% Large

#### What Do G2 Reviewers Say About Unacast?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **excellent customer support** from Unacast, noting fast responses and a willingness to help.
- Users value the **responsive customer service** of Unacast, consistently appreciating their quick help and support.
- Users value the **data accuracy** of Unacast, as it ensures reliable results in their downstream work.
- Users commend Unacast for their **easy access** and dedicated support, feeling valued and prioritized throughout their experience.
- Users value the **excellent support** from Unacast, feeling prioritized and well-supported compared to previous providers.

##### Cons

- Users criticize **data inaccuracy** in Unacast due to heavy reliance on SDKs beyond their control.
- Users criticize Unacast for its **inaccurate geolocation** , stemming from unreliable SDK data sources beyond their control.
- Users report significant concerns about **mapping issues** due to Unacast's reliance on uncontrolled SDK-derived data.

#### What Are Recent G2 Reviews of Unacast?

**["PURE Data Feed"](https://www.g2.com/survey_responses/unacast-review-8135612)**

**Rating:** 4.5/5.0 stars

_— Savvas M._

[Read full review](https://www.g2.com/survey_responses/unacast-review-8135612)

**["Excellent data and a great collaborator"](https://www.g2.com/survey_responses/unacast-review-8112427)**

**Rating:** 5.0/5.0 stars

_— Martin A._

[Read full review](https://www.g2.com/survey_responses/unacast-review-8112427)

#### What Are G2 Users Discussing About Unacast?

- [What is Unacast used for?](https://www.g2.com/discussions/what-is-unacast-used-for)

### [Semcasting](https://www.g2.com/products/semcasting/reviews)

Semcasting is a cookieless identity resolution, audience activation, and measurement platform designed to help organizations accurately identify, reach, and measure real households, individuals, and devices across various digital channels, including Connected TV (CTV), social media, and offline environments. By utilizing a patented identity graph, Semcasting offers a unique approach to resolving identity and precise location using timestamped IP addresses and cross-device signals, all while avoiding reliance on third-party cookies, fingerprinting, or probabilistic modeling. This platform caters to a diverse range of users, including brand marketers, advertising agencies, publishers, and analytics teams across multiple industries such as financial services, healthcare, retail, insurance, B2B, home services, travel, education, and media. Semcasting is particularly beneficial for organizations looking to enhance their marketing strategies through precise audience targeting and measurement capabilities. It serves as a vital tool for identifying anonymous website visitors and ad exposures, onboarding and activating first-party CRM and prospect data, and increasing addressability in CTV and walled-garden platforms. Key features of Semcasting include its ability to measure reach, frequency, lift, and outcomes across various channels, providing users with comprehensive insights into their marketing performance. The platform also supports audience enrichment, allowing organizations to enhance their customer and audience data with household, people-based, and B2B2C attributes. This capability is crucial for businesses aiming to create more personalized and effective marketing campaigns that resonate with their target audiences. Moreover, Semcasting prioritizes privacy and compliance, adhering to standards such as SOC 2 Type II, HITRUST CSF, HIPAA, CCPA, GDPR, and NAI. This commitment to privacy ensures that organizations can utilize the platform's capabilities without compromising the security and confidentiality of their data. By offering a privacy-first solution, Semcasting stands out in the identity resolution landscape, enabling organizations to navigate the complexities of modern marketing while maintaining compliance with evolving regulations.

**Average Rating:** 4.6/5.0

**Total Reviews:** 4

#### Who Is the Company Behind Semcasting?

- **Seller:** [Semcasting](https://www.g2.com/sellers/semcasting)
- **Company Website:** semcasting.com
- **Year Founded:** 2009
- **HQ Location:** North Andover, Massachusetts, United States
- **Twitter:** @semcasting  
993 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f4730c1e4c379761a1b0339e81dc442487b50f521bfb7909cbdaf7c15ae27a4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsemcasting-inc&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About Semcasting?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **efficient audience activation** capabilities of Semcasting, enhancing targeted advertising through automated processes.
- Users commend the **quick and helpful customer support** from Semcasting, enhancing their overall experience with the platform.
- Users commend Semcasting for its **automatic audience creation** feature, streamlining processes and enhancing advertising efficiency.
- Users find Semcasting's **automation capabilities** effective in reaching targeted audiences through advanced machine learning features.
- Users appreciate the **ease of use** of Semcasting, allowing effortless audience creation and quick customer support access.

##### Cons

- Users find it **difficult to learn** Semcasting due to unclear sales attribution affecting campaign optimization and ROI assessment.
- Users experience **inadequate analytics** that hinder understanding of sales attribution and campaign optimization, affecting ROI clarity.
- Users struggle with **unclear click-to-sale tracking** , hindering effective campaign fine-tuning and accurate ROI measurement.
- Users face **segmentation issues** with Semcasting, making it hard to assess ROI and optimize campaigns effectively.

#### What Are Recent G2 Reviews of Semcasting?

**["An explicit platform that leads to IP targeting in machine learning"](https://www.g2.com/survey_responses/semcasting-review-10020415)**

**Rating:** 4.5/5.0 stars

_— Alessio B._

[Read full review](https://www.g2.com/survey_responses/semcasting-review-10020415)

**["Semcasting’s Conversion Tracking is Not Clear"](https://www.g2.com/survey_responses/semcasting-review-10656962)**

**Rating:** 4.5/5.0 stars

_— Lutfi M._

[Read full review](https://www.g2.com/survey_responses/semcasting-review-10656962)

#### What Are G2 Users Discussing About Semcasting?

- [What is Semcasting used for?](https://www.g2.com/discussions/what-is-semcasting-used-for)

### [Bombora Audience Solutions](https://www.g2.com/products/bombora-audience-solutions/reviews)

When it comes to reaching your B2B audiences online, Audience Solutions connects all the pieces. From reaching business decision makers and executing Account Based Marketing strategies to syndicating it over to your preferred media activation partners, Bombora helps you do it all.

**Average Rating:** 4.0/5.0

**Total Reviews:** 4

#### Who Is the Company Behind Bombora Audience Solutions?

- **Seller:** [Bombora](https://www.g2.com/sellers/bombora)
- **Year Founded:** 2014
- **HQ Location:** New York
- **Twitter:** @bomboradata  
1,432 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b6b568d82a6e09033c3509b070654067cd673089a479f1bfb07cda1864ef425&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9319439%2F&secure%5Burl_type%5D=linkedin_company_website)  
236 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 25% Medium

#### What Do G2 Reviewers Say About Bombora Audience Solutions?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **efficiency in targeting** with Bombora's always-on integrations for streamlined ABM efforts.
- Users value the **always-on integrations** of Bombora, enabling efficient targeting of in-market audiences for ABM.

#### What Are Recent G2 Reviews of Bombora Audience Solutions?

**["ABM based on intent and many other additional categories - Handy tool"](https://www.g2.com/survey_responses/bombora-audience-solutions-review-5397660)**

**Rating:** 4.5/5.0 stars

_— Abhisek P._

[Read full review](https://www.g2.com/survey_responses/bombora-audience-solutions-review-5397660)

**["Good audience insights for ABM"](https://www.g2.com/survey_responses/bombora-audience-solutions-review-5172590)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/bombora-audience-solutions-review-5172590)

#### What Are G2 Users Discussing About Bombora Audience Solutions?

- [What is Bombora Audience Solutions used for?](https://www.g2.com/discussions/what-is-bombora-audience-solutions-used-for)

### [Alliant](https://www.g2.com/products/alliant/reviews)

Alliant delivers consumer segmentation solutions that help marketers identify their top prospects and customers.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Alliant?

- **Seller:** [Alliant](https://www.g2.com/sellers/alliant)
- **Year Founded:** 2002
- **HQ Location:** Brewster, New York, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=506b71c4ee8bf2624330b8d17a57051233dd9e3839bee42af25d404fad95d1c6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falliant-the-audience-company&secure%5Burl_type%5D=linkedin_company_website)  
105 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Alliant?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of Alliant, appreciating its user-friendly interface for creating custom audiences effortlessly.
- Users appreciate Alliant for its **high-quality first-party data** , user-friendly interface, and strong privacy focus.
- Users value Alliant's **privacy focus** , appreciating its commitment to compliance and data protection standards.

##### Cons

- Users find Alliant's **self-service options limited** , often relying on account managers for setup and optimization support.
- Users find Alliant's interface to be **not user-friendly** , often struggling with its complexity and limited self-service options.

#### What Are Recent G2 Reviews of Alliant?

**["Good performance with room for small improvements"](https://www.g2.com/survey_responses/alliant-review-11030899)**

**Rating:** 4.5/5.0 stars

_— Akhileshwar S._

[Read full review](https://www.g2.com/survey_responses/alliant-review-11030899)

**["Closing agent for title company"](https://www.g2.com/survey_responses/alliant-review-12459602)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/alliant-review-12459602)

### [Captify Search Intelligence](https://www.g2.com/products/captify-search-intelligence/reviews)

Captify is a global data activation company and pioneer of Search Intelligence. Captify’s unique Semantic Technology analyses over 33 billion monthly searches to power insights and media across all channels and on every device. Captify’s actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals. To date, Captify has raised $15 million in investment and backed by Panoramic Growth Equity and Smedvig Capital. In NYC, London, Paris, Hamburg and Kiev, a global team of 160+ are powering record company growth and changing the way data is activated by marketers around the world.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Captify Search Intelligence?

- **Seller:** [Captify](https://www.g2.com/sellers/captify)
- **Year Founded:** 2011
- **HQ Location:** London, GB
- **Twitter:** @Captify  
2,278 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed473a2d05d604527cdded495044b16caf003e8afab30eadcb8be77dc0875661&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcaptify&secure%5Burl_type%5D=linkedin_company_website)  
197 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are G2 Users Discussing About Captify Search Intelligence?

- [What is Captify Search Intelligence used for?](https://www.g2.com/discussions/what-is-captify-search-intelligence-used-for)

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[Browse Audience Data Providers Themes](/categories/audience-data-providers/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated May 6, 2026

Audience data providers supply advertisers and marketers with third-party audience data that can be used to target and understand specific groups of consumers. These providers collect and combine data from multiple sources to create persistent, targetable audience segments based on attributes such as demographics, behavior, interests, location, and purchase intent.

Audience data providers are commonly used to expand campaign reach, improve targeting accuracy, and enrich existing customer data. Their data is delivered into advertising and marketing platforms such as [demand side platforms](https://www.g2.com/categories/demand-side-platform-dsp), [connected TV (CTV) advertising platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [CRM software](https://www.g2.com/categories/crm), where it is used to build and activate audience segments.

Audience data providers focus on supplying external audience data for use in advertising and marketing workflows. In practice, they work alongside platforms like [data management platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) and [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), which organize and activate data, while providers deliver the audience segments that power targeting. Unlike [audience intelligence platforms](https://www.g2.com/categories/audience-intelligence-platforms), which focus on analyzing audience trends and insights, audience data providers deliver reusable or customizable segments that can be directly used in campaigns for ad targeting. These providers do not rely primarily on real-time contextual signals to generate audiences.

To qualify for inclusion in the Audience Data Providers category, a product must:

- Provide third-party audience data or pre-built audience segments for targeting or enrichment
- Deliver audience data into advertising or marketing platforms such as DSPs, CTV, social media, or CRM systems
- Offer pre-built or customizable audience segments
- Provide clear details on the data and attributes used to build audience segments
- Support compliance with data privacy regulations
- Offer persistent or reusable audience segments, not limited to real-time contextual targeting

Show More