Best Audience Data Providers

How Many Audience Data Providers Products Does G2 Track?

Total Products under this Category: 42

Category Stats (Nov 2026)

  • Average Rating: 4.27/5 The average rating of products in this category, based on all submitted ratings

Last updated: November 04, 2026

How Does G2 Rank Audience Data Providers Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 600+ Authentic Reviews
  • 42+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Audience Data Providers

G2 Grid® for Audience Data Providers plotting products by satisfaction and market presence

Highlighted products: Comscore, Dstillery, LiveRamp, Nielsen Marketing Cloud, Lotame Spherical Platform, Precisely PlaceIQ, and Cross Pixel Media.

Underlying data: [Grid® JSON](https://www.g2.com/categories/audience-data-providers/grids.json?focus%5B%5D=comscore&focus%5B%5D=dstillery&focus%5B%5D=liveramp&focus%5B%5D=nielsen-marketing-cloud&focus%5B%5D=lotame-spherical-platform&focus%5B%5D=precisely-placeiq&focus%5B%5D=cross-pixel-media)

Comscore

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences. Learn more: www.comscore.com

Average Rating: 4.1/5.0

Total Reviews: 73

Who Is the Company Behind Comscore?

  • Seller: Comscore
  • Year Founded: 1999
  • HQ Location: Reston, VA
  • LinkedIn® Page: www.linkedin.com
    926 employees on LinkedIn®
  • Ownership: NASDAQ: SCOR
  • Total Revenue (USD mm): $388

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 43% Medium, 41% Large

What Do G2 Reviewers Say About Comscore?

AI-generated summary from verified user reviews

Pros
  • Users value the accurate audience engagement insights from Comscore, essential for optimizing ad strategies and targeting effectively.
  • Users value the accurate digital media measurement by Comscore, enhancing campaign planning and audience targeting effectiveness.
  • Users appreciate audience targeting with Comscore, enabling effective campaign planning and precise audience reach.
  • Users value the accurate competitive analysis provided by Comscore, enhancing their market understanding and advertising strategies.
  • Users value the comprehensive coverage of comScore, enjoying reliable data across various industries and regions.
Cons
  • Users find the complexity of the interface challenging, making navigation and data analysis more difficult than expected.
  • Users criticize the incompleteness of data, citing delays and lack of reliable information for effective marketing decisions.
  • Users find difficult navigation due to a complex interface and confusing publisher classifications, hindering their overall experience.
  • Users find the confusing rollups and classifications in Comscore frustrating, complicating the process of identifying publishers accurately.
  • Users find the lack of detail in ratings and classifications complicates their experience and causes confusion.

What Are Recent G2 Reviews of Comscore?

What Are G2 Users Discussing About Comscore?

Dstillery

Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data Science, Dstillery has earned 21 patents (and counting) for the AI technology that powers our precise, scalable audiences. Our newest technology, ID-free®, is patented, privacy-safe behavioral targeting that can reach any display ad impression and can be used with any Dstillery product. Our premier user segment product, Custom AI Audiences, is a just-for-your-brand targeting solution that refreshes hundreds of millions of users every 24 hours to deliver the best performance. To learn more, visit us at www.dstillery.com.

Average Rating: 4.3/5.0

Total Reviews: 116

Who Is the Company Behind Dstillery?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 57% Medium, 28% Small

What Do G2 Reviewers Say About Dstillery?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the user-friendly interface of Dstillery, making data access and deployment straightforward and efficient.
  • Users value the easy-to-use interface and appreciate the insights provided for audience creation and segmentation.
  • Users value the supportive and attentive customer representatives at Dstillery, enhancing collaboration and client satisfaction.
  • Users value the constant and streamlined communication from Dstillery's staff, enhancing the collaborative experience.
  • Users value the great coverage Dstillery provides, with friendly support and reliable audience segments enhancing performance.
Cons
  • Users feel the need for more niche audience options in Dstillery, as current offerings limit effectiveness in specific verticals.
  • Users report that audience management has become less efficient, with delays in data updates and lack of self-service tools.
  • Users feel overwhelmed by the lack of clarity in audience confidence levels and associated costs, complicating campaign effectiveness.
  • Users find the limited data availability in Dstillery hinders audience segment assessment and slows custom audience building.
  • Users find the limited features of Dstillery challenging to navigate and integrate effectively into campaigns.

What Are Recent G2 Reviews of Dstillery?

What Are G2 Users Discussing About Dstillery?

LiveRamp

LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.

Average Rating: 4.1/5.0

Total Reviews: 104

Who Is the Company Behind LiveRamp?

  • Seller: LiveRamp
  • Year Founded: 2011
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1,651 employees on LinkedIn®
  • Ownership: NYSE: RAMP

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 48% Large, 33% Medium

What Do G2 Reviewers Say About LiveRamp?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of LiveRamp, enabling effortless navigation and efficient audience management.
  • Users value the seamless connectivity of LiveRamp, enhancing data utilization across multiple platforms effortlessly.
  • Users value LiveRamp for its effective audience activation, enhancing marketing strategies across various channels and platforms.
  • Users value LiveRamp for its robust and secure data management, ensuring effective audience activation and data privacy.
  • Users appreciate the effective channel management of LiveRamp, enhancing data connectivity and audience targeting for marketing.
Cons
  • Users find LiveRamp's setup and onboarding process difficult to learn, impacting activation and overall user experience.
  • Users find the learning curve challenging, making it difficult to navigate and effectively use LiveRamp.
  • Users find the long waiting times for updates frustrating, often experiencing delays in getting answers and resolving issues.
  • Users experience poor customer support with LiveRamp, facing process breakdowns and unresponsive representatives that hinder problem resolution.
  • Users find LiveRamp's complexity to be a barrier, with challenging setup and operational friction affecting usability.

What Are Recent G2 Reviews of LiveRamp?

What Are G2 Users Discussing About LiveRamp?

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Nielsen Marketing Cloud

Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement.

Average Rating: 3.6/5.0

Total Reviews: 56

Who Is the Company Behind Nielsen Marketing Cloud?

  • Seller: Nielsen
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    29,150 employees on LinkedIn®
  • Ownership: NYSE:NLSN
  • Total Revenue (USD mm): $6,290

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 42% Large, 31% Small

What Do G2 Reviewers Say About Nielsen Marketing Cloud?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Nielsen Marketing Cloud, benefiting from its simple navigation and quick information access.
  • Users find Nielsen Marketing Cloud incredibly helpful for quick insights and efficient research assistance, enhancing their experience.
  • Users value the advanced segmentation and data analysis tools of Nielsen Marketing Cloud for improving marketing strategies.
  • Users value the advanced segmentation and data analysis tools in Nielsen Marketing Cloud for insightful audience understanding.
  • Users value the advanced market segmentation features of Nielsen Marketing Cloud, enhancing audience understanding and marketing effectiveness.
Cons
  • Users find Nielsen Marketing Cloud to be expensive, making it less accessible for startups and small businesses.
  • Users find the steep learning curve challenging, leading to difficulties in adapting to the Nielsen Marketing Cloud.
  • Users find the complexity of the interface daunting, making it challenging and costly for small businesses to adopt.
  • Users find data export challenging, particularly when working remotely, complicating their ability to download reports effectively.
  • Users dislike the expensive pricing and complexity, finding it burdensome for small businesses.

What Are Recent G2 Reviews of Nielsen Marketing Cloud?

What Are G2 Users Discussing About Nielsen Marketing Cloud?

Lotame Spherical Platform

Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com

Average Rating: 4.3/5.0

Total Reviews: 113

Who Is the Company Behind Lotame Spherical Platform?

  • Seller: Lotame
  • Year Founded: 2006
  • HQ Location: Columbia, MD
  • LinkedIn® Page: www.linkedin.com
    122 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 56% Medium, 30% Small

What Are Recent G2 Reviews of Lotame Spherical Platform?

What Are G2 Users Discussing About Lotame Spherical Platform?

Precisely PlaceIQ

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better outcomes for marketers, analysts, and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.

Average Rating: 4.5/5.0

Total Reviews: 13

Who Is the Company Behind Precisely PlaceIQ?

Who Uses This Product?

  • Company Size: 46% Large, 31% Small

What Do G2 Reviewers Say About Precisely PlaceIQ?

AI-generated summary from verified user reviews

Pros
  • Users value the geo-targeting capabilities of PlaceIQ, enhancing decision-making and marketing effectiveness through precise location data.
  • Users value the location-based analytical data from PlaceIQ, enhancing decision-making and optimizing marketing strategies effectively.
  • Users value the data accuracy of Precisely PlaceIQ, finding it essential for effective location-based marketing strategies.
  • Users value the performance and accuracy of PlaceIQ in analyzing data across diverse geographical locations.
  • Users find the ease of learning with Precisely PlaceIQ rewarding, turning initial overwhelm into a valuable opportunity.
Cons
  • Users express concerns about privacy risks and data accuracy with PlaceIQ, impacting its overall reliability and ethics.
  • Users are often disappointed by the inaccuracy of PlaceIQ's geolocation data, which hampers usability and trust.
  • Users find the UI not intuitive, feeling overwhelmed by excessive options that hinder user experience.
  • Users find the poor UI design overwhelming, suggesting it needs simplification and improved intuitiveness for better experience.
  • Users find the complex usability of Precisely PlaceIQ overwhelming, wishing for a simpler, more intuitive interface.

What Are Recent G2 Reviews of Precisely PlaceIQ?

Cross Pixel Media

High-performance audience & content targeting solutions for digital advertisers. Now with Planit Advanced Contextual Targeting.

Average Rating: 3.3/5.0

Total Reviews: 11

Who Is the Company Behind Cross Pixel Media?

Who Uses This Product?

  • Company Size: 55% Small, 27% Large

What Are Recent G2 Reviews of Cross Pixel Media?

What Are G2 Users Discussing About Cross Pixel Media?

Cardlytics

Cardlytics Measurement uses purchase data to help you understand the true sales impact, both in-store and online, of your marketing campaigns.

Average Rating: 4.4/5.0

Total Reviews: 10

Who Is the Company Behind Cardlytics?

  • Seller: Cardlytics
  • Year Founded: 2008
  • HQ Location: Atlanta, Georgia, United States
  • LinkedIn® Page: www.linkedin.com
    431 employees on LinkedIn®
  • Ownership: CDLX (NASDAQ)

Who Uses This Product?

  • Company Size: 50% Medium, 30% Small

What Do G2 Reviewers Say About Cardlytics?

AI-generated summary from verified user reviews

Pros
  • Users value the custom audience segments of Cardlytics, enhancing targeted campaigns for specific consumer behaviors.
  • Users value the insightful customer data provided by Cardlytics, enhancing targeting for advertising campaigns effectively.
  • Users value the custom audience segments in Cardlytics for effectively targeting specific demographics in campaigns.
  • Users value the effective content creation capabilities of Cardlytics, enhancing targeted ad campaigns for women's fashion wear.
  • Users find Cardlytics delivers exceptional ROAS, outperforming competitors and enhancing advertising effectiveness for clients.
Cons
  • Users find the complex onboarding process challenging, making it difficult to effectively utilize the platform.
  • Users find the onboarding experience confusing, which hinders effective use of the Cardlytics platform.
  • Users find Cardlytics cost prohibitive and suggest planning budgets carefully to manage expenses effectively.
  • Users find inaccuracy in Cardlytics, noting insufficient data in sectors like health and sports.
  • Users find a lack of information in Cardlytics for sectors like health and sports, limiting its overall utility.

What Are Recent G2 Reviews of Cardlytics?

What Are G2 Users Discussing About Cardlytics?

Adsquare

Adsquare powers marketers with geospatial data science to enhance their omnichannel campaign experience. The award-winning location intelligence platform enables improved campaign planning and activation, as well as measurement and attribution for campaign optimisation. Founded in 2012, Adsquare is integrated with market-leading DSPs, DMPs and SSPs in 32 countries. More than 1.800 retailers, media agencies, advertisers and Out-of-Home operators are relying on Adsquare’s accurate and consented location data to improve their marketing effectiveness. Headquartered in Berlin, Germany, Adsquare has 10 global offices across the USA, Europe and Asia-Pacific.

Average Rating: 3.9/5.0

Total Reviews: 6

Who Is the Company Behind Adsquare?

  • Seller: Adsquare
  • Year Founded: 2012
  • HQ Location: Berlin, DE
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 86% Medium, 14% Large

What Do G2 Reviewers Say About Adsquare?

AI-generated summary from verified user reviews

Pros
  • Users commend Adsquare for its effective audience targeting capabilities, enhancing campaign precision and data-driven marketing strategies.
  • Users value Adsquare's effective audience targeting options, enhancing their marketing strategies with precise segmentation and real-time insights.
  • Users value Adsquare's robust data analytics, enabling precise consumer insights and agile, data-driven marketing strategies.
  • Users appreciate the broad audience reach of Adsquare, enabling precise targeting and segmentation capabilities for effective campaigns.
  • Users praise Adsquare for its effective audience targeting, enabling precise control over segments and geographic reach.
Cons
  • Users note the audience limitations that restrict options and clarity, affecting targeting in various industries and countries.
  • Users find the complexity of navigating Adsquare challenging initially, but expect improvement with familiarity.
  • Users find the complex navigation of Adsquare challenging initially, though they expect improved usability with experience.
  • Users face language support limitations, as certain industries and countries have restricted audience options and unclear categorizations.
  • Users find the steep learning curve of Adsquare challenging initially, but expect improvement with familiarity over time.

What Are Recent G2 Reviews of Adsquare?

What Are G2 Users Discussing About Adsquare?

Datonics

Datonics is an Audience Data pioneer that enables advertisers with Targeting, Insights, and Enrichment solutions to engage with, understand, acquire, and retain their customers across the omnichannel ecosystem including programmatic, social, audio, CTV, DOOH, and many more emerging channels. Datonics is a member of the Network Advertising Initiative (NAI), the Association of National Advertisers (ANA) and the Leadership Council of the Ad Council. Datonics is a sustainability leader, member of Ad Net Zero, and recognized as the first certified Carbon Neutral® Audience Data company.

Average Rating: 4.6/5.0

Total Reviews: 6

Who Is the Company Behind Datonics?

  • Seller: Datonics
  • Year Founded: 2011
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    46 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 57% Large, 43% Medium

What Are Recent G2 Reviews of Datonics?

Epsilon COREid

Agility Unite, our multichannel marketing platform, consolidates and integrates the features and functionality typically found in standalone marketing tools and nonintegrated marketing clouds. With Agility Unite, you spend more time marketing and eliminate the need to manage a complex integration of multiple databases, identities and applications.

Average Rating: 4.0/5.0

Total Reviews: 7

Who Is the Company Behind Epsilon COREid?

  • Seller: Epsilon
  • Year Founded: 1969
  • HQ Location: Irving, TX
  • LinkedIn® Page: www.linkedin.com
    10,345 employees on LinkedIn®
  • Ownership: NYSE:ADS
  • Phone: 1-800-309-0505

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 78% Medium, 22% Large

What Do G2 Reviewers Say About Epsilon COREid?

AI-generated summary from verified user reviews

Pros
  • Users love the feature versatility of Epsilon COREid, which enhances digital marketing and streamlines online business management.
  • Users value the insightful customer data analysis of Epsilon COREid, enhancing strategic marketing and engagement effectively.
  • Users praise the efficient data reporting of Epsilon COREid, enhancing customer engagement and marketing effectiveness.
  • Users appreciate the easy integrations of Epsilon COREid, simplifying the management of multiple marketing tasks seamlessly.
  • Users appreciate the remarkable email marketing features of Epsilon COREid, which enhance online business management and customer engagement.
Cons
  • Users find the complexity in handling multiple user IDs challenging, complicating workflow management across various platforms.
  • Users find the limited functionality of Epsilon COREid restricts effective data visualization and personalization capabilities.
  • Users find difficult learning experiences with Epsilon COREid, especially when connecting multiple profiles and generating accurate reports.
  • Users find difficult navigation challenging, making it hard to connect and visualize customer details across multiple channels.
  • Users find the reporting process inefficient, lacking accuracy and requiring improvements for better detail and AI integration.

What Are Recent G2 Reviews of Epsilon COREid?

What Are G2 Users Discussing About Epsilon COREid?

Unacast

Unacast is a proximity and location data platform.

Average Rating: 4.9/5.0

Total Reviews: 10

Who Is the Company Behind Unacast?

  • Seller: Unacast
  • Year Founded: 2014
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    68 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 20% Large

What Do G2 Reviewers Say About Unacast?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent customer support from Unacast, noting their responsiveness and willingness to assist with inquiries.
  • Users value Unacast for its responsive customer service and the ability to customize data delivery for insights.
  • Users value the data accuracy provided by Unacast, ensuring confidence in reliable downstream results.
  • Users value the easy access and prioritization from Unacast's support team, enhancing their overall experience.
  • Users value Unacast's excellent service, feeling prioritized and well-supported compared to previous providers.
Cons
  • Users find that the data inaccuracy in Unacast affects reliability due to its dependence on SDKs.
  • Users are frustrated by the inaccurate geolocation data from Unacast, leading to unreliable user insights.
  • Users highlight the mapping issues in Unacast due to uncontrolled SDK-derived data affecting accuracy and reliability.

What Are Recent G2 Reviews of Unacast?

What Are G2 Users Discussing About Unacast?

Semcasting

Semcasting is a cookieless identity resolution, audience activation, and measurement platform designed to help organizations accurately identify, reach, and measure real households, individuals, and devices across various digital channels, including Connected TV (CTV), social media, and offline environments. By utilizing a patented identity graph, Semcasting offers a unique approach to resolving identity and precise location using timestamped IP addresses and cross-device signals, all while avoiding reliance on third-party cookies, fingerprinting, or probabilistic modeling. This platform caters to a diverse range of users, including brand marketers, advertising agencies, publishers, and analytics teams across multiple industries such as financial services, healthcare, retail, insurance, B2B, home services, travel, education, and media. Semcasting is particularly beneficial for organizations looking to enhance their marketing strategies through precise audience targeting and measurement capabilities. It serves as a vital tool for identifying anonymous website visitors and ad exposures, onboarding and activating first-party CRM and prospect data, and increasing addressability in CTV and walled-garden platforms. Key features of Semcasting include its ability to measure reach, frequency, lift, and outcomes across various channels, providing users with comprehensive insights into their marketing performance. The platform also supports audience enrichment, allowing organizations to enhance their customer and audience data with household, people-based, and B2B2C attributes. This capability is crucial for businesses aiming to create more personalized and effective marketing campaigns that resonate with their target audiences. Moreover, Semcasting prioritizes privacy and compliance, adhering to standards such as SOC 2 Type II, HITRUST CSF, HIPAA, CCPA, GDPR, and NAI. This commitment to privacy ensures that organizations can utilize the platform's capabilities without compromising the security and confidentiality of their data. By offering a privacy-first solution, Semcasting stands out in the identity resolution landscape, enabling organizations to navigate the complexities of modern marketing while maintaining compliance with evolving regulations.

Average Rating: 4.6/5.0

Total Reviews: 4

Who Is the Company Behind Semcasting?

  • Seller: Semcasting
  • Company Website:
  • Year Founded: 2009
  • HQ Location: North Andover, US
  • LinkedIn® Page: www.linkedin.com
    38 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About Semcasting?

AI-generated summary from verified user reviews

Pros
  • Users value the automatic audience creation feature of Semcasting, simplifying the process of campaign setup.
  • Users appreciate the automatic audience creation by Semcasting, enhancing their programmatic advertising campaigns efficiently.
  • Users appreciate the automation capabilities of Semcasting, which enhance targeted advertising through effective customer profiling.
  • Users commend the responsive customer support of Semcasting, ensuring timely assistance with any issues encountered.
  • Users value the ease of use of Semcasting, allowing effortless audience creation and seamless customer support.
Cons
  • Users find the difficult learning curve challenging, hindering their ability to optimize campaigns effectively and determine ROI.
  • Users find the inadequate analytics of Semcasting challenging, as it hampers their ability to optimize campaigns effectively.
  • Users find the lack of clear conversion tracking challenging, hindering precise campaign adjustments and ROI measurement.
  • Users face segmentation issues that hinder accurate tracking of clicks and ROI for their advertising campaigns.

What Are Recent G2 Reviews of Semcasting?

What Are G2 Users Discussing About Semcasting?

Bombora Audience Solutions

When it comes to reaching your B2B audiences online, Audience Solutions connects all the pieces. From reaching business decision makers and executing Account Based Marketing strategies to syndicating it over to your preferred media activation partners, Bombora helps you do it all.

Average Rating: 4.0/5.0

Total Reviews: 4

Who Is the Company Behind Bombora Audience Solutions?

  • Seller: Bombora
  • Year Founded: 2014
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    226 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 25% Large

What Do G2 Reviewers Say About Bombora Audience Solutions?

AI-generated summary from verified user reviews

Pros
  • Users value the efficient targeting capabilities of Bombora, enabling effective audience engagement through its integrations.
  • Users value the always-on integrations of Bombora, allowing efficient targeting of in-market audiences for ABM.

What Are Recent G2 Reviews of Bombora Audience Solutions?

What Are G2 Users Discussing About Bombora Audience Solutions?

Alliant

Alliant delivers consumer segmentation solutions that help marketers identify their top prospects and customers.

Average Rating: 4.8/5.0

Total Reviews: 2

Who Is the Company Behind Alliant?

  • Seller: Alliant
  • Year Founded: 2002
  • HQ Location: Atlanta, Georgia, United States
  • LinkedIn® Page: www.linkedin.com
    139 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Alliant?

AI-generated summary from verified user reviews

Pros
  • Users find Alliant to be user-friendly and well-organized, making it easy to create custom audiences.
  • Users appreciate the high-quality first-party data of Alliant, noting its user-friendly design and strong privacy commitment.
  • Users value the strong privacy focus of Alliant, gaining trust through its commitment to compliance standards.
Cons
  • Users note the limited self-service options in Alliant, feeling dependent on account managers for setup and optimization.
  • Users find Alliant not user-friendly, facing challenges with its slow learning curve and limited self-service options.

What Are Recent G2 Reviews of Alliant?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated May 6, 2026