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Lotame Spherical Platform Reviews & Product Details

Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com

Seller

Lotame

Languages Supported

German, English, French, Spanish

Product Description

• Actionable Customer Intelligence: Bring together your known and unknown first-party customer data for maximum benefit. Tap into built-in analytics to inform personalization, fuel audience growth markets, and inspire smarter planning. • Data Informed Audiences: Use flexible audience building to enrich and scale your first-party data. Access machine learning modeling, lookalike tools, and a trusted, global data marketplace for audience expansion, acquisition, and ROI. • Identity Powered Activation: Easily extend your audiences anywhere you need — campaign delivery, data visualization, revenue generation and more. Safeguard your addressable advertising and measurement needs with the market leader in identity.

Overview by

Danielle Smith

Discussions

Lotame Spherical Platform Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

12 months

View More Pricing Information

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Lotame Spherical Platform Media

Lotame Spherical Platform Demo - Lotame Platform Homepage

Here's a snapshot of Lotame's Spherical platform homepage.

Lotame Spherical Platform Demo - Lotame Analytics Summary Dashboard

Bring together your known and unknown first-party customer data for maximum benefit. Tap into built-in analytics to inform personalization, fuel audience growth markets, and inspire smarter planning.

Lotame Spherical Platform Demo - Analytics Discovery Dashboard

Here's a snapshot of Lotame's Analytics Discovery Dashboard.

Lotame Spherical Platform Demo - Lotame's Audience Builder

Here's a snapshot of Lotame's Audience Builder. Use flexible audience building to enrich and scale your first-party data. Access machine learning modeling, lookalike tools, and a trusted, global data marketplace for audience expansion, acquisition, and ROI.

Lotame Spherical Platform Demo - Lotame Central

Lotame Central is a client hub for data-empowered success! With Lotame Central, we’ve expanded our customer service with more features, functionality, and easy access to everything clients need in ONE convenient place!

Lotame Spherical Platform Reviews (116)

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Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

11/19/2021

"Continuous Partnership"

4.5/5

What do you like best about Lotame Spherical Platform?

How Lotame is always open to evolve with industry's and our company's changes. They always provide full support and open discussions and tools for us to learn from. Review collected by and hosted on G2.com.

What do you dislike about Lotame Spherical Platform?

We could use more Canadian specific marketplace data providers, and more privacy support. Also APR can be more detailed and in depth. Review collected by and hosted on G2.com.

Gloria Imelda I.

Líder de diseño, publicidad y marketing digital

Mid-Market (51-1000 emp.)

5/31/2022

"Lotame, the perfect companion for your company's digital marketing strategies."

5/5

What do you like best about Lotame Spherical Platform?

Lotame accompanies us daily to have our audiences mapped, these same audiences allow us to reach our customers better, segment more effectively, and understand the behaviors of those audiences. Review collected by and hosted on G2.com.

What do you dislike about Lotame Spherical Platform?

The union with media agencies with Lotame is often weak, as the agencies fail to integrate into the process, often because they have their own ways of creating audiences. Review collected by and hosted on G2.com.

Recommendations to others considering Lotame Spherical Platform:

First, complete all the training sessions. Second, choose an external party for your agencies to manage your audiences. Third, connect the advertising agencies well with Lotame to create better strategies. Fourth, use Lotame to develop digital buyer personas that allow you to make product or service decisions. It is vital for your business to have a 1st party data strategy that enables you to better understand your users and, above all, to implement data-driven campaigns and impact those users with better communication. Review collected by and hosted on G2.com.

What problems is Lotame Spherical Platform solving and how is that benefiting you?

It allows us to have more defined and clear target groups, in addition to understanding the behaviors of our audiences, and we can track them optimally through the dashboard. Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Mid-Market (51-1000 emp.)

6/9/2023

"Lotame Spherical Platform review"

4/5

What do you like best about Lotame Spherical Platform?

As a Data Scientist, I like Data Activation part: Lotame Spherical Platform enables users to activate their audience data across different channels and advertising platforms. This activation has helped us to integrate with various marketing technology solutions, including demand-side platforms (DSPs) and supply-side platforms (SSPs), allowing businesses to reach their target audiences effectively. Review collected by and hosted on G2.com.

What do you dislike about Lotame Spherical Platform?

I feel Data Integration: Integrating data from various sources into the DMP may require additional technical resources and efforts. Ensuring seamless integration and compatibility with existing systems and platforms can sometimes be a challenge. Review collected by and hosted on G2.com.

What problems is Lotame Spherical Platform solving and how is that benefiting you?

.Audience Segmentation and Targeting: This platform enables us to segment the audiences based on various criteria, such as demographics, interests, behaviors, and more. This helps in creating targeted marketing campaigns and personalized content for specific audience segments, improving the effectiveness of advertising and engagement efforts. Review collected by and hosted on G2.com.

Verified User in Automotive

Mid-Market (51-1000 emp.)

4/27/2022

"Great platform for audience management/analytics"

4.5/5

What do you like best about Lotame Spherical Platform?

How easy it is to create audiences, and manage them. Review collected by and hosted on G2.com.

What do you dislike about Lotame Spherical Platform?

I don't find anything i dislike. Perhaps the lack of breakdown of users per site for an audience Review collected by and hosted on G2.com.

Jason W.

Commercial Director

Mid-Market (51-1000 emp.)

11/19/2021

"Fantastic product and service"

5/5

What do you like best about Lotame Spherical Platform?

I appreciate personalised service offered from day one on our journey to level up our digital offering across our websites. Significant thanks to Alfonso and David. Review collected by and hosted on G2.com.

What do you dislike about Lotame Spherical Platform?

Nothing. I highly recommend using Lotame Review collected by and hosted on G2.com.

Recommendations to others considering Lotame Spherical Platform:

You will not regret using this for your business if you are a publisher to monetise your website. Review collected by and hosted on G2.com.

What problems is Lotame Spherical Platform solving and how is that benefiting you?

Helping our advertisers reach their intended audiences translates into better performance. Review collected by and hosted on G2.com.

Jess T.

Audience analyst

Enterprise (> 1000 emp.)

11/22/2021

"Ease of use"

4.5/5

What do you like best about Lotame Spherical Platform?

Efficient UI compared to other platforms. Improvement in analytics to ease reporting Review collected by and hosted on G2.com.

What do you dislike about Lotame Spherical Platform?

Would like if forecasting in the audience builder would let you do multiple at once Review collected by and hosted on G2.com.

Sok V.

Director of Digital Strategy

Mid-Market (51-1000 emp.)

12/29/2022

"Lotame is a true partner who works with you for customized solutions to grow together."

5/5

What do you like best about Lotame Spherical Platform?

Lotame's audience management solution really helps you drill down into analytics enriched with 3rd party data so the data is truly actionable. Review collected by and hosted on G2.com.

What do you dislike about Lotame Spherical Platform?

The only thing lacking is an ability to perform for advanced Boolean queries on the data in the Analytics report as well as being accessible via API. Review collected by and hosted on G2.com.

Verified User in Publishing

Mid-Market (51-1000 emp.)

5/3/2023

"Lotame Review"

4.5/5

What do you like best about Lotame Spherical Platform?

the ease of using the platform, very easy to do day to day tasks in an audience analyst job. Review collected by and hosted on G2.com.

What do you dislike about Lotame Spherical Platform?

The analytics can be (often) static. e.g every demo is female skewed on our 1st party even sport & football which does not correlate in our GA Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

2/1/2023

"Improve Your Marketing By Powering Your Customer Data"

5/5

What do you like best about Lotame Spherical Platform?

Lotame allows our marketing team to utilize the strength of our customer's data and enhance it to drive a higher ROI for our marketing campaigns. They make activating your data as easy as possible for all of our channels. Review collected by and hosted on G2.com.

What do you dislike about Lotame Spherical Platform?

Like many data platforms, Lotame is trying to shift with data privacy and 1st party data gaining in criticality. The best part of this challenge is that Lotame has aggressively enhanced its offering to address these concerns. Review collected by and hosted on G2.com.

Vincenzo A.

Global Programmatic Associate Director

Enterprise (> 1000 emp.)

11/11/2022

"Very detailed and useful"

4.5/5

What do you like best about Lotame Spherical Platform?

The opportunity to create audiences in a simple way, teams are always available to discuss targeting opportunities and the direct integration to DSPs makes it easier to leverage the data agreed Review collected by and hosted on G2.com.

What do you dislike about Lotame Spherical Platform?

Perhaps it would be good to have more integration of the Panorama ID into audience segments directly rather than using PMPs, if possible obviously, that would make it even easier for our markets to test new solutions Review collected by and hosted on G2.com.