--- title: Lotame Spherical Platform Reviews meta_title: 'Lotame Spherical Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 117 reviews by the users' company size, role or industry to find out how Lotame Spherical Platform works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 117 scale: '5' date_modified: '2026-06-21' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Lotame Spherical Platform Reviews **Vendor:** Lotame **Category:** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Average Rating:** 4.3/5.0 **Total Reviews:** 117 ## About Lotame Spherical Platform Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com ## Lotame Spherical Platform Reviews ### 1. All round great DMP **Rating:** 5.0/5.0 stars **Reviewed by:** Claire G. | Director of Commercial Operations and Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Lotame Spherical Platform?** The team that supports the product are publisher focused, they work to deliver solutions that meet publishers needs whilst keeping up to date with changes in the industry **What do you dislike about Lotame Spherical Platform?** It can be sometimes a little slow to deliver new features but the industry is changing so quickly it is something affecting all DMPs **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Monetising our first party data, providing insights to our advertisers ### 2. High quality DMP with great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Lotame Spherical Platform?** When we approached Lotame with our unique use case, they were very open to understanding our needs. Through their excellent onboarding and support team, we've been able to take advantage of our first party data and see real profits. Most importantly, they were able to work with our start-up budget and provide world class data at affordable pricing. **What do you dislike about Lotame Spherical Platform?** Our experience with Lotame has been extremely positive, no complaints! **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Lotame is helping us prepare for a cookieless world. In doing so we have begun the journey of futureproofing our business for the new advertising landscape that awaits us. ### 3. Great Partners! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2021 **What do you like best about Lotame Spherical Platform?** Our team at Lotame is responsive and helpful. They are proactive in sharing industry changes that might impact us. Their dashboard is relatively easy to use, and we can train new members quickly. **What do you dislike about Lotame Spherical Platform?** The dashboard has room for improvement, and we're looking forward to the upgrades in the coming future. A description of how the audiences differ from one provider to the next would be helpful. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** We have more visibility and control over the audiences that our clients are looking to reach. We can also see how they stack up against our first-party audiences. ### 4. Superior Customer Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Lotame Spherical Platform?** My Lotame support team, namely Lana Warner and the rest of her team, is so personable, proactive, and genuinely interested in providing me with top-of-the-line assistance at the drop of a hat. I can't recommend their customer service enough! **What do you dislike about Lotame Spherical Platform?** Transparency into Lotame's 3rd party data providers used to be cumbersome to locate since it is not provided at the segment level but rather at the data provider level. Things are much better on this front recently, and I look forward to seeing more clarity into this area! **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Intelligent audience targeting to align with marketplace demands. ### 5. Lotame is a user-friendly platform that allows for the quick activation of audiences. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2022 **What do you like best about Lotame Spherical Platform?** Friendly platform, most questions can be resolved through the documentation or with the support team. **What do you dislike about Lotame Spherical Platform?** For exceptional cases, the support team sometimes could not resolve. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Construction of a portfolio of activatable audiences in the main monetization channels of publishers ### 6. Lotame & Palace Resorts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Lotame Spherical Platform?** The service is very good, and the platform is also very useful. **What do you dislike about Lotame Spherical Platform?** Sometimes the processes are a bit slow, I suggest that the training and the approach to the platform be faster. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Direct analysis of 1st party data audiences and acquisition of new users, as well as an overview of cookieless. ### 7. Forward-thinking product, great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Lotame Spherical Platform?** Lotame's team worked very hard with our agency to ensure we set up the DMP properly. They've also supported us with our strategy for cookie-less and have really helped us understand how Panorama ID can be utilized with our clients. **What do you dislike about Lotame Spherical Platform?** As with any platform, there is a learning curve to understand all of the bells and whistles that the tool provides. Lotame's team is very helpful with trainings. **Recommendations to others considering Lotame Spherical Platform:** Consider your 1PD strategy and how Lotame will fit in **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Audience insights, 1PD collection, testing audiences not available in DSPs/social platforms ### 8. Good **Rating:** 3.5/5.0 stars **Reviewed by:** Joey W. | Director, Digital Marketing and Martech, Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Lotame Spherical Platform?** The audience platform is easy to use and with many attributes to select **What do you dislike about Lotame Spherical Platform?** I found that it doent have enough HK data and mobile data, so the limited impression per package has limited the usage **What problems is Lotame Spherical Platform solving and how is that benefiting you?** only limited impressions within the package. Eyeota is one cost for unlimited usage ### 9. Lotame: A reliable innovator in the face of industry headwinds **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Lotame Spherical Platform?** The platform has been consistently reliable for a very long time. Recently Lotame has focused on innovating to create solutions around identity and targeting as third-party identifiers become less commonly available. **What do you dislike about Lotame Spherical Platform?** The company has experienced some turnover the last few years but this has not had a huge impact. **Recommendations to others considering Lotame Spherical Platform:** While not the newest vendor providing first-party data capabilities, Lotame is a reliable partner and has been for many companies for many years. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Publisher audience targeting using both first party and third party data. ### 10. Good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2022 **What do you like best about Lotame Spherical Platform?** Pretty Intuitive Audience builder and UX in general **What do you dislike about Lotame Spherical Platform?** For some functionalities would be great to have direct links/tutorials directy related **What problems is Lotame Spherical Platform solving and how is that benefiting you?** We build up mainly audiences, and now we are trying to enhance usage on campaign. We sell and share audiences to 3rd parties and to our DSP seat. ### 11. Lotame delivers on their promises **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Lotame Spherical Platform?** The technical support team has made my work as a developer so much easier. Also the documentation of their API is excellent, very well written with many helpful examples. **What do you dislike about Lotame Spherical Platform?** The only thing they could improve would be documentation of what settings of the API interaction has to be changed by them. There were rare moments when I was trying to interact with the API only to find out that they had to enable something in their system first. These were minor hickups, that I wouldn't have mentioned if it wasn't for this review platform requiring me to include what I disliked. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** I was developing a WordPress integration plugin that interacts with Lotame's JS API. The whole experience was very much easy sailing, thanks to their online API documentation. ### 12. it is very intuitive **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Lotame Spherical Platform?** it is very easy to search for new audiences **What do you dislike about Lotame Spherical Platform?** nothing in particular, we are very pleased **Recommendations to others considering Lotame Spherical Platform:** You need to be constantly learning **What problems is Lotame Spherical Platform solving and how is that benefiting you?** We are describing the real world with the behaviors in the digital world ### 13. Excellent service **Rating:** 4.0/5.0 stars **Reviewed by:** Μαρίνα . | Programmatic & Biddable media Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2022 **What do you like best about Lotame Spherical Platform?** The client service the performance of our data segments PDX **What do you dislike about Lotame Spherical Platform?** we would like to have dipper data layering with keywords **What problems is Lotame Spherical Platform solving and how is that benefiting you?** it is straightforward to sell our data It is easy to use and more attractive UI ### 14. Lotame has helped enhance our audience building capabilities. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2022 **What do you like best about Lotame Spherical Platform?** The UX is simple, clean, and easy to learn. **What do you dislike about Lotame Spherical Platform?** The only downside is when the UX changes and I am left to re-discover how to navigate the platform. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** We are ensuring that we are targeting in-market shoppers in the automotive space. ### 15. Great DMP tools for publisher **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Lotame Spherical Platform?** It is an easy tool to build audiences with useful analytic features. It also provides insights to improve campaign performance. The PDX syndicate feature offers a simple way to monetize our audience for clients. **What do you dislike about Lotame Spherical Platform?** The UI has a lot of sections and features which need some time to understand the details and meaning, especially for new users. The Lotame team is helpful for the training and support, so it just takes time but is not a big problem. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Collect first-party user data from our inventory and offer user segment targeting solutions for our clients. It adds value to our ad inventory and creates sales opportunities. ### 16. Lotame DMP is great **Rating:** 4.5/5.0 stars **Reviewed by:** Karl H. | SVP - Digital Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Lotame Spherical Platform?** Audience builder capabilities and exporting. **What do you dislike about Lotame Spherical Platform?** Not much to dislike. If you are looking for a simple to use DMP, Lotame is great **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Exporting or audience capabilities not found with our other platforms ### 17. Happy with Lotame as a Product and Service ! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2021 **What do you like best about Lotame Spherical Platform?** The Team at Lotame are always on hand to help with any new requests/queries and the DMP product allows us to maximise our 1st party data to the fullest. **What do you dislike about Lotame Spherical Platform?** The platform UI could be better. I think it can be improved and be made more intuitive. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Able to monetise our 1st party Data. They have their own ID solution in a world without 3rd party cookie. ### 18. Likely - good support team **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2022 **What do you like best about Lotame Spherical Platform?** segments are easy to build support team is good via email or ticket base regular product updates **What do you dislike about Lotame Spherical Platform?** The support documentation could be more simplified for intergrations into SSP's and DSP's **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Monetizing 1st party date for clients and building creating segments for these. ### 19. Using Lotame to build 1P audiences **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Lotame Spherical Platform?** The platform is easy to navigate, though of course you need to understand what certain terms mean. The client success team is a big help. **What do you dislike about Lotame Spherical Platform?** It's not Lotame's fault, of course, but now I see that we need to fix how we tag our articles first to maximize Lotame. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Creating 1P audiences to improve CTRs of display ads. We've seen better CTRs vs. not using Lotame audiences. ### 20. Easy to use, good support, only drawback is the traders complete the billing but that is SOP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2022 **What do you like best about Lotame Spherical Platform?** Variety of segments and data partners availabile **What do you dislike about Lotame Spherical Platform?** I don't think the user counts are USERS (unique) but device IDs **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Les sstacking in the DSPs ### 21. Effective Audience Data & Excellent Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Lotame Spherical Platform?** Lotame solutions make our inventory premium and enrich our first-party data. Customer service is superb from set-up, training to utilization. **What do you dislike about Lotame Spherical Platform?** I don't encounter any unresolved issues so far. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Addressability issues post cookie era. Lotame is beneficial on the improvement of our digital campaigns and user engagement ### 22. Long-term partner, Lotame. **Rating:** 4.0/5.0 stars **Reviewed by:** Joy R. | SVP, Global Strategy & Partnerships, Enterprise (> 1000 emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Lotame Spherical Platform?** I am impressed with our long-term business partnership and working with a world-class team. **What do you dislike about Lotame Spherical Platform?** I have not had an experience where I dislike any features/functions. **Recommendations to others considering Lotame Spherical Platform:** n/a **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Lotame consolidates industry data for measurement and targeting; they make it easy and integrate with other tools seamlessly. ### 23. Super easy and straight forward **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2022 **What do you like best about Lotame Spherical Platform?** Audience creation and audience overall analytics **What do you dislike about Lotame Spherical Platform?** Audience list page table arrangement is very difficult to customize **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Providing extra layer of targeting for the clients ### 24. The best customer experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Lotame Spherical Platform?** I love the team that I work with. They are so knowledgeable and always help resolve issues from start to finish. **What do you dislike about Lotame Spherical Platform?** I really don't have anything I dislike about the platform or the team, the resources are endless. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** If the client is looking for a particular segment, we can just build it in Lotame or Lotame will give their recommendation on set up. ### 25. The most innovative technology **Rating:** 5.0/5.0 stars **Reviewed by:** Bruno Pompeu C. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Lotame Spherical Platform?** Provide additional details on the types of customer behavior data that can be requested, including cross-referenced information from all data providers in their marketplace. They have introduced the User ID technology, which will offer more opportunities to utilize both third-party and first-party data in my client's campaign, minimizing data loss in a cookieless environment. **What do you dislike about Lotame Spherical Platform?** When using multiple accounts, such as child accounts, there isn't a dashboard that allows me to see what's happening in each account at a level where I can review and make decisions. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** To understand more about the campaign results by bringing customer behavior to generated insight in real time and to be able to deliver this data across browsers, channels, and platforms. ### 26. Great innovation, very good client service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Lotame Spherical Platform?** The fact that they innovate a lot look at the future, and communicates well with their partners about this innovation **What do you dislike about Lotame Spherical Platform?** The strategy used to be unclear, with a missing marketing. Things are much better on this area since a year or so **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Better monetization of the data thanks to a very good connection with the market ### 27. Data made easy **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek D. | Business Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2020 **What do you like best about Lotame Spherical Platform?** Lotame interface is the most user friendly UI I've seen. Another best part of using Lotame is the sales/tech support I received. It is so satisfying to know, that you can reach out to them at any point of time and they'll help you with the best solution. Kudos to Saurabh and team for such seamless support. Also, the integration process is very easy. Not too much of brainstorming in order to collect data. The rule based data collection also helps to collect data without too many manual interventions. **What do you dislike about Lotame Spherical Platform?** The terminology and the hierarchy of the workflow is not very helpful and rather they confuse a lot. That is the biggest downside for me. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Here are the problems and solutions that Lotame solved 1) Understanding 1st party audiences - audience insight report have really helped in understanding the first party data which made media buying more efficient. 2) Reaching out to my audience - the seamless integration with DSP and other media buying platform helped deliver effectively. ### 28. Great 3rd party partner **Rating:** 5.0/5.0 stars **Reviewed by:** Iván S. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2020 **What do you like best about Lotame Spherical Platform?** There are a lot of diferent segments to use **What do you dislike about Lotame Spherical Platform?** Complex to pair with other DSPs to buy that data **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Activate audiences mapping direct to our dsp platforms ### 29. Investment Return **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha A. | Senior Accountant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2019 **What do you like best about Lotame Spherical Platform?** It is very helpful for our business especially in reaching KPIs of our campaigns and bringing good business to the company **What do you dislike about Lotame Spherical Platform?** The strict payment terms that it stopped our access before **Recommendations to others considering Lotame Spherical Platform:** More trainings for better user experience **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Usually we use it if campaigns are not pacing properly. And when we use Lotame data, we are able to achieve proper KPIs and targeting. ### 30. Lotame excels at enabling sales! **Rating:** 5.0/5.0 stars **Reviewed by:** Chris S. | Business Development Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Lotame Spherical Platform?** The support we get from our partners at Lotame is unparalleled. They've assisted us in training our sales staff as well as kept us up to date on cutting-edge development in the data space. With an ever-changing digital landscape, we wouldn't be able to do what we do without Lotame's partnership and support. They go above and beyond to enable our sales folks with the best data that exists. And the insights they provide have taken our product offering to the next level. **What do you dislike about Lotame Spherical Platform?** There really are no downsides to our partnership. They've worked with us to develop new ways to identify and attack new ways to deliver our messages. **Recommendations to others considering Lotame Spherical Platform:** There is more data available than you'll know what to do with. Work with their awesome team to understand and dissect the data you need. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Lotame has helped us revolutionize how we identify, target and deliver ad campaigns to highly engaged audiences. Their data insights have not only improved our campaigns, but given us an added, and important, layer of data that we can share with our clients. ### 31. Great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Panagiotis L. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Lotame Spherical Platform?** My experience with the customer support is always excellent. I get comprehensive responses to all my questions and troubleshooting on a timely manner which in most of the cases resolve any issues I might be facing, technical or conceptual. **What do you dislike about Lotame Spherical Platform?** I'd like more engagement in terms of support, not necessarily for troubleshooting where support is excellent, but also for applying best practices on specific use cases and campaigns I am running. I'd also like some features to be more automated, for example the re-activation of an audience that might have expired. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Lotame allows us to collect and categorize our audiences based on how they engage with the campaigns we run as a publisher. It provides great insights on overlapping audiences, affinities between targeted audiences from different campaigns, but also the relation between our targeted audiences and the general behaviour they exhibit on the platform. ### 32. Nice support staff **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2020 **What do you like best about Lotame Spherical Platform?** They keep improve themselves to make it better **What do you dislike about Lotame Spherical Platform?** I would like data to be processed faster than 1 day **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Getting to know audience who visit website deeper than analytics ### 33. The platform is really user friendly and their analytics are the best we use. **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah H. | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Lotame Spherical Platform?** Its user friendly interface and its graphics for analytics is easy to export for sales pitches **What do you dislike about Lotame Spherical Platform?** There is so many data sources which is great but it would be great for us to have more information on them if it was possible. Maybe sessions with their data partners to learn about their data collection points **Recommendations to others considering Lotame Spherical Platform:** Brilliant for any analysts **What problems is Lotame Spherical Platform solving and how is that benefiting you?** We use Lotame day to day to complete sales pitches and create client friendly material, which is crucial to our jobs ### 34. Great customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2020 **What do you like best about Lotame Spherical Platform?** Our account manager and the tech support team are always helpful. **What do you dislike about Lotame Spherical Platform?** It is not very user friendly and not easy to navigate. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Collecting audience data ### 35. Long lasting but constantly evolving partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2020 **What do you like best about Lotame Spherical Platform?** Consultative and flexible partnership. Best-in-class support. Platform and team cater for all levels of user experience and expertise. **What do you dislike about Lotame Spherical Platform?** Small latency with data appearing in UI. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Understanding our users and monetising data. ### 36. Great tool to harness valuable data we collect everyday and to activate this data for advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy N. | Youtube Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Lotame Spherical Platform?** Lotame has helped us greatly to incorporate data driven strategies to make our advertising products so much more impactful. **What do you dislike about Lotame Spherical Platform?** Pricing is steep for developing markets. **Recommendations to others considering Lotame Spherical Platform:** Client servicing team is extremely helpful, don't be afraid to reach out if you have any pressing questions related to Lotame. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** We've been able to create bespoke audiences tailored to client's requirements, optimizing performance in a seamless manner. We've been able to run more targeted and better performing campaigns. ### 37. A DMP that works for our needs! **Rating:** 4.5/5.0 stars **Reviewed by:** Chuck S. | Web Services Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Lotame Spherical Platform?** Lotame has created a very easy to use DMP technology that works for our company, allowing us the ability to target campaigns in a very granular fashion using third party data. Given the fact that our methodology is a little different from most, Lotame has worked with us every step of the way to meet our specifications. **What do you dislike about Lotame Spherical Platform?** Billing (sorry Maria, LOL!). We do have to reconcile our campaigns to report usage instead of there being an automated solution for this. **Recommendations to others considering Lotame Spherical Platform:** A very easy to use, out of the box solution for data management. Lotame provides fantastic support every step of the way integrating this solution into your tech stack. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Prior to implementing the Lotame solution, we did not have a way to target specific audiences based on a given set of parameters. Using Lotame's third party data has allowed us create very specific targeted campaigns that meet the exacting standards of our customers while eliminating wasted impressions. ### 38. Lotame - a family company **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Lotame Spherical Platform?** The business reps on the lotame side are some of the best. They are constantly there to assist and help out. In addition, there have been constant updates and innovations to the tool. With the changes to meet our demands as well as the self reflection, this team is well suited for the future. **What do you dislike about Lotame Spherical Platform?** There is nothing that I strongly dislike. Originally the visuals were a little clunky, but the team took the feedback and ran with it, changing everything to better suite the clients needs. **Recommendations to others considering Lotame Spherical Platform:** I strongly recommend meeting with the folks who work at Lotame. They treat you like family and go the extra mile consistently in order to meet the needs of the client **What problems is Lotame Spherical Platform solving and how is that benefiting you?** We have a complete system to monitor digital behaviors, audiences, and a common connection point for many systems. ### 39. Lotame will make the best of any structured data **Rating:** 4.5/5.0 stars **Reviewed by:** Hassan S. | Data Management Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Lotame Spherical Platform?** The variety of data segments, and the easy way to use it. **What do you dislike about Lotame Spherical Platform?** As a Data analyst, using LOTAME meets all the business needs, and there is nothing to dislike about it. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Faster and accurate business decisions based on real analyzed data. ### 40. Outstanding Customer Service and Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2020 **What do you like best about Lotame Spherical Platform?** Flexibility of the UI + amazing customer service support **What do you dislike about Lotame Spherical Platform?** I can't think of anything in specific at the moment. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Democratizing the segment creation process across our teams ### 41. Good DMP for 1st party and 3rd party audiences **Rating:** 4.5/5.0 stars **Reviewed by:** Rob S. | Yield Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Lotame Spherical Platform?** Lotame has great customer service and they have a robust platform, capable of handling all our needs. **What do you dislike about Lotame Spherical Platform?** The capabilities of the platform are vast, so it sometimes is difficult to figure out how everything fits together. However, after using the platform for several years, all the different levers are there to give you more control. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** We're creating 1st party segments and serving advertising based on those segments. We also purchase 3rd party segments (Lotame has a vast marketplace) and serve ads to those. ### 42. I Love Lotame! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Lotame Spherical Platform?** I like the flexibility to build audiences and gather insights. I also love the constant push for innovation and new products. Customer service is top notch as well! **What do you dislike about Lotame Spherical Platform?** Nothing comes to mind. Even minor annoyances with UI and such are often addressed via future updates. The team is constantly very receptive to feedback which is great for custom solutions **Recommendations to others considering Lotame Spherical Platform:** Do it! Fantastic products and even better customer service! **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Data usage is #1. We are using data much more efficiently now that we have a DMP for 1st party data + the ability to combine 1st and 3rd in unique ways. New benefit is giving clients an in-depth story about their brands via the vast array of insights tools. ### 43. I create audiences within Lotame for local dealerships across Canada based on our AutoTrader website **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2019 **What do you like best about Lotame Spherical Platform?** The UI is very user friendly. Also, the way we can push the audiences to the various platforms, is easy. **What do you dislike about Lotame Spherical Platform?** It can take a long time to find the behaviors within the audience. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** There is a large discrepancy between our Lotame click and impression trackers compared to the native platforms. ### 44. Great customer service and product vision **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Lotame Spherical Platform?** The customer service and product vision at Lotame is excellent. **What do you dislike about Lotame Spherical Platform?** Lotame nickels and dimes us a bit much and the audiences sometimes take a long time to populate. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** We use Lotame for digital audience targeting. ### 45. Complete platform for data control. **Rating:** 4.5/5.0 stars **Reviewed by:** Edward L. S. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2019 **What do you like best about Lotame Spherical Platform?** Lotame is an ideal tool, to keep track of all types of data, which are acquired when carrying out all kinds of campaigns or studies, aimed at different types of sectors and people, in this way you can create reports, made from a Wide database, detailed, with all kinds of segmentation. **What do you dislike about Lotame Spherical Platform?** The application can be saturated, when performing high capacity jobs, I do not know if this is due to an exaggerated consumption of equipment resources, where it is running, or are simply failures of the program, this can cause delays in the delivery of reports. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** The segmentation of the different campaigns and studies carried out, can be fully developed, differentiating our project, to a smaller percentage of people, but with a much broader scope of acceptance. ### 46. Lotame **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2019 **What do you like best about Lotame Spherical Platform?** Help publishers , marketers and agencies find new customers. It increases engagement and growth of revenue through audience data. **What do you dislike about Lotame Spherical Platform?** It's only suitable for computer literate persons who are in New error of technology. Both the company and the customer's must have an access to computer or smart phones to use it. **Recommendations to others considering Lotame Spherical Platform:** It's innovative and a trusted data solution company for global enterprise. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Increasing the number of customers to ease increase in production. ### 47. Lots of great features, trouble U/X **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2018 **What do you like best about Lotame Spherical Platform?** Data storage, and accessibility. The ability to take this data and push/port it to DBM or Facebook makes this tool very worthwhile. **What do you dislike about Lotame Spherical Platform?** Cumbersome interface. Multiple selection is tricky. **Recommendations to others considering Lotame Spherical Platform:** It works well with most marketing channels and recently connected with social networks. This will help greatly with Facebook/Instagram. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** The business problem is tracking website usage. Lotame allows us to collected behavioral data and funnel it into folders for later use. It allows us to combine this data with other forms of data from data partners. ### 48. Great Platform and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Laura G. | Data Architect, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2018 **What do you like best about Lotame Spherical Platform?** It's easy to use. How easy it is to create audiences. **What do you dislike about Lotame Spherical Platform?** I can't get the audience immediately, the data generation takes between 24 and 48 hours. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** It is useful to gather information about the behavior of users on the website or the campaigns of our clients. We can recognize other potential profiles ### 49. Flexible and Powerful **Rating:** 4.5/5.0 stars **Reviewed by:** Jim C. | Director, Online Advertising and Operations, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2017 **What do you like best about Lotame Spherical Platform?** We're new to DMPs. Lotame worked with us to meet our needs. Didn't try to oversell us, and was there every step of the way during integration. 3 months in and we're already confident users of the platform (while knowing that there is a lot more to explore) **What do you dislike about Lotame Spherical Platform?** So far, there's nothing really to report. There have been no major outages, support times have always been fast, and everyone has been great to talk to. **Recommendations to others considering Lotame Spherical Platform:** Lotame is willing to scale with the size of your company - we're not the biggest fish. Lotame worked with us to find a solution that was right for us - other DMPs we looked into were not willing to do that. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** we're looking to get a better insight into who our customers are, what are they looking at, and how can we reach them more effectively. Lotame is helping with all of this. ### 50. Lotame DMP is Most Evolved and Connected System **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2017 **What do you like best about Lotame Spherical Platform?** Like the look and feel of the Lotame Portal. Also, it has awesome learning center. Audience profile report gives good insights of audience. Audience creation is also very minimal steps. It has seemless integration with all major DSPs like DoubleClick, MediaMath, etc. **What do you dislike about Lotame Spherical Platform?** There is still scope of improvement in APR report. Apart from existing APR report need some data against 3rd party data which will directly fetch the information about audience interest/affinity across different segments. Automated reports may enhance the operations **Recommendations to others considering Lotame Spherical Platform:** It is useful and has good network of third-party data. **What problems is Lotame Spherical Platform solving and how is that benefiting you?** Gather all audience data at one platform and reach them with different communications. Also, APR audience insights for more enhanced campaigns for better conversions/leads for clients. ## Lotame Spherical Platform Discussions - [Can I use my data in other platforms or DSPs?](https://www.g2.com/discussions/can-i-use-my-data-in-other-platforms-or-dsps) - 1 comment, 1 upvote - [What does the word "Lotame" mean?](https://www.g2.com/discussions/what-does-the-word-lotame-mean) - 1 comment, 1 upvote - [How does lotame collect data?](https://www.g2.com/discussions/how-does-lotame-collect-data) - 1 comment - [What is lotame?](https://www.g2.com/discussions/what-is-lotame) - 2 comments - [View Lotame Spherical Platform pricing details and edition comparison](https://www.g2.com/products/lotame-spherical-platform/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-02+22%3A04%3A23+-0500&secure%5Bsession_id%5D=e656e158-e94b-4919-a1f3-15b48d24600d&secure%5Btoken%5D=3c9760b37d6ad0b5d420cac36225255a9fe5ec549653b46bd0f74841a7cde23c&format=llm_user) ## Lotame Spherical Platform Integrations - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) ## Lotame Spherical Platform Features **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling ## Top Lotame Spherical Platform Alternatives - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - 3.9/5.0 (118 reviews) - [Permutive](https://www.g2.com/products/permutive/reviews) - 4.5/5.0 (82 reviews) - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) - 4.0/5.0 (25 reviews)