Semrush Reviews & Product Details

At Activate Digital Media, Semrush is our go-to platform for building and scaling campaigns. The Keyword Magic Tool makes research simple and powerful, helping us uncover growth opportunities fast.

We rely on Position Tracking to give clients transparent performance updates, while the Site Audit pinpoints technical SEO issues quickly and provides actionable fixes. The new AI Visibility reports help us stay ahead in the evolving search landscape.

What we love most is how Semrush connects SEO, content, and PPC into one seamless workflow, saving time and delivering better client results. Review collected by and hosted on G2.com.

While Semrush is incredibly comprehensive, the learning curve for new team members can feel steep due to the wide range of features.

Some reports also take time to load if pulling large data sets. That said, the depth of insights more than makes up for it, and the support resources are very helpful. Review collected by and hosted on G2.com.

What I like most about Semrush is how comprehensive it is as an all-in-one SEO and digital marketing platform. From keyword research and competitor analysis to site audits, backlink tracking, and content optimization, everything is available in one place. The keyword database is extensive and reliable, especially for competitive analysis, and tools like Keyword Gap and Position Tracking are extremely helpful for planning and measuring SEO strategies. The interface is intuitive once you get used to it, and the reports are client-friendly and easy to export. Review collected by and hosted on G2.com.

While Semrush is powerful, it can feel overwhelming for new users because of the sheer number of features and data points. Some metrics, especially traffic and keyword volume estimates, should be used directionally rather than taken as absolute numbers. The pricing can also be high for freelancers or small businesses, and certain advanced features are locked behind higher-tier plans. Additionally, site audit recommendations sometimes require manual validation, as not all suggestions are equally critical. Review collected by and hosted on G2.com.

For me personally the market insights are the most valuable element. While I always take it with a degree of skeptisism having a way to compare and benchmark our performance vs the market and understand where our competitors are winning (or losing) is immensely valuable. Review collected by and hosted on G2.com.

I find the interface can be very tricky to navigate, often even if you have the right access/license it can be hard to navigate to the area you're trying to get to. This may be easier with an enterprise license where we're only using a per user license at the moment. Review collected by and hosted on G2.com.

Keyword research depth – it reveals not only volume, but search intent, keyword difficulty, SERP features, and what competitors are already ranking for. This helps with strategy decisions.

Competitor analysis – you can see instantly what competitors rank for, their paid ads, backlinks, and content gaps. This is a huge time-saver.

Site Audit – very useful. It not only points out problems, but tells you what to fix first and why it’s important.

Backlink tools – easy to monitor new/lost backlinks, toxic backlinks, and compare backlink profiles.

Content & SEO writing tools – very useful for aligning content with search intent and preventing thin or overly optimized content.

Accurate data – not 100% (no tool is), but stable enough to make informed decisions. Review collected by and hosted on G2.com.

What I do not like about Semrush is that sometimes it can be quite pricey, and some of the information, especially the keyword volume and traffic, is not always 100% correct, so you still have to check it with other software. Review collected by and hosted on G2.com.

Semrush is clearly a very powerful and comprehensive SEO platform. It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who use it daily. The depth of features and analytics suggests it’s well-built for advanced use cases. Review collected by and hosted on G2.com.

I resubscribed to Semrush after having used it briefly in the past when I had an assistant helping me. This time, I intended to use it myself as a solo small business owner. Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform effectively.

I contacted customer support almost immediately, explained that I had not used the tool, and asked for a refund. I was polite, transparent, and acknowledged that this was technically a resubscription, even though my previous use had been with help and this was my first attempt to use it independently.

Despite the request being made within two days, my refund was denied because the subscription was month-to-month rather than annual. The case was escalated internally and then closed as “final,” with no reconsideration possible.

While I understand companies have policies, this experience felt particularly rigid given:

• The extremely short timeframe (2 days)

• The lack of actual product use

• The reality that Semrush is heavily marketed to small business owners, despite having a very steep learning curve

This platform may work well for experienced SEO professionals or teams, but in my experience it is not beginner-friendly and not forgiving to solo business owners who quickly realize it’s not the right fit.

I would strongly encourage other small business owners to fully understand the refund limitations before subscribing and to be realistic about whether they truly have the time and expertise required to use this tool effectively. Review collected by and hosted on G2.com.

Semrush is an extremely powerful all in one platform for SEO and answer engine optimization. It gives deep visibility into keyword opportunities, search intent, competitive gaps, and content performance. I especially value the keyword research, competitor analysis, and site audit tools, which make it easier to prioritize work that actually moves rankings and traffic. The data is reliable, the interface is well organized, and it integrates smoothly into both strategic planning and day to day execution. Review collected by and hosted on G2.com.

The biggest downside is the cost, especially for smaller teams or businesses just getting started. Some features also have a learning curve, and it can feel overwhelming at first because there is so much available in the platform. A bit more guidance for new users on which tools matter most by use case would be helpful. Review collected by and hosted on G2.com.

I really like that Semrush is pretty intuitive. Even today, I've never received an onboarding call, and I was able to jump in from day one and use it. It's pretty self-explanatory, whether you've used SEO before or any other SEO tools. The intuitive design allows you to look at it, learn, and just go right on. Starting with entering your website domain, the system guides you through a smart process of exploring strategies for ideas, backlink suggestions, and provides insights about technical SEO. It actually analyzes your website, talks about user experience, and suggests ways to enhance online user interaction, which is awesome. It also helps increase engagement time and provides content ideas, making it very easy to use. It's like having a personal assistant for your SEO campaigns right in your back pocket. Review collected by and hosted on G2.com.

The speed, sometimes when you get in some of the data, you have to wait. When I'm doing multiple campaigns, sometimes I want this information, like, now. In a perfect world, we would have it very quickly. You put it in as fast as the website can load. You would like to have that information, but, I believe they'll get there someday, but it's not there now. Review collected by and hosted on G2.com.

I like that Semrush gives me everything I need in one place, including keyword research, site audits, and rank tracking. The Keyword Magic tool is especially helpful for finding long-tail terms and understanding search intents. I rely heavily on the domain overview and keyword gaps tools to analyze competitor performance and identify areas for improvement in my reports. The clarity of the reports saves me a lot of time. Review collected by and hosted on G2.com.

The platform has a lot of features, so it can feel overwhelming at first. It definitely takes some time to learn how to use everything effectively. Pricing is another downside. Some features are locked behind higher plans, which can be expensive for smaller teams or solo users. Review collected by and hosted on G2.com.

This platform has made blogging an easy task as compared to some years back. It not only provide just one or two feature but a complete pack or suite of features that can make seo optimization, keyword research, traffic analysis a game of clicks. Also i found the competitive analysis like a cherry on the cake that makes the optimization more strong so that the blog can get a top position in the search results on the search engines. I found it very easy to use as i am using it from past few months, also before joining this platform it takes much time to efficiently manage all the optimization for the blog posts, but now most of the tasks are automated and can be done with just few clicks and copy paste. Review collected by and hosted on G2.com.

Properly using all the features requires time for a beginner so this is not a problem this is just an opinion that providing short easy courses in community can help the beginners to get the knowledge of platform from the experts and also it will also boost the knowledge of current users. Review collected by and hosted on G2.com.

Semrush is an incredibly powerful all-in-one marketing suite that makes SEO and competitor analysis both efficient and enjoyable. As an agency, we particularly appreciate how seamlessly it combines keyword research, content optimization, backlink audits, and reporting in one intuitive interface. The data quality is outstanding, and the Local SEO features — including listing management and visibility tracking — have become essential for our daily operations. Semrush helps us not only deliver measurable results for clients but also identify growth opportunities we would otherwise miss. Review collected by and hosted on G2.com.

The only real downside is that the platform can feel overwhelming for new users due to the sheer number of features. Pricing can also be a bit steep, especially when adding multiple modules or users. However, given the depth and reliability of the data, it’s still a very strong value proposition. Review collected by and hosted on G2.com.