Semrush Reviews & Product Details

I use Semrush for many of my SEO projects, and it's a great all-in-one tool for keyword tracking, site audits, keyword research, backlink analysis, and competitor analysis. I get clear insights into technical issues on my websites that other tools like Google Search Console or Screaming Frog can't recognize. My most liked features are Position Tracking and the SEO Writing Assistant. Position Tracking provides a clear understanding of where my keywords are ranking, with an accurate overview of results and rankings. Review collected by and hosted on G2.com.

Sometimes AI overview results are not so accurate, especially when it comes to rankings. Keywords that are ranking in top positions manually sometimes don't get reflected accurately in the AI overview. The AI overview algorithm needs improvement. Also, the initial setup was a little tricky, particularly when tagging keywords based on their category and intent. Review collected by and hosted on G2.com.

What I like best about Semrush is how much I can do in one place. I use it constantly for keyword research, competitor analysis, SEO performance monitoring, content optimization and strategy, and it makes it easy to move from research to action without jumping between tools. Now that there's also a connector within ChatGPT, working with Semrush data becomes even more accessible and easier, allowing me to leverage more data more strategically, and provide more value and better insights to my clients Review collected by and hosted on G2.com.

Funny eoungh, the "comprehensiveness" of Semrush can sometimes feel confusing and overwhelming. There are so many tools and reports that it takes time to figure out which ones are actually relevant for my goals, and I sometimes think I don't even fully utilize everything the software has to offer. Review collected by and hosted on G2.com.

Currently, our company uses SEMRush primarily for local listings management—a feature that represents just a fraction of SEMRush’s full capabilities. As a listings management tool, SEMRush is a decent option, albeit on the more expensive side for comparable tools. It excels at centralizing control, ensuring consistency across multiple listing providers, identifying and suppressing duplicates, and delivering valuable insights.

That said, the tool isn’t without its shortcomings, in my opinion. While it performs well in core areas, there are aspects that could be improved to make it truly stand out among competitors. Review collected by and hosted on G2.com.

As a client using SEMRush exclusively for local listings management, my concerns are focused on that experience. The main challenges include multi-location management, holiday hours, and review notifications.

Multi-Location Management - The tool works well for a single location or even a small handful, but when managing 40+ locations like we do, efficiency becomes an issue. There’s no option for bulk edits—most changes require updating each location individually, which is time-consuming.

Holiday Hours - This is a prime example of the limitations in multi-location management. If we need to mark all locations closed for a holiday, there’s no one-click solution; every location must be updated manually. Additionally, we’ve encountered errors where holiday hours post incorrectly—e.g., marking us closed on 12/24 instead of 12/25 for Christmas. These discrepancies create unnecessary frustration and require extra oversight.

Review Notifications - In our business, responding to every review is a priority. Unfortunately, SEMRush only sends email alerts for reviews rated 3 stars or below. Positive reviews (4 or 5 stars) appear in the dashboard but generate no notification, which feels like a missed opportunity for engagement and seems like a simple feature to implement. Review collected by and hosted on G2.com.

I really enjoy the different functionalities Semrush encompasses... from the Site Audit tool to the Domain Overview it's incredibly helpful to pulse check on how a website is performing and opportunities for optimization. It's extremely user friendly, and even with the newer AI features I'm able to understand how to use the data and implement recommendations based on it. There's always a use case for Semrush no matter the website! Review collected by and hosted on G2.com.

One challenge I face is the restrictions that come with my current subscription. Since I can only afford the lowest tier paid plan, I find it particularly frustrating that I can't access historical data for rankings, traffic, and similar metrics. While I realize that upgrading would resolve this issue, it's simply not possible for us right now given our budget constraints and the other tools we already use. Review collected by and hosted on G2.com.

I like that Semrush optimizes our organization's brand reach using AI, making it easier to know how our communication efforts align with creating AI authority. It helps me identify the next best moves to ensure our social media and digital content follow the latest AI recommendations. I also appreciate that Semrush's AI optimization platform provides valuable, practical recommendations such as creating state-specific landing pages, allowing us to showcase our work's impact more effectively. This tool's ability to offer deep insights into our website from both a broad and detailed perspective has been incredibly valuable. Additionally, the setup process was pretty easy, and I could figure out the platform mostly on my own. Review collected by and hosted on G2.com.

I have to click through a wide variety of sections to get the full picture of guidance recommendations. It's really not that big of a deal, but I wonder if a lot of the different pages and locations of information could be condensed and brought into one particular space, maybe with multiple tabs. Review collected by and hosted on G2.com.

I find the visual reports on keyword performance very useful when preparing QBRs for my marketing team. The ability to track performance by pages and folders helps me tailor my reporting to different product teams. The competitive research and gap analyses are useful when mining for new content ideas. And the ability to track our growth in AEO has become increasingly valuable for our organic content strategy. I love the ease of use and how quickly I can generate reports. I'm in the tool daily and consider it my go-to platform for almost all of my SEO and AEO activities. Review collected by and hosted on G2.com.

Having to upgrade when we run out of keywords. The cost from plan to plan increases quite a bit. Review collected by and hosted on G2.com.

I appreciate how Semrush allows me to set up and send reports directly to my email, which saves me a lot of time. I never have to worry about remembering to pull a report since they are scheduled automatically. Managing multiple accounts can be challenging, but Semrush is always available to answer any questions I have. I use the platform every day, and it truly makes my work much easier. Review collected by and hosted on G2.com.

I would prefer if more items were bundled together in a single package, rather than having to keep track of which add-ons I have and decipher my billing statements. It would also be much more convenient if new tools were automatically included with my subscription level, instead of requiring me to manually add them as separate a la carte options. Review collected by and hosted on G2.com.

SEMRush is our go-to platform for managing all things AEO and SEO. It's easy use, easy to setup, provides powerful research tools, fantastic reporting that actually helps you make decisions and excellent competitive analysis. As SEO is changing, they continue to evolve the platform to help us stay at the forefront of AI's impact on SEO and AEO. It's seldom we have support needs but their customer support is very helpful! It was super easy to integrate SEMRush to all of our Google, Bing, and other tools. Review collected by and hosted on G2.com.

I can't think of anything I don't like about it. Review collected by and hosted on G2.com.

Semrush is the best source of aggregate data about competitors that I've personally tried, and that makes it a very competent tool in my tech stack. Analyzing new content against AEO/SEO goals and targeted keywords is amazing, it makes life a lot easier for the content teams when publishing monthly blogs. Review collected by and hosted on G2.com.

For starters, Semrush seems to lack actual enterprise management features. For example, if a coworker on my team creates a keyword list, Semrush treats that list like their property. That means if they leave the company and we remove them from the account, the list gets deleted or needs to be remade. I'm not sure what the point of this is when this is clearly an enterprise tool. People use it for work and their organization is the customer. The information inside the platform should therefore belong to the organization.

Semrush's UI also leaves a lot to be desired. It's pretty difficult to navigate and can be difficult to know which features are hiding where. There are some features I did not know existed until I found them randomly in documentation, because they were hidden in the unclear menu.

Their support team's answer to these issues was basically agreeing that it's not great, but nothing they can do. Review collected by and hosted on G2.com.

really like how Semrush gives me fast, visual overviews of any domain, so I can quickly see the main SEO metrics and traffic situation without digging through multiple reports. The Keyword Overview report is also very helpful, because in a few seconds I can understand search volume, competition, and potential of a keyword and decide whether it is worth targeting. In addition, I enjoy using the Semrush SEO Writing Assistant add-on in Google Docs, which helps me improve my articles for SEO by giving real-time suggestions on readability, keyword usage, and overall optimization directly while I write. Review collected by and hosted on G2.com.

I find the technical SEO side of Semrush quite confusing, especially when it comes to interpreting all the Site Audit issues and knowing which fixes are really important for my site in practice. The link-building suggestions are also not very clear to me, because I still do not fully understand how exactly I am supposed to get or implement the recommended backlinks based on those reports and tools. Review collected by and hosted on G2.com.