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Surfer Reviews & Product Details

Surfer Overview

What is Surfer?

Surfer offers you a content optimization workflow that boosts organic traffic, improves your rank in search results, and helps grow your business.

Surfer Details
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Surfer Community
Languages Supported
Belarusian, Bulgarian, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Irish, Croatian, Hungarian, Armenian, Indonesian, Italian, Japanese, Kannada, Georgian, Latin, Latvian, Lithuanian, Luxembourgish, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Sundanese, Thai, Turkish, Ukrainian
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Product Description

Elevate Organic Traffic with Effortless SEO by Surfer Boost your online presence and conquer search engines with Surfer's accessible and data-driven SEO solutions. Frustrated by complex SEO tactics and unpredictable results? We believe you deserve better. Surfer empowers teams, agencies, and experts with smarter tools for predictable traffic growth. Unlock cost-effective organic traffic generation and seamless content management: Effortlessly establish topical authority with Surfer's Topical Map. Plan content months ahead with comprehensive Keyword Research and competitor analysis. Supercharge your team's productivity with AI-powered outlining, instant keyword insertion, and real-time SEO guidance. Scale your content strategy overnight with ready-to-rank articles, generated in minutes and available in 7 languages. Say goodbye to SEO guesswork and hello to: Reduced effort: Simplified workflows and automation streamline your processes. Increased confidence: Data-driven insights and real-time feedback guide your strategy. Faster growth: Powerful tools like Topical Map and AI writing accelerate your climb to the top. Ready to achieve predictable success with SEO? Start your journey with Surfer today.


Seller Details
Seller
Surfer
Year Founded
2017
HQ Location
Wrocław, PL
Twitter
@Surfer
276,132 Twitter followers
LinkedIn® Page
www.linkedin.com
88 employees on LinkedIn®

Tomasz N.
TN
Overview Provided by:

Recent Surfer Reviews

Stephen K.
SK
Stephen K.Small-Business (50 or fewer emp.)
5.0 out of 5
"Surfer has changed my business forever"
The Content Editor. In the past, writing exceptional content was an incredibly manual process. You'd need a spreadsheet of keywords you wanted to i...
SN
Sebastian N.Small-Business (50 or fewer emp.)
5.0 out of 5
"Most essential SEO Tool for us"
Surfer has been a very useful tool for us, would not want to miss it anymore.
Jamie S.
JS
Jamie S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great product and service"
The product works great - levelled up my SEO content game and the team are super helpful.
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Surfer Media

Surfer Demo - Content Editor
Write smarter with guidelines and handy content suggestions, optimize content with just a click, and insert internal links in a flash.
Surfer Demo - Topic Explorer
Find new article ideas, locate and fill out any content gaps, monitor page positions, check your topical coverage, and build your Topical Authority from one spot.
Surfer Demo - Content Audit
Find content that requires re-optimization, monitor content performance daily, and get alerts when it requires your attention.
Surfer Demo - Audit
Optimize existing articles and dominate your niche.
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530 Surfer Reviews

4.8 out of 5
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530 Surfer Reviews
4.8 out of 5
530 Surfer Reviews
4.8 out of 5

Surfer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SurferQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Matt S.
MS
Blogger
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Surfer?

Surfer's AI article writer has helped me keep my content consistently updated - something I struggled with in the past. I run a busy real estate office and can't always find the time to sit down and bang out a killer SEO article. The more my responsibilities grew at the office, the more neglected my websites became. Surfer changed that. And allowed me to not only write with quality SEO in mind, but also to learn from it so that I could spot weak points in my own writing and find ways to take advantage of their tools to make an article better (I'm currently going through some old articles and giving them a refresh). Their topical authority maps give you a visual way to see content gaps that really helps you not only fill the gaps, but understand how SEO relates things to build those topic clusters. You will absolutely become a better writer with more SEO knowledge by using this product.

And their customer support can't be beat. Seriously. They are incredibly helpful and always friendly. Their Facebook user group is a wealth of knowledge and even the founder has jumped into a conversation to help answer my questions on several occasions. Very welcoming place - for all skill levels. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

That it's so helpful. Somedays I will get sucked into a hole of creating content and drafting article after article trying to catch up. It's great, because I do get to stay ahead, but it's terrible because I could easily disappear down that rabbit hole for days without coming up for air. (And yes, I'm being a bit tongue in cheek - I really have little negative to say about Surfer.) Review collected by and hosted on G2.com.

What problems is Surfer solving and how is that benefiting you?

First off, content. Surfer's AI generated articles have saved me countless hours. High quality, well researched, and well written (and improving constantly). But, those articles aren't just content, they are solid pieces of SEO work. Their articles follow SEO best practices (and they are constantly tweaking) and many I've written with their tools have ranked well in a crowded market (real estate). (And because the next question is "Is Surfer headed in the right direction?," I wanted to note, that I find the company to be very responsive to users' needs and the constantly changing world of SEO.) Review collected by and hosted on G2.com.

Bartosiewicz D.
BD
Content Specialist
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Surfer?

It works. What more can I say? It serves its purpose perfectly and it is all you can expect from software. Knowing Surfer made me who I am and got me where I am now.

PS. Getting the highest possible Content Score is always fun. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

You can't move, hide or unpin the Surfer panel, which sometimes collides with other elements of Wordpress or Google Docs. Also, Content Editor refreshes itself every now and then which disturbs me when I have Optimized and Partially Optimized keywords turned off. Review collected by and hosted on G2.com.

What problems is Surfer solving and how is that benefiting you?

I don't have to remember certain keywords. Surfer remembers it for me.

Internal linking, whoch is annoying.

Auto optimize feature is golden.

AI Humanizer works wonders so far (although it changes from American to British English).

It's sending me weekly tasks to do.

Integrations with Chat GPT and Wordpress are great as well. Review collected by and hosted on G2.com.

RB
Founder
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Surfer?

The best part about Surfer is its content editor with entity optimisation. This makes it one of the best tools for content creation optimised for SEO in the true sense. It's easy to set up guidelines & processes around this as well.

The other features like keyword research & topical map creation are good as well. But I use SEMRush for all keyword research - haven't really tried switching entirely to Surfer.

Finally, the AI editors are really robust. Lot of customisation possible. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

Surfer is expensive! Both the content editors & AI editors are pricey if you're on beginner plan. Of course, the costs get justified the moment you move to higher plans. Review collected by and hosted on G2.com.

What problems is Surfer solving and how is that benefiting you?

I use Surfer primarily for content generation. It helps us create content through a uniform & structured way. Review collected by and hosted on G2.com.

Hrishikesh P.
HP
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Surfer?

Surfer is an excellent all-in-one SEO tool. Initially, I began using it mainly for entity optimization while using Ahrefs for content & topic research. But Surfer’s other features like topical map creation and page audits, are equally good. In fact, I’m now considering making a complete switch to Surfer.

Finally, the best part about Surfer is its outstanding support team. Having used the platform for ~2 years, I can confidently say their support is unmatched. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

The only con about Surfer is its pricing. I am on the enterprise plan, so it's still kind of affordable. For entry level users, the pricing can be really prohibitive. Review collected by and hosted on G2.com.

What problems is Surfer solving and how is that benefiting you?

I use Surfer primarily for entity optimisation. But it solves all other problems like keyword research, audit etc. as well. Review collected by and hosted on G2.com.

Imran H.
IH
SEO & Content Writer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Surfer?

I’ve been using Surfer SEO since 2021 and it’s the best tool for content optimisation. It saves me hours a month or hundreds of dollars I’d otherwise spend outsourcing. I also use it to help grow my clients websites with the content optimisation features.On top of that their support is super fast and responsive, a big plus if you ever get stuck or have questions. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

All in all great but the pricing feels a bit expensive. Review collected by and hosted on G2.com.

What problems is Surfer solving and how is that benefiting you?

The biggest benefit is the time and money I save. I save hours a month and hundreds of dollars outsourcing optimisation tasks. It’s all streamlined, so it’s super efficient for personal projects and client work. Review collected by and hosted on G2.com.

Samuel O.
SO
Resident Assistant (RA) | Residence Life
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Surfer?

Surfer SEO stands out for its keyword optimization tools. Using the keywords has significantly boosted the relevance and ranking of my content. I'm especially impressed by the term" feature, which suggests terms for me to include streamlining my work and making it more focused and productive. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

Surfer SEO offers a range of features. It may be costly, for small businesses or individuals. Moreover navigating its functions can be challenging. It took me a while to understand and make the most of all its capabilities. Despite these challenges the benefits have proven to be worth it making it a valuable asset, in my SEO arsenal. Review collected by and hosted on G2.com.

What problems is Surfer solving and how is that benefiting you?

Surfer SEO has really boosted my websites performance. My content is now more focused easier to create and better positioned in search results. As a result I've seen a rise, in visibility increased traffic and ultimately more interaction and conversions, on my site. Review collected by and hosted on G2.com.

Response from Tomasz Niezgoda of Surfer

Hello Samuel,

Thanks for the awesome review! It’s great to hear how much Surfer has boosted your content strategy!

We understand that navigating the full range of features can be a bit overwhelming at first. We’re looking into ways to simplify this experience, making it easier to get the hang of everything Surfer has to offer.

We hear you on the cost concern as well. We're always looking for ways to make our tools more accessible, so we're taking your feedback seriously.

If you need any assistance or have further suggestions, please feel free to reach out. Keep rocking your content!

SF
Content Writer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Surfer?

The best thing about this SEO tool is that it does it all. Whether it is keyword research, plagiarism detection, NLP optimization, AI content detection, website audit, or humanizing AI content. It does it all.

The value I am getting from SurferSEO is just beyond amazing.

Its super easy to use, integrates with all GSC and WordPress easily, and is very easy to implement when it comes to SEO.

And customer support has never disappointed me either.

I use SurferSEO every single day to take my website to the next level.

If you want one tool to do it all, SurferSEO is what you need! Review collected by and hosted on G2.com.

What do you dislike about Surfer?

I have a legacy plan. So, I can't buy more credits once I have exhausted my plan.

But this feature is now available in new plans.

Might have to upgrade to the newer plans. Review collected by and hosted on G2.com.

What problems is Surfer solving and how is that benefiting you?

On-page SEO Optimization, keyword research, AI detection, plagiarism detection, Website Audit Review collected by and hosted on G2.com.

Response from Tomasz Niezgoda of Surfer

Hello Saqib,

thanks for the awesome review!

We're pumped to hear that you find Surfer to be the all-in-one tool you need and that our customer support has always had your back!

We hear you on the legacy plan credits issue. It’s something we're aware of and it sounds like our newer plans might be a better fit for your needs. If you need any help with upgrading or have any questions, just give us a shout.

Thanks again for sharing your experience and for using Surfer every day to boost your website. We’re here to help you keep reaching new heights!

Cheers,

Surfer Team

Christian H.
CH
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Surfer?

SERP Analyzer and the AI tools are my favorite part about Surfer. Also, Surfer is pretty east to use and impliment when it comes to your blog content. I found myself using Surfer every few days to write simple articles for my brands. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

My least favorite part of Surfer is the cost right now. It's not accessable to everyone to try out. It's $100 per month for the entry level plan with no free trial. Review collected by and hosted on G2.com.

What problems is Surfer solving and how is that benefiting you?

Ranking in search has always been a massive pain for my niche (marketing) because it's so saturated. With Surfer I was able to find out where to begin and how to grow my brand in the online space with SEO. Review collected by and hosted on G2.com.

RM
Marketing Manager
E-Learning
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Surfer?

I like the topical map, which helps me find content gaps that are missing from the website to ensure that topics are covered well in the content. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

I would like to be able to update the topical maps manually or more frequently than once a month. Review collected by and hosted on G2.com.

What problems is Surfer solving and how is that benefiting you?

It helps me to create a data-driven content strategy that's focused on relevant content for the key topics we need to cover. Review collected by and hosted on G2.com.

Alison C.
AC
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Surfer?

We use Surfer for content generation and updating as well as tracking our SERPs and finding new article ideas. It continues to improve each quarter and we recommend it to all of our clients. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

There are no downsides to Surfer if you are serious about content marketing Review collected by and hosted on G2.com.

What problems is Surfer solving and how is that benefiting you?

Surfer helps us know what articles to update, what content they are missing and how they compare to our competitors. Review collected by and hosted on G2.com.