# Which content tools really help prove content ROI?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’ve been testing a few platforms that go beyond vanity metrics to connect content to business outcomes. Here are some standouts:</p><ol><li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/semrush/reviews"><strong>Semrush </strong></a><strong>– ROI through search visibility</strong>
</li></ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"> It's great for tying SEO-driven performance (rankings, traffic, conversions) directly back to content efforts. It helps optimize what’s already working and double down on ROI-positive campaigns.</p><ol><li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/similarweb/reviews"><strong>Similarweb </strong></a><strong>– Market and competitive benchmarking</strong>
</li></ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"> It gives a big-picture view of how your content compares to competitors'. This is useful for spotting gaps and opportunities that can drive higher returns.</p><ol><li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/ahrefs/reviews"><strong>Ahrefs </strong></a><strong>– Authority and backlink ROI</strong>
</li></ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"> Excels at showing how backlinks, domain authority, and organic visibility translate into measurable business value. Ideal if you’re focused on long-term ROI.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">👉 Which of these do you think gives the clearest picture of content ROI? Or is there another platform you’ve found more effective?</p>

##### Post Metadata
- Posted at: 8 months ago
- Author title: Content Marketing Specialist
- Net upvotes: 1


## Comments
### Comment 1

We’ve found Semrush the easiest to use when the ROI conversation starts with search. It doesn’t prove total business impact on its own, but it does a good job showing which content is gaining visibility, driving traffic, and supporting conversions over time.

##### Comment Metadata
- Posted at: 1 day ago
- Author title: Content Marketing Specialist



### Comment 2

&lt;p&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;I have used all three tools quite extensively. Beyond the tool of choice, one thing that changed our approach was tracking the ROI of content reuse. A single blog turned into email, social, and sales assets often delivers more value than what any one tool reports.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 2 days ago
- Author title: SEO Content Specialist



### Comment 3

We use Ahrefs a lot, but more for the long-term story than immediate ROI. It’s been really helpful when I need to show how content builds authority and compounds over time, even if the short-term conversion impact isn’t super clear.

##### Comment Metadata
- Posted at: 3 days ago
- Author title: SEO Content Specialist



### Comment 4

We ran into this exact issue internally. The tools that helped prove content ROI were different depending on who was looking at it. SEO liked Ahrefs for authority and organic growth, leadership looked more at Similarweb for market movement, and demand gen cared more about GA plus conversion reporting. In practice, proving ROI usually meant pulling data from a few different tools rather than relying on one platform.

##### Comment Metadata
- Posted at: 3 days ago



### Comment 5

&lt;p&gt;I’ve seen Ahrefs shine for long-term ROI, but Similarweb is eye-opening for strategy pivots. Anyone else using a combo like this one?&lt;/p&gt;

##### Comment Metadata
- Posted at: 8 months ago
- Author title: Content Marketing Specialist





## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: almost 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: almost 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: almost 13 years ago
  - Comments: 4