--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1688 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1688 scale: '5' date_modified: '2026-08-03' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,688 ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons **What users like:** - Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. (385 reviews) - Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. (189 reviews) - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews) - Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. (151 reviews) - Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. (151 reviews) - Users appreciate Braze's **flexibility and user-friendly interface** , making it easy to tailor for various needs. (140 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. (159 reviews) - Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. (149 reviews) - Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. (102 reviews) - Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. (93 reviews) - Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Complexity (63 reviews) - Reporting Issues (62 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. Robust Marketing & CRM with Smooth Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Kostas C. | Senior Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I really appreciate Braze for its automation and smooth integrations, which make my life easier. I also switched to Braze for its better functionality compared to other products, and I find the segmentation and personalization features to really stand out. **What do you dislike about Braze?** Getting custom attribute data out of Braze. **What problems is Braze solving and how is that benefiting you?** I use Braze for segmentation and personalization, which enhances my marketing and CRM efforts. Its automation and smooth integrations make my life easier. ### 2. Streamlines Operations with Effortless Usability **Rating:** 5.0/5.0 stars **Reviewed by:** Bridget V. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I find Braze really easy to use, which is great because it used to take a team of five people and several days to launch a campaign. The AI tool within Braze is something I value the most. The initial setup was also very easy. **What do you dislike about Braze?** print solution not available **What problems is Braze solving and how is that benefiting you?** Braze solves self-serve issues and reduces the need for a team of 5 and days of work to launch a campaign. ### 3. Intuitive Interface, Scalable Personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Wiene V. | CRM & Campaign expert, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like Braze for its intuitive interface which makes it easy to handle marketing communications. There are a lot of nice features that allow me to personalize in an easy way, using tools like catalog and context. The scalability of Braze also stands out, addressing multiple needs effectively. **What do you dislike about Braze?** The reporting needs clearer overviews with more filtering options, dashboards, and visibility. **What problems is Braze solving and how is that benefiting you?** Braze helps with personalization and scalability in my marketing communication. ### 4. Effortless CRM & Customer Communication Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Sara M. **Reviewed Date:** February 13, 2026 **What do you like best about Braze?** I like Braze for its ease of use and how it supports multi-channel engagement. Its scalability is a huge plus, and it really helps our team optimize quickly. We can use it in a self-service way without needing engineering support, which keeps our communications cohesive. Automating processes with Braze is another thing I enjoy. **What do you dislike about Braze?** I would like more AI decisioning and automation so that Braze can run as many functions as possible **What problems is Braze solving and how is that benefiting you?** Braze helps streamline CRM, customer communication, and automating in-product events. Its ease of use and multi-channel engagement allow our team to optimize quickly, perform self-service without engineering, and keep communications cohesive. ### 5. Personalizable, robust yet needs better analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Pauline M. **Reviewed Date:** December 28, 2025 **What do you like best about Braze?** I use Braze for all our company's lifecycle marketing for leads and clients. I like how personalizable and robust it is. I can trust Braze, and I know I will be able to build the complex flows and personalization I need to achieve my goals. I implemented Braze from an in-house tool a few years back, and it was a breeze. **What do you dislike about Braze?** I think the analytics of Braze could really be improved, you realistically cannot analyze anything in Braze. Allow for more KPIs, more personalization in KPIs and analytics, better dashboard creation. **What problems is Braze solving and how is that benefiting you?** I use Braze for lifecycle marketing, it's robust and highly personalizable. I can trust the campaigns, flows, and triggers I set up and build the complex flows and personalization I need to achieve my goals. ### 6. Powerful platform for scalable, personalized customer engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2026 **What do you like best about Braze?** The platform gives you a lot of flexibility to build highly personalized, data-driven campaigns while still being intuitive enough to move quickly. The segmentation and targeting capabilities are especially strong, which makes it easy to reach the right users at the right time based on real behavior, not just static attributes. I also really appreciate how well Braze supports experimentation. Setting up A/B tests, iterating on messaging, and measuring performance feels straightforward, which helps teams learn and optimize fast. The real-time data and analytics make it easy to understand what’s working and adjust campaigns accordingly. Another big plus is how well Braze integrates with other tools and data sources. It fits nicely into a broader marketing and data stack, which makes collaboration between marketing, product, and engineering much smoother. On top of that, the documentation and support resources are strong, making it easier to troubleshoot and implement more advanced use cases over time. Overall, Braze strikes a great balance between depth and usability, which makes it a valuable tool for teams that want to scale personalized customer engagement. **What do you dislike about Braze?** While Braze is very powerful, that depth can also come with a learning curve. Some advanced features are not immediately intuitive, especially for new users, and it can take time to fully understand how different components work together. This sometimes slows down onboarding or requires additional support from more technical teammates. Reporting and analytics, while useful, can also feel limited for more customized or cross-channel analysis. In some cases, exporting data or relying on external tools is necessary to get deeper insights, which adds extra steps to the workflow. **What problems is Braze solving and how is that benefiting you?** Braze solves the challenge of delivering timely, personalized communication at scale across multiple channels. Instead of managing fragmented tools for email, push, and in-app, Braze brings everything into one platform, which makes it much easier to create cohesive customer journeys and consistent messaging. It also addresses the problem of acting on real user behavior in real time. Braze allows teams to segment users dynamically and trigger messages based on actions, attributes, and lifecycle stage. This directly benefits me by making campaigns more relevant, improving engagement, and reducing wasted impressions on users who are unlikely to convert. Another key problem Braze solves is experimentation and optimization. The platform makes it easier to test messaging, timing, and audiences, then quickly apply learnings. This helps me move faster, make more informed decisions, and continuously improve performance rather than relying on assumptions. ### 7. Intuitive, Smooth Navigation with Helpful Documentation and Accessible AI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Braze?** Very intuitive and easy to use. Navigation throughout the platform is smooth, and there’s plenty of helpful documentation. The AI assistance is also easy to access whenever I need it. **What do you dislike about Braze?** Any issues sometimes take longer to get resolved or have to do our own research as to what was causing the problem rather than braze being forthcoming with addressing problems **What problems is Braze solving and how is that benefiting you?** Highly personalised messages at scale ### 8. Intuitive Platform That Simplifies Multi-Channel Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2025 **What do you like best about Braze?** What I like best about Braze is how intuitive it is. The platform makes it easy to create personalized, automated campaigns without needing heavy technical support. I really appreciate how it brings together multiple channels, like push notifications, emails, and in-app messages in one place, helping teams deliver consistent and timely communication to users. **What do you dislike about Braze?** When I first started using Braze, I felt it was a bit too overwhelming with the amount of features it was offering me. Sometimes the navigation and campaign setup process feel less intuitive than expected. It’s easy to get lost between Canvas, Segments, and Campaigns when managing multiple projects. A cleaner, more streamlined interface or faster ways to duplicate and update campaigns would make a big difference. **What problems is Braze solving and how is that benefiting you?** Braze helps us reach users quickly and in a more personalized way. We use it to send short campaigns and forms to collect feedback or share updates, and it’s made the process a lot smoother. It’s great to see how easy it is to target the right audience and track how people interact with our messages in real time. ### 9. Still in the onboarding stages of Braze...but dissapointed so far **Rating:** 1.0/5.0 stars **Reviewed by:** MaryAnn K. | Lifecycle Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2025 **What do you like best about Braze?** I really love how robust Braze is. We're able to bring in Segment data from our mobile app and build out a more robust in-app marketing experience. Our team also appreciates inboxvision to see how our emails will be received in different inbox providers. **What do you dislike about Braze?** I really dislike the onboarding and customer support experience. I'm not quite sure how the Bronze package is supposed to go but we've had an onboarding consultant who doesn't know much about the platform in terms of our specific niche use cases and support tickets that take 2-3 days to be responded to when our I.P. warming is failing. The integration documentation and revenue attribution documentation is outdated and our onboarding partner tells us that Braze is getting rid of it's products section but cannot tell us how to bring revenue attribution into our platform. When asked if Braze will even have revenue attribution, I was told they weren't sure. Which is the main reason we chose Braze over a competitor. Implementing Braze has actually been such a bad experience and left us to have to dig to find things ourselves because we have an onboarding consultant that doesn't know a lot about the platform. Integrating Shopify events isn't straigth forward or user friendly at all even though it appears to be. **What problems is Braze solving and how is that benefiting you?** An in-app marketing experience Mobile data being ingested from Segment **Official Response from Emily Calderon:** > Thank you for sharing your candid feedback. We are sorry to hear about your frustrating partner-led onboarding experience, as this is not the standard we hold ourselves to. Please know that our Principal Delivery Manager is monitoring your progress closely after your escalation to the email deliverability team. Should you feel that progress has stalled, please reach out to your Account Manager directly to ensure this is prioritized. ### 10. Advanced Segmentation and Ease of Use **Rating:** 4.0/5.0 stars **Reviewed by:** Pachi E. **Reviewed Date:** January 30, 2026 **What do you like best about Braze?** I like how simple it is to use Braze. The segmentation is more comprehensive than the competition, which allows me to use new strategies to capture more sales. I also highly value the implementation of AI, as it predicts the potential needs of the customer. Additionally, it is easy to carry out strategies and other customer contacts, as well as to do remarketing. The initial setup of Braze was very simple. **What do you dislike about Braze?** In principle, everything is fine. **What problems is Braze solving and how is that benefiting you?** I use Braze to acquire new customers and retain existing ones. The segmentation is more comprehensive than the competition. Implement AI to predict customer needs, facilitating strategy and remarketing. It is easy to use and compatible with Salesforce. ### 11. Intuitive Interface, Effortless Setup, and Exceptional Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Nicki L. **Reviewed Date:** November 04, 2025 **What do you like best about Braze?** I appreciate Braze for its highly intuitive user interface, which makes it incredibly easy to operate. The drag-and-drop functionality in email template design is particularly enjoyable and enhances my efficiency in creating campaigns. Moreover, the capability to send email templates through an API from our design tools is invaluable. I also find the platform invaluable in managing multiple brands as it allows us to replicate setups across different workspaces effortlessly, significantly boosting our efficiency. The inclusion of the SDK on our brand's website is a major advantage as it enables us to track user interactions and behavior over extended periods, providing deeper insights into our customers' journey. The learning resources, such as the practitioner and marketer courses, played a crucial role in helping us adapt to and fully utilize Braze's offerings, making the transition smooth despite the initial learning curve. **What do you dislike about Braze?** Option to delegate domains to Braze instead of having to use a CDN or reverse proxy solution **What problems is Braze solving and how is that benefiting you?** Braze allows us to efficiently copy setups across workspaces for multiple brands, optimizing our campaign, email, and canvas setup processes. It enhances user tracking on our website, offering insights into customer behavior and helping us tailor marketing efforts. ### 12. Flexible and Efficient for Cross-Channel Messaging **Rating:** 4.0/5.0 stars **Reviewed by:** Kitty Y. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Braze?** I find Braze very flexible and valuable, especially in terms of cross-channel messaging. The platform has a useful AI feature that helps shorten lengthy marketing processes. Additionally, the initial setup was fairly easy. **What do you dislike about Braze?** I find the limited ability to transform data inside the platform a bit problematic. **What problems is Braze solving and how is that benefiting you?** I anticipate Braze could help shorten lengthy marketing processes. It's very flexible, particularly valuable for cross-channel messaging. ### 13. Cutting-Edge Tech Built Right Into the Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** It incorporates the latest technology and developments into its product. **What do you dislike about Braze?** I don’t have anything I dislike about Braze. **What problems is Braze solving and how is that benefiting you?** I’m benefiting from using cutting-edge technology at its best. ### 14. Orchestrated Campaigns and Powerful Personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2025 **What do you like best about Braze?** What I like best about Braze is how quickly we can go from idea to live - Canvas Flow and reusable templates let us ship and iterate journeys fast. It also builds in rigor with strong A/B/n testing, holdouts, and smart targeting/exits. Personalization scales cleanly through Liquid, Catalogs, and Connected Content across push, in-app, email, and WhatsApp. Overall, the Canvas Flow + experimentation combo is the standout. Customer Support is very solid. **What do you dislike about Braze?** Braze still needs an experienced driver to get the best out of it. Reporting feels a bit fragmented (journey vs. step-level views), QA/preview across locales and devices is clunky at times. I’m hoping for more AI and autonomous features - smarter auto-optimizing paths, creative and frequency recommendations, guardrail-based send suppression, better anomaly detection, and one-click QA to reduce manual lift and make the platform more self-driving. **What problems is Braze solving and how is that benefiting you?** We mostly use Braze to power our users' communication across channels with a main goal of improving engagement and boosting retention. Braze gives us one “brain” for orchestration across push, in-app, email so we stop duplicating logic and launch faster with fewer conflicts. Its A/B tests, holdouts, and path experiments let us iterate rapidly and scale winners. With segmentation and measurement in a closed loop, we are improving attribution and speeding insights for Product and CRM. ### 15. Effortless Multi-Channel Management Across Regions **Rating:** 4.5/5.0 stars **Reviewed by:** Munish D. | SEO Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2025 **What do you like best about Braze?** I like that I can manager multiple-channels with Braze. We use it in India and US and the platform stays stable even with different communication styles, data sets, etc. **What do you dislike about Braze?** It takes time to learn about the platform. The UI feels a bit heavy in some sections. the documentation is good, but sometimes too technical. not a dealbreaker but a little slow in the beginning. **What problems is Braze solving and how is that benefiting you?** Braze is solving the problem of scattered user communication. Earlier we were using different tools for SMS, EMail and Whatsapp. We are running campaign in both India and US from one place which keeps the communication aligned and faster. ### 16. Boosts Loyalty with Quick Campaign Launch **Rating:** 4.5/5.0 stars **Reviewed by:** Gareth H. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze for loyalty, and it helps improve engagement frequency. I like the speed at which I can test and launch campaigns. The Canvas UI is easy to understand. **What do you dislike about Braze?** I think the code editor could be improved. I'd like it to behave more like Visual Studio Code. **What problems is Braze solving and how is that benefiting you?** I use Braze to improve engagement frequency and I like the speed of testing and launching campaigns. ### 17. Simple, User-Friendly, and Informative **Rating:** 5.0/5.0 stars **Reviewed by:** Donna P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like that Braze is simple and user-friendly, which helps me best inform customers. The initial setup was easy, which made the transition smooth for my team, and we find it valuable in designing comms for customers. **What do you dislike about Braze?** I dislike that comms assign to user level and not account level. **What problems is Braze solving and how is that benefiting you?** I use Braze for easier design communications, making it simple and user-friendly to inform customers effectively. ### 18. Intuitive Platform with Cutting-Edge Innovation and Constant New Features **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren W. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The platform is very intuitive and there's always new features coming out. Braze are very ahead of the curve when it comes to innovation **What do you dislike about Braze?** Because there's a lot of different features it can be quite overwhelming to know where to begin **What problems is Braze solving and how is that benefiting you?** Braze enables us to send highly targeted communications, helping ensure we deliver the right message to the right customer at the right time. ### 19. Highly Flexible and Customisable Messaging That Scales with Us **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Braze?** Braze’s biggest strength is its flexibility. It’s highly customisable, and messaging to your specific business needs without being constricted is valuable to us as we grow. **What do you dislike about Braze?** The onboarding and implementation experience didn’t match expectations. The technical resource and understanding required to get fully set up, along with the need for better external partner support than was offered by VML, felt downplayed. **What problems is Braze solving and how is that benefiting you?** Being able to fully customise our marketing communications to more specific scenarios. The ability to add a wide variety of channels to those user journeys. AI capabilities and Figma integration really adds value and helps speed up workflows. ### 20. Very user friendly and helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Braze?** I like the inbox preview feature which avoids the need to 3rd part apps to verify email view in different email clients, the facilities with liquid and the tool that creates the syntax for you are very helpful as well as the fact that when you code you have the suggestions appearing under for different elements in html and liquid and the interface organization which is very user friendly **What do you dislike about Braze?** Maybe put an explanation that if you want to create HTML blocks you need to create them as drag and drop elements instead of html ones if you want to reuse them in the future **What problems is Braze solving and how is that benefiting you?** Right now we are implementing braze for the email marketing feature and later on it will be used for the push notifications as well ### 21. Promising AI Vision and UX, but Needs Clearer Real-World Use Cases from other companies **Rating:** 4.0/5.0 stars **Reviewed by:** Ankit T. | Senior Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** It seemed to all the new age capabilities, they key note was great. Focus on AI both LLMs and Agentic. Over UX of platform looks promising **What do you dislike about Braze?** Nothing in particular stood out. Aside from the keynotes, I didn’t see any clear, specific applications of AI for company use cases. **What problems is Braze solving and how is that benefiting you?** Specifically decisioning and automation Integration with databricks to solve for duplication of data ### 22. Great tool for reaching the right segments **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Braze?** Utilizing the segmentation functionality provided by Braze, we have been able to accurately target the specific customers that are of interest to us. This precision has been further enhanced through dynamic segmentations executed via their API. **What do you dislike about Braze?** For newcomers to marketing automation, mastering the basics of Braze might pose a significant challenge at first due to its steep learning curve. Additionally, the pricing model might be somewhat daunting and could dissuade small businesses or budget-constrained startups from fully adopting the platform. **What problems is Braze solving and how is that benefiting you?** It's allowing us to target exactly the customers that we want to reach and personalizing the email communication using the data that we're sending through their API. ### 23. Intuitive UI, Fast Campaign Deployment **Rating:** 4.0/5.0 stars **Reviewed by:** Nick B. | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** I like the simplicity of Braze's UI and how intuitive it is to use. It really speeds up the process of creating canvases and getting campaigns live. **What do you dislike about Braze?** Workaround for downstream measurement can be challenging when building complex multi-stage journeys. **What problems is Braze solving and how is that benefiting you?** Braze helps me by speeding up the process of creating canvases and getting campaigns live, thanks to its simple and intuitive UI. ### 24. Easy-to-Use Interface That Empowers Non-Tech Teams **Rating:** 4.5/5.0 stars **Reviewed by:** Jonas M. | CRM Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like the easy-to-use interface, and I appreciate that it allows commercial and editorial staff who aren’t very tech-savvy to use the software confidently. **What do you dislike about Braze?** It can be a bit slow at times, and it would feel more efficient if it ran faster. **What problems is Braze solving and how is that benefiting you?** Braze makes it really easy to personalize emails and deliver content at the right time, in the right moment. ### 25. Massive Time Saver, But Reporting Needs Improvement for Small Audiences **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Braze?** I like how it has simplified a process that was previously extremely tedious for our team. We would spend a whole day on our scholarship outreach workflow, and it can now be done in a matter of minutes. It is easy to use and especially great for a process that needs to be repeated month after month. Creating a template with customization options was simple and allows us to personalize the experience for our scholarship winners/users **What do you dislike about Braze?** I wish reporting/analytics were more accurate for smaller audiences. We often send to 20-35 people and the analytics will say that we sent to zero people in some areas. **What problems is Braze solving and how is that benefiting you?** We are able to bulk send scholarship announcements to our winners. This was previously something we had to do on an individual email basis. Our old method took a lot of time and energy, and we often found that we were going to spam folders. We can now run this process in a matter of minutes. ### 26. Excellent Training, Support, and a Feature-Rich Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Braze?** Excellent knowledge base and training opportunities make getting started and upskilling easy. Customer success team offer great support to deliver on business outcomes. Wide selection of features suitable for a huge range of business applications. Consistent development and improvement of platform is evident, including growing suite of AI tools. **What do you dislike about Braze?** The analytics and reporting features feel somewhat limited compared with the flexibility of the campaign-building and audience tools, have had to create a few workarounds to fit use cases. **What problems is Braze solving and how is that benefiting you?** Creating and managing targeted, strategic communications throughout the customer journey across a wide range of channels to deliver on core business objectives. ### 27. Powerful, flexible, and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Erika T. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Braze?** We’ve been really happy with Braze! We’ve been using it for the last 2 years, and I use it most days. Implementation was pretty straightforward—we partnered with ClearGoals to get started. Braze’s UI is clean and intuitive, and after switching to it, I saved so much time setting up automations and one-time messages. We were able to seriously level up our communication program. The segment builder is excellent, and I love that we can sync data from multiple systems via BigQuery. It’s easy for our dev team to set up custom events and APIs for real-time messaging, and the template builder gives us great flexibility with Liquid and HTML blocks for personalization. Support is always responsive and helpful, and overall, it’s great value for the money—we just renewed our contract! **What do you dislike about Braze?** I only wish they had a native Salesforce integration. **What problems is Braze solving and how is that benefiting you?** The biggest win is the ability to sync data from multiple systems – something that was incredibly difficult to execute in our previous customer engagement platform ### 28. Braze: Innovative marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Renzo B. | Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about Braze?** I like about it is that It facilitates communication via email, SMS, push notifications, and in-app messages to improve retention and drive growth. **What do you dislike about Braze?** complex set up, and need for technical resources despite its powerful mobile marketing **What problems is Braze solving and how is that benefiting you?** Their outdated interface, once updated and modernized it would benefit us for it to be user friendly, so we can make sure we hit the target marketing audiences ### 29. Expensive Add-Ons and Limited Testing Make Braze Frustrating **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Braze?** The UI is clean and simple. It has robust send capabilities. I like working with Liquid for in-campaign logic and their work with API driven data is pretty good (caching, chaining calls, etc.). **What do you dislike about Braze?** It's expensive. The base of it might not be, but they chunk up features as 'add ons' so when you get to the same state you'd be in with a competitor you're likely paying way more. It's also not friendly for testers. You can't view event logs for users - only for 'test' accounts - which sucks because what if you want to test 'sign up' events where an account doesn't exist yet? That's not possible in Braze! It seems so basic but you can't do it. The data is there, they show you counts of events and timestamp of the last done event, just not a log. And filtering segments down to properties within an event and a time period - also not doable without a segment extension. And guess what, you only get 25 with the base account, you have to pay extra for another 10. It's greedy. **What problems is Braze solving and how is that benefiting you?** We needed a platform to send personalised messages to users via email, SMS, app push. It does the job. **Official Response from Emily Calderon:** > Thank you for taking the time to review Braze. We appreciate your feedback around pricing and event logs, and have shared the notes directly with the appropriate teams. If you have any outstanding issues you’d like to resolve, we recommend reaching out to your Account Manager so we can support you more closely. For more information on our value-based pricing philosophy, please check out this recent blog post: https://www.braze.com/resources/articles/braze-pricing ### 30. Fast-Paced Innovation with AI in a User-Friendly Platform **Rating:** 5.0/5.0 stars **Reviewed by:** devina s. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** fast paced with new features, especially AI, smart channel and timing mixes, very easy to use platform, user friendly **What do you dislike about Braze?** hard to get to the bottom of tech issues without involvement from our tech teams (understandably not always avoidable but often stuck in feedback loops for tickets) **What problems is Braze solving and how is that benefiting you?** personalisation at scale for a large number of customers, ease of use and duplication ### 31. Braze: User-Friendly Segmentation That Sparks Creativity **Rating:** 4.0/5.0 stars **Reviewed by:** Cherise S. | Customer Relationship Management Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like that Braze is very user-friendly and makes it easy to get creative with segmentation. **What do you dislike about Braze?** There isn’t anything that stands out that I don’t like about it currently **What problems is Braze solving and how is that benefiting you?** It’s solving a lot of targeting issues. I work in the revenue CRM team and if we want our audience to convert the segmentation needs to be as relative as possible. ### 32. Intuitive Platform, Seamless Campaign Execution **Rating:** 5.0/5.0 stars **Reviewed by:** Darla S. | Group Fitness Instructor **Reviewed Date:** January 16, 2026 **What do you like best about Braze?** I love how the Braze platform is designed; it's such an easy-to-use interface for campaign execution. It makes it easy to target recipients with the right message at the right time. I like how intuitive it is to use, and it's very easy to know where to go even though I am new at using the tool. The initial setup was very easy. **What do you dislike about Braze?** It seems like there is almost TOO many options. It would be good if there were more best practices and documentation. **What problems is Braze solving and how is that benefiting you?** Braze makes it easy to target recipients with the right message at the right time, offering an intuitive interface that simplifies campaign execution. ### 33. User-Friendly Tool with Innovative AI Features **Rating:** 5.0/5.0 stars **Reviewed by:** Lisandra R. | CRM & Digital Marketing Manager **Reviewed Date:** January 20, 2026 **What do you like best about Braze?** I like that Braze is a user-friendly tool with all the necessary features for large businesses. The constant updates and AI resources are extremely valuable, providing quick learning and efficiency gains. Additionally, the available integrations are a positive point. **What do you dislike about Braze?** Creation of dashboards could be improved. I would like to have the ability to build executive and detailed views that can be shared or exported in various formats. **What problems is Braze solving and how is that benefiting you?** Braze helps in campaign operation, customer segmentation, testing, content creation, insights, and results measurement. It is user-friendly, with features for large businesses, integrations, quick learning, and AI resource effectiveness. ### 34. Easy to learn to use. Ability to create complex canvases. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2022 **What do you like best about Braze?** Being able to edit canvases whenever it's neccesary, creating multiple variants for testing really easily. Multiple options of configuration for flows and improving every day. **What do you dislike about Braze?** I still find some segmentations limits. Such as not being able to exclude entries in the same day from any canvas or campaign. Also find it difficult to mix several segments. And a huge improvement would be to make it easy to select multiple values in some filters (for instance, when filtering entries in several Canvases or steps within a Canvas, I need to insert a new filter for every one of them). **What problems is Braze solving and how is that benefiting you?** It makes work easy and quick. Allows us to have several marketing automation canvases triggerer when we need without deep technical knowledge. We can make our customer journey fully automated. ### 35. Speedy, Simple UI That Leveled Up Our CRM Game **Rating:** 5.0/5.0 stars **Reviewed by:** Emily H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The UI makes it speedy and simple to use and train new users The features have meant we have levelled up Our CRM game **What do you dislike about Braze?** Canvas is hard to navigate when there’s complexity. A simpler view would be great An easier way to export campaign info and data usage would be good too **What problems is Braze solving and how is that benefiting you?** Solving our ability to personalise at scale ### 36. Super Easy, Data at Your Fingertips for Busy Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Andy I. | Head of CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** It's super easy to understand for anyone at any level. It empowers marketers to do great things with limited time and resource. It puts data at your fingertips **What do you dislike about Braze?** It's a little on the expensive side but overall it's fab. **What problems is Braze solving and how is that benefiting you?** It's helping us build and improve customer journeys. It lets us experiment at scale and quickly iterate and improve ### 37. Unmatched Versatility Makes Braze a Playground for Innovation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2025 **What do you like best about Braze?** How versatile it is. I've described it as a "playground" because it really seems limitless with the amount of levers you can pull to make things work the way you want. I've encouraged my team to tinker with all the different features and build a sandbox environment for themselves to get the most out of it. The versatility of Braze is truly unmatched. **What do you dislike about Braze?** Load times. It eats up a ton of memory and creates a burdensome browser experience after only a few sessions. Constantly closing and reopening to refresh the processing speed. **What problems is Braze solving and how is that benefiting you?** Braze is allowing us to integrate our complex offer system and automate promo & message delivery. The benefit is time saved on manual execution. ### 38. Intuitive and Effective, But Needs Better Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Nahida U. | Content & Campaigns Lead, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like Braze because of how intuitive it is. It's easy to use and offers a lot of learning pathways, making it clear and providing many opportunities to learn. This makes handling customer segmentation and email tasks more manageable. **What do you dislike about Braze?** Reporting **What problems is Braze solving and how is that benefiting you?** Braze solves customer segmentation issues for me, and I love how intuitive and easy it is to use. ### 39. Intuitive Platform with Excellent Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Erin J. | Sports CRM Manager (NOW) **Reviewed Date:** April 27, 2026 **What do you like best about Braze?** I like Braze for its clean UI and ease of use, which makes sending communications easy and quick. **What do you dislike about Braze?** There needs to be countdowns and movable ink-like features available for us to use in emails etc. **What problems is Braze solving and how is that benefiting you?** I use Braze for deploying communications to customers. The clean UI and ease of use make sending communications easy and quick. ### 40. A great tool which is easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Braze?** It's really intuitive, easy to use, has alot of good features (especially canvas), and you get alot of support being onboarded onto Braze **What do you dislike about Braze?** There are some limitations where you might end up needing a plug in to get the exact capability you want or need **What problems is Braze solving and how is that benefiting you?** Being able to execute multichannel, non linear, really targeted customer journeys with ease ### 41. Streamlined User Engagement with Robust Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Anuvind K. | Senior Lifecycle Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Braze?** I appreciate Braze for being my go-to marketing automation suite for nine years across various roles. I manage different forms of communication like emails, in-app messages, and content cards effortlessly. I find the segmentation feature incredibly valuable for targeted campaigns and for using branching logic in decision-making processes. The setup with Braze was less hectic and fairly straightforward compared to other marketing automation suites. I value how Braze helps us reach the right users at the right time, contributing to campaigns across acquisition, retention, and monetization. I love the webhook feature that allows triggering endpoints or gathering data within campaigns. I’m excited about the AI decision-making feature, which promises to enhance user engagement with timely and relevant communications. I also appreciate Braze’s scalability and look forward to seeing how they continue to innovate and meet market needs. **What do you dislike about Braze?** I feel Braze could improve by ensuring that all the right stakeholders are informed whenever they release new technology. It's important for us to have the ability to test, learn, and iterate with new technologies. Additionally, I'd appreciate a more structured product feedback system where we can provide actionable feedback and receive responses regarding how it might be incorporated into the product strategy. **What problems is Braze solving and how is that benefiting you?** I use Braze to optimize user communication, ensuring timely and effective engagement across multiple channels like email and apps. It streamlines segmentation and decision-making, enhancing my marketing campaigns' reach and targeting accuracy. ### 42. Highly Intuitive Tool with AI Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Chris R. | Senior Copywriter, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I think probably the ease of use. It's just super intuitive. I don't have to rely heavily on other programs since Braze is effective on its own. **What do you dislike about Braze?** Nothing of note **What problems is Braze solving and how is that benefiting you?** Braze is a powerful tool that helps us manage communications, build campaigns, segment audiences, and create AI-generated content. It's super intuitive and reduces reliance on other programs. ### 43. User-Friendly CRM with Room for Enhancement **Rating:** 4.0/5.0 stars **Reviewed by:** Brett S. | Senior Manager, CRM **Reviewed Date:** January 23, 2026 **What do you like best about Braze?** I use Braze for its ease of use and user-friendliness, which makes setting up automations and running A/B tests in real time easy. I also appreciate the reporting capabilities and the creative solutions it offers. The initial setup was very smooth, thanks to the assistance from onboarding contacts. **What do you dislike about Braze?** I think there are some usability things like being able to import static audiences into the campaign builder. I also think it would be great if we could import videos into IAM templates out of the box. **What problems is Braze solving and how is that benefiting you?** Braze helps with ease of use, reporting, and providing creative solutions for our multichannel marketing strategy. ### 44. Streamlined Email Management, Needs Better Onboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah M. **Reviewed Date:** January 19, 2026 **What do you like best about Braze?** I like how easy it is to create email templates with Braze, and I find it really convenient to export data that I need to share with my team. This ease of use makes it a lot easier when I need to share the results of campaigns or when I'm making decisions. I'm able to have the information I need easily, which helps me decide on the next steps. **What do you dislike about Braze?** The onboarding process could be improved. **What problems is Braze solving and how is that benefiting you?** I use Braze to centralize reporting and email customers easily, making communication user-friendly. It's simple to create email templates and export necessary data for sharing with my team. ### 45. Great all in one tool for marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Kari F. | Customer Support Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2024 **What do you like best about Braze?** I like all of the options to customize your campaign. **What do you dislike about Braze?** Because of the number of options, it take a little bit to understand where to go and what to do for the desired results **What problems is Braze solving and how is that benefiting you?** All-in-one tool to notify users across multiple platforms without have to create custom materials for each. **Official Response from Andrea Nieto:** > Thanks for your feedback. It’s great to hear you’re finding value in the flexibility and ability to customize campaigns across channels. We also understand that having so many options can take time to navigate. Making it easier to get to the right outcome faster is something we’re continuing to focus on, and your input has been shared with the team. Appreciate you taking the time to share your experience. ### 46. Powerful Integration, Complex Segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Samantha G. | Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Braze?** I like Braze's integration with our app and website, which enhances its functionality for us. I appreciate the ability to send real-time communications based on customer behavior or purchases. It's a powerful engagement platform that automates triggered communications and journeys based on customer behavior. **What do you dislike about Braze?** Segmentation and segment extension can be quite complex, and setting it up required solutions architects and technical members of our team to work with Braze. **What problems is Braze solving and how is that benefiting you?** Braze automates triggered communications and journeys based on customer behavior, allowing real-time interactions, which is really useful. ### 47. Custom segments that optimize time **Rating:** 5.0/5.0 stars **Reviewed by:** Vânia B. | Analista de Growth Sênior, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Braze?** The option to create custom segments optimizes time **What do you dislike about Braze?** Not having the possibility to make a report more focused on the metrics of the shots **What problems is Braze solving and how is that benefiting you?** Upselling products to our captive base ### 48. Customer-Centric and Easy to Use from Day One **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Braze?** How customer centric they are and how easy to use their platform is **What do you dislike about Braze?** Nothing at the moment. I'm a new user of the tool **What problems is Braze solving and how is that benefiting you?** It allows us to easily target our customers with specific comms quickly, and in some instances we can self serve and don't need to rely on developer colleagues ### 49. Outstanding CRM with Powerful Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User **Reviewed Date:** January 19, 2026 **What do you like best about Braze?** I like that Braze has lots of features which are really beneficial for CRM tasks like retention, upgrades, cross selling, and upselling. I find the Liquid feature and the experimentation tools particularly useful. The initial setup of Braze was very easy too. **What do you dislike about Braze?** No major problems **What problems is Braze solving and how is that benefiting you?** Braze helps with retention, upgrades, cross selling, and upselling. ### 50. Effortless Email Personalization with Braze's AI **Rating:** 5.0/5.0 stars **Reviewed by:** isaiah m. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze for sending and designing email communications. I like the new AI Agent builder and the testing aspect of using different email looks. The initial setup of Braze was very easy. **What do you dislike about Braze?** Using only one AI and constraining yourself **What problems is Braze solving and how is that benefiting you?** I use Braze for designing and sending email communications, and it helps with personalization. ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+22%3A09%3A05+-0500&secure%5Bsession_id%5D=3faa1159-5691-490b-931e-79cf8e8f1a70&secure%5Btoken%5D=ddbb4d03623c9a233ea4007ee855120f8176617224fb344447bdcccaed341cef&format=llm_user) ## Braze Integrations - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [ClickHouse](https://www.g2.com/products/clickhouse/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Domo](https://www.g2.com/products/domo/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lokalise](https://www.g2.com/products/lokalise/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Mention Me](https://www.g2.com/products/mention-me/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Nucleus](https://www.g2.com/products/nucleus-security-inc-nucleus/reviews) - [PAR Punchh](https://www.g2.com/products/par-punchh/reviews) - [Redpoint Customer Data Platform](https://www.g2.com/products/redpoint-customer-data-platform/reviews) - [Saleor Commerce](https://www.g2.com/products/saleor-commerce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Simon AI](https://www.g2.com/products/simon-ai/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tally](https://www.g2.com/products/tally-forms-tally/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Sharing - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - Short Codes - API Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Revenue Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,397 reviews)