Braze Reviews & Product Details

I really value the canvas journey builder in Braze. It lets me map out a full multi-step automation flow without needing engineering support, so I can run campaigns effectively. The integration with Canva has simplified producing creative assets, making our fast-moving campaigns much easier to manage. What sets Braze apart is its personalization capability, particularly through Liquid scripting, which helps tailor product recommendations to each audience segment. This level of relevance transforms our routine messages into engaging content. Additionally, using Braze allows me to build and run separate, automated campaign journeys for different audiences, such as healthcare professionals and patient-facing segments, ensuring precise and compliant campaigns. Review collected by and hosted on G2.com.

Where I would like to see improvement is the AI copywriting assistant. It gives me a serviceable starting point, but every draft still calls for a careful human hand before it goes anywhere. The ability to feed in our brand voice guidelines and reference examples would make that feature far more dependable. Review collected by and hosted on G2.com.

I like that Braze is flexible and has many open modules and integrations that we can implement. Additionally, I am interested in the artificial intelligence features, especially in terms of agents for marketing campaigns and more conversational agents that can integrate with Braze. Review collected by and hosted on G2.com.

I feel that there are still integrations that are not well-structured, particularly regarding dashboards, as the data does not match our system in terms of revenue. A simpler integration is needed, without having to work through queries on our part, which is often complicated to understand. Additionally, the initial setup was a bit complex for our technical team. Review collected by and hosted on G2.com.

Braze coordinated customer engagement across channels very well for me: SMS, Email, IAM, and Push. Personalization has usually felt timely and relevant. I’ve also used the AI for content optimization, the Query Builder, and Decision Split, and it’s been a significant improvement in which message or experience customers receive. Review collected by and hosted on G2.com.

I don’t fully trust the AI capabilities overall. Accuracy and consistency have been mixed, and it’s only somewhat easy to catch and correct mistakes. I’m also only moderately confident about how responsibly my data is handled, the controls over what data AI can access, and how well it explains why it produced a specific result. Review collected by and hosted on G2.com.

I like that Braze coordinates customer engagement across channels very well. Email, SMS, and in-app are all great to see in real time and pull people back in. Personalization feels consistently timely and relevant, helping connect content fast and reliable, very quick. Send time optimization is helpful since it uses each user’s history of opens and clicks to hit the exact time of day. Review collected by and hosted on G2.com.

Built-in analytics are too basic and not very customizable. Also, surveys/polls aren’t built in, so I don’t use those features. Review collected by and hosted on G2.com.

I used the AI to help me build marketing copy in my brand's voice, and it gave me a great head start. Braze mostly helped our team coordinate customer engagement across channels, and personalization has usually felt timely and relevant. I’ve seen some improvement from the AI-powered decisioning and optimization. Review collected by and hosted on G2.com.

Cross-system integration, decision making, and audience segmentation were weak for me. The AI outputs and performance felt only middling overall, and my trust and confidence around things like data handling, controls, and explanations were also just average. Review collected by and hosted on G2.com.

I have used Braze for CRM domain in my office, primarily for email development and campaign building. It's a powerful platform, the most impressive I've seen, and I really find it good to use. They consistently introduce new features, which I think is good. The UI feature is very easy, and the initial setup was very easy as well. The UI is very good and understandable by everyone. I primarily use the campaign building and canvas building features the most. Review collected by and hosted on G2.com.

I find that Braze's catalog building is not as effective as it could be. There's a limit in the catalog building feature that I think should be improved. Review collected by and hosted on G2.com.

I like having a centralized tool to manage audiences, messaging, and campaign journeys. It made it easier to coordinate customer engagement across channels, keep messaging consistent across different touchpoints, and adjust campaigns based on how users were responding. The AI capabilities were also useful for refining messaging and generating variations for different audience segments, giving me a few useful alternatives quickly so I could compare tones and angles. Review collected by and hosted on G2.com.

The AI suggestions were more of a good starting point than something I could use as-is. I still needed to adjust the messaging to better fit the audience and overall marketing strategy. Review collected by and hosted on G2.com.

I like how intertwined Braze is with our sites, offering a lot of capabilities in terms of triggers and metrics to target specific actions. It provides the right tools to target people correctly, and in terms of capabilities, it covers everything from email and SMS to in-app notifications and WhatsApp, pretty much any avenue you can think of. Braze has more metrics than you'll ever need, which is amazing for creating any type of automated flow from any action. Review collected by and hosted on G2.com.

Sometimes I find that when building flows, the flow builders are a little clunky in comparison to other platforms that I've used in the past. Review collected by and hosted on G2.com.

I liked using Braze with the AI features for a customer engagement campaign. The AI helped me personalize the campaign based on customer behavior and made it easier to identify relevant messaging for different user segments. I still reviewed the suggestions before using them, but it saved me time during campaign planning and helped me make the communication more targeted. Real-time personalization has felt consistently timely and relevant, and it mostly helped coordinate customer engagement across channels. Review collected by and hosted on G2.com.

I’m not fully confident in the controls over what data the AI can access, and the product doesn’t explain clearly why the AI produced a specific result. Review collected by and hosted on G2.com.

Schedule the sending at the best time for each user Review collected by and hosted on G2.com.

I don't understand how I can send to specific user segments from Braze without uploading a database. Review collected by and hosted on G2.com.