--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1688 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1688 scale: '5' date_modified: '2026-08-03' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,688 ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons **What users like:** - Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. (385 reviews) - Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. (189 reviews) - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews) - Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. (151 reviews) - Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. (151 reviews) - Users appreciate Braze's **flexibility and user-friendly interface** , making it easy to tailor for various needs. (140 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. (159 reviews) - Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. (149 reviews) - Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. (102 reviews) - Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. (93 reviews) - Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Complexity (63 reviews) - Reporting Issues (62 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. Easy to Use and Constantly Evolving **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** Braze is easy to use and constantly evolving **What do you dislike about Braze?** there isnt really any downsides to braze **What problems is Braze solving and how is that benefiting you?** Minimising operational tasks ### 2. Love Everything About It **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan s. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** over the complimentary food. and the meeting **What do you dislike about Braze?** actually,everything is almost perfect.no **What problems is Braze solving and how is that benefiting you?** how me find the most perfect easy? ### 3. Effortless Newsletter Management and Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2025 **What do you like best about Braze?** very easy to use, hoping to use it everyday for the sending of our newsletters as well as use it for automating messages to our users. **What do you dislike about Braze?** Have not been using the system to it's full extent yet, so cannot really answer this question. But if I have to guess, it will most likely be the implementation of our data into Braze and to use that data to it's fullest. **What problems is Braze solving and how is that benefiting you?** Communication to users is way better than it was, segmented user-journeys to an extent we did not have before. ### 4. smart CRM made easy **Rating:** 5.0/5.0 stars **Reviewed by:** leticia r. | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Braze is a great CRM tool, specially when you are a small company and you want to step up your CRM game. for large enterprises I see some product fit gaps and integration challenges, but overall a great platform as well. **What do you dislike about Braze?** the workspaces are a little bit constraining when you have a global company with lots of workspaces. its a bit obscure the delivery of the messages, why didn't someone received and why not **What problems is Braze solving and how is that benefiting you?** delivering CRM messages through a single platform ### 5. Great tool for marketing comms **Rating:** 4.0/5.0 stars **Reviewed by:** Emma N. | CRM Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Braze?** Braze is quite easy to navigate and use to send out marketing comms. It has many features that allow you to optimise your messaging, scheduling and segmenting. It's also good to see the Product teams constantly releasing new updates and fixes. The Support team are wonderful. They're quick to respond, and very helpful. Braze is my favourite CRM & messaging platform I've used. **What do you dislike about Braze?** There's room for improvement in the UX of some of its features. For example heatmaps of your emails to see clicks, are only available for desktop view, not mobile view. In the Canvas and Campaigns homepages, there are too many columns taking up space, and when you unselect some columns from view, there is no way to save this as your default - you need to unselect these every time. Braze has a lot of potential to improve its reporting features as these are lacking and clunky. **What problems is Braze solving and how is that benefiting you?** Braze helps our segmentation a lot. We can effectively target the right audiences. ### 6. Great UX for Managing Multi-Channel Lifecycle Plans in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Braze?** I like the overall UX design and its ability to provide multi-channel lifecycle plans in one place. **What do you dislike about Braze?** The reporting is very simple and barebones. It would be amazing if there was more visualization of the data. **What problems is Braze solving and how is that benefiting you?** Braze is giving us one central place to run all of our lifecycle marketing strategies. It also houses all of our email templates and campaigns. ### 7. Project Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Kristin W. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2025 **What do you like best about Braze?** The platform is very straight forward and the support about we receive through our Braze representative is always super helpful and accommodating to our team. **What do you dislike about Braze?** I don't dislike anything about Braze currently. **What problems is Braze solving and how is that benefiting you?** Braze is helping us reach more of our customers and storing more personalized information based on customer preferences than our own internal platform. ### 8. Intuitive, Advanced, and Easy to Use—Great Features at the Forefront of AI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Intuitive and advanced. Super easy to use. Great Features and at the forefront of AI advancements fast response when support required **What do you dislike about Braze?** Liquid AI tool hasn't worked too well for us yet Cannot copy messages between canvases and variants Campaigns can be limited over canvases Link alias **What problems is Braze solving and how is that benefiting you?** AI and improving efficiencies ### 9. Practical Marketing Tool with Good Targeting **Rating:** 4.0/5.0 stars **Reviewed by:** Enzo C. **Reviewed Date:** December 26, 2025 **What do you like best about Braze?** I appreciate the feature flag of Braze, which is really convenient. It allows me to target different audiences and get feedback from a specific group of users. **What do you dislike about Braze?** The interface but it has been redone recently, maybe more documentation sometimes it's a bit lacking on the max capacity. **What problems is Braze solving and how is that benefiting you?** I use Braze to send push notifications and communicate news to our user base, and the feature flag is really handy for targeting different audiences. ### 10. Braze: Great for marketing! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** My team just started using braze, and I primarily do data analytics out of it. I am impressed with how quickly our devs/product teams are able to spin up new canvases and direct traffic. I'm also interested in the Offerfit and Braze AI tools, but as we are still implementing, I can't leave a full review of them. **What do you dislike about Braze?** As a non-marketing firm that is using Braze, there's definitely been a few instances where we haven't had the most aligned use cases. I feel as if this isn't a weakness of Braze, just a mis-alignment to an extent. Some KPI's that we track are longer than same-day or same-week, but some things (like intelligent selection) start picking winners and losers incredibly quickly. **What problems is Braze solving and how is that benefiting you?** Braze is helping solve the problem of getting the right message to the right customer. In our legacy system, we had only three SMS texts sent on a stock cadance, and any variation was months of work. With Braze, we have rolled out over 40 messages dynamic based on customer information in a few months, with more to come. ### 11. Easy, Intuitive Platform That Stands Out **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2026 **What do you like best about Braze?** It is really easy and intuitive. I had worked with other platforms but this one is one of the easiers **What do you dislike about Braze?** That you can't select different actions inside canvas but you need to select one by one **What problems is Braze solving and how is that benefiting you?** Helping with sending communications to the right audiences at the right time ### 12. Braze is an incredible tool that helps push our business forward. **Rating:** 5.0/5.0 stars **Reviewed by:** Manan P. | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** I like the amount of product features that it has. It is a one stop shop for all mobile messaging needs exactly what is needed for our business **What do you dislike about Braze?** I would like a unauthenticated customer solution/some sort of identity resolution. **What problems is Braze solving and how is that benefiting you?** Braze is solving having multiple tools to achieve a unified client experience. Having all the channels in one allows for better cross channel journies, that wouldn't exist if we have mutiple vendors for multiple channels ### 13. An absolute game changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Derek M. | Optimization Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Braze has been an absolute treat to implement, right from day one the product and team have been so easy to work with and get support from. I use Braze every day for all things through our mobile app, from Push to Content Cards, Banners and In-app messaging. The integration has been a breeze and I'm so excited to grow out our use cases and create best-in-class customer experiences! **What do you dislike about Braze?** I honestly have no notes - Braze has been an absolute game changer and I love the platform! **What problems is Braze solving and how is that benefiting you?** Braze is solving the problem of not being able to get in touch with our customers from one of our highest traffic platforms. ### 14. Easy to Use with Intuitive Features and a Great Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Braze?** Easy to use, great support team and intuitive features **What do you dislike about Braze?** Sometimes we experience reporting issues, or personalisation limits, however this is more due to set up **What problems is Braze solving and how is that benefiting you?** Saves time and training as easy to use ### 15. Easy, Intuitive Campaign Management That Works **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Easy to use, intuitive design and great for campaign management **What do you dislike about Braze?** For the use case of our business and my role, it can feel a little manual when creating/editing campaigns **What problems is Braze solving and how is that benefiting you?** A temporary solution to fulfil a business project. Wider uses within my team includes CRM management ### 16. Flawless CRM Integration, Effortless Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Sam L. **Reviewed Date:** January 06, 2026 **What do you like best about Braze?** I like Braze for its functionality which works great for anything CRM related. It's already good, and all the features are equally as good as each other. The initial setup was easy, and I don't see any areas that need improvement. **What do you dislike about Braze?** Nothing! the tool is super easy to use **What problems is Braze solving and how is that benefiting you?** Braze solves lots of customer-related problems and I appreciate its functionality. ### 17. Great Support Team with Constant New Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The strong support team and the platform’s ongoing innovation, with new features being rolled out consistently. **What do you dislike about Braze?** At times, the UI can feel a bit clunky, especially in the journey builder. **What problems is Braze solving and how is that benefiting you?** Braze simplifies personalisation, and the AI assistant helps me streamline workflows and boost productivity. ### 18. Elite Multichannel Messaging That Connects Customers Your Way **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The ability to use multi channel messages and finding the best way your customers want to be connected through is elite! **What do you dislike about Braze?** Setting up some of the features can take longer than it may seem **What problems is Braze solving and how is that benefiting you?** Meeting our customers where they want to be met ### 19. Twenty3 Group review – Tyson Wray **Rating:** 4.0/5.0 stars **Reviewed by:** Tyson W. | Arts writer/critic, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Braze?** The introduction of the AI-fuelled MCP server is a great (albeit scary!) way to generate conversational access to our customer data. **What do you dislike about Braze?** The uploading of data is still very clumsy, and considering I am sometimes upload CSVs with 10,000 email address, having the slightest error in one that is user generated is very time consuming when it derails the entire upload. **What problems is Braze solving and how is that benefiting you?** Selling tickets to our events and following up customers that haven't converted with the automation options. ### 20. Easy to use, and great technical support when needed. **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan S. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** The canvas and user journey options are unbeatable. Braze makes it easy to meet the user where they're at with the correct personalized messaging. The technical and strategic support from the management team is super helpful and always willing to assist. **What do you dislike about Braze?** The only downsides I've encountered are some delays in API triggered messaging as well as some large scale outages that have occurred within the last year or so **What problems is Braze solving and how is that benefiting you?** Braze solves the problem of reaching out to potential churn users outside of the app experience. Using push and email to contact these users have allowed our app to continue to grow while meeting our retention goals. ### 21. Beat in Class CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** The interface is so easy to navigate. The documentation is straightforward and provides context to anything you want to build. The CSMs assigned to your account are so helpful. Everythiing about Braze is a great experience. **What do you dislike about Braze?** Perhaps the intricaces of API triggered sends - no information on the Braze side aside from the campaign I'd to identify which API goes where. I'd like a full list of the data points we have from an API logged on the Braze side for easier build. **What problems is Braze solving and how is that benefiting you?** Our entire customer journey is in Braze. Braze provides a platform for us to market to out users in targeted, data based ways. ### 22. Productive tool if you put in the work **Rating:** 4.0/5.0 stars **Reviewed by:** Nick J. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Braze has helped us to understand our customer demographics to try to target offers to the correct audience. It has unlocked our ability to use creative strategies inside marketing instead of just blasting out communications and hoping for the best. **What do you dislike about Braze?** There is not a simple way to allow franchise partners to access and use the platform for their audience without giving them more access than they need. If you need to limit the scope of some groups it is not a simple process. **What problems is Braze solving and how is that benefiting you?** It is letting us send out offers to our guests. That is the most simple level, but still has the biggest impact. ### 23. Powerful Campaign Creation with Intuitive Canvas Feature **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2025 **What do you like best about Braze?** I enjoy creating campaigns with the canvas feature, as it allows me to add multiple steps and various touchpoints throughout the customer journey. **What do you dislike about Braze?** There’s honestly very little to complain about, aside from a handful of features that are still being developed. If you require a particular function, you have the option to request it directly through Braze. **What problems is Braze solving and how is that benefiting you?** Customers holding more than one product. For this we are using nested attributes. However its difficult to segment or personalise this with. ### 24. Braze is an easy to use, engagement platform that drives real-world growth for your business **Rating:** 4.0/5.0 stars **Reviewed by:** Nicholas B. | Growth Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Braze's user interface makes it extremely easy to create and deploy campaigns to audiences of all sizes and across any vertical. **What do you dislike about Braze?** Braze lacks some of the more technical features that its competitors offer, but many of these are only relevant for businesses with complex, large-scale programs. **What problems is Braze solving and how is that benefiting you?** Braze allows my business to engage, activate, upsell, and retain our customers using a variety of lifecycle marketing channels including Email, Push Notifications, In-app Messages, and more. This allows us to onboard customers to our platform, cross-sell them new services and features, and increase customer LTV. Braze enables our business to market at-scale using real-time personalization and AI. ### 25. Powerful system & great team **Rating:** 5.0/5.0 stars **Reviewed by:** Brian C. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** The team at Braze goes above and beyond for their clients and partners. The system itself is truly enterprise level and very powerful. We routinely run large multi-channel campaigns with multiple connected content calls and the system keeps up. Lots of workarounds for custom work **What do you dislike about Braze?** Training is annoying. I wish the system worked better for training team members. Some of the reporting is a little off and questionable. If using for SMS, you will need to be very very careful as to avoid duplicates (the system is Email centric) **What problems is Braze solving and how is that benefiting you?** We're able to build and send campaigns effectively for the brands we work with ### 26. So many possibilities and great support **Rating:** 5.0/5.0 stars **Reviewed by:** Amber K. | Dispensary Lead, Enterprise (> 1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Braze?** There are so many capabilities to what is possible in Braze, the possibilities are endless! The support that the Braze team provides is extremely useful, Doris is a huge help in making sure that our team has all that we need to succed and quickly responds to any issues or questions that we have! **What do you dislike about Braze?** There isn't much to dislike about this product. Occasionally, we encounter some bugs, but the Braze team is always quick to address and resolve most issues. **What problems is Braze solving and how is that benefiting you?** Braze helps us effectively communicate to our customers the most importaint messages at the right time through many forms of digital communication. ### 27. It helps to build personalised, event-based campaigns and it's flexible, reliable, and fast. **Rating:** 5.0/5.0 stars **Reviewed by:** Divyanshu p. | Associate- Marketing Automation, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Braze?** The Canvas journey builder, combined with Liquid templating and dynamic segmentation, lets me create highly targeted, event-driven campaigns across multiple channels with ease. It’s powerful, yet intuitive—great for both marketers and developers. **What do you dislike about Braze?** What I dislike about Braze is the lack of detailed, easily accessible documentation for some advanced features like Liquid logic, webhook integration, and Canvas troubleshooting. **What problems is Braze solving and how is that benefiting you?** Braze solves the problem of disconnected, generic customer communication by enabling real-time, personalized engagement across multiple channels from a single platform. It helps me build event-based, targeted journeys using tools like Canvas, Liquid, and segmentation—resulting in higher user engagement, better retention, and reduced manual effort in campaign management. The ability to automate complex workflows with data-driven logic has made our communication faster, smarter, and more effective. ### 28. Braze is bringing innovation into healthcare **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Braze is a head of the game in releasing new features, addressing customers' feedback and adopting AI capabilities. The real-time, in-app features are a differentiator in our company's ability to reach our members. **What do you dislike about Braze?** Not much to dislike. I'd like to have more admin like abilities, like being able to delete nested attributes and also be able to see sub-properties for events in the user profile but those are tiny things. **What problems is Braze solving and how is that benefiting you?** I love how easy it is to integrate with our platform via API calls, webhooks and connected content, because we operate in a regulated space and cannot expose PHI/PII to Braze. ### 29. Easy Email Creation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2026 **What do you like best about Braze?** How easy it is to build emails without coding knowledge and making it look nice and appealing for readers. **What do you dislike about Braze?** sometimes the formatting of the email comes out a bit different when pasted into gmail. **What problems is Braze solving and how is that benefiting you?** emails that are engaging and get clicked on were difficult but braze made it more interesting looking. **Official Response from Emily Calderon:** > Thank you for writing Braze a review! Regarding the formatting shifts you've noticed when pasting into Gmail: we definitely understand that frustration. Because Gmail has unique ways of handling HTML and CSS, 'copy-pasting' can sometimes break the responsive code that keeps your design looking sharp. To ensure your emails look exactly as intended every time, we recommend using the Braze Test Send feature directly to your Gmail inbox rather than pasting. This allows our platform to deliver the full, optimized code package directly to the email client. ### 30. Braze - a powerful tool for push and email **Rating:** 4.5/5.0 stars **Reviewed by:** Finley C. | Campaigns Executive, Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Braze?** It's easy to use and create canvases and campaigns. It can be integrated with APIs and has powerful AI tools. **What do you dislike about Braze?** You cannot manipulate data as in other tools. **What problems is Braze solving and how is that benefiting you?** It's allowing us to send push notifications, our previous automation tool does not allow us to do this. ### 31. Decision scientist **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Personalisation feels seamless. It’s straightforward to use, and it integrates well with my workflow. **What do you dislike about Braze?** Can’t fulfil all the dream without all the data integrations **What problems is Braze solving and how is that benefiting you?** Personalised CRM journeys that connect decisioning and APIs into a cohesive customer journey. ### 32. Easy, Intuitive, and Modern Platform **Rating:** 4.5/5.0 stars **Reviewed by:** nathalia t. | Analista de Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Braze?** It is an easy, intuitive, and modern platform. I like this ease. **What do you dislike about Braze?** I think we could have greater support when an unexpected error occurs. **What problems is Braze solving and how is that benefiting you?** Automation of the rules increases our efficiency among other things ### 33. User-Friendly UI and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** I like that Braze is fairly easy to learn and has a user-friendly UI. I really value the segmentation feature, allowing us to better understand our customers and target them properly. The drag and drop editors are great for building and QA campaigns quickly, and the analytics tool is another component I find valuable. **What do you dislike about Braze?** Sometimes it is slow **What problems is Braze solving and how is that benefiting you?** I use Braze to create and manage email, push, and SMS marketing campaigns, organize data, and for analytics and optimization. ### 34. User-Friendly and Easy to Navigate, Even with Complex Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** User-friendly overall, with complex features made accessible and easy to navigate. **What do you dislike about Braze?** The native reporting features are limited, and it often requires multiple integrations to get the reporting I need. **What problems is Braze solving and how is that benefiting you?** Marketing campaign setup and user engagement. ### 35. It is a tool to carry out campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Leonardo D. | Ingeniero de Software, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2025 **What do you like best about Braze?** I think the UI/UX of the tool is easy. **What do you dislike about Braze?** It is a bit difficult to integrate on the Web, at least with ours. **What problems is Braze solving and how is that benefiting you?** One of the main problems that Braze presents may be related to the complexity in its initial setup or the need for technical knowledge to fully leverage its potential. Also, in some cases, there may be integration challenges with existing systems or limitations in certain specific functionalities. This benefits me because it creates opportunities to add value through the optimization, implementation, or improvement of these tools. It also allows for standing out by offering solutions or proposals that enhance efficiency in the use of the platform, which can translate into better results for the team and the company. **Official Response from Emily Calderon:** > Thank you for your insightful review! We're pleased to hear that you find our UI/UX easy to navigate. We understand that integration can be challenging, and we appreciate your feedback on the initial setup complexity. We're committed to continuously improving our platform to enhance user experience and streamline integrations, ultimately helping you achieve better results. ### 36. A big upgrade compared to what we were using before **Rating:** 4.0/5.0 stars **Reviewed by:** Gurj S. | Chief Operating Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Braze?** The intuitive interface and ease-of-use meant that it did not take long at all to get up and running, and start seeing (better) results. Transitioning to a new platform inevitably means some friction. I'm happy to say with Braze it was easier than the average migration and the feature set, and the insights at our fingertips, meant we we outperforming its predecessor within days. **What do you dislike about Braze?** As a big advocate for personalisation, there are some aspects of canvas entry that are a little basic (single trigger), and don't correlate with the level of sophistication available elsewhere. **What problems is Braze solving and how is that benefiting you?** The management of user journeys, with the speed and visualisation of the tests and results, and the high level of control over segments and audiences are great. ### 37. So many tools, so little time **Rating:** 4.0/5.0 stars **Reviewed by:** Laura A. | Product Marketing Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** The platform is very intutitive and easy to use (with the right guidance). From dedicated account support managers to learning paths to comprehensive documentation and even Braze Bonfire, there are many ways where i've been able to ramp up my skill set and have my platform questions answered. **What do you dislike about Braze?** I am still a relatively new user of the platform, and there are so so many tools and integrations to learn about and test into. **What problems is Braze solving and how is that benefiting you?** Braze is enabling my team to create thoughtful, personalized omni-channel Lifecycle Journeys and editorial campaigns that reach the right audiences at the right time. ### 38. Strong Omni Channel Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Stacy S. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** It is a fast, Omni Channel Platform with good functionality. It knows who it is and provides rigorous support to its core functions. The interface feels light and responsive. Unlike SalesForce, which can be slow to load and often feels cumbersome, Braze offers a much more streamlined and efficient experience. **What do you dislike about Braze?** The landing page feature seems to lack support for attributes and does not allow the use of liquid coding. But, in fairness to Braze, the feature was just released. **What problems is Braze solving and how is that benefiting you?** Braze is allowing me and my team to get close to one-to-one communications with our customers and clients. ### 39. Effortlessly Pull Up Emails Every Time **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Braze?** I love how easy it is to pull up emails. **What do you dislike about Braze?** I wish there were better storage options, as our inbox is full. **What problems is Braze solving and how is that benefiting you?** Braze sends copies of missing information emails that were sent out to providers. ### 40. Easy Customer Canvases and Journeys **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Easy to create canvases and journeys for customers. **What do you dislike about Braze?** Inability to switch between Canvas tabs without having to save each time. **What problems is Braze solving and how is that benefiting you?** Creating automated campaigns that can be easily checked for delivery health and conversion. ### 41. Dependable platform for our marketing needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2025 **What do you like best about Braze?** So far enjoying using the ai features for troubleshooting **What do you dislike about Braze?** There used to be a community of Braze users on slack that isn't available anymore. **What problems is Braze solving and how is that benefiting you?** Communicating with our customers with marketing and transactional comms - using push, sms, in-app, and email channels. ### 42. intuitive and with a modern design! There is room for improvement in analytics though **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Braze?** Braze is an easy-to-use tool with a modern design, unlike other CRMs competitors. It can be used by anyone, without SQL or development skills. **What do you dislike about Braze?** We need to be able to integrate it with other areas such as Customer Service, Media or Social Networks, to make it a 360º tool and to be able to make more personalised flows based on more aspects of the customer. **What problems is Braze solving and how is that benefiting you?** It helps me to send messages taking into account the internalisation of the company, thanks to functionalities such as Intelligent Timing. ### 43. Unlocks Creative Experimentation with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Braze?** I really like the variety of experimentation that's made possible with Braze! **What do you dislike about Braze?** I wish it didn't require opening several tabs in order to view several content blocks within a canvas, and that I'm not able to make a copy of an email that I built out in one canvas in order to add it to another canvas (this is usually for experiments where they need to be separated because the CCC in one requires a lower rate limit than the other). **What problems is Braze solving and how is that benefiting you?** It's done a great job with allowing for clear experimentation across multi-channels! ### 44. Great Journey Mapping Canvas, but Reporting Could Be Stronger **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Braze?** Love the canvas feature to map out journeys **What do you dislike about Braze?** Reporting can sometimes not be that easy to digest **What problems is Braze solving and how is that benefiting you?** Creating journeys quicker and being able to track how a customer progresses **Official Response from Andrea Nieto:** > Thanks for your feedback, great to hear the Canvas is helping you build and track customer journeys more efficiently. We also appreciate your note on reporting. Making insights easier to interpret is a key focus area, and your input has been shared with the team. Appreciate you taking the time to share. ### 45. User-Friendly Platform with Excellent Learning Resources **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2026 **What do you like best about Braze?** It is user friendly, there help videos are good and useful. The materials provided for learning are good content and clear. **What do you dislike about Braze?** That a new language syntax is required to be learned. **What problems is Braze solving and how is that benefiting you?** It is helping the clients communicate with customers in a more efficient manner. ### 46. New User In Braze Platform **Rating:** 2.5/5.0 stars **Reviewed by:** Maria L. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** I enjoy the easy of use of within the Braze platform- It is user friendly and easy to navigate especially for a user who may not be within the platform as frequently as others **What do you dislike about Braze?** I am new to the platform and there are still functionalities that I am not as familiar with and/or feel like are not completely accurate due to integration within platform. Reporting and data is at times not easy to navigate and often requires multiple sets in order to access **What problems is Braze solving and how is that benefiting you?** Braze allows for daily usage across multiple members of my team ### 47. A Daily Essential for Powerful CRM Execution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2025 **What do you like best about Braze?** I use Braze daily as our core CRM platform, and it has consistently impressed me with its depth, flexibility, and ease of use. It strikes the right balance between being powerful for technical users and intuitive for marketers. Braze’s interface is clean, logical, and highly user-friendly. The Canvas Flow Builder makes designing multi-channel journeys (email, push, in-app, SMS) incredibly intuitive. We were able to get up and running quickly thanks to clear documentation and smooth integration with tools like Segment and Snowflake. The Liquid templating engine adds depth for advanced personalization without compromising usability. Braze offers a rich feature set — real-time segmentation, triggered messaging, personalization, and A/B testing all work seamlessly together. I particularly value the flexibility of Connected Content for pulling in dynamic external data, and Currents for real-time data streaming into our BI tools. You can really scale your CRM strategy without hitting platform limits. Support has been responsive and helpful, and the learning resources (Braze Academy, documentation, and community) are top-tier. Whenever we’ve encountered an edge case or needed advice, we’ve had fast, knowledgeable responses. Braze is now an indispensable part of our marketing tech stack. It's intuitive enough for daily use by marketers, yet powerful and flexible enough to support complex, data-driven campaigns. I’d highly recommend it to any team serious about modern customer engagement. **What do you dislike about Braze?** Liquid personalization can be tricky to debug — it’s a powerful feature, but writing and testing complex logic sometimes requires a lot of trial and error. The AI helpers are improving the overall coding tho. **What problems is Braze solving and how is that benefiting you?** Braze helps us streamline and scale our multichannel CRM strategy with ease. We can manage email, push, in-app, and SMS campaigns from one place, using a single Canvas to coordinate timing, logic, and personalization across all channels. That’s saved us a lot of time and reduced complexity. It also integrates seamlessly with external tools like Movable Ink, which we use for real-time creative personalization, and with data platforms like Segment or Snowflake. This means we can act on live data, personalize at scale, and build campaigns that are not only timely but contextually relevant — all without relying heavily on engineering support. Overall, Braze gives us the agility to move fast and the depth to run sophisticated, data-driven lifecycle programs that drive real results. ### 48. Great Cross-Platform Customer Data Use, but the Language Feels Too Complex **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The utilisation of customer data across multiple platforms **What do you dislike about Braze?** Complex names used for terms in platform **What problems is Braze solving and how is that benefiting you?** Integrating our ticket platform into our crm platform so we have seemless list selection **Official Response from Andrea Nieto:** > Thanks for your feedback. Great to hear Braze is helping you connect and use customer data across platforms. We also appreciate your point around platform terminology. Clear, intuitive language makes a big difference in day-to-day usability, and your input has been shared with the team. Thanks again for taking the time to share your perspective. ### 49. Intuitive Interface, But Needs Better Data Export Options **Rating:** 3.5/5.0 stars **Reviewed by:** Maia P. | Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Braze?** Intuitive user interface when creating campaigns and canvases **What do you dislike about Braze?** Unable to sort canvas user data by date without creating new segments. We should be able to export all emailed users from a canvas who were attempted a send within x date range. **What problems is Braze solving and how is that benefiting you?** Complex renewal canvases **Official Response from Emily Calderon:** > Thank you for taking the time to write Braze a review, Maia! We completely hear you on the data export front. Having to create a new segment just to filter a Canvas export can be a friction point in your workflow. We are constantly looking for ways to make granular reporting more accessible directly within the UI. In the meantime, for the level of detail you're looking for (like specific 'attempted send' date ranges), many of our users find that Braze Currents or our Snowflake Data Sharing integration provides that 'raw' data access without the need for manual segments. ### 50. Automation Made Easy with AI-Powered Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2026 **What do you like best about Braze?** There all work can be automated and there is also special AI for support **What do you dislike about Braze?** Because the platform is quite complete, the price is quite expensive. **What problems is Braze solving and how is that benefiting you?** Get a complete platform that can integrate all CRM Data ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+22%3A09%3A04+-0500&secure%5Bsession_id%5D=6b0b0cdc-c757-49b2-93be-e5bb05fa2b29&secure%5Btoken%5D=93b5407e54adbbda8add62fb69dcf0c8ddc60688b0c2611b176e66a99e4bbecf&format=llm_user) ## Braze Integrations - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [ClickHouse](https://www.g2.com/products/clickhouse/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Domo](https://www.g2.com/products/domo/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lokalise](https://www.g2.com/products/lokalise/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Mention Me](https://www.g2.com/products/mention-me/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Nucleus](https://www.g2.com/products/nucleus-security-inc-nucleus/reviews) - [PAR Punchh](https://www.g2.com/products/par-punchh/reviews) - [Redpoint Customer Data Platform](https://www.g2.com/products/redpoint-customer-data-platform/reviews) - [Saleor Commerce](https://www.g2.com/products/saleor-commerce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Simon AI](https://www.g2.com/products/simon-ai/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tally](https://www.g2.com/products/tally-forms-tally/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Sharing - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - Short Codes - API Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Revenue Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,397 reviews)