Braze Reviews & Product Details

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at braze.com.

Product Website

Seller

Braze

Discussions

Braze Community

Product Description

Create powerful customer engagement with ease, at any scale

Overview by

Emily Calderon

Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

View More Pricing Information

Braze Media

Collect, unify, and activate any amount of data from any source.

Build dynamic audiences with powerful tools that are guided by customer insights.

Put your customers on a faster path to your products and services.

Braze Demo - Personalization & Relevance

Scale personalization to deliver experiences your customers crave.

Create consistent customer experiences across every touchpoint—all from a single platform.

A brilliant customer engagement advisor, right at your fingertips.

Official Downloads

(2)

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2025 Retail Customer Engagement Review Report

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Nick J.

Mid-Market (51-1000 emp.)

9/30/2025

"Productive tool if you put in the work"

4/5

What do you like best about Braze?

Braze has helped us to understand our customer demographics to try to target offers to the correct audience. It has unlocked our ability to use creative strategies inside marketing instead of just blasting out communications and hoping for the best. Review collected by and hosted on G2.com.

What do you dislike about Braze?

There is not a simple way to allow franchise partners to access and use the platform for their audience without giving them more access than they need. If you need to limit the scope of some groups it is not a simple process. Review collected by and hosted on G2.com.

Verified User in Insurance

Enterprise (> 1000 emp.)

11/21/2025

"Powerful Campaign Creation with Intuitive Canvas Feature"

4/5

What do you like best about Braze?

I enjoy creating campaigns with the canvas feature, as it allows me to add multiple steps and various touchpoints throughout the customer journey. Review collected by and hosted on G2.com.

What do you dislike about Braze?

There’s honestly very little to complain about, aside from a handful of features that are still being developed. If you require a particular function, you have the option to request it directly through Braze. Review collected by and hosted on G2.com.

Nicholas B.

Growth Marketing Specialist

Enterprise (> 1000 emp.)

9/30/2025

"Braze is an easy to use, engagement platform that drives real-world growth for your business"

4/5

What do you like best about Braze?

Braze's user interface makes it extremely easy to create and deploy campaigns to audiences of all sizes and across any vertical. Review collected by and hosted on G2.com.

What do you dislike about Braze?

Braze lacks some of the more technical features that its competitors offer, but many of these are only relevant for businesses with complex, large-scale programs. Review collected by and hosted on G2.com.

What problems is Braze solving and how is that benefiting you?

Braze allows my business to engage, activate, upsell, and retain our customers using a variety of lifecycle marketing channels including Email, Push Notifications, In-app Messages, and more. This allows us to onboard customers to our platform, cross-sell them new services and features, and increase customer LTV. Braze enables our business to market at-scale using real-time personalization and AI. Review collected by and hosted on G2.com.

Brian C.

Small-Business (50 or fewer emp.)

9/30/2025

"Powerful system & great team"

5/5

What do you like best about Braze?

The team at Braze goes above and beyond for their clients and partners. The system itself is truly enterprise level and very powerful. We routinely run large multi-channel campaigns with multiple connected content calls and the system keeps up. Lots of workarounds for custom work Review collected by and hosted on G2.com.

What do you dislike about Braze?

Training is annoying. I wish the system worked better for training team members. Some of the reporting is a little off and questionable. If using for SMS, you will need to be very very careful as to avoid duplicates (the system is Email centric) Review collected by and hosted on G2.com.

Amber K.

Dispensary Lead

Enterprise (> 1000 emp.)

10/1/2025

"So many possibilities and great support"

5/5

What do you like best about Braze?

There are so many capabilities to what is possible in Braze, the possibilities are endless! The support that the Braze team provides is extremely useful, Doris is a huge help in making sure that our team has all that we need to succed and quickly responds to any issues or questions that we have! Review collected by and hosted on G2.com.

What do you dislike about Braze?

There isn't much to dislike about this product. Occasionally, we encounter some bugs, but the Braze team is always quick to address and resolve most issues. Review collected by and hosted on G2.com.

Luka C.

Administrator

Small-Business (50 or fewer emp.)

11/15/2024

"Love Braze since we first started using it"

5/5

What do you like best about Braze?

Ease of use, different options it gives us when it comes to content display. Review collected by and hosted on G2.com.

What do you dislike about Braze?

Maybe the customization options are not the best. Review collected by and hosted on G2.com.

Divyanshu p.

Associate- Marketing Automation

Mid-Market (51-1000 emp.)

6/2/2025

"It helps to build personalised, event-based campaigns and it's flexible, reliable, and fast."

5/5

What do you like best about Braze?

The Canvas journey builder, combined with Liquid templating and dynamic segmentation, lets me create highly targeted, event-driven campaigns across multiple channels with ease. It’s powerful, yet intuitive—great for both marketers and developers. Review collected by and hosted on G2.com.

What do you dislike about Braze?

What I dislike about Braze is the lack of detailed, easily accessible documentation for some advanced features like Liquid logic, webhook integration, and Canvas troubleshooting. Review collected by and hosted on G2.com.

What problems is Braze solving and how is that benefiting you?

Braze solves the problem of disconnected, generic customer communication by enabling real-time, personalized engagement across multiple channels from a single platform.

It helps me build event-based, targeted journeys using tools like Canvas, Liquid, and segmentation—resulting in higher user engagement, better retention, and reduced manual effort in campaign management.

The ability to automate complex workflows with data-driven logic has made our communication faster, smarter, and more effective. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

9/30/2025

"Braze is bringing innovation into healthcare"

4.5/5

What do you like best about Braze?

Braze is a head of the game in releasing new features, addressing customers' feedback and adopting AI capabilities. The real-time, in-app features are a differentiator in our company's ability to reach our members. Review collected by and hosted on G2.com.

What do you dislike about Braze?

Not much to dislike. I'd like to have more admin like abilities, like being able to delete nested attributes and also be able to see sub-properties for events in the user profile but those are tiny things. Review collected by and hosted on G2.com.

Finley C.

Campaigns Executive

Enterprise (> 1000 emp.)

11/4/2025

"Braze - a powerful tool for push and email"

4.5/5

What do you like best about Braze?

It's easy to use and create canvases and campaigns. It can be integrated with APIs and has powerful AI tools. Review collected by and hosted on G2.com.

What do you dislike about Braze?

You cannot manipulate data as in other tools. Review collected by and hosted on G2.com.

Leonardo D.

Ingeniero de Software

Information Technology and Services

Mid-Market (51-1000 emp.)

6/6/2025

"It is a tool to carry out campaigns"

3.5/5

What do you like best about Braze?

I think the UI/UX of the tool is easy. Review collected by and hosted on G2.com.

What do you dislike about Braze?

It is a bit difficult to integrate on the Web, at least with ours. Review collected by and hosted on G2.com.

What problems is Braze solving and how is that benefiting you?

One of the main problems that Braze presents may be related to the complexity in its initial setup or the need for technical knowledge to fully leverage its potential. Also, in some cases, there may be integration challenges with existing systems or limitations in certain specific functionalities.

This benefits me because it creates opportunities to add value through the optimization, implementation, or improvement of these tools. It also allows for standing out by offering solutions or proposals that enhance efficiency in the use of the platform, which can translate into better results for the team and the company. Review collected by and hosted on G2.com.

Response from Emily Calderon of Braze

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Thank you for your insightful review! We're pleased to hear that you find our UI/UX easy to navigate. We understand that integration can be challenging, and we appreciate your feedback on the initial setup complexity. We're committed to continuously improving our platform to enhance user experience and streamline integrations, ultimately helping you achieve better results.