Braze Features

Ability to input, modify and extract data from the application in bulk through a structured file. This feature was mentioned in 445 Braze reviews.

As reported in 428 Braze reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

As reported in 389 Braze reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

System provides sufficient customization to meet business requirements 440 reviewers of Braze have provided feedback on this feature.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 439 reviewers of Braze have provided feedback on this feature.

Enables users to view and transact business with the same content in multiple languages and currencies. 346 reviewers of Braze have provided feedback on this feature.

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. This feature was mentioned in 396 Braze reviews.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 426 Braze reviews.

As reported in 386 Braze reviews. Optimizes marketing campaigns for mobile devices.

Based on 359 Braze reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

Based on 316 Braze reviews. Facilitates global text message and mobile marketing campaigns.

Create and design emails with an editor; manage templates; personalize dynamically This feature was mentioned in 553 Braze reviews.

As reported in 525 Braze reviews. Create targeted lists, schedule and manage bulk email sending.

Based on 529 Braze reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Set up automated nurturing emails based on events, online activities, and lead scores This feature was mentioned in 441 Braze reviews.

As reported in 350 Braze reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. 470 reviewers of Braze have provided feedback on this feature.

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. This feature was mentioned in 509 Braze reviews.

Support mobile-optimized emails, online forms, and landing pages. 485 reviewers of Braze have provided feedback on this feature.

As reported in 364 Braze reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

As reported in 384 Braze reviews. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Based on 391 Braze reviews. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 521 Braze reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. 318 reviewers of Braze have provided feedback on this feature.

As reported in 344 Braze reviews. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. This feature was mentioned in 375 Braze reviews.

Sync lead, contact, account, and opportunity information with your CRM system. This feature was mentioned in 375 Braze reviews.

Based on 320 Braze reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time 324 reviewers of Braze have provided feedback on this feature.

As reported in 522 Braze reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. 393 reviewers of Braze have provided feedback on this feature.

Attributes app installs to the marketing campaigns and media sources that drove it. 379 reviewers of Braze have provided feedback on this feature.

Based on 464 Braze reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.

Based on 338 Braze reviews and verified by the G2 Product R&D team. Measures user-level uninstall insights.

Based on 364 Braze reviews and verified by the G2 Product R&D team. Creates custom data views to suit every team member's needs.

Based on 325 Braze reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns.

Based on 450 Braze reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices

Based on 306 Braze reviews. Provides templates for mass mobile messaging campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty This feature was mentioned in 229 Braze reviews.

Based on 427 Braze reviews and verified by the G2 Product R&D team. Personalizes and optimizes email mobile marketing campaigns.

Based on 444 Braze reviews and verified by the G2 Product R&D team. Identifies the most granular audience segments based on actions, inactions, and user properties.

Based on 439 Braze reviews. Allow users to customize their messages.

Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages This feature was mentioned in 476 Braze reviews.

Based on 436 Braze reviews. Retarget your messages based on previous user engagement.

Based on 483 Braze reviews. Segment audience based on device type, location, demographics, customer behavior, etc.

Automate notifications based on user behavior This feature was mentioned in 460 Braze reviews.

Sends out coupons and promotions to reward and entice mobile device users. 263 reviewers of Braze have provided feedback on this feature.

Based on 481 Braze reviews. Track and report on performance metrics and conversions

Report on audience demographics and engagement This feature was mentioned in 445 Braze reviews.

Provides native A/B testing for content and campaigns. This feature was mentioned in 208 Braze reviews.

Allows users to build and analyze customer profiles. This feature was mentioned in 196 Braze reviews.

Based on 190 Braze reviews. Presents messaging depending on customer behavior.

As reported in 175 Braze reviews. Presents messaging depending on customer context.

As reported in 115 Braze reviews. Content triggered by customer's given geolocation.

Based on 197 Braze reviews. Emails triggered by customer activity or behavior.

Messages triggered by customer activity or behavior. This feature was mentioned in 193 Braze reviews.

Based on 115 Braze reviews. Provides recommendations based on customer metrics.

Calculates and presents customized discounts. This feature was mentioned in 109 Braze reviews.

Based on 106 Braze reviews. Personalizes web experiences and presented content based on customer metrics.

Based on 125 Braze reviews. Allow users to edit text and themes on email templates

Offer email proofing capabilities 121 reviewers of Braze have provided feedback on this feature.

Provide mobile responsive email templates 126 reviewers of Braze have provided feedback on this feature.

Offer pre-made email templates This feature was mentioned in 121 Braze reviews.

Allow users to create their own email templates This feature was mentioned in 122 Braze reviews.

As reported in 122 Braze reviews. Use drag-and-drop HTML editing to create email templates

Provide analytics reporting so that users can see how their campaigns perform This feature was mentioned in 124 Braze reviews.

Allow for users to identify potential issues that would stop their emails from sending This feature was mentioned in 120 Braze reviews.

As reported in 120 Braze reviews. Integrate with email software or email marketing and marketing automation platforms

Enables users to send mass text message campaigns 64 reviewers of Braze have provided feedback on this feature.

As reported in 66 Braze reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time This feature was mentioned in 66 Braze reviews.

As reported in 64 Braze reviews. Provides automatic text message replies to recipients

As reported in 63 Braze reviews. Provides automatic URL shortening to use less characters via text

Sends out multimedia via text messages, such as coupons, pictures, and audio 65 reviewers of Braze have provided feedback on this feature.

As reported in 65 Braze reviews. Offers features for personalizing text messages based on customer information or past behavior

Based on 65 Braze reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages

Test variations of a push notification on a portion of users and track conversions This feature was mentioned in 465 Braze reviews.

As reported in 474 Braze reviews. Personalize messages with contextual data such as customer names or product recommendations

Based on 388 Braze reviews. Enhance messages with images, emojis, animated gifs, or videos

Integrate with third-party marketing or e-commerce software This feature was mentioned in 387 Braze reviews.

Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). 104 reviewers of Braze have provided feedback on this feature.

Automates the testing and optimization of customer-facing messaging and campaigns. 100 reviewers of Braze have provided feedback on this feature.

As reported in 103 Braze reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).

Ability to measure product usage by feature, campaign performance by source, and other trending metrics. 99 reviewers of Braze have provided feedback on this feature.

As reported in 102 Braze reviews. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.

Based on 103 Braze reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.

Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. 101 reviewers of Braze have provided feedback on this feature.

Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. This feature was mentioned in 100 Braze reviews.

As reported in 64 Braze reviews. Provides pre-built or customizable performance reports

Based on 63 Braze reviews. Automates tasks and features for added convenience

Provides businesses with 5- to 6-digit short codes for running text marketing campaigns This feature was mentioned in 63 Braze reviews.

Based on 63 Braze reviews. Facilitates the integration of text messaging into existing business applications through an SMS gateway API

As reported in 83 Braze reviews. Allows users to generate text based on a text prompt.

Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications 14 reviewers of Braze have provided feedback on this feature.

Enables users to send mass WhatsApp marketing campaigns This feature was mentioned in 13 Braze reviews.

Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty This feature was mentioned in 13 Braze reviews.

Offers features for personalizing WhatsApp messages based on customer information or past behavior 12 reviewers of Braze have provided feedback on this feature.

Allow users to share promotions with subscribers via WhatsApp 12 reviewers of Braze have provided feedback on this feature.

Provides automated WhatsApp message replies to recipients This feature was mentioned in 12 Braze reviews.

Based on 12 Braze reviews. Deliver tailored promotions to specific audience segments

Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API 13 reviewers of Braze have provided feedback on this feature.

Provides analytics on opt-ins, open and delivery rates, and click-throughs This feature was mentioned in 13 Braze reviews.

As reported in 27 Braze reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases This feature was mentioned in 27 Braze reviews.

Improves performance based on feedback and experience This feature was mentioned in 26 Braze reviews.

Anticipates needs and offers suggestions without prompting 26 reviewers of Braze have provided feedback on this feature.

Capability to perform complex tasks without constant human input 35 reviewers of Braze have provided feedback on this feature.

As reported in 34 Braze reviews. Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting This feature was mentioned in 33 Braze reviews.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

As reported in 30 Braze reviews. Capability to perform complex tasks without constant human input

Based on 30 Braze reviews. Works across multiple software systems or databases

As reported in 30 Braze reviews. Improves performance based on feedback and experience

Based on 30 Braze reviews. Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting This feature was mentioned in 30 Braze reviews.

Makes informed choices based on available data and objectives 30 reviewers of Braze have provided feedback on this feature.

As reported in 16 Braze reviews. Capability to perform complex tasks without constant human input

As reported in 16 Braze reviews. Ability to break down and plan multi-step processes

Based on 16 Braze reviews. Works across multiple software systems or databases

Engages in human-like conversation for task delegation This feature was mentioned in 16 Braze reviews.

Anticipates needs and offers suggestions without prompting This feature was mentioned in 16 Braze reviews.

As reported in 16 Braze reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input This feature was mentioned in 34 Braze reviews.

Ability to break down and plan multi-step processes 33 reviewers of Braze have provided feedback on this feature.

Based on 33 Braze reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience This feature was mentioned in 33 Braze reviews.

As reported in 33 Braze reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives 32 reviewers of Braze have provided feedback on this feature.

Capability to perform complex tasks without constant human input This feature was mentioned in 37 Braze reviews.

Ability to break down and plan multi-step processes This feature was mentioned in 37 Braze reviews.

Based on 37 Braze reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience This feature was mentioned in 37 Braze reviews.

Based on 37 Braze reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives This feature was mentioned in 37 Braze reviews.

Based on 29 Braze reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases 29 reviewers of Braze have provided feedback on this feature.

Offers features for personalizing text messages based on customer information or past behavior.

Provide rich media such as videos, images, carousels, cards, branded templates, etc.

Offer interactive text, buttons or suggested replies for customers to enagage with.

Provide customizable, reusable templates to ensure consistent branding across campaigns.

Enable automated RCS messaging based on triggers, workflows, or scheduling.

Provide two-way messaging, allowing customers to reply and engage in real-time conversations.

Supports transactional alerts such as reminders, confirmations, or notifications.

Provide promotional campaigns with direct website or app actions embedded in messages.

Provide a verified, branded sender profile.

Provide encryption to protect message content, ensuring secure and compliant communication.

Provide authentication mechanisms such as one-time passwords (OTP) or two-factor verification to authenticate users

Provide read receipts and delivery status indicators so businesses can confirm when messages are delivered and opened.

Offer analytics on message delivery, open rates, or campaign performance.

Provide the ability to automatically send messages via SMS or MMS when RCS is not supported, ensuring reliable delivery across all devices and carriers.

Provide AI features such as chatbots, smart replies, or sentiment analysis to enhance conversational RCS.