Braze Features

Based on 447 Braze reviews. Ability to input, modify and extract data from the application in bulk through a structured file.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 430 reviewers of Braze have provided feedback on this feature.

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. This feature was mentioned in 391 Braze reviews.

As reported in 445 Braze reviews. System provides sufficient customization to meet business requirements

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 442 reviewers of Braze have provided feedback on this feature.

Based on 349 Braze reviews. Enables users to view and transact business with the same content in multiple languages and currencies.

Based on 400 Braze reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 430 Braze reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

As reported in 390 Braze reviews. Optimizes marketing campaigns for mobile devices.

Based on 362 Braze reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

Facilitates global text message and mobile marketing campaigns. 319 reviewers of Braze have provided feedback on this feature.

As reported in 564 Braze reviews. Create and design emails with an editor; manage templates; personalize dynamically

Based on 536 Braze reviews. Create targeted lists, schedule and manage bulk email sending.

Based on 539 Braze reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Set up automated nurturing emails based on events, online activities, and lead scores 449 reviewers of Braze have provided feedback on this feature.

As reported in 356 Braze reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. 478 reviewers of Braze have provided feedback on this feature.

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. 519 reviewers of Braze have provided feedback on this feature.

As reported in 493 Braze reviews. Support mobile-optimized emails, online forms, and landing pages.

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. 371 reviewers of Braze have provided feedback on this feature.

As reported in 390 Braze reviews. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Data quality consists of deduplication, cleansing, and appending your marketing database. This feature was mentioned in 397 Braze reviews.

As reported in 533 Braze reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

As reported in 324 Braze reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Based on 352 Braze reviews. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. This feature was mentioned in 380 Braze reviews.

Based on 381 Braze reviews. Sync lead, contact, account, and opportunity information with your CRM system.

Based on 325 Braze reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

As reported in 329 Braze reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Based on 530 Braze reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

As reported in 399 Braze reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Based on 383 Braze reviews. Attributes app installs to the marketing campaigns and media sources that drove it.

Based on 472 Braze reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.

Based on 341 Braze reviews and verified by the G2 Product R&D team. Measures user-level uninstall insights.

Based on 369 Braze reviews and verified by the G2 Product R&D team. Creates custom data views to suit every team member's needs.

Based on 328 Braze reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns.

Based on 461 Braze reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices

Provides templates for mass mobile messaging campaigns This feature was mentioned in 310 Braze reviews.

As reported in 231 Braze reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty

Based on 440 Braze reviews and verified by the G2 Product R&D team. Personalizes and optimizes email mobile marketing campaigns.

Based on 453 Braze reviews and verified by the G2 Product R&D team. Identifies the most granular audience segments based on actions, inactions, and user properties.

Allow users to customize their messages. This feature was mentioned in 447 Braze reviews.

Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages This feature was mentioned in 483 Braze reviews.

Retarget your messages based on previous user engagement. 442 reviewers of Braze have provided feedback on this feature.

Segment audience based on device type, location, demographics, customer behavior, etc. This feature was mentioned in 491 Braze reviews.

As reported in 467 Braze reviews. Automate notifications based on user behavior

Based on 266 Braze reviews. Sends out coupons and promotions to reward and entice mobile device users.

Based on 489 Braze reviews. Track and report on performance metrics and conversions

As reported in 451 Braze reviews. Report on audience demographics and engagement

As reported in 210 Braze reviews. Provides native A/B testing for content and campaigns.

Allows users to build and analyze customer profiles. 198 reviewers of Braze have provided feedback on this feature.

Presents messaging depending on customer behavior. 192 reviewers of Braze have provided feedback on this feature.

Presents messaging depending on customer context. 177 reviewers of Braze have provided feedback on this feature.

Based on 116 Braze reviews. Content triggered by customer's given geolocation.

Emails triggered by customer activity or behavior. This feature was mentioned in 199 Braze reviews.

Messages triggered by customer activity or behavior. This feature was mentioned in 195 Braze reviews.

As reported in 116 Braze reviews. Provides recommendations based on customer metrics.

Calculates and presents customized discounts. 110 reviewers of Braze have provided feedback on this feature.

Personalizes web experiences and presented content based on customer metrics. 107 reviewers of Braze have provided feedback on this feature.

Allow users to edit text and themes on email templates This feature was mentioned in 129 Braze reviews.

Offer email proofing capabilities This feature was mentioned in 124 Braze reviews.

As reported in 130 Braze reviews. Provide mobile responsive email templates

Based on 124 Braze reviews. Offer pre-made email templates

As reported in 128 Braze reviews. Allow users to create their own email templates

As reported in 126 Braze reviews. Use drag-and-drop HTML editing to create email templates

As reported in 127 Braze reviews. Provide analytics reporting so that users can see how their campaigns perform

Allow for users to identify potential issues that would stop their emails from sending This feature was mentioned in 122 Braze reviews.

Integrate with email software or email marketing and marketing automation platforms 122 reviewers of Braze have provided feedback on this feature.

Enables users to send mass text message campaigns 67 reviewers of Braze have provided feedback on this feature.

As reported in 66 Braze reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time This feature was mentioned in 67 Braze reviews.

Based on 64 Braze reviews. Provides automatic text message replies to recipients

Based on 63 Braze reviews. Provides automatic URL shortening to use less characters via text

Sends out multimedia via text messages, such as coupons, pictures, and audio 65 reviewers of Braze have provided feedback on this feature.

As reported in 66 Braze reviews. Offers features for personalizing text messages based on customer information or past behavior

As reported in 66 Braze reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages

Based on 470 Braze reviews. Test variations of a push notification on a portion of users and track conversions

Personalize messages with contextual data such as customer names or product recommendations This feature was mentioned in 480 Braze reviews.

Enhance messages with images, emojis, animated gifs, or videos This feature was mentioned in 391 Braze reviews.

As reported in 389 Braze reviews. Integrate with third-party marketing or e-commerce software

As reported in 110 Braze reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).

As reported in 106 Braze reviews. Automates the testing and optimization of customer-facing messaging and campaigns.

Based on 108 Braze reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).

As reported in 103 Braze reviews. Ability to measure product usage by feature, campaign performance by source, and other trending metrics.

Provides dashboards to combine and visualize quantitative and qualitive customer journey data. This feature was mentioned in 107 Braze reviews.

Based on 107 Braze reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.

Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. 105 reviewers of Braze have provided feedback on this feature.

Based on 104 Braze reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.

Provides pre-built or customizable performance reports This feature was mentioned in 64 Braze reviews.

Based on 63 Braze reviews. Automates tasks and features for added convenience

Provides businesses with 5- to 6-digit short codes for running text marketing campaigns This feature was mentioned in 63 Braze reviews.

As reported in 63 Braze reviews. Facilitates the integration of text messaging into existing business applications through an SMS gateway API

Allows users to generate text based on a text prompt. This feature was mentioned in 85 Braze reviews.

Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications This feature was mentioned in 14 Braze reviews.

As reported in 13 Braze reviews. Enables users to send mass WhatsApp marketing campaigns

Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty This feature was mentioned in 13 Braze reviews.

Offers features for personalizing WhatsApp messages based on customer information or past behavior 12 reviewers of Braze have provided feedback on this feature.

Allow users to share promotions with subscribers via WhatsApp 12 reviewers of Braze have provided feedback on this feature.

Provides automated WhatsApp message replies to recipients This feature was mentioned in 12 Braze reviews.

Based on 12 Braze reviews. Deliver tailored promotions to specific audience segments

As reported in 13 Braze reviews. Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API

Based on 13 Braze reviews. Provides analytics on opt-ins, open and delivery rates, and click-throughs

Based on 31 Braze reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases This feature was mentioned in 30 Braze reviews.

Improves performance based on feedback and experience 30 reviewers of Braze have provided feedback on this feature.

Anticipates needs and offers suggestions without prompting This feature was mentioned in 30 Braze reviews.

Capability to perform complex tasks without constant human input This feature was mentioned in 39 Braze reviews.

Improves performance based on feedback and experience 38 reviewers of Braze have provided feedback on this feature.

Anticipates needs and offers suggestions without prompting 37 reviewers of Braze have provided feedback on this feature.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Based on 10 Braze reviews. Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

As reported in 32 Braze reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases 32 reviewers of Braze have provided feedback on this feature.

As reported in 32 Braze reviews. Improves performance based on feedback and experience

Engages in human-like conversation for task delegation This feature was mentioned in 32 Braze reviews.

Anticipates needs and offers suggestions without prompting This feature was mentioned in 32 Braze reviews.

Makes informed choices based on available data and objectives 32 reviewers of Braze have provided feedback on this feature.

Capability to perform complex tasks without constant human input 16 reviewers of Braze have provided feedback on this feature.

Ability to break down and plan multi-step processes This feature was mentioned in 16 Braze reviews.

Based on 16 Braze reviews. Works across multiple software systems or databases

As reported in 16 Braze reviews. Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting This feature was mentioned in 16 Braze reviews.

Based on 16 Braze reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input 39 reviewers of Braze have provided feedback on this feature.

As reported in 37 Braze reviews. Ability to break down and plan multi-step processes

As reported in 37 Braze reviews. Works across multiple software systems or databases

As reported in 37 Braze reviews. Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting This feature was mentioned in 37 Braze reviews.

Makes informed choices based on available data and objectives 36 reviewers of Braze have provided feedback on this feature.

Based on 40 Braze reviews. Capability to perform complex tasks without constant human input

Based on 42 Braze reviews. Ability to break down and plan multi-step processes

Based on 40 Braze reviews. Works across multiple software systems or databases

Based on 40 Braze reviews. Improves performance based on feedback and experience

Based on 40 Braze reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives 41 reviewers of Braze have provided feedback on this feature.

Capability to perform complex tasks without constant human input 30 reviewers of Braze have provided feedback on this feature.

Based on 30 Braze reviews. Works across multiple software systems or databases

Offers features for personalizing text messages based on customer information or past behavior.

Provide rich media such as videos, images, carousels, cards, branded templates, etc.

Offer interactive text, buttons or suggested replies for customers to enagage with.

Provide customizable, reusable templates to ensure consistent branding across campaigns.

Enable automated RCS messaging based on triggers, workflows, or scheduling.

Provide two-way messaging, allowing customers to reply and engage in real-time conversations.

Supports transactional alerts such as reminders, confirmations, or notifications.

Provide promotional campaigns with direct website or app actions embedded in messages.

Provide a verified, branded sender profile.

Provide encryption to protect message content, ensuring secure and compliant communication.

Provide authentication mechanisms such as one-time passwords (OTP) or two-factor verification to authenticate users

Provide read receipts and delivery status indicators so businesses can confirm when messages are delivered and opened.

Offer analytics on message delivery, open rates, or campaign performance.

Provide the ability to automatically send messages via SMS or MMS when RCS is not supported, ensuring reliable delivery across all devices and carriers.

Provide AI features such as chatbots, smart replies, or sentiment analysis to enhance conversational RCS.