Adobe Campaign Reviews & Product Details


What is Adobe Campaign?

Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels.

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Adobe Campaign Profile Details

Adobe Campaign Profile Details

Provided by:

Provided by:
Jeremy Finch

Website
www.adobe.com
Related Links
Q&A
Languages Supported
English
Vendor
Adobe
Description
Adobe (NASDAQ: ADBE) deals in digital media, digital marketing, and printing and publishing software with over 14,000 employees and $4.4 billion in revenue.
Company Website
Year Founded
1982
Total Revenue (USD mm)
7,301
HQ Location
San Jose, CA
Phone
+1 (888) 649-2990
Ownership
NASDAQ: ADBE
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
22,251
Twitter
@Adobe
Twitter Followers
635,822
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Companies Using Adobe Campaign

Quintiles
Arrow Electronics
Sephora
Fnac
JustAnswer
NHL.com
Proximiant
C Spire
Delaware North
Quaero
Wunderman
eMAG

Adobe Campaign Reviews

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1-50 of 269 total Adobe Campaign reviews
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Loan Administrator
Financial Services
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"Adobe is so versatile!"

What do you like best?

I use adobe campaign constantly at work. There truly is no software that compares. It has more features and options than I even know what to do with at times! I use it to create training tools that are aesthetically pleasing and functional and it never disappoints.

What do you dislike?

Because there is sooo many tools, I find it difficult to learn it all. I often have to watch youtube tutorials to learn what every tool is for. I think the task bar could be a little simpler/more user friendly. Projects tend to take me a while to complete as I forget how to maneuver through the system.

Recommendations to others considering the product:

Watch all the training tutorials.

What problems are you solving with the product? What benefits have you realized?

We create campaigns that we can share for training purposes. I teach multiple classes a week and this enable me to have a visual platform. We make campaigns that we send to clients in emails so they can operate more efficiently.

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Marketing Staff
Mid-Market
(51-200 employees)
Validated Reviewer
Review Source
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"Its main strength is the automation of marketing campaigns"

What do you like best?

Like any other Adobe product, Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus. It gives the possibility to create any type of campaigns, from simple to complex, depending on the characteristics of the project. It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps. In conclusion, it gives the ability to create and run campaigns across different platforms in a few steps.

What do you dislike?

Before using Adobe Campaign, the company I used to work with used Indicative and the transition from one software to another was very complicated, as Adobe Campaign is more complex and some menus turned out to be confusing to me. However, with some practice it can be mastered after some time. Something I really dislike are the payment plans, that tend to be very expensive. I wish they could add the one-time fee they had a couple of years ago.

Recommendations to others considering the product:

This solution is well suited for medium size or large size companies with a high level of marketing communications. It works perfectly with email marketing campaigns, deploying large volume of emails very easily when it’s automated. The interactions happen in real time, making the engagement with your audience more efficient. It’s highly recommended if you integrate it with other products from the Adobe Marketing Cloud, especially with Adobe Analytics. These two will definitely boost all the marketing field and sales in your company.

What problems are you solving with the product? What benefits have you realized?

Adobe Campaign is a solution strongly used by the marketing staff of my company, especially in the sub teams of digital content and marketing solutions. This platform has definitely proved its strength in the automation of marketing campaigns, something that has proven to be very effective when engaging with our audience.

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Software Developer
Mid-Market
(51-200 employees)
Validated Reviewer
Review Source
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""Adobe Campaign.""

What do you like best?

The capacity to attach and chug messages to our teammates and recover past messages. We use it for peaceful consideration and private data with the goal that data is kept isolated. Truly delighted in the campaign and the continuous administration. It was useful to have the capacity to coordinate a few unique profiles.

What do you dislike?

While the product generally easy to utilize, a portion of the setup menus can be confounding. It tends a to challenge locate the correct devices as each campaign program works in an unexpected way.

Recommendations to others considering the product:

On the off chance that you are an expansive retailer or a B2C organization with a huge marketing group, Adobe Campaign offers a gigantic chance to redo your occasion and your battles to meet any business necessities.

What problems are you solving with the product? What benefits have you realized?

This is primarily utilized as our email/standard mail conveyance component, we use it to send every outside correspondence (email, post office based mail). This apparatus has been anything but difficult to utilize while truly driving an incentive as we bring all our client correspondence channels under one instrument. We use Adobe Campaign for significant cluster battles and it is useful for that.

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Administrative Assistant
Writing and Editing
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Awesome!"

What do you like best?

Since we are a very small company, we use it company-wide. The program definitely helped in running larger-scale marketing campaigns across multiple types of devices. Whether it was via e-mail, SMS on mobile, or the direct snail mail, we definitely were able to market directly to our fan base. The drag and drop feature is great! I most like the marketing automation tool. It’s a great tool when we send product/solutions related outbound emails to customers/prospects.Adobe allows us to keep track of everything very easily and allows us to go back and write notes at different steps. Including these notes at different steps within the campaign allows us to copy them over to new ones so we don't have the same issues launching the next campaign.

What do you dislike?

The user interface can be difficult to grasp for marketers. Includes full integration for other Adobe marketing software. Plenty of features need heavy customization for optimal performance. Adobe Campaign tends to be a little more complex to use compared to other automation tools. This requires more training for individuals on our team.

Recommendations to others considering the product:

If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.

What problems are you solving with the product? What benefits have you realized?

Content is customizable based on customer interactions and preferences. Campaigns can be sent through direct mail. Push notifications can be enabled on the mobile app which has been great for building up clients and business. We have been able to use Adobe for social media marketing. It helped drive awareness about our products, and it increased customer engagement.

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U
Enterprise
(10,001+ employees)
Validated Reviewer
Verified Current User
Review Source
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"A decent campaign software that looks simple on the surface"

What do you like best?

The campaign functions that you're looking for are all present but a decent number of them are difficult to find and actually much less practical than you'd imagine. The software is frequently being improved upon and updated on Adobe's end.

What do you dislike?

They are actively updating and adding new features but compared to competitors on the marketplace they're not offering anything significantly better. The reporting features are generally lacking and not enjoyable to use. I would recommend fixing that for future iterations of the platform.

Recommendations to others considering the product:

A basic software solution but there are better items on the marketplace

What problems are you solving with the product? What benefits have you realized?

I have been running Ad campaigns on Adobes platform in order to take advantage of their DMP offering in addition to their DSP algorithms. Their software provides everything you could wish for in terms of integration and usage but not much is there beyond the surface.

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Automation and Analytics Specialist (Marketo)
Hospitality
Mid-Market
(51-200 employees)
Validated Reviewer
Review Source
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"I love all Adobe Products, and this one is just amazing too!"

What do you like best?

It felt familiar with the Adobe family of products I am used to. I love that adobe is easy to use. Anyone can pick up on this software very quickly and be able to do creative things with it. It is easy to use one of the best marketing tool .

What do you dislike?

There really isn't anything I dislike about it. It seems like it is trying to do too much and you need to invest time to manage the app as it helps you manage what you are trying to accomplish. Its expensive and you need to buy the full suite but its worth it asyou can do soo much with it

Recommendations to others considering the product:

This is a great tool if you are using all the other adobe apps this works like magic and intergrating it with omniture you will be able to track the performance of the campaigns too. I would highly recommend it

What problems are you solving with the product? What benefits have you realized?

Its a global setup as you have the ease to access multiple customer profiles from a centralized place, and analyze your audience after a campaign is launched the performance of it after the campaign is launched is something that I really like about. In addition to the automation attributes.

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Digital Campaign Analyst
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Top-of-the-line marketing platform"

What do you like best?

When it comes to digital marketing, if you can dream it, Adobe Campaign can do it. The number of options for customization and optimization are nearly endless, but the interface is easy to learn and intuitive, so it's not overwhelming.

What do you dislike?

There is a lot of clicking back and forth. You can't really have multiple tabs open at the same time.

What problems are you solving with the product? What benefits have you realized?

Adobe Campaign makes it possible to manage and track all of our email campaigns worldwide, in one place. The platform is fast, high-capacity, and never crashes.

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CD
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Its a great tool but long way to be perfect for customers"

What do you like best?

Extent of customization that can be achieved with Adobe campaign is best in comparison to any other tool

What do you dislike?

Lots of bugs, lack of proper documentation and tutorials makes it difficult for business users

Recommendations to others considering the product:

Its good for large organizations with target of more than 1 million subscribers as it takes a lot of efforts to implement it. Its best in class marketing automation tool and can be customised according to client's requirements. However, to implement and use it, professional skilled resources are required and its not best tool for business/marketing end users.

Adobe Campaign is growing and going in right direction but it lacks major functionalities and features for business users. Its UI is very outdated and doesn't provide ease of content editing to end user. Client would need to depend on Adobe campaign resources for any execution.

What problems are you solving with the product? What benefits have you realized?

Its one of top Marketing Automation tool in Market and its power can be realized when its integrated with Experience cloud (Analytics/AAM/Target/AEM)

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EE
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Powerful but clunky"

What do you like best?

Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.

What do you dislike?

There is very little out of the box functionality and suffers from under-development over time. As a result, functionality from a deployment standpoint is ~10 years behind market leaders (despite some upsides with data management). Campaign is very clunky and too often requires 10x as many clicks as similar tasks in other platforms. We have experienced far too many errors as a result of this.

Recommendations to others considering the product:

If evaluating for an on-prem solution, expect to increase hardware and system resources by 10-50%. If evaluating for a SAAS solution, evaluate against leading solutions in the marketplace via a formal POC process. If evaluating for professional services support, heavily consider alternate agencies.

What problems are you solving with the product? What benefits have you realized?

We are launching new home-grown marketing channels via custom integrations with Adobe Campaign, which was not feasible with other platforms' OOTB capabilities.

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Marketing and Communications Specialist
Textiles
Enterprise
(1001-5000 employees)
Validated Reviewer
Review Source
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"Adobe campaign review"

What do you like best?

The ease of use and having everything in one place. Really enjoyed the automotive campaigns and the real-time management. It was helpful to be able to integrate several different profiles

What do you dislike?

It wasn't very appealingly for a marketing team - I was expecting a little more from their UI.

The amount of customization needs to make data relevant to our team

Encountered a good amount of bugs throughout the system

Recommendations to others considering the product:

Adobe Campaign is definitely headed in the right direction. I will say from my experience that the more you plan ahead with what you are wanting/expecting of this software the easier it is to integrate throughout your teams. We made the mistake of not setting up best practices and that bit us in the long run. Having those in place will also benefit your teams understanding of the software. It took a decent amount of training to full understand the capabilities so make sure you have that in mind before you start the integration process.

We were using it to move a very large amount of emails and it was very slow and would sometimes crash - if you are looking to do things of that nature a different software may be better suited for you. However, if our looking to do simple blast to targeted customers/clients this would be a great solution.

What problems are you solving with the product? What benefits have you realized?

Prospect conversation and customer retention - automated marketing campaigns

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Communications & Administrative Coordinator
Health, Wellness and Fitness
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Mass emailing made easy"

What do you like best?

I really like the ability to plug and chug emails to our membership and retrieve previous emails. I use it for pastoral care and private information so that information is kept separate. Therefore my uploaded screen shot has been blanked out because of the clergy privacy we use within our office.

What do you dislike?

I wish it synced better with my adobe cloud and google drive. It took me a little while to use to the different formatting. I wish it were more straight-forward.

Recommendations to others considering the product:

Do your research and make sure that it has the features you need. I find all of these kinds of programs have micro differences but depending on your goal, that can be a big deal.

What problems are you solving with the product? What benefits have you realized?

Its keeping my social media posts connected to my mass emailings. We have a separate program (constant contact) that is for our 'for public viewing'. Having a different company hosting our private information on a different space, gives us more privacy for our clergy concerns.

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Manager Projects CRM
Information Technology and Services
Enterprise
(10,001+ employees)
Validated Reviewer
Review Source
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Amazing functionality for the technically skilled"

What do you like best?

The new client UI looks great. Workflow functionality can handle any journey you can imagine. Out of the box channels (email, SMS, Direct Mail) gives you short deployment timeline. Another great thing is the flexibility of data modelling. You can easily customize your customer/prospect database from the UI.

What do you dislike?

The UI even with the new style it's not yet appealing enough to marketers.

Functionality for tracking delivery and responses need a lot of customization to make relevant data available.

Integration with other Adobe Marketing Cloud apps is not quite "native" yet.

Recommendations to others considering the product:

Make sure you get the right skilled people involved in the implementation and BAU.

What problems are you solving with the product? What benefits have you realized?

We are deploying large multi-step campaigns across email, SMS and Direct Mail channels.

Since we started to use one tool for all channels we are able to attribute the campaign ROI in a more precise manner.

Also, the experience of the customer has improved due to message consistency across channels.

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UI
Mid-Market
(501-1000 employees)
Validated Reviewer
Verified Current User
Review Source
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"A system that SHOULD work well but doesn't"

What do you like best?

The capability for deep segmentation and personalization. Additionally, once you understand the basics of how Adobe works, you can execute simple campaigns pretty easily.

I also like visual format of how they display metrics. The data is presented in a way that is clean and easily digestable which is nice.

What do you dislike?

The system is insanely buggy, customer service in the face of these bugs is horrible, and it is so fragile it crashes all the time. It is not at all user friendly, which is a shame because the system could be very powerful. The workflows error all the time and the error messages are not easily understandable, so it is hard to troubleshoot things on my own.

Adobe customer support is horrible - there is very little training available online for new users, and the ticketing system is not very good for fast solutions. I wish there was a chat option or something of that nature for quicker turnarounds in getting the help that I need.

Recommendations to others considering the product:

If you need a super powerful system and have clean data, Adobe Campaign might be right for you. However, be aware that the system is NOT user friendly and you will dedicate a lot of time to educating users and troubleshooting problems, glitches and errors.

What problems are you solving with the product? What benefits have you realized?

We use Adobe Campaign for major batch campaigns and it is helpful for that. We are trying to become more sophisticated in our usage of the system, and hopefully will be able to solve more problems in the future.

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President
Music
Validated Reviewer
Verified Current User
Review Source
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"Best Marketing Tool Out THERE!!"

What do you like best?

Adobe Campaign is the best marketing tool for your business whether you are a huge enterprise, small business owner or Entrepreneur. I've been using it for many years and I couldn't imagine using another program to help market my business. I give it 5 stars and refer it to anyone looking to help market and promote their business of any size. It is so helpful to you and your business and will have you and your business in every way possible. You will be so happy with this product and what it can do to help your business.

What do you dislike?

I think it could have more features and it could be a little easier to use. More user friendly in the sense that you can change the options quickly and accurately and understand the process of the program in and out. Also they should be more ad ons and ways you can learn more about your business and what is working and not working of your business.

Recommendations to others considering the product:

Make it a little more easy to use for the users

What problems are you solving with the product? What benefits have you realized?

We are trying to gain more eyes and ears on our business and the benefits of using Adobe Campaign is helping optimize our business to get our likeness to the masses. The benefits of using this program is you can utilize the assets of your business to help your business get out there to as many people as possible. You can find out what people are interested in and what works what doesn't work and use what is best for your company.

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J.D. Candidate
Law Practice
Validated Reviewer
Review Source
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"Great Program if you Have the Skill"

What do you like best?

I like that you can really make the products your own. There is a tremendous amount of room for personalization within this program. Further, simple campaigns are easy to execute once you have a basic understanding of Adobe products.

What do you dislike?

This system has quite a few bugs that need to be fixed before it can operate at full capacity. It crashes occasionally, which makes working difficult. Further, this system isn't super user friendly.

Recommendations to others considering the product:

Be sure that you know what you would like to do and how you want to go about it. This program is sensitive and hard to run.

What problems are you solving with the product? What benefits have you realized?

With this program, you can customize content based on what customers would prefer to see. Because this campaigns can be sent through direct mail, this has created convenience.

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Marketing Coordinator
Environmental Services
Mid-Market
(51-200 employees)
Validated Reviewer
Review Source
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"Very nice!"

What do you like best?

Our company is ever-growing, but our actual sales & marketing team is quite small. This program makes it easier to run large marketing campaigns when it is basically just one person behind the wheel.

What do you dislike?

Its not like many programs I've used in the past, so it can seem like a lot to handle for one or a few people at times.

Recommendations to others considering the product:

This is definitely a beneficial program for a really big campaign, with multiple users and most likely multiple devices. If you need something on a smaller scale, I would try another product.

What problems are you solving with the product? What benefits have you realized?

Campaigns can be done through direct mail, which takes a lot of the stress off of regular e-campaign methods. This product definitely helped us spread the word about our services and locations.

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Assistant Account Executive
Pharmaceuticals
Mid-Market
(501-1000 employees)
Validated Reviewer
Review Source
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"Great Program"

What do you like best?

I really liked all of the features of Adobe. I like that there are so many features that you can use. Adobe is a great program to use for all people with different experience levels. i think that it is a very simple and easy program to navigate.

What do you dislike?

I wish there was a tutorial for new users. I would really like to see a tutorial for new Abobe uses. i feel like since there are so many cool and different features that Abobe offers, it would be really nice to see a tutorial so users did not miss out on any useful or unique feature.

Recommendations to others considering the product:

I would recommend using Adobe Campaign. It's a really simple interface that users can create a lot of different programs in.

What problems are you solving with the product? What benefits have you realized?

We are using Adobe to help create marketing tools for our clients.

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Senior Consultant | CRM | MCM | Campaign | BI
Internet
Small-Business
(11-50 employees)
Validated Reviewer
Review Source
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Extremely powerful, usability has improved significantly over the last couple of years"

What do you like best?

Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an incredible amount of control with the ability to pass spam filters and ensure emails get delivered. There is also a deliverability team who are renowned experts in this field that can provide optimal configuration if required. Neolane was one of the first campaign management tool to provide mobile app integration with personalised push notifications. For the 'techies', there is also an unlimited amount of customisation that can be done.

What I like the most is that there is an unlimited potential as to what could be achieved with this platform when it comes to Marketing Automation due to the sophisticated workflows, combined with Campaign and Delivery through multiple channels with email, mobile app, direct mail (with a printing partner), SMS (with a messaging partner), Interaction (inbound channel) and social marketing (synchronising contacts from your Facebook page).

No other competitor offers such all round capabilities, although they do require the right level of expertise to fully utilise.

What do you dislike?

Some have complained about the steep learning curve. However, this can be offset by a comprehensive implementation strategy. Bring in the right expertise and slowly build up internal capabilities with proper training of your own CRM, IT and Marketing teams.

Previously with Neolane what was gained in advanced customisation capabilities, could have been lost in intuitiveness and usability. However, following the acquisition by Adobe, the platform has matured over the years. Businesses that now use the platform and properly and follow best practices have been able to thrive with their marketing.

The usability also used to require improvements, but through the integration with other Adobe products such as AEM, content management can now also be handled with a breeze.

Reporting might be the weakest link, however there are some good out of the box reports available. For more advanced reporting, businesses can always integrate the data (post campaign execution) with other tools.

Recommendations to others considering the product:

I have now implemented several of these solutions and happy to share my experiences.

The best advice I can offer is that the more time that is spent on the planning, discovery phase and design, the smoother your implementation will be and the higher return on investment. It is crucial not to cut corners or reduce the size of the team required to cut costs. The right expertise is required from Adobe, their partners and your internal teams. Data SMEs should be made available for all your source systems to help with the implementation.

Also plan for what should take place post-implementation and all your non-functional requirements. What is your marketing strategy? How will your content be personalized to become more relevant for your customers and prospects? How good is the quality of your data and where are improvements required? Most of the implementations that fail do so because they don't take their time to analyse and solve all these questions prior to implementing this tool.

In addition training of your own internal users, it is also crucial to follow the best practices recommended by Adobe and avoid doing a lot of custom coding (which can be challenging to maintain in the future) unless it is really necessary. No need to reinvent the wheel.

What problems are you solving with the product? What benefits have you realized?

The business problems are prospects conversion, customer retention, reducing churn, automation of marketing campaigns and increasing customer loyalty.

Benefits included but were not limited to, increased control of customer life cycle, reducing un-subscriptions by getting customers to go through a short survey, increased conversions by triggering marketing campaigns based on customer behaviour and very useful tracking capabilities of received emails through open and click-rates and much more.

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UP
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
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"User Interface Needs Improvement"

What do you like best?

I like the new update with more modernized icons and buttons. Workflows are easy when only using one workflow. My email list is only a weekly newsletter. The email specialists use more advanced workflows and can help when necessary.

What do you dislike?

I dislike that it this Adobe tool doesn't look like any of the other Adobe tools I use in the Adobe Marketing Cloud. Adobe Experience Manager, Search and Promote and others are similar to use. This tool doesn't have the Adobe "look".

What problems are you solving with the product? What benefits have you realized?

It can be slow. I hate that I can't use it on a Mac and that I have to sign in through a Windows remote desktop to access it. Too many steps.

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Marketing Coordinator
Building Materials
Mid-Market
(51-200 employees)
Validated Reviewer
Review Source
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"Adobe Review"

What do you like best?

The customization options of the program, it allows me to transform any picture I want into something amazing.Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.

What do you dislike?

It can be tricky at times, if the images are too large the program can lag here and there. There is so much great functionality, but there are some definite growing pains integrating with other Adobe products and external systems. So disappointing!

What problems are you solving with the product? What benefits have you realized?

Campaign management, image adjustment, advertising edits, email campaigns,

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Sales and Marketing Manager
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
Review Source
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"Great marketing tool"

What do you like best?

I like how integrated this software is. There are so many different things you can do maximize your campaign and create custom content.

What do you dislike?

Although there are a decent amount of templates, I still feel that it is slightly lacking in that department but I do believe they are working on it.

Recommendations to others considering the product:

I think this software is certainly one worth exploring!

What problems are you solving with the product? What benefits have you realized?

I am able to effectively communicate with my database and then track and analyze the success of these campaigns.

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UH
Enterprise
(10,001+ employees)
Validated Reviewer
Verified Current User
Review Source
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"Works flawlessly!"

What do you like best?

Adobe campaign is best for large institutions who are wanting to get in touch with their consumers. It is used by the marketing team as a campaign management tool for CRM activities, automated and ad hoc marketing communication aimed at both leads and the existing customer base. Email is the premiere channel for communicating with the customers and this product makes it so easy.

What do you dislike?

Adobe Campaign should be operationalized, architected and run by a central team. Proper user training and on boarding support is provided. This training can take some time but is definitely worth it so that your marketing team is using the product properly. I also hope that they remove the limitation of Windows-Only for running AC Client Console.

What problems are you solving with the product? What benefits have you realized?

Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints

Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports. The analytics are great with this product!

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A
Enterprise
(10,001+ employees)
Validated Reviewer
Review Source
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"Worst Marketing Automation Product I've Used"

What do you like best?

I can't think of any redeeming qualities. This is a horrible product. I have used many other MA tools on the market (such as Marketo, Pardot, etc.), and this is the worst of them.

What do you dislike?

Where do I start. The product is a nightmare. It is designed for developers, so in order to use it properly, you need to know scripting, coding and SQL. Other tools (such as Marketo) do not require these types of technical skills. The user interface is non-existent, the system is buggy and regularly craps out, and support is essentially non-existent. If you are evaluating MA tools, run away from Adobe Campaign as fast as you can. It's a nightmare, and Adobe is not investing in the tool.

Recommendations to others considering the product:

Run away as fast as you can. There are many other products that are better. Adobe discounts the price, but there is a reason it's cheaper.

What problems are you solving with the product? What benefits have you realized?

Marketing automation -- sending timely, targeted communications to customers and prospects. None.

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Independent Contractor
Religious Institutions
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
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"Adobe Campaign Experience"

What do you like best?

This tool is highly flexible to meet different needs for different types of users & different types of businesses.

It has many features and capabilities that, quite frankly, not every business will use. Neolane is the solution for those who are looking for a complete email and automation solution that's able to also integrate social and mobile. During the selection process, it's key to know your own objectives and what you want from your system and which features are the most important to your business. The application Integrates easily with CRM, has large storage area and flexible storage capabilities and includes web tracking and automated workflows making automation simple.

What do you dislike?

The analytic part is also useful and powerful as well but I still use other software to fill the gaps, it's not for everyone. Not everyone is using this platform.

Recommendations to others considering the product:

Remember that it's not for everyone if it doesn't fit your style or you find it difficult to use try to find another campaign program.

What problems are you solving with the product? What benefits have you realized?

Time-saving with the automated campaign

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UH
Mid-Market
(51-200 employees)
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"Everything you need in the Adobe Family"

What do you like best?

I love all the adobe products. I like that you can seamlessly use them -- and this is no different, but you get even more with this. It is a great social marketing tool that allows you to get even closer to your client with ease. I loved how this program helps you design something that is great on all platforms, and looks so professional from the customer standpoint.

What do you dislike?

Nothing. This is really a one-stop-shop. You can get everything you need, including a discount if you already use the adobe suite.

Recommendations to others considering the product:

If you want to get even closer to your customer and look great, I highly recommend using this. If you have Adobe for other things, this will just polish your marketing effort that much more.

What problems are you solving with the product? What benefits have you realized?

Unfortunately, now we have outsourced this to a local contractual company. They are great, as well, and cheaper. So I guess the price was the biggest problem. I can't talk about how much I like the Adobe Campaign and hope to switch back in the future.

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Career and Education Specialist
Non-Profit Organization Management
Mid-Market
(51-200 employees)
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"It is a great product!"

What do you like best?

I feel like its usability. I sometimes struggle with computer technology and trying to get info out to customers. Adobe Campaign makes it so much easier. I appreciate the way it formats and allows me to tailor my to contacts who have specific interests and that kind of thing. I appreciate that it offers the ability to review what I've sent also. Knowing how my emails are being received and read is very helpful.

What do you dislike?

Sometimes there is too much. I like all it offers, but there are times when I just want a simple way to reach out to folks in my network and this feels like I'm jumping through too many hoops, on occasion. I would say that is one of the only issues I have with it. More often than not, I was very pleased with it. The only reason I don't use it anymore is because of a job change.

Recommendations to others considering the product:

I recommend trying it. Not ALL users are going to find it helpful, but if your business caters to varied individuals in differing demographics, I would always encourage a trial at least. I have found it very helpful for that.

What problems are you solving with the product? What benefits have you realized?

As I mentioned in my first paragraph, the ability to create campaigns for specific groups is a fantastic business resource. This has helped us really reach people in a more personal way. Not only that, but the ability to send info in a more one-on-one way has also boosted our connections and business relationships.

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UD
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"Adobe makes campaigns easy and effective"

What do you like best?

I like the ease of use of Adobe Campaign. Adobe makes the process of setting up and running a campaign across multiple different platforms very fast and easy. I also really like all of the tracking features. Analytics are extremely important in today's marketing world to know what is most effective. I like that we can also easily send and track email campaigns to large lists. This Adobe product is a great asset to the rest of the adobe products. I would highly recommend Adobe Campaign for all your email campaign and analytical tracking needs.

What do you dislike?

While the software overall is easy to use, some of the set-up menu's can be confusing. It can be challenging to find the right tools as every campaign program works differently and we have used many over the years. It can be challenging to learn this program at first, but like any program with time it gets much easier. Setting up the specific email with the tools takes time to learn, but is effective.

Recommendations to others considering the product:

We use Adobe products for most of our design and marketing and this is another great adobe tool to have and use.

What problems are you solving with the product? What benefits have you realized?

We are able to send better campaigns out to customers and dealers through Adobe Campaign. We can customize the campaigns to suit our specific needs. The benefits of using Adobe Campaign are that they have great analytic tracking systems. We can make more effective campaigns through analyzing the data, making our marketing plans more effective as a whole.

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UC
Mid-Market
(201-500 employees)
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"Very Handy for critical documents. "

What do you like best?

I like the fact that Adobe Campaign is easy to work with. It is readily available to buy. I have used it at my workplace to make sure that some documents cannot be repeated/copied by other people. It was easy to send those documents through emails and interact with others without any problems. You can easily analyze what the customers in the company are receiving and sending. The reports are analyzed automatically by Adobe Campaign.

What do you dislike?

I have to say that I don't dislike anything about it specifically, even overall I don't dislike anything. But if there is one thing that I can say is a little hard to deal with is, is to teach someone new at your company about how Adobe Campaign works. It contains a lot of information and so sometimes it can be hard for a newbie to understand how it really works. .

Recommendations to others considering the product:

none

What problems are you solving with the product? What benefits have you realized?

The major issue that is being solved by Adobe Campaign is the fact that it saves plenty of time. You don't have to analyze each subject individually, Adobe Campaign does that for you. It works fast and is very convenient.

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UC
Mid-Market
(51-200 employees)
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"Adobe: Strong Marketing Tool"

What do you like best?

I truly like the editing skills that come with Adobe - you can turn any document into whatever is needed! It is very easy to use and you're able to make a very quick campaign that is very appealing to an audience (especially in the business world today).

What do you dislike?

Nothing significantly that I don't like - the only benefit that would make it even better is if it was a more user friendly platform. There are many options and sometimes, hard to find. Having a search that would run through all options would be very very beneficial.

Recommendations to others considering the product:

The biggest recommendation to someone considering Adobe Campaign is that the more you research and truly learn the program, the more you will be able to get out of it - the higher your ROI is for your investment in Adobe. There are many things that Adobe makes easier for all parties, those need to be found. I highly recommend taking or having your team take a session on it to get to know the product at its best.

What problems are you solving with the product? What benefits have you realized?

We build everything through our Adobe. From proposals to simple brochures. We also are very driven to make power points and interactive PDF's through adobe. The business world today is very driven by eye appeal and any adobe program will be able to help generate what is needed to get the business done, just like it has for my current employer and former.

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