Adobe Campaign Reviews & Product Details

Adobe Campaign Overview

What is Adobe Campaign?

Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels.

Adobe Campaign Details
Languages Supported
English
Product Description

New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences.

How do you position yourself against your competitors?

With the right tools, you can quickly and easily create amazing campaigns that resonate with your audience. Our robust and intuitive features help you personalize and deliver amazing cross-channel campaigns.


Seller Details
Seller
Adobe
Ownership
NASDAQ:ADBE
Company Website
Phone
+1 (888) 649-2990
Year Founded
1982
HQ Location
San Jose, CA
Total Revenue (USD mm)
$11,171
Twitter
@Adobe
685,588 Twitter followers
LinkedIn® Page
www.linkedin.com
25,182 employees on LinkedIn®
Description

Adobe (NASDAQ: ADBE) deals in digital media, digital marketing, and printing and publishing software with over 14,000 employees and $4.4 billion in revenue.


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Adobe Campaign Screenshots

Adobe Campaign Reviews

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Technical Support Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Very effective operational reports creating tool which helps the user on easy tracking of various campaign impacts and also the most productive marketing system via multiple channels and it allows easy smooth communication ability.

Adobe Campaign can also be used for sending private massages with specific preferences and requirements.

Marketing Automation with the tool is great and it offers the best power to control the entire email marketing campaign process and very nice tool on tracking of different CRM activities. Review collected by and hosted on G2.com.

What do you dislike?

No any usage problem regarding the Adobe Campaign usability and its because the product learning is very easy. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Adobe Campaign i can say its the most powerful system with functional features for simple management of different campaign and email marketing across channels. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Marketing Automating, Email marketing campaign management and segmenting among many more benefits. Review collected by and hosted on G2.com.

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Creative Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Extremely easy tool for visual analytics, email marketing solution and lead segmentation product with all the productive functions for effective marketing.

Adobe Campaign helps creating effective process reports which helps on campaigns results tracking.

Adobe Campaign offers the user a power to manipulate advertising processes through different channels and also on for simple marketing campaign Automation. Review collected by and hosted on G2.com.

What do you dislike?

Adobe Campaign is a friendly marketing solution and very simple to set up and get started on doing various amazing job. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The most reliable campaign management software and very simple to all users and its marketing capabilities is very more productive. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Analyzing campaign results.

Advertisement campaign management.

Email marketing. Review collected by and hosted on G2.com.

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Open Discussions in Adobe Campaign
Marketing Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

I really like the user interface on Adobe Campaign, especially the drag and drop interface that allows you to see step by step how the campaign will reach and affect the potential customer. Review collected by and hosted on G2.com.

What do you dislike?

I dislike that there wasn't much information about it online prior to me using it. I felt unsure of whether or not I should pay for it considering that it isn't widely used. I do have trust in numbers, and I was concerned about how effective Adobe Campaign would be seeing that not many are using it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would definitely say that you should try out Adobe Campaign. The price is affordable for what you can do with it, and they offer a free trial that you can use to see if it fits your needs. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Adobe Campaign came at an affordable price and allowed me to reach potential customers in a meaningful way. Review collected by and hosted on G2.com.

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UN
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I enjoy absolutely nothing about Adobe Campaign. Review collected by and hosted on G2.com.

What do you dislike?

It feels like it is purposefully over-complicated. Instead of being helpful, and giving helpful advice on how to do even something as simple as sending an email, you're left to flounder around trying to figure out how to do things. Their training is also unhelpful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are trying to use landing pages to get subscribers, then use those lists to send updates about our offerings. Review collected by and hosted on G2.com.

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Sales and Marketing Assistant
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

It makes it easy to create communications for different channels - Email, Push and SMS. The ability to see the source code and edit the HTML through the software makes it quick and easy to edit and amend comms. The ability to also manage a vast number of campaigns with a different number of target groups in one place, it's easy to find and switch to the desired campaign and make amendments. Review collected by and hosted on G2.com.

What do you dislike?

It's very clunky and old fashioned and not very user intuitive. It is quite slow when there a lot of processes happening and the tool to check how the comms have performed is not the best analysis tool. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

N/A Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The problems I'm solving are all the different type of communication campaigns we have - I can manage them all through one place. It can be quick to create the comms and to schedule them for the desired dates. Review collected by and hosted on G2.com.

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UT
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

In this system the right decision can be made, since adobe campaign is the best ally for marketing and advertising workers in the business field of advertising campaigns. Being this because the methods that every computer worker needs to carry out a work of great quality to promote brands and models of services of all type, capable of capturing potential clients, calling considerably the attention for the innovative thing of their programming Review collected by and hosted on G2.com.

What do you dislike?

Content in the adobe campaign system has been observed to have a slight but significant flaw when trying to send a document, after it has been completely loaded just by sending, the action is performed without results and the file is not sent by first intention, so that it can leave the platform costs a few minutes of valuable time for any user. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I recommend this program because its great interface has allowed me to carry out my tasks to their maximum potential, giving me the development of my skills to be able to fully develop and demonstrate my ideals, materializing and distributing them quickly and efficiently with my allied platform adobe campaign, since its large data storage capacity allows me to save my files of preference to send them again when necessary, taking its management structures to achieve the best application in its category, able to achieve the creation of plans for the proper distribution of information through the methods offered by this computer system. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With adobe campaing I have managed to solve an unparalleled number of corporate errors in the distribution and management of campaigns linked to the advertising environment that make life within my company, allowing me to guide my employees and my team to achieve every goal we set, thanks to its incredible features in its impeccable system, where its use includes the evolution of the main methods of sending files and forms corresponding to technological progress within the industry, always being at the forefront of each corporate index contained in the organizational structure of my company. Review collected by and hosted on G2.com.

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Marketing Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It's pretty simple to use. Tens of emails can also easily be sent with this magnificent product and can track each of my emails. All of my marketing strategies can be used to manage my entire workload. Furthermore, this application has a full capacity to integrate and enable me to work with great comfort in several applications. In addition, emails sent or received can be arranged in a regular pattern. Review collected by and hosted on G2.com.

What do you dislike?

I don't believe that there are certain issues with this program because it saves time and also provides a great tool for working every day. It's sometimes a little slower to work and takes a great deal of time but otherwise it's a good practical way to get more in less time. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The design of this application is ideal for any type of organization since it provides all marketing activities with full power. In addition, other features allow users to set goals entirely in line with their expectations to accomplish more in a less time frame from this application. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Enables the creation, coordination and delivery of various campaigns via emails. Before this certain program came, email marketing was very difficult because it makes a contact list, where I can send e-mails to dozens of people quickly. Even because it has all the functionality of this task, I can know the status of the e-mails that have been sent. Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The one thing I do like about Adobe Campaign is that I am able to import HTML in order to customize my campaigns. Also, our workflow segmentation allows me to send our emails to the correct audience. While the workflow is complicated, it allows us to make sure our email campaigns are being sent to the correct audience. Review collected by and hosted on G2.com.

What do you dislike?

I dislike the interface. The program is out of date and it is extremely manual. Automations and trigger campaigns are difficult to understand. Each little thing effects the delivery as well—without being extremely clear on what the issue could be in the HTML. Also since switching to Adobe Campaign our conversion rates and numbers have declined. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I recommend getting a lot of training on the platform. It's difficult to navigate, so the more training you can get on this will be helpful. When we had training sessions, I learned a lot about the inside and out of the platform, which helps me to navigate it easier since I use the platform daily. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We need an ESP, so I am solving being able to send out email campaigns and keep email marketing afloat even if it is a very manual process. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like the segmentation part is the most. In this you can create the segments as per the company requirements and customer searches. It helps to our business turnover. Review collected by and hosted on G2.com.

What do you dislike?

Little Difficult in configuration. Except this everything is good! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Created new segments and workflows based upon the business requirements. Review collected by and hosted on G2.com.

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IT Specialist
Architecture & Planning
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It is quite easy to used. Dozens of emails can be sent directly with great ease also am able to track each one of my email with this magnificent product. All my marketing strategies can be use to maintain all my workload in this application. Additionally, this application comes with a full integration capacity that allows me to work on various applications with huge comfort. Furthermore, emails that are being sent or that are being received can be organized into a regular pattern. Review collected by and hosted on G2.com.

What do you dislike?

I don’t think there are any certain issues in this application because it’s total time saver and also a great tool to work on daily basis. Sometimes, it becomes a little bit slower in working which consumes a lot of time but otherwise it’s a good intuitive in order to get more in less time. So, this application is my most favorite these days. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It’s a surely suggested product in order to make marketing process easier and convenient. Also, the functionalities of this application are suitable for any kind of organization because it provides full power for all the marketing related tasks. Also, there are certain features that allow users to fully set priorities according to their preferences in order to get more from this application in less time. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Adobe is a renowned product in the world of software because it allows me to create, coordinate and deliver variety of campaigns through emails. Email Marketing was quite tough before the arrival of this certain application because it makes a contact list through which I can easily send emails to dozens of people altogether. I can even know the status of all my sent emails whether they are being delivered or not because it has all features regarding this task. Review collected by and hosted on G2.com.

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Marketing and Communications Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Great for email marketing testing to improve and tweak after each campaign. Review collected by and hosted on G2.com.

What do you dislike?

Took a little while to get used to the interface. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would recommend if you use other Adobe products for consistency. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The ability to automate email marketing which is triggered when the recipient creates an action. Review collected by and hosted on G2.com.

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UT
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I enjoy the ease of use of using Adobe products Review collected by and hosted on G2.com.

What do you dislike?

It's expensive to have and with new programs coming up that you'll need it's another expense Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's worth it to try out, if you don't like it then you don't have to use it Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Editing of documents and allowing signatures on documents in a fast easy secured way Review collected by and hosted on G2.com.

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AP
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Adobe campaign analytics dashboard along with dark grey themed UI is a significant plus for me as it's less stressful to the eyes and provides a seamless experience. I love the way geographical distribution can also be shown on world map. Review collected by and hosted on G2.com.

What do you dislike?

Could find shares of total area graphs in the software. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Marketing campaign on social media Review collected by and hosted on G2.com.

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UF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Adobe campaign has enabled our business to begin a journey down the road to true cross-channel marketing. We had to graduate from single-touch email campaigns to a more sophisticated marketing approach to remain competitive, and the adobe marketing tool has been key. Very flexible (at the cost of up-front development). Review collected by and hosted on G2.com.

What do you dislike?

It's a sophisticated tool, and the cost of onboarding and not very large pool of talent familiar with the program has been frustrating. Another issue has been migrating work into the new system and discovering limitations of AC. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The trainer on day one said "this is not for babies". He was correct, we struggle with the complexity of the tool, and we have a bright rteam of developers. There's a lot of bugs and I really hope this does not go away with adobe's acquisition of Marketo Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Moving from a flat marketing strategy to true multi-channel marketing. We have been able to create drip campaigns and experiences that have seen a large increase in engagement. Review collected by and hosted on G2.com.

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Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I am able to create complex campaign for my clients making me an hero in the eyes of my clients. Also, it is perfect tool that provides reliable services with advanced features. Review collected by and hosted on G2.com.

What do you dislike?

I can't think of much of anything that I don't like about campaign, the price is a little higher but you get what you pay for. Therefore, I recommend this software as the best and great in marketing. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This platform is a powerful tool for an agency that needs to overcome numerous similar advertising campaigns and also it keeps everything well organised. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I use this software in email delivery and tracking information. This ensures I have a fair idea of the percentage of my emails end up in my customers inbox. Review collected by and hosted on G2.com.

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AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Easy to setup, once it is done you just set it and forget it. Review collected by and hosted on G2.com.

What do you dislike?

Difficult to navigate, it can be very confusing to find the configurations. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Campaign management, saves about 3 hours a day. Review collected by and hosted on G2.com.

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I am a Marketing Operations & Technology Expert with multiple Marketing Automation Platform certifications under my belt, and years of professional experiences in leading technology and digital marketing projects. I'm a user of HubSpot, Marketo, and Adobe Campaign.

From all 3, Adobe Campaign is the most powerful one in terms of its richness of features, and data manipulation and accessibility. Review collected by and hosted on G2.com.

What do you dislike?

The user interface and experience is complex and unfriendly. While this is a powerful tool in its own right, its meant for advanced users mainly. The tool itself is very slow (Client Console) Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Use it if you are an advanced user - proficient in Marketing Automation and Technology (programming and database expertise) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Adobe Campaign for Marketing Automation purposes. Review collected by and hosted on G2.com.

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Marketing Staff
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Like any other Adobe product, Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus. It gives the possibility to create any type of campaigns, from simple to complex, depending on the characteristics of the project. It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps. In conclusion, it gives the ability to create and run campaigns across different platforms in a few steps. Review collected by and hosted on G2.com.

What do you dislike?

Before using Adobe Campaign, the company I used to work with used Indicative and the transition from one software to another was very complicated, as Adobe Campaign is more complex and some menus turned out to be confusing to me. However, with some practice it can be mastered after some time. Something I really dislike are the payment plans, that tend to be very expensive. I wish they could add the one-time fee they had a couple of years ago. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This solution is well suited for medium size or large size companies with a high level of marketing communications. It works perfectly with email marketing campaigns, deploying large volume of emails very easily when it’s automated. The interactions happen in real time, making the engagement with your audience more efficient. It’s highly recommended if you integrate it with other products from the Adobe Marketing Cloud, especially with Adobe Analytics. These two will definitely boost all the marketing field and sales in your company. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Adobe Campaign is a solution strongly used by the marketing staff of my company, especially in the sub teams of digital content and marketing solutions. This platform has definitely proved its strength in the automation of marketing campaigns, something that has proven to be very effective when engaging with our audience. Review collected by and hosted on G2.com.

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UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Adobe campaign is capable of doing anything you could want it to, and there are usually multiple ways to get to the end result. Review collected by and hosted on G2.com.

What do you dislike?

The complexity adobe campaign is both a blessing and a curse. Some of the use cases are beyond complicated. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Automation. It is brilliant when used properly. Review collected by and hosted on G2.com.

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Software Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The capacity to attach and chug messages to our teammates and recover past messages. We use it for peaceful consideration and private data with the goal that data is kept isolated. Truly delighted in the campaign and the continuous administration. It was useful to have the capacity to coordinate a few unique profiles. Review collected by and hosted on G2.com.

What do you dislike?

While the product generally easy to utilize, a portion of the setup menus can be confounding. It tends a to challenge locate the correct devices as each campaign program works in an unexpected way. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

On the off chance that you are an expansive retailer or a B2C organization with a huge marketing group, Adobe Campaign offers a gigantic chance to redo your occasion and your battles to meet any business necessities. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

This is primarily utilized as our email/standard mail conveyance component, we use it to send every outside correspondence (email, post office based mail). This apparatus has been anything but difficult to utilize while truly driving an incentive as we bring all our client correspondence channels under one instrument. We use Adobe Campaign for significant cluster battles and it is useful for that. Review collected by and hosted on G2.com.

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Open Discussions in Adobe Campaign
Digital Campaign Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

When it comes to digital marketing, if you can dream it, Adobe Campaign can do it. The number of options for customization and optimization are nearly endless, but the interface is easy to learn and intuitive, so it's not overwhelming. Review collected by and hosted on G2.com.

What do you dislike?

There is a lot of clicking back and forth. You can't really have multiple tabs open at the same time. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Adobe Campaign makes it possible to manage and track all of our email campaigns worldwide, in one place. The platform is fast, high-capacity, and never crashes. Review collected by and hosted on G2.com.

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IH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Has so many features and ways to reach costumers, provide what they need, once you are able to know your way around the app is so fantastic, only need to work once and them just press send Review collected by and hosted on G2.com.

What do you dislike?

Not good for small marketing departments. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Is there a way to add animations or personialized graphics. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The product allows you to send personalized emails that are based on customer interests. Personalizing your marketing efforts can create stronger customer relationships Review collected by and hosted on G2.com.

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CI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

We can create multiple workflows with out any trouble based on customer interaction. This is the best tool to reach customer to increase our business Review collected by and hosted on G2.com.

What do you dislike?

Nothing much really, everything seems smooth and good. No dislikes Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Creating complex workflows to increase the customer engagement Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Adobe is a very easy tool to learn and use. Review collected by and hosted on G2.com.

What do you dislike?

I haven't had enough experience with Adobe Campaign Manager so I don't know the full capabilities. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This is a great and easy tool to integrate into your programs. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I have not experienced any issues with Adobe campaign manager. Review collected by and hosted on G2.com.

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