--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1688 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1688 scale: '5' date_modified: '2026-08-03' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,688 ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons **What users like:** - Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. (385 reviews) - Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. (189 reviews) - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews) - Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. (151 reviews) - Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. (151 reviews) - Users appreciate Braze's **flexibility and user-friendly interface** , making it easy to tailor for various needs. (140 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. (159 reviews) - Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. (149 reviews) - Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. (102 reviews) - Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. (93 reviews) - Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Complexity (63 reviews) - Reporting Issues (62 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. Fast, Trustworthy, and Packed with Powerful Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Braze?** I like the key features it has, the Cross-Channel Messaging, the Data Platform, the AI capabilities. The fact that is very fast and trust worthy is a plus. **What do you dislike about Braze?** Nothing, it is best as it is. Keep up the good work. **What problems is Braze solving and how is that benefiting you?** The integration of the Push Notifications for all platform in one place. ### 2. Outstanding CRM with Exceptional Responsiveness **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Braze?** It does most things I need it to do, and they are very receptive to feature requests and suggestions. Having dipped my toes in other CRM tools, they dont even compare. **What do you dislike about Braze?** The troubleshooting process is a bit clunky. Usually there is some important information that only a dev can see that helps solve the problem, but requires more time. **What problems is Braze solving and how is that benefiting you?** I love that I can set up a very complex journey in a Braze canvas and tailor it however I want. The automation is amazing, and once set up can just run behind the scenes. ### 3. Braze **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Braze?** I've found Braze to be an incredibly user-friendly platform with a clean interface and intuitive navigation. It offers a robust suite of features for customer engagement, and I’ve been consistently impressed by the thoughtful design and functionality. The learning and training paths are especially helpful—whether you're new to the platform or looking to deepen your skills, the resources are well-organized and easy to follow. Overall, Braze makes it easy to execute complex campaigns while continuing to grow your knowledge along the way. Highly recommend for teams looking for a powerful, accessible marketing tool. **What do you dislike about Braze?** While the platform is user-friendly overall, some of the more advanced features take time to fully understand and implement without prior technical knowledge. Thankfully, Braze offers great learning sessions to help users navigate these complexities. **What problems is Braze solving and how is that benefiting you?** Braze helps solve the challenge of delivering timely, personalized messaging across multiple channels—email, push, in-app, and more—all from a single platform. Before using Braze, coordinating campaigns across these channels was time-consuming and often inconsistent. Now, with features like Canvas Flow, segmentation, and real-time data triggering, we're able to create seamless, automated journeys that respond to user behavior in the moment. ### 4. Positive experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Braze?** How easy it to create campaigns and canvases **What do you dislike about Braze?** The built in analytics seems a little clunky **What problems is Braze solving and how is that benefiting you?** A central hub for multiple touch point marketing ### 5. Continuous Updates and a Strong Global Client Base **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Braze?** I appreciate the continuous updates to the product and the strong global client base. **What do you dislike about Braze?** It’s an expensive product offering and the data lake integration is less flexible, although this feels like a minor issue overall. **What problems is Braze solving and how is that benefiting you?** AI-powered user journey. ### 6. Intuitive UI and Fast Support, But Room for More Features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2026 **What do you like best about Braze?** Quick response to support questions, intuitive UI **What do you dislike about Braze?** Visibility into how users move through canvases could be improved **What problems is Braze solving and how is that benefiting you?** Allows our marketing/growth teams to build & send emails & SMS directly, rather than relying on engineering team. Can create canvases to nurture users through onboarding. **Official Response from Emily Calderon:** > Thank you for taking the time to write Braze a review! Just want to highlight that when you open a live Canvas, you can toggle from 'Build' to 'Analytics' in the top right. This transforms your workflow into a heatmap showing exactly how many users entered, proceeded, or exited at every single step. You can read more about it here: https://www.braze.com/docs/user_guide/engagement_tools/canvas/testing_canvases/measuring_and_testing_with_canvas_analytics ### 7. PGA TOUR comes to Forge 2025 **Rating:** 5.0/5.0 stars **Reviewed by:** Mike H. | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** I love the usability of the platform. It is easy to navigate and to train new users on quickly. **What do you dislike about Braze?** My company is not an eCommerce platform and a lot of the out of the box solutions are for eComm **What problems is Braze solving and how is that benefiting you?** Braze has made it easier to incorporate personalization into our email and IAMs ### 8. Great UI and learning materials **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Braze is user-friendly and offers a wide range of excellent learning courses, along with thorough documentation guides that help address any questions. It enables you to conduct A/B testing easily without needing engineering support, making it simple to iterate and optimize with minimal effort. **What do you dislike about Braze?** I can't really identify any major drawbacks to using Braze. Occasionally, they update or modify things, and when you log in, the interface might look different or certain features may have changed. Sometimes it's hard to remember if something was always that way or if it's a recent update. While it's great that the platform is always evolving, these changes can be a bit confusing at times. **What problems is Braze solving and how is that benefiting you?** Braze helps support multichannel messaging and allows the team to iterate and test without engineering support. ### 9. A lifecycle marketer's best tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** Braze has so many tools that help make the most out of lifecycle marketing. The ability to use custom HTML for emails and in-app messages means that we can ghave unlimited creativity, and the support of connected content and liquid variables means that we can personalized to no end. **What do you dislike about Braze?** Some of the interfaces on Braze can be a bit clunky -- it can become challenging to navigate canvases or templates. Also, the frequent updates -- while largely really useful -- sometimes sunset small features that I have found super useful (like saving my recent searches in templates or canvases) **What problems is Braze solving and how is that benefiting you?** Automating user journeys! Having the ability to automate messages means that we are able to passively market to our users with a lot less lift on the daily. ### 10. We create personalized experiences for our customers thanks to Braze **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** The ever evolving features - we have had a lot of opportunity to update and adapt our campaigns to new features and best practices that Braze provides. We are really looking forward to improving upon the user experience with BrazeAI features! **What do you dislike about Braze?** Estimating audience sizes is tedious, as we have to hit calculate exact each time, and the variance could be huge if we don't. Would love if this was the standard. Also working with list data can be tough if we have lists from our offline databases, but need to target CRM campaigns by these lists, we'll have to upload in multiple pieces. **What problems is Braze solving and how is that benefiting you?** Braze is always on top of changing industry standards and has provided us with good insights on how to better utilize the advanced features. ### 11. Innovative growth **Rating:** 5.0/5.0 stars **Reviewed by:** Serine Y. | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Braze is more than a email campaign tool. It is a customer engagement and enhancement platform that encourages marketers to get to know their customers as people **What do you dislike about Braze?** There is a bit of a learning curve. Practioner certification exam questions are difficult to understand. **What problems is Braze solving and how is that benefiting you?** There used to be a bottleneck in email template development, as we had to depend on engineers to find time in their roadmap for template creation. Now, with the ability to create a kitchen sink, anyone can build an email canvas without waiting for engineering resources. ### 12. Braze does it all **Rating:** 5.0/5.0 stars **Reviewed by:** Rich M. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Braze provides a wide range of capabilities and is constantly introducing new features. It makes creating customer journeys remarkably simple. **What do you dislike about Braze?** There aren't many downsides to Braze. If I had to choose something, it would be some small inconveniences in building out canvases (ex. inability to copy multiple steps at once) **What problems is Braze solving and how is that benefiting you?** Braze is bringing all of our business units together under a single platform, whereas before they were separated across different systems. It also provides significantly more options for personalization and ensures that each customer receives the most relevant message. ### 13. Poor Shopify Integration and Data Storage Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Jessica J. | CRM & Loyalty Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Braze?** It's child friendly to implement basic and non-hierarchy system communications. **What do you dislike about Braze?** It's integration with Shopify and data storing is the lowest caliber I have experienced between several platforms. **What problems is Braze solving and how is that benefiting you?** To be honest, at the moment it is only saving us on cost not implementation or functionality. ### 14. Best CRM tool in the market **Rating:** 5.0/5.0 stars **Reviewed by:** matias d. | CRM & Lifecycle Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Braze?** Their multichannel automation capabilities are hard to beat and I expect their new jump into Ai will boost it's automation features further. **What do you dislike about Braze?** Their pricing system is a bit too complex compared to competitors **What problems is Braze solving and how is that benefiting you?** It is a platform that can help you create great CRM flows, using your data from easy integrations with clear measuring and multiple communication channels. ### 15. Product Operations Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Hideki H. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** Robust functionality, its easy to use and fairly intuitive. The help content and resources. **What do you dislike about Braze?** Search. Certain features are called intelligent and I don't know what that means. Begs more questions than answers **What problems is Braze solving and how is that benefiting you?** Transactional messaging and performance reporting of campaigns/canvas. All in one platform with a strong support systems from vendor partners. ### 16. Braze provides scalable functionality that seemlessly connects our platform to the data we need **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** Braze allows us to create seamless integrations within our platform through its APIs. This capability drives our campaigns and helps us enhance personalization. The UI is clear, enabling campaign managers of all CRM expertise levels to easily plug in and hit the ground running. Additionally, we have a dedicated Customer Support team that helps us across the board - from help when we have issues to creative & strategy brainstorms. **What do you dislike about Braze?** While campaign owners of all levels can easily plug in and use Braze, to do more advanced integrations, we do need engineering investment on our side. **What problems is Braze solving and how is that benefiting you?** Braze is helping us integrate vast amounts of customer data into our campaigns to improve personalization and create compelling user journeys based on where customers are in the life stage. ### 17. Braze is easy to use! **Rating:** 4.5/5.0 stars **Reviewed by:** Borah H. | customer success associate, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2025 **What do you like best about Braze?** I like using Braze because it is easy to use. I don't use all the functions that it has to offer, but I'm sure that those features are just as easy and simple to navigate. I mainly use Braze for work, so I'm thankful that Braze makes doing my job easy and quick! I use it multiple times a day to look up users information and backlog emails. **What do you dislike about Braze?** I don't like that it doesn't remember my log in info. but i understand that it is for security purposes **What problems is Braze solving and how is that benefiting you?** Braze keeps records of emails sent out to our customers so that we can reference them when interacting with customers. ### 18. Great Tool. Great Support. Great Team. **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel S. | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** This tool is extremely easy to use, and the communication with the team is always open and transparent. New features are released regularly, and updates are clearly communicated to clients. In my experience, it’s the best tool for user testing, learning from your audience, and engaging with your user base. **What do you dislike about Braze?** At the moment, I can't think of anything negative to mention. **What problems is Braze solving and how is that benefiting you?** Braze simplifies data collection and makes it straightforward to turn insights into actionable steps. Its integration process is user-friendly, offering plenty of opportunities to leverage its features. ### 19. Easy to Use with Great AI & Integrations, but Feature Updates and Reporting Lag **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Braze?** The ease of use and AI assistant and intergrations **What do you dislike about Braze?** Low updates on features and reporting not linking with tablaue **What problems is Braze solving and how is that benefiting you?** Performance and AI **Official Response from Andrea Nieto:** > Thanks for your feedback. It’s great to hear you’re finding value in the ease of use, AI capabilities, and integrations. We also appreciate you calling out feature updates and reporting connectivity. Those are important areas, and your input has been shared with the team. Thanks for taking the time to share your perspective, it helps us continue to improve. ### 20. Effortless to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Ease of use within the platform and the training programmes **What do you dislike about Braze?** Some of the help pages do not effectively help **What problems is Braze solving and how is that benefiting you?** Easy to send push notifications ### 21. Adaptable AI Features That Deliver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The adaptability, as well as its AI functions. **What do you dislike about Braze?** Can be slow during peak times, in the UK after 4:30pm. **What problems is Braze solving and how is that benefiting you?** Cram solution for our company. ### 22. Easy to use, robust features, responsive customer support. **Rating:** 3.5/5.0 stars **Reviewed by:** Jamie P. | Senior Lifecycle Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Braze?** Easy to use, robust features, and good customer support. **What do you dislike about Braze?** Some bugs slow us down sometimes. Their regular segments are lacking, so we have to pay for "extra" things like segment extensions. **What problems is Braze solving and how is that benefiting you?** Optimization, efficiency, marketing strategy, increasing subscriptions, improving churn and retention. **Official Response from Emily Calderon:** > Hello Jamie, we appreciate your feedback on Braze and recognize the issues bugs can cause. If you have any further specific concerns, please reach out to your CSM so we can address your concerns and enhance your experience. Thank you for your time! ### 23. Braze Makes Database Segmentation and Cross-Platform Sends Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Braze?** I like Braze because it allows me to automate database segmentation and send it directly to the platforms **What do you dislike about Braze?** not having a connection with Kwai, only. **What problems is Braze solving and how is that benefiting you?** I am able to automate the sending of customer databases to the manager. ### 24. Accelerate mobile app engagement with Braze **Rating:** 5.0/5.0 stars **Reviewed by:** Martin v. | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Ease of setting up campaigns, Liquid coding, Dashboard design, Real-time campaign reporting, journey creation and experimentation **What do you dislike about Braze?** No mobile app wallet solution, this would be a great feature to further engage mobile app users **What problems is Braze solving and how is that benefiting you?** Re-engage customers to drive conversions and offer awareness Reduce calls / contact to the call center ### 25. Innovation and Adaptability That Stand Out **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Innovation and adaptability that keep things new **What do you dislike about Braze?** Nothing comes to mind for this. I am happy **What problems is Braze solving and how is that benefiting you?** It allows us to unify our activities ### 26. Liquid + AI Personalisation That Delivers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The use of Liquid and AI in personalisation **What do you dislike about Braze?** More information about a campaign when scheduled in analytics is required **What problems is Braze solving and how is that benefiting you?** Personalisation Ease of creation ### 27. Strong Product Offering, Extensive Automation, and Low Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Nish M. | Solution Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2025 **What do you like best about Braze?** Braze delivers on a multitude of traditionally technical use cases without the requirement of users knowing how to code. **What do you dislike about Braze?** I have no complaints about Braze at this time. **What problems is Braze solving and how is that benefiting you?** Braze is helping execute across a number of cross-channel customer engagement use cases. Namely, reengagement (win-back) and new customer use cases are key areas of focus. ### 28. An unbelievable migration **Rating:** 5.0/5.0 stars **Reviewed by:** Rory N. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** The implementation was so quick, probably the fastest and most well delivered out of any I've been involved in (3 so far). The simplicity and user-friendly design make it easy for most people to get started, as the setup process is very intuitive and helps speed up onboarding. **What do you dislike about Braze?** Link alias from Taxi exports does not populate adding an extra step in email deployment **What problems is Braze solving and how is that benefiting you?** Connecting with more customers through the channels where they are most likely to respond, and at the times when they are most engaged. ### 29. Useful Drag and Drop UI, But Needs More Customization Options **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathon G. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Braze?** The drag and drop UI is very useful once you learn the way it works. **What do you dislike about Braze?** I do wish there was a little bit more flexibility on the drag and drop. Maybe full customization of placement and size? **What problems is Braze solving and how is that benefiting you?** Retention with clients. ### 30. Decent modern tool for CDP **Rating:** 3.5/5.0 stars **Reviewed by:** Jim N. | consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Braze?** from a developer point of view it does allow for some degree of flexibility in terms of building custom solutions. its testing tools are also quite user friendly. its mobile channel is also quite feature rich compared to some other competitors **What do you dislike about Braze?** i found some aspects of the dashboard ui not very useful. personally not a fan of how strict the data can(not) be viewed/manipulated. **What problems is Braze solving and how is that benefiting you?** Being able to provide a full customer engagement journey across channels in real-time. ### 31. Lifecycle Marketing Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Crystal L. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Braze?** I love how easy it is to create a seamless user experience using Braze. Braze allows all channels from email to SMS to connect well together. **What do you dislike about Braze?** I love Braze overall, but I would love to see an even more robust Custom Event Reports, as well as if we can pause certain emails in canvases once launched (a really minor thing though!) **What problems is Braze solving and how is that benefiting you?** Braze is allowing us to weave together more robust and personalized user experiences through its different channels, liquid logic, connected content and more. ### 32. Product Manager using Braze for customer/ patient communications **Rating:** 4.0/5.0 stars **Reviewed by:** Megan F. | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** I like that Barze allows me to segment patients to allow for preferred communications so as to create trust instead of annoyance in necessary communications via SMS messaging. **What do you dislike about Braze?** I haven't found downsides yet for my use cases. Perhaps the learning curve process, but that is to be expected of any platform. **What problems is Braze solving and how is that benefiting you?** The ability to experiment on patient populations to help determine what language is most engaging and purposeful for patients in the Healthcare industry. This allows us to communicate with patients without creating abrasion. ### 33. I'm a Senior CRM marketer using Braze for our lifecycle flows **Rating:** 3.5/5.0 stars **Reviewed by:** Marc R. | Senior CRM Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2025 **What do you like best about Braze?** Braze is easy to use, really prepared for non-technical roles. **What do you dislike about Braze?** Lack of accessibility to data about users or engagement. Really limited canvas builder (no copy paste function for example) **What problems is Braze solving and how is that benefiting you?** We use Braze for all the steps of a CRM process: 1. Segmentation of users based on attributes and events 2. Content preparation of the emails and push notifications 3. Canvas creation 4. Engagement analysis ### 34. Engage without overcomplicate **Rating:** 5.0/5.0 stars **Reviewed by:** Sareine G. | Lead Campaign Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2025 **What do you like best about Braze?** What I like the most about Braze is their user-friendly interface. You have access to a lot of features without complicating the process unnecessarily, everything is well described and organised. The availability of multiple channels and ways to personalise makes engagement easier. And the use of central templates can optimise the building process significantly. My favorite feature is connected content all kinds of information can be displayed in your messages with a fairly quick implementation. Also, the customer success managers are very helpful when you have new use cases. **What do you dislike about Braze?** I wish I could access the database via Braze to troubleshoot. **What problems is Braze solving and how is that benefiting you?** Braze makes simple to build complex personalised journeys for multi market companies. Features like Catalogs, Connected content and Liquid personalisation have been a game changer in our campaigns. ### 35. Braze is now a strong player for B2B businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Beth S. | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** Braze is staying up to date with the latest technology advances and keeping my team ahead in marketing. We love their personalization and new AI features. **What do you dislike about Braze?** Small features can be missed such as not having folders. We also find testing emails can be tricky. **What problems is Braze solving and how is that benefiting you?** We are now able to send millions of email to our customer list. We can segment, tag, create and personalize our emails to get better click through rates. We are also seeing a continual increase in revenue generation. ### 36. Amazing experience directly from Brazil **Rating:** 5.0/5.0 stars **Reviewed by:** Marcela S. | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** The content of the event and all the organization is perfect. The tool is really easy to use with a lot of options **What do you dislike about Braze?** Yes, a lot of constraints and there is no global workspace where we can manage all countries we work with **What problems is Braze solving and how is that benefiting you?** Personalization ### 37. Braze is the hands down leader of CEPs and ESPs in the Enterprise space **Rating:** 5.0/5.0 stars **Reviewed by:** Brent C. | Enterprise (> 1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Braze?** 1. It just works. No gotchas, you ask it to send communications and it does it. 2. They are always industry leading. From data integrations to APIs to AI Braze is always pushing the envelope in development. **What do you dislike about Braze?** 1. Cost. Its more expensive, I wish there was a way to make a great product less expensive but you get what you pay for. **What problems is Braze solving and how is that benefiting you?** Growth. With Braze we're able to grow the business by educating our customers about our product and brand. ### 38. Useful tool to scale **Rating:** 4.0/5.0 stars **Reviewed by:** Victor G. | Design Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Braze?** Braze is a powerful tool for building and scaling personalized customer engagement campaigns. Its intuitive interface, combined with robust automation capabilities, allows us to create complex, multi-channel marketing flows with ease. The integration with real-time data makes it possible to deliver highly targeted messages, improving user retention and lifetime value. The analytics and segmentation tools are also top-notch, providing valuable insights into user behavior and campaign performance. **What do you dislike about Braze?** While Braze is highly capable, the initial setup and integration can be complex, especially for teams without dedicated technical resources. The learning curve can be steep, and some advanced features require a deeper understanding of the platform. Additionally, the cost can be high for smaller teams or startups, which may limit its accessibility. **What problems is Braze solving and how is that benefiting you?** Braze helps us streamline our customer engagement strategy by providing a unified platform for managing multi-channel communication. With its robust automation tools, we can create personalized marketing campaigns that integrate seamlessly across email, mobile, SMS, push notifications, and WhatsApp. This has significantly improved our ability to deliver timely, relevant messages to our audience, boosting engagement and retention. The powerful segmentation and real-time data capabilities allow us to target users more effectively, leading to higher conversion rates and better customer lifetime value. ### 39. Easy to use and great service provider for customer engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Lindsey S. | Senior CRM Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Braze?** It's intuitive and easy to understand as a newer CRM marketer. The learning and development tools are also fantastic. There are so many new features always coming out that enhance what our team is able to accomplish. **What do you dislike about Braze?** It's not quite as customizable as I'd prefer and there are some bugs and quirks that take time to learn and work around. **What problems is Braze solving and how is that benefiting you?** Braze helps us level up our personalzation and 1:1 capabilities that drive customer retention and keep our fans engaged. ### 40. Intuitive, easy and a great team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Braze?** Super easy to use, intuitive user interface with lots of built in templates. Makes for a quick workflow across all touchpoints. Our customer support team has been awesome. The platform really frees up a lot of our workload and allows marketing to operate without much developer support. **What do you dislike about Braze?** Some quirks with how canvas steps operate that aren't made super obvious. The overall reporting is lacking. Can't do YOY or MOM comparisons. That being said, the campaign and canvas level stats are great. Definitely some features I wish they had, but there's typically a work around. **What problems is Braze solving and how is that benefiting you?** We started using Braze as a replacement for an internally built tool which was riddled in bugs. This has saved us so much time in development costs, saved our brand reputation from not sending in app messages that were untimely or going to the wrong people and we've managed to achieve better retention and conversion rates. ### 41. I am a CRM Specialist and I utilize Braze throughout my entire work day. **Rating:** 4.0/5.0 stars **Reviewed by:** Quentin H. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** I really like how easy and user-friendly the Braze interface is. The online education Braze provides to their users make it simple for them to be able to learn how to effectively use Braze. **What do you dislike about Braze?** One thing I dislike about Braze is the frequent changes to the interface. **What problems is Braze solving and how is that benefiting you?** Braze helps me be able to effectively reach my audience in numerous amount of ways while being able to personalize each message to each user based on the channel they most use. ### 42. Like a breath of fresh air **Rating:** 5.0/5.0 stars **Reviewed by:** Shaun J. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Braze?** The campaign-building interface is far superior to those I've encountered in other software products. Its straightforward approach to segmentation and testing truly makes it a pleasure to use. **What do you dislike about Braze?** I am only about six months in to my use of Braze, but after this time, I truly haven't found anything yet that I dislike. **What problems is Braze solving and how is that benefiting you?** Braze took the place of our previous email marketing software, and the onboarding process has been a breeze. Using it has truly been a pleasure. ### 43. Integration has been a little tricky but excited about the potential! **Rating:** 5.0/5.0 stars **Reviewed by:** Kayla P. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** The ability to segment our users based on behavior and the wide variety of channels to target users on **What do you dislike about Braze?** Onboarding has been a little tricky but I think a lot of that has to do with our internal product team. We've had a hard time understanding exactly what we need from our product and data teams to get off the ground the way we want to. **What problems is Braze solving and how is that benefiting you?** Helping us personalize our remarketing and reach users on more effective channels. ### 44. I believe Braze is the best Customer engagement platform out there. **Rating:** 5.0/5.0 stars **Reviewed by:** Myles B. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** I love the Canvas builder and how easy it is. Also, I love the Braze learnings. **What do you dislike about Braze?** Could potentially run into a problem where the platform is trying to expand and add more features fast. Maybe take a step back and see what features are really being used. **What problems is Braze solving and how is that benefiting you?** Braze is now solving the power of segmentation and we've successfully integrated Braze into our Product back end system, this unlocks sending scheduled promotions and messaging to almost 8 million members. ### 45. I've used Braze since 2014 - it's transformed my career **Rating:** 5.0/5.0 stars **Reviewed by:** Warrick G. | Co-founder & Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** It just works. And it has a multiplier effect on teams who use it. **What do you dislike about Braze?** No one wins if Braze is set up badly. Make sure you get some help from Braze implementation partners. **What problems is Braze solving and how is that benefiting you?** Braze is already a strong platform for customer engagement, but experienced users understand that its true value emerges when you build on top of it. By connecting different tools, solving unique challenges, and creating tailored solutions, you can fully unlock what Braze has to offer. ### 46. Braze makes connecting with users easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Christiana D. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** As a product marketing specialist, Braze allows me to connect with users of the Roadie app through a wide variety of channels. I can create seamless user journeys with tools like Canvas and gain better understanding of my users with in-depth analytics. **What do you dislike about Braze?** I would love to be able to track conversions through change in custom attributes rather than only through custom events **What problems is Braze solving and how is that benefiting you?** Braze fully integrates all the tools I need as a marketer into one central platform! ### 47. Clean & User friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica D. | Product Marketing Operations Associate, Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Braze?** I like the flowchart aspect of canvas. Being able to have a visual aid of how the user goes through our messaging is very nice. **What do you dislike about Braze?** In my environment, it's more the lack of data we can receive & input (but that is more of a specific legal use-case) **What problems is Braze solving and how is that benefiting you?** They are constantly building up their platform and creating more integrations to really engage our customers in interesting ways (such as rich push, push story, and custom action button). ### 48. Pretty solid platform but docs could use more clarity **Rating:** 4.0/5.0 stars **Reviewed by:** Andrei-Ioan V. | Customer Support, Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Braze?** I like how easy it is to plug it into our stack and send messages—even when you’re brand new to it, the UI’s simple enough to pick up quickly. **What do you dislike about Braze?** Sometimes the docs don’t have enough examples, so I get stuck figuring out edge-cases. And tickets to support can take a while before you hear back. **What problems is Braze solving and how is that benefiting you?** Braze helps us automate notifications to drivers about promos, important updates and policy changes. Saves us loads of time so we don’t have to do everything manually, and we’ve had fewer missed messages and better engagement overall. ### 49. Perfect tool for your CRM campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Alonso M. | Marketing Technologist, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2025 **What do you like best about Braze?** Ease of use is one of the key features of the tool, also monitoring the performance of your campaigns is really easy as well as setting them up. Uploading your audiences for the CRM campaigns is really easy as well, and takes very little time to set them up **What do you dislike about Braze?** Sometimes metric appear in your campaigns that should not be possible, and there is no explanation as of why this happens **What problems is Braze solving and how is that benefiting you?** Setting different CRM campaigns for our DTC ### 50. Braze is a very powerful tool, which is relatively easy to master. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2023 **What do you like best about Braze?** It's very intuitive in terms of user experience, which makes it seem easier to use than some other platforms. **What do you dislike about Braze?** I have not noticed anything particularly negative so far. **What problems is Braze solving and how is that benefiting you?** Organising my workflow is very simple, and it allows me to deliver campaigns with ease. ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+17%3A33%3A17+-0500&secure%5Bsession_id%5D=6ce0a677-6d79-4a89-bd18-95f84299c77c&secure%5Btoken%5D=0817c4a5157c513120247ad7a3d3b19346023fd20ae45291f2329ab4c61e9387&format=llm_user) ## Braze Integrations - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [ClickHouse](https://www.g2.com/products/clickhouse/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Domo](https://www.g2.com/products/domo/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lokalise](https://www.g2.com/products/lokalise/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Mention Me](https://www.g2.com/products/mention-me/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Nucleus](https://www.g2.com/products/nucleus-security-inc-nucleus/reviews) - [PAR Punchh](https://www.g2.com/products/par-punchh/reviews) - [Redpoint Customer Data Platform](https://www.g2.com/products/redpoint-customer-data-platform/reviews) - [Saleor Commerce](https://www.g2.com/products/saleor-commerce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Simon AI](https://www.g2.com/products/simon-ai/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tally](https://www.g2.com/products/tally-forms-tally/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Sharing - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - Short Codes - API Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Revenue Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,397 reviews)