Compare Braze and CleverTap 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Mid-Market (52.8% of reviews)
Entry-Level Pricing
No pricing available
$75.00 Per Month
Braze
Star Rating
(1,500)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeCleverTap
Star Rating
(641)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in ease of use, with many users praising its intuitive interface and powerful analytics. One user highlighted how easy it is to create campaigns across multiple channels like push notifications, SMS, email, and WhatsApp, making customer engagement feel effortless.
- Users say that Braze shines in segmentation capabilities, allowing for highly targeted email communications. Reviewers appreciate how this feature ensures the right messages reach the right audience, which has significantly boosted their marketing results.
- According to verified reviews, CleverTap's implementation process is notably quick and straightforward. Users have mentioned that the platform's dashboard is user-friendly, making it easy to track real-time data and generate reports, which enhances their overall marketing efficiency.
- Reviewers mention that while Braze offers robust features, some users find it less intuitive compared to CleverTap, particularly in terms of setup. One user noted that the REST API functionality is a lifesaver for pulling and posting data, but the initial learning curve can be steep.
- G2 reviewers highlight CleverTap's strong support quality, with many users expressing satisfaction with the assistance they receive. The platform's customer service is often described as responsive and helpful, which contributes to a positive user experience.
- Users report that Braze's overall performance is impressive, particularly in mobile marketing, where it has a significantly higher G2 score. However, some users feel that CleverTap's features for managing email deliverability and A/B testing are superior, providing more flexibility in campaign management.
Pricing
Entry-Level Pricing
Braze
No pricing availableCleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Braze
Free Trial is available
CleverTap
Free Trial is available
Ratings
Meets Requirements
8.5
977
8.8
537
Ease of Use
8.3
1,186
8.9
539
Ease of Setup
7.6
666
8.5
325
Ease of Admin
8.5
362
9.0
248
Quality of Support
8.5
927
9.0
528
Has the product been a good partner in doing business?
8.9
370
9.3
246
Product Direction (% positive)
9.2
940
9.5
521
Features by Category
Email Marketing
8.8
567
9.0
168
8.8
537
8.9
161
8.4
539
8.9
159
8.3
450
8.8
147
Online Marketing
6.9
356
8.1
128
8.4
479
8.7
154
8.7
521
9.1
163
8.4
493
9.1
155
7.2
371
8.2
132
Lead Management
7.5
391
8.9
138
7.5
397
8.6
137
8.6
536
9.2
170
6.8
324
8.4
122
7.4
353
8.6
135
7.5
381
8.6
146
Feature Not Available
8.6
139
7.8
383
8.8
136
Campaign Management
Feature Not Available
8.8
146
Feature Not Available
8.1
135
Feature Not Available
8.1
129
Feature Not Available
7.8
123
Social
Feature Not Available
Feature Not Available
6.7
326
7.9
129
Feature Not Available
7.9
134
Feature Not Available
7.7
127
6.6
330
8.0
133
Reporting & Analytics
7.7
533
8.9
162
Feature Not Available
8.4
149
Feature Not Available
8.4
146
6.6
399
8.5
140
Feature Not Available
7.4
121
Platform
8.3
450
8.7
154
Feature Not Available
8.7
136
8.5
446
9.2
152
7.7
351
8.3
121
7.7
401
8.6
127
8.5
431
8.8
141
Feature Not Available
8.5
120
Agentic AI - Marketing Automation
6.5
39
7.1
8
6.6
37
7.7
8
6.7
37
7.7
8
6.5
37
7.5
8
6.4
37
7.5
8
6.4
36
7.1
8
Integration
7.9
452
8.6
157
8.1
434
8.5
149
7.9
394
8.2
135
User Identification
Not enough data
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Tracking & Reporting
Not enough data
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.7
209
Not enough data
8.8
185
Not enough data
9.1
190
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Campaigns
8.6
449
9.0
239
9.0
485
9.3
253
8.6
443
8.9
240
8.8
493
9.2
257
8.9
469
9.3
241
Analytics
8.2
491
8.9
250
7.7
453
8.8
237
Optimization
8.7
473
8.9
239
8.8
482
9.0
244
8.3
393
9.0
236
8.1
391
8.7
217
Agentic AI - Push Notification
6.4
40
6.7
7
6.5
38
7.4
7
6.3
37
6.9
7
Segmentation
8.8
212
9.4
70
8.5
200
9.5
67
Targeting
8.6
193
9.5
67
8.5
178
9.3
66
Triggered Content
7.8
118
9.3
58
9.1
201
9.4
65
9.1
197
9.4
66
Personalized Content
7.4
117
9.2
59
7.1
111
8.5
58
7.0
108
9.0
56
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
129
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
Not enough data
8.6
162
Not enough data
8.6
157
Not enough data
8.9
151
Not enough data
8.8
137
Not enough data
8.8
140
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
Platform Basics
8.3
110
Not enough data
8.5
107
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
8.5
26
9.0
13
8.7
29
8.5
13
8.1
27
8.9
12
8.9
28
8.6
12
8.5
29
8.3
12
8.5
28
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
8.3
27
8.2
13
8.7
27
Feature Not Available
8.2
25
8.2
13
8.7
27
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
8.6
192
7.7
475
|
Verified
8.9
231
|
Verified
7.1
343
|
Verified
8.7
177
6.9
375
|
Verified
8.9
177
Campaigns
7.6
330
|
Verified
8.5
189
|
Verified
9.0
465
|
Verified
9.3
241
|
Verified
7.6
312
8.8
187
6.6
233
8.2
151
8.9
444
|
Verified
9.1
179
8.7
464
|
Verified
9.3
194
Engagement
7.4
267
8.6
165
Platform
8.2
391
8.8
201
8.2
369
|
Verified
8.9
197
|
Verified
7.9
324
8.6
173
Agentic AI - Mobile Marketing
6.5
41
8.3
12
6.7
42
8.0
11
6.7
40
7.7
11
6.6
40
8.0
11
6.5
40
7.6
11
6.5
41
7.9
11
Marketing Operations
Not enough data
8.4
216
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
236
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
258
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
237
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
221
|
Verified
Not enough data
8.5
174
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Variation Testing
Not enough data
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Reporting
Not enough data
9.2
139
Not enough data
9.0
137
Personalization
Not enough data
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Administration
Not enough data
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Categories
Categories
Shared Categories
Braze and CleverTap are categorized as WhatsApp Marketing, Personalization Engines, Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Braze is categorized as RCS Business Messaging, SMS Marketing, Email Template Builder, Personalization, and Customer Journey Analytics
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Financial Services
16.8%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.4%
Retail
5.4%
Other
60.6%
Alternatives
Discussions
What is Braze used for?
4 Comments
VR
Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser...Read more
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
ZG
very nice industryRead more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Is there a way to have the offer change dynamically pushed out to customers via CleverTap?
1 Comment
MG
Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement....Read more
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