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At a Glance
Market Segments
Mid-Market (56.9% of reviews)
Mid-Market (52.7% of reviews)
Entry-Level Pricing
No pricing available
$75.00 Per Month
Braze
Star Rating
(1,421)4.5 out of 5
Market Segments
Mid-Market (56.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeCleverTap
Star Rating
(630)4.6 out of 5
Market Segments
Mid-Market (52.7% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CleverTap excels in Ease of Use with a score of 8.9, compared to Braze's 8.3. Reviewers mention that CleverTap's intuitive interface makes it easier for teams to navigate and utilize its features effectively.
- Reviewers mention that CleverTap's Quality of Support is outstanding, scoring 9.0, while Braze scores 8.5. Users appreciate CleverTap's responsive customer service and comprehensive documentation, which helps resolve issues quickly.
- G2 users highlight CleverTap's superior Landing Pages and Forms functionality, scoring 8.1 against Braze's 6.9. Reviewers say that CleverTap provides more customizable options, allowing for better lead capture strategies.
- Users on G2 report that CleverTap's Segmentation capabilities are robust, scoring 9.2 compared to Braze's 8.8. Reviewers mention that CleverTap allows for more granular targeting, which enhances marketing effectiveness.
- Reviewers mention that CleverTap shines in Triggered Notifications, scoring 9.3 versus Braze's 8.9. Users say that CleverTap's automation features help in timely engagement with customers, leading to higher conversion rates.
- Users report that CleverTap's Product Direction is highly rated at 9.6, while Braze stands at 9.2. Reviewers mention that CleverTap consistently updates its features based on user feedback, ensuring the platform evolves to meet market needs.
Pricing
Entry-Level Pricing
Braze
No pricing availableCleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Braze
Free Trial is available
CleverTap
Free Trial is available
Ratings
Meets Requirements
8.5
937
8.8
528
Ease of Use
8.3
1,144
8.9
530
Ease of Setup
7.6
632
8.5
316
Ease of Admin
8.5
347
9.0
244
Quality of Support
8.5
892
9.0
520
Has the product been a good partner in doing business?
8.9
355
9.2
243
Product Direction (% positive)
9.2
903
9.5
512
Features by Category
Email Marketing
8.8
561
9.0
167
8.8
533
8.9
160
8.4
537
8.9
159
8.3
448
8.8
147
Online Marketing
6.9
356
8.1
128
8.4
477
8.8
154
8.7
517
9.1
162
8.4
492
9.1
154
7.3
370
8.2
132
Lead Management
7.5
390
8.9
138
7.5
397
8.6
137
8.6
529
9.2
168
6.8
324
8.4
122
7.4
351
8.6
135
7.5
380
8.6
146
Feature Not Available
8.6
138
7.8
380
8.7
135
Campaign Management
Feature Not Available
8.8
147
Feature Not Available
8.1
136
Feature Not Available
8.1
130
Feature Not Available
7.8
124
Social
Feature Not Available
Feature Not Available
6.7
325
7.9
130
Feature Not Available
7.9
135
Feature Not Available
7.7
128
6.6
329
8.0
134
Reporting & Analytics
7.8
530
8.9
162
Feature Not Available
8.4
150
Feature Not Available
8.4
147
6.7
399
8.5
141
Feature Not Available
7.3
122
Platform
8.3
442
8.7
154
Feature Not Available
8.7
136
8.5
441
9.2
152
7.7
348
8.3
122
7.7
398
8.6
128
8.5
428
8.8
142
Feature Not Available
8.5
121
Agentic AI - Marketing Automation
6.4
38
7.1
8
6.6
37
7.7
8
6.7
37
7.7
8
6.5
37
7.5
8
6.4
37
7.5
8
6.4
36
7.1
8
Integration
7.8
447
8.6
157
8.1
430
8.5
149
7.9
391
8.2
136
User Identification
Not enough data
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Tracking & Reporting
Not enough data
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Campaigns
8.6
446
9.0
240
9.0
483
9.3
253
8.6
442
8.9
240
8.8
491
9.2
257
8.9
467
9.3
241
Analytics
8.2
488
8.9
250
7.7
451
8.8
237
Optimization
8.7
471
8.9
238
8.8
479
9.0
245
8.3
391
9.0
235
8.1
390
8.7
217
Agentic AI - Push Notification
6.4
39
6.7
7
6.5
38
7.4
7
6.3
37
6.9
7
Segmentation
8.7
209
9.4
70
8.5
197
9.5
67
Targeting
8.6
191
9.4
66
8.5
176
9.3
66
Triggered Content
7.7
116
9.3
59
9.1
198
9.3
65
9.1
194
9.4
66
Personalized Content
7.4
116
9.2
59
7.1
110
8.5
59
7.0
107
9.0
57
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.2
9
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
128
Not enough data
Edit
7.0
123
Not enough data
8.3
126
Not enough data
7.8
125
Not enough data
Logistics
7.2
126
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
66
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
Not enough data
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
Platform Basics
8.3
109
Not enough data
8.5
105
Not enough data
Platform Data
7.7
107
Not enough data
7.4
103
Not enough data
7.6
106
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
8.5
27
9.0
13
8.7
29
8.5
13
8.1
28
8.9
12
8.9
29
8.6
12
8.4
29
8.3
12
8.5
29
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
8.3
27
8.2
13
8.7
28
Feature Not Available
8.1
26
8.2
13
8.7
28
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
8.6
193
7.7
471
|
Verified
8.9
229
|
Verified
7.0
342
|
Verified
8.7
178
6.9
369
|
Verified
8.9
177
Campaigns
7.5
329
|
Verified
8.5
190
|
Verified
9.0
457
|
Verified
9.3
237
|
Verified
7.6
311
8.8
188
6.6
232
8.2
152
8.9
435
|
Verified
9.1
178
8.7
451
|
Verified
9.3
192
Engagement
7.4
267
8.6
166
Platform
8.3
391
8.8
201
8.2
363
|
Verified
8.8
197
|
Verified
7.9
320
8.6
174
Agentic AI - Mobile Marketing
6.5
40
8.5
11
6.5
40
8.0
11
6.7
40
7.7
11
6.6
40
8.0
11
6.5
40
7.6
11
6.5
40
7.9
11
Marketing Operations
Not enough data
8.4
217
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
259
|
Verified
Not enough data
8.7
262
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Variation Testing
Not enough data
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Reporting
Not enough data
9.2
139
Not enough data
9.0
137
Personalization
Not enough data
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Administration
Not enough data
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Categories
Categories
Shared Categories
Braze and CleverTap are categorized as Personalization Engines, Push Notification, Mobile Marketing, Marketing Automation, and WhatsApp Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Customer Journey Analytics, SMS Marketing, and RCS Business Messaging
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.9%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.4%
Food & Beverages
5.8%
Other
62.2%
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.5%
Entertainment
5.5%
Retail
5.3%
Other
60.5%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
4 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
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