# Braze vs CleverTap Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CleverTap excels in **ease of use** , with users highlighting its intuitive interface that allows for quick campaign creation and data analysis. One user mentioned, "Creating and sending campaigns feels straightforward and doesn't take much time."
- **Users say** that Braze stands out for its **self-serve capabilities** , enabling users to manage the entire process from design to deployment. This flexibility allows for timely communications, as noted by a reviewer who appreciated being able to handle everything independently.
- **Reviewers mention** that CleverTap's **analytics and engagement integration** is a significant advantage, providing deep insights into user behavior. A user praised the platform for its ability to track events and monitor logs effectively, making it easier to understand user funnels.
- **According to verified reviews** , Braze's **Canvas feature** is particularly praised for its user-friendliness, allowing for the creation of intricate customer journeys. One reviewer noted, "My favourite part of Braze is how easy Canvas is to use," which enhances the overall user experience.
- **G2 reviewers report** that CleverTap offers a **strong support system** , with users rating the quality of support highly. One user mentioned, "The ability to connect with SQL providers like DataBricks through API is a valuable feature," showcasing the platform's versatility.
- **Users say** that while Braze provides powerful customer engagement tools, it sometimes lacks the **ease of setup** that CleverTap offers. A reviewer noted that Braze's setup can be more complex, which may pose challenges for new users looking for a quick start.



| | Braze | CleverTap | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,682 | 654 | 
| **Largest Market Segment** | Mid-Market (55.7% of reviews) | Mid-Market (53.0% of reviews) | 
| **Entry Level Price** | Contact Us | $75.00 Per Month | 

---
## Top Pros & Cons

### Braze

Pros:
- Ease of Use (385 reviews)
- Intuitive (189 reviews)

Cons:
- Learning Curve (159 reviews)
- Missing Features (149 reviews)

### CleverTap

Pros:
- Analytics (45 reviews)
- Customer Support (45 reviews)

Cons:
- Learning Curve (29 reviews)
- Missing Features (16 reviews)

---
## Ratings Comparison
| Rating | Braze | CleverTap | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1001 reviews) | 8.8 (545 reviews) | 
  | **Ease of Use** | 8.3 (1264 reviews) | 8.9 (547 reviews) | 
  | **Ease of Setup** | 7.6 (738 reviews) | 8.5 (333 reviews) | 
  | **Ease of Admin** | 8.5 (363 reviews) | 9.0 (247 reviews) | 
  | **Quality of Support** | 8.5 (948 reviews) | 9.0 (536 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (371 reviews) | 9.3 (245 reviews) | 
  | **Product Direction (% positive)** | 9.2 (955 reviews) | 9.5 (528 reviews) | 

---
## Pricing

### Braze

#### Entry-Level Pricing

Plan: Braze Go

Price: Contact Us

Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Key Features:
- Core Braze features &  functionality

[Browse all 4 editions](https://www.g2.com/products/braze/pricing)

#### Free Trial

Yes

### CleverTap

#### Entry-Level Pricing

Plan: Essentials

Price: $75.00 Per Month

Description: Get started with the fundamentals of engagement to drive meaningful customer interactions

Key Features:
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize

[Browse all 3 editions](https://www.g2.com/products/clevertap/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.6/10 | 675 |
| **CleverTap** | 8.4/10 | 214 |

#### Email Marketing

| Feature | Braze | CleverTap | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (574 reviews) | 9.0 (170 reviews) | 
| **Sending Outbound Emails** | 8.8 (541 reviews) | 8.9 (163 reviews) | 
| **Manage Email Deliverability** | 8.4 (543 reviews) | 8.9 (161 reviews) | 
| **Automated Email Responses** | 8.4 (450 reviews) | 8.8 (149 reviews) | 

#### Online Marketing

| Feature | Braze | CleverTap | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (356 reviews) | 8.1 (129 reviews) | 
| **Dynamic Content** | 8.4 (486 reviews) | 8.7 (156 reviews) | 
| **A/B Testing** | 8.7 (525 reviews) | 9.1 (165 reviews) | 
| **Mobile Optimized** | 8.4 (492 reviews) | 9.1 (157 reviews) | 
| **Search Tracking and Optimization** | 7.2 (371 reviews) | 8.2 (134 reviews) | 

#### Lead Management

| Feature | Braze | CleverTap | 
|---|---|---|
| **Marketing Lead Database** | 7.5 (392 reviews) | 8.9 (140 reviews) | 
| **Data Quality Management** | 7.5 (397 reviews) | 8.6 (139 reviews) | 
| **Segmentation** | 8.6 (542 reviews) | 9.2 (173 reviews) | 
| **Lead Scoring and Grading** | 6.8 (324 reviews) | 8.4 (123 reviews) | 
| **Lead Nurturing** | 7.4 (353 reviews) | 8.6 (137 reviews) | 
| **Online Behavior Tracking** | 7.5 (381 reviews) | 8.6 (148 reviews) | 
| **Automated Alerts and Tasks** | Feature Not Available | 8.6 (140 reviews) | 
| **CRM Lead Integration** | 7.8 (384 reviews) | 8.7 (137 reviews) | 

#### Campaign Management

| Feature | Braze | CleverTap | 
|---|---|---|
| **Program Management** | Feature Not Available | 8.8 (147 reviews) | 
| **Event / Webinar Marketing** | Feature Not Available | 8.1 (137 reviews) | 
| **Calendaring** | Feature Not Available | 8.1 (130 reviews) | 
| **Budgeting** | Feature Not Available | 7.8 (124 reviews) | 

#### Social

| Feature | Braze | CleverTap | 
|---|---|---|
| **Social Sharing** | 6.7 (326 reviews) | 7.9 (130 reviews) | 
| **Social Campaigns** | Feature Not Available | 7.9 (135 reviews) | 
| **Social Media Engagement** | Feature Not Available | 7.7 (128 reviews) | 
| **Social Media Advertising** | 6.6 (328 reviews) | 8.0 (134 reviews) | 

#### Reporting & Analytics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Basic Reporting** | 7.7 (537 reviews) | 9.0 (164 reviews) | 
| **Web Analytics** | Feature Not Available | 8.4 (151 reviews) | 
| **ROI Analytics** | Feature Not Available | 8.4 (148 reviews) | 
| **Revenue Analytics** | 6.6 (399 reviews) | 8.5 (142 reviews) | 
| **SEO / Keyword Analytics** | Feature Not Available | 7.3 (122 reviews) | 

#### Platform

| Feature | Braze | CleverTap | 
|---|---|---|
| **Customization ** | 8.3 (458 reviews) | 8.7 (156 reviews) | 
| **Workflow Capability** | Feature Not Available | 8.7 (138 reviews) | 
| **User, Role, and Access Management** | 8.6 (448 reviews) | 9.2 (153 reviews) | 
| **Internationalization** | 7.7 (351 reviews) | 8.3 (122 reviews) | 
| **Sandbox / Test Environments** | 7.7 (402 reviews) | 8.6 (128 reviews) | 
| **Performance and Reliability** | 8.5 (439 reviews) | 8.8 (144 reviews) | 
| **Output Document Generation** | Feature Not Available | 8.5 (121 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (39 reviews) | 6.9 (9 reviews) | 
| **Multi-step Planning** | 6.6 (37 reviews) | 7.8 (9 reviews) | 
| **Cross-system Integration** | 6.8 (38 reviews) | 7.4 (9 reviews) | 
| **Adaptive Learning** | 6.5 (37 reviews) | 7.6 (9 reviews) | 
| **Proactive Assistance** | 6.4 (37 reviews) | 7.6 (9 reviews) | 
| **Decision Making** | 6.4 (36 reviews) | 7.2 (9 reviews) | 

#### Integration

| Feature | Braze | CleverTap | 
|---|---|---|
| **Data Import & Export Tools** | 7.9 (456 reviews) | 8.6 (159 reviews) | 
| **Integration APIs** | 8.1 (439 reviews) | 8.5 (152 reviews) | 
| **Breadth of Partner Applications** | 7.9 (395 reviews) | 8.2 (136 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **CleverTap** | 8.9/10 | 248 |

#### User Identification

| Feature | Braze | CleverTap | 
|---|---|---|
| **Demographics** | Not enough data | 8.6 (197 reviews) | 
| **User Segmentation** | Not enough data | 9.2 (212 reviews) | 
| **Geolocation** | Not enough data | 8.6 (183 reviews) | 

#### Tracking & Reporting

| Feature | Braze | CleverTap | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 9.2 (204 reviews) | 
| **Real-Time Insights** | Not enough data | 9.0 (200 reviews) | 
| **Attribution** | Not enough data | 8.6 (180 reviews) | 
| **Dashboard** | Not enough data | 8.8 (210 reviews) | 
| **User Path Tracking** | Not enough data | 8.8 (186 reviews) | 
| **User Activity History** | Not enough data | 9.1 (191 reviews) | 

#### Metrics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Engagement** | Not enough data | 9.1 (164 reviews) | 
| **Exit Tracking** | Not enough data | 9.0 (94 reviews) | 
| **Retention** | Not enough data | 9.0 (156 reviews) | 
| **Return** | Not enough data | 9.0 (140 reviews) | 
| **Conversions** | Not enough data | 9.1 (161 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.1/10 | 569 |
| **CleverTap** | 8.5/10 | 280 |

#### Campaigns

| Feature | Braze | CleverTap | 
|---|---|---|
| **Customize** | 8.6 (450 reviews) | 9.0 (240 reviews) | 
| **Scheduling** | 9.0 (487 reviews) | 9.3 (253 reviews) | 
| **Retarget** | 8.6 (444 reviews) | 8.9 (241 reviews) | 
| **Segmentation** | 8.8 (497 reviews) | 9.2 (257 reviews) | 
| **Triggered Notifications** | 8.9 (471 reviews) | 9.3 (241 reviews) | 

#### Analytics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Campaign Performance** | 8.2 (496 reviews) | 8.9 (250 reviews) | 
| **Audience Insights** | 7.7 (454 reviews) | 8.8 (237 reviews) | 

#### Optimization

| Feature | Braze | CleverTap | 
|---|---|---|
| **A/B Testing** | 8.7 (476 reviews) | 8.9 (238 reviews) | 
| **Personalization** | 8.8 (492 reviews) | 9.0 (245 reviews) | 
| **Rich Notifications** | 8.3 (393 reviews) | 9.0 (235 reviews) | 
| **Integrations** | 8.1 (399 reviews) | 8.7 (217 reviews) | 

#### Agentic AI - Push Notification

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (41 reviews) | 6.5 (8 reviews) | 
| **Adaptive Learning** | 6.6 (41 reviews) | 7.1 (8 reviews) | 
| **Proactive Assistance** | 6.4 (40 reviews) | 6.7 (8 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 228 |
| **CleverTap** | 9.2/10 | 83 |

#### Segmentation

| Feature | Braze | CleverTap | 
|---|---|---|
| **A/B Testing** | 8.8 (214 reviews) | 9.4 (70 reviews) | 
| **Customer Profiles** | 8.5 (200 reviews) | 9.5 (67 reviews) | 

#### Targeting

| Feature | Braze | CleverTap | 
|---|---|---|
| **Behavioral Targeting** | 8.6 (195 reviews) | 9.4 (66 reviews) | 
| **Contextual Targeting** | 8.5 (178 reviews) | 9.3 (66 reviews) | 

#### Triggered Content

| Feature | Braze | CleverTap | 
|---|---|---|
| **Geofencing** | 7.8 (118 reviews) | 9.3 (58 reviews) | 
| **Triggered Emails** | 9.1 (203 reviews) | 9.4 (65 reviews) | 
| **Triggered Messages** | 9.1 (197 reviews) | 9.4 (66 reviews) | 

#### Personalized Content

| Feature | Braze | CleverTap | 
|---|---|---|
| **Recommendation Engine** | 7.4 (117 reviews) | 9.2 (59 reviews) | 
| **Personalized Discounts** | 7.1 (111 reviews) | 8.5 (59 reviews) | 
| **Website Personalization** | 7.0 (108 reviews) | 9.0 (56 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (9 reviews) | Not enough data | 
| **Decision Making** | 6.5 (9 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.2/10 | 151 |
| **CleverTap** | N/A | N/A |

#### Templates

| Feature | Braze | CleverTap | 
|---|---|---|
| **Text and Themes** | 7.8 (128 reviews) | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 7.5 (125 reviews) | Not enough data | 
| **Mobile Responsive** | 7.9 (130 reviews) | Not enough data | 

#### Edit

| Feature | Braze | CleverTap | 
|---|---|---|
| **Pre-Made** | 7.1 (124 reviews) | Not enough data | 
| **Build** | 8.4 (129 reviews) | Not enough data | 
| **HTML** | 7.9 (128 reviews) | Not enough data | 

#### Logistics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Analytics** | 7.2 (128 reviews) | Not enough data | 
| **Issues** | 7.1 (123 reviews) | Not enough data | 
| **Integrations** | 7.6 (124 reviews) | Not enough data | 
| **Shareable Link** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Braze | CleverTap | 
|---|---|---|
| **AI Text Generation** | 6.8 (87 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 5.6 (31 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 78 |
| **CleverTap** | N/A | N/A |

#### Text Messaging

| Feature | Braze | CleverTap | 
|---|---|---|
| **Bulk SMS** | 8.6 (68 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.9 (67 reviews) | Not enough data | 
| **Text Scheduler** | 8.7 (68 reviews) | Not enough data | 
| **Automatic Replies** | 8.2 (65 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.1 (64 reviews) | Not enough data | 
| **MMS Marketing** | 8.1 (65 reviews) | Not enough data | 
| **Personalization** | 8.7 (67 reviews) | Not enough data | 
| **Transactional SMS** | 8.3 (66 reviews) | Not enough data | 

#### SMS Platform

| Feature | Braze | CleverTap | 
|---|---|---|
| **Reporting** | 7.9 (64 reviews) | Not enough data | 
| **Automation** | 8.5 (63 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | 8.4 (63 reviews) | Not enough data | 
| **API Integration** | 7.9 (63 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (16 reviews) | Not enough data | 
| **Decision Making** | 6.4 (16 reviews) | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **CleverTap** | 8.6/10 | 191 |

#### Platform Basics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Templates** | Not enough data | 8.6 (161 reviews) | 
| **Exporting** | Not enough data | 8.5 (156 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.9 (150 reviews) | 
| **Multiple Personas** | Not enough data | 8.8 (137 reviews) | 
| **Data Analytics ** | Not enough data | 8.8 (140 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.4/10 | 120 |
| **CleverTap** | N/A | N/A |

#### Platform Basics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Dynamic Segmentation** | 8.3 (110 reviews) | Not enough data | 
| **Journey Optimization** | 8.5 (108 reviews) | Not enough data | 

#### Platform Data

| Feature | Braze | CleverTap | 
|---|---|---|
| **Journey Reporting** | 7.6 (109 reviews) | Not enough data | 
| **Trends Reporting** | 7.4 (103 reviews) | Not enough data | 
| **Dashboards** | 7.6 (110 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.5 (107 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Braze | CleverTap | 
|---|---|---|
| **Journey Mapping** | 7.7 (105 reviews) | Not enough data | 
| **Integrations** | 7.6 (105 reviews) | Not enough data | 
| **Automated Alerts** | Feature Not Available | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (31 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (30 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (30 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.5/10 | 15 |
| **CleverTap** | 8.5/10 | 31 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Braze | CleverTap | 
|---|---|---|
| **Transactional Messages** | 8.5 (14 reviews) | 8.4 (27 reviews) | 
| **Bulk WhatsApp Messaging** | 9.0 (13 reviews) | 8.7 (29 reviews) | 
| **Conversational Messaging** | 8.5 (13 reviews) | 8.0 (28 reviews) | 
| **Personalization** | 8.9 (12 reviews) | 8.9 (29 reviews) | 
| **Promotional Messages** | 8.6 (12 reviews) | 8.5 (29 reviews) | 
| **Automated Replies** | 8.3 (12 reviews) | 8.6 (29 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Braze | CleverTap | 
|---|---|---|
| **Segmentation** | 8.5 (12 reviews) | 8.3 (27 reviews) | 
| **API Integration** | 8.2 (13 reviews) | 8.6 (28 reviews) | 
| **WhatsApp Commerce** | Feature Not Available | 8.1 (26 reviews) | 
| **Analytics** | 8.2 (13 reviews) | 8.7 (28 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 6.3/10 | 34 |
| **CleverTap** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (32 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (33 reviews) | Not enough data | 
| **Proactive Assistance** | 6.2 (32 reviews) | Not enough data | 
| **Decision Making** | 6.2 (32 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **CleverTap** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Braze | CleverTap | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Braze | CleverTap | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Braze | CleverTap | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Braze | CleverTap | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **CleverTap** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Braze | CleverTap | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Braze | CleverTap | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Braze | CleverTap | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Braze | CleverTap | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Braze | CleverTap | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.5/10 | 551 |
| **CleverTap** | 8.6/10 | 277 |

#### Analysis

| Feature | Braze | CleverTap | 
|---|---|---|
| **Application Attribution** | 7.5 (381 reviews) | 8.6 (194 reviews) | 
| **Campaign Analysis** | 7.7 (473 reviews) ✓ Verified | 8.9 (235 reviews) ✓ Verified | 
| **Uninstall Tracking** | 7.1 (342 reviews) ✓ Verified | 8.7 (179 reviews) | 
| **Custom Dashboards** | 6.9 (374 reviews) ✓ Verified | 8.9 (180 reviews) | 

#### Campaigns

| Feature | Braze | CleverTap | 
|---|---|---|
| **Proximity Marketing** | 7.5 (329 reviews) ✓ Verified | 8.5 (190 reviews) ✓ Verified | 
| **Push Notifications** | 9.0 (466 reviews) ✓ Verified | 9.3 (242 reviews) ✓ Verified | 
| **Bulk SMS** | 7.6 (311 reviews) | 8.8 (190 reviews) | 
| **Two-Way Text Messaging** | 6.6 (232 reviews) | 8.2 (152 reviews) | 
| **Email Campaigns** | 8.9 (445 reviews) ✓ Verified | 9.1 (183 reviews) | 
| **Audience Segmentation** | 8.7 (468 reviews) ✓ Verified | 9.3 (199 reviews) | 

#### Engagement

| Feature | Braze | CleverTap | 
|---|---|---|
| **Coupons and Promotions** | 7.5 (268 reviews) | 8.6 (166 reviews) | 

#### Platform

| Feature | Braze | CleverTap | 
|---|---|---|
| **Optimization** | 8.3 (390 reviews) | 8.8 (203 reviews) | 
| **Integrations - Mobile Marketing** | 8.2 (369 reviews) ✓ Verified | 8.8 (201 reviews) ✓ Verified | 
| **Internationalization** | 7.9 (323 reviews) | 8.6 (175 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (44 reviews) | 8.3 (14 reviews) | 
| **Multi-step Planning** | 6.7 (42 reviews) | 8.1 (12 reviews) | 
| **Cross-system Integration** | 6.7 (40 reviews) | 7.5 (12 reviews) | 
| **Adaptive Learning** | 6.6 (40 reviews) | 8.1 (12 reviews) | 
| **Proactive Assistance** | 6.6 (41 reviews) | 7.9 (13 reviews) | 
| **Decision Making** | 6.6 (42 reviews) | 8.1 (13 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **CleverTap** | 8.4/10 | 298 |

#### Marketing Operations

| Feature | Braze | CleverTap | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (218 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.8 (248 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.8 (254 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 9.0 (238 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.1 (101 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Braze | CleverTap | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.9 (259 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.7 (265 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.6 (239 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.8 (234 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.6 (223 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.5 (176 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (8 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **CleverTap** | 9.1/10 | 176 |

#### Metrics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Engagement** | Not enough data | 9.1 (164 reviews) | 
| **Exit Tracking** | Not enough data | 9.0 (94 reviews) | 
| **Retention** | Not enough data | 9.0 (156 reviews) | 
| **Return** | Not enough data | 9.0 (140 reviews) | 
| **Conversions** | Not enough data | 9.1 (161 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **CleverTap** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **CleverTap** | 9.0/10 | 172 |

#### Variation Testing

| Feature | Braze | CleverTap | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.1 (123 reviews) | 
| **WYSIWYG Editor** | Not enough data | 8.4 (101 reviews) | 
| **Conversion Goal** | Not enough data | 8.9 (103 reviews) | 
| **Percentage of Traffic** | Not enough data | 9.0 (117 reviews) | 
| **Confidence Level** | Not enough data | 9.0 (37 reviews) | 
| **Multivariant Testing** | Not enough data | 9.1 (107 reviews) | 

#### Reporting

| Feature | Braze | CleverTap | 
|---|---|---|
| **Segmentation** | Not enough data | 9.2 (139 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.0 (137 reviews) | 

#### Personalization

| Feature | Braze | CleverTap | 
|---|---|---|
| **Standard Targeting** | Not enough data | 9.0 (123 reviews) | 
| **Custom Targeting** | Not enough data | 9.1 (121 reviews) | 
| **Data Segmentation** | Not enough data | 9.2 (105 reviews) | 

#### Administration

| Feature | Braze | CleverTap | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.8 (131 reviews) | 
| **QA Testing** | Not enough data | 8.5 (46 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (137 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.1 (141 reviews) | 

---
## Categories
**Shared Categories (5):** [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Braze (6):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to CleverTap (4):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)


---
## Reviewer Demographics

### By Company Size

| Segment | Braze | CleverTap | 
|---|---|---|
| **Small-Business** | 16.8% | 28.2% | 
| **Mid-Market** | 55.7% | 53.0% | 
| **Enterprise** | 27.5% | 18.8% | 

### By Industry

#### Braze

- **Financial Services:** 12.6%
- **Marketing and Advertising:** 7.2%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.5%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 42.9%

#### CleverTap

- **Financial Services:** 17.0%
- **Information Technology and Services:** 6.3%
- **Internet:** 5.6%
- **Entertainment:** 5.3%
- **Retail:** 5.3%
- **Marketing and Advertising:** 5.1%
- **Health, Wellness and Fitness:** 4.0%
- **Telecommunications:** 3.4%
- **Food & Beverages:** 3.2%
- **Consumer Goods:** 2.9%
- **Other:** 41.8%

---
## Alternatives

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4463 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1204 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)

### Alternatives to CleverTap

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1188 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (739 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (828 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14764 reviews)

---
## Top Discussions

### Braze

No discussions available for this product.

### CleverTap

- Title: [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) — 5 comments, 2 upvotes
  > **Top comment:** "very nice industry"
- Title: [How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?](https://www.g2.com/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base) — 2 comments, 1 upvote
  > **Top comment:** "You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first."
- Title: [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) — 1 comment, 1 upvote
  > **Top comment:** "Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement...."
- Title: [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) — 1 comment, 1 upvote
  > **Top comment:** "I initially invested a total sum of $95,000 over a period of 18 weeks. My bonus/profit was $170,000, every attempt to make withdrawal failed and I was..."
- Title: [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) — 1 comment, 1 upvote
  > **Top comment:** "Catalina, CleverTap Journeys are ideal for engaging users across the lifecycle of your app (including new users). Check this link for few use cases and the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/braze-vs-clevertap)