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Compare Braze and CleverTap 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (53.0% of reviews)
Entry-Level Pricing
No pricing available
$75.00 Per Month
Braze
Star Rating
(1,485)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeCleverTap
Star Rating
(637)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in ease of use, with users appreciating its intuitive interface and quick setup process. Many users highlight how they can easily engage customers through the app and monitor activities to send timely communications.
- Users say that Braze stands out for its powerful segmentation and event-based triggering, allowing teams to execute highly personalized customer journeys at scale. Reviewers commend its technical capabilities and webhook integrations, which enhance efficiency in managing complex audience paths.
- According to verified reviews, CleverTap's support team receives high praise for being responsive and helpful, which significantly enhances the user experience. Users have noted that their questions are addressed promptly, making it easier to navigate the platform.
- Reviewers mention that while Braze offers robust features, some users find it less intuitive compared to CleverTap, particularly for new users. This can lead to a steeper learning curve, despite its powerful capabilities.
- G2 reviewers highlight CleverTap's strong performance in personalization and automation, with users able to create diverse campaigns and journeys across multiple channels. This flexibility is often cited as a key advantage for marketing teams looking to enhance their performance.
- Users report that Braze's documentation is of high quality and easy to understand, which aids in onboarding and ongoing use. However, some users feel that the platform could benefit from more streamlined features to simplify the user experience further.
Pricing
Entry-Level Pricing
Braze
No pricing availableCleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Braze
Free Trial is available
CleverTap
Free Trial is available
Ratings
Meets Requirements
8.5
968
8.8
533
Ease of Use
8.3
1,176
8.9
535
Ease of Setup
7.6
655
8.5
321
Ease of Admin
8.5
359
9.0
246
Quality of Support
8.5
918
9.0
525
Has the product been a good partner in doing business?
8.9
367
9.2
245
Product Direction (% positive)
9.2
931
9.5
517
Features by Category
Email Marketing
8.8
566
9.0
167
8.8
536
8.9
160
8.4
538
8.9
159
8.3
449
8.8
147
Online Marketing
6.9
355
8.1
128
8.4
478
8.7
154
8.7
520
9.1
162
8.4
492
9.1
155
7.3
370
8.2
132
Lead Management
7.5
390
8.9
138
7.4
396
8.6
137
8.6
535
9.2
168
6.8
323
8.4
122
7.4
352
8.6
135
7.5
380
8.6
146
Feature Not Available
8.6
138
7.8
382
8.7
135
Campaign Management
Feature Not Available
8.8
146
Feature Not Available
8.1
135
Feature Not Available
8.1
129
Feature Not Available
7.8
123
Social
Feature Not Available
Feature Not Available
6.7
325
7.9
129
Feature Not Available
7.9
134
Feature Not Available
7.7
127
6.6
329
8.0
133
Reporting & Analytics
7.7
532
8.9
161
Feature Not Available
8.4
149
Feature Not Available
8.4
146
6.6
398
8.5
140
Feature Not Available
7.4
121
Platform
8.3
448
8.7
154
Feature Not Available
8.7
137
8.5
444
9.2
152
7.7
349
8.3
122
7.7
400
8.6
127
8.5
430
8.8
142
Feature Not Available
8.5
120
Agentic AI - Marketing Automation
6.5
39
7.1
8
6.6
37
7.7
8
6.7
37
7.7
8
6.5
37
7.5
8
6.4
37
7.5
8
6.4
36
7.1
8
Integration
7.9
450
8.6
157
8.1
432
8.5
149
7.9
392
8.2
135
User Identification
Not enough data
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Tracking & Reporting
Not enough data
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Campaigns
8.6
447
9.0
239
9.0
483
9.3
252
8.6
442
8.9
240
8.8
491
9.2
256
8.9
468
9.3
240
Analytics
8.2
489
8.9
249
7.7
451
8.8
236
Optimization
8.7
471
8.9
237
8.8
481
9.0
244
8.3
392
9.0
234
8.1
390
8.7
216
Agentic AI - Push Notification
6.4
39
6.7
7
6.5
38
7.4
7
6.3
37
6.9
7
Segmentation
8.8
210
9.4
69
8.5
198
9.5
66
Targeting
8.6
192
9.4
65
8.5
177
9.3
65
Triggered Content
7.7
116
9.3
58
9.1
199
9.3
64
9.1
195
9.4
65
Personalized Content
7.4
116
9.2
58
7.1
110
8.5
58
7.0
107
9.0
56
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
Not enough data
8.6
161
Not enough data
8.6
155
Not enough data
8.9
150
Not enough data
8.8
137
Not enough data
8.8
139
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
8.5
26
9.0
13
8.7
28
8.5
13
8.1
27
8.9
12
8.9
28
8.6
12
8.5
28
8.3
12
8.5
28
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
8.3
26
8.2
13
8.7
27
Feature Not Available
8.2
25
8.2
13
8.7
27
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
8.6
193
7.7
474
|
Verified
8.9
231
|
Verified
7.0
342
|
Verified
8.7
177
6.9
370
|
Verified
8.9
178
Campaigns
7.5
329
|
Verified
8.5
190
|
Verified
9.0
464
|
Verified
9.3
238
|
Verified
7.6
311
8.8
188
6.6
232
8.3
152
8.9
443
|
Verified
9.1
179
8.7
459
|
Verified
9.3
192
Engagement
7.4
266
8.6
165
Platform
8.3
390
8.8
202
8.2
365
|
Verified
8.9
196
|
Verified
7.9
322
8.6
173
Agentic AI - Mobile Marketing
6.5
40
8.3
12
6.7
42
8.2
12
6.7
40
7.7
11
6.6
40
8.2
12
6.5
40
7.8
12
6.5
41
8.1
12
Marketing Operations
Not enough data
8.4
216
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
236
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
258
|
Verified
Not enough data
8.7
262
|
Verified
Not enough data
8.7
237
|
Verified
Not enough data
8.8
230
|
Verified
Not enough data
8.6
221
|
Verified
Not enough data
8.5
174
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Variation Testing
Not enough data
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Reporting
Not enough data
9.2
139
Not enough data
9.0
137
Personalization
Not enough data
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Administration
Not enough data
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Categories
Categories
Shared Categories
Braze and CleverTap are categorized as Personalization Engines, Push Notification, Mobile Marketing, Marketing Automation, and WhatsApp Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Customer Journey Analytics, SMS Marketing, and RCS Business Messaging
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.5%
Financial Services
16.9%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.4%
Retail
5.2%
Other
60.5%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
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