Compare Braze and Insider 
At a Glance
Market Segments
Braze
Mid-Market (57.4% of reviews)
Insider
Mid-Market (44.7% of reviews)
Entry-Level Pricing
Braze
No pricing availableInsider
No pricing availableFeatured Products
Sponsored
Netcapz
(0)
SMS Marketing
Visit Website
Sponsored
Croct
(24)
Personalization
Visit Website
Braze vs Insider
- Users report that Braze excels in its email marketing capabilities, particularly in building and personalizing emails with a score of 8.8, while Insider outshines with a score of 9.7, indicating a more robust feature set for automated email responses.
- Reviewers mention that Insider's landing pages and forms feature is significantly superior, scoring 9.5 compared to Braze's 6.8, highlighting Insider's strength in creating effective online marketing tools.
- G2 users indicate that the quality of support is a major differentiator, with Insider receiving a score of 9.6, while Braze scores 8.5, suggesting that users find Insider's support more responsive and helpful.
- Users on G2 report that Braze's dynamic segmentation feature scores 8.3, which is lower than Insider's impressive 9.5, indicating that Insider offers more advanced capabilities for segmenting audiences effectively.
- Reviewers say that while both platforms offer campaign management, Insider's features such as event/webinar marketing and personalization score significantly higher, with ratings of 9.5 and 9.6 respectively, compared to Braze's lower scores.
- Users report that Braze's user data management capabilities score 9.5, which is on par with Insider, but Insider's overall integration capabilities score higher at 9.5, suggesting a more seamless experience across various platforms.
Pricing
Entry-Level Pricing
Braze
No pricing availableInsider
No pricing availableFree Trial
Braze
Free Trial is available
Insider
Free Trial is available
Ratings
Meets Requirements
8.5
775
9.5
952
Ease of Use
8.4
850
9.5
954
Ease of Setup
7.5
387
9.1
410
Ease of Admin
8.6
305
9.2
239
Quality of Support
8.5
752
9.6
953
Has the product been a good partner in doing business?
9.0
313
9.5
240
Product Direction (% positive)
9.2
737
9.8
904
Features by Category
Email Marketing
8.8
452
9.7
419
8.8
425
9.7
397
8.4
431
9.7
399
8.3
344
9.7
342
Online Marketing
6.7
256
Feature Not Available
8.4
376
9.6
434
8.7
412
9.6
448
8.4
389
9.6
438
7.1
271
Feature Not Available
Lead Management
7.4
292
9.6
419
7.4
299
9.5
419
8.6
427
9.6
449
6.7
225
Feature Not Available
7.2
249
9.6
394
7.4
282
9.6
357
Feature Not Available
9.6
401
7.8
283
9.6
389
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.4
228
9.4
361
Feature Not Available
9.5
370
Feature Not Available
Feature Not Available
6.5
233
Feature Not Available
Reporting & Analytics
7.8
428
9.5
441
Feature Not Available
9.5
442
Feature Not Available
9.5
435
6.6
301
9.5
435
Feature Not Available
9.3
342
Platform
8.2
335
9.6
429
Feature Not Available
Feature Not Available
8.5
338
9.6
414
7.5
247
9.6
354
7.6
293
9.4
363
8.4
323
9.6
396
Feature Not Available
9.5
340
Integration
7.8
342
9.4
398
8.1
324
9.4
398
7.9
286
9.5
371
Visitor Behavior
Not enough data
9.5
515
Not enough data
9.6
533
Not enough data
9.5
484
Templates
Not enough data
9.6
494
Not enough data
9.6
537
Not enough data
9.6
532
Personalization
Not enough data
9.6
520
Not enough data
9.6
510
Not enough data
9.6
523
Not enough data
9.5
459
Not enough data
9.6
507
Not enough data
9.6
506
Not enough data
9.6
534
Not enough data
9.6
523
Multichannel
Not enough data
9.7
525
Not enough data
9.5
463
Not enough data
9.6
527
Administration
Not enough data
9.6
524
Not enough data
9.4
539
Not enough data
9.5
519
Not enough data
9.5
519
Campaigns
8.6
360
Not enough data
9.1
399
Not enough data
8.6
359
Not enough data
8.8
407
Not enough data
9.0
384
Not enough data
Analytics
8.3
404
Not enough data
7.6
370
Not enough data
Optimization
8.8
392
Not enough data
8.8
400
Not enough data
8.3
315
Not enough data
8.1
315
Not enough data
Segmentation
8.7
186
9.7
558
8.5
174
9.6
536
Targeting
8.6
167
9.7
553
8.5
153
9.6
528
Triggered Content
7.8
92
9.5
465
9.1
174
9.6
461
9.2
171
9.7
514
Personalized Content
7.2
93
9.7
503
7.0
87
9.7
484
6.9
84
9.6
539
Templates
7.7
52
Not enough data
Feature Not Available
Not enough data
7.1
50
Not enough data
7.8
53
Not enough data
Edit
6.9
50
Not enough data
8.3
50
Not enough data
8.0
51
Not enough data
Logistics
7.0
52
Not enough data
6.9
49
Not enough data
7.7
50
Not enough data
Feature Not Available
Not enough data
Generative AI
6.8
13
Not enough data
Feature Not Available
Not enough data
Text Messaging
8.8
19
9.7
36
7.9
21
9.6
35
8.8
22
9.7
34
8.6
19
9.6
34
7.6
19
9.6
35
8.0
22
9.5
35
9.0
21
9.8
34
8.3
22
9.4
35
SMS Platform
8.2
18
9.5
36
8.6
19
9.6
36
Feature Not Available
9.7
34
Feature Not Available
Feature Not Available
8.7
18
9.5
39
8.0
18
9.3
38
Data Sourcing
Not enough data
9.5
529
|
Verified
Not enough data
9.5
518
|
Verified
Not enough data
9.6
323
Not enough data
9.6
546
|
Verified
Intelligence
Not enough data
9.5
550
|
Verified
Not enough data
9.5
525
|
Verified
Not enough data
9.6
517
|
Verified
Platform Basics
8.2
38
9.5
575
|
Verified
8.4
36
9.5
575
|
Verified
Platform Data
7.1
38
9.5
562
|
Verified
6.9
36
9.5
545
|
Verified
7.3
36
9.4
578
|
Verified
7.4
36
9.4
548
Platform Additional Functionality
7.3
38
9.5
552
|
Verified
7.2
37
9.5
550
|
Verified
Feature Not Available
9.5
537
Search Setup
Not enough data
9.7
31
Not enough data
9.7
32
Not enough data
9.7
31
Not enough data
9.9
29
Product Discovery
Not enough data
9.8
34
Not enough data
9.7
33
Not enough data
9.7
33
Not enough data
9.8
28
Not enough data
9.8
31
Integration
Not enough data
9.6
33
Not enough data
9.8
29
Not enough data
9.7
31
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.3
7
Not enough data
9.3
7
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
9.4
6
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.8
7
Not enough data
9.8
7
Feature Not Available
9.4
6
Not enough data
9.4
6
Analysis
7.6
297
9.3
551
7.7
382
|
Verified
9.5
614
7.1
255
|
Verified
9.3
484
|
Verified
6.8
281
|
Verified
9.5
525
|
Verified
Campaigns
7.5
242
|
Verified
9.4
509
|
Verified
9.1
367
|
Verified
9.7
617
|
Verified
7.6
225
9.5
416
6.4
149
9.3
419
8.9
345
|
Verified
9.6
491
|
Verified
8.7
363
|
Verified
9.6
576
|
Verified
Engagement
7.4
185
9.6
554
Platform
8.3
306
9.6
597
8.3
281
|
Verified
9.5
551
|
Verified
8.0
239
9.5
471
Categories
Categories
Shared Categories
Braze and Insider are categorized as Personalization, Personalization Engines, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Braze is categorized as Email Template Builder and Push Notification
Insider is categorized as E-Commerce Search, E-Commerce Personalization, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.6%
Information Technology and Services
6.9%
Health, Wellness and Fitness
6.7%
Marketing and Advertising
6.6%
Food & Beverages
6.4%
Other
61.8%
Retail
26.7%
Apparel & Fashion
9.8%
Cosmetics
3.9%
Marketing and Advertising
3.8%
Leisure, Travel & Tourism
3.8%
Other
51.9%
Most Helpful Reviews
Braze
Most Helpful Favorable Review
Marta P.
Verified User in Financial Services
Braze allows for all Marketing to be done in the same place using many touch points, including Email, SMS, Push, and in app Content Cards & Newsfeeds. The Canvases and Campaigns available will allow any user to create the right path for every type of...
Most Helpful Critical Review
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Retail
**Expensive.(Insurmountable in the early stages) **In Taiwan, e-commerce is an industry that places great emphasis on efficiency, which means it must be fast. However, it is obvious that Insider is a foreign company in the local area. Many services...
Marta P.
Verified User in Financial Services
Braze allows for all Marketing to be done in the same place using many touch points, including Email, SMS, Push, and in app Content Cards & Newsfeeds. The Canvases and Campaigns available will allow any user to create the right path for every type of...
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Verified User in Retail
**Expensive.(Insurmountable in the early stages) **In Taiwan, e-commerce is an industry that places great emphasis on efficiency, which means it must be fast. However, it is obvious that Insider is a foreign company in the local area. Many services...
Alternatives
Discussions
What is Braze used for?
4 comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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