--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1758 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1758 scale: '5' date_modified: '2026-09-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,758 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users praise the **ease of use** of Braze, highlighting its intuitive interface and clear documentation for effortless learning. (385 reviews) - Users find Braze to be exceptionally **intuitive and user-friendly** , facilitating easy learning and campaign creation. (189 reviews) - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews) - Users praise Braze's **responsive customer support** , highlighting the ease of collaboration and implementation throughout their experience. (151 reviews) - Users appreciate the **multi-channel management** of Braze, enjoying its stability and intuitive features across different markets. (151 reviews) - Users value Braze's **flexibility and ease of learning** , enhancing personalization and scalability to meet varied needs. (140 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users face a challenging **learning curve** with Braze, especially with advanced features and technical coding skills required. (159 reviews) - Users regret the lack of a **mobile app wallet solution** , which limits user engagement and complicates reporting processes. (149 reviews) - Users find Braze's **complexity and pricing transparency** limiting, especially for simple survey applications and segment management. (102 reviews) - Users find Braze's **limited features** hinder effective analytics and feedback gathering, making it complex for basic use. (93 reviews) - Users experience a **steep learning curve** with Braze, finding the onboarding and advanced features overwhelming at times. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Complexity (63 reviews) - Reporting Issues (62 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. A robust and scalable customer engagement platform with excellent personalization capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Herculis D. | Growth Analyst SSr, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 30, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Braze offers an incredibly flexible and user-friendly platform for managing multi-channel customer engagement. Its Canvas Flow tool allows us to easily orchestrate complex customer journeys across channels like email, push notifications, SMS, and in-app messaging, all with an intuitive drag-and-drop interface.

Another highlight is the robust personalization capabilities through Liquid templating and Connected Content, enabling dynamic content experiences based on user data.

Additionally, the integration with analytics tools and native reporting makes it seamless to measure engagement and optimize campaigns. Braze's real-time segmentation and event-based triggers significantly improve the relevance and timing of our communications.

The support team and documentation are also very helpful, providing detailed guidance for implementation and troubleshooting. **What do you dislike about Braze?** While Braze is very powerful, there is a steep learning curve for teams that are new to marketing automation platforms. The extensive use of Liquid for personalization, while flexible, can require technical expertise to implement advanced use cases properly.

Additionally, managing action credits and understanding billing related to different message types (especially with new channels like WhatsApp and webhooks) could be more transparent within the interface.

Finally, while Braze offers several out-of-the-box integrations, some custom integrations require significant technical effort, especially when dealing with complex data synchronization from internal systems. **What problems is Braze solving and how is that benefiting you?** Braze solves the challenge of scaling personalized communication across multiple channels, ensuring that our messaging is both timely and relevant. By consolidating messaging orchestration into a single platform, it eliminates silos between teams and systems, allowing for more cohesive customer experiences.

With Braze's event-based triggers and real-time segmentation, we can respond instantly to user behaviors, which has significantly improved user activation rates and long-term retention.

Moreover, the platform’s analytics and reporting capabilities provide deep insights into campaign performance, enabling data-driven decisions that directly impact our customer engagement and revenue growth. ### 2. Intuitive UI and Features That Make Onboarding Fast **Rating:** 4.0/5.0 stars **Reviewed by:** Avinash R. | Associate Director, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 07, 2026 **What do you like best about Braze?** The features and UI are intuitive, so even a non-tech person can learn the tool easily and get onboarded in much less time than it typically takes with other Martech tools. I also liked the new feature launched recently that automates the IP warm-up process. It’s going to solve an important pain point for any organization when setting up IPs and warming them up, because it reduces a lot of back-and-forth work and makes the overall process much smoother. **What do you dislike about Braze?** Support feels limited, and when something goes wrong it often takes a long time to get a response from the support team. Also, some of the documentation available on the website seems outdated. **What problems is Braze solving and how is that benefiting you?** Most of the Martech use cases involve working with different clients on different business problems, and it’s been very useful for e-commerce. ### 3. Strong lifecycle marketing with real-time segmentation and triggered journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Balasubramaniyan R. | DevOps Technical Lead, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Braze?** Segmentation, triggered notifications, and drip campaigns are the backbone of our lifecycle marketing. Segmentation lets us target the right users based on real-time behavior, while triggered notifications ensure our messages hit at the exact moment of user intent. Pairing these with automated drip campaigns allows us to build multi-step onboarding sequences that drive retention without requiring constant manual work. Push notifications and emails also sync seamlessly in our multi-step user journeys, making follow-ups feel natural. Personalization has been consistently timely and relevant using real-time event triggers and dynamic attributes (like user names and recent activity data) in onboarding emails. **What do you dislike about Braze?** Web banners can occasionally feel slightly delayed compared to immediate mobile push alerts. We also don’t use two-way text messaging, AI, or autonomous features since we stick to email and push and prefer keeping hands-on control over our copy and trigger rules to ensure everything stays completely aligned with our brand. **What problems is Braze solving and how is that benefiting you?** Automated drip campaigns let us run multi-step onboarding without constant manual work, and the real-time personalization in onboarding emails significantly boosted our open and click-through rates. The coordination between push and email makes follow-ups feel natural in our user journeys. ### 4. Powerful workflow automation, but WhatsApp and conversion reporting are frustrating **Rating:** 3.5/5.0 stars **Reviewed by:** Nate S. | Marketing and Communication Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Braze?** I build all of our organization's workflows, and Braze makes it possible for me to build reliable workflows that can send out to our 250+ million users. The marketing automation and workflow automation are strong, and the timing it can add to pushes and emails is nice. The AI chat has also been super helpful in guiding me through creating trickier segments and workflows, which is pretty much the only way I use AI in Braze. **What do you dislike about Braze?** WhatsApp requires me to go through Facebook, and I spend a lot of time bouncing between platforms. Credit costs are very high too. Data is a bit confusing: I put conversions on all of my campaigns, but they just show as primary, a, b, c, etc., so I have to dig in to see what the conversion actually is when analyzing email workflows. I also can't make a simple audience for users that get live activities, which causes overlap for us when we send push notifications and live activities to the same users. Some features are way too expensive, and we're able to personalize at a similar quality level in house without the huge cost. **What problems is Braze solving and how is that benefiting you?** It lets me build reliable workflows at scale for our 250+ million users. The timing controls for pushes and emails help, and the AI chat helps me create trickier segments and workflows. **Official Response from Andrea Nieto:** > Thanks for sharing your experience. We’re glad to hear Braze is helping you build reliable workflows at significant scale, and that the automation, timing, and AI capabilities are supporting your day-to-day work. We also appreciate your candid feedback on WhatsApp workflows, conversion reporting, audience management, and cost. These are important considerations, and we’ve shared your input with the team as we continue to improve the overall experience. Thanks again for taking the time to provide such detailed feedback. ### 5. Strong cross-channel engagement with real-time personalization, AI helps in segmentation **Rating:** 5.0/5.0 stars **Reviewed by:** yashaswi k. | CRM QA Lead (SFMC), Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Braze?** Braze coordinated customer engagement across channels very well for us, especially Email, SMS and Push. Personalization has felt consistently timely and relevant since we use real-time data for our abundant cart and transactional emails. AI also helped while validating users during segmentation and its logic, and it was a significant improvement while designing the customer journey and its engagements. **What do you dislike about Braze?** The breadth of partner applications is a weak spot for us. On the AI side, accuracy and consistency are only mid-level, and I’m not fully confident about how responsibly our data is handled or how well it explains why it produced a specific result. It’s also not always clear when I’m interacting with AI vs. rules-based logic. **What problems is Braze solving and how is that benefiting you?** We’ve been able to coordinate engagement across Email, SMS and Push, and use real-time data to keep cart and transactional emails timely and relevant. AI improved our journey design and engagement decisions, and helped with validating users during segmentation and its logic. ### 6. Braze Platform Review: Experience, Capabilities & Opportunities **Rating:** 5.0/5.0 stars **Reviewed by:** Chandu S. | MarTech Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 10, 2026 **What do you like best about Braze?** I like that Braze gives us a centralized platform for orchestrating customer journeys and coordinating communications across channels like email, push notifications, and in-app messages. Building and personalizing emails is essential for creating relevant experiences, and Braze lets us tailor content based on customer attributes, behaviors, preferences, and journey context instead of relying on a one-size-fits-all approach. Sending outbound emails and managing deliverability are also fundamental, and having orchestration and audience targeting in the same place helps. I’ve also found AI helpful when working on email personalization and Liquid logic. It helped me structure the logic, think through edge cases, and add fallback conditions faster than starting from scratch (even though I still needed to validate everything in Braze). **What do you dislike about Braze?** A/B testing can get time-consuming and complex when you’re testing multiple elements like subject lines, preheaders, content, CTAs, or send times, especially with limited audience size or uneven engagement across segments. Mobile optimization is frustrating because emails don’t always render consistently across devices and clients, so it takes extra testing and adjustments beyond what looks good in the desktop editor. Multivariate testing is even harder because combinations grow quickly, requiring a much larger audience and more time to get statistically reliable results. Cross-channel coordination and personalization also depend heavily on underlying customer data and integrations. When audience data or business logic lives in other systems, it takes additional integration and synchronization before Braze can fully coordinate the experience or use the latest customer information. On the AI side, it accelerates development and troubleshooting, but some suggested Liquid syntax and assumptions don’t always match how the Braze environment handles data, so it still needs testing and validation. **What problems is Braze solving and how is that benefiting you?** Braze makes cross-channel orchestration easier than managing each channel independently by allowing us to define audiences, triggers, journey logic, and messaging in a single platform. We’ve seen real value in using real-time and event-based data to power customer journeys, and the email personalization features help us deliver the right content to the right customer instead of relying on a one-size-fits-all approach. Using AI for Liquid logic also reduced the time I spent working through the implementation details and helped me reach a working solution faster, as long as I validated the output in Braze. ### 7. Strong for personalized, timely multi-channel campaigns, but templates and list uploads frustrate **Rating:** 5.0/5.0 stars **Reviewed by:** Felipe G. | Email Marketing Coordinator, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2026 **What do you like best about Braze?** I love Braze for Email Marketing, Marketing Automation, and Data Import/Export because they let us deliver personalized and timely communications at scale, automate key customer journeys, and use accurate data for segmentation, targeting, and performance analysis. It also coordinates campaigns very well across email, WhatsApp, SMS, banners, and in-app messages. Real-time data really helps create campaigns with relevant personalization and timely messages. The Liquid function is very useful for personalizing templates and HTML code, and it helps with specific segmentation needs like creating buckets for IP warming. **What do you dislike about Braze?** Template Management feels limited for more advanced email design needs, so I typically prefer building templates outside the platform. Audience Segmentation can also be frustrating when I need to upload a specific list of users who already exist in Braze, since the process is not always as simple or flexible as it should be. **What problems is Braze solving and how is that benefiting you?** It’s helped us improve engagement, conversion, and revenue by enabling personalized, timely messaging at scale, better segmentation/targeting with accurate data, and more effective journeys. It’s also improved how we personalize messages and how our journeys work across channels. ### 8. Coordinated cross-channel engagement with generally timely personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Julian P. | Software Engineer L1/E4, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2026 **What do you like best about Braze?** I like that push notifications, in-app messages, emails, and content cards work well together, giving a consistent and coordinated customer experience across channels. The attribution, activity tracking, and campaign analysis are indispensable for attributing user acquisition, tracking user behavior, and measuring campaign performance so I can do data-driven personalization and optimization. Personalization is usually timely and relevant, especially when it’s based on recent user activity and behavior. **What do you dislike about Braze?** Managing multiple channels can be frustrating, especially avoiding notification overload and trying to get real-time insights without complex setup or delays. Some features can be complex to set up, time-consuming to manage, and require enough data and resources to deliver meaningful results. **What problems is Braze solving and how is that benefiting you?** It helps me attribute user acquisition, track user behavior, and measure campaign performance, which supports data-driven personalization and optimization. It also enables a consistent, coordinated experience across channels, and the personalization is usually timely and relevant when based on recent activity. ### 9. Dynamic Email Marketing with Solid Features but Room for Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Divyashree C. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2026 **What do you like best about Braze?** I like Braze for its features like Catalog and liquid personalization. The in-built translations save me from needing third-party tools like Smartling. I also appreciate the price drop and back-in-stock notifications. It's easy to use with no loading issues and has great email templates. These features make my work in email marketing and customer engagement more effective. **What do you dislike about Braze?** I think Braze has a few areas where it could improve. First, it would be great if there was an option to publish changes directly instead of having to remap everything. Also, the content blocks could use more features to enhance functionality. Building a landing page should be more straightforward and user-friendly. Regarding unsubscribing, implementing a double opt-in process would be much better than the current single opt-in. Once a user clicks unsubscribe, they're immediately unsubscribed, which might not always be ideal. A preference page for users would also be a nice addition to give more control over their subscription settings. Lastly, the initial setup of Braze was quite challenging, although it becomes easier once it's up and running. **What problems is Braze solving and how is that benefiting you?** I use Braze for email marketing and customer engagement, solving personalization issues by creating dynamic emails across various channels to enhance customer engagement. ### 10. Versatile Platform with Stellar Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Sanjana D. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2026 **What do you like best about Braze?** I like Braze's flexibility and how quickly campaigns can be launched without heavy technical support. Features such as reusable content blocks and real-time dynamic personalization deliver relevant experiences. The ability to build and visualize multi-step customer journeys with canvas flow is great. I value audience segmentation, custom events, and liquid personalization. A/B testing is also helpful for improving customer experience. Overall, its ease of use compared to other tools like Salesforce and the very easy initial setup process make it a 10 out of 10 recommendation. **What do you dislike about Braze?** Braze could improve its reporting and make advanced analytics more flexible and easier to customize. It would be helpful to have more flexible dashboards, flexible cross-channel attribution, and deeper drill downs to every individual journey step and audience segment. Easier report scheduling and exports, longer data retention, and clearer metrics would also be beneficial. **What problems is Braze solving and how is that benefiting you?** Braze solves fragmented customer communication, consolidating channels for real-time personalization, automated journeys, and consistent messaging across SMS, email, and in-app messages, boosting engagement. ### 11. Streamlined Marketing with Impressive Data Transformation **Rating:** 4.5/5.0 stars **Reviewed by:** Pavan B. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 05, 2026 **What do you like best about Braze?** I really like how Braze handles data transformations; it's pretty interesting. Action-based triggers and media triggers are also helpful because they assist me in gathering data from different platforms and updating user profiles as needed. Setting up Braze was straightforward too, thanks to the dedicated engineers and training sessions, which included webinars and a learning path with certifications, making it easy to understand how to work with the data architecture and build emails. **What do you dislike about Braze?** I feel that Braze could really improve when it comes to personalization on a landing page. Right now, it doesn't fully support extensive scripting like it does for emails, which would be great if we could apply that level of personalization to landing pages too. Also, there's a limit to how many landing pages we can build. It would be really helpful if we could create more pages, maybe at least 50, without having to upgrade the tiers. This would allow us to utilize the platform more efficiently. **What problems is Braze solving and how is that benefiting you?** Braze helps me integrate different platforms without extensive technical know-how, making email and personal interactions easier. It simplifies data transformations and action-based triggers, allowing me to collect and update user information efficiently. ### 12. User-Friendly, Flexible with Some Reporting Limits **Rating:** 4.5/5.0 stars **Reviewed by:** EVELYN L. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 03, 2026 **What do you like best about Braze?** I really appreciate how user-friendly Braze is. Most of the features are very intuitive, which makes it easy to build, test, and optimize campaigns without needing a very technical setup for every change. I also like the flexibility Braze offers through tools like Liquid snippets, content blocks, catalogs, and connected content, which make personalization much more scalable. Overall, Braze does a great job of combining usability with advanced personalization and automation capabilities. The main factor in our decision to switch from Salesforce was Braze's greater flexibility and ease of use for building personalized, real-time, and multi-channel customer journeys. **What do you dislike about Braze?** One area that could be improved is the Teams feature. Since we use a single workspace for multiple countries, Teams is very important for us, but it is still a bit limited, especially for reporting. For example, in Report Builder, we cannot filter results by Team. This makes country-level analysis more manual, especially when comparing performance across markets. It would also be helpful to have Team-based views for key metrics, easier exports, and more flexibility to build reports that respect the same Team structure we use operationally. **What problems is Braze solving and how is that benefiting you?** I use Braze to centralize and automate customer communications, personalize journeys, segment users based on behavior, and manage multiple channels. ### 13. Best tool in the business with infinite possibilities for personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 03, 2026 **What do you like best about Braze?** It's easy to use, there are tons of resources to get me to understand new things I don't know. I also use Claude to help me do more complicated experiments or more complex segmentation. There's everything we need to know about our clients and we can go as granular or as broad as needed. It can support really large sends as well, always reliable. **What do you dislike about Braze?** I wish there were an easier way to duplicate steps, and to duplicate multiple campaigns at once for recurring GTMs. **What problems is Braze solving and how is that benefiting you?** It helps my team work on multi-channel projects, we all use it quite extensively. It also supports new experiments, where we can test new placements for messaging and allows us to truly customize our messaging. We can code our own in-app or web messages to our brand likeness. It supports different assets like GIFs or videos as well, so we can give a more dynamic experience to our clients. ### 14. Braze Makes Personalization Easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 03, 2026 **Describe the project or task Braze helped with:** Braze offers a comprehensive platform for marketers to create personalized customer experiences at scale. With tools like Canvas and Liquid, users can design complex, multi-channel journeys and tailor content dynamically. The platform's flexibility allows for seamless integration of customer data, behavioral events, and external APIs, enabling more relevant and engaging communications. Key features include: - **Canvas**: A visual tool for designing and managing customer journeys across multiple channels. - **Liquid**: A powerful scripting language for personalizing messages and applying business logic. - **Data Integration**: Use of customer attributes, events, and external data to enhance campaign relevance. - **AI Capabilities**: Emerging tools for optimizing targeting, personalization, and journey orchestration. Braze's robust support and extensive documentation make it easier for teams to implement advanced use cases and maximize the platform's potential. The focus on AI and intelligence capabilities promises to further streamline workflows and enhance decision-making processes. **What do you like best about Braze?** What I like best about Braze is the flexibility it gives us to build sophisticated, personalized customer journeys without making every use case overly complex. Canvas makes it easy to visualize and manage multi-step, cross-channel journeys, while Liquid provides the flexibility to personalize messaging, apply business logic, and dynamically tailor content at the individual customer level. The UI is generally intuitive and makes it easy to move between audience building, campaign creation, testing, and performance reporting. Braze also performs well with large audiences and complex personalization, which is especially important for a high-volume CRM program. The integrations and data flexibility are another major strength. Being able to use customer attributes, behavioral events, catalogs, APIs, and external data within campaigns allows us to build much more relevant experiences and reduces the amount of manual campaign work. From an ROI perspective, the biggest value is the combination of speed, personalization, and experimentation. We can create highly targeted experiences, test different approaches, and quickly iterate based on performance. The flexibility of the platform also allows the marketing team to own more of the execution directly, reducing the need for engineering support for many day-to-day use cases. Support and onboarding have also been strong. Braze has a large amount of documentation and educational content available, and having access to knowledgeable support is valuable when working through more advanced implementations, particularly around Liquid, data architecture, integrations, and complex Canvas use cases. Braze is also continuing to expand its AI and intelligence capabilities. There is a lot of potential in using AI to make decisions around targeting, personalization, content, optimization, and journey orchestration. As these capabilities become more integrated into everyday workflows, I think they can further reduce manual work and help marketers make faster, more data-driven decisions. Overall, Braze gives us the tools to move faster, personalize at scale, and build increasingly sophisticated customer experiences while giving marketers a high degree of control over execution. **What do you dislike about Braze?** What I dislike most about Braze is that some of its biggest strengths—flexibility and customization—can also make the platform more complex than it needs to be. From a UI/UX perspective, there are areas where workflows could be more intuitive and consistent. As you get into more advanced Canvas builds, segmentation, Liquid personalization, and troubleshooting, it can sometimes take several steps to understand exactly why something is or isn’t working. Better debugging and visibility into data and personalization logic would be especially valuable. Integrations are powerful, but they can require significant upfront planning around data structure, event taxonomy, attributes, and APIs. Once everything is configured correctly the platform is very flexible, but getting there can require close coordination between marketing, data, and technical teams. Performance is generally strong, but reporting and analysis could be more robust and flexible. For more detailed analysis, we sometimes need to take data outside of the platform rather than being able to answer every question directly within Braze. Pricing can also become a consideration at scale. Braze provides a lot of value, but organizations need to make sure they are taking advantage of the platform's more advanced capabilities—personalization, automation, experimentation, and cross-channel orchestration—to maximize the ROI rather than using it primarily as a campaign deployment tool. Support and onboarding are helpful, although there can be a learning curve for advanced functionality. Documentation is extensive, but more complex use cases can require digging through documentation or working with support to determine the best approach. More advanced, real-world implementation examples would make that process easier. Finally, while Braze is investing heavily in AI and intelligence capabilities, some of the AI functionality still feels like an evolving part of the platform. I would like to see AI become more deeply embedded into everyday workflows—not just content creation, but also audience discovery, journey optimization, performance analysis, troubleshooting, and recommendations for improving campaigns. Overall, most of my frustrations come from wanting Braze to make its advanced capabilities easier to use, troubleshoot, and measure. The platform is extremely powerful, but there is still an opportunity to make that power more accessible. **Recommendations to others considering Braze:** To enhance the user experience and streamline the platform's capabilities, Braze could consider the following recommendations: 1. **Simplify UI/UX**: Enhance the intuitiveness and consistency of workflows, especially for advanced features like Canvas builds and Liquid personalization. 2. **Improve Debugging Tools**: Provide better visibility into data and personalization logic to facilitate troubleshooting. 3. **Strengthen Reporting and Analysis**: Develop more robust and flexible reporting tools to allow for detailed analysis directly within the platform. 4. **Optimize Integrations**: Simplify the integration process by providing clearer guidelines and examples for data structure, event taxonomy, and API usage. 5. **Enhance AI Capabilities**: Deepen the integration of AI into everyday workflows, focusing on areas like audience discovery, journey optimization, and performance analysis. 6. **Expand Documentation and Examples**: Offer more advanced, real-world implementation examples to assist users in navigating complex use cases. 7. **Review Pricing Strategy**: Ensure pricing aligns with the value provided, especially for organizations leveraging advanced features. By addressing these areas, Braze can further empower marketers to harness the full potential of the platform, making it more accessible and effective for a wide range of use cases. **What problems is Braze solving and how is that benefiting you?** Braze is helping us solve the challenge of delivering relevant, personalized communications to a very large and diverse customer base. Instead of relying on broad, one-size-fits-all campaigns, we can use customer attributes, behaviors, preferences, and real-time events to determine who receives a message, what content they see, and when they receive it. One of the biggest benefits is the ability to bring data, decisioning, personalization, and execution together in one platform. Using Canvas, Liquid, catalogs, custom attributes, events, and APIs, we can build sophisticated customer journeys and dynamically personalize content without having to create a separate campaign for every audience or use case. Braze also helps us automate communications that previously would have required more manual work. We can create always-on journeys triggered by customer behavior, manage messaging across email and push, and continuously test and optimize experiences. This allows our team to spend more time on strategy and experimentation rather than repetitive campaign execution. From a business perspective, better targeting and personalization help us make our communications more relevant, improve engagement, and ultimately drive incremental revenue. It also gives us the ability to test ideas quickly, measure results, and scale successful approaches across a large customer base. Overall, Braze is helping us move from traditional campaign-based CRM toward more automated, data-driven customer journey orchestration. The biggest benefit is being able to move faster and deliver more personalized experiences at scale while giving the marketing team greater control over execution. ### 15. Beginner-Friendly Builder, But Canvas Navigation and Data Visibility Need Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Photography | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 03, 2026 **What do you like best about Braze?** I like that braze has a builder block system and it is beginner friendly, while also allowing for advanced users to tweak as needed. The canvas is also very builder friendly, and the segmentation building. **What do you dislike about Braze?** I do not like the canvas build and how lengthy it can get scrolling down, the way data is presented, that query do not extend past 1,000 rows. That we can't see inbox placement, that some canvas show entry but are sending 0. Onboarding was done with a third party company and was not helpful, we have been working directly with the braze team now, and I wish that was presented earlier on as now we have to do a complete restructure. Integrating our data has had some issues, but that is not my domain. **What problems is Braze solving and how is that benefiting you?** Braze is allowing us to send more interactive emails, but so far our uses have to provided anything that was not presented on salesforce due to onboarding issues. **Official Response from Andrea Nieto:** > Thanks for sharing your experience. Glad to hear the builder, Canvas, and segmentation tools offer an accessible experience while still providing flexibility for more advanced users. We also appreciate your candid feedback on Canvas navigation, data visibility, and the onboarding experience. We’re glad you’re working directly with the Braze team and we have also shared your feedback internally as we continue to improve the overall experience. Thanks for taking the time to provide such detailed input. ### 16. Intuitive and Powerful CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Nadeem H. | CRM Automation Expert, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 03, 2026 **What do you like best about Braze?** I think Braze is both very intuitive and very powerful as a tool. It always stays ahead of the curve by developing new features and AI offerings that help marketers and users like me to get the most out of it. I'm impressed with the sheer volume and quantity of customer data that Braze can handle, as well as the number of emails, notifications, and messages it can push out at the same time. Braze is flexible and seems to have something for every use case, allowing for proper segmentation and integration with different providers for custom HTML messages or using their own builders. I frequently use the custom attributes and custom events dashboard, and I also appreciate the content blocks feature and the drag-and-drop editor for emails. Setting up new workspaces is usually intuitive, making communication with marketing teams smooth, along with simple documentation for engineers to follow. **What do you dislike about Braze?** I think Braze's customer success could use some work. It feels pretty reactive interacting with our customer success managers, and I think it would be beneficial if they knew more about our work and could offer more tailored suggestions. Also, Braze is quite expensive, which might not fit everyone's budget. **What problems is Braze solving and how is that benefiting you?** Braze helps track a vast global user base, providing flexibility to target specific users with the collected data points, making it intuitive and powerful for handling customer data and marketing scenarios. ### 17. Straightforward, Modern UX—But a Few Rough Edges **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 02, 2026 **What do you like best about Braze?** The UX is pretty straightforward and user friendly compared to other ESPs I have used in the past the platform is quite modern. **What do you dislike about Braze?** I would like to see more campaign data OOTB for the API campaigns than what is currently available misses subject line and other data for individual sends within the campaign. We are currently exporting all the data to a snowflake share but it is unfortunate not being able to utilize Braze's robust analytics tools for these campaigns. I'd like to see some pre-formatted audience segment reports. In Sailthru, I used these things called 'Snap Shot Reports' which populated a lot of actionable data about a specific segment of users like devices, email domains, geo, etc. Right now pulling this is a pretty manual process. We have found bugs using content blocks as well, the issue has a workaround but not a sustainable one and this has caused issues in multiple email templates as we rely on these content blocks to serve advertising so we cannot remove them. I'd also like to see collaborative editing within the bee free editor. **What problems is Braze solving and how is that benefiting you?** Braze is the ESP that sends our newsletters to our audiences. I wouldn't say it's really solving a problem, just meeting a need. **Official Response from Andrea Nieto:** > Thanks for the detailed feedback. We’re glad to hear you find Braze straightforward and user-friendly. We also appreciate your feedback on reporting, audience insights, and content workflows. We’ve shared your input with the team as we continue to improve the experience. Thanks again for taking the time to share your experience. ### 18. All-in-One Customer Engagement with Powerful Segmentation and Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Binaya M. | Freelance, Media Production, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 02, 2026 **What do you like best about Braze?** What I like best about Braze is the ability to manage different customer engagement campaigns from one platform. I regularly use segmentation, campaign automation, email, push notifications, and in-app messaging. The audience tools are very helpful because I can target groups instead of sending the same message to everyone. I also like the campaign analytics UI because I can see how people interact with messages and use that information to improve future campaigns. **What do you dislike about Braze?** The biggest issue I have experienced with Braze is the learning curve. There are many features and options, so I can feel overwhelmed when you are new to the platform. Setting up more advanced campaigns can also take some time and planning. Pricing can be another concern because it may be expensive for smaller teams or businesses with limited marketing budgets. Also, I would like to see a simpler setup process for some advanced features. **What problems is Braze solving and how is that benefiting you?** Braze helps solve the problem of managing customer communication across different channels. Instead of manually planning and sending every message, I can create automated campaigns and customer journeys based on customer actions and preferences. The biggest benefit for me is saving time while making customer communication more personal. ### 19. Unified Platform Saves Time and Boosts Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Xavier C. | CRM Solutions Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 01, 2026 **Describe the project or task Braze helped with:** N/A **What do you like best about Braze?** I like how Braze provides a unified vision for everything involving a journey. It has everything in one place, like email steps, segmentation, push notifications, and liquid content, making it clear and easy to understand. The journey contains everything needed for automation or triggers without needing to switch to other places, which is very useful. I also find the features like content blocks, CSV uploads, and the media library helpful even when they are outside the journey. The ability to preview emails and pushes easily is a big plus, as well as the liquid writing, which is straightforward especially with the AI personalization tool. It's also easy to QA. Braze saves me a lot of time by having everything consolidated, unlike my previous experience with Salesforce. The introduction of AI to Braze helps in smoothly transitioning within journeys when troubleshooting or reviewing information, allowing real-time visibility. I found the setup straightforward and the certification courses helped me get started quickly, making it easy to scale up. **What do you dislike about Braze?** I'm not sure if there are many things that could be improved, but I'd say maybe Braze could try to be clearer in the improvements and the features they're working on. We don't get as good of communication about their short-term and long-term plans. Sometimes we get automated emails and presentations with dozens of features that don't apply to us much or don't feel very relevant. **Recommendations to others considering Braze:** N/A **What problems is Braze solving and how is that benefiting you?** I use Braze to send millions of personalized emails and push notifications in a timely manner, boosting customer engagement and revenue. It saves me time with its unified interface for journeys, making it easy to preview emails, troubleshoot, and quickly grasp content and functionality. ### 20. Powerful Customization, But Limited Reports **Rating:** 5.0/5.0 stars **Reviewed by:** Eduardo B. | Revenue Operations Specialist, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** September 01, 2026 **What do you like best about Braze?** I really like Braze for its personalized events and real-time features. You can log a customer's actions and contact them in real-time, allowing for great personalization in communication based on what the user does in the app. I also appreciate the interface, which is quite comfortable, as well as the new features they are adding. I think Braze is at the forefront of technology and really excels in these areas. **What do you dislike about Braze?** For me, the big problem with Braze has always been the reporting. I think their reporting tool is not up to par with the other features the application has, and I always find it very difficult. I don't know if they have dashboards, but they should have more flexibility to create reports. It would be great to have a global, personalized view of the things we care about, and I think that can't be created at the moment. Additionally, the initial setup was very complicated. **What problems is Braze solving and how is that benefiting you?** I use Braze to send emails and messages on a global scale. It facilitates translation, localization, and personalization, having a greater impact on our audience. The personalized events and real-time features allow for more human and effective communication. ### 21. Empowers Teams with Autonomy and Personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Mariusz O. | Customer Success Senior Manager, Online Media, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 31, 2026 **Describe the project or task Braze helped with:** Braze empowers teams by providing tools that allow for autonomy and personalization in campaign management. The platform's features, such as the canvas journey builder and Creative Studio, enable users to create and manage subscriber lifecycle flows and assets without engineering support. This independence is crucial for maintaining alignment with editorial and subscription cycles, ensuring timely and relevant content delivery. **What do you like best about Braze?** I really appreciate how Braze has freed my team from reliance on engineering, allowing us to keep pace with our editorial and subscription cycles. The canvas journey builder is particularly valuable because it lets me construct multi-step subscriber lifecycle flows without any engineering support. The Creative Studio, paired with the Canva integration, removes friction in asset creation, making it easier to ship campaigns on schedule. Personalization through Liquid scripting is at the core of our messaging, allowing us to deliver content recommendations tailored to different reader segments, effectively helping with retention and re-engagement programs. Liquid-driven personalization also plays a crucial role in ensuring the right content reaches the right audience, keeping churn in check and enhancing loyalty. The initial setup was quite easy, with no significant issues encountered. **What do you dislike about Braze?** If I were to point to a shortcoming, the AI copywriting assistance is a mixed blessing. It offers a serviceable starting point, yet every draft still calls for a careful human hand before it reaches a customer. The option to feed in our brand voice guidelines, along with reference examples, would bring the generated copy far closer to the mark. Beyond the AI copywriting refinements already noted, I would welcome more robust native reporting on long-term retention cohorts and predictive churn signals, since deeper analytics of that kind would let me tie individual journeys directly to the engagement and loyalty outcomes I am accountable for. **Recommendations to others considering Braze:** To enhance the user experience, consider integrating brand voice guidelines into the AI copywriting tool to improve the quality of generated content. Additionally, developing more comprehensive analytics for long-term retention and predictive churn could provide valuable insights for optimizing engagement strategies. **What problems is Braze solving and how is that benefiting you?** Above all, Braze has freed my function from its reliance on engineering, letting my team keep pace with our editorial and subscription cycles. In a media business where reader engagement and retention are the metrics I answer for, building responsive lifecycle journeys and re-engaging lapsing subscribers has become central to protecting our base. Liquid-driven personalization ensures the right content reaches the right audience, helping me keep churn in check and turn routine touchpoints into genuine drivers of loyalty. ### 22. Driving Revenue Through More Connected Customer Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 30, 2026 **Describe the project or task Braze helped with:** Braze is a powerful platform with strong customer support and a team that genuinely works to help customers get value from the technology. While we haven’t yet fully implemented all of Braze’s features and capabilities, we’re optimistic about the value it can bring as we continue to expand our use of the platform. **What do you like best about Braze?** From a marketing leadership perspective, our experience with Braze has been very positive, particularly when it comes to the onboarding and customer support experience. The Braze onboarding and support teams have been excellent throughout the process and consistently responsive and helpful. While some of our internal development constraints meant we weren’t able to fully onboard and utilise all of the available features, the Braze team did everything they could to help us navigate these challenges and identify practical ways to get value from the platform. We were able to successfully implement and use the SMS capabilities, which we found straightforward and easy to manage. The ability to review previous campaigns and activity also makes it easy for marketing teams to manage and reference past activity. The AI Advisor feature is also a strong addition, providing robust capabilities and useful insights, although some aspects can still be technical for a marketing-led user. The responsive support team makes it much easier to navigate these areas. I would particularly recommend scheduling a strategic call with the Customer Success team. The use cases and practical examples they provided were especially helpful in helping us understand what was possible with Braze and, importantly, how those capabilities could be aligned back to our business objectives. They took the time to understand our unique challenges and tailor recommendations accordingly, helping us identify ways to still leverage Braze despite some of our internal limitations. Overall, Braze is a powerful platform with strong customer support and a team that genuinely works to help customers get value from the technology. While we haven’t yet fully implemented all of Braze’s features and capabilities, we’re optimistic about the value it can bring as we continue to expand our use of the platform. **What do you dislike about Braze?** One area that could be improved is reporting. While the platform provides a significant amount of data and functionality, extracting and interpreting reports can be quite technical and may require additional support from development or technical teams. **Recommendations to others considering Braze:** I would particularly recommend scheduling a strategic call with the Customer Success team. The use cases and practical examples they provided were especially helpful in helping us understand what was possible with Braze and, importantly, how those capabilities could be aligned back to our business objectives. They took the time to understand our unique challenges and tailor recommendations accordingly, helping us identify ways to still leverage Braze despite some of our internal limitations. **What problems is Braze solving and how is that benefiting you?** Braze gives us another marketing channel to engage customers and drive incremental revenue through more integrated, seamless marketing communications. We also uncovered an unexpected behaviour: users were returning to previous SMS campaigns to shop, generating ongoing traffic and revenue from older campaigns. ### 23. Top-Tier Engagement with Steep Cost & Complexity **Rating:** 5.0/5.0 stars **Reviewed by:** Susmita T. | IT Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** August 27, 2026 **What do you like best about Braze?** What stands out most about Braze is how seamlessly it supports real-time, cross-channel orchestration. Canvas makes it easy to build complex, branching lifecycle flows, and it feels intuitive to test and adjust user journeys as you go. Being able to trigger contextual push notifications, in-app messages, and emails from live event streams—without needing engineering for every small tweak—is a huge win. Liquid personalization and Connected Content also make it straightforward to scale truly dynamic messaging. Overall, it connects behavioral data with campaign execution in a way that feels effortless, which makes day-to-day optimization genuinely painless. **What do you dislike about Braze?** Braze’s biggest drawback is its steep pricing and strict data-point limits, where overages can become expensive very quickly. For non-technical users, there’s also a challenging learning curve around Liquid syntax. On top of that, the out-of-the-box reporting still feels too basic unless you export raw data through paid add-ons like Currents. **What problems is Braze solving and how is that benefiting you?** Braze addresses the problem of fragmented customer data and disjointed communication by combining real-time event streaming with cross-channel orchestration. Rather than juggling separate tools for email, push, SMS, and in-app messaging—often dependent on slow, daily batch syncs—it brings live behavioral data into a single, centralized hub. That setup helps teams build hyper-personalized, context-aware user journeys, such as instantly triggering a dynamic abandoned-browse push with live pricing, without needing engineering support for every change. In the end, this kind of real-time orchestration can lift activation rates, reduce churn, and deliver a more cohesive brand experience across every touchpoint. ### 24. Empowers Precise, Personalized Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Léon H. | Digital Brand Manager, Pharmaceuticals, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 21, 2026 **What do you like best about Braze?** I really value the canvas journey builder in Braze. It lets me map out a full multi-step automation flow without needing engineering support, so I can run campaigns effectively. The integration with Canva has simplified producing creative assets, making our fast-moving campaigns much easier to manage. What sets Braze apart is its personalization capability, particularly through Liquid scripting, which helps tailor product recommendations to each audience segment. This level of relevance transforms our routine messages into engaging content. Additionally, using Braze allows me to build and run separate, automated campaign journeys for different audiences, such as healthcare professionals and patient-facing segments, ensuring precise and compliant campaigns. **What do you dislike about Braze?** Where I would like to see improvement is the AI copywriting assistant. It gives me a serviceable starting point, but every draft still calls for a careful human hand before it goes anywhere. The ability to feed in our brand voice guidelines and reference examples would make that feature far more dependable. **What problems is Braze solving and how is that benefiting you?** Braze lets me create separate, automated campaign journeys without needing engineering help. I personalize recommendations by therapeutic area while ensuring proper segmentation and review. The canvas journey builder and Liquid scripting make campaigns precise and compliant, turning routine messages into engaging ones. ### 25. Strong cross-channel coordination with usually timely personalization and improved AI decisioning **Rating:** 4.0/5.0 stars **Reviewed by:** Ahmed A. | Team Lead, Marketing and Advertising, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** September 14, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Braze coordinated customer engagement across channels very well for me: SMS, Email, IAM, and Push. Personalization has usually felt timely and relevant. I’ve also used the AI for content optimization, the Query Builder, and Decision Split, and it’s been a significant improvement in which message or experience customers receive. **What do you dislike about Braze?** I don’t fully trust the AI capabilities overall. Accuracy and consistency have been mixed, and it’s only somewhat easy to catch and correct mistakes. I’m also only moderately confident about how responsibly my data is handled, the controls over what data AI can access, and how well it explains why it produced a specific result. **What problems is Braze solving and how is that benefiting you?** I’ve seen significant improvement in which message or experience customers receive, and Braze has helped me coordinate engagement across SMS, Email, IAM, and Push. Personalization is usually timely and relevant. ### 26. Powerful Platform with Easy UI, Needs Catalog Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Manikrishna G. | associate developer, Information Technology and Services, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 21, 2026 **What do you like best about Braze?** I have used Braze for CRM domain in my office, primarily for email development and campaign building. It's a powerful platform, the most impressive I've seen, and I really find it good to use. They consistently introduce new features, which I think is good. The UI feature is very easy, and the initial setup was very easy as well. The UI is very good and understandable by everyone. I primarily use the campaign building and canvas building features the most. **What do you dislike about Braze?** I find that Braze's catalog building is not as effective as it could be. There's a limit in the catalog building feature that I think should be improved. **What problems is Braze solving and how is that benefiting you?** Braze simplifies campaign and email development, automating processes with powerful features. It has an easy UI that everyone can understand, making setup and use straightforward. ### 27. Centralized cross-channel campaigns with helpful (but not perfect) AI suggestions **Rating:** 4.0/5.0 stars **Reviewed by:** Andres S. | Programmatic Analyst, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Braze?** I like having a centralized tool to manage audiences, messaging, and campaign journeys. It made it easier to coordinate customer engagement across channels, keep messaging consistent across different touchpoints, and adjust campaigns based on how users were responding. The AI capabilities were also useful for refining messaging and generating variations for different audience segments, giving me a few useful alternatives quickly so I could compare tones and angles. **What do you dislike about Braze?** The AI suggestions were more of a good starting point than something I could use as-is. I still needed to adjust the messaging to better fit the audience and overall marketing strategy. **What problems is Braze solving and how is that benefiting you?** It helped me coordinate cross-channel engagement and keep messaging consistent. The AI sped up early messaging work by quickly generating alternatives and variations, which helped me compare different tones and angles before finalizing a campaign. ### 28. Unified Channels, Precision Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Romain L. | Sales Manager, Events Services, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 11, 2026 **What do you like best about Braze?** I love how Braze has united our applications, logins, and event data so a fan's full history is in a single view, making the consolidation invaluable to me. I appreciate the precision in carving out the right audience and delivering the right message at the right moment. The approachability of Braze's interface really stands out, allowing me to build campaigns unaided. I find the integrations straightforward, which helps our data team incorporate Braze into our wider reporting. I also value Braze's timing intelligence, which schedules messages to land when fans are most likely to engage, boosting response rates for our campaigns. **What do you dislike about Braze?** I find the content cards limiting because they don't support HTML, which restricts us when we want richer, polished creative. I also found the initial installation challenging, as it required significant involvement from our product and development colleagues. **What problems is Braze solving and how is that benefiting you?** Braze unites our applications, logins, and event data, allowing detailed fan history views. I can accurately target segments, improving acquisition and retention. The integrations are simple, but I find that the content cards not supporting HTML limits our ability for richer creative, and the initial setup required significant effort from our product and development teams. ### 29. Good API integrations and helpful AI copy support, but not as seamless as others **Rating:** 4.5/5.0 stars **Reviewed by:** Max H. | Head of Partnerships, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 11, 2026 **What do you like best about Braze?** They’re really good to have, and they make it easy to connect APIs so you can bring in other parts of the business. It definitely helps teams coordinate customer engagement across channels, and the AI helped with creating copy. **What do you dislike about Braze?** It is not as seemless and appealing as some others out there. **What problems is Braze solving and how is that benefiting you?** It makes it easy to connect APIs and bring in other parts of the business. It definitely helps coordinate customer engagement across channels, and the AI helped me create copy. Personalization is usually timely and relevant, with some improvement in which message or experience customers receive. ### 30. Effective Targeting with Room for UI Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** JaiBharath Reddy B. | Chatbot Developer and Data Scientist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 19, 2026 **What do you like best about Braze?** I use Braze mainly for customer engagement and communications, and it really helps in managing customer communications easily. I like how it allows us to send targeted messages and track user engagement in one place. The best thing about Braze is that it makes it easy to create targeted campaigns and reach users with the right messages at the right time. This saves us time by helping to target the right users with relevant messages, which improves engagement and makes campaigns more effective. The initial setup was very easy and took little time to configure integrations and get everything working properly. **What do you dislike about Braze?** I find the interface can feel a bit complex at times, and I think some campaign setup and reporting could be more straightforward. **What problems is Braze solving and how is that benefiting you?** I use Braze to manage customer communications, send targeted messages, and track engagement easily, which saves time and improves campaign effectiveness. **Official Response from Andrea Nieto:** > Thank you for sharing your experience, we're glad to hear Braze is helping you create more targeted campaigns, improve customer engagement, and streamline your communications. We also appreciate your feedback on the user interface and reporting experience. Making workflows more intuitive is an ongoing focus, and we've shared your input with our team as we continue to enhance the platform. Thanks again for taking the time to provide your feedback, it helps us continue to improve. ### 31. User-Friendly with Powerful Multi-Channel Tools **Rating:** 3.5/5.0 stars **Reviewed by:** Bala N. | braze developer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Braze?** I use Braze to build and manage personalized multi-channel customer engagement campaigns and appreciate its user-friendly experience. The tool is easy to use for non-technical folks, especially with features like Canvas which simplify creating customer journeys. The ease of using Canvas, Liquid script, and Segments for personalized, automated, and targeted customer journeys is something I value in Braze. The initial setup was pretty straightforward, thanks to its user-friendly interface and configuration tools. **What do you dislike about Braze?** I think Braze could definitely improve on its reporting and troubleshooting capabilities, especially when it comes to clearly showing errors. That would make it a lot easier to understand and fix issues as they come up. **What problems is Braze solving and how is that benefiting you?** Braze helps me automate personalized customer engagement across multiple channels, improving real-time personalization and journey orchestration. **Official Response from Andrea Nieto:** > Thanks for sharing your experience. We’re glad to hear Braze is making it easier to build personalized, multi-channel customer journeys and that tools like Canvas, Liquid, and Segments are working well for your team. We also appreciate your feedback on reporting and troubleshooting. Clearer visibility into errors can make a real difference when resolving issues, and we’ve shared your input with the team as we continue to improve the experience. Thanks again for taking the time to share your perspective. ### 32. Simplified Client Communication, Exceptional Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** January 13, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** I use Braze to create my customer journey. It allows me to activate and re-engage my users, and communicate with them through various means. I particularly love being able to send push notifications, emails, and use content cards. This allows me to communicate with the right user at the right time with the right message. The initial setup went very well, we were supported by a Braze team, which was really helpful. **What do you dislike about Braze?** Many new options are developing at the same time, the interface evolves quickly, you have to stay updated not to miss the boat. **What problems is Braze solving and how is that benefiting you?** I use Braze to activate and re-engage my users and communicate with them through various means. This allows me to communicate with the right user at the right time with the right message. ### 33. Game-changer for team collaboration **Rating:** 4.0/5.0 stars **Reviewed by:** Harikrishna C. | Senior Campaign Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 04, 2026 **What do you like best about Braze?** What I like best about Braze is its flexibility and ease of use for creating personalized, targeted customer journeys. Features like Liquid personalization, segmentation, frequency capping, and Canvas make it powerful for building and managing complex campaigns efficiently. **What do you dislike about Braze?** Braze can have a bit of a learning curve, especially when working with advanced features like Liquid, Canvas, and complex segmentation. Some configurations can also feel less intuitive at first and may require additional time to understand. **What problems is Braze solving and how is that benefiting you?** Braze helps solve the challenge of managing personalized customer communications and complex customer journeys at scale. It makes segmentation, automation, personalization, and campaign management more efficient. For me, it helps simplify campaign setup and QA, understand how different journey components work together, and improve the overall efficiency and accuracy of my work. ### 34. Intuitive Interface Enhances Small Team Impact, Needs Better Co-Management Features **Rating:** 4.0/5.0 stars **Reviewed by:** Ann K. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2026 **What do you like best about Braze?** I love how Braze makes it easy to reach our users and helps streamline communications. The interface is very easy to use and intuitive, even if you don't have a strong marketing background, helping small teams have big impacts. I appreciate that the user interface does a great job of explaining different options and makes it easy to complete campaigns, allowing team members outside of marketing roles to build successful campaigns. Additionally, having templates has made the setup process much easier. **What do you dislike about Braze?** It can be difficult to co-manage campaigns with other team members. It's tricky to edit a campaign once it's completed, and you can't view data files another team member uploaded. It would also be great if changes auto-saved periodically. **What problems is Braze solving and how is that benefiting you?** n/a ### 35. Smooth sailing **Rating:** 5.0/5.0 stars **Reviewed by:** Ákos V. | Lifecycle Marketing Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Braze has always been on my radar, due to its legendary status among CRM platforms - but it has always seemed out of reach because of the price tag associated with the product. This changed in the last 2 months, when I have done a comparative analysis of more than 10 providers, and found the price to feature ratio to be the most balanced on Braze. PROS: - Passionate account executives, providing a full overview of the product - Dedicated onboarding subsidiary called Massive Rocket, with the singular scope of making the process as smooth as possible - Feature rich, mobile-first platform, with unparallelled diversity and customisation options in campaign and journey setup **What do you dislike about Braze?** As I mentioned before, the pricing had been the main reason why I haven't had the chance of using Braze in my Marketing career so far. While it's definitely competitive when measured against equal calibre products, it can still be a little bit intimidating, especially for companies that are looking to commit to a platform for years to come. CONS: - In-app and content card channels priced separately - Separate one-off onboarding fee - A handful of learning materials locked behind a paywall **What problems is Braze solving and how is that benefiting you?** Creating complex automated journeys to cater for multiple lifecycle stages for a highly segmented user base. Introducing possibilities for deep personalisation via liquid tags, creating content blocks to automate the better part of template creation. ### 36. Powerful multi-channel engagement platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 25, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Braze spent the last year really expanding their AI toolset. The big ones include Decisioning Studio (basically AI instead of manual A/B testing), an Agent Console for building custom AI agents right in Canvas, and a Content Optimizer that auto-generates message variants per person. They also added new channels (RCS, WhatsApp Commerce, Banners), zero-copy warehouse data triggers, and automated email IP warming. Lots of it looks promising, but most of the AI features are still in beta and pretty enterprise-focused. **What do you dislike about Braze?** While Braze is a powerful platform, there are a few areas where it could improve. The biggest gap is reporting. There's solid high-level engagement data, but no holistic way to see the cumulative impact of my lifecycle programs, so I still rely on manual analysis to understand each campaign's incremental effect. Beyond that, the pricing model (metered by data points and MAUs) gets expensive. The platform also carries a steep learning curve and heavy QA burden thanks to its reliance on Liquid. **What problems is Braze solving and how is that benefiting you?** Braze has allowed me to build a lifecycle engine that supports every stage of the user journey, all in one convenient platform. My campaigns have a clear impact on business performance, driving both revenue and weekly engagement. ### 37. Confidently send highly personalized campaigns with strong email/push coordination **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Supermarkets | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 17, 2026 **What do you like best about Braze?** I like how well the core channels like email and push sync up, especially when using Canvas to map out the customer journey. It feels really natural to trigger a push notification based on how someone interacts with an email. The real-time data is super helpful since Braze connects directly to our live user behavior, so we can trigger campaigns the exact moment someone takes an action. I also had a great experience with the BrazeAI Operator when building a highly personalized email. It helped generate the liquid code and, more importantly, guided me through QA test previews to make sure dynamic tags were rendering correctly across different user profiles. It was transparent and proactively asked for permission before navigating between the builder and preview sections, which gave me confidence. **What do you dislike about Braze?** The only time it feels a bit disconnected is when you’re trying to tie in highly custom external channels using webhooks. **What problems is Braze solving and how is that benefiting you?** It’s made a big difference in message timing and channel selection. Features like intelligent timing help ensure customers receive messages when they’re actually active and likely to engage, and it helps prevent customer fatigue. The AI operator also helped me double check my configurations during QA so I could send a massive personalized email without worrying about a broken personalization tag. ### 38. Engage your users with an higher level AI-native orchestration tool **Rating:** 4.5/5.0 stars **Reviewed by:** Federico M. | Senior Product Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 14, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Braze continues to outpace the market by shifting from simple automation to true AI-native orchestration. In 2026, the standout feature is definitely the BrazeAI™ Decisioning Studio. Unlike old-school A/B testing, it uses reinforcement learning to autonomously decide the best channel, timing, and offer for each user in real-time. I’m also incredibly impressed with the BrazeAI™ Liquid Assistant. It has turned complex Liquid coding into a conversational task, allowing our team to build hyper-personalized logic (like dynamic product catalogs) in minutes rather than hours. The addition of AI Agents for content QA and localization has also streamlined our global operations, ensuring brand consistency across 10+ languages without manual bottlenecks. **What do you dislike about Braze?** As we lean more into Agentic workflows and AI-driven orchestration, the credit-based consumption or 'AI-utility' pricing can become unpredictable. It would be helpful to have better forecasting tools within the dashboard to see exactly how autonomous decisioning will impact our budget before a campaign goes live. **What problems is Braze solving and how is that benefiting you?** Thanks to Braze, we were able to centralize all communications to our users in a single tool, which allows us to manage the various communication channels in a complete and widespread manner and to make decisions on how to improve them. Its user-friendly aspect has also allowed us to reduce the activities where the support of the development team is needed, making our marketing / CRM team more autonomous. ### 39. Strong real-time analytics and segmentation for email/push, but Canvas linking is frustrating **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 10, 2026 **What do you like best about Braze?** I love the real-time analytics because they let us diagnose problems and performance right away, which is important in email and push. Segmentation is vital to targeting the right customers with relevant information when we have customers across the country and internationally. The segmentation capabilities really allow us to better personalize and use custom attributes effectively. Content Optimizer has helped improve our push performance, and Operator helps with finding things in platform, analyzing results, and debugging code. **What do you dislike about Braze?** I hate how linking works in Canvas. Why does the click tracking not save to duplicates? Or templates? I also wish in audience paths you could see the counts for the audiences, because this would prevent mistakes. **What problems is Braze solving and how is that benefiting you?** Real-time analytics help us diagnose problems and performance right away. Segmentation helps us target the right customers with relevant information and better personalize using custom attributes. Content Optimizer has helped improve our push performance, and Operator helps with finding things in platform, analyzing results, and debugging code. Braze has partially helped us coordinate customer engagement across channels (Push + Email), and we are still working to make these channels cohesive and soon adding SMS to the mix. **Official Response from Andrea Nieto:** > Thanks for the detailed feedback. We’re glad to hear real-time analytics, segmentation, and tools like Content Optimizer and Operator are helping you improve performance and deliver more relevant customer experiences. We also appreciate you highlighting the challenges with linking in Canvas and visibility into Audience Paths. Specific feedback like this is valuable, and we’ve shared it with the team as we continue to make these workflows more intuitive and efficient. Thanks again for taking the time to share your experience. ### 40. Scalable, secure enterprise messaging with strong customization and reliability **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2026 **What do you like best about Braze?** I love the customization because it lets me tailor campaigns to specific audience needs. User/Role/Access Management is also a big plus since it keeps team collaboration secure and controlled. Performance and reliability matter a lot to me, and Braze feels trustworthy for enterprise use because messages are delivered accurately and on time. It also coordinated customer engagement across channels very well, and personalization has felt consistently timely and largely relevant. **What do you dislike about Braze?** email layout can be finicky to get right across clients/devices, styling dynamic content (like updating dates or translation tokens) requires manual workarounds rather than built-in flexibility, and troubleshooting certain errors (like tagging or journey details) isn't always straightforward. There's also a learning curve for role/access management setup when onboarding new team members. **What problems is Braze solving and how is that benefiting you?** It’s made the platform feel scalable, secure, and trustworthy for enterprise use. AI features like Intelligent Selection and Send Time Optimization did improve engagement by picking better content and timing, but the gains were incremental rather than transformative. ### 41. Effortless Multilingual Campaigns, Needs Improved Integrations **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 08, 2026 **What do you like best about Braze?** I like how easy it is to create different translations for emails with Braze, offering both manual and automatic translation options based on the user's language settings. I also appreciate the campaign functionalities, allowing me to send different emails based on conditional settings like user actions, which simplifies our communication flows. Operating in five languages, it's great to have the ability to send one email without needing duplicate campaigns, making the process really easy. Additionally, I find Braze more reliable and easier to use with a lot more features in one package compared to Optimove. **What do you dislike about Braze?** While Braze is a sophisticated solution, I find it could improve with easier access to its AI system. AI MCPs would be really helpful. Also, I've been using Cloud a lot lately and integrating it with different platforms such as Google Analytics and Posthawk, and it works well with them. However, with Braze, it's taking a lot of time and is not really connecting correctly. I have to manage a lot of things manually without extra setups, which is a bit inconvenient. It would also be great to have direct integration with platforms like Postalc. **What problems is Braze solving and how is that benefiting you?** Braze helps us send notifications, emails, and manage communications with users all in one place. It eliminates the need for different technologies, offers basic analytics, and streamlines campaign management with sophisticated conditional actions. **Official Response from Andrea Nieto:** > Thanks for sharing your experience, we’re glad to hear Braze is making it easier to manage multilingual campaigns and streamline communications across channels. We also appreciate your feedback on integrations and easier access to AI. Braze recently launched its MCP server, which enables connections with supported MCP clients, including ChatGPT, Claude, Cursor, and others. You can learn more in our MCP server documentation: https://www.braze.com/docs/user_guide/brazeai/mcp_server#what-is-model-context-protocol-mcp We’ve also shared your broader integration feedback with the team. Thanks again for taking the time to share your perspective. ### 42. Allrounder - Tool for Email- & Automation Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Vanessa Viola M. | CRM, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 26, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Braze is intuitive and easy to navigate, and its user-friendly design makes working with it especially smooth. It offers a solid range of tools that can be integrated without much hassle, making it a dependable choice. Another great aspect is that users can actively contribute feedback and be involved in improving the platform. Overall, it’s a well-rounded solution—if your product or marketing team is looking for an efficient way to design and manage customer communication, Braze is definitely worth considering. **What do you dislike about Braze?** There aren’t many major improvements to suggest—overall, I’d rate Braze very highly—but there are a few smaller areas that could be enhanced. For instance, unlike some other tools, Braze doesn’t automatically save changes to campaigns or canvases. This can lead to extra work if you forget to save manually, especially since the platform logs you out after a few hours, which can result in losing unsaved progress. Another limitation is that once a campaign is launched, not all elements can be adjusted—even if it hasn’t actually been sent yet. It would also be helpful to have more flexibility in canvas scheduling. Currently, the maximum delay between steps is limited to 31 days, but in some cases, longer intervals are needed. Lastly, Braze is quite expensive, which can make it difficult for smaller startups to afford and the pricing should be easier to view and adjust. **What problems is Braze solving and how is that benefiting you?** I don't know if they are working on the things I would like to have changed, but I put in some requests and waiting for them to implement them. Good that they always come up to you when they released a new tool. **Official Response from Andrea Nieto:** > Appreciate you taking the time to share such detailed feedback, it’s great to hear Braze has been easy to navigate and effective for managing your marketing efforts. You’ve also raised some important points around autosave, edit flexibility after launch, scheduling limits, and pricing. This kind of specific input is exactly what helps drive improvements, and we’ve made sure your feedback is shared with the right teams. Thanks again for your perspective, it helps us continue to refine the experience. ### 43. Flexible Personalization with Braze Canvas **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Animation | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 06, 2026 **What do you like best about Braze?** What I like best about Braze is how powerful and flexible it is for creating personalized customer experiences. I especially like the Canvas feature because it makes it easy to build and automate complex customer journeys across multiple channels while still giving you a lot of control over segmentation, personalization, and timing. **What do you dislike about Braze?** One thing I find a little challenging in Braze is searching for and identifying the right users. Since I’m relatively new to one of the Braze projects, I sometimes need to use SQL to check users against different custom and system attributes and then filter them to identify the right audience. Having a more straightforward way to search and filter users across all available attributes would make this process easier and more efficient. **What problems is Braze solving and how is that benefiting you?** Braze helps us manage and personalize customer engagement at scale. It makes it easier to segment users based on their attributes and behavior, create targeted campaigns and journeys, and communicate with the right audience through different channels. This benefits me by reducing manual effort in audience targeting and helping me deliver more relevant communications to users. It also gives us better visibility into campaign performance so we can understand what is working and improve our engagement strategies. ### 44. A Complete Tool with Consistently Helpful AI and Powerful SQL Flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 04, 2026 **What do you like best about Braze?** It’s a very complete tool. The AI features are consistently helpful, and I also appreciate being able to use SQL formulas to get results. The intelligence channel and the user data are both very useful as well. **What do you dislike about Braze?** It has so many features that sometimes I feel we don’t fully take advantage of everything it offers. Also, when I’m editing a workflow, it’s exhausting that I can’t delete multiple steps at once and instead have to remove them one by one. A/B testing with segments is also difficult to set up and get working the way I need. **What problems is Braze solving and how is that benefiting you?** It helps us solve many of the use cases our stakeholders want to implement and tackle. ### 45. Empowers Multichannel Communication with Ease **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 24, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** I like how easy it is to build canvas journeys in Braze, especially with the drag-and-drop feature that makes email building straightforward. The structure Braze offers is simple to follow and really helps in designing our communications. I also appreciate that it doesn't take long to build a flow with triggered actions, which is a big part of our goal to create more journeys. The ability to save content blocks speeds up the process when pulling in relevant parts, which is a real time-saver. Additionally, Braze has improved our communication capabilities beyond just email, enabling us to send push, SMS, and in-app messages integrated with our app. The online learning courses, documents, and AI operator have also made the setup and learning process easier. **What do you dislike about Braze?** I feel like templates could work better. If a campaign is made, you can't save that campaign as a template or easily duplicate standalone campaigns into canvas journeys. You have to save everything as a content block, which is quite manual. It would be great to have a save button on a campaign to then save that campaign as a template, so when building a canvas, users can pull in the same email if they want to replicate it for a journey. **What problems is Braze solving and how is that benefiting you?** I use Braze to communicate beyond email, allowing us to reach users with push notifications, in-app messages, and SMS. Building canvas journeys is easy with the drag and drop feature, saving time by reusing content blocks. ### 46. Strong personalization and cross-channel coordination, but some areas feel limited **Rating:** 5.0/5.0 stars **Reviewed by:** Pooja R. | Senior Associate Developer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 08, 2026 **What do you like best about Braze?** I like that Braze mostly helps teams coordinate customer engagement across channels, and that the real-time data usually supports timely, relevant personalization. Building and personalizing emails and using dynamic content work well for me, and managing email deliverability has been solid. Setup and overall ease of use have been fine. **What do you dislike about Braze?** Sending outbound emails, landing pages and forms, and mobile optimized capabilities have felt limited for me. The AI features are just average for me across accuracy, consistency, explainability, controls, and trust. **What problems is Braze solving and how is that benefiting you?** I’ve seen some improvement from the AI-powered decisioning and optimization in which message or experience customers receive, and I usually get timely and relevant personalization supported by real-time data. ### 47. User-Friendly with Continuous Innovations, Needs Better Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan B. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 03, 2026 **What do you like best about Braze?** I find Braze to be user-friendly, and I really like the user interface. The AI Operator feature is quite helpful, especially when troubleshooting issues or setting up segments and liquid logic. I also appreciate that the Braze team is constantly coming out with new features, keeping the platform fresh and useful. **What do you dislike about Braze?** I find that analytics and reporting in Braze seem to fall short because I can't get reporting at the segment or dynamic level through Braze reports. It would be beneficial to pull engagement data by dynamic modules within emails or by the segment level for specific deployments. **What problems is Braze solving and how is that benefiting you?** Our team uses Braze for executing multichannel canvases and complex trigger programs with ease. ### 48. Braze Powers Scalable, AI-Driven Personalization and Seamless Multichannel Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Farming | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 01, 2026 **Describe the project or task Braze helped with:** One downside of Braze is that some advanced features have a learning curve, especially for new users who are not familiar with customer engagement platforms. Setting up complex journeys and integrations can require technical expertise and careful planning. Additionally, the extensive range of features can feel overwhelming at first. However, once users become familiar with the platform, these challenges are outweighed by its powerful capabilities and flexibility. **What do you like best about Braze?** The most helpful aspect of Braze is its powerful customer engagement and personalization capabilities. It enables us to create targeted, data-driven campaigns across multiple channels with ease. The AI-powered features, including Braze AI Operator, help automate tasks, provide intelligent recommendations, and improve overall efficiency. The platform is user-friendly, highly scalable, and integrates well with other systems, making campaign management seamless. Overall, Braze helps us deliver better customer experiences, save time, and drive stronger engagement results. **What do you dislike about Braze?** One downside of Braze is that some advanced features have a learning curve, especially for new users who are not familiar with customer engagement platforms. Setting up complex journeys and integrations can require technical expertise and careful planning. Additionally, the extensive range of features can feel overwhelming at first. However, once users become familiar with the platform, these challenges are outweighed by its powerful capabilities and flexibility. **Recommendations to others considering Braze:** One downside of Braze is that some advanced features have a learning curve, especially for new users who are not familiar with customer engagement platforms. Setting up complex journeys and integrations can require technical expertise and careful planning. Additionally, the extensive range of features can feel overwhelming at first. However, once users become familiar with the platform, these challenges are outweighed by its powerful capabilities and flexibility. **What problems is Braze solving and how is that benefiting you?** One downside of Braze is that some advanced features have a learning curve, especially for new users who are not familiar with customer engagement platforms. Setting up complex journeys and integrations can require technical expertise and careful planning. Additionally, the extensive range of features can feel overwhelming at first. However, once users become familiar with the platform, these challenges are outweighed by its powerful capabilities and flexibility. ### 49. Streamlined Cross-Channel Campaign Management **Rating:** 4.0/5.0 stars **Reviewed by:** Jhoel F. | Senior Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 17, 2026 **What do you like best about Braze?** I love how Braze ties email, in-app messaging, and push notifications into a single platform, letting me run cross-channel campaigns for our clients efficiently. The intuitive interface makes it very easy to learn and use, and I appreciate the ability to layer different capabilities for building sophisticated, multi-step customer journeys. The customer journey mapping feature is fantastic as it shows me the whole journey clearly with segmentation and filters in one view, which helps me refine targeting and design client campaigns more deliberately. **What do you dislike about Braze?** I wish they'd refine what they already do well. The push story builder has fields that overlap and gets visually messy with a lot of liquid code. Intelligent timing is boxed into a fixed window, which is a limitation I'd love to see relaxed. Some features feel like they were shipped once and then left untouched while focus shifted towards AI. Circling back to polish some of the older tools would go a long way. **What problems is Braze solving and how is that benefiting you?** I use Braze to tie email, in-app messaging, and push notifications into one platform, streamlining cross-channel campaigns without juggling tools, and reducing costs. It also lets me map customer journeys clearly, which enhances my campaign planning. ### 50. Intuitive Interface, Powerful Canvas Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 28, 2026 **What do you like best about Braze?** I highly value the Canvas feature in Braze. The variety of elements and the ongoing updates to its capabilities make orchestration seamless and effective. It provides significant insights into user behavior and habits. **What do you dislike about Braze?** I appreciate there is a link aliasing feature, but it's so basic. Every single time, I have to manually rename the alias of links, which is not useful, especially when it gives names like cb18_cb110_l2. I want Braze to memorize that this link coming from this cb was previously named T&C_FR and should thus suggest to rename in this new campaign too. Another thing is the lack of auto-save when creating something like a template or a campaign. Sometimes, a wrong move can make you lose everything. New users also mistake 'done' for auto-save, which isn't the case. Done+Save template is a bit redundant and counterintuitive. **What problems is Braze solving and how is that benefiting you?** Braze centralizes our journey creation, making orchestration easy and everything accessible in one space. The intuitive interface saves time, and Canvas gives insights on user habits. I find it instinctive, with excellent documentation and community support. ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-22+09%3A44%3A06+-0500&secure%5Bsession_id%5D=abc8a26c-867f-471c-9b86-8beda90223b6&secure%5Btoken%5D=0f0f4a34a2cc594a85f6aff973ca7312644f28e00646e799843383b5573f13f5&format=llm_user) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Multiple Data Sources - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Campaign Management** - Program Management - Calendaring - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Sharing - Social Campaigns - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - Short Codes - API Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (813 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,577 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.7/5.0 (1,404 reviews)