--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1688 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1688 scale: '5' date_modified: '2026-08-01' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,688 ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons **What users like:** - Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. (385 reviews) - Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. (189 reviews) - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews) - Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. (151 reviews) - Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. (151 reviews) - Users appreciate Braze's **flexibility and user-friendly interface** , making it easy to tailor for various needs. (140 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. (159 reviews) - Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. (149 reviews) - Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. (102 reviews) - Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. (93 reviews) - Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Complexity (63 reviews) - Reporting Issues (62 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. Empowers cross-channel engagement at scale **Rating:** 4.0/5.0 stars **Reviewed by:** Joel S. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** That we can communicate with our customers on multiple channels leveraging data on the profile and also from custom events to create personalised messages **What do you dislike about Braze?** Braze reporting could be more intuitive and the SMS part of the platform isn't as advanced as some others in the market **What problems is Braze solving and how is that benefiting you?** Braze became a single point of customer engagement for us across both app and web. it allows us to combine data from multiple platforms to create customized customer journeys ### 2. Community-Focused Platform with constant improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2025 **What do you like best about Braze?** Community oriented and the company is constantly improving its service with new features. **What do you dislike about Braze?** Not every functionality is as easy to use as the other. **What problems is Braze solving and how is that benefiting you?** Braze is helping us support the user journey in our app. Through Braze, we can do this with personalised, accurate and timely communication. This way we can communicate to our users at the needed time in or outside our app, if that would be through always-on messaging or through more ad hoc communication campaigns. ### 3. Good tool for engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Braze?** I think it's quite a comprehensive tool for orchestrating elaborate user engagement campaigns. It covers all the major channels one could expect to work with and provides access to a community of like-minded professionals where you could exchange knowledge. **What do you dislike about Braze?** It does require a somewhat steep learning curve to get started and get one to launch some impactful initiatives. I think especially during onboarding the company can provide a bit more assistance and tailor recommendations that would set up a new account for success. **What problems is Braze solving and how is that benefiting you?** Braze is reducing our internal dependency on the development team to launch push notification campaigns and this is of course a big time saver. It also brings more power to the marketing department when it comes to the complexity of initiatives that can be deployed. ### 4. Incredible platform to boost customer engagement and increase productivity **Rating:** 4.5/5.0 stars **Reviewed by:** Ravi K. | Management Trainee, Hospital & Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2023 **What do you like best about Braze?** AI assistant helps a lot. It's fast and flawless. **What do you dislike about Braze?** Technical documentation can be more categorised and elaborated **What problems is Braze solving and how is that benefiting you?** Braze is assisting in e-mail marketing and marketing automation. We used it to send personalized emails target to specific customer groups. The mails are automated so that least technical/engineering know-how is required to do so.The groups are segmented with the analytics reported by the tool itself. It helped us in cross channel integration. Overall, it improved customer enagagement and ultimately, ou r productivity. ### 5. My favourite email marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Sonia C. | Customer Engagement Marketing Exec, Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Braze?** Braze by far has been the easiest and most clever email marketing software we've been able to use. **What do you dislike about Braze?** I love the new updates and optimisations, however, it's a bit jarring to log in and have everything changed when you've got a job to do. Some type of communications (whether it's an email ;) ) or maybe some info pop ups (or an IAM) letting us know what is updated. **What problems is Braze solving and how is that benefiting you?** Being able to communicate to our audience efficently. ### 6. I wouldn't work somewhere that didn't use Braze **Rating:** 5.0/5.0 stars **Reviewed by:** Brian D. | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** It's a very powerful tool that allows you to really leverage data to do smart and personalized messaging. **What do you dislike about Braze?** No real complaints. My experience with Braze is pushing the product to the limits, so if I had to nitpick, it would be that using the product in unintended ways can of course be a challenge. :-) **What problems is Braze solving and how is that benefiting you?** Braze makes our Lifecycle Marketing Messages possible. We wouldn't be able to do true Lifecycle messaging without it. ### 7. User-Friendly with Fast Support, But Needs More Editor Flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Braze?** Easy of use and easy to navigate. Support is quick to respond, too. **What do you dislike about Braze?** When submitting support tickets I can't add an attachment. I also would like more blocks and flexibility in the drag and drop editor. **What problems is Braze solving and how is that benefiting you?** Braze is our ESP that we use to send out emails. Currently that is all we are doing in the platform. ### 8. Easy tool to increase engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Maya V. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** The software enables us to explore various approaches to boost engagement and gain deeper insights into our users. Braze supports us in assisting them more effectively. **What do you dislike about Braze?** The interface may appear complex to a beginner. **What problems is Braze solving and how is that benefiting you?** Braze helps to bridge the gap between users and our platform. As we gain more insights into our users, we are able to tailor our approach to their preferences, which in turn improves the effectiveness of our execution. ### 9. Product Marketing Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Regan B. | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** Very intuitive without technical experience. When I do run into a technical question, the Braze customer success team has held my hand every step of the way and empowered our team. **What do you dislike about Braze?** Scrolling is difficult in canvas and I would like to archive stopped campaigns in the "message prioritization" feature. **What problems is Braze solving and how is that benefiting you?** Persistent inbox using content cards so that push messages don't dissappear into the void if a user wants to reference the message later. ### 10. highly recommend **Rating:** 5.0/5.0 stars **Reviewed by:** marissa o. | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Easy UI and great customer support that is knowledgeable and timely with responses **What do you dislike about Braze?** need to pay for an account manager - it should be offered to all clients **What problems is Braze solving and how is that benefiting you?** House customer information from various partners ### 11. Really convenient and makes a Markerter's life easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** I appreciate the comprehensive suite of options and the range of technology available, as well as how easy everything is to use. I especially enjoy being able to target in real time and utilize segments to gain deeper insights into user profiles. **What do you dislike about Braze?** The canvas building experience could use some enhancements. I would appreciate the addition of multi-select options, which would make it easier to edit or delete multiple components within a canvas at once. It would also be helpful to have improved copy functionality for components such as action paths. **What problems is Braze solving and how is that benefiting you?** The ability to orchestrate complex user journeys and develop a comprehensive suite of marketing touchpoints is a significant advantage. ### 12. After 3 years of using Braze, I can say that... **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Braze?** The personalization options with connected content, email HTML as well as the easy data transmission to and from Braze. **What do you dislike about Braze?** That you're not able to use all data that is stored in the backend. In the Braze currents, I see data points that are not accessible in Braze's frontend and harmonizing those would be amazing. **What problems is Braze solving and how is that benefiting you?** I have realized that they do a great job in email deliverability. We have such a high sending rate now compared to before, and with custom reports, it's easy to compare the performance of your campaigns. ### 13. Great experience and easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** What I like most about Braze is how intuitive and powerful the tool is. The platform makes it easy to build fluid and personalized experiences and the tools within platform are easy to navigate and intuitive. **What do you dislike about Braze?** When using the email feature, I find that there is no option for a mobile design view or a dedicated dark mode for building emails. Occasionally, my work does not save as expected, and I feel that the search function could be improved, as it does not meet my expectations. **What problems is Braze solving and how is that benefiting you?** At the moment, it is helping us manage our email sending and centralize all customer communications and localization within a single platform. ### 14. Braze is an amazing customer engagement platform for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Braze is such a powerful tool to be able to communicate and engage with your customers. What's most exciting as a marketer today is how cutting edge the technology is and continuing to look ahead to the future and capabilities. Being able to connect not only via email, SMS, MMS, but also website and social channels means you can easily interact with your customers and reach them in meaningful, powerful, customized and relevant ways. **What do you dislike about Braze?** It can take a while to get up-to-speed on Braze's capabilities. Videos and visibility to easy resources for onboarding would be great. **What problems is Braze solving and how is that benefiting you?** Connecting to patients in meaningful ways. Serving them content that drives conversion. ### 15. The Best Tool for communication **Rating:** 4.5/5.0 stars **Reviewed by:** Roman G. | CRM TL, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Braze?** I really like Braze becouse every thing works fine now, no bugs so far. Its very stable and i can trust it for my campaings. **What do you dislike about Braze?** Maybe Braze can improve on support, sometimes its slow and not very helpfull. **What problems is Braze solving and how is that benefiting you?** Braze effectively addresses communication and analytics challenges, streamlining multi-channel messaging, providing deep insights for data-driven decisions, and enabling personalized user engagement. The platform's user-friendly interface enhances operational efficiency, resulting in tangible improvements in marketing success and overall user satisfaction. ### 16. Smooth Journey **Rating:** 5.0/5.0 stars **Reviewed by:** arpit j. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** Very versatile software, with smooth Journey capabilities **What do you dislike about Braze?** Transaction date is not a part of Segment builder **What problems is Braze solving and how is that benefiting you?** It is very simple to create user journey and personalizations for text and email by liquid ### 17. Scale with Your Organization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2025 **What do you like best about Braze?** Templatized, customizable, scalable for your org **What do you dislike about Braze?** My biggest gripe about Braze is there are not flags or warnings if something breaks or stops sending - proactive alerts would go a long way **What problems is Braze solving and how is that benefiting you?** It's our primary ESP ### 18. easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Ji Hye C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** it's simple to use, easier interface and ux **What do you dislike about Braze?** reporting system isn't quite there yet and better with currents back to the original database. **What problems is Braze solving and how is that benefiting you?** To move away from single channel to multichannel ### 19. Braze Review - **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2025 **What do you like best about Braze?** Braze excels at delivering highly personalized and timely messaging across channels, helping subscription businesses boost engagement and retention. Its robust segmentation and automation tools make it easy to target users based on behavior, driving conversions and reducing churn. **What do you dislike about Braze?** One downside of Braze is that its advanced features can have a steep learning curve, especially for teams without dedicated technical resources. Additionally, the pricing can become costly as your subscriber base and messaging volume grow, which may be a concern for scaling businesses. **What problems is Braze solving and how is that benefiting you?** Braze solves the problem of fragmented customer communication by unifying messaging across email, push, in-app, and more—allowing for a seamless, personalized subscriber experience. This helps increase user engagement, improve retention, and drive higher lifetime value through automated, data-driven campaigns tailored to user behavior. ### 20. Efficient, easy to track nurture software **Rating:** 4.0/5.0 stars **Reviewed by:** Haley W. | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** The ability to nurture customers based off of CDP data and triggers, plus tracking conversion and engagment in a meaningful way with stat sig tracking **What do you dislike about Braze?** I don't trust the revenue tracking yet and also think that conversions should be able to be edited post launch of a canvas **What problems is Braze solving and how is that benefiting you?** Targeting our customers with messaging for products they need at the right time based on trigger and attribute data ### 21. Braze is modern, easy to use, and has a great onboarding process **Rating:** 4.0/5.0 stars **Reviewed by:** Neena C. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Braze?** The onboarding package, ease of use, accessible support, and customer success team. **What do you dislike about Braze?** No deliverability software partners available. **What problems is Braze solving and how is that benefiting you?** Braze allows us to reach our customers and create brand awareness. ### 22. Overall great tool, fantastic UI which is very intuitive and easy to get started with. **Rating:** 4.0/5.0 stars **Reviewed by:** Nicolas M. | Enterprise (> 1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Braze?** Canvas orchestration and being able to create dedicated journey's with multiple channels. **What do you dislike about Braze?** Would love to explore more of the technical (API/connected content) side of Braze, but appears to have tech prerequisites... could we empower marketers to explore this? **What problems is Braze solving and how is that benefiting you?** Personalization via Liquid is definitely a good problem solved. Additionally being able to filter based on canvas/campaign entry and what they did (interacted) with in the journey. ### 23. Promising Start with Braze – Powerful Tool with a Steep Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2025 **What do you like best about Braze?** Although we are still in the onboarding phase, I’m impressed by the platform’s versatility and depth. The ease of implementation and integration has been better than expected – thanks to detailed documentation, a structured onboarding process, and strong support from our Customer Success Manager. Even at this early stage, we are already exploring different campaign types, and I can see how Braze will quickly become part of our team's frequency of use. The user interface is modern and intuitive, and the segmentation and personalization options seem very powerful, even though we’re only scratching the surface so far. **What do you dislike about Braze?** As a new user, the biggest challenge so far is the steep learning curve. Braze offers a lot of powerful features, but it can feel overwhelming at the beginning – especially for teams that haven't worked it before. Some areas of the UI could benefit from clearer guidance or tooltips, and understanding how all the different features work together takes time. Also, while the documentation is comprehensive, it sometimes assumes a certain level of prior knowledge, particularly around technical integrations or Liquid logic. That said, the support team has been helpful when questions come up. **What problems is Braze solving and how is that benefiting you?** Braze helps us centralize and streamline our customer communication across multiple brands, languages, and channels. Before Braze, managing campaigns and automations was fragmented and involved several tools. Now, with one unified platform, we can build more consistent, personalized experiences for our customers. The ability to create automated journeys and dynamic content based on user behavior is a big step forward for us. It saves time, reduces manual effort, and will help us scale our CRM activities more efficiently as we grow. ### 24. Love the UI, super user friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Eithan K. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** The UI makes it super intuitive for marketers to navigate through their workflows **What do you dislike about Braze?** Integrations are lacking with some vendors **What problems is Braze solving and how is that benefiting you?** Easy workflows through canvases to simplify complex engagements ### 25. Just starting. Looks okay **Rating:** 2.5/5.0 stars **Reviewed by:** Peter B. | Product Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Braze?** Nothing in particular, I just started using it. Looks okay, non-obvious from the start but definitely manageable after some time investment. **What do you dislike about Braze?** Nothing in particular. Metrics for launched campaigns look a little complicated. **What problems is Braze solving and how is that benefiting you?** advertising new products to the app users ### 26. User-friendly, innovative technology and functionalities **Rating:** 4.5/5.0 stars **Reviewed by:** Lindsay C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** I like that it's super user-friendly. I just started at my company and did the learning paths - super easy to follow along and the knowledge checks helped me retain the content. **What do you dislike about Braze?** The terminology can be confusing - canvas/campaign, winning path/variant etc. **What problems is Braze solving and how is that benefiting you?** I just started using this but my understanding is to use Braze to better our customer journeys, utilizing tech functionalities and personalization. ### 27. Powerful and scalable, great for all stakeholders **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Restaurants | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** Braze is extremely quick - day-to-day processing is faster than competing platforms and makes for a painless execution work. Very flexible for nuanced use cases thanks to Liquid! **What do you dislike about Braze?** Canvas editing/orchestration can be clunky at times - I wish it were more flexible such as allowing asset copy/pasting from one existing canvas to another. Also, reporting can be limited. Its event/success tracking is great but we've had to build asset performance reporting outside of the system due to less flexibility with dashboards etc. **What problems is Braze solving and how is that benefiting you?** Shortens testing cycles and makes it easier to prove value than other competing systems. Handles large datasets extremely well. ### 28. Great tool for building meaningful customer connections **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2025 **What do you like best about Braze?** Braze makes it easy to build personalized messaging campaigns without needing to write a ton of code. The interface is clean and once you get the hang of it, setting up journeys across email, push, and in-app is super smooth. I also really appreciate how well it integrates with our data sources—it helps us move fast and stay relevant with our users. **What do you dislike about Braze?** There’s definitely a bit of a learning curve at first, especially if you’re not used to working with tools like this. Some of the more advanced features took me a while to fully understand. **What problems is Braze solving and how is that benefiting you?** Braze helps us engage users at the right time with the right message, which has had a big impact on retention and conversion. It’s taken a lot of the guesswork out of our communication strategy and made it easier to test and iterate. Being able to centralize messaging across email, push, and in-app has streamlined our workflow significantly. ### 29. An Enterprise platform with great capabilities. **Rating:** 3.0/5.0 stars **Reviewed by:** Danielle H. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Enterprise platform with useful tools for creating action based campaigns. This UI is user friendly and intuitive most times. **What do you dislike about Braze?** When using new features or launching a new experience or use case, Braze has room for improvement on technical support. It can be difficult to receive the necessary support in a timely manner after submitting a ticket. **What problems is Braze solving and how is that benefiting you?** Scaling personalization, developing action based campaigns. ### 30. Great platform that allows a lot of flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Jason Q. | Director of Database Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** It allows a lot of flexibility on how you'd like to create your campaign and your contact strategies **What do you dislike about Braze?** Braze can be a very complex tool. Without knowledge of exactly what you're trying to do, there can be some unintended results **What problems is Braze solving and how is that benefiting you?** It allows us to communicate with a variety of our guests in the way we'd like to while being able to scale ### 31. Braze is top tier CRM - No one is doing better! **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher S. | Senior Marketing Automation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** Usability for marketing exec levels but also technical and customisable for techies. Great community and supported through communities a great CSM's **What do you dislike about Braze?** Sometime releases could be a little premature, but enhancement to come thick and fast. **What problems is Braze solving and how is that benefiting you?** Personalisation, automation and putting power in the hands of marketers using the platform. Complex canvas', content blocks and adviced liquid opens doors for everything you could need. ### 32. Great ESP to use for B2B **Rating:** 5.0/5.0 stars **Reviewed by:** Pamela J. | Enterprise (> 1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Braze?** I love the visual flow of using the Canvas. There are a lot of features within Canvas that enables me to customize and test so many things in my email automations. **What do you dislike about Braze?** I wish I can include individual email reports within the canvas when I use the reports builder. **What problems is Braze solving and how is that benefiting you?** Braze helps me address my needs for recurring communications with our different segments. ### 33. Helps marketers make data-driven decisions **Rating:** 4.0/5.0 stars **Reviewed by:** Natalie D. | Content Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2023 **What do you like best about Braze?** Canvases and the campaign analytics dashboard, which help marketers send out targeted content and make data-driven decisions based on results. **What do you dislike about Braze?** The email editor is way too basic and can afford to have more dynamic features. **What problems is Braze solving and how is that benefiting you?** Allows us to create and automate user journeys, enabling more effective messaging. **Official Response from Emily Calderon:** > Hello Natalie, we appreciate your feedback on Braze and acknowledge your valued perspective. If you are encountering blockers with the email editor, I would recommend raising your concerns with your CSM so we can address them and enhance your experience. ### 34. Super easy to use and understand! **Rating:** 5.0/5.0 stars **Reviewed by:** Heather R. | Customer Service, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2025 **What do you like best about Braze?** It is intuitive and easy to use. I find my self using it every day at work to verify things. **What do you dislike about Braze?** I honestly love Braze, but I think it would be cool if the functionality could auto-load into our work systems so we didn't have to log into something else to get the info, that would be cool. **What problems is Braze solving and how is that benefiting you?** We are able to see what communications a customer has had from our company which makes it easier to understand their POV ### 35. A continuously improving product **Rating:** 4.5/5.0 stars **Reviewed by:** Maz R. | Campaign executive, Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Braze?** It is simple to use and easy to test and use of AI is becoming more important to assist our jobs, so the integration is essential. **What do you dislike about Braze?** I feel like there could be better ways to organise your different brands, ie if you have one workspace with many brands then it would be good to have folders to organise everything not just tagging. **What problems is Braze solving and how is that benefiting you?** It is creating a more omni channel approach - allowing ease of sending customers the most effective marketing method for them. ### 36. Marketers friendly Customer Engagement Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Krishna B. | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** Ease of use by Marketers and IT Data Teams **What do you dislike about Braze?** SQL Segments Credits and how they get consumed, I wish it is more clear when we configure and process to keep track of it. **What problems is Braze solving and how is that benefiting you?** Ease of use by our Business Marketers and more robust Marketing Activation plaform to increase Loyalty conversions and most importantly drive hyper personalization for customer retention. ### 37. Powerful Customer Engagement Platform with Great Customization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2025 **What do you like best about Braze?** The best part about Braze is its robust segmentation and personalization capabilities, allowing us to create highly targeted, behavior-based campaigns. The user interface is intuitive, and the real-time data streaming helps optimize campaigns quickly. **What do you dislike about Braze?** The learning curve can be steep for new users, especially when dealing with advanced features like Currents or Liquid scripting. Additionally, pricing can become a concern as usage scales. **What problems is Braze solving and how is that benefiting you?** Braze is solving the challenge of fragmented, one-size-fits-all customer communication by providing a unified platform for personalized, cross-channel engagement. Before Braze, it was difficult to deliver timely and relevant messaging across touchpoints without heavy technical involvement. Now, we can use real-time behavioral data to trigger targeted messages, guide users through personalized journeys, and optimize campaigns on the fly. ### 38. Review on Braze **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** UI is easy to navigate and user friendly Don't need to have knowledge in coding to create campaigns Enjoy the canvas vs. campaigns option Customer support has been nice **What do you dislike about Braze?** The dashboards aren't the most convenient or easy to use. It's very limited on the type of dashboards you can create and you constantly have to refresh it. You also have to reach out to support to get customer data which causes delay in troubleshooting issues. **What problems is Braze solving and how is that benefiting you?** Ability to reach users at the right time using a set of triggers and personalizing content to specific profiles ### 39. Great for Device Traffic, But Email Testing Needs Improvement. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Braze?** It's focus to drive traffic for our clients on a device rather than a website. **What do you dislike about Braze?** There is no 'View in website' link applied to emails. This makes it more difficult to test. **What problems is Braze solving and how is that benefiting you?** They are trying to solvewhy their emails are getting cut off in Gmail. ### 40. Fantastic Program **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Braze?** The multitude of options to truly be able to customize your marketing experience to your customers based on your business needs makes Braze a fantastic platform to work with! **What do you dislike about Braze?** Some of the training module videos are still screen recordings of the old UI design. Nothing too drastic from the current, but there are some differences when watching the training versus working in the product. **What problems is Braze solving and how is that benefiting you?** Braze helps automate our processes & the use of their canvases allows us to create personalized journeys to better suit our customers. ### 41. Love Braze **Rating:** 5.0/5.0 stars **Reviewed by:** Theresa F. | M, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Braze?** Our team has unlocked the power of liquid personalization and canvas flow changing the way we market **What do you dislike about Braze?** analytics and reporting could be better **What problems is Braze solving and how is that benefiting you?** NA ### 42. Very intuitive and easy to use! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Braze?** - User interface is intuitive and easy to use **What do you dislike about Braze?** - Learning liquid code to build personalized content in emails **What problems is Braze solving and how is that benefiting you?** Having all customer interactions in one tool. We went from using 3+ tools to send communications to 1 ### 43. One-many relation ship data is handled really well in Braze **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Braze?** Seamless creation of email templates and use of Data. **What do you dislike about Braze?** When I update an email template, the changes don't automatically show up in campaigns that are already set up. This means I have to manually re-attach the template to each campaign, which is a hassle and can lead to mistakes, especially when making last-minute edits. **What problems is Braze solving and how is that benefiting you?** Personally, handling one-to-many relationship data while executing campaigns became easy in Braze using context variables. A big thanks to the brains behind this idea. ### 44. User Friendly Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Midori M. | Junior CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Easy to learn, and intuitive, Customer support responds fairly quickly, is implementing many AI features to improve efficiency and personalization. I use it everyday and is the main CRM platform my company uses. **What do you dislike about Braze?** Sometimes Customer supprt can take a few days to respond **What problems is Braze solving and how is that benefiting you?** Solving our marketing and reaching out customers on a daily basis ### 45. The most marketer-friendly targeting tool **Rating:** 4.5/5.0 stars **Reviewed by:** Tamara E. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Braze canvas is incredible for journey building and orchestration. The campaign workflow is also very easy to use - even for areas of the business that are not CRM experts. **What do you dislike about Braze?** The email template builder could be more user-friendly **What problems is Braze solving and how is that benefiting you?** It is the primary tool we use to execute our CRM strategy and customer journey building ### 46. Amazing Product **Rating:** 5.0/5.0 stars **Reviewed by:** Hammy H. | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** Plethora of options to get data in and out of Braze , including CDI, Snowflake share, APIs. Well documented **What do you dislike about Braze?** Data management tools. Easier visibility into what attributes and events are not getting used and easier way to manage/delete. **What problems is Braze solving and how is that benefiting you?** Being able to send the right communication to the right person at the right time ### 47. One of the best @ Marketing Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Arsalan R. | Lifecycle Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** 1. Personalization and segmentation 2. Conditional liquid logic 3. Canvas build interface 4. Great customer service **What do you dislike about Braze?** 1. Analytics 2. Reporting 3. Sandbox-> production **What problems is Braze solving and how is that benefiting you?** Braze is our primary marketing automation tool. We use it for transactional, servicing, and marketing communications. Plenty of ways to consume data/trigger journeys/messaging. Helps us segment and personalise in detail. ### 48. Delivers results. Simpler and less layered than other solutions - which can be good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2024 **What do you like best about Braze?** More rich (e.g., WhatsApp). Also, improved the Canvas a lot - which used to be a weak point. **What do you dislike about Braze?** Steep learning curve. Braze is maybe in a strange point - not a simple-cheap-light tool, but also not as big and wide as the market leaders. **What problems is Braze solving and how is that benefiting you?** Allows me to communicate with my users. Notify of special promotions, features, timely events, etc. ### 49. A great tool to improve customer expiriences **Rating:** 4.0/5.0 stars **Reviewed by:** Richard G. | Production Artist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2025 **What do you like best about Braze?** It is a very intuitive platform and quite customizable. **What do you dislike about Braze?** Overall, everything appears to be in good shape, but there are times when making updates and implementing them takes longer than I would expect. **What problems is Braze solving and how is that benefiting you?** The platform benefits from a knowledgeable team and a supportive user community, which together create a reliable support system for users. ### 50. A great tool for email marketers of all stages **Rating:** 4.5/5.0 stars **Reviewed by:** TK A. | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** The ability to do more things than you realize with their wehbooks and easy setup of APIs **What do you dislike about Braze?** Need more ways to filter on segments, esp for events. Would also like a way to better identify multiple customers with the same email address making multiple profiles like as fraud situations **What problems is Braze solving and how is that benefiting you?** Better segmentation ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?page=79§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+18%3A47%3A40+-0500&secure%5Bsession_id%5D=8da25374-511f-4163-a28a-4934376469b1&secure%5Btoken%5D=6886b43db6e57cb8bf11a5ae5800ed5377496a8c1b948a44d7c8ac9d9e666dcb&format=llm_user) ## Braze Integrations - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [ClickHouse](https://www.g2.com/products/clickhouse/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Domo](https://www.g2.com/products/domo/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lokalise](https://www.g2.com/products/lokalise/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Mention Me](https://www.g2.com/products/mention-me/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Nucleus](https://www.g2.com/products/nucleus-security-inc-nucleus/reviews) - [PAR Punchh](https://www.g2.com/products/par-punchh/reviews) - [Redpoint Customer Data Platform](https://www.g2.com/products/redpoint-customer-data-platform/reviews) - [Saleor Commerce](https://www.g2.com/products/saleor-commerce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Simon AI](https://www.g2.com/products/simon-ai/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tally](https://www.g2.com/products/tally-forms-tally/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Sharing - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - Short Codes - API Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Revenue Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,397 reviews)