Braze Discussions

Braze

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Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at braze.com.

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# What is Braze used for? What is Braze used for? ##### Post Metadata

- Posted at: about 2 years ago - Author title: Pinned by G2 as a common question

# Have you found a landing page solution that is buildable with Braze or a third party? ##### Post Metadata

- Posted at: over 4 years ago

- Net upvotes: 1

# How are other companies targeting advanced audiences (target users tab in Braze)? By advanced audiences, I'm referring to multiple properties to one event. Our team configured a webhook that combines 2 common properties to select events to empower somewhat more granular audiences. We also used to leverage the Amplitude cohort sync that was directly integrated with Braze, until Amplitude GA'ed with the product and overcharged for the cohort sync integration. So now we have a backend python script that pulls an API from an Amplitude cohort audience and computes it into a user trait to leverage in Braze campaigns. This process is a bit convoluted... Would be great to hear what others are doing in this space. ##### Post Metadata

- Posted at: over 6 years ago - Author title: Growth / Nurture Strategist

- Net upvotes: 1

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