# Top 10 Braze Alternatives & Competitors **Average Rating:** 4.4/5 **Total Number of Reviews:** 1,929 Looking for alternatives or competitors to Braze? Push Notification Software is a widely used technology, and many people are seeking time saving, user friendly software solutions with a/b testing, email tracking, and social media advertising. Other important factors to consider when researching alternatives to Braze include marketing campaigns and email marketing. The best overall Braze alternative is Iterable. Other similar apps like Braze are Agentforce Marketing (formerly Salesforce Marketing Cloud), Insider One, Klaviyo, and Bloomreach. Braze alternatives can be found in [Push Notification Software](https://www.g2.com/categories/push-notification) but may also be in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) or [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing). ## Best Paid & Free Alternatives to Braze - [Iterable](https://www.g2.com/products/iterable/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) ## Top 10 Alternatives to Braze Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Braze stacks up to the competition, check reviews from current & previous users in industries like Financial Services, Retail, and Entertainment, and find the best product for your business. ### 1. [Iterable](https://www.g2.com/products/iterable/reviews) By Iterable **Average Rating:** 4.4/5 **Total Reviews:** 839 Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support. Reviewers say compared to Braze, Iterable is: - Better at support - Easier to set up - Easier to do business with Categories in common with Braze: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Personalization](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Compare:** [Braze vs Iterable](https://www.g2.com/compare/braze-vs-iterable) **Compare Iterable with other alternatives:** - [Iterable vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable) - [Iterable vs Insider One](https://www.g2.com/compare/insider-one-vs-iterable) - [Iterable vs Klaviyo](https://www.g2.com/compare/iterable-vs-klaviyo) - [Iterable vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-iterable) - [Iterable vs MoEngage](https://www.g2.com/compare/iterable-vs-moengage) - [Iterable vs WebEngage](https://www.g2.com/compare/iterable-vs-webengage) - [Iterable vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/iterable-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Iterable vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-iterable) - [Iterable vs CleverTap](https://www.g2.com/compare/clevertap-vs-iterable) ### 2. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) By Salesforce **Average Rating:** 4.0/5 **Total Reviews:** 4,848 Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike. Reviewers say compared to Braze, Agentforce Marketing (formerly Salesforce Marketing Cloud) is: - Slower to reach roi Categories in common with Braze: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification](https://www.g2.com/categories/push-notification) **Compare:** [Braze vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) **Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) with other alternatives:** - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Iterable](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Insider One](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-insider-one) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Klaviyo](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Bloomreach](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-bloomreach-bloomreach) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs MoEngage](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-moengage) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs WebEngage](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-webengage) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Dotdigital](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs CleverTap](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-clevertap) ### 3. [Insider One](https://www.g2.com/products/insider-one/reviews) By Insider One **Average Rating:** 4.7/5 **Total Reviews:** 1,429 Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Reviewers say compared to Braze, Insider One is: - Easier to set up - Better at support - More usable Categories in common with Braze: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Compare:** [Braze vs Insider One](https://www.g2.com/compare/braze-vs-insider-one) **Compare Insider One with other alternatives:** - [Insider One vs Iterable](https://www.g2.com/compare/insider-one-vs-iterable) - [Insider One vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-insider-one) - [Insider One vs Klaviyo](https://www.g2.com/compare/insider-one-vs-klaviyo) - [Insider One vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) - [Insider One vs MoEngage](https://www.g2.com/compare/insider-one-vs-moengage) - [Insider One vs WebEngage](https://www.g2.com/compare/insider-one-vs-webengage) - [Insider One vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Insider One vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-insider-one) - [Insider One vs CleverTap](https://www.g2.com/compare/clevertap-vs-insider-one) ### 4. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) By Klaviyo **Average Rating:** 4.6/5 **Total Reviews:** 1,362 Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions. Reviewers say compared to Braze, Klaviyo is: - Easier to set up - Better at meeting requirements - Easier to admin Categories in common with Braze: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [RCS Business Messaging](https://www.g2.com/categories/rcs-business-messaging), [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Email Template Builder](https://www.g2.com/categories/email-template-builder) **Compare:** [Braze vs Klaviyo](https://www.g2.com/compare/braze-vs-klaviyo) **Compare Klaviyo with other alternatives:** - [Klaviyo vs Iterable](https://www.g2.com/compare/iterable-vs-klaviyo) - [Klaviyo vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo) - [Klaviyo vs Insider One](https://www.g2.com/compare/insider-one-vs-klaviyo) - [Klaviyo vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo) - [Klaviyo vs MoEngage](https://www.g2.com/compare/klaviyo-vs-moengage) - [Klaviyo vs WebEngage](https://www.g2.com/compare/klaviyo-vs-webengage) - [Klaviyo vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/klaviyo-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Klaviyo vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-klaviyo) - [Klaviyo vs CleverTap](https://www.g2.com/compare/clevertap-vs-klaviyo) ### 5. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) By Bloomreach **Average Rating:** 4.6/5 **Total Reviews:** 841 Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase. Reviewers say compared to Braze, Bloomreach is: - Better at support - Slower to reach roi - Better at meeting requirements Categories in common with Braze: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [RCS Business Messaging](https://www.g2.com/categories/rcs-business-messaging), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Compare:** [Braze vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-braze) **Compare Bloomreach with other alternatives:** - [Bloomreach vs Iterable](https://www.g2.com/compare/bloomreach-bloomreach-vs-iterable) - [Bloomreach vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-bloomreach-bloomreach) - [Bloomreach vs Insider One](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) - [Bloomreach vs Klaviyo](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo) - [Bloomreach vs MoEngage](https://www.g2.com/compare/bloomreach-bloomreach-vs-moengage) - [Bloomreach vs WebEngage](https://www.g2.com/compare/bloomreach-bloomreach-vs-webengage) - [Bloomreach vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Bloomreach vs Dotdigital](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital) - [Bloomreach vs CleverTap](https://www.g2.com/compare/bloomreach-bloomreach-vs-clevertap) ### 6. [MoEngage](https://www.g2.com/products/moengage/reviews) By MoEngage **Average Rating:** 4.5/5 **Total Reviews:** 523 With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning. Reviewers say compared to Braze, MoEngage is: - Slower to reach roi - Easier to set up - More usable Categories in common with Braze: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification](https://www.g2.com/categories/push-notification) **Compare:** [Braze vs MoEngage](https://www.g2.com/compare/braze-vs-moengage) **Compare MoEngage with other alternatives:** - [MoEngage vs Iterable](https://www.g2.com/compare/iterable-vs-moengage) - [MoEngage vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-moengage) - [MoEngage vs Insider One](https://www.g2.com/compare/insider-one-vs-moengage) - [MoEngage vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-moengage) - [MoEngage vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-moengage) - [MoEngage vs WebEngage](https://www.g2.com/compare/moengage-vs-webengage) - [MoEngage vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/moengage-vs-sap-engagement-cloud-formerly-sap-emarsys) - [MoEngage vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-moengage) - [MoEngage vs CleverTap](https://www.g2.com/compare/clevertap-vs-moengage) ### 7. [WebEngage](https://www.g2.com/products/webengage/reviews) By WebEngage **Average Rating:** 4.5/5 **Total Reviews:** 768 WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance. Reviewers say compared to Braze, WebEngage is: - Slower to reach roi - Easier to set up - More usable Categories in common with Braze: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization](https://www.g2.com/categories/personalization), [Push Notification](https://www.g2.com/categories/push-notification), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Braze vs WebEngage](https://www.g2.com/compare/braze-vs-webengage) **Compare WebEngage with other alternatives:** - [WebEngage vs Iterable](https://www.g2.com/compare/iterable-vs-webengage) - [WebEngage vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-webengage) - [WebEngage vs Insider One](https://www.g2.com/compare/insider-one-vs-webengage) - [WebEngage vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-webengage) - [WebEngage vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-webengage) - [WebEngage vs MoEngage](https://www.g2.com/compare/moengage-vs-webengage) - [WebEngage vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-webengage) - [WebEngage vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-webengage) - [WebEngage vs CleverTap](https://www.g2.com/compare/clevertap-vs-webengage) ### 8. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) By SAP **Average Rating:** 4.2/5 **Total Reviews:** 656 SAP Engagement Cloud (formerly SAP Emarsys) empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. Reviewers say compared to Braze, SAP Engagement Cloud (formerly SAP Emarsys) is: - Slower to reach roi Categories in common with Braze: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification](https://www.g2.com/categories/push-notification), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Braze vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/braze-vs-sap-engagement-cloud-formerly-sap-emarsys) **Compare SAP Engagement Cloud (formerly SAP Emarsys) with other alternatives:** - [SAP Engagement Cloud (formerly SAP Emarsys) vs Iterable](https://www.g2.com/compare/iterable-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Insider One](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs MoEngage](https://www.g2.com/compare/moengage-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs WebEngage](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-webengage) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs CleverTap](https://www.g2.com/compare/clevertap-vs-sap-engagement-cloud-formerly-sap-emarsys) ### 9. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) By Dotdigital **Average Rating:** 4.4/5 **Total Reviews:** 1,244 Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands. Reviewers say compared to Braze, Dotdigital is: - Slower to reach roi - Easier to set up - Better at support Categories in common with Braze: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Personalization](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Compare:** [Braze vs Dotdigital](https://www.g2.com/compare/braze-vs-dotdigital) **Compare Dotdigital with other alternatives:** - [Dotdigital vs Iterable](https://www.g2.com/compare/dotdigital-vs-iterable) - [Dotdigital vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) - [Dotdigital vs Insider One](https://www.g2.com/compare/dotdigital-vs-insider-one) - [Dotdigital vs Klaviyo](https://www.g2.com/compare/dotdigital-vs-klaviyo) - [Dotdigital vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital) - [Dotdigital vs MoEngage](https://www.g2.com/compare/dotdigital-vs-moengage) - [Dotdigital vs WebEngage](https://www.g2.com/compare/dotdigital-vs-webengage) - [Dotdigital vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/dotdigital-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Dotdigital vs CleverTap](https://www.g2.com/compare/clevertap-vs-dotdigital) ### 10. [CleverTap](https://www.g2.com/products/clevertap/reviews) By CleverTap **Average Rating:** 4.6/5 **Total Reviews:** 681 CleverTap is the leading mobile marketing platform that helps marketers and growth teams understand, segment and engage their users for increased retention, customer lifetime value, and campaign ROI. Reviewers say compared to Braze, CleverTap is: - Easier to set up - More usable - Better at support Categories in common with Braze: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification](https://www.g2.com/categories/push-notification), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing) **Compare:** [Braze vs CleverTap](https://www.g2.com/compare/braze-vs-clevertap) **Compare CleverTap with other alternatives:** - [CleverTap vs Iterable](https://www.g2.com/compare/clevertap-vs-iterable) - [CleverTap vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-clevertap) - [CleverTap vs Insider One](https://www.g2.com/compare/clevertap-vs-insider-one) - [CleverTap vs Klaviyo](https://www.g2.com/compare/clevertap-vs-klaviyo) - [CleverTap vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-clevertap) - [CleverTap vs MoEngage](https://www.g2.com/compare/clevertap-vs-moengage) - [CleverTap vs WebEngage](https://www.g2.com/compare/clevertap-vs-webengage) - [CleverTap vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/clevertap-vs-sap-engagement-cloud-formerly-sap-emarsys) - [CleverTap vs Dotdigital](https://www.g2.com/compare/clevertap-vs-dotdigital) --- ## Braze Alternatives FAQs ### What are the best alternatives to Braze in 2026? Top alternatives to Braze by user ratings and review counts include [Klaviyo](https://www.g2.com/products/klaviyo/reviews) (4.6/5 stars, 1354 reviews), [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) (4.6/5 stars, 764 reviews), [Iterable](https://www.g2.com/products/iterable/reviews) (4.4/5 stars, 824 reviews), [MoEngage](https://www.g2.com/products/moengage/reviews) (4.5/5 stars, 524 reviews), and [Insider One](https://www.g2.com/products/insider-one/reviews) (4.8/5 stars, 1365 reviews). These platforms excel in ease of use, support, segmentation, and multi-channel campaign orchestration, often scoring higher than Braze in usability, administration, and meeting requirements. ### What features do alternatives offer that Braze does not? Alternatives to Braze offer features Braze lacks, including automated alerts and tasks, budgeting, calendaring, event/webinar marketing, output document generation, program management, ROI analytics, SEO/keyword analytics, social campaigns, social media engagement, social listening, text-to-landline, web analytics, white label options, workflow capability, WhatsApp commerce, AI text summarization, shareable links, and AI-powered content generation. ### Which Push Notification tools do reviewers recommend instead of Braze? Reviewers recommend [Iterable](https://www.g2.com/products/iterable/reviews) for its powerful cross-channel journey orchestration, intuitive visual workflow builder, and strong customer support. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) is favored for its advanced segmentation, ecommerce integrations, and ease of use, especially for B2C and ecommerce brands. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) is praised for its unified customer data platform, AI-driven personalization, and comprehensive marketing automation. [MoEngage](https://www.g2.com/products/moengage/reviews) is highlighted for its no-code journey orchestration, real-time analytics, and multi-channel engagement. [Insider One](https://www.g2.com/products/insider-one/reviews) stands out for its unified platform supporting multiple channels including WhatsApp, AI-powered personalization, and ease of use. [WebEngage](https://www.g2.com/products/webengage/reviews) is recommended for its powerful segmentation, journey builder, and omnichannel campaign management. [Agentforce Marketing](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) (Salesforce Marketing Cloud) is noted for its deep CRM integration, journey builder, and AI-driven automation. [SAP Engagement Cloud](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) is valued for its robust automation, AI personalization, and omnichannel capabilities. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) is appreciated for its intuitive drag-and-drop email builder, GDPR compliance, and multi-channel marketing. [Netcore Customer Engagement](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) is recognized for its AI-driven personalization, omnichannel reach, and ease of use. These tools are recommended as strong push notification alternatives to Braze, offering broader feature sets and enhanced usability according to G2 user reviews. ### How does Braze compare to Iterable? According to G2 data, [Braze](https://www.g2.com/products/braze/reviews) and [Iterable](https://www.g2.com/products/iterable/reviews) have comparable overall satisfaction with average ratings of 4.5/5 (1683 reviews) and 4.4/5 (824 reviews) respectively. Braze scores slightly higher in Ease of Admin (8.5 vs 8.4) and Customer Support (8.5 vs 8.8 for Iterable, a 0.3-point lead for Iterable). Iterable holds a marginal advantage in Usability (8.4 vs 8.3), Easier to Set Up (7.8 vs 7.6), and Easier to Do Business With (9.0 vs 8.9). Users praise Braze for its intuitive interface, powerful multi-channel orchestration, AI-driven personalization, and strong integration capabilities, especially with Snowflake and Salesforce, though Salesforce integration is not native. Braze’s Canvas journey builder and AI features are highlighted for enabling complex, real-time, and personalized campaigns. However, Braze users note a steep learning curve, pricing complexity, and some limitations in email builder and reporting. Iterable users emphasize its ease of use, intuitive journey builder, strong segmentation, and excellent customer support. Iterable is recognized for rapid campaign setup, multi-channel capabilities including email, SMS, push, and in-app messaging, and a user-friendly UI that suits both technical and non-technical users. Its AI features and experimentation tools are appreciated, though some users find reporting and advanced customization less robust compared to Braze. Iterable offers additional features such as budgeting, calendaring, event/webinar marketing, ROI analytics, and social media engagement, which Braze does not provide. Overall, Braze is favored for advanced AI-driven personalization, multi-channel orchestration, and integration depth, while Iterable is chosen for usability, customer support, and a broader feature set including social and event marketing. Both platforms have areas for improvement in reporting and learning curve, with Braze positioned as a more enterprise-grade solution and Iterable as a user-friendly, flexible alternative. ### Why do users choose Iterable over Braze? Users choose [Iterable](https://www.g2.com/products/iterable/reviews) over Braze primarily for its superior ease of use and customer support, reflected in its higher scores for Better at Support (8.8 vs 8.5) and Easier to Do Business With (9.0 vs 8.9). Iterable’s intuitive interface and journey builder enable faster campaign setup and iteration, which is especially valued by smaller teams or those seeking less technical complexity. The platform’s multi-channel capabilities, including email, SMS, push, and in-app messaging, are consolidated in a single, user-friendly environment. Iterable also offers a broader feature set not found in Braze, such as automated alerts and tasks, budgeting, calendaring, event/webinar marketing, ROI analytics, SEO/keyword analytics, social campaigns, social media engagement, web analytics, and workflow capabilities. These features appeal to users seeking an all-in-one marketing platform with extended functionalities beyond core CRM and messaging. Additionally, users highlight Iterable’s strong AI integration, experimentation tools, and responsive customer success teams as key differentiators. The platform’s ability to scale quickly and support rapid testing and personalization without heavy engineering dependency makes it a preferred choice for organizations prioritizing agility and ease of use in their marketing automation efforts. ## Explore Articles - [Most user-friendly bot platform for sales automation](https://www.g2.com/discussions/most-user-friendly-bot-platform-for-sales-automation) - [Top tools for managing and securing APIs](https://www.g2.com/discussions/top-tools-for-managing-and-securing-apis) - [What is the best platform for managing visitor check-ins?](https://www.g2.com/discussions/what-is-the-best-platform-for-managing-visitor-check-ins) - [What are the highest rated data-centric security platforms for financial firms protecting sensitive customer data with automated encryption?](https://www.g2.com/discussions/what-are-the-highest-rated-data-centric-security-platforms-for-financial-firms-protecting-sensitive-customer-data-with-automated-encryption) - [Which brand protection tools have the best reputation monitoring features for a PR or communications team tracking brand mentions alongside IP enforcement?](https://www.g2.com/discussions/which-brand-protection-tools-have-the-best-reputation-monitoring-features-for-a-pr-or-communications-team-tracking-brand-mentions-alongside-ip-enforcement) - [Which insurance compliance systems update themselves when regulatory requirements change across different states?](https://www.g2.com/discussions/which-insurance-compliance-systems-update-themselves-when-regulatory-requirements-change-across-different-states) ## Spotlight Categories - [Audit Management Software Solutions](https://www.g2.com/categories/audit-management) - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Background Check Software](https://www.g2.com/categories/background-check)