Braze Reviews & Product Details

The customer journey builder (Canvas) is probably my favourite part – it makes mapping out campaigns and automations actually enjoyable, which I can’t say for most other platforms. It’s easy to visualise where users are going and make tweaks on the fly. I also like how flexible the segmentation is – being able to target users based on behaviour or custom events has been a game changer for our email and push performance. Review collected by and hosted on G2.com.

There’s definitely a learning curve with some of the more advanced features, especially if you want to get into custom logic or personalisation using Liquid. Review collected by and hosted on G2.com.

The UI is very intuitive in terms of locating and implementing features. I do not often feel lost or unsure where to go on the platform. Review collected by and hosted on G2.com.

The email builder leaves something to be desired when it comes to creating more complicated and advanced builds. I would like to see more ability to customize features such as the dark mode color selection across inboxes, the ability to nest content blocks, and the ability to switch between the drag and drop view of an email build and an editable view of the HTML (which pulls in the underlying HTML of any liquid referenced content blocks that are included). We moved to Braze as a platform in part due to the convince and speed of build that comes with the drag and drop builder, however many of the things we conceptualize and would like to implement require the usage of html, however we have run into currently unsolveable issues with things such as alignment when using HTML blocks within drag and drop builds. Review collected by and hosted on G2.com.

Braze has truly transformed our business. The technology is both effective and intuitive, allowing us to connect with our customers more efficiently and at scale. Review collected by and hosted on G2.com.

The biggest challenge I've encountered with Braze is its documentation. Guiding our developers on what needs to be included during project scoping has been particularly tough. It would be incredibly helpful if there were a way to select the specific features we plan to use and have the relevant documentation automatically compiled for the development team. Currently, our developers must sift through all the available documentation and try to determine which options we want to implement. This process is neither straightforward nor centralized, making it more complicated than it should be. Review collected by and hosted on G2.com.

Truthfully, it solves problems for our organization that we have let be a thorn in our side for too long. I think the ability to start to really hone in on the areas that make our outreach effective has been a huge win for us orginizationally. Looking forward to really dig into additional features we could be leveraging. Also, the Segment integration is a big one for us. Review collected by and hosted on G2.com.

Some of the documentation can bury the lede a bit. I believe there was one instance early on where we were setting up a canvas and didn't realize that we had a 24 hour waiting period once users entered the segment. When we went back and looked at the documentation it almost looked to be hidden in the docs as a small side note, but it caused a bit of a headache. Review collected by and hosted on G2.com.

It's incredibly flexible, so many personalization options, technically very nimble. It can be used simply for standard email, sms, push notifications for smaller companies looking to get more insights into their guest but can easily scale for incredibly large and complex use cases. As a growing company we're able to move all our marketing messaging to Braze and add additional app functionality to ensure our guest are getting the right messages at the right time. This also helps us gather more data on their engagement, what messaging resonates, and how our campaigns are contributing to our overall business KPIs. Implementation was easy compared to other intergrated systems but our team used a Braze suggested consulting team that helped immensely! Review collected by and hosted on G2.com.

Because of they have so many function that allow for personalization and customizing messages, it can be a bit overwhelming. It takes dedicated time to sit down and experiment with all the possibilities. It's not a steep learning curve but it's a long path. Review collected by and hosted on G2.com.

Integrations, SDKs, Braze documentation, the customer support team is phenomenal and always ready to jump in to help Review collected by and hosted on G2.com.

The UX/UI can be quite complex, particularly for those who are new to the platform. At the moment, we depend heavily on external consultants to help us build our understanding, but this approach isn't sustainable in the long run. It would be very helpful to have more video tutorials available for self-service, as well as an onboarding experience that guides users in different roles—such as Product, Marketing, and Engineering—through the Braze interface and its features. Review collected by and hosted on G2.com.

From my experience, the platform achieves a strong balance between flexibility and ease of use. It enables you to create advanced campaigns without being overwhelmed by technical details. I also value how it supports experimentation and ongoing iteration, making it possible to refine your messaging in response to actual user behavior. This is the type of tool that truly allows teams to concentrate on meaningful engagement instead of simply distributing messages. Review collected by and hosted on G2.com.

I’ve also observed that certain parts of the interface, such as the email editor, can sometimes feel less intuitive, which may slow down my workflow on occasion. Additionally, since this is a premium platform, the cost might be a concern for organizations working with more limited budgets. However, despite these drawbacks, I find that its flexibility and ability to create highly targeted, personalized campaigns generally outweigh these issues. Review collected by and hosted on G2.com.

I like Braze's user interface because I find it particularly easy to navigate. The way campaigns and canvases are organized allows me to efficiently dissect how they are set up and assess their performance. I find the visual structure, especially the visual representation of the Canvas flow, to be very clear and helpful. This clarity aids in monitoring and managing communication campaigns effectively. Review collected by and hosted on G2.com.

I think some really useful elements in Braze could be made more obvious, such as previews, heatmaps, and analytics. Additionally, I feel there could be more customization options for display. Review collected by and hosted on G2.com.

I trust braze to do what we tell it to do. Never in my experience with it has it behaved in any way other than what I expected. I find canvases to be flexible and have been able to replace entire other expensive products with clever use of canvases. Review collected by and hosted on G2.com.

Braze lacks flexibility with connecting to external sources. Would love for it to kick off jobs on our backend independent of canvases or users. Wish it could consume a "feed" in csv format. Review collected by and hosted on G2.com.

The platform offers technical ease of use and integrates well within our MarTech ecosystem. Its intuitive user interface makes navigation straightforward, and it supports multi-channel client journey orchestration. Additionally, we benefit from ongoing support and continued growth from the business. Review collected by and hosted on G2.com.

One of the main challenges with multi-step Canvas journeys arises when clients are already partway through their journey and we need to make adjustments to the user flow. Making changes in the middle of an ongoing process can be complicated, as it may disrupt the experience for users who are already engaged. This often requires careful planning to ensure that updates are implemented smoothly without causing confusion or interruptions for those currently progressing through the journey. Review collected by and hosted on G2.com.