Braze Reviews & Product Details

Braze is always redefining best messaging practices to push the boundaries of CRM, allowing us to create massive campaigns and reach Guests with the comms they want to see most. They are quick to respond whenever we need to assistance and it is (for the most part) easy to use. Review collected by and hosted on G2.com.

There are opportunities for Braze to be more intuitive / user friendly. For example, we run into issues often when publishing content cards of our file size being too big. Braze does not have an error message telling us it's too big, and instead the content card just will not populate. Additionally, there are occasional bugs we run into that cause our comms to not deploy. Review collected by and hosted on G2.com.

My team migrated easily in a few months. It is a huge program sending billions of emails. I was intimidated at first but Braze's team was very helpful in answering our questions and getting us sending. Deliverability has been better than before. Support has been great. Review collected by and hosted on G2.com.

The out-of-box setup was more intimidating than some platforms I'd used. The learning curve is higher than I am used to. Review collected by and hosted on G2.com.

I have been using Braze for 5 years, and it has significantly improved our lifecycle marketing and CRM efforts. One of the standout features I appreciate is its automation capabilities, which have made everything easier for us. This has enabled us to efficiently run retargeting campaigns that we weren't previously able to do. I particularly love the 'set and forget' possibilities that Braze offers, freeing up our time to delve deeper into data analysis instead. Although the initial setup was slightly complex, the overall functionality of Braze makes it an invaluable tool in our marketing strategy. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

I've compared Braze with several simmilar CXDPs and their segmentation really stands out. Besides that, the platform is developed for success.

When we started the integration, we received a full package of onboarding steps. Next to that, there is a whole learning schedule and evcerything that makes it very easy to get to know the system, before doing the integrations. Even those are quickly done, if an integration is needed. I mean they have a lot of native integrations already. It's made so easy that you barely need any customer support, but even they are very organized and easy to approach. Review collected by and hosted on G2.com.

When looking for a CXDP, you want to have it fit like a glove. Braze does that, but they have so many options, that it seems like you're not using the full platform and missing out. Let's say, I haven't found any real issue yet. Review collected by and hosted on G2.com.

It is very easy to upload, monitor and supervise your campaigns. It makes sense, it is not confusing.

More than everything, I like that it visually shows the most critical aspects of the campaign. Review collected by and hosted on G2.com.

It is not self-explainable. I started using it, but I had to get in contact with my team so they would explain to me the workflow and the tools I had. I think the first approach should be easier. Review collected by and hosted on G2.com.

I love how easy Braze is to use. I learned how to use Braze about two years ago and I can only say that my experience has been positive. It is a one stop shop for many methods of communication from sms, email, push, in app etc. I work with a company that has over 8 apps and have been involved in over 3 internal migration and implementing the use of braze has been a seamless experience. Braze support has been helpful with these migration and overall providing use cases for unique and new campaigns. Review collected by and hosted on G2.com.

Downsides of Braze are close to none. Customer support is always readily available to answer any questions and doubts. Review collected by and hosted on G2.com.

This product is more intuitive than many others available at a similar price and level of sophistication. Review collected by and hosted on G2.com.

The built-in reporting features leave much to be desired. If you're not familiar with SQL or the underlying data structure, you'll likely find it challenging to get the insights you need. Review collected by and hosted on G2.com.

I like the opportunities that Braze will open for my organization and our abilities to revolutionize how we engage with our customers. I like the idea that we can personalize texts and emails to make the engagement with customers more meaningful and helpful to them. Review collected by and hosted on G2.com.

I am brand new to Braze, so I am unsure yet on this question. Review collected by and hosted on G2.com.

I love how Braze makes it easy to send push notifications, as well as its ability to gamify CRM interactions, effectively enhancing customer engagement through our e-commerce app. The feature that stands out to me the most is the ability to code the frontend of the push notifications within Braze, allowing me to fine-tune and customize them precisely to my preferences. This level of customization makes handling CRM tasks remarkably easy for me. Furthermore, I haven't encountered any aspects of Braze that don't work well for me, which speaks to its all-around effectiveness. The initial setup was pretty straightforward, which was an added bonus for our transition. Overall, I would rate my likelihood of recommending Braze as a 10 out of 10. Review collected by and hosted on G2.com.

Overall Braze has been too complete for me, if it can also have user analytics, without me having to use a software like amplitude it would be great. Review collected by and hosted on G2.com.

I love how easy Braze is to use, making it simple for me to manage tasks effectively. The Canvas components are particularly valuable; they simplify my daily routine and allow for high levels of personalization with my clients, which significantly increases my conversion rates. The initial setup process was super easy, which made the transition to using Braze seamless and efficient. Review collected by and hosted on G2.com.

I dislike the limits for SQL Query Credits in Braze because they are too low. Review collected by and hosted on G2.com.