--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1689 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1689 scale: '5' date_modified: '2026-08-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,689 ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons **What users like:** - Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. (385 reviews) - Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. (189 reviews) - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews) - Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. (151 reviews) - Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. (151 reviews) - Users appreciate Braze's **flexibility and user-friendly interface** , making it easy to tailor for various needs. (140 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. (159 reviews) - Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. (149 reviews) - Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. (102 reviews) - Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. (93 reviews) - Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Complexity (63 reviews) - Reporting Issues (62 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. Smooth sailing **Rating:** 5.0/5.0 stars **Reviewed by:** Ákos V. | Lifecycle Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Braze has always been on my radar, due to its legendary status among CRM platforms - but it has always seemed out of reach because of the price tag associated with the product. This changed in the last 2 months, when I have done a comparative analysis of more than 10 providers, and found the price to feature ratio to be the most balanced on Braze. PROS: - Passionate account executives, providing a full overview of the product - Dedicated onboarding subsidiary called Massive Rocket, with the singular scope of making the process as smooth as possible - Feature rich, mobile-first platform, with unparallelled diversity and customisation options in campaign and journey setup **What do you dislike about Braze?** As I mentioned before, the pricing had been the main reason why I haven't had the chance of using Braze in my Marketing career so far. While it's definitely competitive when measured against equal calibre products, it can still be a little bit intimidating, especially for companies that are looking to commit to a platform for years to come. CONS: - In-app and content card channels priced separately - Separate one-off onboarding fee - A handful of learning materials locked behind a paywall **What problems is Braze solving and how is that benefiting you?** Creating complex automated journeys to cater for multiple lifecycle stages for a highly segmented user base. Introducing possibilities for deep personalisation via liquid tags, creating content blocks to automate the better part of template creation. ### 2. Engage your users with an higher level AI-native orchestration tool **Rating:** 4.5/5.0 stars **Reviewed by:** Federico M. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Braze?** Braze continues to outpace the market by shifting from simple automation to true AI-native orchestration. In 2026, the standout feature is definitely the BrazeAI™ Decisioning Studio. Unlike old-school A/B testing, it uses reinforcement learning to autonomously decide the best channel, timing, and offer for each user in real-time. I’m also incredibly impressed with the BrazeAI™ Liquid Assistant. It has turned complex Liquid coding into a conversational task, allowing our team to build hyper-personalized logic (like dynamic product catalogs) in minutes rather than hours. The addition of AI Agents for content QA and localization has also streamlined our global operations, ensuring brand consistency across 10+ languages without manual bottlenecks. **What do you dislike about Braze?** As we lean more into Agentic workflows and AI-driven orchestration, the credit-based consumption or 'AI-utility' pricing can become unpredictable. It would be helpful to have better forecasting tools within the dashboard to see exactly how autonomous decisioning will impact our budget before a campaign goes live. **What problems is Braze solving and how is that benefiting you?** Thanks to Braze, we were able to centralize all communications to our users in a single tool, which allows us to manage the various communication channels in a complete and widespread manner and to make decisions on how to improve them. Its user-friendly aspect has also allowed us to reduce the activities where the support of the development team is needed, making our marketing / CRM team more autonomous. ### 3. Streamlined User Engagement with Powerful AI **Rating:** 4.5/5.0 stars **Reviewed by:** Timothée C. | Customer Relationship Management, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Braze?** I appreciate how Braze lets me send personalized marketing communications without the usual overhead and reach users quickly to get a real read on their behavior and interests. The intuitive platform paired with the AI helps me deliver the right messages at the right time, which is what stands out for me. The AI suite carries a lot of the load, tailoring communications so each user gets something that fits rather than a blanket blast. I lean on the intelligent timing and channel selection more than I expected, since landing the right message at the right moment is half the battle in our work. While rolling it out was a sizeable project, the initial setup went far more smoothly than I had braced for and was very easy with no bigger problems. **What do you dislike about Braze?** Where it falls short is the email builder. The drag-and-drop editor is fairly bare-bones, and putting together a campaign that genuinely looks polished tends to push me back into HTML, which is not where I want to spend my afternoon. The Segment feature also drags its feet, often taking a while to crunch audience figures, and that slows me down when I am trying to move at pace. **What problems is Braze solving and how is that benefiting you?** Braze lets me send personalized marketing communications without the usual overhead, quickly reach users, and understand their behavior and interests so I can deliver the right messages at the right times without second-guessing. ### 4. Empowers Marketing, Limited by Integration Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Michel K. | Developer, Consumer Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2026 **What do you like best about Braze?** I appreciate most how little engineering effort Braze needs once the integration is in place. The drag-and-drop canvas means I'm no longer the bottleneck for routine work, and the segmentation engine handles complexity that would have needed custom modeling elsewhere. Event-based reporting and attribution beyond revenue have made conversations with marketing more productive, since we are looking at the same numbers. It lets us run real omnichannel campaigns from one platform with Salesforce and Snowflake feeding it in the background. Dynamic segmentation and personalized testing happen without me writing one-off queries, and HIPAA compliance removes one of the legal blockers we used to hit. Quick iteration is underrated, marketing can ship and learn without me cutting tickets every time. The initial SDK wiring took a couple of sprints, but since then marketing builds and iterates campaigns without pulling me into every change. **What do you dislike about Braze?** Onboarding was where things fell apart, the sales team and their partner Covalent did not seem particularly interested in our setup, which made the first few months slower than necessary. The Salesforce integration also disappointed, the connection is not native and we ended up building around the gaps ourselves. Pricing is the longer-term concern, the per-message model scales unpredictably and add-on fees for webhooks, email, and contacts pile up fast. Salesforce sync is not native so it lags and breaks on schema changes, and the per-message pricing makes forecasting a headache. **What problems is Braze solving and how is that benefiting you?** I use Braze for running omnichannel campaigns from one platform, handling dynamic segmentation and HIPAA compliance without custom work, and enabling fast marketing iterations without cutting tickets. ### 5. Intuitive Tool with Exceptional Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2026 **What do you like best about Braze?** I primarily use Braze to check if our customers are subscribed to the correct communications, and I can manually opt in a customer to a particular communication. It's a really useful tool for a quick reference to instill confidence that the customer has received what they want, when they want it. I find Braze's navigability and format to be intuitive, which makes it easy to use. The support I have received from Braze is second to none, especially when dealing with issues related to Microsoft limiting our throttling. Their advice and support were excellent. **What do you dislike about Braze?** I find that more information on why a user's email has become 'invalid' would be helpful. We sometimes see notes that a customer's communication has 'soft bounced' or has become 'invalid' without real context as to how this may have happened or how to address it. **What problems is Braze solving and how is that benefiting you?** I use Braze to check customer communication preferences and ensure messages are received. It helps me identify multiple aliases for a customer and track communications efficiently. It's a really useful tool for confidence in customer interactions. ### 6. Revolutionizing Customer Engagement with Braze! **Rating:** 5.0/5.0 stars **Reviewed by:** Ganesh K. | Senior Consultant, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Braze?** Braze has integrate with AI into the platform and made our work much more easier by identifying new market opportunities and tailoring our marketing content based on the target segment which makes it more engaging for the users. **What do you dislike about Braze?** Pricing has not been improved yet, the AI integration in in testing phase and there are some bugs in the outpur, Recommend to human verify the outputs. **What problems is Braze solving and how is that benefiting you?** Braze solved many problems for our business by providing the one-stop solution for multi-channel marketing. Automating our marketing campaigns by creating workflows. Most importantly the segmentation of the users is bases on their behaviour, and demographics, this could be a major pain point if we had to do it manually. By getting clear segmentation, we could target each segment with specific ads and campaigns. ### 7. Advanced CRM for your app and web product **Rating:** 4.5/5.0 stars **Reviewed by:** Nika G. | Lead Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Braze?** Braze is an excellent choice among customer engagement platforms: primarily due to its exceptional focus on multi-channel orchestration, powerful personalization capabilities, and robust data infrastructure. If your business is focusing on creating customer-friendly communication and engagement, Braze is a great option. I appreciate the quality of support and communication. In essence, what I like the most about Braze is its comprehensive approach to customer engagement. It's not just a tool for sending messages and push notifications; it's a strategic platform for understanding your customers, acting on real-time data, and building meaningful, lasting relationships. Braze offers many useful tools, such as landing pages, banners, and surveys. Detailed reports help to monitor overall performance for the email and push campaigns. It integrates with third-party tools and supports API integration, enabling more custom solutions. I appreciate the quality of support and communication. I find the learning base and courses from Braze very helpful, so any team member can gain in-depth knowledge about Braze, from data usage to campaign setup. **What do you dislike about Braze?** I don't find helpful pop-ups and news banner that appear in the middle of the screen, which promote events and changes. It would be nice to make them less disruptive. **What problems is Braze solving and how is that benefiting you?** Braze, as a customer engagement platform, addresses issues related to engagement and communication between products and users, enabling the gathering of feedback and insights from users. It enables cross-channel messaging and journey orchestration from a single platform. New AI decisioning may help to optimize testing process. ### 8. Easy Integration, Complete but Limited Features **Rating:** 4.5/5.0 stars **Reviewed by:** Timothée P. | Marketing Automation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Braze?** I love that Braze is a very advanced and efficient tool, while being very easy to use. The integration with other tools is also very simple, which allows my BI team to work with Braze to provide other data. Launching campaigns and the campaign editors are very easy to use. Creating audiences and segments is also very intuitive, you just need to select the attributes and events. This is valuable because it allows us to better understand our users and send the right message at the right time, which is essential for our retention, acquisition, and churn strategies, and to have a complete history of our users. **What do you dislike about Braze?** The content cards, which still do not support HTML, are very limiting for us. The initial installation of Braze was quite burdensome for Marketing users, requiring the support of Product teams and developers. **What problems is Braze solving and how is that benefiting you?** Braze segments our audience, integrates our applications on a single platform, centralizes logins and events. It allows the sending of various messages, facilitates campaigns, and retention and acquisition strategies. It is easy to use while being efficient. ### 9. AI Integration Makes Braze a Top Pick for Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** connor h. | Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Braze?** I primarily use Braze for email and SMS marketing. I find it to be the most efficient way of communicating with our base compared to other platforms we've tried. I really like the AI integration that Braze offers, including both the live version and the one that's in development. It's cool how it can build emails with relatively simple setups, and I especially appreciate the integration with Canva for developing imagery. The live language translation feature also seems really interesting, and I'm planning to explore it further. **What do you dislike about Braze?** The canvases seem a little complex compared to the platforms I've used before, but I think a lot of that is just me getting used to it. **What problems is Braze solving and how is that benefiting you?** Braze offers the most efficient way of communicating with our base through email and SMS marketing. Its AI integration builds emails easily and develops imagery with Canva, plus its live language translation feature is very promising. ### 10. Intuitive Platform with Powerful Automation and Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Carina S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Braze?** I use Braze for sending out emails and campaigns and creating automations. I really appreciate its intuitive canvas journey builder, which allows me to create complex automation flows without needing engineering support. I also like the creative studio and the Canva integration, which has made asset creation quicker and less frictional. Personalization through liquid scripting is central to how we run our messaging, allowing us to surface product recommendations that resonate with our audience. Braze is a more intuitive platform that offers more automation and better quality campaigns and lead generation. **What do you dislike about Braze?** The AI copywriting assistance is useful for drafts but definitely requires human editing. It would be helpful to have the ability to feed in brand voice guidelines and examples of references. **What problems is Braze solving and how is that benefiting you?** I use Braze for sending emails, creating automations without engineering support. It's more intuitive, allowing better automation and quality campaigns. Its Canva integration speeds up asset creation, and Liquid scripting enhances personalization with product recommendations. ### 11. Seamlessly Powerful UI with Stellar Reliability **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2023 **What do you like best about Braze?** I really like Braze for its easy and time-efficient customer segment creation and campaign management, making it simple to test campaigns. The UI is very user-friendly, built upon a powerful system, which makes it easy for marketers to craft complex campaigns and customer journeys effortlessly. It's a solid system with little to no issues or bugs, which makes it really trustworthy. The simple UI enables quick training for new starters, helping them to get operational swiftly, which is a great time-saver for the team. Additionally, the system's reliability means we can trust the tool and utilize new releases without worry. Setting up Braze was very easy, with a clear onboarding process managed well by the Braze team, offering lots of support. **What do you dislike about Braze?** I think Braze could give more individual control over channels to allow us to pause/start specific channels within a canvas. As if we have a multi-channel canvas, we currently have to stop the whole thing rather than just one channel. **What problems is Braze solving and how is that benefiting you?** Braze makes it efficient to create customer segments and campaigns, saving time. Its simple UI speeds up training and maximizes productivity. The system's reliability ensures we trust updates and focus on priorities without worrying about issues. **Official Response from Emily Calderon:** > Hi there, thank you for taking the time to review Braze! We understand your frustration and are committed to improving your experience. Your feedback is being logged with our teams, but please reach out to your CSM or support@braze.com if you need further assistance. ### 12. Strong customer engagement platform with powerful real-time capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2026 **What do you like best about Braze?** What I like best about Braze is how easy it is to actually build and launch campaigns without needing a lot of technical support. The journey builder in particular has made a big difference for me. Being able to set up multi-channel campaigns across email, push, and in-app in one place has saved a lot of time compared to using separate tools or relying on engineers. The real-time data is another big advantage. I can trigger messages based on what users are doing right now, not hours or days later. That has made our campaigns feel much more relevant and has improved engagement. Integrations have also been really useful. Once everything was connected to our data sources, it became much easier to create more targeted segments and personalize messaging.From a pricing and ROI perspective, while we are still early in our use of the platform, the value is clear in terms of efficiency and consolidation. Having multiple channels and capabilities in one platform reduces the need for additional tools, which we expect will lower overall costs. The ability to target users more accurately should also improve conversion rates, which we anticipate will deliver a strong return on investment over time. The platform is also reliable when sending to large audiences, and I have not run into major issues with delivery. Onboarding was fairly smooth, and when I have needed help, support has been responsive and helpful. The AI assistant in Braze, BrazeAI Operator, has been a useful feature so far, mainly for helping speed up campaign setup and content creation. We are still early in using it, but it has made it easier to generate messaging ideas and get campaigns off the ground more quickly. One thing I did not expect was how easy it is to test and iterate. The built-in A/B testing and analytics make it simple to try new ideas and quickly see what works without needing extra tools. Overall, it has made my workflow faster and made it easier to run more effective campaigns. **What do you dislike about Braze?** One downside of Braze is that there is a noticeable learning curve, especially when you start working with more advanced features like segmentation, personalisation, and journey logic. While the platform is powerful, it can take time to feel fully confident using it without support. This has been more apparent during onboarding, where some setup steps and configurations require technical input. The UI is generally good, but it can become harder to manage as campaigns and journeys grow more complex. Navigating and maintaining larger canvases can feel a bit overwhelming at times, particularly for new users. From a pricing perspective, the lack of transparent pricing upfront makes it harder to evaluate early on, and it is clearly positioned as an enterprise-level investment. While we expect strong ROI over time, the initial cost and setup effort can be a barrier, especially for smaller teams. Overall, while the platform is very capable, it does require time, resources, and a certain level of technical maturity to get the most out of it. **What problems is Braze solving and how is that benefiting you?** Before using Braze, we struggled with managing customer communication across multiple tools and channels, which made it harder to keep messaging consistent and respond quickly to user behaviour. Campaign setup often required more manual work and coordination with technical teams, which slowed things down. With Braze, we can now manage email, push, and in-app messaging in one place and build journeys more independently. This has already reduced the time it takes to launch campaigns and made it easier to stay consistent across channels. We can also start to use real-time data to trigger messages based on user actions, rather than relying on delayed or batch updates. Another problem was limited visibility into customer data for segmentation. Now that our data is integrated into Braze, we can create more targeted audiences and personalise messaging more effectively. While we are still early in the rollout, this is already improving how relevant our campaigns are and should lead to better engagement and conversion rates. ### 13. Ease of Use, Seamless Onboarding, but Needs Enhanced Organization **Rating:** 4.5/5.0 stars **Reviewed by:** Enrico C. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** I like Braze for its ease of use and advanced features, which don't require advanced technical experience if the database is properly set up. It helps users throughout the whole lifecycle, from account creation to retention to reactivation. Braze's native connectors with main industry tools are great, especially with Snowflake. It's easy to connect through API possibilities, making life simpler as CRM managers and allowing us to focus on what matters most. The onboarding team is amazing and guided us through the setup and IP warming, with most delays being on our side rather than from the Braze team. **What do you dislike about Braze?** The tags system should be paired with a folder system. There should be an easier way to find segments and custom attributes from a filtering point of view. There needs to be a better way to select fields and group them under specific umbrellas. **What problems is Braze solving and how is that benefiting you?** I use Braze for CRM, managing communication from account creation to reactivation. It's user-friendly with advanced features, integrates with main tools like Snowflake, and eases CRM management, allowing me to focus on key tasks. ### 14. Effortless Optimization and Personalization with Braze **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan B. | Head of CRM Solutions, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** I like that Braze is very simple to use. Anyone can pick it up and start using it, even if they aren't very technical. The Canvas feature is particularly easy to use, allowing me to build out campaigns and journeys effortlessly. It's very flexible, letting me do anything I want, and the AI opportunities are growing quickly. The AI capabilities help in scaling personalization easily and guide me through the system. The integration of data points, such as customer and booking data, is also a big plus, allowing personalized and hyper-personalized engagements with customers. Additionally, Braze's constant innovation, multiple channels, and ease of use for CRM teams make it a great tool. **What do you dislike about Braze?** I think maybe a better integration with external data. The cloud data ingestion is good, but if it could be extended to allow selections to be made within Canvas and Canvas filters, like using the data that sits in Snowflake, that would be very helpful. **What problems is Braze solving and how is that benefiting you?** Using Braze lets us trigger personalized messages at the right time based on customer events. It integrates various data points for better engagement and allows one-to-one hyper-personalization, enhancing our CRM capabilities. ### 15. Comprehensive Campaign Management with Braze **Rating:** 5.0/5.0 stars **Reviewed by:** Seyi A. | Product Marketing Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** I like that the user interface of Braze is really easy to learn and helps me become really good at using it. It uses simple language and places features in the right spots, which is great. I also appreciate how it allows me to layer different features and capabilities to build sophisticated and slightly complicated customer journeys. The way it displays a customer journey along with breaking down the segmentation and filters nicely is done well and is unified. I feel that Braze really understands the user journey from end to end. **What do you dislike about Braze?** I think they can expand what they do really well. The push story UI feature, for example, is not great as the fields currently overlap and it's quite ugly when you lots of liquid code making it difficult to look at. Also, the Intelligent timing is constrained by the full 2 days window, which isn't ideal. Overall, there are little features that feel kind of neglected; as if they're built once and then the focus moves to the next feature. There's legacy stuff, like intelligent channels, that they could build on more, but the focus seems to be on AI at the moment. Revisiting and refining features from one or two years ago could really make Braze better. **What problems is Braze solving and how is that benefiting you?** Braze helps us send marketing campaigns via emails, apps, and push notifications while offering capabilities that other platforms like Salesforce didn't, providing cost savings by consolidating all channels into one. ### 16. Braze update **Rating:** 5.0/5.0 stars **Reviewed by:** Ade O. | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2023 **What do you like best about Braze?** Braze AI, the new personalization features has helped us to get closer the ultimate goal of 1-2-1 marketing between our brand and customers **What do you dislike about Braze?** The integration of Whatsapp and RCS, Braze only allows you to regeister one sender per account, however as a global company we require multiple senders for each market we operate in. This limitation has blocked us from using both messaging methods via Braze. We still have integration challenges with the flexibility of some tools e.g. message archiving **What problems is Braze solving and how is that benefiting you?** Braze empowers us to engage our customers with timely and relevant messages. Its extensive integrations enhance our messaging speed, allowing us to instantly respond when an action is taken and deliver the appropriate message to the customer in real-time. ### 17. Simplifies Campaigns with User-Friendly Design **Rating:** 5.0/5.0 stars **Reviewed by:** Lucy P. | Digital Marketing Manager **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I really like the simplistic nature of Braze and the way it looks. It's very user-friendly and has a cool vibe. We used to have a different supplier that was very basic, but Braze feels good and works well. We love it. The onboarding process was amazing and really well handled. Being part of it was cool, and Braze did everything they needed to during the transition. The stats are easy to access, and our customers appreciate the heat maps, which let them see what's working well in their campaigns. This helps us better advise them on what works well and what doesn't. Also, we use the templates in Braze, which allows us more creative flair and makes creating campaigns a lot easier compared to previously using Dreamweaver. Everything sitting in one place makes it much easier for us to target our audience more relevantly. **What do you dislike about Braze?** Having the ability to export the stats would be amazing, because right now, you have to go into each campaign and click into it to get the specific report stats. We found this quite difficult at first. **What problems is Braze solving and how is that benefiting you?** Braze centralizes our data, making it easier to target our audience accurately. It simplifies campaign creation with drag-and-drop templates, improving creative freedom. We can easily access campaign stats, enhancing our ability to advise clients. ### 18. Effortless Campaign Management with Braze **Rating:** 4.5/5.0 stars **Reviewed by:** Elisa R. | Senior CRM Executive, Gambling & Casinos, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I find Braze very easy to use and straightforward. The drag and drop element of canvases is perfect, making it visual, quick, and easy to use, and it helps me save time and allows me to visualize the journeys. The AI optimizer makes testing super quick, relevant, and easy. It's helpful that the interface is very friendly, and everything can be done on the platform, from segmenting to analysis. I can see the results quickly and easily, which is really convenient. **What do you dislike about Braze?** I would like to be able to copy part of journeys and segments to other parts of Braze. It would save time. I may have part of a segment or filters I may want to export something else. Same with part of a journey. It would save time. **What problems is Braze solving and how is that benefiting you?** Braze helps with segmentation, AI testing, and personalizing comms, contacting customers at the right time using canvases and triggers. The drag-and-drop interface makes it easy to visualize journeys, and the AI optimizer allows quick testing of multiple variants, saving time with immediate results. ### 19. Powerful CRM Tool with AI Innovation, But Costly to Expand **Rating:** 5.0/5.0 stars **Reviewed by:** Mykyta M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I really appreciate the depth of functionality Braze offers and how it's keeping up with the AI age by unlocking new ways to improve our communications and targeting. I also find that Braze excelled in every aspect when we chose it over our internally built tool, which had very limited functionality. The transition was smooth, thanks to Braze’s help. We use it for everything CRM marketing related, like automated journeys, precise segmentation of users, dynamic content, and providing access to one-off campaign sends to our sales and marketing teams. **What do you dislike about Braze?** I find contracting with Braze challenging. We hit some bottlenecks here and there when trying to expand on the usage or integrate new features. It feels like any change leads to a big invoice and monthly payment changes, and we're already locking in our yearly budget with management. This prevents us from exploring new features. I'd want a free trial for a few months of the new things so we can make up our mind and consider everything in the new contract. **What problems is Braze solving and how is that benefiting you?** Braze automates journeys, enables precise user segmentation, personalizes content, and triggers campaigns. It supports our sales and marketing teams with one-off sends and improves targeting while adapting to AI advancements. ### 20. Empowers Multi-Channel Marketing with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Elysha T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze to orchestrate multi-channel onboarding and marketing journeys. I like the integrated experience for my team and the ability to control experiments and intelligently optimize without having to do the manual work. I appreciate access to more channels via Braze Alloys. I find it easy to use, and I value the free training and learning resources that help every team get the most out of Braze. Being a customer also allows me to strengthen my individual skills in CRM and marketing in general. We integrate with Snowflake and Looker which works well for us. Additionally, Braze can do far more than simpler tools like Intercom, encompassing functionalities beyond customer support. **What do you dislike about Braze?** While it's easy for an experienced CRM exec or marketer to use, it can be tricky for junior marketers developing multi-channel canvases. However, I think this is a challenge you see in almost all CRM and marketing software. **What problems is Braze solving and how is that benefiting you?** I use Braze for an integrated team experience, control over experiments, intelligent optimization without manual work, and access to more channels via Braze Alloys. ### 21. Empowers Multi-Channel Fan Engagement & Personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Duncan M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze at Man City to grow and engage our database with timely and relevant content and offers. I appreciate that Braze powers our messaging across email, content cards, SMS, push, and other channels, enabling us to reach the right fans at the right time with personalization at scale. I like that Braze has helped us become less reliant on email and broaden our fan reach with increased relevancy and personalization. Its intuitive, low-barrier framework is great for campaign building, delivery, and evaluating success and best practices. I find the canvas building feature valuable for testing, learning, and optimizing fan communications. Another feature I like is audience sync for META ad targeting, which optimizes ad spend and fan acquisition. The learning tools, pathways, and in-person boot camps have greatly helped increase and develop my knowledge of Braze. **What do you dislike about Braze?** NA **What problems is Braze solving and how is that benefiting you?** I use Braze to engage our database with timely, personalized content, reducing our email reliance. It broadens fan reach across multiple channels, boosting relevance and personalization. It also supports campaign building, evaluation, and optimization using various tools and integrations. ### 22. Easy-to-Use Canvas and Tailored Data Integration Make Braze Stand Out **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Braze?** My favourite part of Braze, compared with other CRM platforms, is how easy Canvas is to use. It makes it simple to build journeys that are still intricate when they need to be. Braze AI is also a helpful tool. We also have a rich amount of data that integrates in to Braze, making the platform very tailored to our needs. When i first started in my role, I felt their may be a steep learning curve - but with the amount of Braze courses and support, its been easy to get up to speed. **What do you dislike about Braze?** Although I like Braze AI, I feel it could benefit from being faster. At times, it feels like I’m stuck waiting for a response. **What problems is Braze solving and how is that benefiting you?** Braze is helping us pull in rich data from our databricks account and our app. Its helping us talk to our customers in a hyper personalised way. ### 23. Easy, Powerful User Pathways and Segmentation for Hyper-Relevant Messaging **Rating:** 4.5/5.0 stars **Reviewed by:** Jamie Y. | Digital Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Braze?** I like how easy it is to build complex user pathways, so users can receive hyper-relevant content related to any data point in their profile. The ability to build segments and then preview the users means I can quickly look up business-relevant statistics without involving our data team. **What do you dislike about Braze?** The inability to use historic event property data for personalisation in canvas messaging can be frustrating. Of course, there are workarounds to this, but they feel cumbersome compared to the desired use case. **What problems is Braze solving and how is that benefiting you?** Braze allows us to easily contact thousands of unique users every year, for very specific use cases. ### 24. Braze is a great platform - easy to use enabling the use of different features across our business! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about Braze?** With the addition of landing pages, we’re now able to deploy pages quickly, which is particularly valuable for large-scale business projects that only need to be live for a shorter period of time. It allows for our engineering team to still focus on other business initiatives and we no longer need to rely on them to set these up due to the functionality of the page building in braze. There are also enhanced AI functionalities that help reduce the time from idea to execution, making it easier to move quickly and efficiently. The analytics are strong for gaining quick insights into how different campaigns are performing without having to delve too deep, and report building is now more intuitive, reducing the amount of manual time required. **What do you dislike about Braze?** Sometimes it's difficult to understand what we are missing from an engineering/development point of view to launch things in Braze efficiently. The features are there and we seem to have what we need however, there's no flags and detailed information on everything that is needed for each step without having to give it a go and find out the problems later down the line **What problems is Braze solving and how is that benefiting you?** Braze is allowing us to automate our communications with our customers at all stages of the customer lifecycle with ease and it allows us to keep to test and trial new avenues we haven't explored yet to reach customers in different areas with personalised content ### 25. Good tool to build communications at scale **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2023 **What do you like best about Braze?** Over the last couple of years, Braze made a effort to include AI to its solution. Some of the features are still to be tested, but AI Decisioning comes in quite handy. On top of that, they finally released the long-awaited message prioritisation, which is something Braze users had been waiting for years. **What do you dislike about Braze?** While I'm overall very happy with Braze, I noticed that Customer Support response times started getting bigger over the last year. Braze recently implemented AI for customer support and I'm wondering if the amount of 'humans' in their support team might have been impacted as a result. **What problems is Braze solving and how is that benefiting you?** Braze is very helpful when it comes to creating personalised communications at scale. We are able to send the same email across 11 different languages and several markets by creating one single template. This saves a lot of time when building automations across all our markets and it makes us way more flexible when it comes to A/B testing and tracking the uplift our marketing communications generate. ### 26. Seamless CRM Integration with Dynamic Data Handling **Rating:** 5.0/5.0 stars **Reviewed by:** David D. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I love the canvas capability in Braze, it's so easy to use. The ability to dynamically add data items and utilize liquid logic is incredible. For campaigns, being able to use diverse data points with canvas and liquid logic efficiently replaces our previous use of Django templates in Kraken. **What do you dislike about Braze?** Currently we have the issue of user IDs that can be associated with multiple accounts. Being able to manage this realistically requires the ability to push archiving of messaging into all of the relevant accounts, rather than just one. It also means we have to use more liquid logic to add multiple lines to the same message, rather than being able to push these separately to multiple messaging. **What problems is Braze solving and how is that benefiting you?** Braze solves functional and data challenges in our CRM; its canvas and liquid logic capabilities streamline dynamic data usage and segmentation in campaigns. ### 27. User-Friendly Interface Empowers All Skill Levels **Rating:** 5.0/5.0 stars **Reviewed by:** Caitlan D. | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** I use almost all of Braze's functionality for Global Media's email and app marketing. Braze has an incredibly user-friendly interface, which has helped us onboard a broad range of teams throughout the business to set up and send their own communications. I love how Braze makes complex user journeys easy to build, with tools like '+ Personalisation' for Liquid, Catalogs, Connected Content, and Custom Attributes/Events. Our Account Manager is incredible too; whenever we've needed new functionality, she has always made the addition of these features to our platform very smooth. **What do you dislike about Braze?** Nothing that I can think of really! **What problems is Braze solving and how is that benefiting you?** Braze's user-friendly interface helps us onboard various teams to manage their comms. It enables granular personalization, offering an exceptional user experience. The intuitive campaign setup is great for beginners, and its tools make complex user journeys easy to build for advanced users. ### 28. A Game-Changer for Automated Campaigns and CRM Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Amy E. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I love how Braze has made sending personalized automated campaigns so much easier than before. The interface is very easy to use, and we can build emails using drag-and-drop features and catalogs, which has been a game changer for us in CRM. Our previous manual process for building emails was taking up to 20 hours a week, but now with catalogs, we can do it in just 2 hours, achieving a 90% reduction in time spent. **What do you dislike about Braze?** The reporting could be better. I would like to be able to create Power BI style reports for stakeholders. The initial setup had challenges. **What problems is Braze solving and how is that benefiting you?** I use Braze to send personalized automated campaigns easily. The drag and drop interface for building emails with catalogs reduced our email creation time from 20 to 2 hours, which is a game changer for our CRM. ### 29. Braze Makes Segmentation and Journey Building Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Joanne K. | ANZ CRM/ Lifecycle Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Braze?** I like how easy it is to build precise segments using all our custom data attributes and how I'm able to craft journeys seamlessly using decision splits and audience paths. Having used other platforms like Salesforce I appreciate the UI of Braze so much more. **What do you dislike about Braze?** Not much. It's been a great experience so far but I would like it if we were given more proactive guidance on under utilised ffeatures. **What problems is Braze solving and how is that benefiting you?** We struggled with crafting a truly omnichannel journey by weaving Email, Push Notifications, In app modals together but this is now possible with Braze. ### 30. User-Friendly and Versatile, Lacks Robust Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** David M. | Head of CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like that Braze is user-friendly, which really helps in managing client communications. Having everything in one place makes handling external interactions much easier. The integrations are straightforward, channels are easy to manage, and handling the audience is simple. I also appreciate that I can use Canvas to build easy journeys, allowing me to segment and do hyper-personalization effectively. It helps us deliver the right message to the right customer. **What do you dislike about Braze?** I'm not too thrilled with the reporting in Braze. I wish it had features like Amplitude to look at event funnels and have more accurate conversions. The initial setup was also a bit disjointed. **What problems is Braze solving and how is that benefiting you?** I use Braze for client communications across multiple channels, and it's user-friendly, with easy integrations and channel management, simplifying audience interactions and enabling segmenting and hyper-personalization. ### 31. AI Console in Brate: A Game-Changer for Our Marketing Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Alexander L. | Topic Lead CRM - Martech, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I appreciate the usability of Braze; it makes the application very easy for the entire team. The integration of data sources is straightforward, and setting up complex campaigns is quick and easy. I find Braze's spirit of innovation impressive. I particularly like that selection is possible without SQL knowledge. The AI console is a real game-changer for us and helps to enhance the effects of automated campaigns. Thanks to AI, we have achieved improved conversion rates despite already well-developed campaigns. **What do you dislike about Braze?** Interfaces partially lead to latencies. Braze cannot process data as quickly as our CDP delivers it. **What problems is Braze solving and how is that benefiting you?** Braze is easy to use and allows for the integration of data sources. We can create fast, complex campaigns. Selection is possible without SQL knowledge. The AI console improves conversion rates. Braze offers innovation and usability. ### 32. Modern Design with Seamless Data Handling **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan H. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I really like Braze's modern design and its ability to let me get creative. The seamless data transfer capability between CDL systems stands out and is a big plus. Using Braze helps resolve the uncertainties marketers face with non-confederated data sources by allowing us to store data in one centralized location for marketers. The initial setup was super easy, which made the transition smooth. **What do you dislike about Braze?** I would say although there is documentation in abundance, it’s often quite hard to find documentation through searching. I'm not sure but easy to help find things for things like a datashare and it not come back about setting up unrelated APIs. Enhanced documentation searching. **What problems is Braze solving and how is that benefiting you?** Braze resolves marketing inefficiencies, enables effective and fast-paced marketing, and seamlessly integrates non-confederated data sources, centralizing data for marketers. ### 33. Automation, Personalisation, and Support That Deliver **Rating:** 5.0/5.0 stars **Reviewed by:** Grace W. | head of marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** The automation of things, support and personalisation **What do you dislike about Braze?** sometimes it can be over complicated and a little hard to navagate **What problems is Braze solving and how is that benefiting you?** Braze is solving the challenge of fragmented and impersonal customer communication. Many businesses struggle to coordinate messaging across multiple channels (email, push notifications, SMS, in-app), leading to inconsistent experiences and missed engagement opportunities. By bringing data, messaging, and automation into one platform, Braze enables real-time, personalised communication based on user behaviour and preferences. This helps ensure customers receive the right message at the right time, rather than generic or delayed campaigns. ### 34. Intuitive Platform with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Alex H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I find Braze to be a really intuitive platform that allows me to efficiently reach our customers, providing them with personalized and relevant communications thanks to Braze’s AI suite. I also appreciate how we can use intelligent timing and channels to deliver the right messages at the right time. The initial setup was very easy even though it was a big project. **What do you dislike about Braze?** The email drag and drop functionality is quite basic and makes it difficult to build out visually engaging campaigns without using HTML. The Segment feature often takes a long time to calculate audience figures. **What problems is Braze solving and how is that benefiting you?** I use Braze for sending personalized marketing communications efficiently, reaching users quickly, and understanding their behavior and interests. Its intuitive platform and AI help deliver the right messages at the right time. ### 35. Dynamic CRM Capabilities with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Gemma T. | Marketing Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like the way Braze allows me to set up a canvas that stays live and automatically updates the segment or sends based on triggers for campaigns like welcome and birthday. I also appreciate the dynamic content updates in emails, and the ability to input unique UTMs for different segments and update the prize amount. The catalogs, although sometimes slow to update, are useful in these processes. Additionally, the initial setup with Braze was smooth with the help of CACI. **What do you dislike about Braze?** Catalog sometimes takes a long time to update (hours). **What problems is Braze solving and how is that benefiting you?** I use Braze for CRM, mainly email and push notifications in performance marketing. It helps with effective targeting, re-engagement, and life cycle messaging. I also dynamically update email content and unique UTMs for segments, enhancing our campaign processes. ### 36. Powerful Features, But Onboarding Challenges **Rating:** 4.5/5.0 stars **Reviewed by:** Katie N. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Braze?** I think Braze is pretty user-friendly and it has a nice UI. It has a pretty extensive product road map that is very competitive compared to other companies in the industry. I like Braze's drag and drop campaign canvas builder, and their segmentation tools. I appreciate that it's operationally fast, allowing marketers to iterate quickly without extensive data modeling. Their AI-powered tools and roadmap seem the most helpful to us, and their dashboards offer good event-based reporting and attribution beyond revenue. They also scale well for complex multistep journeys and have lean engineering lift required for ongoing use once the setup is complete. **What do you dislike about Braze?** Our experience with the Braze sales team and their onboarding partner Covalent has been pretty bad. They don't really tailor the experience to our company, and as a result, don't effectively support us in a timely manner. Also, Braze's Salesforce integration is not native and costs can grow exponentially as the company scales because of how they charge per message. Their webhook, email, and contact fees are more expensive compared to other companies that offer a more inclusive platform fee. **What problems is Braze solving and how is that benefiting you?** Braze lets me orchestrate omnichannel campaigns, syncing with Salesforce and Snowflake. It supports dynamic segmentation, personalized testing, and HIPAA compliance. It allows quick iterations without heavy data modeling and has useful AI tools for inbound communications. ### 37. User-Friendly and Efficient Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Dacio A. | CRM Automation Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Braze?** I find Braze very user-friendly. Even without a lot of experience with automations or understanding how triggers work, I can easily set up campaigns, create emails, landing pages, and more. The initial setup was very easy, and the support team was really helpful, which makes me very happy. **What do you dislike about Braze?** I don't think there is anything that doesn't work well. I would say that sometimes the segments could be a little more technical. Meaning I could create specific segments at the campaign or at the canvas levels, but this doesn't affect our work or experience. **What problems is Braze solving and how is that benefiting you?** I use Braze for email marketing automations, triggered events, forms, and landing pages. It's user-friendly, so even without much automation experience, I can easily set up campaigns and deploy emails. ### 38. Seamless Integration with Robust Multichannel Capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Tamara E. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze for customer journey orchestration and deploying multi-channel campaigns. I like that it allows marketers a user-friendly way to create multichannel journeys. I appreciate the ease of use and how it can seamlessly connect with other platforms in our tech stack, especially with our customer data platform mParticle. This integration enables multi-channel personalization for us, which is a huge benefit. **What do you dislike about Braze?** The email editor is not really usable as a drag and drop editor for us. We use another tool for this. The AI Agent functionality is good for asking questions, but ideally, it would be able to take action. **What problems is Braze solving and how is that benefiting you?** Braze allows marketers to easily create multichannel journeys and enables seamless integration with our tech stack, especially our customer data platform, for multi-channel personalization. ### 39. Efficient Self-Serve Tool with Room for Print Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Chisoni N. | Senior Communications Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Braze?** I really appreciate the self-serve capabilities of Braze, which allow me to handle the entire process from designing the email to selecting data and actually deploying it. This feature helps me be reactive and timely in my communications. I also like how quick we can deploy communications to our customers with Braze, which was an issue with our previous tool. **What do you dislike about Braze?** Not being able to provide a print solution. We don't just need to send emails or SMS to our customers; we also have customers that are non-digital, so we need to serve them with a letter which currently we are unable to do in Braze. **What problems is Braze solving and how is that benefiting you?** Braze lets me self-serve and quickly deploy comms to our customers, making us reactive and timely. ### 40. Multiple channels in one place with lots of capabilities to move data around **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Package/Freight Delivery | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Braze?** Braze is flexible with its endpoints and how you can get the data in and out. Also, I can say that the dashboard is quite simple and always have new features **What do you dislike about Braze?** Braze is a large product built for different types of businesses, but it doesn’t feel like it’s really targeting big companies with large MarTech teams. The API options are very narrow, and there aren’t enough programmatic capabilities for a MarTech team that needs more flexibility and control. **What problems is Braze solving and how is that benefiting you?** Braze is gathering a lot of teams together in one place. They can send communications to customers, vendors, and internal users. The good thing about Braze is that you can adapt to multiple use cases. ### 41. Responsive Platform with Great UI, Integrations, and Helpful Onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Adam W. | Media Producer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** I like the user interface, range of integrations and availability of data that can be exported from the platform. The system is responsive and the onboarding/account management team has been very helpful. **What do you dislike about Braze?** It's overall a strong product. One specific issue I have is with the search functionality of segments. I often struggle to find the segments I need even if I enter the exact name of the segment I'm looking for. **What problems is Braze solving and how is that benefiting you?** It allows us to communicate with our customers across multiple channels from one Canvas. ### 42. User-friendly / full functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Braze?** I use and advocate Braze for email, push notifications and in-app notifications. It is user-friendly, with every functionality available in the right places. If you care about security and a wide range if possibilities for your campaigns, you should try Braze. Addition of AI is also extremely helpful in saving time and getting work done. **What do you dislike about Braze?** The reporting aspect could be improved, filtering, etc. as well as the documentation for advanced features. Deleting Canvases/campaigns is a must add. Adding here that changing the interface and platform UI very often is sometimes confusing to adapt to, and it’s difficult to go back. **What problems is Braze solving and how is that benefiting you?** Braze solves the ability to automate, send, or schedule in-app/push notifications/content cards for mobile and desktop apps. It is benefiting my team by allowing us to act on triggers, with full personalization. ### 43. User-Friendly and Powerful Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** George H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I find Braze very easy to use, thanks to its great journey mapping interface and user-friendly design. The integration with email design platforms allows for seamless syncing. I also appreciate its dynamic capabilities, offering endless opportunities for personalization using rich data, custom attributes and canvas context. It's easy to pick up the skills and pass them on to new team members. **What do you dislike about Braze?** Some of the elements used in journeys are a bit fiddly. I also wish there was an option to turn on auto-save. **What problems is Braze solving and how is that benefiting you?** Braze is easy to use, offers a great journey mapping interface, and integrates with email platforms for seamless syncing. It simplifies skill transfer to new team members and allows endless personalization opportunities with rich data and custom attributes. ### 44. Modern Design with Seamless Data Syncing **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan H. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I really like Braze for its modern design and simplicity. It's efficient for getting new data into Braze, especially with the seamless ability to sync data from Snowflake. This setup helps marketers feel like they're being more innovative simply by using a more modern system. The initial setup of Braze was a breeze, and the data connection was great. Although reformatting the data took some effort, it was definitely worth it. **What do you dislike about Braze?** Number event filters for segmentation could be higher. We use a lot of event-driven campaigns, so having a limit on how many event properties can be used for segmentation is limiting. **What problems is Braze solving and how is that benefiting you?** Braze allows automated and fluid campaigning, making marketers feel more innovative. It’s efficient for syncing data seamlessly from Snowflake. ### 45. Brilliant platform with great features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Braze?** Landing pages are versatile, and with the help of AI, vibe coding is easier than ever to create professional pages. The catalogs feature is also a powerful way to automate content, it has enabled automating content when site changes become live. **What do you dislike about Braze?** The integration of AI, and personalisation using drag and drop features could be a great way to create impactful campaigns. The segmentation criteria could be improved to enable enhanced filtering. **What problems is Braze solving and how is that benefiting you?** Braze supports campaign delivery whether that be collating the data passed for easy segmentation of audiences, using canvases to create an automated program so campaigns can be created and automatically sent out to consumers 24/7. The integration with Liquid logic has made personalisation easy and the software that detects 'same account' is also very handy for a clean data. ### 46. Braze Makes Marketing Orchestration Easy and Enjoyable **Rating:** 5.0/5.0 stars **Reviewed by:** Martin F. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I've been using Braze since the app boy days and i've purposely taken on new employment because i know the company uses Braze for their CRM. Braze makes marketing orchestration really easy, from canvas to the drag and drop email editors, campaigns and journeys can generally enjoyable to set up. The CSM are also really helpful, assisting with campaign set up and also informing us of new releases or features that would be good for us to use. **What do you dislike about Braze?** Some of the additional features come at a cost. **What problems is Braze solving and how is that benefiting you?** We're currently going through a phase of getting more and usable data points/attributes to use for personalsation and segmentation, this will allow us to create meaningful and impactful campaigns and journey ### 47. 81 / 5.000 Autonomy for marketing to create campaigns and automations with intelligent features. **Rating:** 4.5/5.0 stars **Reviewed by:** Maiara N. | Supervisora de Martech, Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2026 **What do you like best about Braze?** I appreciate the autonomy the marketing team has to create campaigns and automations with intelligent features, requiring less technical intervention. **What do you dislike about Braze?** The fact that the staff is mostly foreign makes it difficult to provide customer service. The cost is also quite high compared to competitors, which is a negative point in Brazil, as it cannot be competitive in its offering. **What problems is Braze solving and how is that benefiting you?** Scaling our marketing efforts across diverse communication channels and formats, especially within the app, was key. Our biggest challenge was working with in-app communications, and with Braze we were able to significantly improve in a short time with push notifications, in-app messages, and content cards. ### 48. Intuitive CRM with Omnichannel Excellence **Rating:** 5.0/5.0 stars **Reviewed by:** Paul H. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze for CRM, particularly for omnichannel messaging to customers in our radio and competition businesses. I appreciate how it helps personalize communications to the right people at the right time through the right channel. I like the usability, functionality, and interface of Braze; it's intuitive, easy on the eye, and makes it simple to do complex things. This allows us to contact the right people with the right message at the right time. **What do you dislike about Braze?** Maybe canvases in flow numbers reporting. Clearer indications of who is where. **What problems is Braze solving and how is that benefiting you?** Braze helps personalize communications, reaching the right people at the right time and channel. It has an intuitive interface that's visually pleasing and simplifies complex tasks, enhancing usability and functionality. ### 49. Cost-Effective CRM Solution with Strong Support **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel M. | Head of CRM, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like Braze's really easy interface to understand and their great customer support. I'm excited about their advancements in AI tools. I enjoy the great training events that help me understand new product launches, which keep up with technological advancements like AI. The segment builder for SMSs, predictive sending times, and subject line builder help to keep costs down. **What do you dislike about Braze?** Better analytic tools would be great - so I simply ask things like “build me a dashboard to show time taken to convert in this particular canvas”. **What problems is Braze solving and how is that benefiting you?** Braze simplifies CRM tasks like email, SMS, and push notifications. It excels at scheduling, predicting, and analyzing. The segment builder, predictive sending times, and subject line builder help keep costs down. ### 50. Easy to Use at Scale with Powerful AI Campaign Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** It’s very easy to use and puts everything right at your fingertips. It still performs well at a high scale, even when you’re working with lots of data points. I also like the AI features, such as Braze AI Agent and Decision Making Studio, and how they let you create campaigns through them. Onboarding is straightforward, and getting the practitioner exam really helps. **What do you dislike about Braze?** Coming from an energy company, I sometimes find it a bit too simplistic for our very complex organization. **What problems is Braze solving and how is that benefiting you?** Our previous platform constantly ran into issues and didn’t perform well at scale, whereas Braze has been much more reliable for us. On top of that, our marketers find it significantly easier to use. ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?filters%5Bnps_score%5D%5B%5D=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+19%3A31%3A06+-0500&secure%5Bsession_id%5D=e1bcda96-13d4-4d92-8244-961b89e645a6&secure%5Btoken%5D=7154e9ce5e230f764959396eca38f70586d100ab7448536c1dd4f9291708b3b1&format=llm_user) ## Braze Integrations - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [ClickHouse](https://www.g2.com/products/clickhouse/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Domo](https://www.g2.com/products/domo/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lokalise](https://www.g2.com/products/lokalise/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Mention Me](https://www.g2.com/products/mention-me/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Nucleus](https://www.g2.com/products/nucleus-security-inc-nucleus/reviews) - [PAR Punchh](https://www.g2.com/products/par-punchh/reviews) - [Redpoint Customer Data Platform](https://www.g2.com/products/redpoint-customer-data-platform/reviews) - [Saleor Commerce](https://www.g2.com/products/saleor-commerce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Simon AI](https://www.g2.com/products/simon-ai/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tally](https://www.g2.com/products/tally-forms-tally/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Campaign Management** - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Sharing - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Revenue Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews)