--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1689 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1689 scale: '5' date_modified: '2026-08-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,689 ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons **What users like:** - Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. (385 reviews) - Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. (189 reviews) - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews) - Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. (151 reviews) - Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. (151 reviews) - Users appreciate Braze's **flexibility and user-friendly interface** , making it easy to tailor for various needs. (140 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. (159 reviews) - Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. (149 reviews) - Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. (102 reviews) - Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. (93 reviews) - Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Complexity (63 reviews) - Reporting Issues (62 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. Decent CRM Tool with Room for Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Lawrence C. | B2B Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Yeah, the canvases in Braze are pretty good. I just make pretty complex canvases at the back of it that are triggered based on the data in there. **What do you dislike about Braze?** Yeah. Two core things on that is one, you can't search for data. You have to know the exact email address or unique identifier. It's user ID, whereas you should be able to just look at the data rather than export it. And second thing, the date is, like, singular layered. So you can't have nested data, which would be very, very valuable. **What problems is Braze solving and how is that benefiting you?** Braze allows us to send marketing emails like any other CRM platform. It's a decent tool for creating good campaigns. **Official Response from Andrea Nieto:** > Thanks for sharing your feedback We’re glad to hear Braze is supporting your ability to build and run more complex campaigns. We also appreciate you highlighting challenges around data accessibility and structure. Being able to easily explore data and support more flexible models is important, and we’ve shared your input with the team as we continue to evolve these capabilities. Thanks again for your candid perspective, it helps us identify where we need to improve. ### 2. Great Mobile Features, But Data Limitations Hold It Back **Rating:** 3.0/5.0 stars **Reviewed by:** Nicola B. | Global CRM, Martech & Studio Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2025 **What do you like best about Braze?** Mobile first so push, in-app and whatsapp are all there as standard and easy to use. **What do you dislike about Braze?** The data model and functions are still very limited. There are restrictive limits on the amount of data in catalogues, nested filters, tags used for tracking analytics etc. You also can't restrict volume in journey paths, see the number of people per job run, get comms job alerts, toggle between audience views in message previews, save in-app templates, see a calendar view and query the profile table in currents. In summary - if you don't have strong data support this is not the tool for you as the data must be in a very specific format on ingested. Think of it as simply a sending tool; it can't be used as a CRM system. **What problems is Braze solving and how is that benefiting you?** Omni-channel messaging with a user friendly UI ### 3. Expensive Add-Ons and Limited Testing Make Braze Frustrating **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Braze?** The UI is clean and simple. It has robust send capabilities. I like working with Liquid for in-campaign logic and their work with API driven data is pretty good (caching, chaining calls, etc.). **What do you dislike about Braze?** It's expensive. The base of it might not be, but they chunk up features as 'add ons' so when you get to the same state you'd be in with a competitor you're likely paying way more. It's also not friendly for testers. You can't view event logs for users - only for 'test' accounts - which sucks because what if you want to test 'sign up' events where an account doesn't exist yet? That's not possible in Braze! It seems so basic but you can't do it. The data is there, they show you counts of events and timestamp of the last done event, just not a log. And filtering segments down to properties within an event and a time period - also not doable without a segment extension. And guess what, you only get 25 with the base account, you have to pay extra for another 10. It's greedy. **What problems is Braze solving and how is that benefiting you?** We needed a platform to send personalised messages to users via email, SMS, app push. It does the job. **Official Response from Emily Calderon:** > Thank you for taking the time to review Braze. We appreciate your feedback around pricing and event logs, and have shared the notes directly with the appropriate teams. If you have any outstanding issues you’d like to resolve, we recommend reaching out to your Account Manager so we can support you more closely. For more information on our value-based pricing philosophy, please check out this recent blog post: https://www.braze.com/resources/articles/braze-pricing ### 4. Intuitive UI However some Features Lacking **Rating:** 3.0/5.0 stars **Reviewed by:** Deirdre W. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** The UI is very intuitive in terms of locating and implementing features. I do not often feel lost or unsure where to go on the platform. **What do you dislike about Braze?** The email builder leaves something to be desired when it comes to creating more complicated and advanced builds. I would like to see more ability to customize features such as the dark mode color selection across inboxes, the ability to nest content blocks, and the ability to switch between the drag and drop view of an email build and an editable view of the HTML (which pulls in the underlying HTML of any liquid referenced content blocks that are included). We moved to Braze as a platform in part due to the convince and speed of build that comes with the drag and drop builder, however many of the things we conceptualize and would like to implement require the usage of html, however we have run into currently unsolveable issues with things such as alignment when using HTML blocks within drag and drop builds. **What problems is Braze solving and how is that benefiting you?** Braze helped to increase our production speed for our email production team through the drag and drop editor and a more streamlined user interface. It is incredibly easy to use overall, however my team does experience frustration points when the tool is unable to do what we are looking to do with it. ### 5. New User In Braze Platform **Rating:** 2.5/5.0 stars **Reviewed by:** Maria L. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** I enjoy the easy of use of within the Braze platform- It is user friendly and easy to navigate especially for a user who may not be within the platform as frequently as others **What do you dislike about Braze?** I am new to the platform and there are still functionalities that I am not as familiar with and/or feel like are not completely accurate due to integration within platform. Reporting and data is at times not easy to navigate and often requires multiple sets in order to access **What problems is Braze solving and how is that benefiting you?** Braze allows for daily usage across multiple members of my team ### 6. Poor Shopify Integration and Data Storage Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Jessica J. | CRM & Loyalty Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Braze?** It's child friendly to implement basic and non-hierarchy system communications. **What do you dislike about Braze?** It's integration with Shopify and data storing is the lowest caliber I have experienced between several platforms. **What problems is Braze solving and how is that benefiting you?** To be honest, at the moment it is only saving us on cost not implementation or functionality. ### 7. Easy to Use with Great AI & Integrations, but Feature Updates and Reporting Lag **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Braze?** The ease of use and AI assistant and intergrations **What do you dislike about Braze?** Low updates on features and reporting not linking with tablaue **What problems is Braze solving and how is that benefiting you?** Performance and AI **Official Response from Andrea Nieto:** > Thanks for your feedback. It’s great to hear you’re finding value in the ease of use, AI capabilities, and integrations. We also appreciate you calling out feature updates and reporting connectivity. Those are important areas, and your input has been shared with the team. Thanks for taking the time to share your perspective, it helps us continue to improve. ### 8. Just starting. Looks okay **Rating:** 2.5/5.0 stars **Reviewed by:** Peter B. | Product Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Braze?** Nothing in particular, I just started using it. Looks okay, non-obvious from the start but definitely manageable after some time investment. **What do you dislike about Braze?** Nothing in particular. Metrics for launched campaigns look a little complicated. **What problems is Braze solving and how is that benefiting you?** advertising new products to the app users ### 9. An Enterprise platform with great capabilities. **Rating:** 3.0/5.0 stars **Reviewed by:** Danielle H. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Enterprise platform with useful tools for creating action based campaigns. This UI is user friendly and intuitive most times. **What do you dislike about Braze?** When using new features or launching a new experience or use case, Braze has room for improvement on technical support. It can be difficult to receive the necessary support in a timely manner after submitting a ticket. **What problems is Braze solving and how is that benefiting you?** Scaling personalization, developing action based campaigns. ### 10. It works **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** scalable minimum characters minimum charac **What do you dislike about Braze?** I don't dislike anything about braze so t **What problems is Braze solving and how is that benefiting you?** our main marketing tool ### 11. Seems to be working well! **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Braze?** It gets the job done, easy to use and works well! **What do you dislike about Braze?** No major qualms in our usage yet - so far so good! **What problems is Braze solving and how is that benefiting you?** Emailing our customer base en masse. ### 12. Training could be more robust **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2025 **What do you like best about Braze?** Braze if fairly user friendly and easy to access. **What do you dislike about Braze?** The training journey could be more detailed and robust; including hands on training in the tool. **What problems is Braze solving and how is that benefiting you?** We are using Braze as our new client tool; we are transferring hundreds of templates from various platforms ### 13. Good for comunication **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2025 **What do you like best about Braze?** Easy to use and set campaigns for the users **What do you dislike about Braze?** sometimes is hard to integrate with other tools **What problems is Braze solving and how is that benefiting you?** Communications and promotions with the users **Official Response from Emily Calderon:** > Thank you for your review! We're glad to hear that you find Braze easy to use for setting up campaigns and enhancing communication with your users. We appreciate your feedback on integration challenges and are continuously working to improve compatibility with other tools. If you have feedback you can share about a specific tool, please reach out to your Account Manager with details. ### 14. Powerful but frustrating **Rating:** 3.0/5.0 stars **Reviewed by:** STu J. | Lead Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2024 **What do you like best about Braze?** The ability to easily communicate with users without any dev work **What do you dislike about Braze?** Targeting exactly the right user group can often be quite complex. In addition, it would be nice to be able to do more than just click on a message eg. Free text fields **What problems is Braze solving and how is that benefiting you?** Being able to communicate with users without any dev work **Official Response from Emily Calderon:** > Hi Stu, thank you for taking the time to review Braze. We understand your frustration with targeting specific user groups and the limitations on message interaction. We're constantly working to improve these features, and your feedback is invaluable in our improvement process. ### 15. Efficient Platform but it has it's quirks. **Rating:** 3.0/5.0 stars **Reviewed by:** Robyn R. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2023 **What do you like best about Braze?** I like the speed of processing large data quantities (1million+) I like the campaign design section and the way it is laid out in steps. I like that you can quickly view dashboards. **What do you dislike about Braze?** Not sure why you have to calculate exact statistics every time you process data - it just adds another unnecessary step to the process. There should be a function for quick data queries without needing to create a segment group every time. **What problems is Braze solving and how is that benefiting you?** The canvasses are laid out effectively and the interface for building canvasses is good to work with. The campaign set up process is easy to follow and good to work with too. It is helping us have a better overview on the performance of our customer flows. **Official Response from Emily Calderon:** > Hi Robyn, thank you for your honest review of Braze. We understand your frustration with data processing and have logged your feedback with our Product team. Please reach out to your CSM for further support and any questions you may have. ### 16. Still has some ways to go. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2023 **What do you like best about Braze?** Braze offers a lot of personalization and is great if your business doesn't use something like Shopify. **What do you dislike about Braze?** It can be difficult to transition over to Braze from other platforms fully. For our business, it is a lengthy process and cannot be done without the help of developers. There's also lot of limitations around reporting and how the campaigns are built; it's not quite as in-depth or user-friendly as other platforms. **What problems is Braze solving and how is that benefiting you?** Braze helps us communicate with our customers in a highly segmented way. **Official Response from Emily Calderon:** > Thank you for taking the time to review Braze! We are glad to hear you are enjoying the personalization features to help you with your business goals. We have taken note of your feedback regarding migration, reporting, and ease-of-use and would encourage you to share specific pain points with your CSM if you have not done so already. ### 17. Not a smooth ride **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2023 **What do you like best about Braze?** The end-result looks good. Customization options. Many learning resources. Easy to test and edit campaigns. **What do you dislike about Braze?** Implementation is time consuming and arduous, with many technical difficulties. We're ping-ponging back and forth a lot, and we don't feel fully supported by Braze staff who don't seem to be as concerned that the product isn't working even after months of implementation. It takes a lot more dev resources than it should. Complex usability, and nothing is out of the box. It takes a lot of effort to understand and learn Braze, even outside of the Dev team and to me it shouldn't be this complicated to create in-app messaging. **What problems is Braze solving and how is that benefiting you?** Providing in-app guidance and information for customers. Notifications about product changes and creating product and usability awareness. **Official Response from Emily Calderon:** > Hi there, thank you very much for taking the time to leave Braze a review. I am happy to pass on your feedback to the appropriate support & product teams. I would also recommend leaning on your Customer Success Manager and providing this feedback directly as well. Have a great day! ### 18. Great platform **Rating:** 2.5/5.0 stars **Reviewed by:** Brandon V. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Braze?** I like how easy it is to integrate and set up **What do you dislike about Braze?** I don't like that it doesn't ping API's you have to call it **What problems is Braze solving and how is that benefiting you?** It helps us message our users **Official Response from Emily Calderon:** > Hi Brandon, thank you for your honest feedback on Braze. We understand your frustration with pinging APIs and are committed to improving your experience. Please reach out to your CSM for assistance. ### 19. Powerful system, but does need some workarounds **Rating:** 2.5/5.0 stars **Reviewed by:** Lawrence C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Braze?** Powerful system that allows you to do multichannel marketing. **What do you dislike about Braze?** 1. Layout could be improved, for example the back button is in a weird place - need to rethink navigation 2. Drag and drop builder is limited, we have resorted to using a different system for this 3. You can only search for records rather than view records based on a criteira **What problems is Braze solving and how is that benefiting you?** Used for B2B and B2C flows. Also sending standalone campaigns to audiences. **Official Response from Emily Calderon:** > Hi Lawrence, thanks so much for taking the time to leave Braze a review. I have taken note of your feedback and will be passing it along to the Product teams. We greatly appreciate your partnership. ### 20. It doesn't work for everyone **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Enterprise (> 1000 emp.) **Reviewed Date:** July 05, 2023 **What do you like best about Braze?** Easy to build campaigns and create segments. **What do you dislike about Braze?** I am not a fan of the canvas (waterfall journey builder). The layout for the journey becomes confusing and difficult to navigate when the journey gets complex. Also you need to rebuild all the campaigns is a real pain. **What problems is Braze solving and how is that benefiting you?** It does what is promised as an ESP. **Official Response from Emily Calderon:** > Hi there, we apologize for the experience you have had with Canvas Flow - as many customers have loved our Canvas orchestration tool. In case you didn't know, you are able to use “Simplified View” in the bottom left corner to help easily visualize your journeys, even longer more sophisticated journeys. Additionally, there is a “Clean Up Canvas” button that will align your Canvas and make it easier to navigate. All of our information on Canvas can be found in our documentation linked here along with useful courses for customers within our “Braze Learning.” ### 21. I don’t usually up and recommend marketing platforms to friends **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Braze?** It's simple to learn and fairly straightforward. **What do you dislike about Braze?** It can't tell if 1.0 is a Boolean, and it's difficult to set up braze in a QA environment. **What problems is Braze solving and how is that benefiting you?** It's allowing us to engage better with our customers, and retain them more effectively. **Official Response from Emily Calderon:** > Hello there, we appreciate your feedback on Braze. We would love to learn more about your concerns. Please reach out to your CSM or support@braze.com so we can further help you get the most out of Braze. ### 22. Solid Offering **Rating:** 2.5/5.0 stars **Reviewed by:** Dan D. | Director of Product, Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Braze?** Overall a pretty logically organized interface that's simple enough to self-teach. **What do you dislike about Braze?** We ran into lengthy issues testing new Roku IAM features, raising multiple support tickets before finally a new release resolved the issue. Felt like it could have been remediated more quickly with transparent feedback. But it was fixed at the end of the day, and understandable brand new feature sets aren't always the most stable. **What problems is Braze solving and how is that benefiting you?** For now, it's essentially our CDP, but also what we use to communicate with customers via IAM, push, and e-mail. Without Braze we'd have to find a new solution or build our own, which would be costly and not the most effective use of resources. **Official Response from Emily Calderon:** > Dan, thank you so much for taking the time to leave Braze a review. We greatly appreciate your patience through your testing of the Roku IAM features and do apologize for time it took to get that resolved. This feedback is being shared with internal teams. We encourage you to partner with your team's dedicated CSM as they'll be able to provide you with continuous support with tickets and through testing. Thank you for your partnership! ### 23. Sophisticated **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Braze?** The number of features available + the customization use cases are endless. **What do you dislike about Braze?** The UI is not the easiest to navigate, but once you get the hang of it it is fine. **What problems is Braze solving and how is that benefiting you?** It help reach our customers and hosts in every possible way aside from showing up at their door! **Official Response from Emily Calderon:** > Hi there, thank you for taking the time to review Braze. If you haven't yet, we recommend checking out the newest productivity update, you will find improvements in the new UI. ### 24. Great ESP **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Braze?** 1. User-friendly interface 2. Content gallery 3. Extremely advanced and easy-to-use wizzywig editor **What do you dislike about Braze?** 1. Sometimes Braze shows "an unexpected error occurred" light icons, which are very confusing, and I do not understand what causes them. 2. It would be nice if you could use wizzywig editor after uploading the actual HTML in (which is not an option) **What problems is Braze solving and how is that benefiting you?** 1. Facilitates email marketing outreach 2. Helps to build multi-channel funnels 3. Allows for easy design and HTML editing **Official Response from Emily Calderon:** > Hi there, thank you so much for taking the time to review Braze! We greatly appreciate you doing so. I would recommend submitting a support ticket or talking to your Customer Success Manage regarding the "unexpected error occurred" notification you're getting. I have also passed along your wizzywig editor request, thank you for that feedback. ### 25. Good but messy **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2023 **What do you like best about Braze?** I like the possibility of having customized attributes and events and to be able to hack some steps for the business purpose and goals **What do you dislike about Braze?** I find it a bit chaotic as UX: too many areas that are not of clear use or intent, data being not always super precise (tracking) and in general the UX of creating canvas **What problems is Braze solving and how is that benefiting you?** Sending communications by a big business, being able to create all the structure without too much technical or coding need. ### 26. Above average **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2023 **What do you like best about Braze?** Powerful potential with easy-to-navigate segment/features. **What do you dislike about Braze?** Levels of supports from technical, documentation, implementation/integration and direct. Reporting features in Braze is sub-par! **What problems is Braze solving and how is that benefiting you?** Opening doors to creating customers' journeys communications and direct marketing. Braze provides an avenue for navigating through customer's data. ### 27. Braze is a decent tool, but not a one-size fits all solution **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Braze?** Braze is great at giving you a holistic view of all your marketing communications - including email, push, app messages, etc. They are also proactive about product feedback and are continuously iterating. **What do you dislike about Braze?** Braze's unique identifier is device ID which makes it super difficult for developers and marketers alike – user imports are way harder than they should be. Their segmentation filters and reporting tools are also not the best. **What problems is Braze solving and how is that benefiting you?** Braze allows us to market to our customers via multiple channels and increase engagement and conversions. We are able to test, learn and improve our marketing strategy. ### 28. Braze Customer Experience Platform **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Braze?** I like that the Braze reps are always willing to help with questions about the platform and help with strategising the customer experience. **What do you dislike about Braze?** I would like the platform to dig a little deeper with insights, especially in terms of user behaviour beyond the engagement after a campaign. **Recommendations to others considering Braze:** The more you delve into the platform and use it, the easier it gets to create more sophisticated campaigns. **What problems is Braze solving and how is that benefiting you?** Braze is the connection point between our app and customers. I am able to send emails, push notifications, In-App notifications and build sophisticated campaigns around the content we wish to market to our audience. ### 29. I've used Braze to manage marketing campaigns. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2022 **What do you like best about Braze?** It's relatively easy to create segments, custom audiences, custom attributes, and run large scale A/B tests. **What do you dislike about Braze?** The cost of syncing new data has a relatively linear relationship with the volume of data. **What problems is Braze solving and how is that benefiting you?** Manage marketing communication. ### 30. Good, needs work **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Braze?** Seems exhaustive and comprehensive, for the industry pros. **What do you dislike about Braze?** As an email developer, I could use a better image library interface. The current Wordpress-style content library is too rudimentary, it needs better file management/sorting/arrange/delete/update interface. **Recommendations to others considering Braze:** I don't have enough information to make recommendations **What problems is Braze solving and how is that benefiting you?** Just moving along the production queue. ### 31. Tooling integrations are great, but need to target more granular audiences **Rating:** 3.0/5.0 stars **Reviewed by:** Jennifer R. | Growth / Nurture Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2019 **What do you like best about Braze?** Support at Braze is phenomenal at getting into the weeds of debugging issues and stepping into the shoes of our implementation. **What do you dislike about Braze?** There are a few drawbacks we face due to our company's technical implementation of Braze that prevent us from relying on Braze native assets and documentation to educate the company on how to effectively leverage the tool. Apart from the limitations tied to our technical implementation of Braze, we also experience a gap in the tool's usage when it comes to creating very unique audiences that require pairing multiple property combinations to one event that a user may take in any given digital funnel. **Recommendations to others considering Braze:** Know your data. You need to understand what data your company is tracking on digital clients, then you need to analyze that data in a visual report to digest it and understand where users are dropping off in the predefined funnel journeys and where there are opportunities for experimentation. **What problems is Braze solving and how is that benefiting you?** We are nurturing our digital clients at the right time in their digital journey based on our Segment instrumented data tracking a variety of user interactions on webpages and within product experiences. We are also able to analyze all Braze interaction events alongside our every day Segment data in Amplitude analyses. ### 32. Great one-stop shop but difficult to adopt in large company **Rating:** 3.0/5.0 stars **Reviewed by:** Lucia H. | Marketing Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2019 **What do you like best about Braze?** Braze is good at managing multiple campaigns simultaneously. It is easy to draft, start, stop, modify, restart, and archive campaigns — the interface is attractive and the campaign creation/management process is pretty intuitive. Collaboration is a strong feature although the dashboard can get messy when a large company holds a single account for dozens of different campaigns. Targeting options are very sophisticated. Braze uses both event and analytics data from our offerings to let us choose the exact cohort we want to hit. Delivery triggers are similar, but depending on instrumentation of the offering our delivery timing may not be optimal. (We rarely get this right on the first pass.) Braze has built-in analytics charts and statistics. We use them to get quick insights about campaigns, but feed the data into a third-party tool to understand the results in overall business contexts. Smaller shops may not need to do this, but it is essential when comparing and contrasting multiple data sources and analytics generators. Overall Braze has a lot of functionality and can serve as a one-stop shop for marketing automation, but because I work for a large company we have yet to fully adopt Braze as we have other tools that are better integrated with our existing systems and processes. **What do you dislike about Braze?** One limitation is that once campaigns are launched, Braze does not allow changing conversion events. They do this to maintain data integrity, but in many of our use cases, this does not make sense. However, it is still fairly simple to copy the campaign and then change the conversion event and relaunch. This does mean that we have to sum data to fully see results. **What problems is Braze solving and how is that benefiting you?** I am a demand gen marketer using Braze to nurture marketing prospects exclusively through in-app messages as we use a proprietary marketing automation tool to send emails. Due to the reporting issue stated above, we have yet to prove end-to-end business impact/effectiveness from our Braze campaigns, e.g. our Braze campaigns show strong "conversion" but we have yet to show that trial registrants are converting at a higher rate. ### 33. Great Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2018 **What do you like best about Braze?** I really like how easy it is to select the users you are sending the notifications to. **What do you dislike about Braze?** I don't like that you can't cancel a campaign after a certain time and it gets confusing when you are trying to send it to different time zones. **What problems is Braze solving and how is that benefiting you?** I like the organization and targeting that you are able to do with Braze ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+16%3A57%3A10+-0500&secure%5Bsession_id%5D=999c0bf3-179a-4457-a38b-4d444a3adff8&secure%5Btoken%5D=45c426bbd5de8e8a546ad79591d343d9299193b4fc9ccec05a515b1a1ade0f14&format=llm_user) ## Braze Integrations - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [ClickHouse](https://www.g2.com/products/clickhouse/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Domo](https://www.g2.com/products/domo/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lokalise](https://www.g2.com/products/lokalise/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Mention Me](https://www.g2.com/products/mention-me/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Nucleus](https://www.g2.com/products/nucleus-security-inc-nucleus/reviews) - [PAR Punchh](https://www.g2.com/products/par-punchh/reviews) - [Redpoint Customer Data Platform](https://www.g2.com/products/redpoint-customer-data-platform/reviews) - [Saleor Commerce](https://www.g2.com/products/saleor-commerce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Simon AI](https://www.g2.com/products/simon-ai/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tally](https://www.g2.com/products/tally-forms-tally/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Campaign Management** - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Sharing - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Revenue Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews)