# Top Free Social Media Management Tools

Check out our list of free Social Media Management Tools. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) to ensure you get the right product.

## View Free Social Media Management Tools

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our [scoring methodologies](https://research.g2.com/g2-scoring-methodologies).

**183** Social Media Management Products Available
View all [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

View all [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

### [Hootsuite](https://www.g2.com/products/hootsuite/reviews)

[By Hootsuite](https://www.g2.com/sellers/hootsuite)

[

(7,320)4.3 out of 5
](https://www.g2.com/products/hootsuite/reviews#reviews "Read Hootsuite Reviews")

Product Description

Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work

**Users:** Social Media Manager, Marketing Manager · **Industries:** Marketing and Advertising, Non-Profit Organization Management · **Market Segment:** 59% Small-Business, 29% Mid-Market

User SentimentHow are these determined?

Users like the ability to manage multiple social media accounts in one place, the ease of scheduling posts, and the comprehensive analytics tools that provide clear insights into engagement and performance. Reviewers mentioned issues with high pricing for advanced features, occasional account disconnections, and limitations in reporting features, as well as a need for more streamlined content approval workflows and faster customer support response times.

Year Founded
2008

HQ Location
Vancouver, BC

Company Website
https://hootsuite.com/

Twitter
@hootsuite

LinkedIn® Page
https://www.linkedin.com/company/288540/

### [Sprout Social](https://www.g2.com/products/sprout-social/reviews)

[By Sprout Social](https://www.g2.com/sellers/sprout-social)

[

(6,441)4.4 out of 5
](https://www.g2.com/products/sprout-social/reviews#reviews "Read Sprout Social Reviews")

Product Description

Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens

**Users:** Social Media Manager, Marketing Manager · **Industries:** Marketing and Advertising, Non-Profit Organization Management · **Market Segment:** 42% Small-Business, 35% Mid-Market

User SentimentHow are these determined?

Reviewers like the user-friendly interface, the ability to manage multiple social media accounts from one place, the robust analytics, and the AI tools built into it that help identify common themes and general metrics. Reviewers experienced difficulties in using the tool for early-stage planning, found the platform pricey compared to other tools, had issues with the multi-factor authentication process, and expressed dissatisfaction with the limited number of integrations.

Year Founded
2010

HQ Location
Chicago, IL

Company Website
https://sproutsocial.com

Twitter
@SproutSocial

LinkedIn® Page
https://www.linkedin.com/company/1175268/

Ownership
NASDAQ: SPT

Phone
+1-866-878-3231

[![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

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### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

[By HubSpot](https://www.g2.com/sellers/hubspot)

[

(14,843)4.4 out of 5
](https://www.g2.com/products/hubspot-marketing-hub/reviews#reviews "Read HubSpot Marketing Hub Reviews")

Product Description

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Valu

**Users:** Marketing Manager, Marketing Coordinator · **Industries:** Computer Software, Marketing and Advertising · **Market Segment:** 52% Small-Business, 41% Mid-Market

User SentimentHow are these determined?

Reviewers like the platform's ease of use, powerful automation, and the ability to streamline marketing campaigns, track results in real time, and keep all customer and marketing data connected. Users experienced issues with the cost, especially when scaling to higher tiers for advanced features, and found that some reporting tools and automation configurations can be complex and have a learning curve.

Year Founded
2006

HQ Location
Cambridge, Massachusetts, United States

Company Website
https://hubspot.com

Twitter
@HubSpot

LinkedIn® Page
https://www.linkedin.com/company/68529/

Ownership
NYSE:HUBS

Phone
+1.888.482.7768

### [Zoho Social](https://www.g2.com/products/zoho-social/reviews)

[By Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)

[

(2,932)4.6 out of 5
](https://www.g2.com/products/zoho-social/reviews#reviews "Read Zoho Social Reviews")

Product Description

Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—includi

**Users:** Owner, CEO · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 87% Small-Business, 10% Mid-Market

User SentimentHow are these determined?

Users like Zoho Social's ability to integrate with various social media platforms, its user-friendly interface, and its robust scheduling and analytics features, which save time and provide valuable insights. Users experienced issues with slow loading times, occasional broken connections, limitations on free plans, and a lack of certain features such as separate scheduling times for different platforms and more advanced editing options.

Year Founded
1996

HQ Location
Austin, TX

Company Website
https://www.zoho.com

Twitter
@Zoho

LinkedIn® Page
https://www.linkedin.com/company/38373/

Phone
+1 (888) 900-9646 

### [Loomly](https://www.g2.com/products/loomly/reviews)

[By Loomly](https://www.g2.com/sellers/loomly)

[

(1,795)4.6 out of 5
](https://www.g2.com/products/loomly/reviews#reviews "Read Loomly Reviews")

Product Description

Loomly is an easy-to-use social media management platform that helps you manage every aspect of your social media marketing strategy: - Manage your brand assets in Library. - Fuel your storytelling wi

**Users:** Owner, Marketing Manager · **Industries:** Marketing and Advertising, Non-Profit Organization Management · **Market Segment:** 84% Small-Business, 14% Mid-Market

User SentimentHow are these determined?

Reviewers like the intuitive interface, the ability to manage multiple accounts, the scheduling features, and the valuable content suggestions that Loomly provides, as well as the responsive customer service. Reviewers noted some issues with Loomly, such as occasional errors with the mobile app, inability to automatically post to Instagram, limitations in third-party integration, and discrepancies in analytics.

Year Founded
2015

HQ Location
Los Angeles, CA

Company Website
https://www.loomly.com

Twitter
@LoomlySocial

LinkedIn® Page
https://www.linkedin.com/company/18168825/

### [Simplified](https://www.g2.com/products/simplified/reviews)

[By Simplified](https://www.g2.com/sellers/simplified)

[

(5,008)4.6 out of 5
](https://www.g2.com/products/simplified/reviews#reviews "Read Simplified Reviews")

Product Description

Simplified is the one app to create, collaborate, and scale your marketing. Design, write marketing copy, create videos, collaborate, and publish to socials—all in the same place. Built for speed and

**Users:** Founder, CEO · **Industries:** Writing and Editing, Marketing and Advertising · **Market Segment:** 94% Small-Business, 4% Mid-Market

User SentimentHow are these determined?

Users frequently mention the convenience of having multiple marketing and content tools in one platform, the ease of initial setup, and the time-saving benefits of AI-powered content generation and scheduling features. Reviewers experienced issues with repetitive AI-generated content that requires editing, a slow editor for larger projects, limitations in the free tier, and challenges with the overall experience in slow internet connections.

Year Founded
2020

HQ Location
San Francisco, US

Company Website
https://simplified.co

Twitter
@sosimplified

LinkedIn® Page
https://www.linkedin.com/company/sosimplified/

### [Vista Social](https://www.g2.com/products/vista-social/reviews)

[By Vista Social LLC](https://www.g2.com/sellers/vista-social-llc)

[

(1,108)4.8 out of 5
](https://www.g2.com/products/vista-social/reviews#reviews "Read Vista Social Reviews")

Product Description

Vista Social is an enterprise-ready social media management platform built for teams that refuse to settle. Every channel, every workflow, every integration, powered by AI that works while you sleep.

**Users:** Social Media Manager, Founder · **Industries:** Marketing and Advertising, Health, Wellness and Fitness · **Market Segment:** 71% Small-Business, 26% Mid-Market

User SentimentHow are these determined?

Users like the unified inbox feature, the ability to schedule content smoothly, the ease of linking social media accounts, and the quick response from customer support. Users mentioned that the interface layout can be confusing at first, some advanced features may take time to learn, and the mobile experience could be improved.

Year Founded
2022

HQ Location
New York, US

Company Website
https://vistasocial.com

Twitter
@vistasocialapp

LinkedIn® Page
https://www.linkedin.com/company/vistasocial/

### [Planable](https://www.g2.com/products/planable/reviews)

[By SE Ranking](https://www.g2.com/sellers/se-ranking)

[

(1,063)4.6 out of 5
](https://www.g2.com/products/planable/reviews#reviews "Read Planable Reviews")

Product Description

Planable is a collaboration-first social media management platform built for agencies and multi-location brands. It brings planning, feedback, approvals, publishing, engagement, and reporting into one

**Users:** Owner, Founder · **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 95% Small-Business, 4% Mid-Market

User SentimentHow are these determined?

Reviewers like Planable's intuitive user interface, its ability to manage multiple clients and accounts, and the valuable approval feature that enhances client communication and feedback. Users mentioned occasional issues with the platform's speed, difficulties with the mobile app, and limitations in the monthly reports on organic growth and the ability to create and plan short-form content.

Year Founded
2012

HQ Location
Palo Alto, CA

Company Website
https://seranking.com

Twitter
@SERanking

LinkedIn® Page
https://www.linkedin.com/company/se-ranking/

### [Buffer](https://www.g2.com/products/buffer/reviews)

[By Buffer](https://www.g2.com/sellers/buffer)

[

(1,040)4.3 out of 5
](https://www.g2.com/products/buffer/reviews#reviews "Read Buffer Reviews")

Product Description

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Foun

**Users:** Marketing Manager, Owner · **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 70% Small-Business, 23% Mid-Market

User SentimentHow are these determined?

Reviewers appreciate Buffer's ease of use, affordability, and the ability to schedule posts across multiple platforms, which saves time and makes social media management more efficient. Reviewers noted issues with auto-posting, limited analytics, occasional post failures, and the lack of certain features such as AI caption generation and advanced analytics in the free plan.

Year Founded
2010

HQ Location
San Francisco, CA

Company Website
https://buffer.com

Twitter
@buffer

LinkedIn® Page
https://www.linkedin.com/company/1588266/

### [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews)

[By Sprinklr](https://www.g2.com/sellers/sprinklr)

[

(1,214)4.1 out of 5
](https://www.g2.com/products/sprinklr-social/reviews#reviews "Read Sprinklr Social Reviews")

Product Description

Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with

**Users:** Social Media Specialist, Social Media Manager · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 49% Enterprise, 29% Mid-Market

User SentimentHow are these determined?

Users frequently mention the platform's adaptability, robust analytics, AI features, and the ability to streamline social media management as key benefits. Users mentioned issues with the platform's interface being overwhelming for new users, occasional bugs affecting functionality, and a lack of intuitiveness in navigation and task execution.

Year Founded
2009

HQ Location
New York

Company Website
https://www.sprinklr.com

Twitter
@Sprinklr

LinkedIn® Page
https://www.linkedin.com/company/399351/

Ownership
NYSE: CXM

### [Agorapulse](https://www.g2.com/products/agorapulse/reviews)

[By Agorapulse](https://www.g2.com/sellers/agorapulse)

[

(973)4.5 out of 5
](https://www.g2.com/products/agorapulse/reviews#reviews "Read Agorapulse Reviews")

Product Description

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse supports Facebook, Twitter, Instagra

**Users:** Social Media Manager, Owner · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 70% Small-Business, 21% Mid-Market

 ![Ashley E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashley E.")
AE

As an agency with multiple clients, each with their own social profiles, we appreciate the inbox layout and how we can easily monitor the status of...[Read review](https://www.g2.com/products/agorapulse/reviews/agorapulse-review-4669814)

CH

The scheduling feature is easy to view for all of the platforms and companies I represent. It has NEVER failed on me. The team is helpful when I've...[Read review](https://www.g2.com/products/agorapulse/reviews/agorapulse-review-10641794)

Year Founded
2010

HQ Location
Paris

Company Website
https://agorapulse.com

Twitter
@AgoraPulse

LinkedIn® Page
https://www.linkedin.com/company/2679402/

### [Sendible](https://www.g2.com/products/sendible/reviews)

[By Sendible](https://www.g2.com/sellers/sendible)

[

(905)4.5 out of 5
](https://www.g2.com/products/sendible/reviews#reviews "Read Sendible Reviews")

Product Description

Sendible is the leading social media management platform for brands looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks togethe

**Users:** Owner, Founder · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 79% Small-Business, 16% Mid-Market

User SentimentHow are these determined?

Users frequently mention the ease of scheduling posts, the ability to post to multiple social accounts simultaneously, and the convenience of team collaboration and account grouping. Users mentioned recurring issues with LinkedIn integration, occasional post failures, confusing calendar view, and a desire for more functionality such as layouts for images, video creation, and tagging.

Year Founded
2009

HQ Location
London

Company Website
https://sendible.com

Twitter
@Sendible

LinkedIn® Page
https://www.linkedin.com/company/979781/

Phone
+1 646-569-9029

### [SocialPilot](https://www.g2.com/products/socialpilot/reviews)

[By SocialPilot](https://www.g2.com/sellers/socialpilot)

[

(846)4.5 out of 5
](https://www.g2.com/products/socialpilot/reviews#reviews "Read SocialPilot Reviews")

Product Description

SocialPilot is a social media management software used by marketing agencies, small businesses, and in-house marketing teams to schedule, manage, and analyze social media activity across multiple acco

**Users:** Owner, CEO · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 87% Small-Business, 12% Mid-Market

User SentimentHow are these determined?

Users frequently mention the convenience of scheduling posts in bulk, the ability to customize posts and schedules on different platforms, and the insightful analytics dashboard that provides performance data. Reviewers experienced limitations in reporting customization, the need for manual photo updates, and a lack of deep social media functionalities such as sentiment analysis.

Year Founded
2014

HQ Location
Lewes, Delaware

Company Website
https://socialpilot.co

Twitter
@socialpilot\_co

LinkedIn® Page
https://www.linkedin.com/company/3667747/

### [Birdeye](https://www.g2.com/products/birdeye/reviews)

[By Birdeye](https://www.g2.com/sellers/birdeye)

[

(4,120)4.7 out of 5
](https://www.g2.com/products/birdeye/reviews#reviews "Read Birdeye Reviews")

Product Description

Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI cowork

**Users:** Owner, Marketing Manager · **Industries:** Hospital & Health Care, Real Estate · **Market Segment:** 48% Small-Business, 34% Mid-Market

User SentimentHow are these determined?

Reviewers frequently mention the user-friendly interface, the helpful and proactive team, the easy setup process, the ability to reply on multiple platforms, and the seamless customer review integration. Users experienced issues such as missing features like uploading documents and videos to survey responses, lack of notifications for new reviews, the need for a Gmail or Facebook account to leave a review, and occasional glitches.

Year Founded
2012

HQ Location
Palo Alto, CA

Company Website
https://www.birdeye.com

Twitter
@BirdEye\_

LinkedIn® Page
https://www.linkedin.com/company/2837064/

### [Publer](https://www.g2.com/products/publer/reviews)

[By Kalemi Code](https://www.g2.com/sellers/kalemi-code-7384e971-047d-4ce8-9e4e-427a9465404e)

[

(516)4.7 out of 5
](https://www.g2.com/products/publer/reviews#reviews "Read Publer Reviews")

Product Description

Schedule. Collaborate. Analyze. Publer is a virtual Superhero that allows you to collaborate, schedule & analyze your posts for Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google M

**Users:** Owner, CEO · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 96% Small-Business, 4% Mid-Market

User SentimentHow are these determined?

Users frequently mention the clean, intuitive interface, time-saving features, and responsive customer support as key benefits of using Publer. Users experienced limitations with the mobile app, occasional overwhelming interface, and a desire for more advanced analytics and reporting options.

Year Founded
2017

HQ Location
Tirana, Tirana

Company Website
https://kalemicode.com

Twitter
@KalemiCode

LinkedIn® Page
https://www.linkedin.com/company/18043735/

Ownership
Private

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