Top Free Social Media Management Software

Check out our list of free Social Media Management Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Social Media Management Software to ensure you get the right product.

Top 10 Free Social Media Management Software in 2021

  • Hootsuite
  • HubSpot Marketing Hub
  • Zoho Social
  • Sprout Social
  • Buffer
  • Sendible
  • Agorapulse
  • Loomly
  • eclincher
  • Fanbooster

View Free Social Media Management Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
(2,980)4.1 out of 5
Optimized for quick response
Entry Level Price:$49* / month

Hootsuite is the global leader in social media management. With over 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social selling, social customer care, and social media management empowers organizations to strategically grow their brands, businesses, and customer relationships with social. Hootsuite Academy, the industry-lea

Rohit T.
RT
You can schedule posts on various social media platforms like Facebook, Instagram, Twitter and Linkedin. You can also schedule posts on Wordpress... Read review
Agencia C.
AC
Free accounts for small and medium-sized businesses. Read review
(6,528)4.4 out of 5
Optimized for quick response
Entry Level Price:$0

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attra

Rahul P.
RP
UI is clean and simple to use. List features solve all the worries. Read review
Diana B.
DB
HubSpot Marketing Hub gives me the ability to interact with the sales team (using the Sales Hub) and with clients with transparency and ease. It is... Read review
(2,092)4.6 out of 5
Entry Level Price:Free

Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by over 40 Million users. It includes a powerful set of features—such as, the Publishing Calendar, Bulk Scheduler, and Repeat Post—to empower you with all the social media publishing tools that your business needs. The monitoring capabilities help you track releva

Vivek K. S.
VS
AI suggestion to schedule a post and browser plugin Read review
UF
One stop solution to handle my social media presence with ease, no need for subscribing to any other tool if you have ZOHO Social. I personally... Read review
(1,418)4.3 out of 5
Entry Level Price:$99 month per user

Sprout Social’s all-in-one social management solution empowers our customers to do more with their social media strategy. Better connect with audiences, streamline publishing workflows, collaborate in real time and turn social data into meaningful insights—at scale.

JH
We love using the Smart Inbox feature! It allows us to closely monitor all messages and comments in one location. And having multiple campuses and... Read review
Zach M.
ZM
The user experience is well designed, adding additional profiles is a snap, and the interface and speed far outstrips every competitor I've ever... Read review
(823)4.3 out of 5
Entry Level Price:$0 per month

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. We have a suite of products for publishing, engagement, analytics, and team collaboration (Publish, Reply, and Analyze). Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively. Buffer is a team of real people, aligned

Andrew W.
AW
Buffer lets me post to both my Facebook & Twitter accounts with the same content saving me a lot of duplicating of work. Read review
Tigran K.
TK
Buffer is a great package of social media management tools that rocks a great design and is very consistent with it's support and improvements over... Read review
(695)4.5 out of 5
Optimized for quick response
Entry Level Price:$29 / month

Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, lead gen

Rob F.
RF
Sendible allows me to schedule social media posts of different types across multiple platforms with a built in approval process. Read review
Jenna L.
JL
I like the interface and the functions it offers for LinkedIn and Instagram. The language support is also very useful and I can write and publish... Read review
(611)4.5 out of 5
Optimized for quick response
Entry Level Price:$99 / month

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse currently supports Facebook, Twitter, Instagram, LinkedIn, and YouTube. Here are six features that customers love most about Agorapulse: 1 - Unified social inbox lets you easily manage all your incoming social media messages, comments, and reviews in one place. 2 - Intuitive publishing allows you to plan, collaborate, and schedule c

Catharine K.
CK
My favorite part of Agorapulse is how easy it is to create one post and customize it for four different platforms. I also love the inbox that helps... Read review
AT
Great price performance ratio, amazing to be able to keep track of comments and messages across platforms, insights tool invaluable. Read review
(543)4.6 out of 5

Loomly is the Brand Success Platform that helps marketing teams manage every aspect of their communication on social media: - Manage your brand assets in Library. - Fuel your storytelling with Post Ideas. - Polish your content with Post Optimization Tips. - Control your brand messaging with Post Mockups & Approval Workflows. - Reach your audience with Native Scheduling, Post Targeting & Sponsoring (Social Ads Manager coming soon). - Engage with your community through Interactions. - Meas

AL
It is easy to use. I like the organization of calendars and the ability to organize multiple calendars. Read review
LB
Extremely easy to keep a large team and dozens of client accounts organized. The features are extremely thoughtful and helpful. The price is very... Read review
(294)4.7 out of 5
Entry Level Price:$59 Monthly

eclincher platform is built for companies who are looking for an intuitive yet powerful solution to manage their brand reach, reputation and growth online. Popular features include: suggested content & free media assets, live inbox to interact across all channels / message types, post editing, scheduler & visual calendar, post boost, monitoring with live feeds, smart queues & auto posting, analytics & reports, team collaboration & workflows, mobile app. And, a 24/7 support th

Pavel G.
PG
It is very simple to use yet very comprehensive at the same time.You can schedule your post, review them, you can inspect your competitors. I... Read review
Jagur K.
JK
eclincher provides the most bang for your buck. The features and tools offered by eclincher are phenomenal compared to other social media... Read review
(306)4.5 out of 5
Entry Level Price:$49 per month

Fanbooster is part of the Traject suite of digital marketing tools built for agencies, enterprises, and in-house marketers. Featuring advanced scheduling, social monitoring, sophisticated analytics, one-click reporting, and more — Fanbooster by Traject helps you manage social media for your business or for your clients. Get started by signing up for a 14-day free trial today!

Zach G.
ZG
Social Media Manager tools are often terrible. They have one piece of the puzzle, but are missing an other. They are broken, super expensive, or... Read review
JM
Traject Social is a program which puts our company in the map, by directing all customers to our end. Read review
(279)4.6 out of 5
Entry Level Price:$8.25 /month

Powerful content marketing and social media management platform for publishers, brands, agencies, and startups who want to share the best content consistently and increase their reach. ContentStudio has all the tools you need to centralize your content marketing operations for all of your social and blogging channels. Finally, there's a tool that helps you discover trending content, plan & collaborate with your team/clients, schedule content, create white-label reports with meaningful ana

Raghav S.
RS
Dashboard and content discovery. Ability to repost blogs with custom titles. Ability to post to blogs and social profiles. Also has google my... Read review
Luke D.
LD
How quick it is to set up, how easy it is to use, the price and their customer service team. Read review
(261)4.7 out of 5
Entry Level Price:0 8

Free system for managing social networks and messaging apps. Distinctive features from other services for scheduled posting: the freemium model, the lack of tariff plans and a fundamentally new approach to values for users. With no time limits or limits on the number of users.

Jennifer D.
JD
Using POSTOPLAN I can manage all of my social networks altogether at the same time. No need for me to access each network separately which... Read review
Mishel M.
MM
POSTOPLAN is the best tool for managing social networks and messaging apps. I have been using this tool a lot and think that this is the best you... Read review
(170)4.7 out of 5
Optimized for quick response

Statusbrew is a Social Media Management platform that enables everyone to discover and engage with their audiences. Trusted by over 16 million users worldwide, Statusbrew bridges the gap between businesses and customers while making it convenient for Enterprises, Agencies, SMBs & Individuals of every scale to be most efficient with their Social Media Management. Stay in full control of all your social profiles on Twitter, Instagram, Facebook and LinkedIn with the complete suite of Social Me

Sudhir S.
SS
Checking analytics of social media is easier than ever before. I really like how all the likes, comments, mentions or impressions for each post on... Read review
SS
Statusbrew is the best social media suite for me. Earlier, it used to take me days to schedule all of the social content for the multiple brands I... Read review
(123)4.8 out of 5

The perfect tool for presenting social media content to clients. HeyOrca is an online social media planner built for marketing agencies to cut delays in client approvals and eliminate redundant tasks. Why HeyOrca? 1. Streamline Client Approvals 2. Manage All Clients in One Place Key Features - Accounts Organization - Social Media Planning - Internal Collaboration - Client Approvals - Direct Publishing - Performance Analytics Imagine social media approvals without spreadsheets. Visit us at w

Kyle R.
KR
The main thing that I really like best from Heyorca is the way that they have understood and simplified the whole process of creating social... Read review
Theresa M.
TM
I love the fact that HeyOrca is easy to use and understand. Scheduling social posts is quick and intuitive which makes my life a breeze. I like... Read review

Planable is the command center of social media campaigns, bringing all of your people and content in the same place. It's a platform that allows agencies, social media managers, freelancers, marketing and communication teams worldwide to create social media campaigns and exchange feedback in the most visual way. We built Planable to bring team members, clients and social content on the same page for better, faster brand storytelling. As of now with Planable you can have: - Your social conte

Craig B.
CB
I like the layout, the stock gif, and photos, and easy of collaborating. Read review
CT
After researching every social media platform for posting, scheduling, editing, and a layout that looks amazing and shows your entire post and... Read review
(149)4.3 out of 5
Optimized for quick response
Entry Level Price:$0 per month

Vendasta provides an end-to-end ecommerce platform to 40,000+ partners who sell digital products and services to more than four million small and medium businesses (SMBs) worldwide. These partners include marketing agencies, independent software vendors (ISVs), and media companies. The Vendasta Platform allows these groups to easily adopt new solutions from a marketplace of cloud-based technologies that they can sell under their own brand to their SMB customers. The platform provides AI-driven

Scott T.
ST
The concept is great until you look under the 'hood'. They seem to have a wide variety of products/services, but that's where the positives end. Read review
AM
Wide range of products and seamless brand integration (as long as you pay for it). Read review
(111)4.4 out of 5
Entry Level Price:$30 Per Month

SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach. 1) You can connect over 9 social media networks like Facebook, Twitter, Instagram, Google My Business, LinkedIn, Pinterest, Tumblr, TikTok and VK with SocialPilot. 2) Share as many as 500 posts and connect over 100 profiles with just one SocialPilot account. 3) Manage your social media conversatio

JR
I have tried and researched a lot of websites that perform the services that SocialPilot does and I can say without question that SocialPilot is by... Read review
UE
SocialPilot is one of the best marketing and social network programming solutions that I have used in a long time and it has many positive points... Read review
(109)4.4 out of 5
Entry Level Price:9.99 per month

Tailwind is the complete Pinterest & Instagram marketing toolkit for bloggers, eCommerce and other businesses of all sizes. Schedule posts at the best times, create beautiful pins faster than ever, discover content, monitor conversations, amplify your reach, and measure results all with one tool.

Brennan B.
BB
I love that it allows me to be extremely active on Pinterest without the time commitment & constant use of the platform. I love pinning multiple... Read review
Paige R.
PR
Super easy, efficient and improves stats Read review
(102)4.6 out of 5
Entry Level Price:$49 monthly

PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. With our intelligent products, you can easily distribute editable content, schedule it based on AI, manage multiple clients or locations, run local ads, and stay on top of the results.

CA
We never got that far. We signed up for the trial and but it didnt' have enough socials for a trial, so we thought we'd sign up for the solo... Read review
Dr. Corrie Jonn B.
DB
My customer service rep, Hanna, is responsive and always works to help me out. There were a couple of times when I struggled to get the features to... Read review
(1,141)4.5 out of 5
Entry Level Price:$0

Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

LW
The training SEMrush provides is awesome and all of their tools are very easy to use Read review
AR
SEO analytics is the best part of the product. Amount of information they can provide in enormous. You still have to know how to use this data and... Read review
(170)4.2 out of 5

Clarabridge Engage, formerly CX Social, enables brands to provide the best customer experience possible by listening, connecting, engaging and helping their customers via digital and social channels. By ingesting data from sources such as Facebook, Twitter, Instagram, SMS, Email, WeChat, forums, blogs, and messaging apps like WhatsApp, Engage analyzes conversations using Clarabridge’s best-in-class text analytics engine. With Engage, companies can leverage a single solution to read and respond t

Joe H.
JH
The reporting and analytics platform were great with accessing key metrics and making it relate to specific campaigns. Read review
AT
It's very user friendly management software for social media with more than expected features in it. Read review
(79)3.9 out of 5
Entry Level Price:$0 month

Crowdfire is the super smart Social Media Manager that’s helping you grow online everyday. Save tons of time by managing all your social accounts from one place. Let Crowdfire do the hard work of finding and sharing content, so you have more time to focus on things you do best! Crowdfire works with Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, Wordpress, Etsy, Shopify, Medium, 500px, Vimeo and many more platforms. What can Crowdfire do for you? - Analyse your Social accounts, do

Brittany N.
BN
I love that CrowdFire helps you automate the repetitive tasks involved in steadily growing a following on social media. It also finds relevant... Read review
(87)4.6 out of 5

Onlypult is a platform to work with social media that allows to manage multiple accounts, post photos and videos instantly and on the day and at the time you want. Using Onlypult you can also work with comments.

Fery H.
FH
I use Onlypult to schedule my client's posts and to make monthly reports. I love that you can now schedule stories with location stickers and... Read review
KM
On their basic paid account you can have up to 3 accounts which is exactly what I need. I have 2 different business instagrams and a personal... Read review
(113)4.2 out of 5
Entry Level Price:from $200 per Month

Socialbakers is the first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest dataset in the industry and advanced tools for easy and successful top of the funnel marketing: Content Intelligence Create content that gets people talking by analyzing engagement across social. From content creation to execution - work smarter and faster. Social Media Management Use AI to optimize how you manage social media. Find the right influenc

Ashley P.
AP
The influencer tool is pretty awesome when it comes to identifying new influencers, or as we like to use it for, rating and grading current... Read review
UH
I like how you can try Socialbakers out before purchasing the software, as it is a great tool for social media research and information. I like how... Read review
(73)4.9 out of 5

The world’s most important companies use Dash Hudson to create and share photos and videos that people care about. Dash Hudson takes it to the next level by empowering brands to predict the performance of photos and videos, analyze trends, and accelerate brand growth across key visual marketing and e-commerce channels.

UE
Ease of use ++ intuitive learning, and competitive reporting Read review
AC
Auto-publishing, UGC mgmt, influencer tracking, on-site galleries. Love the webinars as well, always walk away learning more than I expected to! Read review
(68)4.8 out of 5
Entry Level Price:49€ per month

Social media planner Kontentino enables marketing teams to seamlessly collaborate when creating and approving social media content/ads. Kontentino saves 40% of the time spent on operational tasks. As a significant result, the quality of content improves and mistakes or fails are avoided when publishing social content/ads. Moreover, the analytics section puts data in context so social media managers are able to better understand the performance of the posts/ads when reporting to clients.

UM
The scheduling process to various social media networks is really easy. It saves a lot of energy on unnecessary tasks. Read review
Pedro Pablo B.
PB
Is great to manage all the publications and ask your clients for approval or to write coments. Es genial para conseguir que el cliente apruebe o... Read review
(67)4.2 out of 5
Entry Level Price:$9.99 per month

Commun.it - Community Management for Twitter that Makes a Difference! Commun.it dramatically improve the way you build relationships and discover leads on Twitter! It helps you to build meaningful, personal relationships through social media while focusing on your highest-value relationships (influencers, supporters, most engaged members,promising new leads...). This helps you to grow engagements, discover new leads and influential followers and build real connections that help you reach your

Marc M.
MM
Commun .it is the best overall Twitter management tool that I have used. Not only is the Free account worth using but probably the best free... Read review
Shawn V.
SV
Commun.it has got.it! Although initially their platform can be confusing...given the complexity available depending on your membership level and... Read review
(46)4.8 out of 5

SocialBee offers Social Media Management Tools, Training, and Teams to help you get More Leads with Less Effort. Today we're happy to have 17K+ App Customers and over 1M posts being shared per month through our App. We're here to help you put your Social Media on autopilot, saving you up to 10 hours per week. Let's #BeeBetter, together!

Caroline L.
CL
I'm really happy with the Social Bee Concierge service - the style of posts is spot on, the quality is excellent and I’m getting lots of engagement... Read review
Andrew B.
AB
I didn't believe anyone could make a Social App that didn't need to be fed like a baby. But — SocialBee has proved me wrong. I was losing so much... Read review
(138)4.5 out of 5
Entry Level Price:$0 0 Custom Custom

Centralize your social strategy. CoSchedule's Social Organizer is social media management software to plan, publish, automate, engage, and measure. Social Organizer gives you the tools to: - Reduce the repetitive busywork of social media. Templatize your social schedule to create and publish more messages in less time. - Automatically set it and forget it. Intelligently share messages at the perfect time to increase reach and engagement. - Monitor social conversations. Connect with your audie

Tosha S.
TS
I like that you can manage your marketing from a single dashboard! Read review
Casey P.
CP
I’ve used CoSchedule for a good while now, and for someone who works like a mad scientist with scraps of paper and notes all over the place,... Read review
(44)4.4 out of 5
Entry Level Price:$49 per month

MeetEdgar is the premier social media management tool for small businesses and entrepreneurs. MeetEdgar provides an effective way of scheduling and organizing content to automate publishing. With our automation features, we automatically generate social media updates for your content and post them even when you get to the end of your content queue. The time has finally come and we’re so excited to share that MeetEdgar now supports Instagram! Starting today, users can now schedule content in the

AH
Edgar allows us to keep our best content in a queue and makes it so simple to share others' content as well. Read review
AC
Edgar is extremely easy to use, and allows you to plan a social media posting schedule that is complex in nature due to the varying channels within... Read review

Learn More About Social Media Management Software

What is Social Media Management Software?

Social networks may have begun as platforms for personal connections, but today, social media profiles are necessary for businesses. As both customer resources and marketing tools, social networks have the capacity to touch thousands (or millions) of users in your target audience with timely, high-quality content.

If you sell a good or service, especially with consumer-facing brands, then well-maintained social profiles are all but required to legitimize your business in the eyes of your audience. It can be a tall order on top of your countless other tasks, especially as these social channels continue to evolve. Social media management platforms are designed to simplify the process and maximize the returns.

A complete social media strategy will require your marketing team or social media marketers to stay on top of multiple communities, respond to customer posts or comments, and produce a steady stream of posts that are unique to each platform but tied to similar announcements, deals, and so on. Management tools like those in this category provide a centralized "mission control" for your chosen social networks, consolidating the myriad tasks involved with overseeing social profiles for efficient, convenient execution. Rather than logging into your social platforms individually, you can use these tools to manage all your accounts, interact with followers, and collect valuable insights into your social media marketing strategy—all from a single location. So long as social networks maintain their relevance, social media management platforms will grow even more commonplace in professional settings across the world.

Key Benefits of Social Media Management Software

  • Manage multiple types of social media accounts
  • Collect data from your customer base and social media following
  • Efficiently respond to criticism or complaints
  • Track brand competition
  • Gain insights on customer behavior and satisfaction


Why Use Social Media Management Software?

Social networks are a tool unlike anything to come before them, in terms of how we interact with brands and with each other. In a matter of seconds, you can use social networks to promote your business, interact directly with people around the world, respond to customer issues or questions, and define your brand through visual and written content, among other things. From marketing to customer service to sales, the right management platform can benefit your business by optimizing your social presence and capitalizing on the true potential of the medium.

Each tool in this software space is uniquely built to address your social media activity with features like automated posts and a unified social inbox. There are a few primary features associated with these platforms and buying considerations related to the intended use of these products within your company to have the best social media management possible.

Monitoring capabilities — Social media management tools can be complemented by native monitoring tools or integrate with social media monitoring software. It is likely that your company has multiple social media accounts across different platforms. Cross-channel monitoring features allow you to simultaneously track activity from all of your accounts. This increases efficiency, improves notifications and response times, and collects data into a centralized place.

Integration — Social media management tools collect data that can be incorporated with other programs such as CRM software, or customer relationship management software. This allows you to see data about customer behavior overall and customer behavior specific to social media, which can help you further understand customer motivations and how to improve customer satisfaction rates. Some companies choose to integrate their social media management software with third-party customer service products in order to improve their support system and inquiry management.

Analytics — Following the implementation of your social media management software tool, you will begin receiving large amounts of data that will require analysis. Find a product that integrates with social analytics software or collect and analyze data such as satisfaction scores, customer demographics, incident response and handling times, and social media presence statistics. You may also want a product that has the capability to visualize your data in an organized report. Having access to many types of data allows you to accurately analyze the effectiveness of your social media strategy.

Reputation management — Social media management tools often offer features that help analyze your reputation and market presence on social media platforms such as brand competition monitoring, employee tracking, and alerts and notifications. It is essential to use your software to monitor alerts of social media mentions and conversations related to your company in order to engage with customers and respond to criticism.

Filtering — Customers differ depending on location, age, and other demographics. Therefore, it is important to analyze groups of customers in relation to their demographics. This allows your staff to further understand the needs and motivations of the customer base and respond to any incidents accordingly. Select a product that offers the capability to filter data and results depending on demographics.


Who Uses Social Media Management Software?

The position of social media manager naturally resulted from the popularity and importance of social profiles as they relate to business matters. Designated social media specialists, as part of a larger marketing team, are perhaps the most prevalent use case for the products in this category. These positions will continue their upward trend and become a staple of more and more businesses and industries.

In cases where a company has yet to flesh out a social media marketing role or department, the digital marketing team is the most likely to adopt this technology. Digital marketing and social media go hand in hand, and increasingly the lines are blurring between a strong social presence and other forms of brand communication. Any promotional campaigns, company announcements, or branding efforts are likely to involve posts on one or more social networks. Basic updates to contact information, logos, or branding require attention to detail on any and all social media profiles. Marketing departments, community managers, office managers—and in the smallest businesses, even managers or CEOs—can take advantage of this software to oversee the organization’s complete social presence and maximize engagement with past, present, and future customers.


Social Media Management Software Features

Social media management tools help users manage and automate processes related to social media accounts across a variety of platforms. These tools provide a number of features to simplify social media practices by organizing content, scheduling actions, planning campaigns, and archiving posts.

Managing multiple accounts — This may seem obvious, but the overwhelming majority of social media management product reviewers said managing multiple accounts was the largest business problem solved. These tools allow users to consolidate accounts across multiple platforms into a single, centralized location where dashboards will display information and allow users to post to one or many accounts. The tools often provide administrative features to assure your account information is up to date, profiles are fully customized, and campaigns are organized.

Centralized social accounts can simplify efforts to outpace the ever-evolving social media market. When new platforms become relevant, many social media management products will adapt and integrate. This helps users stay ahead of the curve when working tirelessly to increase brand awareness and customer engagement through social media practices. It is also significantly simpler to navigate through and manage accounts when posting on behalf of clients or separate company departments.

Scheduling and automating social activity — Users repeatedly mentioned the benefits of scheduling multiple social media campaigns through one medium. Social media management software gives users the ability to schedule posts months in advance. When social media managers have surplus content, they can schedule posts accordingly to ensure they share as much content as possible.

Users can also maximize social reach through best practices. They can identify optimal times of day and days of the week, then schedule posts accordingly. Teams can plan in advance to publish timely posts related to holidays and events. Some teams may publish a weekly summary or monthly update. Social media management tools give users the ability to schedule timely posts, increasing relevance, awareness, and interaction.

Engaging with customers on social media — The simplified process of publishing content has given users increased time to engage with customers, according to reviewers. When users spend less time planning and scheduling social media posts, they are able to focus more on interaction. Many reviewers connected their improved social engagement to growth and brand awareness. Users said their increased engagement connected directly to producing a more active community.

Many social media management platforms provide users with alerts when customers engage with their content. This eases the process of responding to negative reviews, thanking people for positive feedback, and assisting with technical support. Companies can use negative customer experience stories to improve their own product and improve that specific person’s experience. Positive feedback can be captured, shared, or retweeted as free marketing content. Social media is also often one of the first mediums by which people attempt to contact companies. Social media management tools allow companies to respond more quickly and often.

Reporting relevant data — Another benefit of social media management software is the ability to create reports that analyze best practices. Not all products contain reporting and social analytics features, but ones that do save users a significant amount of time that would otherwise be spent analyzing effectiveness. Depending on the product’s reporting features, users can analyze specific variables such as demographics, locations, and trends.

Reporting tools can also be used to produce content for demonstrations with teammates, partners, or prospective clients. Companies can demonstrate empirical evidence to explain their social media practices and their effectiveness. Reports can show trends over time and which variables had the most significant impact. Many tools can often archive content as well to create a database of existing content, prior posts, and past campaigns.

Social Marketing Features

Social ads — Amplify brand and community stories, reach customers by social profile and activity, and optimize social ad campaigns in real time.

Social sharing — Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Social campaigns — Schedule automated posts to one or more social accounts, use or integrate with URL shortening services, and measure likes, comments, replies, and retweets.

Social engagement — Social apps including polls, sweepstakes, and referral programs can enhance audience engagement on your website, landing pages, Facebook pages, and emails.

Social analytics — Uncovers customer sentiment and identifies trends to better accommodate customers.