# Best Social Media Analytics Software

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product.

To qualify for inclusion in the Social Media Analytics category, a product must be able to:

- Create business goals that can be measured with data indicators
- Provide tracking and sharing data
- Evaluate audience size, engagement, and demographics
- Aggregate social media statistics
- Compare data from individual campaigns, posts, or pages





## Category Overview

**Total Products under this Category:** 308


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 60,700+ Authentic Reviews
- 308+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Social Media Analytics Software At A Glance

- **Leader:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews)
- **Highest Performer:** [Cloud Campaign](https://www.g2.com/products/cloud-campaign/reviews)
- **Easiest to Use:** [Vista Social](https://www.g2.com/products/vista-social/reviews)
- **Top Trending:** [Vista Social](https://www.g2.com/products/vista-social/reviews)
- **Best Free Software:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews)


---

**Sponsored**

### SocialPilot

SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach. 1) You can connect over 9 social media networks like Facebook, Twitter, Instagram, Google My Business, LinkedIn, Pinterest, Tumblr, TikTok and VK with SocialPilot. 2) Share as many as 500 posts and connect over 100 profiles with just one SocialPilot account. 3) Manage your social media conversations with Social Inbox. 4) Add up to 10 team members in your SocialPilot account to delegate sharing and scheduling with the Team Collaboration feature. 5) Schedule 100s' of posts at a time uploading a CSV with the Bulk Scheduling feature. 6) Create customized posts for individual social accounts at a time and also mention other Facebook and Twitter profiles for more engagement. 7) Analyze your social media marketing activities with easy to understand Social Media Analytics and Reporting. 8) Have a look on when and what you have scheduled visually with the Social Media Calendar. 9) Never stay out of new content ideas, curate content suggestions and save them as drafts for later use. Add Curated Content and RSS Feeds for a never-ending queue. 10) Wait no more for your client's social media account credentials - just invite them and manage their social accounts effortlessly with the Client Management feature. 11) Create your own customized branded domains for more visibility and recognition with the URL Shorteners SocialPilot provides and get rid of long, unwanted, ugly-looking URLs. 12) Boost your Facebook posts right when you are scheduling it. And so much more... under one roof! There's a free 14-day trial\* to test it out yourself :) \*no credit card details required



[Try for Free](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=240&secure%5Bdisplayable_resource_id%5D=234&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=234&secure%5Bplacement_resource_ids%5D%5B%5D=235&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=15108&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics&secure%5Btoken%5D=2c87f58d6fbbee0ab844db65769c915feaf6e18d2eb62dfc81676f932f566cec&secure%5Burl%5D=https%3A%2F%2Fwww.socialpilot.co%2Flp-socialpilot-social-media-management-tool%3Futm_source%3DG2%26utm_medium%3Dcpc&secure%5Burl_type%5D=free_trial)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Sprout Social](https://www.g2.com/products/sprout-social/reviews)
  Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to 30,000+ organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies like social listening, customer care, crisis management, influencer marketing, employee advocacy, and more. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and maximizing audience reach. Social Listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. Sprout AI turns real-time signals into performance-driving intelligence, fueling your team to work smarter, think bigger and show the world what social media can do for business. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 2,500+ reviews and a #1 placement in 40 G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Campbell's, UNICEF, Canva and HP


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 6,343

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Attribution:** 7.0/10 (Category avg: 7.9/10)
- **Scalability:** 8.5/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.1/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social)
- **Company Website:** https://sproutsocial.com
- **Year Founded:** 2010
- **HQ Location:** Chicago, IL
- **Twitter:** @SproutSocial (116,369 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1175268/ (1,795 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Manager, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management
  - **Company Size:** 42% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1873 reviews)
- Post Scheduling (1233 reviews)
- Scheduling (1191 reviews)
- Analytics (1045 reviews)
- Centralized Management (953 reviews)

**Cons:**

- Missing Features (749 reviews)
- Limited Features (548 reviews)
- Improvement Needed (470 reviews)
- Expensive (469 reviews)
- High Pricing (415 reviews)

  ### 2. [Hootsuite](https://www.g2.com/products/hootsuite/reviews)
  Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 6,962

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Attribution:** 7.4/10 (Category avg: 7.9/10)
- **Scalability:** 8.4/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.1/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite)
- **Company Website:** https://hootsuite.com/
- **Year Founded:** 2008
- **HQ Location:** Vancouver, BC
- **Twitter:** @hootsuite (6,175,579 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/288540/ (1,696 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Social Media Manager
  - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management
  - **Company Size:** 59% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Post Scheduling (1585 reviews)
- Ease of Use (1454 reviews)
- Scheduling (1400 reviews)
- Centralized Management (1084 reviews)
- Scheduling Posts (1036 reviews)

**Cons:**

- Limited Features (483 reviews)
- Missing Features (459 reviews)
- Expensive (454 reviews)
- High Pricing (434 reviews)
- Posting Issues (370 reviews)

  ### 3. [Zoho Social](https://www.g2.com/products/zoho-social/reviews)
  Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—including direct messages, comments, and mentions—across multiple channels, monitor keywords, competitors, and hashtags, generate reports, and more—all from a single platform. Supported channels: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram. Key Features: Scheduling & publishing for seamless content planning Unified conversation management to stay on top of messages and interactions Social media analytics for data-driven insights A social media calendar to visualize and organize posts Team collaboration for effortless workflow management Zia, Zoho’s in-house AI, for generating content, hashtags, captions, and more Available as both a web and mobile app, Zoho Social ensures you can manage your social media anytime, anywhere. It offers four editions for businesses and two for agencies—explore our detailed pricing and plans to find the best fit. A free edition and a free trial are also available to help you get started with ease. Seamless Integrations: Zoho Social connects with Zoho CRM for sales and Zoho Desk for customer support, streamlining your business operations. About Zoho: Zoho Social is a product of Zoho Corporation Private Limited, a company with over 27 years of experience in building business software. Zoho offers a suite of 50+ applications covering sales, marketing, customer support, finance, collaboration, workplace productivity, messaging, security, development, and more. With 100 million+ customers worldwide, Zoho is committed to privacy, transparency, and delivering software that businesses can trust.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 2,804

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Attribution:** 8.5/10 (Category avg: 7.9/10)
- **Scalability:** 8.8/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.5/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,251 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 87% Small-Business, 10% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (142 reviews)
- Post Scheduling (101 reviews)
- Centralized Management (98 reviews)
- Multi-platform (88 reviews)
- Easy Setup (80 reviews)

**Cons:**

- Missing Features (45 reviews)
- Expensive (24 reviews)
- Improvement Needed (24 reviews)
- Limited Features (21 reviews)
- Social Media Limitations (20 reviews)

  ### 4. [SOCi](https://www.g2.com/products/soci/reviews)
  SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 3,917

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Attribution:** 8.0/10 (Category avg: 7.9/10)
- **Scalability:** 8.5/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.2/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [SOCi](https://www.g2.com/sellers/soci)
- **Company Website:** https://www.soci.ai/
- **Year Founded:** 2012
- **HQ Location:** San Diego, California
- **LinkedIn® Page:** https://www.linkedin.com/company/soci-inc-/ (632 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Property Manager
  - **Top Industries:** Real Estate, Marketing and Advertising
  - **Company Size:** 51% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1212 reviews)
- Post Scheduling (808 reviews)
- Scheduling Posts (653 reviews)
- Centralized Management (645 reviews)
- Scheduling (633 reviews)

**Cons:**

- Missing Features (301 reviews)
- Posting Issues (275 reviews)
- Limited Features (237 reviews)
- Learning Curve (205 reviews)
- Improvement Needed (185 reviews)

  ### 5. [Semrush](https://www.g2.com/products/semrush/reviews)
  Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 3,252

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Attribution:** 8.3/10 (Category avg: 7.9/10)
- **Scalability:** 8.7/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.4/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Semrush](https://www.g2.com/sellers/semrush)
- **Company Website:** https://www.semrush.com
- **Year Founded:** 2008
- **HQ Location:** Boston, MA
- **Twitter:** @semrush (309,632 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2821922/ (2,310 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 62% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Features (798 reviews)
- Ease of Use (780 reviews)
- Keyword Research (718 reviews)
- Helpful (655 reviews)
- SEO Optimization (649 reviews)

**Cons:**

- Expensive (539 reviews)
- High Pricing (467 reviews)
- High Costs (414 reviews)
- Pricing Issues (357 reviews)
- Learning Curve (303 reviews)

  ### 6. [Vista Social](https://www.g2.com/products/vista-social/reviews)
  Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analytics, social inbox and listening, review management, link in bio, employee advocacy and much more.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 1,073

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Attribution:** 9.2/10 (Category avg: 7.9/10)
- **Scalability:** 9.6/10 (Category avg: 8.6/10)
- **Report Customizability:** 9.4/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc)
- **Company Website:** https://vistasocial.com
- **Year Founded:** 2022
- **HQ Location:** New York, US
- **Twitter:** @vistasocialapp (2,684 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/vistasocial/ (28 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Manager, Founder
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 72% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (562 reviews)
- Social Media Management (455 reviews)
- Features (369 reviews)
- Post Scheduling (340 reviews)
- Centralized Management (337 reviews)

**Cons:**

- Learning Curve (80 reviews)
- Missing Features (69 reviews)
- Social Media Limitations (67 reviews)
- Improvement Needed (65 reviews)
- Linking Issues (60 reviews)

  ### 7. [Bitly](https://www.g2.com/products/bitly/reviews)
  Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in-one Connections Platform empowers more than 5.7 million monthly active users and over 600,000 customers globally - people, influencers, brands, and businesses of every size - to use branded links, custom QR codes, and Landing Pages solutions as trusted platform for engaging their audience and delivering critical notifications, information, and experiences. Bitly is proud to be Certified™ by Great Place to Work®, the global authority on workplace culture and employee experience proven to deliver market-leading revenue, employee retention, and increased innovation.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 908

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Attribution:** 7.6/10 (Category avg: 7.9/10)
- **Scalability:** 8.6/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.0/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Bitly, Inc.](https://www.g2.com/sellers/bitly-inc)
- **Company Website:** https://bitly.com
- **Year Founded:** 2008
- **HQ Location:** New York
- **Twitter:** @Bitly (63,183 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/552285/ (338 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Owner
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 60% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (127 reviews)
- Link Shortening (93 reviews)
- URL Shortening (89 reviews)
- Analytics (65 reviews)
- Link Management (62 reviews)

**Cons:**

- Expensive (31 reviews)
- Link Management (29 reviews)
- Limited Analytics (28 reviews)
- Link Management Issues (20 reviews)
- Subscription Costs (19 reviews)

  ### 8. [Linktree](https://www.g2.com/products/linktree/reviews)
  Connect audiences to all of your content with just one link.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 93

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Attribution:** 7.9/10 (Category avg: 7.9/10)
- **Scalability:** 8.8/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.2/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Linktr](https://www.g2.com/sellers/linktr)
- **Year Founded:** 2016
- **HQ Location:** Melbourne, Victoria
- **Twitter:** @LinkTR (395 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/linktree/ (308 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Real Estate, Non-Profit Organization Management
  - **Company Size:** 83% Small-Business, 12% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (10 reviews)
- Intuitive (4 reviews)
- Simple (4 reviews)
- Analytics (3 reviews)
- Easy Integrations (2 reviews)

**Cons:**

- Expensive (4 reviews)
- Limited Customization (3 reviews)
- Expensive Features (1 reviews)
- Insufficient Insights (1 reviews)
- Limited Analytics (1 reviews)

  ### 9. [Buzzmonitor](https://www.g2.com/products/buzzmonitor/reviews)
  Buzzmonitor is an integrated solution for brands looking to optimize their digital presence and turn data into effective strategies. As an all-in-one platform, it combines social media monitoring, multichannel customer service, social media analytics, dashboards, post scheduling, and advanced data analysis—all powered by artificial intelligence.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 21

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Attribution:** 8.1/10 (Category avg: 7.9/10)
- **Scalability:** 9.3/10 (Category avg: 8.6/10)
- **Report Customizability:** 9.1/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Buzzmonitor LLC](https://www.g2.com/sellers/buzzmonitor-llc)
- **Year Founded:** 2012
- **HQ Location:** Barueri, SP
- **LinkedIn® Page:** https://www.linkedin.com/company/buzzmonitor/ (193 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 55% Mid-Market, 27% Small-Business


#### Pros & Cons

**Pros:**

- Customization (2 reviews)
- Ease of Use (2 reviews)
- Features (2 reviews)
- AI Assistance (1 reviews)
- AI Assistant (1 reviews)


  ### 10. [Meltwater](https://www.g2.com/products/meltwater/reviews)
  Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 2,485

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10)
- **Attribution:** 7.1/10 (Category avg: 7.9/10)
- **Scalability:** 7.9/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.7/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater)
- **Company Website:** https://www.meltwater.com
- **Year Founded:** 2001
- **HQ Location:** San Francisco, CA
- **Twitter:** @Meltwater (24,876 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13277/ (2,573 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Manager, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Public Relations and Communications
  - **Company Size:** 41% Small-Business, 37% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (190 reviews)
- Features (156 reviews)
- Helpful (156 reviews)
- Customer Support (126 reviews)
- Helpfulness (111 reviews)

**Cons:**

- Improvement Needed (90 reviews)
- Learning Curve (63 reviews)
- Not Intuitive (59 reviews)
- Technical Issues (57 reviews)
- Complexity (55 reviews)

  ### 11. [YouScan](https://www.g2.com/products/youscan/reviews)
  YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 279

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Attribution:** 9.4/10 (Category avg: 7.9/10)
- **Scalability:** 9.2/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.9/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [YouScan](https://www.g2.com/sellers/youscan)
- **Company Website:** https://www.youscan.io/en
- **Year Founded:** 2010
- **HQ Location:** Kyiv, Kyiv City
- **Twitter:** @YouScan_io (440 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/525639/ (91 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Public Relations and Communications
  - **Company Size:** 47% Small-Business, 36% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (47 reviews)
- Helpful (45 reviews)
- Ease of Use (41 reviews)
- Analytics (30 reviews)
- Social Listening (30 reviews)

**Cons:**

- Learning Curve (19 reviews)
- Difficult Learning (13 reviews)
- Slow Performance (13 reviews)
- Limited Features (11 reviews)
- Data Inaccuracy (9 reviews)

  ### 12. [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews)
  Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 104

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Attribution:** 6.8/10 (Category avg: 7.9/10)
- **Scalability:** 7.9/10 (Category avg: 8.6/10)
- **Report Customizability:** 6.7/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Cision](https://www.g2.com/sellers/cision)
- **Year Founded:** 1867
- **HQ Location:** Chicago, IL
- **Twitter:** @Cision (48,741 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/163054/ (3,870 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 61% Small-Business, 36% Mid-Market


#### Pros & Cons

**Pros:**

- Content Management (3 reviews)
- Content Creation (2 reviews)
- Features (2 reviews)
- Ease of Use (1 reviews)
- Engagement (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Information Overload (1 reviews)
- Initial Difficulty (1 reviews)
- Interface Issues (1 reviews)
- Learning Curve (1 reviews)

  ### 13. [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews)
  Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 701

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Attribution:** 6.8/10 (Category avg: 7.9/10)
- **Scalability:** 8.2/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.1/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch)
- **Company Website:** https://www.brandwatch.com
- **Year Founded:** 2007
- **HQ Location:** Brighton, East Sussex
- **Twitter:** @Brandwatch (34,279 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/451367/ (876 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Analyst, Consultant
  - **Top Industries:** Marketing and Advertising, Public Relations and Communications
  - **Company Size:** 35% Enterprise, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (60 reviews)
- Helpful (34 reviews)
- Intuitive (29 reviews)
- Dashboards (25 reviews)
- Data Accuracy (25 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Limited Features (20 reviews)
- Platform Limitations (19 reviews)
- Not Intuitive (17 reviews)
- Data Inaccuracy (16 reviews)

  ### 14. [Oktopost](https://www.g2.com/products/oktopost/reviews)
  Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 178

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Attribution:** 7.6/10 (Category avg: 7.9/10)
- **Scalability:** 8.6/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.8/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Oktopost](https://www.g2.com/sellers/oktopost)
- **Company Website:** https://www.oktopost.com
- **Year Founded:** 2013
- **HQ Location:** Ramat Gan, Israel
- **Twitter:** @Oktopost (4,076 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/oktopost/ (112 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Manager, Digital Marketing Specialist
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 48% Mid-Market, 24% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (27 reviews)
- Post Scheduling (17 reviews)
- Features (15 reviews)
- Scheduling (15 reviews)
- Analytics (13 reviews)

**Cons:**

- Improvement Needed (9 reviews)
- Missing Features (5 reviews)
- Data Inaccuracy (3 reviews)
- Inaccurate Analytics (3 reviews)
- Limited Analytics (3 reviews)

  ### 15. [Reputation](https://www.g2.com/products/reputation/reviews)
  Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation AI-powered product stack analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on, and improve their online reputations. Visit reputation.com to learn more.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 2,397

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Attribution:** 8.4/10 (Category avg: 7.9/10)
- **Scalability:** 8.7/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.7/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Reputation](https://www.g2.com/sellers/reputation)
- **Company Website:** https://reputation.com/
- **Year Founded:** 2006
- **HQ Location:** San Ramon, CA
- **Twitter:** @Reputation_Com (10,929 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1579888/ (728 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Community Manager, Property Manager
  - **Top Industries:** Automotive, Real Estate
  - **Company Size:** 46% Mid-Market, 29% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (222 reviews)
- Review Management (163 reviews)
- Helpful (149 reviews)
- Centralized Reviews (129 reviews)
- Reputation Management (114 reviews)

**Cons:**

- Improvement Needed (54 reviews)
- Review Management (46 reviews)
- Missing Features (44 reviews)
- Reporting Issues (33 reviews)
- Review Issues (33 reviews)

  ### 16. [SocialPilot](https://www.g2.com/products/socialpilot/reviews)
  SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach. 1) You can connect over 9 social media networks like Facebook, Twitter, Instagram, Google My Business, LinkedIn, Pinterest, Tumblr, TikTok and VK with SocialPilot. 2) Share as many as 500 posts and connect over 100 profiles with just one SocialPilot account. 3) Manage your social media conversations with Social Inbox. 4) Add up to 10 team members in your SocialPilot account to delegate sharing and scheduling with the Team Collaboration feature. 5) Schedule 100s' of posts at a time uploading a CSV with the Bulk Scheduling feature. 6) Create customized posts for individual social accounts at a time and also mention other Facebook and Twitter profiles for more engagement. 7) Analyze your social media marketing activities with easy to understand Social Media Analytics and Reporting. 8) Have a look on when and what you have scheduled visually with the Social Media Calendar. 9) Never stay out of new content ideas, curate content suggestions and save them as drafts for later use. Add Curated Content and RSS Feeds for a never-ending queue. 10) Wait no more for your client's social media account credentials - just invite them and manage their social accounts effortlessly with the Client Management feature. 11) Create your own customized branded domains for more visibility and recognition with the URL Shorteners SocialPilot provides and get rid of long, unwanted, ugly-looking URLs. 12) Boost your Facebook posts right when you are scheduling it. And so much more... under one roof! There's a free 14-day trial\* to test it out yourself :) \*no credit card details required


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 832

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Attribution:** 7.6/10 (Category avg: 7.9/10)
- **Scalability:** 8.7/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.3/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [SocialPilot](https://www.g2.com/sellers/socialpilot)
- **Company Website:** https://socialpilot.co
- **Year Founded:** 2014
- **HQ Location:** Lewes, Delaware
- **Twitter:** @socialpilot_co (72,944 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3667747/ (169 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 87% Small-Business, 12% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (19 reviews)
- Post Scheduling (15 reviews)
- Centralized Management (13 reviews)
- Scheduling (13 reviews)
- Scheduling Posts (12 reviews)

**Cons:**

- Missing Features (7 reviews)
- Expensive (3 reviews)
- Improvement Needed (3 reviews)
- Limitations/Restrictions (3 reviews)
- Limited Features (3 reviews)

  ### 17. [Synup](https://www.g2.com/products/synup/reviews)
  Synup is an operating system built for marketing agencies to help them grow revenue, retain clients, and deliver a better end-client experience, all from one platform. Instead of agencies juggling multiple disconnected tools for sales, client management, and service delivery, Synup brings everything together. Agencies use Synup to streamline how they deliver listings, reputation, social media & other marketing services, while replacing 5+ tools to manage their agency operations. With AI-powered automations, built-in client churn forecasting, and white label marketing apps, Synup replaces fragmented agency workflows with one powerful platform. ✔️ Offer essential marketing apps to all your SMB clients at no extra cost ✔️ Forecast churn risk using client health scores and usage patterns. ✔️ Build a single source of truth for all client information, enriched with AI-powered fields. ✔️ Capture & enrich leads instantly using AI-powered prospecting tools. ✔️ Manage sales pipelines with custom stages for marketing services and retainers. ✔️ Track tasks and deliverables across marketing campaigns. ✔️ Create and send invoices directly from Synup and automate your billing workflows.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 309

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Attribution:** 10.0/10 (Category avg: 7.9/10)
- **Scalability:** 10.0/10 (Category avg: 8.6/10)
- **Report Customizability:** 9.9/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Synup](https://www.g2.com/sellers/synup)
- **Year Founded:** 2014
- **HQ Location:** New York, New York
- **Twitter:** @synup (3,078 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9322483/ (81 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 76% Small-Business, 19% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (92 reviews)
- Helpful (65 reviews)
- Customer Support (61 reviews)
- Review Management (60 reviews)
- Centralized Management (51 reviews)

**Cons:**

- Learning Curve (16 reviews)
- Feature Limitations (12 reviews)
- Difficult Learning (11 reviews)
- Improvement Needed (9 reviews)
- Lack of Features (9 reviews)

  ### 18. [Brand24](https://www.g2.com/products/brand24/reviews)
  Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 340

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Attribution:** 8.4/10 (Category avg: 7.9/10)
- **Scalability:** 9.0/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.4/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Brand24](https://www.g2.com/sellers/brand24)
- **Company Website:** https://brand24.com/
- **Year Founded:** 2010
- **HQ Location:** Wrocław, Poland
- **Twitter:** @brand24 (23,598 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2890993/ (100 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Founder
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 65% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (19 reviews)
- Helpful (15 reviews)
- Brand Monitoring (12 reviews)
- Mentions Tracking (10 reviews)
- User Interface (10 reviews)

**Cons:**

- Filtering Problems (7 reviews)
- Limited Features (6 reviews)
- Irrelevant Content (5 reviews)
- Slow Loading (5 reviews)
- Data Inaccuracy (4 reviews)

  ### 19. [Dash Social](https://www.g2.com/products/dash-social/reviews)
  Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Who It’s For: Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 335

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Attribution:** 6.5/10 (Category avg: 7.9/10)
- **Scalability:** 8.5/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.5/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Dash Social](https://www.g2.com/sellers/dash-social)
- **Company Website:** https://www.dashsocial.com/
- **Year Founded:** 2013
- **HQ Location:** Halifax, NS
- **Twitter:** @DashSocialHQ (1,858 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/dashsocialhq/ (298 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Manager, Social Media Coordinator
  - **Top Industries:** Apparel & Fashion, Cosmetics
  - **Company Size:** 42% Small-Business, 38% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (17 reviews)
- Analytics (11 reviews)
- Scheduling (10 reviews)
- Post Scheduling (9 reviews)
- Features (6 reviews)

**Cons:**

- Lack of Analytics (4 reviews)
- Inadequate Filtering Options (3 reviews)
- Inadequate Search Functionality (3 reviews)
- Missing Features (3 reviews)
- Access Limitations (2 reviews)

  ### 20. [Socialinsider](https://www.g2.com/products/socialinsider/reviews)
  Socialinsider helps senior social media leaders instantly analyze competitors and industry performance, so they know what’s working, what’s not, and how to win on social. How Socialinsider is different 1. Competitive insights in seconds, not weeks Add competitor profiles and instantly benchmark performance across platforms. Socialinsider aggregates non-owned social data so leaders can see how competitors’ profiles, posts, and engagement evolve over time—without screenshots or spreadsheets. Key capabilities - Competitor profile-level analytics - Cross-platform benchmarking dashboards - Post-level competitor analysis 2. Understand what content actually works in your industry Socialinsider goes beyond surface-level metrics to reveal content patterns and themes driving results across competitors. Leaders can see which formats, topics, and posting behaviors consistently perform—giving real strategic context, not just numbers. Key capabilities - Industry-wide content performance analysis - AI-generated content themes and patterns - Top-performing post discovery across competitors 3. Ask better questions with built-in AI insights With Socialinsider AI, leaders can ask natural-language questions directly inside the dashboard—like how performance compares quarter over quarter, or which competitors are gaining momentum—and get instant, actionable answers. Key capabilities - Conversational AI inside the analytics dashboard - Performance, competitor, and content insights on demand - Faster analysis without digging through reports


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 132

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Attribution:** 8.0/10 (Category avg: 7.9/10)
- **Scalability:** 9.2/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.6/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Socialinsider](https://www.g2.com/sellers/socialinsider)
- **Year Founded:** 2017
- **HQ Location:** Bucharest, Romania
- **Twitter:** @socialinsiderio (1,629 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18014605/ (15 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 71% Small-Business, 19% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (6 reviews)
- Audience Analysis (4 reviews)
- Easy Setup (4 reviews)
- Helpful (4 reviews)
- Analytics (3 reviews)

**Cons:**

- Limited Analytics (3 reviews)
- Credit System Confusion (1 reviews)
- Expensive (1 reviews)
- Insufficient Insights (1 reviews)
- Learning Curve (1 reviews)

  ### 21. [Agorapulse](https://www.g2.com/products/agorapulse/reviews)
  Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok, and YouTube. Here are six features that customers love most about Agorapulse: 1. Unified social inbox: Easily manage all your social media messages, comments, and reviews in one place. 2. Intuitive publishing: Plan, collaborate, and schedule content seamlessly across all your social channels. 3. Insightful analytics: Receive beautiful, actionable reports in PDF and CSV formats that show what's working — and what isn’t. 4. Social listening: Discover trends and insights about your brand — and your competitors. 5. Award-winning support: Benefit from fast, friendly assistance with industry-leading response times. 6. Exclusive Social Media ROI tool: Prove the value of your social media strategy by tracking top-performing platforms, content, and even team members. Agorapulse also offers free tools for social media managers, including Facebook Ads Report and Social Trends.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 942

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Attribution:** 8.0/10 (Category avg: 7.9/10)
- **Scalability:** 8.9/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.1/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Agorapulse](https://www.g2.com/sellers/agorapulse)
- **Year Founded:** 2010
- **HQ Location:** Paris
- **Twitter:** @AgoraPulse (13,058 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2679402/ (197 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Manager, Owner
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 70% Small-Business, 21% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (15 reviews)
- Centralized Management (14 reviews)
- Helpful (13 reviews)
- Post Scheduling (12 reviews)
- Intuitive (11 reviews)

**Cons:**

- Expensive (6 reviews)
- High Pricing (5 reviews)
- Improvement Needed (5 reviews)
- Difficult Reporting (4 reviews)
- Limited Customization (4 reviews)

  ### 22. [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews)
  Statusbrew offers 1:1 feature parity with the big leaders at a fair price in the social media management space. It enables growing agencies and businesses to plan and schedule content, collaborate with teams, manage community, and run advanced reporting from one place. You can use labels to categorize content and generate reports that show what’s working and what needs attention. Approval workflows and publishing rules help internal and external teams to review and give feedback quickly. From a unified inbox, handle all types of engagements including DMs, comments (paid and organic), reviews, and more, across major social platforms. With auto comment moderation and team inboxes, stay focused on conversations that matter. Social listening tracks sentiment, trends, and competitor activity across social media and the web so you can act before a crisis unfolds. Choose from 20+ ready-made templates, including paid vs. organic reports, or build your own using a widget builder and 250+ KPIs for deeper, customized insights. Statusbrew (B2B version) has scaled since 2019 with a global team 30+ across 5 time zones, delivering 22×6 support through email, live chat, and Zoom calls.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 247

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Attribution:** 9.4/10 (Category avg: 7.9/10)
- **Scalability:** 9.6/10 (Category avg: 8.6/10)
- **Report Customizability:** 9.5/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Statusbrew Inc.](https://www.g2.com/sellers/statusbrew-inc)
- **Year Founded:** 2011
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @statusbrew (1,906,014 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/7580088/ (29 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Digital Marketing Specialist
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 76% Small-Business, 21% Mid-Market


#### Pros & Cons

**Pros:**

- Centralized Management (269 reviews)
- Post Scheduling (246 reviews)
- Ease of Use (241 reviews)
- Scheduling (214 reviews)
- Team Collaboration (162 reviews)

**Cons:**

- Learning Curve (56 reviews)
- Improvement Needed (48 reviews)
- Learning Complexity (38 reviews)
- Limited Features (34 reviews)
- Missing Features (31 reviews)

  ### 23. [Cloud Campaign](https://www.g2.com/products/cloud-campaign/reviews)
  Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount. The best-in-class, white-labeled platform streamlines every aspect of social media management, from AI-powered caption writing and bulk content management to automated approvals, seamless scheduling, and detailed analytics. Designed for efficiency, Cloud Campaign offers scalable pricing and exceptional US-based support. Thousands of businesses trust Cloud Campaign to simplify workflows, maximize profitability, and keep their customers engaged with our powerful, yet easy-to-use platform.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 160

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Attribution:** 8.7/10 (Category avg: 7.9/10)
- **Scalability:** 9.6/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.8/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Cloud Campaign](https://www.g2.com/sellers/cloud-campaign)
- **Company Website:** https://cloudcampaign.com
- **Year Founded:** 2017
- **HQ Location:** Boulder, Colorado
- **Twitter:** @_cloudcampaign (412 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18064664/ (43 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Real Estate
  - **Company Size:** 89% Small-Business, 10% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (23 reviews)
- Centralized Management (14 reviews)
- Time-saving (14 reviews)
- Customer Service (12 reviews)
- Helpful (12 reviews)

**Cons:**

- Posting Issues (5 reviews)
- Linking Issues (4 reviews)
- Error Issues (3 reviews)
- Software Glitches (3 reviews)
- Image Issues (2 reviews)

  ### 24. [Facelift Cloud](https://www.g2.com/products/facelift-cloud/reviews)
  With over 250 employees and 2,000 customers, facelift is the world's leading social media marketing technology provider. Facelift offers a multi-certified software solution that covers all relevant networks (Facebook, Instagram, TikTok, X(Twitter), etc.) and provides all components for social media marketing at an enterprise level. Facelift is ISO 27001 certified and offers maximum data security as it is fully hosted in Europe/Germany.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 40

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Attribution:** 7.2/10 (Category avg: 7.9/10)
- **Scalability:** 8.6/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.4/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Facelift](https://www.g2.com/sellers/facelift)
- **Year Founded:** 2011
- **HQ Location:** Hamburg, Germany
- **Twitter:** @facelift (35 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2714370/ (152 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 51% Mid-Market, 27% Enterprise


  ### 25. [Echobox Social](https://www.g2.com/products/echobox-social/reviews)
  Echobox is the premier social media solution for publishers. Over 2000 publishers in 100 countries rely on Echobox's AI technology to excel on all major social media channels, including Facebook, Instagram, WhatsApp, LinkedIn, TikTok, X, Bluesky, Threads! Echobox uses real-time and historic signals from a publisher's audience data to automatically create and execute a dynamic posting strategy. Echobox maximizes traffic and engagement, even taking into account breaking news that needs to be shared quickly. More at www.echobox.com


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 99

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Attribution:** 7.1/10 (Category avg: 7.9/10)
- **Scalability:** 8.9/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.8/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Echobox](https://www.g2.com/sellers/echobox)
- **Year Founded:** 2013
- **HQ Location:** London
- **Twitter:** @EchoboxHQ (28,624 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5268030/ (58 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Online Media, Newspapers
  - **Company Size:** 63% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Social Media Integration (3 reviews)
- Automation Benefits (2 reviews)
- Ease of Use (2 reviews)
- Easy Posting (2 reviews)
- Intuitive (2 reviews)

**Cons:**

- Expensive (2 reviews)
- High Pricing (2 reviews)
- Inadequate Support (2 reviews)
- Poor Response System (2 reviews)
- Complex Usage (1 reviews)



## Parent Category

[Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing)



## Related Categories

- [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)
- [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)
- [Social Media Suites](https://www.g2.com/categories/social-media-suites)



---

## Buyer Guide

### What You Should Know About Social Media Analytics Software

### What is Social Media Analytics Software?

Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media.

Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical.

Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike.

With social media analytics software, you can:

- Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel
- Understand social media following through audience demographics
- Identify the content that best resonates with audiences to use as a basis for future marketing strategies
- Discover influencers to tap into as potential brand advocates
- Track performance of paid social media campaigns to determine ROI
- Gain insights on competitors through competitive analysis functionality

### Why Use Social Media Analytics Software?

There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well.

Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions.

Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending.

### Who Uses Social Media Analytics Software?

What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic.

For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics.

Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software.

A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly.

### Social Media Analytics Software Features

Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include:

**Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement.

**Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement.

**Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience.

**Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience.

**Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result.

**Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees.

### Software and Services Related to Social Media Analytics Software

There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers.

Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality.