I appreciate Oracle Responsys for its orchestration and cross-channel campaign management, which is designed specifically for orchestrating complex, personalized campaigns across multiple channels like email, mobile, web, and social from a single interface. I also like its scalability for enterprise use, as it handles massive volumes of data and messages, making it suitable for large enterprises with extensive customer bases and complex marketing needs. The personalization and segmentation capabilities are robust, offering advanced tools for audience segmentation and delivering highly personalized content at scale. Additionally, the integration within the Oracle ecosystem is seamless, as it integrates deeply with other Oracle products, providing a seamless experience for existing Oracle customers. Review collected by and hosted on G2.com.

I find Oracle Responsys complex and an outdated user interface makes it even harder to use. The limited cross-channel functionality is a bit of a setback and it really depends a lot on technical expertise. The initial setup is also quite complex and usually requires professional services or a dedicated admin with technical knowledge, so it's not a simple process for non-technical users. Review collected by and hosted on G2.com.

STO, Automations, Connect Jobs etc are some. Wrt to pricing I am unsure as I haven't been a oart of negotiation. Overall I have a good review.

There are some AI abilities that they brin in but not so much that I use Review collected by and hosted on G2.com.

When it comes to API, its a sucker. Not a lot of integaration possibilities, especially when it comes to forms. It lacks a lot of functionality than a google form does. forms are a legacy thing. Review collected by and hosted on G2.com.

What I like best is the Program Canvas for cross-channel orchestration. It makes it incredibly easy to visualize and automate complex customer journeys across email and SMS. Additionally, the dynamic content capabilities allow our team to scale personalization without creating hundreds of individual campaign versions, which has significantly improved our workflow efficiency. Review collected by and hosted on G2.com.

Did not have multi channel marketing to orchestrate campaigns across Review collected by and hosted on G2.com.

I appreciate Oracle Responsys for its advanced automation capabilities which significantly save time and improve efficiency in my tasks. The cross-channel functionalities particularly stand out, allowing me to seamlessly integrate various communication platforms for a more cohesive marketing strategy. Additionally, the software excels in audience segmentation, enabling me to tailor messages effectively and personalize communication with my target group. This makes it a powerful tool for campaign efficiency compared to other solutions I have encountered. Furthermore, I found the initial setup to be pretty simple, which was a pleasant surprise and made the onboarding process smooth and fast. Review collected by and hosted on G2.com.

I find the pricing of Oracle Responsys to be problematic. Additionally, the user experience and user interface could be improved. Review collected by and hosted on G2.com.

They have STO and other autimation programs which makes it a great asset to B2C out there. Review collected by and hosted on G2.com.

Very legacy, does not go in tandem with current market technologies Review collected by and hosted on G2.com.

I find the initial setup of Oracle Responsys very easy and useful, which makes getting started with promoting my affiliate website straightforward and efficient. Review collected by and hosted on G2.com.

Nothing to dislike Review collected by and hosted on G2.com.

powerful automation for generate business lead and easy for use to do marketing purpose. Review collected by and hosted on G2.com.

some times its take to much time to generate a effective result. Review collected by and hosted on G2.com.

DATA MODEL

Responsys offers a relational database structure, very useful to store all the information you need.

There are basically 3 categories of tables:

- the main Contacts List, where you typically store static information about your users (email, name, country...)

- Profile Extension Tables (PETs), where you store additional information related to the aforementioned users, in a 1:1 relation. Typically, you use them to store more dynamic information, like marketing preferences

- Supplemental Tables, where you can store information both in a 1:N relation with the Contact List, or even without any relation. The classic example is a catalog table, where you store all the data about your products

In Responsys, you can use the classic Filters or even SQL views, to extract data from these tables, for example to create a specific audience.

You can set up and schedule jobs to import/export data from/to the external FTP server provided to you when you activate a Responsys account.

CAMPAIGN CREATION

The campaign editor offers a great functionality called "dynamic content regions", that means you can create only one campaign, but personalize the content based on some list field (for example, 1 campaign with 10 languages, instead of having to create 10 different campaigns).

AUTOMATIONS

The automation (which are called Programs) editor is a very easy-to-use drag and drop canvas, with a large variety of switches, timers and conditions to be matched in order to proceed along one path or another. Review collected by and hosted on G2.com.

The integration process with the ecommerce is a bit tricky, and you will definitely need a skilled developer.

Moreover, if you have both an Oracle Responsys account and an Oracle Commerce Cloud ecommerce, you will need a third billable Oracle product to integrate them and take advantage of the possibility to have all the orders/products data synced. Review collected by and hosted on G2.com.

I have worked on Responsys tool for 2 years in Oracle Company, this is my first B2C Email marketing automation tool. This has great functionality, it can adapt to different accounts based on their individual marketing needs. Hosting the Images, GIFs, HTML template files, Forms builder, Link-table, and Scheduling the campaigns every functions works perfectly. And, the top notch thing is we can able to get the campaign performance in Single live report URL link, through that we can share the analysis of Open rate, Click rate and so on. We can share this link to external client as well. This has are some of the best things I have experienced on it. Review collected by and hosted on G2.com.

Responsys tool feels like a Backend Tool, it will not give a feel like Front-end tool. But, it works well, easy to use, integration is also easier here and freshers can also easily able to implement the email strategies for Promotional or Trigger campaigns. And, finally Backend customer support team also works well. Review collected by and hosted on G2.com.

I love this program because it has its intuitive interface, advanced campaign customization, and its ability to offer relevant messages on different channels. It also stands out for its detailed analysis and improvement of customer experience through effective segmentation. Review collected by and hosted on G2.com.

What I find least attractive when using Oracle Responsys is the lack of flexibility in certain customizations. Sometimes rigidity in customization options can limit adaptability to specific needs. This may require additional off-platform solutions to meet particular requirements. Review collected by and hosted on G2.com.