# Best Enterprise Feedback Management Software - Page 2

*By [Jeffrey Lin](https://research.g2.com/insights/author/jeffrey-lin)*


Enterprise feedback management (EFM) software allows companies to solicit and manage feedback and data from their customers in a centralized location. EFM software transforms customer feedback (e.g., surveys) into actionable information and enables the distribution of that information throughout an organization. Companies can use EFM systems to gather data on customers, employees, and market research. These tools are often designed for use by multiple parties in an organization who have varying roles and permissions, and are often integrated with [CRM software](https://www.g2.com/categories/crm).

While EFM software can have significant overlap with [survey software](https://www.g2.com/categories/survey) and [experience management software](https://www.g2.com/categories/experience-management), the three categories are mutually exclusive. Compared to products in the Survey category, EFM products are more specific to business use cases and provide relevant features like Net Promoter Score (NPS) calculation and integrations with CRM software. They also provide more built-in analysis tools, triggers, and post-feedback actions compared to survey products. Meanwhile, products in the Experience Management category build on the core functionality of EFM by adding features that allow businesses to execute closed-loop actions based on received feedback.

Please note: Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution.

To qualify for inclusion in the Enterprise Feedback Management category, a product must:

- Provide all the features of a Survey solution
- Enable organizations to solicit feedback from customers or stakeholders
- Trigger alerts from collected feedback to send users regular feedback
- Assign differing permissions to each employee or department to access specific customer information
- Facilitate the distribution and analysis of data





## Top Enterprise Feedback Management Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) | 4.4/5.0 (6,967 reviews) | Omnichannel feedback capture inside Salesforce customer records | "[The Evolution of Service: Bridging the Gap Between Data and Action.](https://www.g2.com/survey_responses/agentforce-service-formerly-salesforce-service-cloud-review-12796220)" |
| 2 | [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) | 4.4/5.0 (2,818 reviews) | CRM-native feedback surveys with lifecycle-triggered automation | "[Ticket management and centralized support with automations that enhance the experience](https://www.g2.com/survey_responses/hubspot-service-hub-review-12873336)" |
| 3 | [AskNicely](https://www.g2.com/products/asknicely/reviews) | 4.7/5.0 (1,029 reviews) | — | "[Very user-friendly and gets the job done!](https://www.g2.com/survey_responses/asknicely-review-7865358)" |
| 4 | [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5.0 (788 reviews) | Tagless behavioral-session feedback and struggle analytics | "[Essential for Identifying User Friction Points](https://www.g2.com/survey_responses/glassbox-review-12699865)" |
| 5 | [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews) | 4.9/5.0 (57 reviews) | Multi-location review generation with centralized feedback analytics | "[ReputationStacker Makes Reviews &amp; Customer Feedback Easy to Manage Across the Enterprise](https://www.g2.com/survey_responses/reputationstacker-review-13057688)" |
| 6 | [Simplesat](https://www.g2.com/products/simplesat/reviews) | 4.8/5.0 (164 reviews) | Post-ticket CSAT collection with PSA integration | "[Simplesat: Easy, Efficient, with Resilient Support](https://www.g2.com/survey_responses/simplesat-review-12874198)" |
| 7 | [Chattermill](https://www.g2.com/products/chattermill/reviews) | 4.4/5.0 (236 reviews) | — | "[Intuitive Feedback Analysis with Room for Deeper Insights](https://www.g2.com/survey_responses/chattermill-review-10437099)" |
| 8 | [Delighted](https://www.g2.com/products/delighted/reviews) | 4.7/5.0 (59 reviews) | NPS/CSAT closed-loop feedback with multi-channel survey triggering | "[Delighted is amazing.](https://www.g2.com/survey_responses/delighted-review-9782860)" |
| 9 | [BugHerd](https://www.g2.com/products/bugherd/reviews) | 4.7/5.0 (205 reviews) | Visual website feedback with contextual bug-pinning | "[Intuitive and Easy to Adopt—Bugherd Captures Feedback Effortlessly](https://www.g2.com/survey_responses/bugherd-review-12856608)" |
| 10 | [Kapture CX](https://www.g2.com/products/kapture-cx/reviews) | 4.5/5.0 (330 reviews) | Omnichannel complaint routing with auto-QA feedback | "[Streamlining Support with Kapture: A Ticketing Tool That Delivers](https://www.g2.com/survey_responses/kapture-cx-review-11200090)" |

---
## What Are the Most Common Questions About Enterprise Feedback Management Software?
*AI-generated · Last updated: May 26, 2026*
### Which Enterprise Feedback Management platforms avoid steep learning curves for managers implementing team-wide solutions?
Based on G2 reviews, managers looking to reduce rollout friction often mention products with intuitive interfaces, straightforward setup, and responsive support. HubSpot Service Hub is frequently described as easy to use, with connected tools that help teams get started quickly, though some reviewers note reporting can take time to learn. Simplesat reviewers also highlight simple setup, user-friendly dashboards, and responsive support during migrations and integrations. According to verified users, Chattermill is easy to start with for many teams, especially when tracking customer feedback trends, although some advanced features can still feel overwhelming. G2 reviewers mention that products with cleaner workflows and faster onboarding tend to be easier for team-wide adoption.


### How Enterprise Feedback Management adoption among customer success managers collecting survey feedback efficiently?
Based on G2 reviews, adoption tends to improve when enterprise feedback tools simplify survey setup, centralize responses, and reduce manual follow-up. Customer success and support teams often mention value in platforms that make it easy to launch surveys, monitor feedback in one place, and share insights across teams. According to verified users, Simplesat stands out for straightforward survey deployment, reporting, and responsive support, while HubSpot Service Hub is often noted for connected workflows across customer-facing teams. G2 reviewers mention that adoption is stronger when the product fits existing workflows, supports integrations, and helps teams move from collecting feedback to acting on it without heavy administrative effort.


### What should marketing managers evaluate when selecting Enterprise Feedback Management for quick customer issue identification?
Based on G2 reviews, marketing managers should look closely at how quickly a platform captures feedback, organizes themes, and surfaces issues without heavy manual analysis. G2 reviewers mention that tools are especially useful when they centralize feedback from multiple channels, provide dashboards that are easy to interpret, and support alerting or categorization for recurring complaints. According to verified users, analytics depth, integration with existing systems, and ease of setup also matter because they affect how fast teams can act. Reviews across products in this category repeatedly point to practical strengths such as automated reporting, trend visibility, and workflows that make it easier to spot friction points before they become larger customer experience problems.


### What most trusted Enterprise Feedback Management by customer success managers and marketing teams based on user reviews?
Based on G2 reviews, trust in Enterprise Feedback Management Software usually comes from consistent usability, dependable reporting, and responsive support rather than one feature alone. Reviewers often describe trusted platforms as the ones that centralize feedback, help teams act quickly, and fit naturally into daily workflows. According to verified users, HubSpot Service Hub is valued for connected customer communication and an easy-to-follow experience, while Simplesat is praised for straightforward feedback collection and strong support. G2 reviewers also highlight Chattermill for turning large volumes of customer feedback into readable trends and actionable themes, which can help cross-functional teams stay aligned on what customers are saying.

**Here are some of the top-rated products on G2:**

- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) – used to centralize customer communication, surveys, ticketing, and support workflows in one connected platform
- [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) – used for centralized case management, omnichannel support, automation, and customer visibility across teams
- [Simplesat](https://www.g2.com/products/simplesat/reviews) – used to send CSAT and NPS surveys, track real-time feedback, and support voice-of-customer reporting


### What best Enterprise Feedback Management platforms for customer success managers gathering feedback and boosting team engagement?
Based on G2 reviews, the best-fit platforms for customer success managers usually combine easy feedback collection with visibility that helps teams stay aligned and responsive. Reviewers frequently mention benefits like centralized communication, simple survey workflows, and dashboards that make it easier to share customer sentiment internally. According to verified users, HubSpot Service Hub supports ticketing, shared inboxes, surveys, and team collaboration in one place, while Simplesat is often praised for easy survey setup and real-time feedback visibility. G2 reviewers also note that Chattermill helps teams turn customer comments into themes and trends, which can improve coaching, prioritization, and engagement around customer issues.

**Here are some of the top-rated products on G2:**

- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) – helps customer-facing teams manage surveys, ticketing, shared inboxes, and collaboration from one platform
- [Simplesat](https://www.g2.com/products/simplesat/reviews) – supports quick CSAT and NPS collection with reporting that helps teams monitor customer sentiment in real time
- [Chattermill](https://www.g2.com/products/chattermill/reviews) – helps teams analyze large volumes of feedback, spot recurring themes, and connect insights to improvement efforts


### What highest rated Enterprise Feedback Management for solving recurring customer issues and tracking support requests?
Based on G2 reviews, HubSpot Service Hub appears as the strongest fit here because reviewers consistently describe it as centralizing tickets, customer communication, and support workflows in a way that makes recurring issues easier to spot and manage. According to verified users, teams use it to organize shared inboxes, route requests, track renewals, automate support work, and keep customer information in one place. G2 reviewers mention that reporting and some advanced configurations can still take time to learn, but they regularly highlight its value for streamlined support operations, clear visibility, and faster issue follow-up. Other reviewed products also support feedback tracking, but HubSpot Service Hub shows the broadest recent review presence for this use case.


### Which Enterprise Feedback Management tools automate survey distribution and improve customer engagement collection speed?
Based on G2 reviews, products in this category improve collection speed when they automate survey sends, simplify integrations, and keep results visible in real time. Simplesat reviewers frequently mention easy survey deployment, link-based sharing, responsive support, and integrations that help teams collect CSAT and NPS feedback with less manual work. HubSpot Service Hub is also described as useful for surveys, shared inboxes, and connected customer communication, helping teams gather responses as part of broader service workflows. According to verified users, tools that reduce setup friction and centralize responses help teams move faster, while dashboards and alerts make it easier to keep customer engagement efforts active without constant manual follow-up.


### Which Enterprise Feedback Management solutions turn raw feedback into actionable insights with in-depth analytics?
Based on G2 reviews, the strongest solutions for this need are the ones that organize large volumes of comments into themes, trends, and dashboards that teams can act on quickly. Chattermill reviewers often mention clear visualizations, categorization, sentiment analysis, and the ability to combine multiple feedback sources into one view. Simplesat is also praised for reporting, dashboards, and real-time visibility into customer sentiment, especially for survey-driven programs. According to verified users, ReputationStacker stands out for reporting, comparisons, and filters that help multi-location teams turn review and feedback data into operational improvements. G2 reviewers mention that actionable analytics matter most when they reduce manual review and make patterns easy to share across teams.


### How Enterprise Feedback Management solutions closing the intent-action gap by identifying why customers drop inquiry forms?
Based on G2 reviews, this use case is strongest when a platform combines direct feedback with journey context so teams can see where friction happens and why. YourCX reviewers specifically describe using the platform to identify where customers drop off in inquiry and booking flows, then connect those moments to survey responses for faster root-cause analysis. G2 reviewers mention that this kind of visibility helps teams move from assumptions to evidence-based improvements. According to verified users, platforms that blend behavior signals, segmentation, and structured feedback are especially useful for reducing abandonment and improving digital touchpoints because they show both what users did and what they felt during the journey.


### What Enterprise Feedback Management software most relied on by customer success managers for ticket management and response tracking?
Based on G2 reviews, customer success teams rely most on software that combines ticket visibility, communication history, and response tracking in one place. HubSpot Service Hub is commonly described as a central hub for ticketing, shared inboxes, live chat, and coordinated follow-up, which helps teams stay organized and avoid scattered conversations. Agentforce Service is also frequently mentioned for case management, omnichannel support, automation, and consolidated customer data that supports service operations at scale. According to verified users, dependable response tracking matters most when teams need clear ownership, faster handoffs, and a shared view of customer history. G2 reviewers mention these capabilities repeatedly as core reasons teams depend on these platforms.




## How Many Enterprise Feedback Management Software Products Does G2 Track?
**Total Products under this Category:** 272

### Category Stats (Jul 2026)
- **Average Rating**: 4.5/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Optimal (+0.77%) - Among all products in this category, Optimal recorded the largest rating increase compared to last month
*Last updated: July 02, 2026*


## How Does G2 Rank Enterprise Feedback Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 24,500+ Authentic Reviews
- 272+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Enterprise Feedback Management Software Is Best for Your Use Case?

- **Leader:** [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews)
- **Highest Performer:** [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews)
- **Easiest to Use:** [Glassbox](https://www.g2.com/products/glassbox/reviews)
- **Top Trending:** [Unwrap.ai](https://www.g2.com/products/unwrap-ai/reviews)
- **Best Free Software:** [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews)


---

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---

## What Are the Top-Rated Enterprise Feedback Management Software Products in 2026?
### 1. [Maze](https://www.g2.com/products/maze-maze/reviews)
All of your research, one platform. Trusted by over 60,000 product teams, Maze empowers researchers to be change-makers, turning research into a center of influence and customer insights into a lasting competitive advantage. By bringing recruiting, testing, and analysis together, Maze helps organizations move from intuition to evidence, faster. From researchers to designers and product managers, anyone can run studies that answer any question and drive better decisions at any altitude. Equipped with Maze’s research-grade AI, teams can focus on what matters most: understanding people, uncovering insights, and shaping change with confidence.


**Average Rating:** 4.5/5.0
**Total Reviews:** 108
**How Do G2 Users Rate Maze?**

- **Ease of Use:** 8.9/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 9.8/10 (Category avg: 9.0/10)
- **Feedback Collection:** 9.4/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 9.2/10 (Category avg: 8.9/10)

**Who Is the Company Behind Maze?**

- **Seller:** [Maze](https://www.g2.com/sellers/maze)
- **Year Founded:** 2018
- **HQ Location:** San Francisco, US
- **Twitter:** @mazedesignHQ (4,394 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mazedesign/ (165 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Designer, UX Designer
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 48% Mid-Market, 32% Small-Business


#### What Are Maze's Pros and Cons?

**Pros:**

- Features (6 reviews)
- Ease of Use (5 reviews)
- User Interface (5 reviews)
- Intuitive (4 reviews)
- Ease (3 reviews)

**Cons:**

- Limited Functionality (4 reviews)
- Complex Usability (3 reviews)
- Limitations (3 reviews)
- Complexity (2 reviews)
- Limited Customization (2 reviews)


### What Do G2 Reviewers Say About Maze?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **intuitive interface** and **responsive customer service** of Maze, enhancing their overall experience.
- Users praise the **ease of use** of Maze, with its intuitive design and fast data collection enhancing their experience.
- Users love the **intuitive interface** of Maze, which enhances usability and streamlines their testing processes.
- Users value the **intuitive interface** of Maze, which enhances usability and streamlines the testing process effectively.
- Users love the **ease of use** and fast data collection of Maze, enhancing their research efficiency significantly.

**Cons:**

- Users note **limited functionality** in Maze, especially with mobile testing and restrictions on survey recipients and formatting.
- Users find **complex usability** issues with setup and flexibility, leading to frustration in task completion and responsiveness.
- Users express concerns about **limitations in testing capabilities** and experience issues with bugs and scalability.
- Users find the **complexity** of setting up tasks and managing features in Maze to be a significant challenge.
- Users find **limited customization** frustrating, as it hampers their ability to tailor the app to their needs.

#### What Are Recent G2 Reviews of Maze?

**"[Maze Review](https://www.g2.com/survey_responses/maze-review-12127521)"**

**Rating:** 5.0/5.0 stars
*— Sourabh C.*

[Read full review](https://www.g2.com/survey_responses/maze-review-12127521)

---

**"[A fast way to test with easy to use testing tools](https://www.g2.com/survey_responses/maze-review-10980001)"**

**Rating:** 5.0/5.0 stars
*— Maria  C.*

[Read full review](https://www.g2.com/survey_responses/maze-review-10980001)

---


#### What Are G2 Users Discussing About Maze?

- [What is Maze UX?](https://www.g2.com/discussions/what-is-maze-ux)
- [What is Maze product?](https://www.g2.com/discussions/what-is-maze-product)
- [What can you use maze for?](https://www.g2.com/discussions/what-can-you-use-maze-for) - 1 comment
- [What is Maze software?](https://www.g2.com/discussions/what-is-maze-software) - 1 comment

### 2. [TheySaid](https://www.g2.com/products/theysaid-inc-theysaid/reviews)
TheySaid replaces old-school feedback tools with incredibly insightful conversations. We&#39;re not your grandpa&#39;s survey tool. Instead of boring forms, your AI interviewer asks customers and employees deep and personalized questions to help you really understand why people gave their response. And with TheySaid you can gather any kind of feedback powered by AI: surveys, forms, interviews, user tests and polls. Key Features: 1. Teach AI about your organization by uploading websites or docs 2. Tell us what you want to learn, and AI will create your entire project for you 3. Control how AI asks follow ups while users answer your questions 3. Take action in real time with auto-generated action items for each response 5. Get actionable themes and insights across all of your responses


**Average Rating:** 4.8/5.0
**Total Reviews:** 80
**How Do G2 Users Rate TheySaid?**

- **Ease of Use:** 9.3/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 9.8/10 (Category avg: 9.0/10)
- **Feedback Collection:** 9.8/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 9.8/10 (Category avg: 8.9/10)

**Who Is the Company Behind TheySaid?**

- **Seller:** [Theysaid inc.](https://www.g2.com/sellers/theysaid-inc)
- **Year Founded:** 2023
- **HQ Location:** Palo Alto, California
- **Twitter:** @TheySaidHQ (18 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/nuffsaid (27 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 57% Small-Business, 32% Mid-Market


#### What Are TheySaid's Pros and Cons?

**Pros:**

- AI Integration (1 reviews)
- Ease (1 reviews)
- Ease of Use (1 reviews)
- Efficiency (1 reviews)
- Insights Generation (1 reviews)

**Cons:**

- Data Visualization (1 reviews)
- Difficult Reporting (1 reviews)
- Limited Reporting (1 reviews)
- Poor Reporting (1 reviews)


### What Do G2 Reviewers Say About TheySaid?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **adaptive and coherent insights** provided by AI integration in TheySaid, enhancing their overall experience.
- Users find TheySaid to be **easy and simple to use** , contributing to a great overall experience.
- Users find the **ease of use** of TheySaid to be straightforward and enjoyable, enhancing their experience.
- Users value the **efficiency** of TheySaid, finding it highly practical for various business needs.
- Users value the **adaptive and insightful AI** of TheySaid, enhancing the overall experience with coherent responses.

**Cons:**

- Users feel that the lack of **visual graphics for reporting** in TheySaid limits data comprehension and insights.
- Users find the **difficult reporting** features of TheySaid frustrating, as visual data graphics are lacking.
- Users find the **limited reporting options** in TheySaid hinder effective data visualization and analysis.
- Users find the **poor reporting** capabilities of TheySaid hinder effective data visualization and insights.

#### What Are Recent G2 Reviews of TheySaid?

**"[Very Useful for Surveys, Feedback, and AI Driven Insights](https://www.g2.com/survey_responses/theysaid-review-12964734)"**

**Rating:** 5.0/5.0 stars
*— Ishan S.*

[Read full review](https://www.g2.com/survey_responses/theysaid-review-12964734)

---

**"[Gives insights on real customer voices on pricing](https://www.g2.com/survey_responses/theysaid-review-12970418)"**

**Rating:** 5.0/5.0 stars
*— Sohaib F.*

[Read full review](https://www.g2.com/survey_responses/theysaid-review-12970418)

---



### 3. [Unwrap.ai](https://www.g2.com/products/unwrap-ai/reviews)
At Unwrap, we&#39;re on a mission to help fill the world with products people love. Our customer intelligence platform integrates with all of your feedback sources (support tickets, reviews, surveys, and more), then proactively extracts patterns and trends from your feedback and surfaces them to you. With a deeper understanding of all your customers, Unwrap helps you build your product roadmap in confidence, and helps you prevent churn by shipping features users actually want.


**Average Rating:** 4.8/5.0
**Total Reviews:** 26
**How Do G2 Users Rate Unwrap.ai?**

- **Ease of Use:** 8.5/10 (Category avg: 9.1/10)

**Who Is the Company Behind Unwrap.ai?**

- **Seller:** [Unwrap.ai](https://www.g2.com/sellers/unwrap-ai)
- **Company Website:** https://unwrap.ai
- **Year Founded:** 2022
- **HQ Location:** Santa Barbara, California
- **Twitter:** @unwrapai (152 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/unwrapai/ (48 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software
- **Company Size:** 50% Mid-Market, 27% Enterprise


#### What Are Unwrap.ai's Pros and Cons?

**Pros:**

- Feedback Management (7 reviews)
- Ease of Use (6 reviews)
- Helpful (5 reviews)
- Time-Saving (5 reviews)
- Improvement (4 reviews)

**Cons:**

- Not Intuitive (3 reviews)
- Limited Tools (2 reviews)
- Poor Understanding (2 reviews)
- Search Functionality (2 reviews)
- AI Limitations (1 reviews)


### What Do G2 Reviewers Say About Unwrap.ai?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **effective feedback management** of Unwrap.ai, simplifying insights and enhancing customer interactions significantly.
- Users find Unwrap.ai&#39;s **ease of use** exceptional, enabling quick mastery and high adoption within teams.
- Users find the **helpfulness of Unwrap.ai&#39;s support team** invaluable, enhancing their overall experience and results significantly.
- Users value Unwrap.ai for its **time-saving insights** , enabling quick identification of customer issues and trends.
- Users appreciate the **continuous improvement and responsiveness** of Unwrap.ai, enhancing overall customer experience and satisfaction.

**Cons:**

- Users find the **interface not intuitive** , making the clustering process feel clunky and time-consuming.
- Users experience **limited tools** for custom searches and visualization, impacting data analysis efficiency with Unwrap.ai.
- Users experience **poor understanding** due to inaccurate feedback grouping and limited visualization tools in Unwrap.ai.
- Users find the **search functionality lacking** , requiring manual effort and often failing to provide accurate results.
- Users note that while the AI model is effective, **visualization tools are currently underdeveloped** , impacting the overall experience.

#### What Are Recent G2 Reviews of Unwrap.ai?

**"[Unwrap Makes Feedback Reporting Effortless with Powerful AI, Dashboards, and Support](https://www.g2.com/survey_responses/unwrap-ai-review-12700187)"**

**Rating:** 5.0/5.0 stars
*— Marcello B.*

[Read full review](https://www.g2.com/survey_responses/unwrap-ai-review-12700187)

---

**"[Real-Time Alerts Turn Customer Feedback Into Actionable Insights](https://www.g2.com/survey_responses/unwrap-ai-review-12579424)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Consumer Electronics*

[Read full review](https://www.g2.com/survey_responses/unwrap-ai-review-12579424)

---



### 4. [Nicereply](https://www.g2.com/products/nicereply/reviews)
Don&#39;t miss out on opportunities to grow and improve by collecting immediate feedback. Use simple one-click CSAT, CES &amp; NPS surveys from Nicereply to increase the volume of insights you receive. Set up once, collect forever. Nicereply helps hundreds of teams at companies like Microsoft, Lenovo, Hubspot, and Buffer to measure and improve the quality of their customer experience. - Measure Customer Satisfaction (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES) per agent, team, country, product line or company-wide - Use Post-resolution email surveys to survey your customers automatically after you resolve a ticket, conversation, chat, deal, etc. Once set, you don’t have to do a thing. - Use In-signature surveys to ask customers for feedback at the bottom of every email. Act quickly to turn a conversation around, when it starts to derail. - Use survey link URLs &amp; turn any customer touchpoint into an opportunity to gather feedback about the brand and customer experience. - Get real-time feedback on your website&#39;s user experience. Nicereply&#39;s website pop-up surveys can help you convert more customers by improving your website &amp; software&#39;s usability - Increase your survey response rates by 200% by combining in-signature surveys and post-resolution email surveys without sending more emails. - Integrate Nicereply with your CRM system. Nicereply integrates with all the popular solutions like Zendesk, Front, LiveAgent, Freshdesk, Pipedrive, Helpscout, and more. - See your data in your CRM software and set automation based on the scores &amp; feedback. - Fully customize your surveys in terms of branding, visuals, survey questions, rating scales, and metrics. - See all your CSAT, CES, and NPS data in a clean, easy-to-navigate dashboard. - Recognize your best agents with leaderboards and drill-downs stats per team and agent. - Stay on top of customer experience with regular reports and notifications delivered directly to an email inbox, or slack / MS teams channel. - Measure the performance of your automated emails. You can see how many automated surveys were sent, opened, and answered. - There are no complicated plan tiers or gating. You can use any integration with any Nicereply plan.


**Average Rating:** 4.5/5.0
**Total Reviews:** 423
**How Do G2 Users Rate Nicereply?**

- **Ease of Use:** 9.4/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 8.3/10 (Category avg: 9.0/10)
- **Feedback Collection:** 8.7/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 8.6/10 (Category avg: 8.9/10)

**Who Is the Company Behind Nicereply?**

- **Seller:** [Nice Reply s.r.o.](https://www.g2.com/sellers/nice-reply-s-r-o)
- **Year Founded:** 2012
- **HQ Location:** Bratislava
- **LinkedIn® Page:** https://www.linkedin.com/company/1118193/ (6 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Customer Support Agent, Customer Support Specialist
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Mid-Market, 32% Small-Business



#### What Are Recent G2 Reviews of Nicereply?

**"[Great](https://www.g2.com/survey_responses/nicereply-review-4378207)"**

**Rating:** 4.5/5.0 stars
*— Dušan K.*

[Read full review](https://www.g2.com/survey_responses/nicereply-review-4378207)

---

**"[Great for CSAT](https://www.g2.com/survey_responses/nicereply-review-9692698)"**

**Rating:** 5.0/5.0 stars
*— Alyssa U.*

[Read full review](https://www.g2.com/survey_responses/nicereply-review-9692698)

---


#### What Are G2 Users Discussing About Nicereply?

- [What is Nicereply used for?](https://www.g2.com/discussions/what-is-nicereply-used-for)

### 5. [Qualaroo](https://www.g2.com/products/qualaroo/reviews)
Qualaroo is an automated research platform designed to help digital product teams collect valuable insights from their users at scale in the quickest and most seamless way possible. Qualaroo relieves teams of the burdens that comes with user research. From your mobile app to web app, you can deploy Qualaroo’s trademark nudge and use features like advanced targeting, dynamic insight reporting, sentiment analysis and more. Leading brands like Zillow, Lenovo, Twilio, TripAdvisor trust Qualaroo to capture qualitative feedback that drives real business results.


**Average Rating:** 4.3/5.0
**Total Reviews:** 46
**How Do G2 Users Rate Qualaroo?**

- **Ease of Use:** 8.4/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 9.4/10 (Category avg: 9.0/10)
- **Feedback Collection:** 9.1/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 9.4/10 (Category avg: 8.9/10)

**Who Is the Company Behind Qualaroo?**

- **Seller:** [Qualaroo](https://www.g2.com/sellers/qualaroo)
- **Year Founded:** 2012
- **HQ Location:** San Antonio, TX
- **Twitter:** @Qualaroo (36,879 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/qualaroo

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 46% Mid-Market, 42% Small-Business


#### What Are Qualaroo's Pros and Cons?

**Pros:**

- Customer Insights (1 reviews)
- Features (1 reviews)
- Feedback (1 reviews)
- Feedback Quality (1 reviews)
- Survey Creation (1 reviews)



### What Do G2 Reviewers Say About Qualaroo?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value Qualaroo&#39;s **advanced targeting features** , enabling them to gather actionable feedback from specific user segments.
- Users appreciate Qualaroo&#39;s **advanced targeting features** , enabling them to gather highly relevant and actionable feedback.
- Users appreciate Qualaroo&#39;s **advanced targeting features** for obtaining relevant and actionable feedback effectively.
- Users value Qualaroo&#39;s **advanced targeting features** , enabling focused surveys and actionable feedback for meaningful improvements.
- Users value Qualaroo&#39;s **advanced targeting features** , enabling them to gather more actionable feedback from relevant users.


#### What Are Recent G2 Reviews of Qualaroo?

**"[Reliable for quick customer insights](https://www.g2.com/survey_responses/qualaroo-review-10878194)"**

**Rating:** 4.5/5.0 stars
*— Akshay S.*

[Read full review](https://www.g2.com/survey_responses/qualaroo-review-10878194)

---

**"[Loved the usability](https://www.g2.com/survey_responses/qualaroo-review-10878177)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/qualaroo-review-10878177)

---


#### What Are G2 Users Discussing About Qualaroo?

- [How do you use Qualaroo?](https://www.g2.com/discussions/how-do-you-use-qualaroo)
- [What is survey Survicate?](https://www.g2.com/discussions/qualaroo-what-is-survey-survicate)
- [How to use Qualaroo?](https://www.g2.com/discussions/how-to-use-qualaroo)
- [What does Qualaroo do?](https://www.g2.com/discussions/what-does-qualaroo-do)

### 6. [Ybug](https://www.g2.com/products/ybug/reviews)
Ybug simplifies receiving visual feedback and bug reports from your website users or testers. Provide your users/testers with a Feedback Widget or Browser extension and allow them to send feedback along with annotated screenshots. Ybug automatically captures some browser environment info, javascript console and other metadata. Do you already use a project management tool, team chat or customer support service? No problem! Ybug integrates with many 3rd party apps such as Asana, Basecamp, GitHub, GitLab, Teamwork Projects and many more.


**Average Rating:** 4.8/5.0
**Total Reviews:** 29
**How Do G2 Users Rate Ybug?**

- **Ease of Use:** 9.9/10 (Category avg: 9.1/10)

**Who Is the Company Behind Ybug?**

- **Seller:** [Ybug](https://www.g2.com/sellers/ybug)
- **HQ Location:** N/A
- **Twitter:** @ybug (5 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software
- **Company Size:** 79% Small-Business, 14% Mid-Market


#### What Are Ybug's Pros and Cons?

**Pros:**

- Ease of Use (6 reviews)
- Customer Support (5 reviews)
- Features (4 reviews)
- Flexibility (4 reviews)
- Integrations (4 reviews)

**Cons:**

- Missing Features (1 reviews)
- Overwhelming Features (1 reviews)


### What Do G2 Reviewers Say About Ybug?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love Ybug for its **user-friendly interface** that streamlines bug reporting, making it accessible for everyone.
- Users commend Ybug&#39;s **outstanding customer support** , valuing quick issue resolution and responsiveness to user feedback.
- Users love Ybug&#39;s **comprehensive features and seamless integration** , enhancing workflow and supporting efficient bug reporting.
- Users value the **flexibility** of Ybug, allowing diverse use cases from bug reporting to soliciting feedback seamlessly.
- Users appreciate the **extensive integration capabilities** of Ybug, enhancing workflow efficiency and collaboration across projects.

**Cons:**

- Users find the **reporting features limited** , which diminishes the overall feedback management experience with YBug.
- Users find the lack of **integration with Zoho** overwhelming, hindering their preferred workflows with Ybug.

#### What Are Recent G2 Reviews of Ybug?

**"[Ybug: Comprehensive Features and Exceptional Team Support](https://www.g2.com/survey_responses/ybug-review-11920853)"**

**Rating:** 5.0/5.0 stars
*— Rodrig N.*

[Read full review](https://www.g2.com/survey_responses/ybug-review-11920853)

---

**"[Simple, effective tool perfectly integrated into our workflow](https://www.g2.com/survey_responses/ybug-review-11742839)"**

**Rating:** 5.0/5.0 stars
*— Gianito R.*

[Read full review](https://www.g2.com/survey_responses/ybug-review-11742839)

---


#### What Are G2 Users Discussing About Ybug?

- [What does Ybug do?](https://www.g2.com/discussions/what-does-ybug-do) - 1 comment
- [What is considered a bug software?](https://www.g2.com/discussions/what-is-considered-a-bug-software)
- [What does a software bug do?](https://www.g2.com/discussions/what-does-a-software-bug-do) - 1 comment
- [What are features bugs?](https://www.g2.com/discussions/what-are-features-bugs) - 1 comment

### 7. [UserVoice](https://www.g2.com/products/uservoice/reviews)
UserVoice is a customer feedback management solution designed to help teams effectively gather, analyze, and act on user insights. This platform streamlines the process of collecting feedback from customers, making it easier for product teams to prioritize features and improvements based on real user needs. By centralizing feedback, UserVoice enables organizations to transform scattered input into actionable data, ensuring that product development aligns closely with customer expectations. Targeted primarily at product managers, UX designers, and customer success teams, UserVoice caters to organizations of various sizes that are looking to enhance their product offerings. The platform is particularly beneficial for teams that struggle with limited resources and face challenges in managing customer feedback across multiple channels. By providing a structured approach to feedback collection, UserVoice empowers teams to identify pain points and prioritize solutions that resonate with their user base. Key features of UserVoice include customizable feedback forms, robust analytics tools, and seamless integration with existing workflows. The customizable feedback forms allow users to solicit specific input from customers, ensuring that the feedback collected is relevant and targeted. The analytics tools provide insights into trends and common pain points, enabling teams to make data-driven decisions about product enhancements. Additionally, UserVoice&#39;s integration capabilities allow organizations to connect the platform with other tools they use, creating a cohesive feedback ecosystem. The benefits of using UserVoice extend beyond just gathering feedback. By implementing a low-effort feedback program, teams can foster a culture of collaboration and transparency, earning the trust of their customers. This trust is crucial for building long-term relationships and ensuring that product releases meet user expectations. Furthermore, by placing users at the center of the product development process, organizations can avoid the pitfalls of developing features that do not resonate with their audience, ultimately leading to more successful product outcomes. UserVoice stands out in its category by not only simplifying the feedback collection process but also by providing actionable insights that drive product strategy. By focusing on the voice of the customer, UserVoice helps teams prioritize their roadmaps with confidence, ensuring that every product decision is informed by real user data. This approach not only enhances product relevance but also cultivates a loyal customer base that feels heard and valued.


**Average Rating:** 4.5/5.0
**Total Reviews:** 232
**How Do G2 Users Rate UserVoice?**

- **Ease of Use:** 8.8/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 8.3/10 (Category avg: 9.0/10)
- **Feedback Collection:** 9.0/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 8.5/10 (Category avg: 8.9/10)

**Who Is the Company Behind UserVoice?**

- **Seller:** [UserVoice](https://www.g2.com/sellers/uservoice)
- **Company Website:** https://uservoice.com/validation
- **Year Founded:** 2008
- **HQ Location:** San Francisco, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/356606/ (30 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Customer Success Manager, Product Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 63% Mid-Market, 28% Enterprise


#### What Are UserVoice's Pros and Cons?

**Pros:**

- Feedback Management (10 reviews)
- Ease of Use (8 reviews)
- Feedback (7 reviews)
- Customer Support (6 reviews)
- Helpful (6 reviews)

**Cons:**

- Lack of Features (3 reviews)
- Complex Usability (2 reviews)
- Expensive (2 reviews)
- Idea Duplication (2 reviews)
- Learning Curve (2 reviews)


### What Do G2 Reviewers Say About UserVoice?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend UserVoice for its **effective feedback management** , enhancing customer satisfaction and aligning business solutions to needs.
- Users value the **user-friendly interface** of UserVoice, making it intuitive and easy to navigate for everyone.
- Users love the **powerful features** of UserVoice for enhancing customer feedback management and improving satisfaction.
- Users commend the **supportive and helpful customer support** of UserVoice, enhancing the overall user experience significantly.
- Users value the **intuitive features** of UserVoice, enhancing customer feedback management and satisfaction across their business.

**Cons:**

- Users find a **lack of features** in UserVoice, particularly in areas like traceability, reporting, and integration options.
- Users find the **complex usability** of UserVoice can hinder effective feedback generation and complicate their experience.
- Users feel that UserVoice is **expensive** , with costs not decreasing even for light usage, challenging smaller organizations.
- Users express concerns about **idea duplication** in UserVoice, which can misrepresent valuable feedback and hinder clarity.
- Users find a **steep learning curve** for advanced features, making initial adoption challenging for new users.

#### What Are Recent G2 Reviews of UserVoice?

**"[Great platform for unbiased Customer Feedback](https://www.g2.com/survey_responses/uservoice-review-7779200)"**

**Rating:** 4.5/5.0 stars
*— Dan T.*

[Read full review](https://www.g2.com/survey_responses/uservoice-review-7779200)

---

**"[Great tool for customer feedback and requests - we&#39;re just scratching the surface](https://www.g2.com/survey_responses/uservoice-review-7776333)"**

**Rating:** 4.5/5.0 stars
*— Taylor J.*

[Read full review](https://www.g2.com/survey_responses/uservoice-review-7776333)

---


#### What Are G2 Users Discussing About UserVoice?

- [What is UserVoice used for?](https://www.g2.com/discussions/what-is-uservoice-used-for)

### 8. [Thematic](https://www.g2.com/products/thematic/reviews)
Enterprise CX teams were promised that AI would turn customer feedback into decisions. Instead they got static taxonomies that drift, black-box AI they can&#39;t defend, and a different version of the customer story in every channel. AI agents make this worse. Built on fragmented data, they scale the inconsistency and risk. Thematic is the customer intelligence layer that fixes the foundation. We unify surveys, tickets, calls, reviews, and social into one source of customer truth, with every theme traceable back to the raw comments behind it. The same grounded layer feeds your dashboards, your teams, and the AI agents acting on customer signals. When teams are able to understand and act on data, the outcomes are measurable. Time-to-insight drops from days to minutes. We consistently see NPS gains of 5 to 35 points, which compounds into retention and referral revenue. A top-10 grocery retailer drove $4.8M in attributable revenue from a single 6-month pilot. A digital bank cut call volumes on their top three contact reasons by 69%. Forrester measured a 543% three-year ROI with payback under six months. Teams go from AI summaries they can&#39;t verify, or rigid text analytics buried in their CX platform, to insights they can stake a decision on. We sit on top of the existing CX stack (Medallia, Qualtrics, Snowflake, Gemini) and integrate via MCP with AI models. Up and running in days, not quarters. That’s why the world’s most innovative CX programs trust us, including DoorDash, Albertsons, and Mitsubishi.


**Average Rating:** 4.8/5.0
**Total Reviews:** 43
**How Do G2 Users Rate Thematic?**

- **Ease of Use:** 9.4/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 10.0/10 (Category avg: 9.0/10)
- **Feedback Collection:** 9.2/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Thematic?**

- **Seller:** [Thematic](https://www.g2.com/sellers/thematic)
- **Company Website:** https://www.getthematic.com
- **Year Founded:** 2016
- **HQ Location:** San Francisco, CA
- **Twitter:** @getthematic (480 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/thematic-ltd/about (45 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 51% Enterprise, 30% Mid-Market


#### What Are Thematic's Pros and Cons?

**Pros:**

- Ease of Use (7 reviews)
- Customer Support (4 reviews)
- Effective (3 reviews)
- Insights Generation (3 reviews)
- User Interface (3 reviews)

**Cons:**

- Complex Setup (1 reviews)
- Difficult Setup (1 reviews)
- Filtering Issues (1 reviews)
- Inaccuracy (1 reviews)
- Insufficient Information (1 reviews)


### What Do G2 Reviewers Say About Thematic?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of Thematic, enabling effortless access to insights and enhancing decision-making throughout the company.
- Users commend Thematic&#39;s **exceptional customer support** , noting the team&#39;s accessibility and willingness to assist effectively.
- Users praise Thematic for its **speedy data summaries and intuitive interface** , significantly enhancing analysis and decision-making.
- Users value the **quick insights generation** from Thematic, enhancing decision-making and data analysis efficiency.
- Users commend Thematic&#39;s **easy-to-use interface** , making theme management and report generation intuitive and efficient.

**Cons:**

- Users find the **complex setup** of Thematic time-consuming, making initial use of features challenging.
- Users find the **difficult setup** process for Thematic to be time-consuming and complex, impacting their experience.
- Users find the **filtering issues** tedious, as they must reselect filters for different data sets each time.
- Users find Thematic&#39;s **inaccurate scoring mechanisms** difficult to understand, complicating their ability to measure impact effectively.
- Users find Thematic&#39;s **scoring mechanisms difficult to understand** , complicating the assessment of impact on actions taken.

#### What Are Recent G2 Reviews of Thematic?

**"[Quick Insights and Actionable Themes with Excellent Support](https://www.g2.com/survey_responses/thematic-review-12066641)"**

**Rating:** 5.0/5.0 stars
*— Jin W.*

[Read full review](https://www.g2.com/survey_responses/thematic-review-12066641)

---

**"[Fast, Flexible Data Summaries That Save Time](https://www.g2.com/survey_responses/thematic-review-12220877)"**

**Rating:** 4.5/5.0 stars
*— Lynn S.*

[Read full review](https://www.g2.com/survey_responses/thematic-review-12220877)

---


#### What Are G2 Users Discussing About Thematic?

- [What are thematic details?](https://www.g2.com/discussions/what-are-thematic-details)
- [What is thematic used for?](https://www.g2.com/discussions/what-is-thematic-used-for)
- [What is thematic analysis software?](https://www.g2.com/discussions/what-is-thematic-analysis-software)
- [What is thematic software?](https://www.g2.com/discussions/what-is-thematic-software)

### 9. [Medallia Agile Research](https://www.g2.com/products/medallia-agile-research/reviews)
Promoter is the most comprehensive customer intelligence &amp; engagement platform built to drive growth and customer retention. We combine constant actionable feedback using a best-practice NPS approach alongside internal customer data from hundreds of sources to provide unparalleled customer insights.


**Average Rating:** 4.3/5.0
**Total Reviews:** 64
**How Do G2 Users Rate Medallia Agile Research?**

- **Ease of Use:** 8.9/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 9.2/10 (Category avg: 9.0/10)
- **Feedback Collection:** 7.9/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 7.9/10 (Category avg: 8.9/10)

**Who Is the Company Behind Medallia Agile Research?**

- **Seller:** [Medallia](https://www.g2.com/sellers/medallia)
- **Year Founded:** 2001
- **HQ Location:** San Francisco, CA
- **Twitter:** @Medallia (12,225 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/49697/ (1,905 employees on LinkedIn®)
- **Phone:** 650-321-3000

**Who Uses This Product?**
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 43% Mid-Market, 38% Small-Business



#### What Are Recent G2 Reviews of Medallia Agile Research?

**"[Excellent value for money](https://www.g2.com/survey_responses/medallia-agile-research-review-8739894)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/medallia-agile-research-review-8739894)

---

**"[Wonderful survey platform to get inputs for better results](https://www.g2.com/survey_responses/medallia-agile-research-review-8667056)"**

**Rating:** 4.5/5.0 stars
*— Vineet A.*

[Read full review](https://www.g2.com/survey_responses/medallia-agile-research-review-8667056)

---



### 10. [Userfeel](https://www.g2.com/products/userfeel/reviews)
Make everything click. See where users get stuck. Gather feedback from real users on your prototype, app, or website. With a global panel of over 7 million participants, you can understand how your users feel and capture their genuine first impressions. Whether you are running a survey, A/B test, user test, tree test, or card sort, Userfeel helps you understand exactly how users interact with your product. We provide tools to support your research from start to finish: - Test Creation: Use our AI assistant to generate effective test scenarios and tasks in seconds. - AI Analysis: Automatically analyze sessions to generate sentiment maps and prioritized recommendations for improvement. - Seamless Sharing: Easily share highlight reels and narrative reports with your board or clients to align teams faster. Userfeel helps your team build with clarity and decide with confidence, all while maintaining compliance.


**Average Rating:** 4.5/5.0
**Total Reviews:** 94
**How Do G2 Users Rate Userfeel?**

- **Ease of Use:** 9.3/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 8.6/10 (Category avg: 9.0/10)
- **Feedback Collection:** 8.9/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 9.2/10 (Category avg: 8.9/10)

**Who Is the Company Behind Userfeel?**

- **Seller:** [Userfeel](https://www.g2.com/sellers/userfeel)
- **Year Founded:** 2010
- **HQ Location:** London, GB
- **Twitter:** @userfeel (548 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/userfeel-com/ (171 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** CEO
- **Top Industries:** Computer Software, Retail
- **Company Size:** 64% Small-Business, 29% Mid-Market


#### What Are Userfeel's Pros and Cons?

**Pros:**

- Ease of Use (11 reviews)
- Setup Ease (8 reviews)
- Easy Setup (7 reviews)
- Features (7 reviews)
- Helpful (6 reviews)

**Cons:**

- Expensive (3 reviews)
- Credit Issues (2 reviews)
- Inadequate Feedback Mechanism (1 reviews)
- Insufficient Information (1 reviews)
- Lack of Guidance (1 reviews)


### What Do G2 Reviewers Say About Userfeel?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Userfeel, finding it efficient for remote usability testing and participant access.
- Users find **setup super easy** , allowing for quick usability tests and efficient access to diverse participant groups.
- Users find the **easy setup** of Userfeel invaluable, enabling quick initiation of usability tests and interviews.
- Users value the **diverse contributor access** and **flexible research options** , enhancing their research capabilities with ease.
- Users value the **easy access to a diverse panel of contributors** , enhancing their research with varied perspectives and insights.

**Cons:**

- Users find the **pricing steep** , especially for smaller teams, making it hard to justify the cost.
- Users find the **credit transfer process unclear** and hope for more affordable options in the future.
- Users criticize the **inadequate feedback mechanism** on Userfeel, noting declining quality and participant motivation issues.
- Users find the **insufficient information** regarding credit transfer procedures confusing and unhelpful.
- Users find the **lack of guidance on transferring credits** to be confusing and frustrating for project management.

#### What Are Recent G2 Reviews of Userfeel?

**"[Lightning-Fast Sessions and Expert Support Made Testing Effortless](https://www.g2.com/survey_responses/userfeel-review-11914506)"**

**Rating:** 5.0/5.0 stars
*— Philip N.*

[Read full review](https://www.g2.com/survey_responses/userfeel-review-11914506)

---

**"[Excellent tool for observing user interactions, identifying pain points, and collecting feedback.](https://www.g2.com/survey_responses/userfeel-review-11693781)"**

**Rating:** 5.0/5.0 stars
*— Kristen M.*

[Read full review](https://www.g2.com/survey_responses/userfeel-review-11693781)

---


#### What Are G2 Users Discussing About Userfeel?

- [What is Userfeel used for?](https://www.g2.com/discussions/what-is-userfeel-used-for)

### 11. [LaunchNotes](https://www.g2.com/products/launchnotes/reviews)
Trusted by leading organizations like Square, CoreLogic, LangChain, and SpotOn, LaunchNotes helps companies streamline how they communicate product changes—internally and externally. Built for CPOs, CTOs, and product-led teams, LaunchNotes centralizes release notes, product roadmaps, customer feedback, and feature announcements into a single, scalable platform. Whether you&#39;re supporting multiple product lines or aligning Sales, Support, and Marketing, LaunchNotes ensures every update reaches the right audience—at the right time, through the right channels. Companies use LaunchNotes to accelerate feature adoption, increase organizational alignment, and reduce time-to-communication—from code complete to customer awareness. LaunchNotes powers modern release communications for enterprise teams across industries, helping them turn product momentum into real business growth.


**Average Rating:** 4.9/5.0
**Total Reviews:** 32
**How Do G2 Users Rate LaunchNotes?**

- **Ease of Use:** 9.9/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 9.3/10 (Category avg: 9.0/10)
- **Feedback Collection:** 9.7/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 9.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind LaunchNotes?**

- **Seller:** [LaunchNotes](https://www.g2.com/sellers/launchnotes)
- **Year Founded:** 2019
- **HQ Location:** California, Pennsylvania, United States
- **Twitter:** @LaunchNotes (511 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/launchnotes/ (11 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software
- **Company Size:** 58% Small-Business, 36% Mid-Market



#### What Are Recent G2 Reviews of LaunchNotes?

**"[Indispensable tool for roadmapping and releases](https://www.g2.com/survey_responses/launchnotes-review-9379946)"**

**Rating:** 5.0/5.0 stars
*— John P.*

[Read full review](https://www.g2.com/survey_responses/launchnotes-review-9379946)

---

**"[Perfect communication tool for our needs](https://www.g2.com/survey_responses/launchnotes-review-9362213)"**

**Rating:** 5.0/5.0 stars
*— John L.*

[Read full review](https://www.g2.com/survey_responses/launchnotes-review-9362213)

---


#### What Are G2 Users Discussing About LaunchNotes?

- [What is LaunchNotes used for?](https://www.g2.com/discussions/what-is-launchnotes-used-for)

### 12. [GatherUp](https://www.g2.com/products/gatherup/reviews)
GatherUp is the reputation management platform for multi-location businesses and agencies. We turn the customer voice into customer loyalty. GatherUp is one platform that scales all aspects of your reputation management from listening to customers to understanding them to engaging with them so you can improve the customer experience across multiple businesses. We help you gather customer feedback and insights that improve your reputation/business so you can: 1) Improve the customer experience 2) Attract new customers 3) Retain existing customers And we&#39;re automated and organized in a way so you can do this at scale – across multiple locations or businesses. Gather customer feedback from first party to third party reviews to NPS scores and surveys - Review and Feedback Generation and Monitoring - Automation &amp; Integrations Analyze customer feedback for actionable insights - Sentiment Analysis - AI-assisted Smart Insights - Organize and manage reviews based on topic, theme or keywords Leverage insights to engage and retain customers - SMS Marketing Campaigns - Review Replies (AI-generated replies using Smart Reply) - Website Review Widget to display reviews overall, or by location, theme/topic - Social Sharing of Reviews Founded in 2013 by local search marketers and acquired by Traject in 2019, GatherUp is fueled by a remote workforce of customer-centric people with headquarters in Washington state.


**Average Rating:** 4.5/5.0
**Total Reviews:** 43
**How Do G2 Users Rate GatherUp?**

- **Ease of Use:** 9.0/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 10.0/10 (Category avg: 9.0/10)
- **Feedback Collection:** 10.0/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind GatherUp?**

- **Seller:** [GatherUp](https://www.g2.com/sellers/gatherup)
- **Year Founded:** 2013
- **HQ Location:** Walnut Creek, CA 
- **Twitter:** @GatherUp (1,848 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/gatherup/ (23 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 74% Small-Business, 18% Mid-Market


#### What Are GatherUp's Pros and Cons?

**Pros:**

- Communication (2 reviews)
- Customer Support (2 reviews)
- Automation (1 reviews)
- Centralized Management (1 reviews)
- Customization (1 reviews)



### What Do G2 Reviewers Say About GatherUp?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend GatherUp for its **clear communication** and supportive onboarding, enhancing their overall experience with the platform.
- Users value the **outstanding customer support** from Mike and Michelle, enhancing their experience and ensuring platform effectiveness.
- Users value the **automation features** of GatherUp, enabling effortless scheduling of review requests and follow-ups.
- Users value the **centralized management** in GatherUp, making customer reviews organized and easily accessible.
- Users value the **customization options** in GatherUp, enabling tailored messaging that aligns with their brand identity.


#### What Are Recent G2 Reviews of GatherUp?

**"[No-brainer for your own business or clients you serve!](https://www.g2.com/survey_responses/gatherup-review-11274362)"**

**Rating:** 5.0/5.0 stars
*— Jon P.*

[Read full review](https://www.g2.com/survey_responses/gatherup-review-11274362)

---

**"[Consistent, Automated Review Requests That Boost Local Visibility](https://www.g2.com/survey_responses/gatherup-review-12921229)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Hospital &amp; Health Care*

[Read full review](https://www.g2.com/survey_responses/gatherup-review-12921229)

---



### 13. [Mouseflow](https://www.g2.com/products/mouseflow/reviews)
Mouseflow: Affordable Behavioral Analytics for UX Friction &amp; CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don&#39;t need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, &amp; Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?


**Average Rating:** 4.6/5.0
**Total Reviews:** 688
**How Do G2 Users Rate Mouseflow?**

- **Ease of Use:** 8.8/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 7.6/10 (Category avg: 9.0/10)
- **Feedback Collection:** 8.0/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 7.9/10 (Category avg: 8.9/10)

**Who Is the Company Behind Mouseflow?**

- **Seller:** [Mouseflow](https://www.g2.com/sellers/mouseflow)
- **Company Website:** https://mouseflow.com
- **Year Founded:** 2010
- **HQ Location:** Copenhagen, Denmark
- **Twitter:** @mouseflow (1,736 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2858513/ (57 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 68% Small-Business, 23% Mid-Market


#### What Are Mouseflow's Pros and Cons?

**Pros:**

- Ease of Use (44 reviews)
- Insights (31 reviews)
- Heatmaps (26 reviews)
- Session Replay (23 reviews)
- Easy Setup (22 reviews)

**Cons:**

- Missing Features (13 reviews)
- Limitations (12 reviews)
- Expensive (10 reviews)
- Data Inaccuracy (9 reviews)
- Filtering Issues (7 reviews)


### What Do G2 Reviewers Say About Mouseflow?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **ease of use** with Mouseflow, enabling quick insights and seamless adjustments for effective marketing strategies.
- Users value the **easy qualitative insights** from Mouseflow, which significantly enhance marketing analytics and user engagement.
- Users appreciate the **insightful heatmaps** of Mouseflow, enhancing their understanding of user behavior and improving site engagement.
- Users love the **session replay feature** of Mouseflow for its role in enhancing marketing analytics and user behavior insights.
- Users praise the **easy setup** of Mouseflow, allowing for quick integration and effective data tracking right away.

**Cons:**

- Users note the **missing features** in Mouseflow, including outdated plugins and limited heat map options.
- Users find the **plugin outdated** , and have issues with heat maps, segmentation, and lack of Turkish survey options.
- Users find Mouseflow to be **expensive** , particularly challenging for small businesses with tighter budgets and lower traffic.
- Users report **data inaccuracy** with Mouseflow, noting errors and issues that hinder usability and analysis.
- Users face **filtering issues** with session recordings, causing difficulty in accessing important data effectively.

#### What Are Recent G2 Reviews of Mouseflow?

**"[Actionable Behavioral Insights That Drive Better User Experiences](https://www.g2.com/survey_responses/mouseflow-review-11983608)"**

**Rating:** 4.5/5.0 stars
*— Devaraj P.*

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11983608)

---

**"[Unmatched User Insights and Effortless Integration](https://www.g2.com/survey_responses/mouseflow-review-11920780)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11920780)

---


#### What Are G2 Users Discussing About Mouseflow?

- [What is Mouseflow used for?](https://www.g2.com/discussions/mouseflow-what-is-mouseflow-used-for) - 1 comment
- [What is Mouseflow used for?](https://www.g2.com/discussions/what-is-mouseflow-used-for) - 2 comments, 1 upvote

### 14. [Beta Testing](https://www.g2.com/products/beta-testing/reviews)
BetaTesting: Enterprise Beta Testing and User Research Platform with Real Human Validation BetaTesting is an enterprise beta testing and user research platform that helps companies launch high-quality products by connecting them with real, verified humans (not AI-generated personas or synthetic users). Its panel of 450,000+ ID-verified, non-anonymous, vetted participants helps product, UX, engineering, and marketing teams gather authentic feedback, validate concepts, run user research and uncover issues before launch. BetaTesting also powers Enterprise Beta Communities, letting companies bring their own trusted users into a private, always-on feedback program. BetaTesting a strong fit for enterprise teams that need defensible, evidence-based research. AI-POWERED INSIGHTS BetaTesting includes a robust suite of AI tools that turn raw feedback into actionable insights: • Test-wide AI insights reporting that identifies themes across all feedback and surfaces positive and negative insights tied to source evidence (quotes, video clips, bug reports, survey responses). • Custom AI guidance to focus insight runs on specific research questions. • Sentiment analysis on the key phrases testers use. • Automatic video transcription with sentiment analysis and key moment detection. • MCP server (coming soon) that lets enterprise teams interact with feedback data, manage tests, and engage their beta community inside Claude, Claude Code, Claude Cowork, ChatGPT, Codex, and other MCP-compatible AI tools. ENTERPRISE FEATURES AND SECURITY BetaTesting is built for enterprise procurement, IT, and security: • SOC 2 Type 2 audited with enterprise-grade security controls. • SSO and SCIM for automated user provisioning and deprovisioning. • Full REST API and webhooks for deep integration into engineering and data workflows. • Custom integrations and &quot;if this, then that&quot; recipes for Salesforce, Jira, Asana, Slack, Tableau, Power BI, Snowflake, BigQuery, Redshift, and more. • Managed support and professional services that extend your research team for study design, moderation, analysis, and reporting. ENTERPRISE BETA COMMUNITY (BRING YOUR OWN USERS) The Enterprise Beta Community lets companies onboard their own trusted testers (customers, employees, advocates) and run a professional, ongoing beta program at scale. Use AI insights to surface what matters across thousands of feedback items, turning one-off tests into always-on product discovery infrastructure. COMMON USE CASES • In-home usage testing (IHUT) for physical and connected products • Ongoing customer feedback programs and beta communities • Beta testing new products and features before launch • User experience research and usability testing, moderated and unmoderated • Concept testing, message validation, and pricing research • Multi-country and multi-market validation • Bug discovery, regression testing, and pre-release QA FLEXIBILITY Test durations range from single sessions to multi-week studies. Recruit using 100+ demographic, behavioral, and interest criteria, or bring your own users. Feedback formats include surveys, usability videos, bug reports, in-app messaging, and open-ended feedback. WHO IT&#39;S FOR BetaTesting serves product managers, UX researchers, designers, engineering leads, QA teams, marketing, and customer experience leaders at startups, growth companies, and Fortune 500 enterprises. It is a trusted alternative to legacy user research platforms for teams that need real human validation, enterprise-grade features, AI-powered analysis, and an ongoing beta community at scale.


**Average Rating:** 4.7/5.0
**Total Reviews:** 46
**How Do G2 Users Rate Beta Testing?**

- **Ease of Use:** 9.3/10 (Category avg: 9.1/10)

**Who Is the Company Behind Beta Testing?**

- **Seller:** [BetaTesting](https://www.g2.com/sellers/betatesting)
- **Company Website:** https://betatesting.com/
- **Year Founded:** 2012
- **HQ Location:** Chicago, US
- **Twitter:** @betatesting_com (2,997 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/35500452 (50 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 77% Small-Business, 9% Mid-Market


#### What Are Beta Testing's Pros and Cons?

**Pros:**

- Ease of Use (19 reviews)
- Customer Support (11 reviews)
- Easy Setup (10 reviews)
- Helpful (6 reviews)
- Quick Payment (5 reviews)

**Cons:**

- Insufficient Information (4 reviews)
- Complexity (3 reviews)
- Unclear Explanation (3 reviews)
- Compensation Issues (2 reviews)
- Credit Issues (2 reviews)


### What Do G2 Reviewers Say About Beta Testing?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** in Beta Testing, enjoying a seamless setup and intuitive navigation throughout their experience.
- Users appreciate the **quick and professional responses** from Beta Testing&#39;s customer support team, enhancing their overall experience.
- Users appreciate the **easy setup** of Beta Testing, allowing quick access to testing and rewarding interactions.
- Users find Beta Testing&#39;s **easy-to-follow instructions** and proactive customer service invaluable for a streamlined testing experience.
- Users value the **quick payment process** of Beta Testing, enjoying fair compensation for their testing activities.

**Cons:**

- Users experience **insufficient information** regarding product eligibility and account implications, causing confusion and delays in testing.
- Users find the **complexity of the onboarding process** and UI a significant barrier to effective use of Beta Testing.
- Users experience **unclear explanations** throughout Beta Testing, leading to confusion and difficulty navigating the onboarding process.
- Users express frustration with **compensation issues** , specifically high processing fees and delays in payment transfers.
- Users report **credit issues** due to high processing fees and delays in payment transfers after testing.

#### What Are Recent G2 Reviews of Beta Testing?

**"[Legit Platform for Real Product Testing and Side Income](https://www.g2.com/survey_responses/beta-testing-review-12540935)"**

**Rating:** 5.0/5.0 stars
*— Pravesh K.*

[Read full review](https://www.g2.com/survey_responses/beta-testing-review-12540935)

---

**"[Exciting to Help Software Grow Through Beta Testing](https://www.g2.com/survey_responses/beta-testing-review-12833102)"**

**Rating:** 5.0/5.0 stars
*— Jeffrey B.*

[Read full review](https://www.g2.com/survey_responses/beta-testing-review-12833102)

---


#### What Are G2 Users Discussing About Beta Testing?

- [What is Beta Testing used for?](https://www.g2.com/discussions/what-is-beta-testing-used-for)

### 15. [ProProfs Survey Maker](https://www.g2.com/products/proprofs-survey-maker/reviews)
ProProfs Survey Maker is SaaS-based survey software that helps businesses create attractive and personalized feedback surveys through professionally-designed themes. You can use a pre-made survey or create a customized survey to gather data that enables you to measure customer loyalty and satisfaction levels with ease. ProProfs survey maker offers a great survey design to fetch more accurate data. It helps you collect unbiased survey data on a diverse range of topics. More than 100 ready-made templates and over 1,000,000 thoughtfully crafted questions help you get information aligned with your business goals and objectives. Here the main offerings of this highly versatile tool: Surveys NPS Surveys In-App Surveys Popup surveys Forms such as SideBar forms Quizzes Polls Major Attractions of the ProProfs Survey Maker Get an overview of customer activity: The tool provides real-time reports in the form of graphs, charts, and other graphics. Boost customer retention: Everything is made visible on the powerful dashboard for you to compare and create an actionable strategy. Amp up your lead generation and conversions: Get a snapshot of the behaviors and attitudes of the customers. Multiple language support: Get information from customers from around the world. Expand customer outreach: The surveys can be shared across various platforms and social networks. Evaluate customer’s choice: The tool lets you conduct NPS surveys to see if a customer will choose your brand for his/her next buy or recommend any friend or colleague for the same. Gauge your website traffic and gather quick feedback: You can take advantage of the Popup survey, which can be strategically triggered in response to specific actions by the user. Multiple integrations: The survey maker can be integrated with Freshdesk, MailChimp, SalesForce, Constant Contact, Zendesk to capture customer’s details and gather more valuable data. If you face any issue during survey creation, you can take the help of the video tutorials and FAQs available in the help section.


**Average Rating:** 4.3/5.0
**Total Reviews:** 51
**How Do G2 Users Rate ProProfs Survey Maker?**

- **Ease of Use:** 9.3/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 8.8/10 (Category avg: 9.0/10)
- **Feedback Collection:** 8.8/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 8.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind ProProfs Survey Maker?**

- **Seller:** [ProProfs](https://www.g2.com/sellers/proprofs)
- **Year Founded:** 2009
- **HQ Location:** Los Angeles, CA
- **Twitter:** @ProProfs (4,731 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9492925/ (214 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Education Management
- **Company Size:** 46% Mid-Market, 35% Small-Business


#### What Are ProProfs Survey Maker's Pros and Cons?

**Pros:**

- Ease of Use (6 reviews)
- Easy Setup (5 reviews)
- Survey Creation (4 reviews)
- Quick Setup (3 reviews)
- Setup Ease (3 reviews)

**Cons:**

- Poor Design (2 reviews)
- Poor UI (2 reviews)
- Cluttered Interface (1 reviews)
- Exporting Issues (1 reviews)
- Formatting Issues (1 reviews)


### What Do G2 Reviewers Say About ProProfs Survey Maker?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **easy-to-use interface** of ProProfs Survey Maker, streamlining survey creation for everyone.
- Users love the **easy setup** of ProProfs Survey Maker, enabling quick creation of surveys within minutes.
- Users appreciate the **easy survey creation** process in ProProfs Survey Maker, enabling quick and professional feedback gathering.
- Users appreciate the **quick setup** of ProProfs Survey Maker, enabling fast survey creation and integration within minutes.
- Users appreciate the **easy and hassle-free setup** of ProProfs Survey Maker, allowing for quick and efficient usage.

**Cons:**

- Users find the **poor design** of ProProfs Survey Maker limits customization and overall user experience significantly.
- Users note that the **UI can feel dated and dense** , hindering overall usability and user experience in ProProfs Survey Maker.
- Users find the **interface cluttered and outdated** , which negatively impacts their overall experience with ProProfs Survey Maker.
- Users experience **exporting issues** with ProProfs Survey Maker, often needing manual cleanup for formatting before using data.
- Users experience **formatting issues** when exporting data, requiring manual cleanup for proper use in Excel.

#### What Are Recent G2 Reviews of ProProfs Survey Maker?

**"[Keeping Wellness Surveys and Follow-Ups More Structured](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12860959)"**

**Rating:** 4.5/5.0 stars
*— Ishan S.*

[Read full review](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12860959)

---

**"[AI-Powered Surveys Made Easy with Flexible Sharing and Strong Templates](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12827017)"**

**Rating:** 4.5/5.0 stars
*— Konjengbam  M.*

[Read full review](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12827017)

---


#### What Are G2 Users Discussing About ProProfs Survey Maker?

- [What is survey Survicate?](https://www.g2.com/discussions/proprofs-survey-maker-what-is-survey-survicate) - 1 comment
- [Which software is best for survey?](https://www.g2.com/discussions/proprofs-survey-maker-which-software-is-best-for-survey)
- [Is ProProfs survey Maker free?](https://www.g2.com/discussions/is-proprofs-survey-maker-free)
- [What is ProProfs survey Maker?](https://www.g2.com/discussions/what-is-proprofs-survey-maker)

### 16. [ConnectWise PSA](https://www.g2.com/products/connectwise-psa/reviews)
ConnectWise PSA is the most complete business management platform built specifically for companies that sell, service, and support technology. Designed for Managed Service Providers (MSPs) and IT service organizations, it centralizes operations, strengthens accountability, and improves service delivery by bringing every core workflow into one modern platform. ConnectWise PSA helps MSPs reduce manual effort and streamline operations through adaptive workflows, automated billing, and structured service processes. From ticket management and customer service to sales, project delivery, and business analytics, ConnectWise PSA gives teams the tools they need to work smarter, faster, and with greater consistency. As a unified command center for the business, ConnectWise PSA provides real-time visibility across service, finance, and operations. This holistic approach allows MSPs to eliminate swivel-chair work, reduce errors, and make data-driven decisions that support growth and customer satisfaction. Routine tasks become automated, freeing technicians and leaders to focus on strategic initiatives rather than administrative overhead. Built for small to mid-sized technology firms and MSPs, ConnectWise PSA supports the full lifecycle of managed services. Users rely on it to track and resolve service tickets, automate recurring and one-time invoicing, manage projects, oversee sales activity, and monitor key performance metrics—all from a single platform that scales with the business. Core capabilities include an advanced service desk for efficient ticket routing and resolution, reliable integrations with major accounting platforms, robust quoting and invoicing tools for accelerating cash flow, and comprehensive project management to keep teams aligned. Built-in dashboards and analytics surface trends and insights that help leaders improve performance and operate proactively. Backed by more than 40 years of experience in the technology services industry, ConnectWise stands apart through its global community, deep ecosystem, and continuous innovation. ConnectWise PSA gives MSPs the foundation they need to run and grow their business today while preparing for a future powered by automation and intelligent service delivery.


**Average Rating:** 4.0/5.0
**Total Reviews:** 555
**How Do G2 Users Rate ConnectWise PSA?**

- **Ease of Use:** 7.4/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 9.4/10 (Category avg: 9.0/10)
- **Feedback Collection:** 9.7/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 9.5/10 (Category avg: 8.9/10)

**Who Is the Company Behind ConnectWise PSA?**

- **Seller:** [ConnectWise](https://www.g2.com/sellers/connectwise)
- **Company Website:** https://www.connectwise.com/
- **Year Founded:** 1982
- **HQ Location:** Tampa, FL
- **Twitter:** @ConnectWise (14,926 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/48576/ (3,388 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** President, Network Engineer
- **Top Industries:** Information Technology and Services, Computer &amp; Network Security
- **Company Size:** 66% Small-Business, 28% Mid-Market


#### What Are ConnectWise PSA's Pros and Cons?

**Pros:**

- Ease of Use (36 reviews)
- Integration (21 reviews)
- Integrations (16 reviews)
- Feature Richness (15 reviews)
- Customer Support (13 reviews)

**Cons:**

- Learning Curve (24 reviews)
- Poor Customer Support (16 reviews)
- Complex Usability (15 reviews)
- Missing Features (13 reviews)
- Performance Issues (10 reviews)


### What Do G2 Reviewers Say About ConnectWise PSA?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of ConnectWise PSA, finding it simple to manage tickets and client information.
- Users value the **seamless integration** of ConnectWise PSA, enhancing workflow automation and providing an all-in-one solution.
- Users appreciate the **strong integration capabilities** of ConnectWise PSA, enhancing efficiency across various tools and workflows.
- Users value the **feature richness** of ConnectWise PSA, enjoying its all-in-one capabilities and strong integrations.
- Users value the **high-quality customer support** from ConnectWise PSA, which enhances user experience and project management.

**Cons:**

- Users find the **learning curve challenging** with ConnectWise PSA, requiring complex configurations for effective use.
- Users report **poor customer support** , experiencing unresponsive service and unresolved issues consistently.
- Users find the **complex usability** of ConnectWise PSA frustrating, with tedious processes and excessive click requirements for tasks.
- Users wish for **missing features** like more keyboard shortcuts and a better mobile app to enhance ConnectWise PSA.
- Users experience significant **performance issues** with ConnectWise PSA, including slow responses and frustrating system glitches.

#### What Are Recent G2 Reviews of ConnectWise PSA?

**"[Efficient Tool That Simplifies Daily Tasks](https://www.g2.com/survey_responses/connectwise-psa-review-12026815)"**

**Rating:** 5.0/5.0 stars
*— Imran I.*

[Read full review](https://www.g2.com/survey_responses/connectwise-psa-review-12026815)

---

**"[Great PSA system is you take the time to set it up according to your needs](https://www.g2.com/survey_responses/connectwise-psa-review-12892759)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/connectwise-psa-review-12892759)

---


#### What Are G2 Users Discussing About ConnectWise PSA?

- [What is SmileBack used for?](https://www.g2.com/discussions/what-is-smileback-used-for)
- [What is BrightGauge used for?](https://www.g2.com/discussions/what-is-brightgauge-used-for)
- [What is BrightGuage used for?](https://www.g2.com/discussions/what-is-brightguage-used-for) - 1 comment
- [How do I disable ConnectWise control?](https://www.g2.com/discussions/connectwise-psa-how-do-i-disable-connectwise-control)
- [How do I download ConnectWise manage client?](https://www.g2.com/discussions/how-do-i-download-connectwise-manage-client)

### 17. [CallidusCloud Clicktools](https://www.g2.com/products/calliduscloud-clicktools/reviews)
SAP Clicktools enables business to drive sales and refine service though automated and actionable customer data. Utilizing deep out-of-the-box integration, Clicktools Enterprise Feedback Management allows business users to capture rich customer sentiment, refine centralized 360 account data, and engage customers with automated workflows to improve sales, refine service, identify new opportunities, and more... Clicktools and Salesforce seamlessly integrate, enabling organizations to automate and centralize VoC initiatives: • CAPTURE customer insight through surveys, scripts, conditional questioning, and forms. • REFINE service and CRM data with contextual customer sentiment. • ENGAGE customers with deep insights automatically to drive loyalty and improve lifetime value.


**Average Rating:** 4.3/5.0
**Total Reviews:** 65
**How Do G2 Users Rate CallidusCloud Clicktools?**

- **Ease of Use:** 8.4/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 8.3/10 (Category avg: 9.0/10)
- **Feedback Collection:** 9.6/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 9.4/10 (Category avg: 8.9/10)

**Who Is the Company Behind CallidusCloud Clicktools?**

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP (297,052 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,955 employees on LinkedIn®)
- **Ownership:** NYSE:SAP

**Who Uses This Product?**
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 48% Enterprise, 39% Mid-Market



#### What Are Recent G2 Reviews of CallidusCloud Clicktools?

**"[Technical Survey Tool for Salesforce Pros](https://www.g2.com/survey_responses/calliduscloud-clicktools-review-4198542)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Management Consulting*

[Read full review](https://www.g2.com/survey_responses/calliduscloud-clicktools-review-4198542)

---

**"[Clicktools at its best!](https://www.g2.com/survey_responses/calliduscloud-cx-review-304666)"**

**Rating:** 5.0/5.0 stars
*— Aniket D.*

[Read full review](https://www.g2.com/survey_responses/calliduscloud-cx-review-304666)

---


#### What Are G2 Users Discussing About CallidusCloud Clicktools?

- [What is CallidusCloud Clicktools used for?](https://www.g2.com/discussions/what-is-calliduscloud-clicktools-used-for)

### 18. [Crewhu](https://www.g2.com/products/crewhu/reviews)
Crewhu is the only platform built for MSPs combining CSAT, NPS, Employee Recognition, and Gamification. Track the metrics that matter most to increase employee engagement, customer satisfaction, and close more deals!


**Average Rating:** 4.7/5.0
**Total Reviews:** 92
**How Do G2 Users Rate Crewhu?**

- **Ease of Use:** 9.0/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 9.3/10 (Category avg: 9.0/10)
- **Feedback Collection:** 9.5/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 9.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind Crewhu?**

- **Seller:** [Crewhu](https://www.g2.com/sellers/crewhu)
- **Year Founded:** 2013
- **HQ Location:** Boca Raton, FL
- **Twitter:** @crewHuTeam (286 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3855610/ (32 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** CEO
- **Top Industries:** Information Technology and Services, Computer &amp; Network Security
- **Company Size:** 81% Small-Business, 15% Mid-Market


#### What Are Crewhu's Pros and Cons?

**Pros:**

- Appreciation (1 reviews)
- Customer Feedback (1 reviews)
- Customer Satisfaction (1 reviews)
- Ease of Use (1 reviews)
- Employee Recognition (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Integration Issues (1 reviews)
- Usage Difficulty (1 reviews)


### What Do G2 Reviewers Say About Crewhu?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **badges and monetized appreciation** features of Crewhu, enhancing team recognition and motivation.
- Users find **customer feedback collection** invaluable with Crewhu, enhancing both insights and employee recognition.
- Users value Crewhu for its **ease of collecting CSAT data** and rewarding employees efficiently.
- Users appreciate the **ease of use** of Crewhu, finding it invaluable for collecting CSAT data and rewarding employees.
- Users find it easy to collect CSAT data and appreciate the **employee recognition** features of Crewhu.

**Cons:**

- Users find the **gift card purchasing system expensive** , which detracts from their otherwise positive experience with Crewhu.
- Users find **integration with Syncro challenging** , which complicates the overall experience with Crewhu.
- Users find **usage difficulty** due to complications during integration with Syncro, impacting their overall experience.

#### What Are Recent G2 Reviews of Crewhu?

**"[Invaluable Tool for CSAT Collection and Employee Rewards](https://www.g2.com/survey_responses/crewhu-review-12034736)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/crewhu-review-12034736)

---

**"[CrewHu is nice way to show appreciation to my coworkers](https://www.g2.com/survey_responses/crewhu-review-11179723)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/crewhu-review-11179723)

---


#### What Are G2 Users Discussing About Crewhu?

- [What is CrewHu used for?](https://www.g2.com/discussions/what-is-crewhu-used-for) - 1 comment, 1 upvote

### 19. [WEVO](https://www.g2.com/products/wevo/reviews)
WEVO is a UX research platform that uncovers insights with significantly less effort than typical tools. Research, product and marketing teams get synthesized quantitative and qualitative insights, scores and benchmarks with less than 30 minutes of effort. WEVO’s statistically significant feedback de-risks their decision-making, delivering the confidence to build valuable customer experiences.


**Average Rating:** 4.7/5.0
**Total Reviews:** 70
**How Do G2 Users Rate WEVO?**

- **Ease of Use:** 9.3/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 8.3/10 (Category avg: 9.0/10)
- **Feedback Collection:** 10.0/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind WEVO?**

- **Seller:** [WEVO](https://www.g2.com/sellers/wevo)
- **Year Founded:** 2017
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @Wevoconversion (1,010 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10629336/ (36 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Financial Services, Higher Education
- **Company Size:** 46% Mid-Market, 27% Enterprise



#### What Are Recent G2 Reviews of WEVO?

**"[Democratizing Research for a larger team](https://www.g2.com/survey_responses/wevo-review-8351604)"**

**Rating:** 5.0/5.0 stars
*— Noah H.*

[Read full review](https://www.g2.com/survey_responses/wevo-review-8351604)

---

**"[Incredible amounts of data and insights from just a single WEVO study!](https://www.g2.com/survey_responses/wevo-review-7368822)"**

**Rating:** 5.0/5.0 stars
*— Samantha O.*

[Read full review](https://www.g2.com/survey_responses/wevo-review-7368822)

---


#### What Are G2 Users Discussing About WEVO?

- [What is WEVO used for?](https://www.g2.com/discussions/what-is-wevo-used-for)

### 20. [Chekkit](https://www.g2.com/products/chekkit/reviews)
Chekkit is a platform designed to supercharge local businesses. It significantly boosts customer engagement and lead conversion, outperforming the competition. The software offers an all-in-one solution for Review Management, Business Text Messaging, Textchat, Centralized Inbox, Textable Landline, Customer Surveys, Competitive Benchmarking, and more! This integrated approach simplifies customer interactions, enhances business operations, and drives growth.


**Average Rating:** 4.9/5.0
**Total Reviews:** 153
**How Do G2 Users Rate Chekkit?**

- **Ease of Use:** 9.6/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 9.7/10 (Category avg: 9.0/10)
- **Feedback Collection:** 8.9/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 8.6/10 (Category avg: 8.9/10)

**Who Is the Company Behind Chekkit?**

- **Seller:** [Chekkit](https://www.g2.com/sellers/chekkit)
- **Year Founded:** 2016
- **HQ Location:** Winnipeg
- **Twitter:** @getchekkit (204 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18233108/ (10 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, Manager
- **Top Industries:** Retail, Luxury Goods &amp; Jewelry
- **Company Size:** 90% Small-Business, 10% Mid-Market


#### What Are Chekkit's Pros and Cons?

**Pros:**

- AI Integration (1 reviews)
- AI Technology (1 reviews)
- Features (1 reviews)
- Integrations (1 reviews)

**Cons:**

- AI Limitations (1 reviews)
- Chat Functionality (1 reviews)
- Limitations (1 reviews)
- Poor Chat Functionality (1 reviews)


### What Do G2 Reviewers Say About Chekkit?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **AI Integration** of Chekkit, allowing for innovative features like chatbots on industry websites.
- Users value the **innovative chatbot integration** of Chekkit, enhancing their website&#39;s functionality in a unique way.
- Users value the **unique chatbot integration** offered by Chekkit, enhancing their website experience in their industry.
- Users value the **integration capabilities** of Chekkit, enhancing their websites with unique features like chatbots.

**Cons:**

- Users find the **limited response options** frustrating as communication is restricted to text only.
- Users find the **limited response options** of Chekkit&#39;s chat functionality frustrating as text is the only method available.
- Users find the **text-only response limitation** restrictive, impacting their ability to communicate effectively with guests.
- Users find the **poor chat functionality** limits their ability to engage effectively with guests.

#### What Are Recent G2 Reviews of Chekkit?

**"[Innovative Chatbot Integration Sets Us Apart](https://www.g2.com/survey_responses/chekkit-review-12086041)"**

**Rating:** 4.0/5.0 stars
*— Daryn M.*

[Read full review](https://www.g2.com/survey_responses/chekkit-review-12086041)

---

**"[Chekkit: Affordable, Feature-Rich Messaging Hub with Excellent AI Proofing](https://www.g2.com/survey_responses/chekkit-review-12967845)"**

**Rating:** 5.0/5.0 stars
*— Simon F.*

[Read full review](https://www.g2.com/survey_responses/chekkit-review-12967845)

---


#### What Are G2 Users Discussing About Chekkit?

- [What is Chekkit used for?](https://www.g2.com/discussions/what-is-chekkit-used-for)

### 21. [Enghouse Insights](https://www.g2.com/products/enghouse-insights/reviews)
Enghouse Insights&#39; Multi-Mode Data Collection platform is a comprehensive solution designed for market researchers and political polling specialists seeking to gather accurate and diverse data. By integrating multiple data collection methods—including online surveys (WAPI), phone interviews (CATI), non-agent phone interviews (IVR), and face-to-face interactions—the platform ensures a holistic representation of target audiences. This approach minimizes selection bias and accommodates varying respondent preferences, leading to more reliable and nuanced insights. Key Features and Functionality: - Enhanced Reach: Employing various data collection modes allows access to a broader and more diverse audience, facilitating comprehensive insights across different demographic groups. - Time and Cost Efficiency: The platform enables efficient resource allocation by selecting the most cost-effective and timely data collection methods tailored to specific project needs. - Optimized Response Rates: Offering multiple engagement options caters to individual respondent preferences, resulting in higher participation rates and more complete datasets. - Reduced Non-Response Bias: By providing various modes of participation, the platform mitigates non-response bias, ensuring a more representative sample and accurate insights. - Deeper Insights: Combining data from different collection modes captures unique perspectives, leading to a more profound understanding of complex issues and consumer behaviors. - Real-Time Monitoring: The platform offers real-time tracking of survey progress, response rates, and data quality, allowing for prompt adjustments to enhance data collection processes. - Improved Data Quality: Utilizing multiple data collection methods enables data triangulation, cross-referencing responses to validate and enhance data accuracy. - Geographical Coverage: The platform ensures comprehensive data collection across various regions, reducing bias from localized responses and providing a more accurate representation of the target population. Primary Value and User Solutions: The Multi-Mode Data Collection platform addresses the challenges of modern data gathering by offering a versatile and efficient solution that adapts to changing communication trends and respondent behaviors. It empowers organizations to make informed decisions based on high-quality, representative data, ultimately leading to more accurate insights and strategic advantages in market research and political polling.


**Average Rating:** 3.8/5.0
**Total Reviews:** 28
**How Do G2 Users Rate Enghouse Insights?**

- **Ease of Use:** 8.3/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 10.0/10 (Category avg: 9.0/10)
- **Feedback Collection:** 10.0/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Enghouse Insights?**

- **Seller:** [Enghouse Systems](https://www.g2.com/sellers/enghouse-systems)
- **Year Founded:** 1984
- **HQ Location:** Markham
- **Twitter:** @EnghouseInterac (2,418 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/enghouse/ (1,294 employees on LinkedIn®)
- **Ownership:** ENGH (TSE)

**Who Uses This Product?**
- **Top Industries:** Telecommunications
- **Company Size:** 45% Small-Business, 42% Mid-Market


#### What Are Enghouse Insights's Pros and Cons?

**Pros:**

- AI Integration (1 reviews)
- Ease of Use (1 reviews)
- Efficiency (1 reviews)
- Helpful (1 reviews)
- Intuitive (1 reviews)

**Cons:**

- Difficult Learning (1 reviews)
- Integration Issues (1 reviews)
- Learning Curve (1 reviews)
- Slow Performance (1 reviews)
- Small Business Challenges (1 reviews)


### What Do G2 Reviewers Say About Enghouse Insights?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **real-time AI-powered analytics** of Enghouse Insights, enhancing omnichannel customer experience significantly.
- Users appreciate the **ease of use** of Enghouse Insights, finding frequent use simplifies the initial learning curve.
- Users value the **efficiency** of Enghouse Insights, effectively unifying data and enhancing omnichannel customer interactions.
- Users appreciate the **real-time AI-powered analytics** of Enghouse Insights, enhancing their ability to unify customer interactions effectively.
- Users value the **intuitive design** of Enghouse Insights, which simplifies the integration of multi-channel customer data.

**Cons:**

- Users find the **difficult learning** curve initially challenging, though it improves with regular use over time.
- Users face **integration issues** that hinder execution and provide limited space for effective analysis.
- Users find the **learning curve steep** initially, but it simplifies with regular use over time.
- Users express concern over **slow performance** at enterprise scale, impacting overall scalability and ease of use.
- Users face concerns about **scalability and performance** at enterprise scale, though it improves with frequent use.

#### What Are Recent G2 Reviews of Enghouse Insights?

**"[Best of the best data driven solutions for corporates across the globe](https://www.g2.com/survey_responses/enghouse-insights-review-11071421)"**

**Rating:** 5.0/5.0 stars
*— AD N.*

[Read full review](https://www.g2.com/survey_responses/enghouse-insights-review-11071421)

---

**"[Centralized Customer Insights with Reliable Performance](https://www.g2.com/survey_responses/enghouse-insights-review-12456591)"**

**Rating:** 4.0/5.0 stars
*— Krous S.*

[Read full review](https://www.g2.com/survey_responses/enghouse-insights-review-12456591)

---


#### What Are G2 Users Discussing About Enghouse Insights?

- [What is Survox used for?](https://www.g2.com/discussions/what-is-survox-used-for)

### 22. [Verint Voice of the Customer](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews)
Verint® Voice of the Customer™ (formerly known as Experience Management™) empowers CX Leaders to optimize customer experiences in real-time. With Verint Voice of the Customer, companies can listen everywhere, act immediately, and analyze deeper than with any other experience management solution in the marketplace. Verint offers prescriptive VoC solutions across Web and Mobile, Enterprise-wide, and Location-Based experiences. As part of the Verint Platform, Verint Voice of the Customer allows CX leaders to close the Engagement Capacity Gap™ between customer expectations and budget or resources by: Deriving insights from data and AI Connecting organizational silos Leveraging CX orchestration and automation Examples of customer successes include: - Increasing NPS by 17 points - Realizing a 72% increase in BOPIS (buy online pickup in store) orders month-over-month - Cross-functional view of customer interactions enabling continuous CX improvements - Unlock the power of a unified customer experience! Contact us today. Verint wholly owns OpinionLab and ForeSee, both of which are now fully integrated parts of Verint Voice of the Customer (formerly known as Experience Management).


**Average Rating:** 4.2/5.0
**Total Reviews:** 40
**How Do G2 Users Rate Verint Voice of the Customer?**

- **Ease of Use:** 8.2/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 9.2/10 (Category avg: 9.0/10)
- **Feedback Collection:** 9.0/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 8.6/10 (Category avg: 8.9/10)

**Who Is the Company Behind Verint Voice of the Customer?**

- **Seller:** [Verint](https://www.g2.com/sellers/verint)
- **Year Founded:** 1994
- **HQ Location:** Melville, New York
- **Twitter:** @Verint (7,739 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/verint (4,343 employees on LinkedIn®)
- **Ownership:** Thoma Bravo

**Who Uses This Product?**
- **Top Industries:** Retail
- **Company Size:** 51% Enterprise, 37% Mid-Market



#### What Are Recent G2 Reviews of Verint Voice of the Customer?

**"[Great platform, great support](https://www.g2.com/survey_responses/verint-voice-of-the-customer-review-9397018)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/verint-voice-of-the-customer-review-9397018)

---

**"[Easy to set up, easy to use and great access to an experienced team](https://www.g2.com/survey_responses/verint-voice-of-the-customer-review-9728417)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Entertainment*

[Read full review](https://www.g2.com/survey_responses/verint-voice-of-the-customer-review-9728417)

---


#### What Are G2 Users Discussing About Verint Voice of the Customer?

- [What is Verint Predictive Experience (formerly Verint ForeSee) used for?](https://www.g2.com/discussions/what-is-verint-predictive-experience-formerly-verint-foresee-used-for) - 1 comment

### 23. [Optimal](https://www.g2.com/products/optimal-optimal/reviews)
Optimal is a comprehensive user insights platform designed to support user research across the entire product development process. Tailored for enterprise organizations, Optimal helps teams make informed product decisions by connecting directly with users, from early discovery and concept validation to usability testing and post-launch optimization. The platform is particularly effective for cross-functional teams seeking to reduce development risk, align stakeholders, and deliver user-centered experiences at scale. Optimal serves product managers, designers, UX researchers, and others who need fast, reliable insights through structured user research. Its intuitive interface and AI-powered tools enable both researchers and non-researchers to contribute meaningfully, promoting research democratization without compromising quality. With flexible study design, AI and automation, and built-in participant recruitment, Optimal makes it easier to uncover user needs, test ideas early, validate navigation, and analyze qualitative feedback across multiple research efforts. Key capabilities of the Optimal platform include prototype testing and live website testing; AI-assisted surveys to quickly gather reliable feedback on user behaviors and preferences; and AI user research features that automatically extract insights, themes, and highlight reels from recorded interviews. Teams can also centralize qualitative data for streamlined analysis, structure content more effectively with card sorting and tree testing, and improve usability with first-click testing, and more. Participant recruitment is fully integrated, offering access to a global panel of over 100 million users across 150 countries, along with options for managed services or custom audiences. Trusted by global organizations including Apple, Netflix, Amazon, Spotify, Nike, and LEGO, Optimal empowers teams to conduct rigorous, scalable user research that informs strategic decisions and improves user satisfaction. By combining human insight with advanced AI user research capabilities, Optimal helps enterprises build better digital products, faster, smarter, and with greater confidence.


**Average Rating:** 4.3/5.0
**Total Reviews:** 63
**How Do G2 Users Rate Optimal?**

- **Ease of Use:** 8.9/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 5.8/10 (Category avg: 9.0/10)
- **Feedback Collection:** 6.7/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Optimal?**

- **Seller:** [Optimal](https://www.g2.com/sellers/optimal-fac109c2-ffd8-41e0-96ef-9e8c367d9da9)
- **Company Website:** https://optimalworkshop.com
- **Year Founded:** 2007
- **HQ Location:** Wellington, NZ
- **Twitter:** @optimalworkshop (6,841 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/optimal-workshop/ (103 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Design, Higher Education
- **Company Size:** 41% Mid-Market, 33% Enterprise


#### What Are Optimal's Pros and Cons?

**Pros:**

- Ease of Use (23 reviews)
- Features (12 reviews)
- Analytics (11 reviews)
- Analysis Efficiency (10 reviews)
- Easy Setup (10 reviews)

**Cons:**

- Missing Features (6 reviews)
- Pricing Issues (6 reviews)
- Expensive (4 reviews)
- Integration Issues (4 reviews)
- Uploading Issues (4 reviews)


### What Do G2 Reviewers Say About Optimal?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Optimal&#39;s **ease of use** exceptional, allowing intuitive navigation and effortless continuation after breaks.
- Users value the **comprehensive suite of tools** in Optimal, with intuitive features that enhance their research experience.
- Users commend the **excellent in-app analysis tools** of Optimal, which provide clear insights and support research needs effectively.
- Users value the **analysis efficiency** of Optimal, appreciating its intuitive setup and quick test launch capabilities.
- Users value the **easy setup** of Optimal Workshop, enabling quick test launches and intuitive participant experiences.

**Cons:**

- Users find the **missing features** in Optimal, such as multiple recruiting links and enhanced qualitative tools, frustrating.
- Users express frustrations over **pricing issues** , citing limitations on tests and affordability for smaller teams.
- Users find Optimal to be **expensive** , especially with limitations on tests and integration issues impacting value for smaller teams.
- Users experience **integration issues** with Optimal, leading to inconvenient workflows and limitations in tool compatibility.
- Users experience **uploading issues** with Optimal’s qualitative insights tool, lacking video and transcript capabilities.

#### What Are Recent G2 Reviews of Optimal?

**"[One-of-a-Kind UX Tool: Fast, Easy, and Worth the Investment](https://www.g2.com/survey_responses/optimal-review-12991396)"**

**Rating:** 5.0/5.0 stars
*— Manasa G.*

[Read full review](https://www.g2.com/survey_responses/optimal-review-12991396)

---

**"[OW really saves the day when I need to create in depth user research studies for my customers!](https://www.g2.com/survey_responses/optimal-review-12528173)"**

**Rating:** 4.5/5.0 stars
*— Alysson Franklin M.*

[Read full review](https://www.g2.com/survey_responses/optimal-review-12528173)

---


#### What Are G2 Users Discussing About Optimal?

- [What is Reframer used for?](https://www.g2.com/discussions/what-is-reframer-used-for)
- [What is Treejack software?](https://www.g2.com/discussions/what-is-treejack-software)
- [Is Optimal Workshop free?](https://www.g2.com/discussions/is-optimal-workshop-free)
- [How do you use Optimal Workshop?](https://www.g2.com/discussions/how-do-you-use-optimal-workshop)
- [What is optimal workshop software?](https://www.g2.com/discussions/what-is-optimal-workshop-software)

### 24. [Swell](https://www.g2.com/products/socialswell-inc-swell/reviews)
Swell automatically gathers private and public feedback from patients and employees. With better feedback, practices can boost their online reputations, enhance the patient experience, and improve employee satisfaction.


**Average Rating:** 4.5/5.0
**Total Reviews:** 341
**How Do G2 Users Rate Swell?**

- **Ease of Use:** 9.0/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 9.3/10 (Category avg: 9.0/10)
- **Feedback Collection:** 8.8/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 8.6/10 (Category avg: 8.9/10)

**Who Is the Company Behind Swell?**

- **Seller:** [SocialSwell](https://www.g2.com/sellers/socialswell)
- **Year Founded:** 2016
- **HQ Location:** Salt Lake City, Utah
- **Twitter:** @Swell_Reviews (2 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/17937029/ (40 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Office Manager, Owner
- **Top Industries:** Hospital &amp; Health Care, Health, Wellness and Fitness
- **Company Size:** 87% Small-Business, 12% Mid-Market



#### What Are Recent G2 Reviews of Swell?

**"[Awesome platform to contact our research participants. Private, easy to use... Great features](https://www.g2.com/survey_responses/swell-review-8879327)"**

**Rating:** 4.5/5.0 stars
*— Gina A.*

[Read full review](https://www.g2.com/survey_responses/swell-review-8879327)

---

**"[Modern developer workflow are impressive](https://www.g2.com/survey_responses/swell-review-9932552)"**

**Rating:** 4.0/5.0 stars
*— Khaloukhaev A.*

[Read full review](https://www.g2.com/survey_responses/swell-review-9932552)

---



### 25. [Customer Experience Solutions](https://www.g2.com/products/acf-technologies-customer-experience-solutions/reviews)
Our platform powers a suite of next-generation customer experience solutions, including queue management, appointment booking, virtual queuing, video appointments, digital signage, wayfinding, customer feedback, and staffing management. It enables organisations to seamlessly manage and optimise omnichannel customer journeys while streamlining back-office processes through business process management (BPM). By incorporating predictive analytics, machine learning, and artificial intelligence, the platform helps organisations stay proactive, predictive, and productive, unlocking powerful capabilities that enhance customer experiences while reducing operational costs. Each module enables organisations to deliver a wide range of services through a single intuitive interface, helping maximise the value of every customer interaction across industries such as healthcare, financial services, education, retail, telecommunications, government, and more.


**Average Rating:** 4.6/5.0
**Total Reviews:** 32
**How Do G2 Users Rate Customer Experience Solutions?**

- **Ease of Use:** 9.4/10 (Category avg: 9.1/10)
- **Brand Design Consistency:** 8.2/10 (Category avg: 9.0/10)
- **Feedback Collection:** 9.5/10 (Category avg: 9.2/10)
- **Feedback Aggregation:** 8.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind Customer Experience Solutions?**

- **Seller:** [ACF Technologies](https://www.g2.com/sellers/acf-technologies)
- **Year Founded:** 2003
- **HQ Location:** Asheville, NC
- **Twitter:** @ACF_Tech (462 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/acftechnologies/ (177 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Banking
- **Company Size:** 39% Mid-Market, 36% Enterprise



#### What Are Recent G2 Reviews of Customer Experience Solutions?

**"[Ideal platform to improve the customer experience](https://www.g2.com/survey_responses/customer-experience-solutions-review-8369621)"**

**Rating:** 5.0/5.0 stars
*— Gilberto C.*

[Read full review](https://www.g2.com/survey_responses/customer-experience-solutions-review-8369621)

---

**"[Manage and optimize your customers administrative processes.](https://www.g2.com/survey_responses/customer-experience-solutions-review-8284290)"**

**Rating:** 4.5/5.0 stars
*— Carene N.*

[Read full review](https://www.g2.com/survey_responses/customer-experience-solutions-review-8284290)

---


#### What Are G2 Users Discussing About Customer Experience Solutions?

- [What is Q-Flow Platform used for?](https://www.g2.com/discussions/what-is-q-flow-platform-used-for)


## What Is Enterprise Feedback Management Software?

[Customer Service Software](https://www.g2.com/categories/customer-service)

## What Software Categories Are Similar to Enterprise Feedback Management Software?

- [Survey Software](https://www.g2.com/categories/survey)
- [User Research Tools](https://www.g2.com/categories/user-research)
- [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics)


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## How Do You Choose the Right Enterprise Feedback Management Software?

### What You Should Know About Enterprise Feedback Management Software

### What is Enterprise Feedback Management Software?

Enterprise feedback management (EFM) software centralizes all customer feedback into a single hub where all data and information are easily accessible and packaged by analysis. It performs data collection on customer feedback to provide businesses with actionable customer or employee insights. EFM accomplishes this by creating and distributing optimized customer surveys to request feedback on their experience with the product.

EFM software or enterprise feedback management systems benefit businesses by compiling feedback across multiple channels into a single coherent picture of the customer experience. Structuring this feedback helps a company’s marketing, sales, and product development teams better visualize where to find customer pain points and opportunities. Furthermore, the insights gleaned can aid business strategy and decision making by notifying leaders of negative feedback in real time. EFM is an excellent tool to promote customer loyalty by acting as a company’s listening instrument. It should be noted that EFM software focuses more on external customer feedback rather than internal employee feedback.

EFM software can perform all the capabilities required for products in the Survey category. Similarly, tools in the Experience Management (EM) category can perform all of the features described in the EFM category. The Survey, Enterprise Feedback Management, and Experience Management are mutually exclusive categories. Depending on business needs, the company may need more or less than what EFM software offers.

#### What Types of Enterprise Feedback Management Software Exist?

Although most EFM software allows for creating custom surveys with unlimited questions, some EFM platforms provide more granularity regarding certain survey formats. Below is a list of a few buyers might see in various EFM software.

**Net promoter score (NPS) surveys**

The NPS survey is one of the best EFM tools to measure customer loyalty. An NPS survey gauges customer satisfaction by asking customers a single question. Often, this question is like, &quot;How likely are you to recommend products to a friend or colleague?&quot; Customers then respond to the question on a scale of 1–10. Companies translate those scores to identify how many customers were detractors (1–5), neutral (6–8), or promoters (9–10).

The NPS gives a company a better sense of its performance. Over time, a company can compare its performance on the NPS survey to see if it is losing or gaining customer loyalty. Narrowing down the brand performance to one question increases users&#39; chances of participating in the company’s survey.

**Customer effort score (CES) surveys**

&amp;nbsp;A CES survey asks customers a single question about how easy it is for them to get the support they need. This is a great way to isolate customer satisfaction needs based on customer support and understand if customer service is an aspect of the business that is lacking.

**Customer satisfaction surveys**

A customer satisfaction survey allows customers to answer various questions based on a particular experience at a company. This can be a reaction to a company-sponsored event or a particular product. The end goal is to measure short-term customer satisfaction. This can be a helpful marketing tool to promote a particular product or experience and develop a long-term plan based on what products are working well.

### What are the Common Features of Enterprise Feedback Management Software?

EFM products contain these core features as part of their package:

**Survey builder:** The main feature of EFM software is its survey creation capabilities. Users create custom surveys to distribute to customers and record their responses to an internal team using a centralized EFM database. Team members can then collaborate on the survey within the EFM software and add supplementary questions or edit other aspects. The survey interface also allows for customized survey layouts and company-branded images, giving the survey a more professional look.

**Omnichannel feedback:** EFM software can make it easy for customers to share their feedback by answering surveys through a customer&#39;s preferred communication channel. This allows companies to give customers multiple options, translating to a higher participation rate.

**Triggered workflows:** When a customer completes a survey, EFM software will automatically notify the user and automate the next step in the feedback process. This helps with workflow management and customer follow-up. Depending on the customer sentiment, different workflow tasks may be triggered. PR teams may be in charge of responding to customers who responded negatively to the survey, while marketers may be the ones to promote the positive responses. The triggered workflow function lets the company decide how relevant content is routed to the appropriate teams.

**Data reports:** EFM software provides users with data-driven analytics. Instead of manually counting the number of customer responses and identifying important keywords, EFM software will do all the calculations, providing numerical data based on customer feedback.

**Text analytics:** Text analytics allows users to gather data from open-ended questions that are asked within customer surveys. While businesses can easily and simply gather insight from questions that can be answered in a straightforward &quot;yes&quot; or &quot;no,&quot; open-ended questions are more challenging to sift through. Open-ended questions are important to add to any survey because they allow the customer to elaborate on common problems that they are experiencing with a product or brand. Text analytics can sort customer sentiment based on keywords, efficiently organizing the data.

**Customer interaction:** Some EFM solutions allow users to contact customers directly through the software’s dashboard. This enables users to respond to negative customer sentiment as soon as possible and engage in conversation regarding the customer’s negative experience with the brand or product.

Other enterprise feedback management software features include[Brand Design Consistency](https://www.g2.com/categories/enterprise-feedback-management/f/brand-design-consistency),[Device Responsiveness](https://www.g2.com/categories/enterprise-feedback-management/f/device-responsiveness), and[Security](https://www.g2.com/categories/enterprise-feedback-management/f/security).

### What are the Benefits of Enterprise Feedback Management Software?

**Outreach:** EFM software has the ability to reach out for customer feedback across communication channels, like SMS, email, live chat, and social media. This expands the company’s ability to recognize a large portion of its customer population, providing the most accurate and granular datasets to best inform its marketing, sales, and customer service teams on how to respond to each opportunity.

**Customer insight:** With highly customizable survey building instruments, the ability to ask for customer feedback is only limited by the user’s ability to communicate their question. The feedback from tailored survey instruments designed by an SME gives a company the most impactful insights into customer needs to guide its business strategies moving forward.&amp;nbsp;

**Customer loyalty:** Creating an avenue for customer feedback makes them feel heard and promotes quick resolutions to their pain points. Building a relationship where the customer feels heard creates trust and comfort that is difficult to put a price tag on. For customer success managers, these efforts are critically important for customer retention. Overall, loyalty is heavily impacted by customer experience.

**Notification:** Using EFM software to keep an ear on the ground can prepare the business against unforeseen challenges that can negatively impact its business-customer relationship. A robust EFM infrastructure allows the company to react decisively whenever customers voice a complaint or a negative experience.

### Who Uses Enterprise Feedback Management Software?

Almost any business team can take advantage of the features provided by EFM software. So long as they wish to solicit structured quantitative feedback from a customer base, EFM can help their team accomplish this goal.&amp;nbsp;

**Customer service teams:** Customer service teams are responsible for supporting customers by answering questions and troubleshooting technical difficulties. EFM can support these teams by holding them accountable for service quality by automatically delivering survey prompts after each service session. Using EFM products, customer experience can be quantified and recorded into metrics.

**Sales teams:** Sales teams are professionals focused on promoting the company’s product to the customer base. They engage potential customers to make the product seem more enticing than competitors or to ensure currently subscribed customers continue to find value in the products. EFM supports sales teams by allowing them to keep tabs on customer expectations of their product, their service quality, and how customer success teams can engage their clientele.

**Market research teams:** Market research teams are responsible for keeping tabs on the company’s market status and tracking sales trends within each particular demographic for targeting or otherwise. Market researchers can use EFM capabilities to perform market assessments by reaching out to their customer base to gauge how their products compare with their competitors, their market presence currently, and their attitude towards the brand.

**Product development teams:** Product development teams are the heart and engine of any company focused on profits derived from customer sales. These teams build the products to be sold and continue to iteratively improve the product through customer feedback and engagement. EFM can step in to build that communication channel between a company’s consumers and product teams. Doing so removes empathy, foresight, and understanding barriers that usually separate product teams from their audience (consumers). In some cases, during pilot testing, EFM can also be used to acquire structured feedback on a product’s prototype.

**Human resources teams:** Human resources, employee success, people operations, etc., are all labels to describe the business function of a department responsible for recruitment, development, employee relations, benefits, investigations, and culture. EFMs products are usually directed outward to gauge the satisfaction levels of customers and clientele. However, from the HR perspective, they could view their employee population as their customer base because they also provide support services to other departments. In that sense, HR teams can also take advantage of the products listed in this category for their business function.&amp;nbsp;&amp;nbsp;

#### Software Related to Enterprise Feedback Management Software

Related solutions that can be used together with enterprise feedback management software include:

[CRM](https://www.g2.com/categories/crm): CRM software is a great tool to integrate with EFM software. Once users pull all the customer data in surveys and reports, they can integrate it into their CRM database to centralize all customer data into one location and add context to customer profiles. This makes it easier for users to pull actionable insights from customer data.

[Customer data platform](https://www.g2.com/categories/customer-data-platform-cdp): Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. This can include customer contact information, address, etc. Since EFM software is a collection of customer survey data, it can be useful to consolidate it into a customer data platform so businesses can have a more comprehensive view of customer information.

[Feedback analytics](https://www.g2.com/categories/feedback-analytics): Feedback analytics focuses primarily on qualitative data by using artificial intelligence like natural language processing (NLP) to analyze text data for insights about customer feedback interactions. The software compiles all inbound and outbound communication channels into a coherent voice of the customer to reflect the customer experience. With this analytics instrument utilized with EFM, businesses can navigate customer feedback with greater finesse when wielding their qualitative and quantitative feedback instruments.

### Challenges with Enterprise Feedback Management Software

Enterprise feedback management solutions can come with their own set of challenges.

**Incorrect sentiment analysis:** As with any software automation, users are wary of potential inconsistencies and errors that may crop up once a piece of technology is implemented. Since EFM software provides text analysis tools that are designed to evaluate customer sentiment based on keywords, a possible issue that could arise is incorrect filtering. To combat this issue, users must carefully read through customer surveys to ensure the authenticity of each customer response.

**Validity and reliability:** Survey instruments are infamous for being sensitive to questionnaire wording. If the question and instruction are not designed with enough precision or care, there is the risk of misinterpretation by the customer. Surveys rely heavily on accurate interpretation for accurate data, and disrupting this process can impact the effectiveness of EFMs in finding the trends to help the business.

### How to Buy Enterprise Feedback Management Software

#### Requirements Gathering (RFI/RFP) for Enterprise Feedback Management Software

Selecting the best EFM software for a company requires the foreknowledge of what sort of business need it would fulfill. This is particularly important for the Enterprise Feedback Management category because it is mutually exclusive to the G2 Survey and Experience Management categories. That is why the selection team must understand the specific capabilities needed for their business.&amp;nbsp;

#### Compare Enterprise Feedback Management Software Products

**Create a long list**

To start, find products that best fit the company’s industry needs. The EFM category is large and expansive, with certain products having the capacity for specialization in the buyer company’s niche. Some can serve enterprise-level businesses, while others are better suited for medium and small-business functions. Self-awareness of the company’s capability is critical for determining the best fit.

The buyer must consider the size of their organization, the type of demographics they wish to contact, the communication channels, and any legal constraints on data privacy or storage of sensitive information. There are very strict legal requirements to be met when collecting data on certain demographics. The following are some questions buyers can keep in mind during this process.

- Which are the countries, states, and demographics the company wishes to gather feedback from? For example, the Children’s Online Privacy Protection Act (COPPA) protects USA children&#39;s data if they are under 13 years old. The California Consumer Privacy Act (CCPA) also requires quality control of data storage and collection methods.
- What communication channels like SMS, social media, email, live chat, etc., can the company take advantage of?
- Will security measures be needed for sensitive personal data like medical conditions? HIPAA limitations require strict security measures on how secure the communication is, how the data is stored, and how long they’re allowed to be stored.
- There are international standards of data protection, collection, and storage. The EU General Data Protection Regulation (GDPR) standards must be adhered to if there is the possibility that a European citizen may be caught in the company’s questionnaire net.

**Create a short list**

After creating a long list, more immediate issues like budgeting, platform preference, and scalability will require the company’s attention. For example, some EFM products are software products that require computer installation, while others are subscription and browser based for universal access so long as the user has internet and the correct authentication credentials. System compatibility for software integration is also important to avoid hiccups and performance bugs when implemented. Be sure to select packages specific to the business needs, as there will always be an option to upgrade and expand services to match the company’s growth, needs, and capabilities later.

**Conduct demos**

Demonstrating software capabilities is critically important for any large software purchase, as it is a major commitment to the business and the employee user experience.&amp;nbsp;

#### Selection of Enterprise Feedback Management Software

**Choose a selection team**

When performing demos, include the software users, their respective managers, IT professionals, legal department, data engineering or science or analysis teams, and product managers. They offer a unique perspective into how the software will interact with the company’s current data infrastructure, impact user experience, and have the creative implementation of the software not yet considered.

**Negotiation**

After selecting the company’s list of prospective software service providers and demonstrating the capabilities of each product of interest, negotiations are in order. Having two-three options helps determine which product gives the best bang for the buck.&amp;nbsp;

**Final decision**

The final decision should be made with the input of all involved teams, SMEs, and users. It is best to select the product that fits the business needs, as no perfect option is available. It is also possible to consider employing a pilot program for the software product’s adoption. If necessary, the company can perform the adoption in stages so teams can easily transition to using the software.

### **Enterprise Feedback Management Software Trends**

**Social media feedback**

Businesses are realizing that the quickest way to gather customer feedback is by engaging with customers on social media channels. Companies can do this by posting customer feedback surveys on their social media pages. Since customers spend a great deal of time on various social networks, businesses would do well to leverage those networks.

**Automation**

EM contains all of the features described and required to be in EFM. Over time, for EFM products to remain competitive, they will begin to adopt similar features and ultimately transition to the EM category. This automation includes artificial intelligence and closed-loop capabilities for products similar to EFM by automatically responding to customer inquiries.



