Qualaroo Reviews & Product Details

Qualaroo Overview

What is Qualaroo?

Qualaroo is an automated research platform designed to help digital product teams collect valuable insights from their users at scale in the quickest and most seamless way possible. Qualaroo relieves teams of the burdens that comes with user research. From your mobile app to web app, you can deploy Qualaroo’s trademark nudge and use features like advanced targeting, dynamic insight reporting, sentiment analysis and more. Leading brands like Zillow, Lenovo, Twilio, TripAdvisor trust Qualaroo to capture qualitative feedback that drives real business results.

Qualaroo Details
Website
Product Description

Improve Website Conversions


Seller Details
Seller
Qualaroo Inc.
Company Website
Year Founded
2012
HQ Location
San Antonio, TX
Twitter
@Qualaroo
42,665 Twitter followers
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®
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Qualaroo Screenshots

Qualaroo Reviews

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

We were getting quite random answers because our surveys weren’t reaching the intended users all the time. We fixed that with some great targeting options we found in their software. Review collected by and hosted on G2.com.

What do you dislike?

The visuals on the dashboard blend into each other because of the blue-grey color palette. This makes it a little hard if you want to refer to the figures back and forth from other software because they all seem very similar. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Go for it if you want accurate targeting of your surveys. We suggest going deep into their targeting options to really get the surveys served to the people you need answers from. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The ability to target exactly the demographic we want is something we have tried to find in two other survey software before we found Qualaroo. Our surveys for gathering product feedback needed to be delivered according to the feature page that the user was on, and by choosing our subdomains for various surveys we could do that. The responses help us address user concerns. Review collected by and hosted on G2.com.

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Deputy Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The templates for the surveys came in pretty handy. We took the white labeling option and the nudges blended well Review collected by and hosted on G2.com.

What do you dislike?

We wanted to go the whole hog and change up the nudge design (shape) but that was not an option, we could only place it in different areas of our page...so maybe theycould look into that Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We needed feedback that reduced bounce. A lot of people were leaving after hangingaround for over a minute, which meant something was missing in the homepage and afew other product pages. Once we got the nudges up, we asked everyone after fifteen seconds of lingering to tell us what they were looking for & fixed the issue page by page.The bounce rate has gone down considerably in the preceding months and into the bargain, we got more than a few additional pieces of advice from more forthcoming

customers. Review collected by and hosted on G2.com.

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Digital Marketing Team Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Qualaroo is best suited for surveys where you know which visitors you want to query. Review collected by and hosted on G2.com.

What do you dislike?

Qualaroo lacks some variety in terms of the visual appearance of their ‘nudge’. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I used it to collect feedback from those website visitors who were spending too much time on my home page, scrolling through it but not hovering or clicking on any of the CTAs. I integrated Qualaroo with FullStory and parsed all the recordings to discover the lack of attention catching CTAs. So I moved my CTAs to the sides rather than down the middle (between the copy). The floating CTAs are already working better. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

We use a lot of platforms for taking care of various aspects of our business, like salesforce for CRM and mailchimp for marketing campaigns, and a few smaller platforms. Qualaroo integrated well with these two main ones pretty seamlessly and got our feedback mechanism sorted out. Review collected by and hosted on G2.com.

What do you dislike?

We can;t put a finger on anything specifically, so we chose to give this question a pass. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure you really need the features you are getting, because it took us a couple of months to find out everything apart from the integrations. Finally, we called up our onboarding manager and she took us through the rest of the features we didn;t know about or couldn't figure out. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Mainly, we needed to align the customer responses with our sales and marketing teams as closely as possible, and this software cut down the time and associated lag considerably. Review collected by and hosted on G2.com.

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IC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

For me, it was the templates that made the process of creating surveys easy, because I hadn’t done anything like that before. Review collected by and hosted on G2.com.

What do you dislike?

I would’ve loved to have some more options for the NPS template, and more follow up questions to choose from, too. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I’d say that because it’s such a small and almost cute nudge, most of my friends and close circle who I asked for opinions before making it live on the blog kind of liked it, so I recommend it too. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I wanted to see if my followers would recommend my blog to others, and this little popup did the job. I made a couple of follow up questions on my own, and the easy install on my blog was cool, too! Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

It was super quick to fire up the couple of popups we needed to run on our beta website. Review collected by and hosted on G2.com.

What do you dislike?

If we were nitpicking, it would be about the lack of color palettes for the surveys - there seem to be only 2. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We had our target demographic in mind while designing the different versions of our webpage, so we needed to A/B test and compare the versions as well as the variations we were considering within each version. We just set them up on select subdomains and ran the surveys! Review collected by and hosted on G2.com.

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PA Web Designer
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The ability to create surveys for our app betas without adding to phone resource usage. Review collected by and hosted on G2.com.

What do you dislike?

Limited colors (at least in the free version that we tried). Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Choose your plan wisely Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are in the fine-tuning stage of our app launch, so we wanted to iron out any issues as we countdown to launch day. We ran anonymized surveys on test versions given to random users recruited by third-party testers. Some of what we knew was confirmed and a little new information was learned. Review collected by and hosted on G2.com.

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Team Lead SEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Qualaroo is very easy to use & it comes with a wide range of targetting options. Review collected by and hosted on G2.com.

What do you dislike?

We have been using Qualaroo to collect feedback around content that goes live on our website. As of now, I have no issues. It's been working perfectly fine. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Qualaroo is very flexible. You can implement it anywhere your like !

You can always try out their trial version before making a purchase. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Qualaroo has helped us understand what our readers our looking for. This has helped us improve our content quality to a great extent. Review collected by and hosted on G2.com.

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Digital Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The iOS & Android SDK helped us expand our services into the mobile platforms based on beta testers’ feedback. Review collected by and hosted on G2.com.

What do you dislike?

The Sentiment Analysis package cost us a little extra, we would have liked it to be part of the paid plan we bought to get the Nudges going. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were rolling out our product expansions for mobile platforms and needed light surveys that did not interfere with our running test code. Nudges proved to be almost zero-stress popups. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Sentiment Analysis of the customers’ free-form responses. This makes it easier to understand where and how customers are facing the most difficulties. Review collected by and hosted on G2.com.

What do you dislike?

There were no major points to dislike as such; perhaps the price point could be a bit lower. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Use the customizability to ask your customers exactly what they want to see getting improved or fixed in your services. When you let customers respond freely instead of choosing from drop-downs or radio buttons, they really open up about what’s been troubling them, and then you can fix that Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It took us a little time to understand the settings which were required for advanced targeting. Review collected by and hosted on G2.com.

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AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Customizable questions in the templates. We were able to make our questions very specific. The ability to place the quotations via the Nudge in context led to greater accuracy of responses. Review collected by and hosted on G2.com.

What do you dislike?

The default color scheme was quite muted...I personally like vibrant, bright colors, so I chose them from the palette option. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We wanted to reduce website bounce rates. When we put up the survey, the time on page increased, and visitors shared their reasons for leaving - it turned out that our visuals were not getting our product features across. We loaded new images with feature snippets and that got us more customers. Review collected by and hosted on G2.com.

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UA
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The ease and speed of setting up the nudge Review collected by and hosted on G2.com.

What do you dislike?

Nothing in particular, at least as of now Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you want to play around with some of their advanced survey settings, give the support a call unless you’ve done that sort of thing before. Else, we found it served our purpose pretty well with the templates that they have already created - we just put on our logo and colors and voila! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Haven’t had any troubles with setting up our survey, but it seems that there are many tweaks that can be done which will take some time to understand. Review collected by and hosted on G2.com.

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II
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

No-code setup - we signed up, signed in and started making surveys Review collected by and hosted on G2.com.

What do you dislike?

Limited customizing options in the visual design of the popups Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We had absolutely no feedback mechanism because our plan was to bring in a 3rd party from the start. Qualaroo has taken care of it so that we can focus on our core competencies. Review collected by and hosted on G2.com.

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Licensed POUND Pro
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
What do you like best?

I love that Qualaroo integrates with GA so that we can capture UTM data alongside visitor feedback. The targeting settings are flexible enough to target who we really need to answer questions. Review collected by and hosted on G2.com.

What do you dislike?

The "logic" to survey questions is nonexistent, which can make creating surveys cumbersome. To add to it, it's impossible to visually re-order questions, which makes is EXTREMELY difficult to follow your survey questions if you missed on in the original creation. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Qualaroo is a great tool and you get your bang for your buck. I'm not sure if there is another company out there that provides the same level of GA integration with a little better user interface. If there is, I'd recommend going with them. If not, Qualaroo will get the job done. Just go into creating a survey with patience and planning. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're using Qualaroo to better understand our user's experience on our site and how we can improve it. It's brought a ton of insight to our organization. Review collected by and hosted on G2.com.

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Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Qualaroo allows me to gather pure and valuable data/insights from users in real time, that is, providing a platform for users to comment/respond about a particular topic while actively engaged with the product. I use Qualaroo for surveys, NPS, soliciting interviews and miscellaneous user feedback etc. Additionally the targeting capabilities come in handy for growth hacking and optimization. Review collected by and hosted on G2.com.

What do you dislike?

While very intuitive, there are a few minor tweaks I would make to some aspects of the UI, particularly in creating surveys/questionnaires etc, although none of which pose a significant problem for me. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I use Qualaroo to aid in growth hacking initiatives. It is helpful for gathering verbatims from users as they are engaging a particular feature. The data/analysis provided contribute to iterative decision making when testing new features, designs, copy etc. Review collected by and hosted on G2.com.

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Senior Analyst, Analytics
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The ease of use of Qualaroo surveys was ideal as well as the customer service provided Review collected by and hosted on G2.com.

What do you dislike?

Nothing stood out to me that I disliked. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Gaining insight into site visitor experience as well as their consideration and intent to purchase our product Review collected by and hosted on G2.com.

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GM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Survey setup was easy and clean, each step is well thought out. Review collected by and hosted on G2.com.

What do you dislike?

More functionalities on filtering responses after each answer Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Fast and quick decisions from your website Review collected by and hosted on G2.com.

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Senior Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I've used Qualaroo for NPS surveys. It's easy to implement and quickly setup targeted surveys. Qualaroo automatically detects the browser/OS, allows you to see the relevant information at a glance and allows exporting.

Sharing the report with stakeholders is another convenient feature Review collected by and hosted on G2.com.

What do you dislike?

Unless I'm missing something, I'm surprised Qualaroo doesn't calculate NPS for you. I had to export the results to a Google Sheet and calculate the NPS that way.

They also don't allow you to do much analysis through the web app. Although they allow you to segment on OS/Browser, you are unable to do so by the other attributes they have about the customer. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Qualaroo for Net Promoter Score surveys. This allows us to better understand customer sentiment. We run these surveys on a quarterly basis. We use the scores overtime to deteremine how effective the previous quarter's efforts have been. We analyze the comments to understand the biggest opportunities and use this to help priortize. Review collected by and hosted on G2.com.

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Digital Customer Experience
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Simple integration with tag management. Review collected by and hosted on G2.com.

What do you dislike?

Pricing to value is limited. The tool doesn't offer much that I couldn't get with an out of the box piece of javascript and a google form. The integration with Marketo is, of course, an extra charge but I don't really want to use this kind of tool for lead capture anyway. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The product hasn't changed much since we implemented it.I'm actually a bit surprised at how "static" the tool seems to be. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Surveying users to get feedback on interactions with our tools. Mixing this qualitative data with the quant data that we get from Adobe Analytics helps us answer some of the critical "Whys" that come up in running a digital business. Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

- easy set up; can be implemented using Google Tag Manager so it doesn't require dev work

- lots of options for customization (adding your own logo, colors, adding a time delay to the pop-up, configuring surveys based on specific user actions on the site)

- let's the user easily skip questions

- great and quick support Review collected by and hosted on G2.com.

What do you dislike?

- page speed; the javascript that gets significantly slowed our page performance down

- The data download feature is a little clumsy. The way the data is formatted is not easy to digest, needs a lot of extra formatting work/scrolling. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would recommend Qualaroo Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using Qualaroo to learn more about our users and better understand why they are using the product, what their use cases are, what they like, dislike and what features would benefit them. We were able to identify some user pain points that we had never heard about before and we discovered new use cases that help us better position our product in the market and build features that speak to our users needs. Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like how easy it is to set up and launch surveys. It literally took us one day to set it up. I also like that customer support is very responsive and helpful - I always get my answers in the same day. Review collected by and hosted on G2.com.

What do you dislike?

it's kind of expensive for the limits that are offered. The process of creating a survey can be quite repetitive as you have to make a lot of clicks for one change of flow - It would be great if they added tools to make these easier (e.g. something that allows you to redirect all the answers from one question to the same next question). The Style API documentation is not very detailed - it would be great for example if you have a catalog of each component with their corresponding IDs. Integration with Amplitude would be great too. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you need a quick simple way of doing in product surveys and you don't want to bother your development team, Qualaroo is the way to go. You do need to have access to some tools like Google Tag Manager though. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are currently using it for segmentation of our customer base - understand what our users use our product for. Up to now, we have had really good results with Qualaroo. Review collected by and hosted on G2.com.

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UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

-fairly straight forward to set up

-easy to view survey results from people Review collected by and hosted on G2.com.

What do you dislike?

-it's not easy to customize survey widget both technically and visually

-the UI can be simplified and easier to use

-not really sure what all the other additional features we use do for us Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's certainly helpful to not have to build an-house tool to capture feedback but it's not the prettiest or most modern tool. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

-gather in-product customer feedback to help drive product development decisions

-am able to capture customer feedback super quickly Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Overall the interface is easy to use. Surveys are quick to set up and you can easily export responses to Excel. Review collected by and hosted on G2.com.

What do you dislike?

Qualaroo does not allow full survey customization. The formats of the survey are limited and do not allow for advanced skip logic and branching. Qualaroo's analysis of survey results are also limited. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Gather customer feedback to make product improvements. Qualaroo has allowed me to collect data from users that can be used to improve our customer experience. Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Qualaroo is easy to setup, customize, deploy and analyze. Whenever we've ran into issues their dev team has been eager to jump on a call to resolve. Review collected by and hosted on G2.com.

What do you dislike?

Surveys can't be dismissed from the screen without some extra work. Would be nice to offer this out of the box without having to do extra coding. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We wanted to have the ability to run multiple types of surveys across the brand to test multiple variables. Qualaroo has allowed us to do that as well as gain product feedback from customers while in the product. Review collected by and hosted on G2.com.

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UR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Exit Surveys were very helpful in better understanding my customer's needs Review collected by and hosted on G2.com.

What do you dislike?

Integration seemed to take longer than expected Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Was looking for a more in-depth understanding of my customers to help with segmentation and strategy Review collected by and hosted on G2.com.

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Do you work for Qualaroo?